CRM Manager Resume Sample
Lisette Becker
53463 Terry Forges,
Phoenix,
AZ
+1 (555) 465 1608
Work Experience
CRM Manager
04/2018
-
PRESENT
Phoenix, AZ
- Develop the brand’s clienteling strategy and ensure execution, alignment and training across the regions and in-store
- Keep watch on Market Trend, especially targeted consumers’ life behavior, optimize CRM activities to enhance the engagement of youth
- Ensure integration of interactive and CRM strategies with other departments (Product Marketing, Sales & Training, Communications, Trade, Division CRM…)
- Drive the heart of brand digital marketing to an interactive & consumer centric model, focusing on customer satisfaction & value, bringing innovation and answering expectations of consumers more and more demanding, finding fresh information, the ability to buy wherever, whenever and whatever they want
- Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition
- Create, develop, manage social communities (consumers, bloggers, journalists…) and implement the social media strategy to support the brand’s / project‘s ambition
- Creates and maintains fields, views, reports, dashboards, campaigns and other Salesforce.com objects and functions
- Researches of system issues and heads problem solving initiatives
- Assists with use case and test case development and work with project management and/or development leads to test and accept new functionality
Senior CRM Manager
07/2013
-
02/2018
Phoenix, AZ
- Serves as initial point of contact for developing and prioritizing change requests, system alterations and customization
- Responsible for user administration; setting up and managing system users and profile roles
- Documents Salesforce.com and Salesforce Marketing Cloud configurations, data models and core processes
- Strategic Functional understanding to leverage all aspects of CRM capability
- Functional understanding of CRM capabilities including integrations with enterprise systems
- Functional understanding of CRM mobile capabilities to ensure near time / real time data uploads from other enterprise systems
- Functional understanding of CRM material, account and customer master data
- High level understanding of enterprise data integration concepts
- Organization / construction of CRM configurations, menus, dashboards, and data to create business required CRM operations, views and metrics
Digital CRM Manager
07/2006
-
03/2013
Chicago, IL
- Work with business and IT teams to initiate, scope and sponsor cross-functional projects for CRM roll out, enhancements and training
- Scope training and support materials to best engage users for successful system adoption
- Support the on-going development of CRM as a sales, marketing, support and management tool
- Engage key stake holders for timely and meaningful feedback to leverage the information for better system adoption and enhancements
- Drive for process effectiveness
- Presentations to Leadership Teams
- Support of business, operations and technology teams
Education
University of Phoenix - Birmingham Campus
2000 - 2005
Bachelor's Degree in Business
Professional Skills
- Excellent organisational skills, excellent time management and experience of balancing multiple projects
- Highly IT literate with excellent skills in MS Office products with good data handling skills and analysis
- Strong communication and interpersonal skills; experience in managing a small team is advantageous
- Excellent oral and written communication skills with the ability to inspire strong collaboration within the organization
- Demonstrates strong communication skills and collaborative mind set
- Proven organisational and IT skills, together with the ability to adapt and be flexible within a changing environment
- Excellent communication skills, both written and oral, and having the ability to converse with non-technical users to ensure key information capture
How to write CRM Manager Resume
CRM Manager role is responsible for analytical, business, crm, interpersonal, design, planning, collaboration, leadership, excel, analysis.
