Associate Director, Digital Resume Sample
Carol Herzog
18757 Shanahan Prairie,
Dallas,
TX
+1 (555) 944 8288
Work Experience
Associate Director, Digital Activation
11/2015
-
PRESENT
Houston, TX
- Lead for all digital media activations
- Work with senior team members to set digital activation and negotiation strategies
- Oversee and lead plan negotiations with vendors
- Internal point person with the Integrated Planning team, Digital Ad Operations and Digital Analytics teams
- Ensure constant communication between Vizeum and various other creative agencies and ensure activation processes align with other teams/brands
- Work with Digital Ad Operations team to develop and maintain timelines for all activation projects
- Balance, prioritize and properly assign work associated with multiple, concurrent projects
Associate Director, Digital Analytics
06/2010
-
05/2015
Boston, MA
- Serve as a resource for team for advice, counsel and mentorship
- Manage large, complex digital capabilities and understand future business needs to evolve capabilities
- Apply business acumen and understand top call drivers to improve efficiency and cost reduction opportunities
- Operationalize and continued enhancements to digital capabilities working closely with Customer Care teams through reporting and analytics
- Anticipating client’s needs and proactively developing solutions to address them
- Improving the usability and simplify the client journey via all of the company’s digital platforms
- Closely monitor competitors’ web/mobile offerings and proactively suggests best practises to refine the user journey
Um-associate Director, Digital
08/2005
-
05/2010
Phoenix, AZ
- Lead team work on MNC clients to offer ongoing digital counsel; manage client’s digital/social media comm strategy, content development and social media programs
- Accurately represent the client’s objectives when reviewing work, leverage this perspective when providing feedback to team and presenting to client
- Provide media expertise, share media knowledge and provide continuous feedback
- Train and mentors junior planners on best practices of online media planning/buying
- Assign and manage workload of junior media planners
- Work closely with publishing partners to build and maintain relationships
- Manage client budgets across multiple tactics (display, mobile, video, social, etc.)
- Foster environment of shared learning and acts as a trusted source of media information for agency and client meetings
Education
Indiana University
2000 - 2004
Bachelor's Degree in Quantitative Studies
Professional Skills
- Experience, with at least two in an agency setting and a year of management experience years of agency experience
- Strong leadership track record with experience working effectively across teams
- Experience in the deployment of digital channels (external candidates) or a proven track record of implementing new capabilities (internal candidates)
- Effectively and comfortably communicate and interact with clients and effectively negotiate on the client’s behalf
- Advanced computer skills (MS Word, Excel, PowerPoint
- Exceptional verbal/written communication and organization skills
- Digital and integrated media experience; leading teams, communicating directly with clients
How to write Associate Director, Digital Resume
Associate Director, Digital role is responsible for reporting, digital, negotiation, software, programming, research, design, messaging, organization, excel.
To write great resume for associate director, digital job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Associate Director, Digital Resume
The section contact information is important in your associate director, digital resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Associate Director, Digital Resume
The section work experience is an essential part of your associate director, digital resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous associate director, digital responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular associate director, digital position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Associate Director, Digital resume experience can include:
- Proven ability to consult with, and solve, the complex business and marketing challenges facing senior stakeholders through the integrated use of data
- Solid understanding of interactive research tools such as comScore, @plan, and Nielsen OCR
- Proven record of success in leading full service digital accounts and teams
- Managerial experience; overseeing a team of employees at a media/full service agency
- Experience leveraging custom content/executions across vendors and platforms
- Experience running department-wide initiatives
Education on an Associate Director, Digital Resume
Make sure to make education a priority on your associate director, digital resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your associate director, digital experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Associate Director, Digital Resume
When listing skills on your associate director, digital resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical associate director, digital skills:
- 35%- Effectively managing team development and process
- Communicates proactively and effectively
- Hands-on experience planning & executing Digtal campaigns end-to-end
- Thorough knowledge and applied experience with Digital marketing strategy and analytics, including site, Social Media, SEM, SEO, and display
- Solid working knowledge of how to integrate media research into the planning process (MRI, Nielsen, comScore, Emarketer)
