Brand Executive Resume Sample
Christiana Windler
717 Bernhard Haven,
Los Angeles,
CA
+1 (555) 658 0797
Work Experience
Brand Executive
01/2017
-
PRESENT
Philadelphia, PA
- Create and deliver clear, concise presentations and instructions tailored to a diverse group of stakeholders
- Brand programme development
- Researching brand, retail and category strategy
- Build broader knowledge within specific categories to achieve ‘category expert’ status
- Share insights on retail analysis, trend and trade performance
- Close contact and working relationship with Global Marketing in order to drive the brand through the Cluster
- Builds solid understanding of the target consumer for their JPS brands and how to best communicate with them (visuals, TOV etc)
- Come from an advertising agency or media house, with an understanding of investment management products and services
Brand Executive Azerbaijan
04/2013
-
10/2016
Dallas, TX
- Have an appreciation for the importance of brand positioning
- Be a self-starter with an ability to hit the ground running and build strong relationships
- Have excellent communication skills with an ability to effectively communicate with senior investment professionals and Subject Matter Experts
- A third level qualification in Marketing is required
- Experience working at an executive level marketing or project management role
- Highly organised with good project management skills
- Strong computer skills (Power Point, Excel, Word)
- Demonstrate brand ownership
- An ability to work well with others or alone
Brand Executive Belhaven Pubs Scotland Month Ftc-stirling
11/2006
-
10/2012
Phoenix, AZ
- Flexible approach of the role
- LAW AND REGULATIONS - Cooperate with the company’s internal and external legal advisors to ensure that all marketing activities are within the context of the current legislation and PM Marketing Code
- BUDGET CONTROL - Fully accountable for monitoring and controlling the Brand project’s budget, advising about under/over spends and aligning with Finance and other stakeholders on deployment cost evaluations
- Ad hoc project management responsibilities i.e. being responsible for BBCW’s project management responsibilities across the Top Gear publishing programme, as well as other projects that arise throughout the year
- At least two years’ experience in marketing / communication field
- Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans
- Assist in execution of assigned marketing programs, e.g. promotions, special events, point-of-sale so as to help achieve the brand’s volume, share and financial objective
Education
University of Connecticut School of Business
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- The principal skills required are in thinking/ operating strategically, making, things happen and communication/ interpersonal skills
- Someone with strong project management skills and the ability to prioritize and drive multiple concurrent projects
- Evidence of strong visual skills and creative thinking
- Strong analytical skills as well as strategic thinking abilities
- Strong influencing skills, ability to get buy in
- Excellent in leadership and team working skills
- Strong analytical skills, attention to details; organised and structured
How to write Brand Executive Resume
Brand Executive role is responsible for analytical, planning, digital, reporting, creative, research, retail, finance, training, design.