To write great resume for crm manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For CRM Manager Resume
The section contact information is important in your crm manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your CRM Manager Resume
The section work experience is an essential part of your crm manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous crm manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular crm manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative CRM Manager resume experience can include:
- Proven skills in engaging customers in a service industry preferably through digital CRM tools
- Good strategy and process planning skills
- Strong analytical skills and financial understanding
- Very good communication skills, also in matters that are complex and deal with diverting interests
- Strong analytical & problem solving skills with high attention to detail
- Strong analytical and quantitative skills, ability to use data to develop and measure marketing campaigns, drive decisions, and optimize performance
Education on a CRM Manager Resume
Make sure to make education a priority on your crm manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your crm manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in CRM Manager Resume
When listing skills on your crm manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical crm manager skills:
- Strong verbal and written communication skills, including experience translating technical concepts and decisions to non-technical staff
- Strong relationship management and interpersonal skills. A Confident and articulate communicator capable of inspiring strong collaboration in an organisation
- Good leadership, strong analytical and strategic skills
- A great communicator, with good presenting skills and a strong ability to build relationships with key partners across different levels
- Demonstrated experience in drawing key insights from data and leveraging for effective conclusions & recommendations
- Good Numerical skills and commercial understanding
List of Typical Experience For a CRM Manager Resume
1
Experience For Senior CRM Manager Resume
- Strong experience in CRM and Analytics with a proven track record of driving CRM strategy and implementing effective multi-channel collaboration
- Strong communication skills with a customer-orientated attitude
- Proven experience of email production, design, and testing
- Managerial skill to lead a team and experience in coaching remote teams
- Management experience with small to mid-size teams with solid knowledge of triaging and escalation of critical issues
- Experience working with a diverse set of stakeholders; strong customer service orientation
- Strong experience in email and direct marketing communications
- Strong customer support experience within systems implementation
- Aligning business goals with Applications road map and priorities
2
Experience For Associate CRM Manager Resume
- Experience in direct marketing, database marketing or developing and/or implementing customer relationship marketing programs
- Good working knowledge of a variety of online and direct marketing strategies and tactics, including prospecting and sales cycles and workflow
- Experience working with marketing automation technologies using Pardot, Silverpop, or Marketo
- Proven success in leading or managing a small team and contributing to a team-oriented environment
- Champion CRM across the division, educating and upskilling the wider team
- Accustomed working with sophisticated CRM tools. Experience using BT Expedite is advantageous but not essential
3
Experience For Digital CRM Manager Resume
- Good technical understanding of software architecture and customer databases
- Demonstrable managerial level experience in CRM with the ability to deliver compelling CRM campaigns across multiple markets
- Shows innovation, creativity and good lateral thinking
- Experience as a CRM manager supporting Salesforce and Microsoft Dynamics platforms
- Experience in management of business requirements, user acceptance testing, system configuration, and data management functions in support of a CRM system
- Provide day to day support to the CRM users ensuring an excellent customer service approach is adopted
- Proven track record managing budgets to target
- Experience of executing a strategy successfully across countries and as part of a cross-country team
- Possess strong troubleshooting ability for advanced technical issues in Salesforce
4
Experience For Digital & CRM Manager Resume
- Manage the Salesforce application and ensure its smooth running and effectiveness across Asia Pacific offices
- Strong working knowledge of reports, custom objects, workflows, and user profile management within CRM systems
- Solid understanding of HTML and CSS language in the context of email design
- Experience working with third-party tools such as BoardEx and Rival Edge
- Build and maintain strong working relationships across levels, segments and geographies
- BSc in Marketing or similar field or practical level of experience
- Experience of working within an ESP ideally Salesforce/Exact Target
- Work in partnership with Burberry Private Clients to elevate the value proposition and find opportunities of stronger partnership and alignment
- In partnership with the Senior Analysts teams build a solid monthly contact plan where data match value proposition for maximum impact
5
Experience For Salesforce CRM Manager Resume
- Continual improvement of the customer experience
- Investigate & recommend technology tools to improve the customer experience or the company’s understanding of customer data & dynamics
- Experience managing a large team at a senior level or similar is preferable
- National level / large scale planning experience ideal
- Manage ongoing priority shifts
- Experience managing a multi-org environment
6
Experience For Regional CRM Manager Resume
- Experience in client management and negotiation
- Salesforce Administrative or development experience
- Experience with or direct oversight of related, integrated systems (i.e., JIRA, CTI, Conga, Slack, AdobeSign, etc.)
