Brand Design Resume Sample
Alysson Wehner
40680 Sawayn Mountains,
Boston,
MA
+1 (555) 144 5873
Work Experience
Brand Design Manager
01/2018
-
PRESENT
Boston, MA
- Director, Brand Design - Crowne Plaza
- Director, Global Brand Design - Holiday Inn Express
- Director, Global Brand Design - EVEN
- Creative Direction, and Design Directors
- C2C, Retail, eComm, Asset Creation
- External Agencies, Art Directors
- Maintain ‘currency’ in professional and specialized area sufficient to provide value-added content to clients on an ongoing basis
- Help with the content management of the global brand portal
Marketing Coordinator, Brand & Design
04/2014
-
08/2017
Philadelphia, PA
- Available for 36 hours a week for a period of 4 to 6 months, starting February 1st
- Creating tools necessary to convey the bran’s value proposition to associates, clients and prospects
- Champion brand design as a strategic business tool and demonstrate its relevance to SC Johnson’s business challenges, growth opportunities and the 2021 Strategy Plan
- Ensure all design strategies deliver meaningful, cohesive and differentiated experiences to drive the target’s brand preference
- Champion Colgate-Palmolive’s design philosophy and standards
- Provide critical thought leadership to deliver regional design aligned with the brand’s globally defined core value proposition, strategic pillars (including its guiding principles) and design philosophy to enable the brand’s business ambition
- Progressive strategic & production experience in an agency and industry
- Strong design capabilities including visual ID, brand standards, brand voice, concepting & storyboarding
- Demonstrated results in brand strategy, marketing campaign development & execution (creative)
Internship Brand Design
05/2009
-
01/2014
Los Angeles, CA
- Available for 36 hours a week for a period of 4 to 6 months, starting August 15
- Your English is (very) good, both in writing and in speech
- Proficiency with Microsoft Office Suite; Working knowledge of Adobe Creative Suite,
- Exception technical skills, particularly experience in Wordpress, content management systems and email campaign management tool
- Superior organizational skills; sets priorities; meets deadlines
- Work in a stressful, deadline oriented environment
- Upbeat, energetic, takes initiative, dependable, takes pride in work, and works well within a virtual team
Education
Southwest University
2003 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Strong interpersonal skills, communicating clearly with various stakeholders and both responding to and providing constructive feedback
- Strong strategic and creative background with leadership skills
- Outstanding art direction and graphic design skills
- Mastery of appropriate tools & technology; expert skills with Adobe Suite, including composing/manipulating images as needed to illustrate ideas
- Excellent ability to communicate effectively and persuasively with executive management, including at the C-suite level
- Proven ability to prioritize and manage projects from concepting to program completion
- Solid collaboration skills working with internal and external clients
How to write Brand Design Resume
Brand Design role is responsible for organizational, design, creative, adobe, refining, retail, finance, training, mac, procurement.
To write great resume for brand design job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Brand Design Resume
The section contact information is important in your brand design resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Brand Design Resume
The section work experience is an essential part of your brand design resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand design responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand design position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Brand Design resume experience can include:
- Participates in research activities and effectively translates customer needs into actionable design requirements
- Communicate and function effectively within a complex corporate environment
- Bring deep experience from beauty and/or femcare/baby brand design
- Experience in marketing, writing and delivering proposals for project work
- Experience working with data and the ability to create charts, graphics and visuals that represent data in an engaging way
- Experience managing and mentoring designers
Education on a Brand Design Resume
Make sure to make education a priority on your brand design resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand design experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Brand Design Resume
When listing skills on your brand design resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical brand design skills:
- Manage multiple priorities and resources. Ability to effectively prioritize project details and manage time
- Influencing; selling ideas to others and using solid negotiation skills
- Project management skills and experience are required
- Strong time-management and organizational skills; ability to multitask and meet production schedules
- Strong management skills to spread your talent and expertise across more than one project and team at a time
- Is a highly skilled gifted designer that is passionate about design and compelling brand experience
List of Typical Experience For a Brand Design Resume
1
Experience For Brand Design Manager Resume
- Strong communicator with ability to prioritize and manage work
