Audience Development Manager Resume Sample
Citlalli Dickens
8507 Edmond Roads,
Philadelphia,
PA
+1 (555) 657 0747
Work Experience
Audience Development Manager
04/2016
-
PRESENT
Phoenix, AZ
- Create and manage compelling campaigns to secure event registrants and ensure event attendance, working collaboratively with our marketing organisation on campaign execution
- Curate target audience lists across countries and industries, using a host of marketing channels and data sources to maintain and grow our community across the Asia Pacific
- Work with internal partners and customer groups to deliver VIP invitations and develop relationships with external organisations for marketing partnership opportunities
- Oversee registration and event communications to attendees, speakers, sponsors, press, and other attendees, working closely with editorial, event production, and sales
- Analyse audience data post-event to create event profiles for internal and external use
- Manage SEM campaigns based on basic KPI’s such as CTR, CPC, and specific ROI actions
- Healthy appetite for all things digital and a regular watch on what’s new
- Look for new opportunity’s and areas of growth for NME, Now, Look, Live-smart and List for Life
- Shape KPI’s for brand
Assistant Audience Development Manager
11/2013
-
02/2016
New York, NY
- Experience and proven track record of success in growing audience across different markets
- Good understanding of the online marketplace
- Confident communicator with the ability to work across all levels of an organization
- Proven experience shaping and delivering strategy for growth in scale & revenue
- Provide demo and platform walkthroughs with new publisher teams and their editors, and implement any technical setup the publisher needs in order to go live
- Pitch and source video content from premium content partners to network publishing editors
- Package videos around editorial events (award shows, holidays), breaking news, and trending topics
Audience Development Manager, Barron s
08/2007
-
08/2013
Phoenix, AZ
- Work with our product team to create products that fit the needs of our growing network
- Manage partnerships with internal and external social pages, sites, influencers, and publishers to drive awareness of Seeker’s content
- Regularly attend coordinators’ audience meetings with video programming team
- Experience in social media, preferably in a media/content company
- Experience involving strategies around video optimization on YouTube, Facebook, and on-site
- Balance big-picture thinking with strong attention to detail
- Strong analytic and critical thinking skills, ability to interpret data to make decisions
Education
Washington State University Vancouver
2001 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Work with Technology and editorial ensure all digital platforms adhere to best practice for SEO, optimising all TNL content for search engines. Manage all SEO Campaigns, establishing KPI’s for evaluation
- Able to define and speak in a brand voice, strong written and verbal skills
- Proven ability to manage many tasks concurrently, continually setting priorities on emerging requirements and changing timelines
- Experience working with a digital business, with experience of implementing growth strategies for audience development with a multi-platform approach
- Proven experience leading successful social campaigns and reporting on social metrics
- Analytical and problem-solving skills, and ability to use data from multiple sources to gain insights and help drive decisions
- Experience working directly with marketing, media, consulting, and/or companies with track record of problem solving and thought leadership
How to write Audience Development Manager Resume
Audience Development Manager role is responsible for analytics, events, training, integration, database, analysis, reporting, design, research, digital.
To write great resume for audience development manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Audience Development Manager Resume
The section contact information is important in your audience development manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Audience Development Manager Resume
The section work experience is an essential part of your audience development manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous audience development manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular audience development manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Audience Development Manager resume experience can include:
- Digital marketing, digital editorial creation, or social media experience at a digital media company
- Strong knowledge of Google and YouTube Analytics, Facebook Insights, and Tubular Labs
- Ensure consistent communication and reporting, including campaign documentation, to business unit partners and external clients
- Audience targeting and outreach: implement and ideate on scaling digital traffic and video engagement
- Knowledge of social media advertising
- Participate in content and social media planning for new shows and original digital content efforts
Education on an Audience Development Manager Resume
Make sure to make education a priority on your audience development manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your audience development manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Audience Development Manager Resume
When listing skills on your audience development manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical audience development manager skills:
- Strong experience with revenue forecasting and budgeting
- Collaborating with other marketing specialists, editors, product leads, analysts and others to improve our readers’ experiences on site
- Experience managing teams, mentoring, and providing creative guidance
- Experience with media buying through ad networks and exchanges and real-time bidding
- A proven track record in leading, planning and execution efforts for audience acquisition, engagement and retention with minimal supervision
- Experience with – and a passion for - digital audience development & content marketing, building brand community and loyalty
List of Typical Experience For an Audience Development Manager Resume
1
Experience For Assistant Audience Development Manager Resume
- Represent the capabilities and expertise of the team at executive meetings. Create highly polished Keynote presentations which convey the latest on our digital media business and operations
- Facilitate and operationalize actionable insights across teams. Lead implementation of these recommendations and collaborate with programming and analytics teams on A/B tests
- Research audience-appropriate content to share in effort to increase social media following and to lead users to the site
- Identify patterns and trends in traffic and engagement to provide clear, insightful reporting on key performance metrics
- Scale audiences across platforms including social media, Flipboard, Apple News, Google News, newsletters and other strategic partnerships
- Create and schedule posts for all social media platforms (Facebook, Twitter, Instagram, Pinterest, Tumblr, etc.)