To write great resume for brand executive job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Brand Executive Resume
The section contact information is important in your brand executive resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Brand Executive Resume
The section work experience is an essential part of your brand executive resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand executive responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand executive position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Brand Executive resume experience can include:
- Forward thinking with strong planning & process skills
- Good copy writing skills are ideal along with knowledge of the eating out market which would be an advantage
- Strong networking and stakeholder management skills
- Strong analytical skills and growth hacking mindset
- Strong understanding of digital media, experience of delivering promotional activity through these channels
- Data analysing and reporting skills
Education on a Brand Executive Resume
Make sure to make education a priority on your brand executive resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand executive experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Brand Executive Resume
When listing skills on your brand executive resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical brand executive skills:
- Excellent people management skills and interpersonal skills with people
- Effective communication & negotiation skills
- Excellent communication/interpersonal skills, teamworker
- Strong planning and prioritising
- Experience in Fast Moving Consumer Goods companies
- Experience in FMCG category, experience in working with complex business processes
List of Typical Experience For a Brand Executive Resume
1
Experience For Brand Executive Azerbaijan Resume
- A person that has great planning and communication skills
- Proven campaign management experience, within above-the-line and Digital Marketing
- Assist Brand Manager in completing various tasks to ensure effectiveness of all assigned marketing
- Experience creating data and insight-lead marketing campaigns to drive business results
- Possess a strong understanding of key marketing principles
- Effective at working within a global matrix structure and managing campaigns across multiple territories
- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring
- Someone with at least one year experience in Brand Marketing
- Demonstrate ability to optimise marketing campaigns based on results and learnings to drive enhancements in results
2
Experience For Area Brand Executive Resume
- Demonstrate growth mindset – and proactively looking for opportunities to optimise and innovate
- Experience of managing external creative agencies and media agencies
- Previous Trade Marketing experience would be an advantage
- Good communicator with ability to engage the business
- Brand literate with a strong affinity for the Guest and their motivations
- Negotiating support for promotional and marketing opportunities
- Managing and tracking all creative deliverables for post-sale campaign development
- Managing all aspects of Tsohost’s Social Media (Instagram, Twitter, Facebook and our Website Blog)
3
Experience For Brand Executive Belhaven Pubs Scotland Month Ftc-stirling Resume
- Email marketing management, being solely responsible for sending weekly email marketing – this includes working with copywriter on content
- Team player - able to work well with internal (e.g. Marketing, Operations, Purchasing, finance etc.) and external (e.g. agencies, logistics) teams
- Participate in developing and executing brand plans to meet brand objectives and strategies
- Project managing marketing activities
- Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis
- Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
4
Experience For Brand Executive Rrp Resume
- Develop Business Support Materials (BSM) and retailing tools to support distributors in retailing
- An affinity and understanding towards internal processes and communication requirements within the business
- Responsibility to create, deploy and track 12 months rolling plan brand activation, plan tailored to all communication platforms
- General knowledge in trade marketing and brand portfolio
- Develop product & packaging and manage many cross-brand projects
- Develop content for use in different marketing platforms, stakeholder engagement and internal meetings
5
Experience For Iqos Brand Executive Resume
- Develop growth marketing activities such as referral and Member to Member mechanics
- Project Management and Budget controlling
- Work closely with all departments to achieve the best development process: everyday relationship with development and marketing teams
- Website Management – making sure website imagery and tone of voice follows brand book
- Monitor and work with central teams on increasing NPS scores
- Delivers specific brand projects e.g. co-branding with a major retailer
- Contribute to Brand aspects of Local market two-year plan, incorporating all Local market Brand Programme plans
6
Experience For Brand Executive, Taiwan Resume
- Contribute to identifying relevant brand activities from high level toolkit to be implemented in Local market
- Define Local market Top line CoPlan cycle grid, including local brand activities
- Implement the brand standards (product, packaging, price, communication and brand architecture)
- Agency management – drive outstanding agency performance