- Proven experience with InDesign, Photoshop, and other Adobe Creative Suite software
- Photography and/or video skills
- A track record of strong project management experience
- Exceptional leadership, people, and project management skills
- Proven ability to develop, design and execution branding changes for a large, global company
2
Experience For Brand & Design Manager Resume
- Extensive experience & engagement with external brand & marketing agencies
- Collaborates with the broader cross functional team to understand all design, innovation and packaging needs and priorities
- Develops preliminary design strategy as well as establishes program budget and priorities
- Do whatever it takes to be excellent…
- Knowledge of and experience in the financial services industry, capital markets, investment and mutual funds an asset
3
Experience For Manager of Hotel Brand & Design Resume
- Professional experience in brand identity management and design in both B2B and B2C
- Visual acumen and demonstrated proficiency with design principles across digital and print platforms
- Experience with Service Design methodologies and tools
- Relevant expertise. Experience in financial services industry, and specifically private wealth management, is desirable
- Demonstrated ability to successfully lead large, cross-organizational programs, on time and on budget
4
Experience For Manager Brand Design Resume
- Good Presenter. Have a point-of-view
- Responsible for streamlining and optimizing the design development process from concept to artwork production with the support of global Nestle tools
- Comfort in leading strategic and tactical discussions at all levels of the organization
- Provide overall leadership and oversight to the project team across the brand design lifecycle (Discovery through Embedding)
- Provide design consultation to creative teams for efficient packaging production
- Ensures all design and visual communication contributes to enhancing the company/brand image as a trusted leader in Nutrition Health and Wellness (NHW)
- Obsessed with brand compliance and ensures all recommendations follow guidelines
- Familiarity with life sciences, clinical diagnostics and applied markets - or similar industry
- Generates creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members
5
Experience For Director Brand Design Program Resume
- Execute those requirements into design solutions
- Design agencies and other external service providers
- Maintain design standards for concept related specifications and finishes
- Evaluate in-line and conversion opportunities as presented by the Real Estate Department, and manage production of conceptual floor plans when required
- Assist Design Leader in establishing short term and long term strategic planning ideas to markedly improve the design of our buildings, reduce errors and omissions in the plans and improve service to our clients
- Manage continuous improvement to ensure competitiveness, consistency, and quality of the guest experience through design, utilizing consumer insight, competitive analysis, and system appetite to drive decisions
6
Experience For Senior Brand Design Manager Resume
- Manage the scoping, costing, acquisition, and implementation of current and future enhancements to the brand offering to improve performance and provide strong differentiation of each brand
- Manage and oversee the development of tools, training and communications required to support change management (e.g. design guides, renovation toolkits, etc.)
- Coordinate studio financial cycles by managing client follow up, calendars, deadlines, meetings
- Lead brand strategy development and alignment with leadership team
- Lead all redesign, design, line extensions and adaptations across multiple structures and substrates for optimal design and print production results
7
Experience For Director, Brand Design Resume
- Influence creative direction against design and communication objectives
- Leads initial visual language definition
- Co-create the creative brief with Product Management
- Participates in all relevant consumer research
- Responsible for consistent activation of visual brand assets (equities) across product lines
- Lead photography pre-production meetings and discussions
- Manage Brand Design project timelines; keeps cross-functional team members informed about projects; adjusts project plans to respond to changing business priorities; monitors projects and takes appropriate action when goals are challenged; follows up to make sure that deliverables meet or exceed expectations
- Collaborates with Finance to manage all aspects of the packaging budget and financial tracking system
- Facilitate all production art and pre-press activities
8
Experience For Marketing Brand Design Manager Resume
- Represent Brand Design at cross functional status meetings
- Work with several external partners to leverage the right resources and relationships to maximize efficiencies and speed to market
- Break through resistance and obstacles to get products to market
- Support established processes, and proactively identify and influence the implementation of process improvements
- Responsible for developing and maintaining collaborative working relationships with internal partners: Regulatory Affairs, Sourcing, Finance, Product Development, Product Management and others
- Develop strong and committed external partnerships (design agencies, photographers, pre-press providers, etc.)