- CRM system administration experience with Salesforce
- Experience in segmentation, CRM, lifecycle, and loyalty management
- Continuously monitor the effectiveness of data collection projects
- Education: University graduate with 5+ years experience in CRM Management background
7
Experience For Global Novo CRM Manager Resume
- Major focus on user experience to support user adoption and change management
- Demonstrated ability to lead a team to implement business solutions that support the needs of business partners
- Defines effective channels and campaign strategy
- Demonstrates ability to lead, work independently and take initiative to meet established timelines
- Solid background in Customer Relations Strategies
- Ensuring that at all times the correct communications are being sent to the relevant data selection and that these selections are kept up-to-date at all times
- Supporting stores and our Customer Contact Centre in ensuring all queries are responded to within 24 hours
8
Experience For Global CRM Manager Resume
- Understanding of CRM technical architecture and custom extensions
- Maintaining the integrity and consistency of the CRM data warehouse
- Design and deliver the CRM strategy for Farfetch, including the forecasting, planning & budgeting processes in order to meet agreed KPIs & targets
- Be Gumtree’s CRM data expert – be expert in using Salesforce Marketing Cloud in planning and managing all campaign selections
- Provide technical support and training for all users of the firm’s email marketing software tools, including HTML and CSS coding where necessary
- Work closely with the SEO & Performance marketing teams in understanding the digital marketing strategies for these channels and design cross channel campaigns
9
Experience For Email / CRM Manager Resume
- Responsible for the day to day management and performance of our ESP -Salesforce marketing cloud, ensuring that all journeys are running correctly
- Manage agency running email acquisition on IG’s behalf, ensuring that they are working to budget and that performance is constantly maintained
- Responsible for customising, implementing and maintaining a global platform (saleforce.com) for the EMEA region
- Actively liaise with Marketing Managers, Merchandising, and other stakeholders to develop and deliver compelling promotions
- Work with marketing analytics to improve reporting and streaming engagement metrics
- Manage and coordinate between retailers and the brand team with new door opening related matters, including letters, DMs, BB messages, WeChat, etc
- Customer data quality management including integration of data feeds; managing return mail, the customer data capture process in-store and online
- Works within Sales Force Marketing Cloud tool to properly execute messages across channels including email, push and social media
- Responsible for loading accurate and timely business relating CRM objectives
10
Experience For Interim CRM Manager Resume
- Oversee the accuracy and integrity of the data within the system by providing general oversight and determining processes for data management and maintenance
- Play a leading role in determining CRM platforms, structures, and architecture
- Manipulate data through reporting and visualization tools, creating automation and queries
- Database management to provide in-depth and business-oriented analysis, and also to facilitate internal team sharing and learning
- Responsible for reporting on all campaign performance and making changes and new recommendations based on performance
- Make recommendations re new technologies or functionalities that can improve our marketing activity. Getting buy in across the business
- Manage and perform troubleshooting Microsoft Windows operating systems and Office applications in relationship to CRM solutions
List of Typical Skills For a CRM Manager Resume
1
Skills For Senior CRM Manager Resume
- Excellent written communication skills and interpersonal skills to support interaction with clients, internal teams and internal management
- Excellent written and oral communication, listening and interpersonal skills
- Excellent leadership, collaboration and influencing skills with internal and external business partners
- Prior experience in a high-profile managerial position across CRM and loyalty channels with proven results of driving traffic and engagement
- Work in a fast-paced, ever-changing environment, anticipate errors and to effectively handle multiple priorities
- Collaborative disposition & Strong problem solving skills and detail oriented
- Strong relationship management skills and ability to engage and network with stakeholders at all levels
- People management skills & experience
- Senior Stakeholder Management skills and experience
2
Skills For Associate CRM Manager Resume
- Strong communication and story-telling skills, be able to convince stakeholders
- Excellent presentation skills – ability to distil complex analysis and program recommendations into concise management information
- Strong business sense and data analysis skills, able to generate the insights and translate it to business actions
- Strong analytical skills with the ability to analyze data, derive insights and make recommendations,
- Building core CRM and Email skills and competencies within the CRM team and wider groups within the brands
3
Skills For Digital CRM Manager Resume
- Experience working with Coding and Engineering teams to drive technical projects, with a good understanding of information architecture
- Problem solving skills with flexible approaching and creative thinking,
- Creative, methodical problem-solving skills with focus on efficient execution while balancing big-picture thinking
- Have a sharp observation and strong logical thinking; good at finding problems from different perspectives and making solutions rapidly
- Proven proficiency in managing customer-driven experiences, strategies, and programs from concept through implementation and optimizing thereafter