- Assist in managing brand and product development with regional and global management to ensure local needs are optimized
- Ensure enforcement of brand standards in all aspects of brand communication and packaging to maintain consistency
7
Experience For Product & Brand Executive Resume
- Responsible for budget management and reporting in a period manner
- Work with trade marketing to set engagement programmes and cycle plans to ensure brand strategies and objectives are executed and evaluated at field level
- Promote brand understanding, insights and commitment throughout BAT
- Report and analyse brand performance clearly and concisely, focusing on actions
- To manage, under the Brand Manager’s supervision, key assignments covering creative and analytical tasks of brand management
- 4~7 yrs in Marketing and/or similar roles in another FMCG organisation
- Internship in a Marketing position
8
Experience For Batuke Branch Brand Executive Resume
- Multitask and capable of managing different projects at the same time
- 25 days holiday each year (Not including bank holidays). Role dependent
- A brand ambassador and ‘voice of the market’, i.e. regular interaction with all other functions, in particular Marketing
- Back margin management according to pre-aligned strategic plan
- Ensure accurate & timely preparation of What’s up What’s down for What’s the buzz
9
Experience For Brand Executive New Generation Products Resume
- Ensure that all activities have an online visibility primarily through websites/ Facebook (site specific/ company). Brief engaging EDMs by supplying artwork, copy and collation lists. Responsible for website maintenance including opening hours, ‘what’s on’, gallery, masthead imagery etc
- Commercially aware and able to integrate company agenda into thinking
- Analytical ability to identify key issues and opportunities
- Evaluate and analyze sales, market, adult consumer and competitor data; and maximize RRP's portfolio in terms of brand positioning and resource allocation; identify the assigned brands’ strengths, weaknesses, opportunities and threats
- Conduct community management for Audible’s social media channels, working closely with Audible’s customer care team
- Oversee the creation and execution of the social media content plan, working closely with Audible’s customer care team
- Oversee Audible’s influencer program working closely with Audible’s social media agency
10
Experience For Senior Brand Executive, Emerging Beverages Resume
- Act as an ambassador for the Brand, understanding your Customer , their behaviour and key market trends is paramount and ensuring all marketing communications adhere to Brand guidelines
- Good copy writing skills are ideal
- Understand the ‘pressure point’ of the Product Approvals role and use effective skills to achieve results for the Licensors & Licensees
- Brand literate with a strong affinity for the Customer and their motivations
- Develops and updates consumer portrait, consumer engagement funnel for her/his brand, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy
List of Typical Skills For a Brand Executive Resume
1
Skills For Brand Executive Azerbaijan Resume
- Strong project management and operational skills
- Previous Brand marketing experience (on a junior level) or Account management experience
- Possess analytical skills and thinking
- Ideally, 2-3 years professional experience with proven record of creativity and project management
- Influencing skill, particularly in dealing with senior management team
- Has a good commercial understanding regarding general marketing practices and insights into varied consumer environment
- Have experience of working with 3rd parties partners and knowledge of working with emerging media platforms to deliver joint Global campaigns
2
Skills For Area Brand Executive Resume
- Has a good understanding of current market tobacco legislation and international marketing standards (IMS)
- Experience in Brand and Trade Marketing in a creative agency (or managing one)
- Proven understanding of consumer marketing principles, as well as ability to translate Brand strategies into consumer relevant propositions
- Strong business acumen (managing not only marketing agenda, but leadership of day-to-day business issues: stock, promo timings, P&L, etc.)
- Working experience in marketing
3
Skills For Brand Executive Belhaven Pubs Scotland Month Ftc-stirling Resume
- Experience of using audience insight to help guide marketing activity
- Good understanding of IT systems and applications. (ppt, word,excel,etc)
- Experience with advertising agencies
- Previous experience in managing multiple projects with tight deadlines and limited resources
- Min 2 years’ experience in multinational FMCG company or advertising agency
- Strong understanding of Swiss culture and values
- Cross-functional experience of Sales & Trade Marketing operations is an advantage
4
Skills For Brand Executive Rrp Resume
- Solid usage / understanding of MS Office
- Preferably, with successful professional experience(s) in a marketing team
- 2 yr experience in brand/trade marketing
- At least 2 years experience in marketing
- Experience in marketing and/or similar roles within an FMCG organisation
5
Skills For Iqos Brand Executive Resume
- Experience in marketing department
- Ideally, 3-5 years professional experience in brand marketing
- Develop effective working relationships with
- Experience in managing clients, both agency and brand side. Understand how to communicate with clients and manage expectations
