Ad Product Manager Resume Sample
River Lynch
5545 Quitzon Lock,
Los Angeles,
CA
+1 (555) 742 1570
Work Experience
Ad Product Manager
01/2017
-
PRESENT
Philadelphia, PA
- Working experience in ad serving platforms or ad trafficking. (3 - 5 years of practical work experience in digital technology or advertising can be substituted for college education)
- Handle multiple projects/tasks at once
- Manages the ad quality and performance standards for TWC’s suite of digital advertising products
- Partners with the programmatic team to block advertising that does not meet TWC’s quality standards
- Gather competitive intel, data analysis, and industry research to help inform decisions for new products and create new opportunity assessments
- Create detailed business plans specifying cross-functional investment requirements and revenue / profit expectations by channel
- Collaborate with leadership to prioritize product pipeline effectively based on company strategies, resources, and time
- Create and deliver against ad product roadmap milestones and timelines, managing across cross-functional teams (Ad Products / Technology, Consumer Products, Editorial, Data Science, Engineering, Measurement, etc.) to develop, vet, price, package and position data products
- Continually monitor performance of ad products and adjust approach to development based on that feedback. Track and report on product delivery and performance
Technical Ad Product Manager
12/2014
-
12/2016
Phoenix, AZ
- Communicate with all stakeholders regularly regarding enhancements, timelines and work with them to solve problems
- Act as day-to-day contact for vendor relationships to ensure all data driven product needs are anticipated and supported
- Monitor daily/weekly/monthly advertising performance on DramaFever against company benchmarks
- Work with internal stakeholders and external partners to deliver ad product and platform updates across Desktop, Mobile Web, iOS, Android, and OTT platforms like Roku and Fire TV
- Champion and drive the full ad product lifecycle and roadmap in tandem with DramaFever KPIs and organizational goals
- Communicate and document ad product opportunities for direct sales and programmatic partnerships across platforms
- Proactively present new ad product features and functionality to leadership team based on ad tech industry trends; evaluate the revenue and cost impact of these ad product features
- Outline and spec ad product enhancements; work with product, engineering, and various internal/external teams to QA and launch
- QA and troubleshoot various creatives/third party tags/new platform integrations for spec compliance and proper functionality; escalate to proper teams as needed
Ad Product Manager Meterology
02/2008
-
07/2014
San Francisco, CA
- Proactively present new ad product features and functionality to leadership team based on ad tech industry trends
- Takes ownership and drives issues to closure
- Critical thinker who can identify issues & gaps and to come up with solutions
- Professional demeanor, strong presence, and ability to interact with all levels of personnel within the organization
- Strong team player that thrives in a rapid-paced and fluid entrepreneurial environment
- Makes teammates more productive and successful
- Genuine passion for TV, Movies, and the visual arts
- Increasing responsibility in advertising, big data, Internet or content services product management, or product marketing
Education
Miami International University of Art & Design
2003 - 2007
Bachelor's Degree in Advertising
Professional Skills
- Experience in consulting services supporting customers in advertising, data & targeting, broadcasting or OTT service industries
- Experience in advertising, data & targeting, broadcasting or OTT service industries
- Experience in TV or broadcasting market and app development or supporting customers who develop product for TV or broadcasting markets
- Knowledge and experience of using BI tools like Looker and Tableau
- Passion for and experience working with data driven products
- Demonstrates resourcefulness in managing the scope of responsibilities. Problem solver with sound judgment and attention to details
- Experience with mobile location data
How to write Ad Product Manager Resume
Ad Product Manager role is responsible for research, database, digital, messaging, consulting, analysis, advertising, marketing, excel, flash.
To write great resume for ad product manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Ad Product Manager Resume
The section contact information is important in your ad product manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Ad Product Manager Resume
The section work experience is an essential part of your ad product manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous ad product manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular ad product manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Education on an Ad Product Manager Resume
Make sure to make education a priority on your ad product manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your ad product manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Ad Product Manager Resume
When listing skills on your ad product manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical ad product manager skills:
- Excellent written and verbal communication skills with a demonstrated ability to develop and present professional, effective presentations for business and technical audiences
- Understanding of digital advertising ecosystem, ad serving systems and database marketing
- Data mining and analytics, trend analysis, market and financial forecasting
- Market analysis and business modeling; competitive analysis and report generation
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