- Demonstrated success in mentoring and developing junior staff
List of Typical Experience For an Associate Director, Digital Resume
1
Experience For Associate Director, Digital Activation Resume
- Experience crafting POVs
- Build creative partnership ideas that are tied to clear brand objectives and bring actionable results for the brand
- Serve as key client contact, regularly presenting recommendations to clients via formal & informal channels
- Work with limited oversight on a day-to-day basis in a fast-paced agency environment
- Experience partnering with ad operations and media planning, ad-serving platforms, DMPs, website tagging (Google/DoubleClick, Floodlight, Adobe DTM), and broader marketing and ad technology landscape
- Experience overseeing the aggregation, organization, QAing and analysis of data from fragmented and / or unstructured data sources including media, social, search, email, CRM, etc
2
Experience For Associate Director, Digital Analytics Resume
- Develop and clearly communicate and execute against measurement frameworks and data collections processes across integrated campaigns
- Advanced data presentation and visualization skills (Tableau, Looker, Power BI, etc.), strong communication and storytelling skills to clearly communicate insights and recommendations
- Outline the benefits and tradeoffs of Digital Attribution, Marketing Mix Modeling, and other measurement and optimization techniques Guide the creation of advanced reporting through automated processes to more efficiently consolidate data from a multitude of internal, vendor, and application specific sources
- Utilize Excel, Datorama and Tableau to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics Increase Marketing ROIs by helping to improve brand and channel specific performance
- Increase Digital performance across Channels (Video, Banner, Programmatic, etc.), Campaigns, Audiences, Tactics, and Platform
- Work closely with clients, media partners (content studios, sites, publishers, etc.), internal strategy teams, and account/creative counterparts sell in and steward partnership programs
- Collaborate with internal, publisher and client measurement leads to establish and report on program KPIs
3
Experience For Um-associate Director, Digital Resume
- Seek innovative, data-driven and technology-led solutions whenever possible
- Identify entertainment and consumer trends as well as an ability to think originally about partnerships and content strategies in conjunction with brand needs
- Supervise a team of Managers, Senior Associates, and Associates
- Provide media expertise, share media knowledge and provide continuous feedback with frequent client interaction
- Develop digital media strategies and oversee tactical digital approach
- Daily management of cross-functional team (media direct reports, analytics, ad operations) and deliverables
- Work closely with Supervisor(s) to ensure professional growth
4
Experience For Associate Director Digital Service Channels Resume
- Craft post campaign reports/decks alongside analytics and insight teams
- Provide continuous thought leadership to clients – specifically in the digital, tech, and data spaces
- Create a data strategy for the US Healthcare Consumer (HCC) market
- Establish governance to ensure the right stakeholder groups are Integrate use of a data management platform across brands, media channels and digital properties
- Drive adoption of best practices to import the best of the best from within and outside the pharmaceutical industry
- Provide strategic leadership, design, and continuous evolution of consumer engagement measurement capabilities for the US market
- Support integrated and cross channel data driven design & approach based upon customer preferences, engagement behaviors, and commercial objectives
- Writes media POVs
List of Typical Skills For an Associate Director, Digital Resume
1
Skills For Associate Director, Digital Activation Resume
- Experience with implementing technology or data-related changes across large organizations
- In-depth knowledge and experience in web analytics, online marketing metrics and/or key performance metrics
- Experience with some of the following: Sales Force DMP, Tealium, Tridion, or related software solutions
- Experience as a liaison with IT and can partner and communicate enhancements
- Digital / service channels (SMS, secure email, chat, etc.) experience
- Digital expertise; strong background in Tune-in and entertainment
- Balanced experience across media channels (SEM, social, print, D/OOH, TV, digital)
- Strong leadership of digital design projects
2
Skills For Associate Director, Digital Analytics Resume
- Planning, buying, and negotiation of media (desktop, mobile, programmatic, emerging digital platforms)
- Working knowledge of the DSP & DMP landscape
- Exceptional critical thinking and problem-solving abilities – ability to think unconventionally in proposing potential solutions or opportunities to issues
- Responsible for communicating with management on account and group status in a professional manner befitting a senior level team member
- Lead and manage all strategic media planning activities associated with assigned account(s) – including display, mobile, and social activation
- Assist in changing the way brand messaging is delivered to consumers via partnerships to meet and exceed business objectives
3
Skills For Um-associate Director, Digital Resume
- Deep working knowledge of third-party ad servers/reporting functions (DoubleClick, Innovid, etc.)