- Proven experience working brand level social media management or directly with social media accounts as part of a digital marketing role
- Strong experience implementing or working closely to a CRM
4
Skills For Digital & CRM Manager Resume
- Gain/Demonstrate a thorough understanding of the SXM streaming platform, business strategy, product development roadmap and User Experience across devices
- Experience in CRM/email management preferably in the retail environment with a proven background of delivering high in volume and in accuracy campaigns
- Extensive analytical, mathematical and creative problem-solving skills
- Strong ability of data analysis; valid promotion proposals can be made according to the results of data analysis
- Proven CRM, direct sales and online experience
- Critical attention to detail skills
5
Skills For Salesforce CRM Manager Resume
- HTML and graphic design skills
- Collaborate with our Customer Experience team and set the vision and plan for loyalty, advocacy and customer experience
- Solid and relevant experience in Project Management
- Performance driven with outstanding analytical skills
- Experience as data architect with excellent track record
- Strong data driven experience in a fast paced environment, confident with data mining and analysis
- Direct marketing calendar plan to effectively support product campaign launch
- Proven experience with CRM data management and knowledge of best practices, reporting, and dashboards
- Project management skills to support configuration and delivery of system enhancements
6
Skills For Regional CRM Manager Resume
- Proactively identify opportunities for sales performance improvement and collaborate effectively/negotiate with other functions
- Proven experience and ability to work in a creative organisation
- Use your deep experience to coach and up skill your people, building a highly motivated, customer focused team
- Ensuring CRM solutions and campaigns are cost effective and deliver ROI
- Aligning business goals with Applications roadmap and priorities
- Experience with email and online marketing including planning, segmentation, testing, and reporting
7
Skills For Global Novo CRM Manager Resume
- Extensive experience in Direct or Digital Marketing in a B2B and B2C environment including Database, email, push notification and text marketing
- Experience of marketing automation, lead nurturing and customer lifecycle programs including retention
- Skilled in “managing through influence,” driving results requiring contribution from multiple stakeholders without direct oversight
- Build an effective ongoing dialog with customers and prospects by utilizing segmentation, offers, channel delivery, context and campaign storytelling
- Experience in e-commerce marketing planning and operation
8
Skills For Global CRM Manager Resume
- Experience working with Pardot, Salesforce Marketing Cloud or other major CRM systems
- Experience working with Salesforce.com, Pardot, Marketing Cloud or other equivalent vendor platforms
- Experience working with email marketing automation tools (preferably Eloqua)
- Proven track record defining CRM strategy and successfully implementing this
- Experience developing and managing a digital product roadmap and product lifecycle management
- Responsible for ensuring the CRM is customer focused and working to maximize its effectiveness for sales
- Demonstrate fundamental understanding multi-channel marketing (direct mail, email, mobile)
9
Skills For Email / CRM Manager Resume
- Experience in CRM/eCommerce/marketing project management/consulting
- Proficiency in QlikView or Looker or similar reporting tool, as well as an understanding of what makes good data visualization,
- Hands-on experience administering Salesforce
- Experience with Data Migrations / Management using Data Loader
- Commercial with experience working with sales data and able to evaluate sales performance
10
Skills For Interim CRM Manager Resume
- Experience in CRM and working within a retail environment
- Experience of working with external agencies and suppliers
- Relevant working experience in CRM-related functions
- Extensive experience working with CRM (min. 4 years of Salesforce.com and/or ServiceMax)
- Extensive experience with leading global implementation of CRM (Salesforce.com)
List of Typical Responsibilities For a CRM Manager Resume
1
Responsibilities For Senior CRM Manager Resume
- Proven ROI-focused campaign management skills
- Strong ideation skills (e.g. design thinking)
- Communication and presentation at all levels of business. Strong relationship management skills are key
- A proven track record of working within an IT environment, with specific experience in managing and developing Microsoft Dynamics CRM and Power BI
- Proven experience (+5 years) in online marketing within the e-commerce sector with a focus on onsite merchandising and e-mail marketing
- Manage and mentor CRM Assistants and CRM Co-Ordinators setting objectives and developing their skills
- Proven working experience in digital marketing / CRM field (Min 4 years)
2
Responsibilities For Associate CRM Manager Resume
- Proven experience of managing email retention & CRM programmes
- The ability to meet tight deadlines and outstanding time management skills
- 5+ work experience in CRM in the luxury goods industry
- Experience in the luxury goods sector or relevant retail industry
- Min 5 years of relevant experience, incl. experience in system management and/or IT
- Experience in operational integration work and has a good understanding of best practices used by Salesforce
3
Responsibilities For Digital CRM Manager Resume
- Proven experience in CRM paid media, email / mobile app campaign management, conversion optimisation and analytics
- Exceptional communication, problem solving and cross-group collaboration skills
- Communicate effectively with external entities (clients, architects, subcontractors, etc.)