- Support established continuous improvement initiatives
9
Experience For Junior Brand Design Manager Resume
- Responsible for personal and career development practices and programs
- Overall project responsibility for client management and development, client satisfaction, quality control, and financial performance of projects
- Manage multidisciplinary project team workload for multiple projects
- Create and manage project scopes, budgets and work-plans
- Manage project financial performance
- Leads the implementation of design thinking and strategic visual communication into the brand building and product development process Brand Building the Nestle Way (BBNW). Looks for opportunities to build a competitive advantage through visual and brand language and experiences
10
Experience For Design Director Brand Design Resume
- Partners with marketing, consumer research and structural packaging to develop portfolio strategies that inspire consumers and support Nestlé's Brand Architecture standards and facilitate shopper navigation within the portfolio
- Understands role of design and visual communications in supporting business results and develops KPIs to track and measure impact of design
- Responsible for advocacy and education on the importance of an aligned design process and in managing brand assets in the most effective way, including leading local implementation of an asset management tool and creation and/or dissemination of design and packaging-related guidelines and standards
- Leads, inspires and coaches a team of division’s design leads
- Establishes strong partnerships with creatives, design agencies and suppliers to ensure Nestle receives high quality service and consumer driven design that is breakthrough yet delivered efficiently
- Represents the design team to internal and external stakeholders, communicating the status of brand pipelines and aggregated project trends, design issues, and owner feedback
- Applies design talent to problem solving design exercises to achieve cost efficient results that align with the brand standards and the brand strategy by championing design and architecture in your region, facilitating best practice and customer trend evolutions
List of Typical Skills For a Brand Design Resume
1
Skills For Brand Design Manager Resume
- Fluency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and a basic understanding of Microsoft office skills are required
- Animation skills (After Effects, C4D)
- Planning/Priority Setting/Project Management
- Demonstrated ability to read blueprints including architectural, mechanical, plumbing, sprinkler systems and electrical drawings
- Seamlessly move across all media, digital, video, print and UX infusing data and insights to develop amazing experiences that connect to audiences
- Experience with translating creative concepts into high-quality branded touchpoints across multiple channels - print, digital, etc
- Exceptional creative thinker with a proven track record forging the identity of a world-class fashion, apparel, or lifestyle brand
- Proven expertise in the stewardship of design guidelines for leading brands a significant asset
- Proven results’ leading multi-disciplinary design teams is required
2
Skills For Brand & Design Manager Resume
- Relevant design experience in print, web, interactive or direct marketing
- Experience with translating creative concepts into high-quality branded touchpoints across multiple channels – print, digital, etc
- Demonstrated knowledge of FF&E (furnishings, finishings and equipment)/OS&E (operating supplies and equipment)
- Provide strong POV, evaluate creative and provide actionable creative direction feedback to agencies
- Demonstrated knowledge in Powerpoint, Word, Excel and Bluebeam software
- A clear communicator, a strong writer, and a comfortable presenter
- Communicating and upholding a set of guidelines for the organisation’s visual identity
- Designing for all mediums, including print and digital
- Demonstrating sound knowledge of all press publishing processes, concepts, and techniques
3
Skills For Manager of Hotel Brand & Design Resume
- Delivering high volume of creative designs within stipulated deadlines
- Presenting design concepts and solutions to senior leadership and to internal and external stakeholders
- Understanding components of a budget
- Interacting with Executive Leadership
- Demonstrating ability to work well with other Crewmembers and represent the department favorably to internal and external stakeholders
- Understanding of JetBlue’s brand guidelines and culture
4
Skills For Manager Brand Design Resume
- Manages administrative tasks for select projects, including requesting estimates from vendors, circulating materials for review, and proofing
- Passionate about branding, storytelling, and producing engaging content and campaigns
- Takes an active role in understanding, clarifying and refining all branding language documents
- Work with team to developing concepts, reference materials, creating assets, and doing design research
- Create modern and inspiring campaigns and design solutions across all consumer touchpoints, including: in-store, video, online, social, and emerging platforms
5
Skills For Director Brand Design Program Resume
- Deep understanding of brand strategy, integrated marketing, and design principles
- Broad understanding of wealth planning, investment management, and family office services offerings
- Lead the creative development of print and digital marketing, advertising, and other communications
- Lead an internal team to create branded materials to support a variety of client-facing programs while managing multiple concurrent project deadlines
- Creative, and willing to balance the desire for innovative new communications while maintaining brand consistency
- Project management, including managing relationships with vendors
6
Skills For Senior Brand Design Manager Resume
- Broad understanding of wealth planning, investment management, and family office services offerings (concepts, products, and services)
- Advanced understanding of Photoshop, Illustrator
- Deep knowledge of production, paper selection, printing processes, and design software (creative suite)
- Provide leadership in conceptual design and development of marketing materials
