Digital Data Analyst Resume Sample
Nelda Schamberger
658 Zoie Plaza,
Detroit,
MI
+1 (555) 175 7537
Work Experience
Senior Digital Data Analyst
03/2018
-
PRESENT
Los Angeles, CA
- Strong problem solving and critical thinking skills with a deep interest and aptitude in data, metrics and analysis
- Team player with a 'can-do' attitude and a personable approach
- 'Lean forward' bias to find opportunities and drive results
- Partner with the A/B Testing Chapter to propose testing hypotheses and provide analytical support
- Drive core insights from available data to suggest, multivariate or A/B/n tests that drive improvements in site execution and experience
- Within the development squad, facilitate technical implementations and assure data collection quality (testing) on a project by project basis
- Partner with other business and functional units to ensure that best practices in metric collection and decision making are being exposed to senior management and core website decision makers
- Perform strategic analysis using all available sources of information (product activity data, sell thru, internal player data, player insights, research data, industry sources), to support the decision-making process and direction of the digital business
Digital Data Analyst
08/2015
-
09/2017
Los Angeles, CA
- Develop standard reporting and performance monitoring to multiple games using data drawn from diverse sources
- Take the lead in finding new opportunities to explore data to improve the player journey, drive incremental revenue and/or reduce costs
- Work with key stakeholders to evaluate ROI for new content or programs
- Monitor digital game market and industry to best understand player needs
- Partner with BI and reporting teams to develop requirements for dashboards and reports for the team as well as reports for leadership
- Manage regular product and program forecasts with key stakeholders
- Work with sales, ops, and business partners to develop and analyze experiments to increase acquisition, engagement, and monetization in the digital distribution channels
Digital Ag Solutions Tech Data Analyst
08/2008
-
02/2015
Chicago, IL
- Influence digital strategies through fact-based data-driven insights and analysis; be a key agent to develop new insights and analyses that help us continue to delight our players
- Experience performing data analysis (conversion funnel, user behavior analysis), preferably for a game company
- Strong analytical skills and facility with Excel (macros, pivot tables, lookups, formulas, formatting, charts/graphs)
- Familiarity with a statistical analysis, regression, and predictive modeling
- Strong understanding of ecommerce and/or online consumer services
- Experience in BI tools using Cognos, Crystal, MS Reporting Services, Tableau, Microstrategy, Actuate, Business Objects or other reporting tool
- B.A. or B.S. in Business, Finance, Mathematics, Statistics, and/or Economics
- Develop and maintain analysis, insights and reporting across ESPN’s digital media platforms, with keen focus on mobile products
Education
Eastern University
2003 - 2008
Bachelor's Degree in Business
Professional Skills
- Excellent time management skills, strong organizational skills and detail orientation required
- Excellent interpersonal, written and communication skills – experience of using Powerpoint and presenting findings
- Strong analytical skills and highly numerate, particularly experienced in multi-variate analysis techniques
- Strong skills utilizing/writing SQL, Relational Database structures, development languages like Java, SAS..
- Strong problem solving skills with the ability to determine business partner needs and create purpose built solutions
- Strong analytical, project management, and self-management skills
- Excellent attention to detail, superior communication, customer service, follow-up and project management skills
How to write Digital Data Analyst Resume
Digital Data Analyst role is responsible for database, modeling, languages, excel, design, mainframe, java, architecture, analysis, reporting.
To write great resume for digital data analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Digital Data Analyst Resume
The section contact information is important in your digital data analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Digital Data Analyst Resume
The section work experience is an essential part of your digital data analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital data analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital data analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Digital Data Analyst resume experience can include:
- Prior experience tagging and reporting using Google Analytics/Google Tag Manager or a comparable digital analytics suite
- Demonstrated experience working with and guiding management
- Relevant experience analyzing online and mobile customer experiences
- Proven experience of digital marketing in a fast paced role
- Demonstrated strong level knowledge with retirement planning/systems, financial markets, financial terms
- Marketing and Consumer Engagement: Drive our best in class Digital Experiences!