- Work with Product team to brainstorm social campaigns that align with brand initiatives
2
Experience For Programme & Audience Development Manager Resume
- Monitor patterns, trends and brand mentions
- Respond to inquiries received via social media accounts
- Monitor and assess analytics
- Expert knowledge of social media and networks
- Proficient in content management tools, SEO, social media platforms and Photoshop
- Knowledge of social media management tools, such as Hootsuite
- Publish Bravo editorial content across a variety of social platforms
- Ensure consistency in tone and voice across platforms
3
Experience For Audience Development Manager, Barron s Resume
- Monitor social media and digital trends and advise editorial team on story ideas
- Ideate and/or cover special events on social media platforms
- Work with the product and editorial teams to optimize content for SEO
- Publish Oxygen editorial content across a variety of social platforms
- Act as the frontline brand manager for Daily Meal editorial product by interacting with established content partners (including daily pitching of forthcoming content) and developing new partnerships
- Establish new and maintain existing relationships with influencers
4
Experience For Audience Development Manager, Marketwatch Resume
- Communicate audience sentiment and responses to appropriate management and editorial staff
- Work closely with sales and marketing team to execute projects and campaigns for key clients, and proactively communicate "audience story" to advertising sales department and all employees
- Track ROI on all campaigns using various analytical tools, such as Google Analytics, ChartBeat, etc
- Work closely with editorial staff to optimize content for syndication partners, and manage Social Media and Community (blog network) managers
- Monitor and analyze traffic activities to determine what does and doesn't work
- Stay ahead of the curve on industry and social media trends and opportunities
- Represent the company internally and externally on key industry committees and at key industry events
- Believe in our mission
- Be trustworthy and loyal to AAUM and each other
5
Experience For Audience Development Manager, NYT Global Resume
- Be an employee who goes above and beyond the call of duty
- Develop a deep understanding of a wide range of alumni audiences and become the expert of the alumni audiences. Identify key trends of each segment and prepare strategies in order to reach and market to each segment
- Manage and aggressively identify and implement opportunities to grow our membership base and optimize performance to keep a healthy and engaged member group. With the membership team, build a cohesive plan and strategy for acquisition and retention
- Develop data-driven, cross-channel revenue strategy with the help of the larger data analytics and digital team. Develop and maintain an audience growth (revenue) model, and develop impactful, actionable reporting to inform short and long-term decision-making
- Oversee membership expense and revenue budget and be financially responsible by bringing in a strong business mindset. Lead efforts like the membership financial model, forecasting, budgeting, reconciliation etc
- Work closely with marketing manager to provide hands-on insights around the development of innovative strategies and solicitation schedules using mail, telemarketing, Internet/e-mail and other programs & media as appropriate
6
Experience For ATV Audience Development Manager Resume
- Constantly evaluate new social/digital platforms, marketing services for audience development maintaining up-to-date knowledge of industry
- Utilize and encourage subscription/ membership best-practices across channels or platforms through benchmarking and awareness key marketing trends
- Provide insights for the development and implementation of a comprehensive stewardship and engagement programs for members
- Build supportive and collaborative internal relationships to inform, design, advocate, and market the long-term business objectives and service role of membership at the Association
- Work closely with membership team and other program areas, monitor project process and communicate monthly reporting to staff to ensure revenue goals are achieved
- Effectively manage and supervise the team and provide overall leadership as an audience development expert on the team
7
Experience For Audience Development Manager, Stories Resume
- Be able to communicate audience/membership vision, work with various cross-functional teams and stay on-course for developing this area in a strategic manner
- Support University Relations efforts by demonstrating AAUM value to campus units/partners (i.e., schools/colleges, units, campuses)
- Work with AAUM staff members to gain a clear and consistent understanding for the details of the strategic transformation and feel equal ownership of every piece of it, including pieces for which there is not direct responsibility
- Be inclusive and collaborative with every other member of the staff and every other team. Operate as a critical contributing member of the staff to complete objectives in many different areas in order to move the whole organization toward strategic transformation
- Apply insights to inform event experience and marketing strategy
8
Experience For Audience Development Manager Resume
- Seeks out and evaluates new technologies and activations to capture the best and most effective audience information from event attendees
- Provides event team with training and oversees implementation into existing systems and events
- Oversee day to day ticketing, data capture, analytics, marketing, social media, and website functionality for events in all markets
- Manage content marketing budgets for testing and acquisition
- Drive data collection to support audience, sponsorship, and ticketing goals
- Serve as consumer marketing expert
9
Experience For Assistant Audience Development Manager Resume
- Mindset for continued learning and exploration
- Staff team and Alumni Association events