- Lead and provide guidance and feedback to junior designers to produce and deliver outstanding creative
- Design an array of digital and print assets including campaign concepts, emails, banner ads, print mailers, catalogs, and e-commerce imagery
- Provide art direction when working with design services partners
- Design eye-catching web and mobile banners for display ad campaigns
7
Skills For Director, Brand Design Resume
- A social media junkie - who knows what’s trending and what’s not on digital media and can churn out advanced creatives based on briefs
- Comfortable in internal and external client facing situations
- An exceptional portfolio featuring examples of multi-channel design projects
- Portfolio with compelling sample work
- Put together color palates that drive emotion and meaning
- Deep understanding of the principles of great design systems (i.e., color theory; typography, layout composition, shape language)
8
Skills For Marketing Brand Design Manager Resume
- Manage Ambiguity by adapting with agility to new demands and challenges
- Someone with a passion for brand design systems and a deep understanding of the social media space
- Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases
- Evaluate value engineering possibilities for all current prototypes
- Lead packaging creative reviews and approvals
- Direct, schedule and coordinate all product packaging photo-shoots
- Responsible for understanding the latest design, print production, special effects, and technology trends and innovations
- Interact with internal team members, project managers from other areas, representatives from accounting and external vendors
9
Skills For Junior Brand Design Manager Resume
- Develop creative platforms for new products, brand refreshes and external/internal marketing communications programs
- Lead conceptual brainstorming and visual explorations
- Utilize an extensive knowledge of design thinking, and leverage knowledge of design and global cultural perspectives that guide J&J design solutions
- Design, Develop and Refresh Marketing Campaigns and Materials
- Review and Update the C21 Policy and Procedure Manual to keep it on the leading edge
- Able to quickly and accurately, assess the scope of implementation of proposed innovation/design proposals, and up to date on current trends and innovation in the sector
- Interpret design boards and specifications and provide free-hand renderings, layouts, or other drawings to clarify design issues or as the need arises
- Demonstrated ability to effectively manage design projects with minimal direction, including demonstrated ability to manage large design project budgets and small-scale construction projects
10
Skills For Design Director Brand Design Resume
- Travel 25% of time required
- Majority of work is performed in a normal office environment
- Relevant expertise
- Proven ability to identify, build relationships with, and manage multiple external agencies and vendors - e.g. mail house, printers, design and production agencies, consultants, photographers, and proofreaders
- Demonstrated ability to successfully lead large, cross-organizational programs
- Experience in the financial services industry, and specifically private wealth management
List of Typical Responsibilities For a Brand Design Resume
1
Responsibilities For Brand Design Manager Resume
- Demonstrate strong visual, written, and oral communication skills are required
- Five (5) years’ experience in graphic/communication design, environmental design, creative direction or related field
- One (1) year of leadership experience in design-related environment
- Work experience in holistic design and/or innovation
- Seven (7) years’ experience in graphic/communication design, environmental design, creative direction or related field
- Art Direction and Photoshoot experience
- Remain current with construction trends, code requirements and design through participating in annual continuing education classes
- Partner with Manager Brand & Partnerships, Manager Advertising and Promotions to develop brand design strategy
2
Responsibilities For Brand & Design Manager Resume
- Oversee and manage all brand design projects, across all mediums, ensuring that all projects reflect JetBlue’s brand values and guidelines
- Works with and presents to hotel owners of our brands to build excitement and endorsement about new and current brand design initiatives and programs,
- Liaise with the Global and Regional Brand standards team to supply all relevant data to enable design standards to be written and implemented within the region
- Coach and develop team members; hire, fire, assess, discipline, document performance, recommend salary and classification changes. Act as an advisor to subordinate staff to help meet established schedules and/or resolve technical or operational problems. Train new consultants as needed
- Contribute to ongoing development of Architecture & Design department’s useful tools and resources to be shared with franchisee community via department website
- Attend and/or facilitate Brand Studio Meetings on a regular basis, providing feedback to the Architecture & Design team on product and prototype design related issues, request feedback on specific project issues, and provide input towards improvement and growth of the Brand Studio team structure
- Work with Global Procurement (PaCE) to evaluate Program Suppliers and products prior to signing contracts, and clarify or resolve design issues with suppliers. Review existing and potential service providers for referral list
- Organize and supervise remodeling of model rooms at IHG Design Center or in hotel (e.g. negotiate pricing, plan budget and schedule, dispose of existing furnishings, purchase new furnishings, ensure process and receipt of orders, coordinate delivery and storage of furnishings, schedule and supervise installation, ensure project completion)
- Prepare installation, construction, and consultant contracts in cooperation with the Procurement and Legal Departments
3
Responsibilities For Manager of Hotel Brand & Design Resume
- Present brand design strategy/concepts to leadership as appropriate or necessary
- Provide strategic oversight and design input as appropriate and sign off on all executions/implementations