Education on a Digital Data Analyst Resume
Make sure to make education a priority on your digital data analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital data analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Digital Data Analyst Resume
When listing skills on your digital data analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical digital data analyst skills:
- Web Analytics Sr. Analysts have very strong communication, problem solving, data analysis, and critical thinking skills
- Good, confident presentational skills
- Qualifications / Competencies / Skills / Experience
- High proficiency in Excel with good modelling skills and correlation analysis
- Excellent communication skills, being able to translate complex concepts into clear insights and persuasive, actionable recommendations in lay terms
- Visualisation and dashboarding skills, in particular experienced with Tableau Desktop / Public
List of Typical Experience For a Digital Data Analyst Resume
1
Experience For Data Analyst, Digital Programming Resume
- We’re looking for someone who is comfortable working in a fast-paced environment and can adapt to shifting conditions, priorities, or deadlines, is meticulous and detail oriented, and is a self-starter
- Strong data analysis skills to provide data insights, behavioral analysis
- Communication skills (verbal & written) - High
- Experience in working with data from various media channels including digital, search engine marketing, social, and traditional
- Demonstrates understanding of digital tracking and tagging QA
- Experience in conducting a business analysis to collect requirements from non-technical stakeholders, while managing their expectations at the same time
- They have experience managing projects and working with customers
- Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, R, SPSS, SAS etc)
2
Experience For Senior Digital Data Analyst Resume
- Experience working with at least one of the major databases platforms (SQLServer, Oracle, DB2, MySQL, Sybase, or Postgres)
- Experience working with at least one of the major databases platforms (SQL Server, Oracle, DB2, MySQL, Sybase, or Postgres)
- Media or Publishing industry experience desired
- Comfortable and effective working in a dynamic and past-paced environment, with the ability to be flexible
- Experience with database structures and data mining techniques
- Help Associate Director evolve and improve our robust CRM program by enhancing the consumer experience and driving engagement
- Conduct ad hoc analysis to improve consumer experience, test creative or contact plan
- Data Management and operations: Build your MarTech & infrastructure experience!
- Utilize data from across the enterprise, as is feasible to provide a unified view of the customer experience
3
Experience For Digital Ag Solutions Tech Data Analyst Resume
- Generate content, new ideas and campaigns, and measure effectiveness
- Some experience with web development: HTML5; CSS; JavaScript
- Work experience as a data analyst or in related field
- Experience writing formal deliverables conducting independent research on time-sensitive tasks and providing high-level briefings to a senior-level audience
- Utilising Google Analytics, Salesforce, Decibel Insights, Tableau, etc to analyse and identify opportunities
- Running data feeds in and out of digital toolsets to ensure data is available for business use
- Ensuring consistency and quality of data
- Maintaining digital analytics system setup and user management
- Prototyping & development of new reports/tools based on newly analyzed needs
4
Experience For Freelance Senior Digital Data Analyst Resume
- Reporting on digital performance across all channels including key business indicators and acquisition cost targets
- Collecting data from digital assets
- Analysing digital data to provide actionable insights
- Supporting the business user community to open up access to digital data
- In an analyst or data science type role, working with large data sets within varying industries
5
Experience For Digital / Data Analyst Resume
- Advanced understanding of SQL and database querying
- Support the customer and strategic analytics organization by managing internal reporting requests workflows
- Manage reporting requests in the reporting management system
- Consult with stakeholders for metrics/reporting requirements to identify the reporting solution for the data requirements
- The Web Analytics Senior Analyst is responsible for independently producing reports and providing trend analysis on the usage of kp.org features
- Assists with building an analytics strategy for digital marketing goals and objectives
- Daily & Monthly Reporting of key activities and exceptions
6
Experience For Digital Analytics / Data Analyst Resume
- Configure and write a basic database queries as per defined reporting requirements
- Advanced user of Excel (including pivot tables and macros)
- Digital analytics for digital marketing
- Familiarity with web analytics, social media listening tools, keyword taxonomies and SEO concepts
- Love for data analysis
7
Experience For Digital Data Analyst, Global Emerging Markets Resume
- Motivated to dream up new technology tools to improve data insights
- Measure the potential impact of individual application enhancements as well as larger development projects
- Create and maintain dashboards and scorecards
- Coordinate and collaborate with technology team to ensure metrics and standards are developed, implemented, captured, and appropriately tested/QA’ed for digital programs
- Strong analytical skills; ability to manage, manipulate and analyze raw data, draw conclusions, and develop actionable recommendations using technology as well as statistical and econometric modeling techniques
8
Experience For Data Analyst, Digital Insights Resume
- Fluency in SAS, SPSS, R, Python or any other advanced analytics software packages
- Measures the success of media campaigns, comparing a performance to the client’s objectives and constantly seeking ways to improve the accuracy or timeliness of this measurement
- Experience in communicating technical terms to non-technical people, and helping them understand why change is required to achieve a specific goal or to complete a project
- SQL, SAS, and other database tools experience desired
- Query relational databases such as MySQL or SQL Server
- Detail Orientation and Self-starter
- Analysis and insights: Flex those analytics chops!