- Provide staff support to the Alumni Association’s Board of Directors, its committees and other volunteers
- Participate on Alumni Association and other University committees as required
- Attend appropriate team and staff meetings
- Represent the Alumni Association at University and alumni functions
10
Experience For Programme & Audience Development Manager Resume
- Support Association vision and transformation goals
- Oversight and implementation of strategy and execution of audience engagement and analysis
- Main point of contact for data & analytics teams
- Meet collaboratively with internal teams to craft the methods and cadence of all audience development strategies and executions, including working with internal and external departments and vendors
- Work cooperatively with internal and external teams to ensure marketing plans are driving desired results and working holistically to adapt as needed
- Review activity generated and provide optimization recommendations for campaigns
- Oversee all ticketing and rsvp platforms for each market, manage ticketing platform back-end, data analytics, data capture, email marketing and integration into other systems, departments and platforms to maximize reach, audience development and revenue potential
- Work cooperatively with internal departments and external agencies to craft post-event analysis reports detailing all marketing, ticketing, data capture, social media and website traffic for each project
- Oversee development of all event websites and social media pages working collaboratively with the marketing team and event managers to maximize reach, impressions, attendance and revenue
List of Typical Skills For an Audience Development Manager Resume
1
Skills For Assistant Audience Development Manager Resume
- Demonstrated experience creating and executing a strategic plan
- Oversee all social media strategies, establishing brand voice and platform priorities
- Experience leading social media in the entertainment industry
- Build and grow strong business relationships with the aviation industry, particularly with end-users
- Able to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphere
- Proven track record as a community manager
2
Skills For Programme & Audience Development Manager Resume
- Experience in digital marketing analysis
- Experience at a consumer technology or media company
- Can demonstrate an understanding of the Fabulous and The Sun brands, both print and digital
- Digital marketing experience, and expertise in Email, Social, SEO, SEM and web analytics
- Experience with Social Management tools e.g. Social Flow
- Familiar with tracking, analytics, and reporting including Google Analytic's
3
Skills For Audience Development Manager, Barron s Resume
- Manage your properties' communities by engaging with users, resolving their questions and working with customer service on any issues not related to content
- Manage data and analytics within the team, providing reporting required in key areas to help inform editorial, social and commercial strategy
- Play a key role in suggesting and leading areas of future development
- Produce daily social content, writing copy and collecting assets for Facebook, Pinterest, Instagram, Twitter, Snapchat, Tumblr, etc
- Variety. No two days working in sales are the same, and the opportunities to be creative, innovative and forward-thinking are legion
- Create a global strategy for developing and evolving the key metrics used to analyze site and social traffic and conversion
- Work with the Executive Emerging Media Editor to identify growth opportunities across existing and new platforms
- Exposure to database management and reporting tools, Marketing automation tools and CRMs (preferably Salesforce.com)
- A track record of working with marketing and sales teams to manage data for the development and execution of outbound and inbound campaigns
4
Skills For Audience Development Manager, Marketwatch Resume
- Optimize audience reach efficiency during campaigns to ensure ROI across programmatic and other key marketing touch-points
- Conduct constant analysis of our competitive set, using this data to inform strategy and development
- Generate topics and themes for event programmes and spin off events through internal research with editorial team and with leading market practitioners
- Assist the leadership team in determining the strategy for the portfolio
- Familiar with search campaign management tools, including AdWords Editor
5
Skills For Audience Development Manager, NYT Global Resume
- Build compelling Keynote presentations
- The ability to provide creative leadership and innovative ideas especially using new media and digital channels
- Work with the editorial teams on projects to test and grow audience and report results
- Work with the Social Team to help inform strategy through data analytics
- Work with the Engagement Team to help deliver on engagement and direct traffic targets
- Work with the video team on the role this plays in audience growth, both on-platform and social targets both commercially and editorially
- Work with the commercial team to support creative solutions projects
6
Skills For ATV Audience Development Manager Resume
- Think creatively to ensure we deliver on sponsor’s objectives, in terms of reach, engagement or specific audiences
- Manage day-to-day output across all social media channels, including ensuring all social media content produced by junior staff is on-brand and in-line with the defined strategy
- Identify emerging trends and products in social media and, where appropriate, test their relevance for our online audience
- Monitor trending topics and hashtags and report back to the editorial team
- Work with editors to define content marketing plans for their digital editorial campaigns
- Analyze traffic reports, conduct SEO research, and use this knowledge to advise site editors on new content topics and optimization of existing content
7
Skills For Audience Development Manager, Stories Resume
- Develop and manage relationships with content partners, key brands, bloggers, and social media influencers