- Work with cross-functional teams/departments to ensure JetBlue brand is presented consistently and appropriately on brand design projects, such as aircraft livery, aircraft interiors, airport signage and consumer collateral
- Coordinate with copywriters to ensure consistent design and messaging and that all deadlines are met
- Manage and communicate brand design guidelines internally and with outside agencies/business partners to maintain JetBlue brand integrity across all platforms
- Write creative briefs for outside agencies/business partners and oversee the design elements of all brand projects
- Lead the creative team of designers and copywriters to create strategically appropriate creative ideas that can build the JetBlue brand
- Expert knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator)
4
Responsibilities For Manager Brand Design Resume
- Available for moderate overnight travel (up to 30%)
- Develop and execute creative vision for InComm Financial Services products, specifically the American Express brands
- Provide guidance for the use of design concepts via well-articulated brand guidelines
- Provide design-mentorship to associate designer
- Stay abreast of current design trends and technologies
- Willingness to listen and adapt
5
Responsibilities For Director Brand Design Program Resume
- Manage a system of continuous improvement to ensure competitiveness, consistency and quality of the guest experience through design, utilizing consumer insight, competitive analysis and system appetite to drive decisions
- Provide leadership, guidance and support to Brand Managers towards the development of guest experience programs throughout the region. Coach and develop team members; hire, fire, assess
- Discipline, document performance, recommend salary and classification changes. Act as an advisor to subordinate managers or staff to help meet established schedules and/or resolve technical or operational problems
- Develop measurement and analytical methodologies to support the strategic and tactial remit of the design
- Lead and inspire a team of broad design capabilities within the Consumer design team, both from a project and a personal career development perspective
- Partner with other disciplines to define strategies and tactics in service of business results
6
Responsibilities For Senior Brand Design Manager Resume
- Assess and improve processes and methodologies
- Up to 50% hands-on design work
- Create Brand Mockups, Graphical Designs, and Artwork as needed
- Update Online Guidelines and Assets on the Brand Studio Website
- Create Brand Examples for Guidelines, Presentations and the Policy and
- Demonstrated desire and concern to stay abreast of evolving design and construction means and methods through continuing education programs and other informational sources
- Able to clearly articulate a philosophy about design and its value
7
Responsibilities For Director, Brand Design Resume
- Proficient in Office Suite – Word, Excel, Outlook, PowerPoint, etc
- Organized and detail-oriented, able to manage multiple projects and deadlines
- Nice extras: Familiarity with CAD and Revit, ability to read architectural construction documents and shop drawings
- Experience in packaging design or consumer marketing with training or deep experience in design or equivalent FMCG, or 10+ years design agency experience in account management, strategic planning, creative leadership and / or executive management function. Ideally experience in both
- Experience in leading and managing design leaders, cross-functional teams, agency relationships, and deep experience training teams on how to effectively harness the power of design thinking and design excellence across the organization
- Manage workflow, multiple projects and deliver work on schedule
8
Responsibilities For Marketing Brand Design Manager Resume
- A willingness to learn new methods and tools for great design
- Design with a concise, clean aesthetic
- Ability and desire to mentor junior designers
- Work from the Accenture Boston office with up to 25% travel
- Proven ability to identify, build relationships with, and manage multiple external agencies and vendors – e.g. mail house, printers, design and production agencies, consultants, photographers, and proofreaders
- Knowledge of Microsoft Office software, include PowerPoint, Word, and Excel
- Develop, implement and progress the hotel organization brand and manage how it is presented in materials to ensure proper articulation of the company’s desired image and market position
9
Responsibilities For Junior Brand Design Manager Resume
- Oversees the growth of brand awareness, equity, and the consistency of brand identity through stewardship of the AHA’s Life is Why positioning, ensuring that brand strategy and marketing activities are in alignment
- Responsible for shaping AHA brand messaging to clearly articulate the mission so that it resonates with the general public and key audiences, in order the achieve the organization’s strategic objectives
- Able to effectively and calmly ‘juggle’ multiple assignments at one time
- Energetic, enthusiastic and positive
- Global Perspective. Curious about business
10
Responsibilities For Design Director Brand Design Resume
- Great team player. Collaborative mindset
- Progressive work-related experience in brand management, product management and/or design related to related to the position as well as 5-to-7 years managing teams and/or significant complex projects
- Extensive progressive work-related experience in design and or architecture, with demonstrated proficiency in multiple disciplines related to the position
- Work in a high volume, fast-paced, deadline oriented environment as a member of a collaborative team. Responsive to demands from multiple stakeholder groups and able to understand and balance consumer, managerial and ownership perspectives
- Inquiring mind with an understanding of innovation, design and guest experience and the challenges involved in implementing successful change within IHGs business model including strong business acumen and strategic thinking ability
- Extensive and credible appreciation of brands
- Able to quickly and accurately assess the scope of implementation of proposed innovation/design proposals and up to date on current trends and innovation in the sector
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