- Partner with the integrated marketing team & partner agencies to deliver insightful brand campaign ecosystem reports and consolidate different sources into one analysis
- Oversee consumer data modeling and scoring with partner agencies
9
Experience For Lead Analyst, Digital Data Stewardship Resume
- Develop thorough understanding of Sky’s digital suite of Ad Products, Ad Revenue streams and relevant advertising revenue metrics
- Assess the impact on inventory of changes the advertising products and implications on pricing and/or operations
- Deliver insight for ad hoc requests by senior management when planning the future road map of advertising products or changes in the industry
- Define and apply the right business rules and data management principles for all consumer facing applications or personalized communications
- Ensure proper tagging structure is followed in all digital channels
- Optimize our consumer acquisition strategy by reviewing performance of all sources in terms of volume and quality
- Work closely with the Sales team on price modelling to optimise yield across ‘buckets’ of ad inventory
10
Experience For Senior Analyst, Digital Data Innovation Resume
- Partner with Associate Director and website manager to understand our CRM & owned channel performance
- Partner with vendors like Google to pilot new measurement tools understand the value of different touch points
- Conduct regular sales lift studies in different channels
- Lead a highly visible global initiative to define, implement and manage "one single view" of consumers through a new generation of data technology
- Ensure consistent approach to consumer data is applied in all touchpoints, website, CRM, DMP
- Connect our data sources with 3rd party sources to enrich the consumer view
- Partner with brand team to optimize and evolve their campaigns
- Create, enhance and develop the models to support long/medium term forecasts of inventory across the advertising products to support financial and revenue planning
List of Typical Skills For a Digital Data Analyst Resume
1
Skills For Data Analyst, Digital Programming Resume
- Demonstrated strong data analysis tool set experience and application
- Brilliant interpersonal and verbal communication skills
- Have a strong, validated analytical ability
- Strong knowledge of, and experience with Business Objects, SQL databases and SAP/BW and QAD ERP systems
- Effectively manage matrixed stakeholders
- Understanding of Web site information architecture and design and how they impact the user experience
- Marketing experience for consumer market
- Experience querying, extracting and analyzing large data sets
- Experience of setting KPIs and creating measurement frameworks
2
Skills For Senior Digital Data Analyst Resume
- Knowledge of digital marketing; SEO, paid marketing channels, and user experience optimization
- Experienced with quantitative digital media reporting or modelling
- Experience with or knowledge of any or all of the following: Salesforce.com, Adobe Analytics, Hearsay Social, ExactTarget
- Data modeling experience (SAS, Alpine, R, SPSS)
- Experienced at working in the analytics space
- At least two years of experience exploiting digital data
- Experience using any Web-based analytics tools such as Adobe Analytics (Site Catalyst or Omniture) (preferable), Webtrends, or Google Analytics
- Strong understanding of web based application design and optimization
- Experience with Agile methodology and supporting process like Jira
3
Skills For Digital Ag Solutions Tech Data Analyst Resume
- Experience in the digital / TV advertising industry
- Previous experience using web analytics tools (Google Analytics, etc.) as well as MS Access and MS Excel
- Experience working directly with both Business and Technical stakeholders
- Data visualization experience (Tableau, QlikView etc.)