- Digital Marketing Guidance – 70%
- Responsible for facilitating each team member’s development
- Negotiate Terms and Conditions in terms of business points and bring to General Counsel if any legal points are up for question
- Ensure that the client and client team have a sophisticated understanding of media
4
Skills For Associate Director Digital Service Channels Resume
- Active listening and patience; leader who strives to understand client concerns and can speak with authority on how to address them
- Knowledge of at least one online advertising media channel: Search, Display Banners, Mobile, Email, Contextual, Social, and CRM
- Leading digital design and production teams
- Work with Digital Service Channel Capabilities Leads to develop multi-year strategic roadmap and planning
- 15%- Leads team in planning execution and innovation
- Management and morale building
- Partner with Performance Marketing team to drive campaign optimization and measure impact
5
Skills For Associate Director, Digital Experience Resume
- Daily maintenance of assigned accounts (billing issues, budget revisions, etc.)
- Build a tagging taxonomy/structure for the US Market across healthcare consumer and professional segments
- Work closely with IT and publishers to create/adapt the tagging workflows and implement across channels
- Liaison with IT and can partner and communicate enhancements
- Proficiency in Microsoft Office (PPT, Excel, Word); Expert in complex Excel formulas
- In human centred design practices
- The ability to influence and negotiate at senior levels
- Knowledge of the digital design industry and best practices
- Oversee budget allocation process for media and fees across all digital media platforms – including display, mobile, and social; accurately project costs and anticipate the financial results of plan revisions
6
Skills For Associate Director, Digital Solutions Resume
- 25%- Client and internal stakeholder manager and primary lead
- Transfers knowledge, best practices, and HMI vision for buying approaches, analytics and tracking, day-to-day operational management, digital channel allocation, emerging opportunities and new partnerships
- Experience leading a high profile account
- Experience managing Digital-driven plans; ability to translate Comms strategy into a media approach and plan
- Entertainment/Tune-in experience required
- Responsible for ensuring all integrated planning members adhere to mobile, social and programmatic media planning best practices and considerations
- Help develop planning objectives and strategies that coincide with the client’s marketing direction
- Expand existing business and participate in new business pitches
7
Skills For Associate Director, Digital Business Affairs Resume
- Persuasive storytelling and relaxed presentation abilities
- Manage the flow of client media-related needs; create solutions and resolve problems
- Application and use of media analytics, insights and strategy
- Oversight of presentations that ignite and innovate client’s business
- Interest in- and ability to lead and nurture a team
- Strong organizational skills, with the ability to aggregate information and data from multiple sources Demonstrates understanding of digital tagging, tracking, QA, and maintenance
- Experience in an analytically driven media role, preferably agency-side within the digital marketing industry
- Social and mobile analytics experience required
8
Skills For Associate Director Digital Analytics Resume
- Healthcare or pharmaceutical industry experience is not required
- Experience in Human Centred Design practices
- Experience in a business to business operational environment
- Grow and mentor a team of high-performing analysts in both hard and soft skill development
- Proficiency with at least one major third-party ad server with site-side tracking (like DoubleClick, Atlas, or Sizmek)
9
Skills For Associate Director, Digital Resume
- Knowledge of Ad Serving technology
- Hands-on approach to work
- Partners with Analytics, Ad Ops, Creative teams
- Provides strategic insights for weekly client reports
- Knowledge of media tools (comScore, Prisma)
- Optimize based on client objectives, and work with Internal brand team and channel teams to ensure all elements of success are utilized
10
Skills For Associate Director, Digital Activation Resume
- Own highly visible, integrated data projects, generate insights to optimize marketing performance, and connect measurable KPIs to business and marketing objectives to measure impact
- Collaborate cross-functionally with Strategy, Planning and Account team to identify opportunities to advance the sophistication of Edelman Digital’s Analytics capabilities across multiple clients and verticals
- Contribute to the development and advancement of new analytics capabilities, techniques, and technology adoption to solve new business and marketing challenges
- Maintain a deep knowledge and POVs on marketing technologies, processes, and partners relevant to integrated marketing campaigns — including overseeing and/or participating in the rollout of new technologies and partnerships with key stakeholders
- Contribute to new business development and organic growth through proposal development, designing and selling specific analytics solutions, and general client consultation
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