- Ideally one year's experience in a client side Brand Marketing role
- Excellent Training and Career Progression opportunities
- Build a strong internal networking
6
Skills For Brand Executive, Taiwan Resume
- Experience in marketing and/or similar roles within an FMCG organisation
- Experience of Pricing
- Capacity to work in a fast paced environment and prioritise workload
- Experience and knowledge of consumer and product design
- Effective communication and presentation
- Demonstration of Strong strategic ability
- Positive mindset and attitude, as well as strong teamwork
- Possess one and half years or more years of experience in a similar capacity
- University graduate with solid academic results, preferably in business management
7
Skills For Product & Brand Executive Resume
- Able to demonstrate an interest and awareness of product development, trade and consumer insights, copy strategy and BTL communication
- Think /operate strategically, focus and drive for result
- Strong sense of ownership, accountability & drive – entrepreneurial spirit
- Good written and spoken English
- More than two 2 to 5 years of experience
- Experience in sales would be an advantage
- Previous brand management experience is required (up to 3 years)
8
Skills For Batuke Branch Brand Executive Resume
- Marketing knowledge: comprehensive knowledge and understanding of managing all
- Ensuring smooth delivery of all Below-the-line activations and post campaign reporting, by working closely with the Sales and activation agency
- Briefing and collaborating with agencies and partners to create assets and marketing materials with high quality content
- Monitoring and analysing emerging consumer trends to identify opportunities and propose relevant actions
- Understanding of basic marketing concepts (Brand Communication, Promotion & Distribution)
- Attending and providing support to distributor business needs
- Marketing initiatives presentation to sales force, trade marketing and other key audiences
- Briefing to design content marketing strategies and set short-term goals
9
Skills For Brand Executive New Generation Products Resume
- Developing and maintaining relationships with internal and external Suppliers
- Tracking and providing feedback to global management on area of product quality
- Monitoring and reviewing of brand plans and measures to be on track
- Harmonizing marketing activities between Singapore and Malaysia
- Buying & merchandising
- Understanding of rights and clearance information
10
Skills For Senior Brand Executive, Emerging Beverages Resume
- Working closely with the all teams to devise a brand strategy that aligns with the wider brand plans and goals
- Handling of indicators
- Planning, development and direct implementation of brand plans which consist of activities, promotions, events and programs to achieve brand objectives
- Executing brand/product communication plans to achieve intended message to targeted audience
- Greene King Discount (for all managed pubs including Local Pubs and brands such as Hungry Horse, Eating Inn, Old English Inns and Loch Fyne)
- Support the regions in growing the BBC Earth brand in their market, by collaborating with the regions, sharing information and assets accordingly
- Drive fact based decision making by providing market analysis, reports and clear recommendations for action
- Professional graduated in Marketing, Economics, International Relations, International Business or Engineering
- Differentiate marketing activities according to consumers’ disposition towards the brands
List of Typical Responsibilities For a Brand Executive Resume
1
Responsibilities For Brand Executive Azerbaijan Resume
- Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brand
- Proactive can-do attitude, with the ability to effectively lead projects end-to-end
- Internal Stakeholder relationship management skills are essential
- Experience of 2 to 3 years in marketing topics, brand launches
- A team-oriented approach and experience of working in commercial- and cross functional teams
- Good management of Excel and power point
- Consolidate brand KPI’s reports (SOM, Brand health, consumer trackers, etc.)
- Establish solid communication channels to several central operations teams to ensure synergy
2
Responsibilities For Area Brand Executive Resume
- Support the Brand Manager in ensuring brand guidelines are adhered to across all customer facing materials
- Develop periodical brand reviews identifying key challenges and opportunities
- Post execution, follow up and reporting of assigned projects
- Liaise with the wider marketing team (online and offline) on campaign headlines, elements and look and feel to ensure all campaigns are consistent
- Work with the store comms and marketing services team to communicate campaign and ad hoc promotions to stores
- Work with wider marketing team to deliver the customer engagement of ELC Playtimes' across all channels
3
Responsibilities For Brand Executive Belhaven Pubs Scotland Month Ftc-stirling Resume
- Work with the Buying team and Suppliers to deliver in store customer engagement on own-brand and branded products
- Responsible for product launches
- Coordination of the launch projects from the factory process to the point of sale
- Monitor each launch project, measure trade indicators, review market performance
- Conduct the presentation of results (mainly in English)
- Participate in the annual brand plan process
- Develop brand monthly performance report
- Collaborate with and manage partners (agencies, internal staff, etc.)
