Channel Marketing Resume Sample
Rose Lynch
4769 Mills Point,
New York,
NY
+1 (555) 678 8548
Work Experience
Manager, Channel Marketing
09/2017
-
PRESENT
San Francisco, CA
- Standards for testing, targeting, suppressions, metadata, dispositions and responses
- Channel level reporting, benchmarks and analytics
- Implementation of customer contact preferences
- Administration of customer contact/frequency limits
- Coordination on exchanges of data with solution providers
- Marketing liaison to the Channel Partner Program Director to recruit new Channel Partners globally in LAC, EMEA and APAC regions
- Define marketing requirements per Tier with input from Regional Marketing Heads
- Ensure appropriate marketing Tier and associated requirements are assigned and communicated to new Partners
- Moderate decision making authority guided by policies, procedures, and business operations protocol
Channel Marketing Analyst
02/2011
-
03/2017
San Francisco, CA
- Gather market and competitive insights and information about competitive solutions and partner programs
- Gather feedback from Infusionsoft Partners and collaborate with sales, success and product development to evolve program priorities
- Partner closely with Director, International Marketing and in-market leadership team on building marketing plans for the Mexico
- Partner with in-market agencies on execution of brand strategy, store openings, media planning, PR and event planning, social media
- Partner with in-country team & agencies for any Promotion/Events implementation
- Oversee and manage online inquiry generation activities, including SEO, SEM, CPL, Display, Social Media and new channels as appropriate. Manage third-party lead provider and agency performance, evaluate all potential new lead providers and participate actively in selection
- Lead the development and drive the execution of all lead-acquisition activities associated with new program launches and new marketing initiatives, Identify, propose and develop innovative ways to find new sources of high-quality leads
Channel Marketing Intern
11/2004
-
11/2010
New York, NY
- Lead & grow a small team of acquisition, communications and community marketers
- Define partner segments and key programs for each segment (value-added sellers, consultants, developers)
- Acquire new Selling, Service and Developer partners through paid advertising, events, organic, and new channels
- Develop ongoing communications and community with Partners to maintain clear 2-way dialogue and continuing insights into partner needs
- Create marketing programs to assist partners in growing their own client base
- Drive partner success as measured by “Customer Health Score”
- Build long term defensible loyalty with Infusionsoft among the partner community
- Work with user acquisition leader, analytics leaders to build continuous testing
- Build and invest in necessary infrastructure to support efforts
Education
Wingate University
1998 - 2003
Bachelor's Degree in Marketing
Professional Skills
- Excellent listening and responding skills, communication skills, strategic focus, influencing skills, executive presence, and customer empathy
- Effective project management skills, strong presentation, verbal and written communication skills
- Strong planning and project management skills including a demonstrated ability to work to deadlines and juggle multiple projects in a matrix organization
- Strong writing skills; ideally experience writing within the technology landscape or a similarly complex subject area
- Excellent relationship builder with strong interpersonal skills
- Expert writing and communication skills with experience creating copy for web and email marketing assets
- Strong decision-making skills and an understanding of where projects fit into overall Company and development
How to write Channel Marketing Resume
Channel Marketing role is responsible for interpersonal, analytical, marketing, english, excel, business, negotiation, collaboration, presentation, modeling.
To write great resume for channel marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Channel Marketing Resume
The section contact information is important in your channel marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Channel Marketing Resume
The section work experience is an essential part of your channel marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous channel marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular channel marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Channel Marketing resume experience can include:
- Good presentation skill and good interpersonal skills
- Strong interpersonal skills; heavy emphasis on communication skills
- Proven organisational skills, with the ability to prioritise own workload
- Excellent people and relationship-building skills to interact with colleagues, partners, cross-functional teams and third parties. Team player!
- Exceptional project management and organizational skills, including a demonstrated ability to work under deadline pressure and manage multi-faceted initiatives
- Flexibility to adapt to shifting priorities and still effectively manage to deadlines
Education on a Channel Marketing Resume
Make sure to make education a priority on your channel marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your channel marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Channel Marketing Resume
When listing skills on your channel marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical channel marketing skills:
- Excellent English copy writing skills
- Good negotiation skills/ relationship building
- Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
- Decision strength and priority setting (makes effective, reliable, and at times, tough decisions quickly based upon analysis, wisdom, experience, and judgment)
- Highly developed analytical skills with demonstrated ability to conceptualize issues and synthesize data to provide strategic direction
- Communications and negotiation (strong written and verbal communication skills.)