- Attention to detail skills and the ability to work and deliver under pressure to tight deadlines
- Numerate and analytical with the ability to produce reports and derive valuable insights and analysis. Sound excel skills
- Upskilling and transmitting digital knowledge and mindset to broader marketing teams
- Building a strong social always on customer lifecycle campaign
- Demonstrated success in developing and executing Direct Marketing
4
Responsibilities For Digital & CRM Manager Resume
- Experience in implementing, managing and delivering end to end system developments and change
- Experience working with Content Management Systems, Web Tracking Toosl and an understanding of trends and technologies within E-commerce
- Strong understanding of data segmentation and targeted messaging
- Experience leading and inspiring a team
- Experience from working and achieving results in a complex matrix organization with cross functional teams
- Excellent understanding of and ability to work with sales support systems and sales reporting, ideally in SAP R3 and SAP BW
- Develop a customer feedback program, track results and provide insight to marketing, merchandising and customer experience departments
- Deep, hands on experience of working with at least one Campaign Management tool, such as Salesforce Marketing Cloud, Adobe Campaign, Oracle etc
- Experience in using salesforce marketing cloud, exact target or any other ESP
5
Responsibilities For Salesforce CRM Manager Resume
- Experience implementing CRM initiatives (brand or agency-side) from end-to-end (strategy to day-to-day execution, analysis/reporting)
- Experience directly leading high-performing teams
- Experience leading teams and driving business results in a digital environment
- Experience managing eMail Service Provider platforms, like Act-On, ParDot, Constant Contact, Marketing Cloud (ExactTarget)
- A solid understanding of digital channels (SEO, SEM, Online display advertising, Email, Website, Mobile applications, Social media and Digital POS)
6
Responsibilities For Regional CRM Manager Resume
- CRM experience in a consumer-facing, fast-paced ecommerce company
- Previous experience in a similar role or a Digital marketing background
- Previous experience with CRM systems, Salesforce Marketing Cloud is highly desirable
- Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the Company and its products
- Compile, analyze and summarize customer match back reports to determine marketing campaign(s) effectiveness and profitability
- Highly analytical with a proven track record of making data-driven decisions
7
Responsibilities For Global Novo CRM Manager Resume
- Experience from working in or for the FMCG industry is an advantage
- Proven track record in managing projects, ideally with international scope
- Has experience managing a small
- Experience in Salesforce CRM (Marketing Cloud, Sales Cloud and Service Cloud) on both back- and front end level
- Determine testing strategies for all aspects of CRM to ensure the most effective approach
- Good working knowledge of the Sales, Bid & Tender process
8
Responsibilities For Global CRM Manager Resume
- Experience managing a multi-faceted email program
- Experience working with one of the big ESPs and other email vendor
- Experience of using Swrve or other mobile communication platforms desirable
- Experience of working with colleagues globally across multiple locations. -desirable
- Salesforce CRM experience. Client data and running reports
- Knowledge of leading project management methodologies (e.g. Agile, Waterfall) Some experience within financial services industry
- Experience contributing requirements for the implementation of a CRM solution
- Experience working with external agencies in the development of customer communications
- CRM experience delivering multi-channel CRM communications in an e-commerce environment
9
Responsibilities For Email / CRM Manager Resume
- Experience working in a team – orientated, collaborative environment
- Knowledge & experience of database management, customer segmentation & data cleansing
- Working experience in digital and/or CRM, preferably from beauty or retail industries
- Excellent understanding of data integration tools (ETL)
- Direct experience in all aspects of managing CRM applications
- Marketing experience (2 of which in dedicated CRM role)
- Confident and able to multi-task and manage expectations in a fast-paced environment with competing priorities
- Strong understanding of the customer lifecycle
- Experience in CRM-related admin tasks (data management, training, and support)
10
Responsibilities For Interim CRM Manager Resume
- Experience in CRM programming and technical support
- Marketing experience (4+ of which in dedicated CRM role)
- Experience working in a digital, mobile, or subscription based environment
- CRM marketing experience
- Experience launching new and innovative digital products & services
- Experience in CRM and marketing communications
- Strong analytical capability and understanding of how to transform analysis into actionable measures
- Work experience in digital marketing, data intelligence or ecommerce
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