- Track social KPIs daily and report on them regularly
- Work in partnership with senior web editor to analyze and optimize performance of email newsletters
- Undertake research and analysis to determine the commercial viability of up to eight events per year
- Write conference programmes, source and secure speakers for events
- Manage and deliver the end-user audience development enterprise
- Recruit speakers and end-users for events
- Research competitive events and identify their strengths and weaknesses
- Work with the Marketing team to identify appropriate marketing channels, ensure that the correct market segments are reached and to help produce powerful marketing material
8
Skills For Audience Development Manager Resume
- Identify potential sponsors and work with the Sales team to secure sponsorship of events
- Brief the Operations’ team on the scale and scope of the events and work closely with the team to ensure a seamless execution of events
- Think strategically, including creating a vision for audience-centric campaigns, analyzing data, extracting trends and applying findings to improve programmatic efforts to meet the transformation objectives for the Association
- The ability to manage effectively, both people and programs and to carry out the many responsibilities of the office including planning, resource allocation, budget allocation, and supervision
- A can-do approach to problems with a positive energy and approach to developing solution strategies
9
Skills For Assistant Audience Development Manager Resume
- Make sure we are always adhering to best practices on social
- Create social-only content for non-traffic driving platforms
- Execute audience development tactics including
- Create and disseminate SEO and publishing best practices guidance
- The capacity and ability to develop talent in a holistic, supportive manner and an ability to stay collaborative with cross-functional teams,
- Create and execute a social strategy across your properties
- Train team-member and help optimize content for SEO and social wins
- Create and facilitate the implementation of social franchises across networks
10
Skills For Programme & Audience Development Manager Resume
- Pitch content from their properties to appropriate partners
- Work with Audience Engagement team to identify audience growth, search, social media, and content partnerships opportunities
- Initiate and maintain relationships with numerous media outlets and their websites by monitoring their content and identifying opportunities for our journalism to be shared by outside publications
- Monitor real time traffic and social data to support editorial efforts
- Microsoft Office skills (Excel (able to create pivot tables etc.), including Report Builder, charting and analysis of large data sets; PowerPoint / Keynote; Word, etc.)
- Proficient in excel and knowledge (including design) of survey systems
- Package targeting strategies and campaign reports for business teams
- DeepCrawl or ScreamingFrog or similar
List of Typical Responsibilities For an Audience Development Manager Resume
1
Responsibilities For Assistant Audience Development Manager Resume
- Build out marketing processes and programs related to growth and audience development for strategic partners
- Build audience-metric reports and act as a resource for questions regarding our distribution and engagement efforts
- Work with our data & growth team to field questions from colleagues and identify the tools and datasets needed to get the answers
- Help editors understand and interpret the behavior of Atlantic readers across all digital platforms
- Benchmark our performance to competitor and industry trends
2
Responsibilities For Programme & Audience Development Manager Resume
- Translate relevant audience data into presentations and memos for stakeholders across departments
- Passion for journalism and the diverse stories of The Atlantic
- Knowledge of Google Analytics (or a comparable toolset)
- Collaborate and communicate with cross-functional groups
- Craft, manage, and optimize distribution campaigns that deliver quality audience from on-site native placements, external social channels, and distribution networks for branded content and other content-led ad products
- Create and develop strategic pricing plans for branded content, to ensure high margins
- Work closely with Ad Operations to manage delivery of on-site native promotion, as well as ongoing reporting for advertising clients and internal teams. Collaborate on wrap reports that bring campaign success stories to life, share key performance learnings, and proactively pitch future programs informed by those key learnings
3
Responsibilities For Audience Development Manager, Barron s Resume
- Support client relationships, including participating on client calls to discuss strategy and performance
- Lead and support research projects and create materials to help internal teams better understand audience trends
- Advise production, design and social media teams on best practices for both onsite promotion and social media channels
- Master analytics tools (Google Analytics, MOAT, internal dashboards, etc.) to provide valuable page performance insights for partners and internal teams
- Explore and proactively surface new distribution channels and social products
- A fresh mandate from New York Times leadership with funding to dramatically expand our impact in interesting markets, from Latin America to Europe to Asia, over the next 4 years
4
Responsibilities For Audience Development Manager, Marketwatch Resume
- An agile, multi-disciplinary team
- Collaborate with across teams to set pre campaign targets and build media plans
- Define, maintain and govern a portfolio of audience definitions including first and third party data for both prospecting and nurturing (lead gen and demand gen) of Audiences through the DMP tool and other tools
- Experience in digital, performance/programmatic marketing, with good skills in data and analytics
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