List of Typical Experience For a Channel Marketing Resume
1
Experience For Manager, Channel Marketing Resume
- Digital media/marketing experience in a B2B/B2C experience-focused company with a demonstrated track record of driving results
- Excellent project management, planning, and collaboration skills
- Effectively quality controlling all outgoing materials ensuring appropriate company branding, style, appearance and tone for target audiences
- Experience and solid track record of managing and executing partner marketing campaigns and measuring the impact
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working through data
- Professional experience including experience selling thru distribution
- Proven experience building high ROI online marketing programs
2
Experience For Channel Marketing Director Resume
- Experience with databases and extracting data for analysis required (i.e. experience with SQL, STATA or similar data tools)
- Demonstrated success of building and scaling marketing channels, inclusive of business cases and performance management/attribution to support growth
- Experience working with a leading CPG company (Trade Marketing, Brand Activation, Sales or related position)
- Experience in developing and executing channel marketing programs such as partner events, MDF, Web Syndication and other partner tools
- Experienced in developing programs and providing recommendations based on results
- Continually seek to improve the online and interactive experiences by researching and staying abreast of new and
- Experience working in the .com/retail marketing field would be an advantage but is not required
- Directly related work experience leading marketing efforts and/or business
- Proven success in creating marketing event and on-line webinars
3
Experience For Senior Manager, Channel Marketing Resume
- Experience in interviewing Partners and designing user case studies
- Five to eight years of experience in advertising or marketing industry
- Global Marketing experience and working with different geographies
- Proven ability to develop and execute lead acquisition, media buying and search (SEM/SEO) strategies
- Experience in Channel, Marketing or Communications
4
Experience For Channel Marketing Associate Resume
- Experience in analyzing data to build recommendations
- Experience managing people to maximize their performance both directly and through influence
- B2B Network and/or Cloud Marketing experience
- Experience in marketing and lead generation activities
- Proven track record in DC marketing
- Experience in the electrical products & electrical wholesaling industry
- Experience with SEM, SEO, display, social media, comarketing and other direct marketing channels
5
Experience For Director of Channel Marketing Resume
- Experience with working within and influencing complex matrixed organizations to deliver results
- Experience managing projects and programs end to end
- Contributes and executes priorities set by VP, Senior Manager / Manager
- Channel marketing experience in consumer technology hardware industry
- Excellent written and oral communication with peers, management, and cross-functional teams
- Engaging with our Product Marketing organization to ensure consistent messaging and unique positioning for our joint solutions
6
Experience For Channel Marketing Intern Resume
- Executing and coordinating on Partner (VAR, DMR, etc.) and Distributor marketing plans,
- Establishing and maintaining positive relationships with internal business partners such as sales, product, legal & compliance
- Developing marketing campaigns for product, partnership, and promotional launches
- Owning the content of Fortinet marketing on all partner’s websites and on our Partner
- Developing a clear understanding of market issues and our merchants’ business wants and needs
- Working with our agency partner to develop a creative strategy and platform for bringing the Clover value proposition to life
- Marketing & communication planning
7
Experience For Channel Marketing Analyst Resume
- Developing plans by optimizing market data into usable insight for product innovation, promotion and media initiatives
- Following up on marketing department tactics
- Sending product specification to customers
- Advertising, digital, Social, SEO and public relations requirements and execution
- Copywriting for web, email, and print
- Executing channel activities
8
Experience For Director, Channel Marketing Resume
- Handling product complaints
- Leading the development of channel marketing campaigns in line with Invesco’s goals and objectives
- Branding architecture, identity, creative and use standards
- Lead marketing financial and analytics strategy. (analytics/reporting/planning/budgeting/forecasting/reconciling/AP)
- Help advocate for existing marketing platforms and tools, including training business teams and promoting through external communication
- Assist in business planning, strategic planning and setting of goals and objectives
- Integrated retail solutions including merchandising, packaging, literature, samples, displays, website and digital content
- Keeps abreast of emerging behaviors, technologies, and competitors or other companies that are changing and influencing our clients’ businesses