- Manage agency day to day work (follow-up, feedback, etc)
4
Responsibilities For Brand Executive Rrp Resume
- Collaborate in the VAP’s development process
- Project closure: results, key learnings, etc
- Market field visits (On, Off Premise) to ensure proper brand strategy execution, detect and fix opportunity areas
- Ensure brand guidelines are executed accordingly with the brand strategy for both ATL and BTL
- Develop strategy to be implemented as per the cycle grid and annual consumer program ensuring that consumers are kept sufficiently engaged with the focus on maximizing customer retention (CRM)
- Manage assets developed for repeat use by customers and marketing team
5
Responsibilities For Iqos Brand Executive Resume
- In marketing positions in mass consumption industries
- Establish adequate KPIs and subsequently measure and report performance
- Provide insights and analysis-based recommendations
- And most importantly enjoy our people-focused company atmosphere!
- Ensure correct research is implemented for to answer key business questions and to deliver on the needs of our consumers
- Plan and drive operational implementation of key Brand activities
- Own the asset management for the BBC Earth brand, across a variety of media
- Work with the Brand Manager and the International Marketing Manager to maintain the marketing and promotional calendar and develop global campaign propositions and POS
- Deliver season-launch product, promotional and service POS and assets
6
Responsibilities For Brand Executive, Taiwan Resume
- Devise and develop campaigns and POS for new product and range launches
- To develop, under the Brand Manager’s supervision, new brand projects, brand line extension and adaptations, from identifying the problem/ opportunity through to launch
- To represent the brand team in the Brand Manager’s absence
- Lead the execution of a large scope of activities designed to communicate IQOS to the legal age smokers in a customer-centric manner through available communication channels
- Design communication, content and engagement plans, addressing key consumer insights to achieve or surpass annual and long-term objectives in terms of predefined KPIs
- Take active part in the preparation of the mid- and long-term marketing plans and coordinate the product and packaging developments in compliance with local legal department and work hand in hand with Product Development Cluster and the central Philip Morris International IQOS Team
- Help manage marketing agencies and third parties and follow-up on the day-to-day business with them to ensure good collaboration, impactful deliverables, fast execution and controlled cost of activities as part of marketing budget
7
Responsibilities For Product & Brand Executive Resume
- Develop and equip internal stakeholders with consumer selling messages (CSM) and overall product content direction from a marketing standpoint for front line and 3rd party training needs necessary for trade activation
- Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations
- Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
- A person that has the ability to problem solve and manage stakeholders, inputs and resources to deliver results on time
- Someone with exceptional written and oral English
8
Responsibilities For Batuke Branch Brand Executive Resume
- Managing execution of creative deliverables and sold programs and partnerships across internal and external departments and vendors. This includes editorial, video, events and influencer programs
- Strong verbal and written communication skills both in English and Spanish
- Proven success in briefing creative teams and evaluating design work
- Experience within the media and entertainment industry, from television, music, film, gaming etc would be advantageous
- Solid Excel, Power Point knowledge
- Demonstrable Brand experience ( ideally 2 years+)
- More than 3-4 years relevant experience in a representative role in the MNC Pharma Industry
9
Responsibilities For Brand Executive New Generation Products Resume
- Coordinate brand activities & programs with Commercial Planning, Trade Engagement, Consumer Engagement & Digital
- To represent the Brand in the Brand Manager’s absence
- High level of passion for the Hospitality industry
- Wide range of employee benefits (pension, dental, share save, free refreshments, on site cafe)
- Global Consumer Groups (International Brand Groups)
- End Markets Deployment Managers in the cluster, Trade Marketing, Business Development to ensure that objectives are aligned and appropriate cycle focus and media plan is in place
- Operations to ensure product and brand activities are correctly managed through the supply chain
- External agencies to ensure that all brand activity is in line with the requirements of the brief
10