9
Experience For Senior Manager, Mexico Omni-channel Marketing Resume
- Prepares and manages annual calendar of planned marketing campaigns, including contingency planning
- Lead marketing technology initiatives (lead management/inquiry routing/CRM integration)
- First-year university students who are looking for a non-technical internship role during their study or in summer breaks between university semesters
- Interest in learning Partner Marketing processes
- Actively participate & execute Hotels, Restaurant & Catering yearly sales & marketing plan
- Able to learn fast, multi-task, and solve complex problems, can-do attitude and a passion for learning about and developing new technologies
10
Experience For Channel Marketing Executive Resume
- Plan, develop, and deploy re-marketing campaigns to agents and advisor, identifying opportunities to automate and scale
- Build relationships with key customers to drive alignment, demand and preference for Ply Gem products/brands through annual and ongoing planning meetings
- Implement marketing tactics such as product launches, athlete activation, event marketing, and social media campaigns with retail partners
- Deliver eCommerce projects supporting key online growth initiatives from concept through execution and meeting
- Serve as a resource to the channel marketing team and acquire a rich understanding of business channels and the clients served in each channel
- Coordinate execution of social and digital marketing campaigns and ongoing web content updates
- Lead the creative development of marketing tools/advertising collateral to support departmental initiatives for the Mobile
- Manage creation, feedback, approval process and execution of email marketing assets including
List of Typical Skills For a Channel Marketing Resume
1
Skills For Manager, Channel Marketing Resume
- Excellent event management skills
- Outstanding analytical experience and data-driven mindset with strong understanding of basic statistical concepts
- Strong passion for serving and understanding customers, creating superior experiences
- 5 – 7 years of demonstrated, progressive experience in planning and executing marketing campaigns
- Has strategic thinking skills, has ability to see the big picture
- Operate as creative and editorial point-of-contact to prioritize and drive large projects, working with key stakeholders across the organization
- Excellent business English communication skill
2
Skills For Channel Marketing Director Resume
- Strong project management abilities; able to prioritize and manage multiple projects simultaneously under tight time constraints and within budget parameters
- Experience driving campaigns and customer engagement, directly or indirectly impacting conversion, with a proven focus on ROI
- Solid strategic marketing planning and tactical execution/activation experience
- Analytical with advanced problem solving skills
- Great communication skills and get it done attitude
- Strong experience in contract negotiations and ability to manage third party vendor contracts and ensure compliance to contract
- Identifies new/emerging channels and develops integrated strategies to effectively merchandise and leverage them
3
Skills For Senior Manager, Channel Marketing Resume
- Self-motivated to strive for continuous improvement through the use of analytical problem-solving skills
- Experience with digital marketing and marketing automation including; Email, Web, Etc
- Skill in messaging and value props for a variety of audiences, especially new MSP/ISO partners as well as white labeling, cobranding
- Hands-on experience managing online and offline channels for customer acquisition, including direct mail, email, and digital advertising
- Experience with blogging, social media marketing, email marketing
- Strong marketing technics and knowledge of digital marketing especially pertaining to China’s digital platforms
- Strong execution on integrated marketing plans, database management, inbound and outbound marketing to support achievement of sales objectives
- Demonstrated ability of analyzing the performance of channel marketing programs
4
Skills For Channel Marketing Associate Resume
- Work closely with global marketing teams to prioritize and produce content, assets, references and other materials
- Marketing experience from a professional services firm or B2B environment
- Professional marketing experience ideally within the Contact Center space
- Proven success in growing a Channel Partner network
- Proven ability to think strategically and act decisively
- Demonstrated budget management acumen
- Organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline
- Experience with traditional marketing and brand building practices
5
Skills For Director of Channel Marketing Resume
- Broad experience/understanding of all facets of marketing
- Experience with partnering to develop global pricing strategies, portfolio strategies, etc
- Experience in building consumer decision journey and building E2E consumer care model(s)
- Experience in consumer marketing or closely related field
- Experience in marketing with national retailer required
- Experience with digital marketing or web analytics (Omniture, Google Analytics, WebTrends, etc.)
6
Skills For Channel Marketing Intern Resume
- Highly value any previous experience in professional workstations and / or server
- Proven ability to lead relationships with agencies required
- Strong communicator with the ability to manage expectations through both formal and informal communication channels
- Opportunity to develop yourself and grow through training, experience and exposure
- Digital channel marketing experience with a progressive track record of results
- Define and drive channel strategy including channel priorities and budget allocation
- Be the main point of contact with internal Sales and Sales Ops teams to manage the planning, communications, and budget alignment for prioritized programs
- Significant related industry experience
7
Skills For Channel Marketing Analyst Resume
- Understanding of marketing activities and assets types
- Managing Kensington’s success on Amazon.com
- Working knowledge of web analytic tools
- Support Marketing Manager on executing and follow up channel activities by providing market insight inputs and sharing program evaluation
- Support the go-to-market/integrated marketing planning process, setting the retail strategy and driving teams through execution
- Be the voice of the customer in leading the planning and execution of the go-to-market process, setting KPIs, and managing to deadlines and deliverables
- Able to support marketing manager for local campaign planning and post-campaign tracking
- Self-motivated and proactive in overcoming obstacles, advancing projects, and meeting deadlines
- Monitor trends in multi-channel marketing, shopper marketing and experiential marketing to identify growth opportunities
8
Skills For Director, Channel Marketing Resume
- Collaborate with associates from multiple areas to lead the implementation of tactical marketing campaigns utilizing marketing automation platforms
- Is adaptable to evolving business needs and a changing environment; stays up to date on digital marketing trends
- Develop and implement end-user pull-through marketing programs and manage marketing communications to end-users
- Work with the business units to manage the regional marketing budget, and revise plans, spending or events as appropriate
- Plan and administer the marketing, meeting & event budgets
- Report on performance of Omni-Channel marketing initiatives to ensure its optimal marketing activities
- Ensure consistency of direct-to-consumer strategy, positioning and messaging across e-Commerce sites and new e-commerce business initiatives
- Work with Vertiv/CDW sales, Vertiv/CDW marketing, and Vertiv/CDW product management to develop marketing strategies for CDW
- Knowledgeable about modern marketing tools, agile & channel marketing
9
Skills For Senior Manager, Mexico Omni-channel Marketing Resume
- Work closely with global partner marketing team in the execution of global partner marketing programs in APJ
- Availability of more than 10,000 e-learnings, a well-being week and learning week
- Devise and own the persona and messaging strategy for partners and execute throughout communications and marketing programs
- Develop understanding of types of resources most appealing and most helpful for member base; apply findings to member communication
- Managing a marketing team
10
Skills For Channel Marketing Executive Resume
- Report on performance of all Omni channel marketing initiatives for all channels to ensure its optimal marketing activities
- Peers reporting into Director Marketing
- Engage stakeholders in quarterly & annual planning process, leading cross-functional teams in support of business and customer objectives
- Maintain constant awareness of the competitive environment and opportunities to bring forward innovative ideas for promoting the product portfolio
- Develops the event marketing strategy, identifies key tradeshows and marketing partnerships
- Assist in maintaining and obtaining sample inventories for department
List of Typical Responsibilities For a Channel Marketing Resume
1
Responsibilities For Manager, Channel Marketing Resume
- Serve as marketing liaison with TIAA-CREF’s Institutional sales distribution partners, portfolio management, client portfolio management, and product management
- Interpersonal skills at all organizational levels, strong communication skills
- Strong computer skills including MS Word, Excel, PowerPoint and Publisher
- Proven successful marketing execution skills are essential
- Excellent interpersonal skills (verbal and written)
- Strong project management, budget management, and organizational skills
- Effective partner relationship management skills
2
Responsibilities For Channel Marketing Director Resume
- Excellent analytical (qualitative & quantitative) and financial modeling skills, ideally gained at a Management/Strategy firm or equivalent
- Influencing and negotiation skills – to achieve win-win solutions and address the needs of all stakeholders
- Demonstrated, progressive experience in planning and executing marketing campaigns for BtoB companies, including
- B2B marketing experience with at least 2 years of channel marketing experience
- Lead, develop and grow a team of regional channel marketing teams to be best in class in skills, knowledge and impact to business
- Experience: 5-7 years of marketing experience preferably in the high-tech computer related environment
- Telecommunications experience a strong asset
- Well-developed, persuasive communication and presentation skills, including ability to present authoritatively to executive management levels
- Demonstrate understanding of marketing discipline and marketing mix including audience targeting and marketing vehicles
3
Responsibilities For Senior Manager, Channel Marketing Resume
- Experience working with a leading CPG company (Channel Marketing, Trade Marketing, Brand Activation, Sales or related position)
- Experience managing and motivating a team of dedicated marketing professionals is required
- Experience developing and executing on digital marketing plans
- Performance marketing experience with 3+ years of leading a team