Responsibilities For Senior Brand Executive, Emerging Beverages Resume
- Understand the impact of cost elements on brand profitability, control brand support expenditure and monitor product related costs to ensure brand profit objectives are achieved
- Develop and coach people direct reports within the Brand team to ensure talented individuals feel motivated and able to progress
- Manage the delivery of brand activation and communication projects to support the UK Brand Strategy with strong collaboration with internal teams where appropriate i.e. PR, Invites, Acquisition, and Product teams etc
- Leading the management and administration of the Advertising Review Board (ARB) in collaboration with a team of reviewers. Supporting the ongoing process, identifying and implementing improvements - acting as a brand guardian for the UK market
- Working closely with the Amex Invites team, to support the promotion of Amex Invites brand activation at key Invites events and wider sponsorships, including Somerset House Summer Series and London Film Festival
- Strong agency management skills, working with a variety of agency stakeholders across media buying (with a focus on digital channels), creative development, and experiential/events to deliver brand activities and campaigns to agreed timings and budgets
- Fantastic internal stakeholder management and collaborative skills (including GABM, Acquisition, ART & GCO, GSN, GMS and GCP) to optimise and align across all GNICS activities in market – to ensure efficient campaign planning and delivery, and obtain necessary approvals for all customer communications
- Management and administration of the marketing budget for brand & advertising campaigns, including end-to-end supplier payment and internal reconciliation
- Execution of full replenishment process from purchase order management (keying, raising and modifying orders) to inbound follow up with other stakeholders (sourcing, warehouse teams)
Related to Brand Executive Resume Samples
Brand Director Resume Sample
Work Experience
• Balances facts with intuition to distill complex opportunities into compelling business cases
• Deploys discipline and process to improve impact and speed to market
• Category portfolio plan
• Category/ Brand Performance
• Channel...
Professional Skills
• Excellent written and oral communication s...
• Excellent written and oral communication s...
• Strategic thinking skills, with strong exp...
Brand Protection Resume Sample
Work Experience
• This role is based in Chennai, India and reports to Global Brand Protection Director
• Making our products more difficult to copy or counterfeits easier to detect
• Educate and update regional business and marketing leaders on counterfeit issues
• Locat...
Professional Skills
• Excellent relationship building, influenci...
• Strong Leadership skills in developing a t...
• Strong leadership skills, with ability to ...
Director Brand Resume Sample
Work Experience
• Identify key performance metrics across all functions
• Explore potential sources for tracking data and make recommend to leadership team
• Design and produce performance tracker in coordination with all functions -Make recommendations for building/ enhancing product commer...
Professional Skills
• Communication (listening skills; speaking ...
• Extraordinary communication and partnering...
• Administrative Skills (establish plans; de...
Director Brand Resume Sample
Work Experience
• Identify key performance metrics across all functions
• Explore potential sources for tracking data and make recommend to leadership team
• Design and produce performance tracker in coordination with all functions -Make recommendations for building/ enhancing product commer...
Professional Skills
• Communication (listening skills; speaking ...
• Extraordinary communication and partnering...
• Administrative Skills (establish plans; de...
Pr Resume Sample
Work Experience
• Business analysis and reporting experience. Multi-functional experience including strategic planning, business planning, financial and business analysis, marketing, operations
• At least eight years’ experience of PR and communications in the APAC region, ideally including some exposure to the chil...
Professional Skills
• Exceptional communications skills in Engli...
• Excellent judgment and creative problem-so...
• Strong written and verbal skills, interper...
Advertiser Resume Sample
Work Experience
• Optimistic but realistic and with a strong sense of humor
• Highly motivated to work for a growth business, and aware of the difference relative to working for a large corporate company
• Fluent in German and English Spoken and written
• Learn and have ...
Professional Skills
• Strong verbal and written communication sk...
• Strong negotiation and presentation skills...
• Proven English & Spanish skills – both ver...