- Captures and measures results of marketing tactics and works to create effective marketing campaigns and materials
- Assess the effectiveness of the marketing programs that support partners on an ongoing basis, and report back to the business on required changes
- Develop material tracking tools for effective program management and reporting
- Experience creating and analyzing campaign performance reports is required
- Identify and develop effective marketing and sales collateral – using both internal and agency resources – for use on the website and in campaigns
4
Responsibilities For Channel Marketing Associate Resume
- Experience in integrated, multi-channel marketing including field and digital
- Experience in direct-to-consumer marketing and analytics
- Develop strong relationships with key marketing contact points at each account
- Previous office experience (working at national/subsidiary head office environment or equivalent)
- Experience overseeing numerous projects
- Relevant and results-driven marketing experience
- Intermediate skill using Adobe Create Suite (in Design, Photoshop, Illustrator, Acrobat)
- Strong work-ethic and commitment to learning
- A capable leader who operates by bringing passion and compassion to the workplace
5
Responsibilities For Director of Channel Marketing Resume
- Demonstrated understanding of and interest in the asset management industry
- At least two years of Marketing or U.S. channel experience
- Financial services / asset management experience required, preferably in a country marketing role
- Data analysis to measure channel marketing campaign effectiveness
- Proven ability to design and define channel marketing strategy for assigned business group which includes more than one complex channel
- Experience in a Partner Marketing or Partner Programs role
- Highly effective at project management and cross-functional team management
- Organize and prioritize in a deadline-oriented environment
- Manage work independently as well as with a team in an effective, collaborative manner
6
Responsibilities For Channel Marketing Intern Resume
- Proven ability to work quickly and efficiently
- Experience in Channel, Marketing or Communications
- Manage and track material effectiveness to modify and improve promotion development
- Effective engagement with virtual groups
- Proven ability to excel in high-stress, fast-paced environments
- Proven ability to quickly identify problems and solve them
- Demonstrated ability to champion change and influence and facilitate results in a complex organization
- A proven ability to work as part of a team, across departments, and influence people
- Team player. Flexible. Excellent Communicator. Results-oriented, service-oriented and with a passion for creativity and innovation
7
Responsibilities For Channel Marketing Analyst Resume
- Previous experience with technology distribution and resale channel
- Experience managing channel strategy, including ecommerce platforms and third party retail partners
- Excellent team player, who values other views and can earn stakeholder confidence quickly and exert influence
- Experience in developing and executing strategic and tactical marketing plans
- Experience as a direct people manager, responsible for the team’s annual performance reviews and growth
- Significant experience required in digital and email campaign development and marketing automation – end to end
- Previous experience with tier 1 North America, Europe and China distributors
- Establish mechanisms and metrics to measure impact of campaigns; provide regular reports to demonstrate value/ROI
- Designing e-Learning platform to inculcate fact-based selling to various segments
8
Responsibilities For Director, Channel Marketing Resume
- Designing of POSM to help retailers navigate the selling process in a structured manner to upsell with VAS contents
- Crafting retailer’s incentive with every e-Learning module / classroom workshop to keep retailers motivated
- Designing of Retailer App contents to increase engagement and retain retailer’s support in reselling Singtel products
- Winning track record in growing distribution channel
- Working knowledge of deep learning concept
- Understanding of sales processes and distribution buying cycles
- Supporting marketing event
- Providing marketing and administrative support
- Marketing strategy development and implementation by Graco division and country
9
Responsibilities For Senior Manager, Mexico Omni-channel Marketing Resume
- Understanding of Invesco’s product, services, policies and procedures
- Developing industry thought-leadership and best practice materials to drive perception change and advance product adoption
- Messaging clients and prospects through thought leadership content, events, and other external communication vehicles
- Working knowledge of GPUs or CPU
- Working knowledge of modern servers used in cloud infrastructure
- Running A/B tests
- Creating long-term strategic promotional plans for the Commercial channel
- Ordering Demo products
- Working on data input
10
Responsibilities For Channel Marketing Executive Resume
- Preparing business presentations and reports
- Collaborative with Branding & Advertising and eMarketing resources to develop marketing material targeted to the distributor channel
- Provide feedback to Corporate resources about what is working and not working with the marketing efforts that reach the field
- Assist in delivering partner learning modules for upcoming product launches or releases, and promote certification to partners and their customers
- Work with the regional field marketing teams to communicate Blackboard’s propositions to appropriate personas in Channel Partner organisations via marketing communications channels and regular processes
- Become fluent in the marketplace dynamics, roles, and personas of Blackboard’s channel model and business. Act as the leading point of contact between the Channel Management and International Marketing teams
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