- Amazon Redshift or similar experience advantages
- Possess excellent knowledge of Excel
4
Skills For Freelance Senior Digital Data Analyst Resume
- Have experience of JavaScript, SQL, Python, or other data languages (desirable)
- Have experience of Adobe Analytics or Google Analytics (desirable)
- Understands how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners
- Segments traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc
- Review and prioritize customer feedback
5
Skills For Digital / Data Analyst Resume
- Media agency experience or digital data exposure in agency / client side
- Experience with various digital communication channels such video, display, search, native, social, CRM
- Prior exposure to consumer data management
- Digital data & campaign analysis experience
- Strong foundational knowledge of web analytics platform suites such as Google Analytics
6
Skills For Digital Analytics / Data Analyst Resume
- R or Python experience an advantage
- Tableau and / or Alteryx experience and advantage
- Experience in BI tools (ideally Power BI)
- Profiling new data sources, working with business team to understand ‘mapping’ needs and defining business mapping logic
- Working with and understanding of data management, visualisation, and dashboarding solutions
7
Skills For Digital Data Analyst, Global Emerging Markets Resume
- Delivering monthly / quarterly reporting for teams and campaigns across the business
- Supporting the wider digital team with analytics and insights projects
- Understanding of tag management and its functions
- Plays a key role in providing marketing analytics for websites, email campaigns and other customer facing digital platforms
- Possessed of a passion and a curiosity for numbers, online businesses, emerging platforms and ongoing developments in the world of analytics
8
Skills For Data Analyst, Digital Insights Resume
- Create tracking specifications for marketing campaigns
- Conduct tagging and testing of websites and mobile apps
- Manages tagging including overall strategy, implementation, and best practices across web and mobile applications
- An independent, self-starter, who’s able to assume ownership of projects while partnering and working directly with stakeholders
- Equally happy working alone and working in a team
- An aptitude for dashboard creation, and pulling data from different data sources
- Familiarity with bulk data and bulk data reporting
- Collaborate with analytics research team to provide support for that team’s mission in supporting enterprise-level data across the public media system
9
Skills For Lead Analyst, Digital Data Stewardship Resume
- Identify and present opportunities to optimize website performance using a variety of web analytic tools
- Setup of marketing dashboards and reports to assist analysis
- Analyse how campaigns are performing and how to improve them
- Analyses data to create meaningful reports containing actionable insights on consumer behavior
- Automates recurring dashboards and reports
- Support team in developing quarterly client reports and presentations
10
Skills For Senior Analyst, Digital Data Innovation Resume
- Team player with a positive, professional and accommodating attitude
- Medium – advanced user of Microsoft Excel (understanding of VBA & macros)
- Education: BS/BA and MBA/MS with a focus on Math, Economics, Statistics, Operations Research or related engineering/quantitative discipline
- Knowledge of modelling tools
- Knowledge of video ad products, ad servers and understanding of linear video process and compliance
- Familiarity with technical targeting
- Influence others to support achieving goals
- Ad serving (Has trafficked campaign in DCM)
- Expertise in application of analytics for measuring digital performance
List of Typical Responsibilities For a Digital Data Analyst Resume
1
Responsibilities For Data Analyst, Digital Programming Resume
- Consulting skills - Medium
- Activating opportunities using digital technologies to deliver business growth with data
- Working with tag management (Adobe DTM) to deploy tagging to websites
- Crafting and developing the capability of mobile & voice app data collection
- Implementing the tagging framework for Adobe Analytics
2
Responsibilities For Senior Digital Data Analyst Resume
- Monitoring existing data collection, identify and fix any issues
- Working with cross-function teams to investigate data anomalies and provide solutions
- Lead analysis on key internal projects driving and recommending digital change to align with wider business projects
- Lead the development, improvement, automation, and/or conversion of existing reporting/dashboard routines
- Curiosity and a passion for using data in business decision-making
- Google Tag Manager management and tagging optimisation
3
Responsibilities For Digital Ag Solutions Tech Data Analyst Resume
- Competitor analysis including identification of key activity, trends, and risks
- QA and advise on analytics data collection tagging in internal development environments as needed
- Analyze Japan Market by using any means
- Collaborate with business and technology teams to ensure analytics tracking is accurate across various platforms
- Build and execute analytics QA testing plans
- Perform ongoing data quality assurance
- Measurement & Reporting
- Work closely with the sales teams to advise on available inventory for them to be able to sell as well as contented audiences
4
Responsibilities For Freelance Senior Digital Data Analyst Resume
- Monitor trends across video ad product bookings and keep check on fill rates of various inventory buckets and make recommendations to increase yield and optimization
- Monitor booked demand in to inventory requirements for all inventory sources. Identify surpluses/deficits and corresponding opportunities/challenges to flag action items
- Support the team in creating Digital Data models for various Wealth Management teams including (but not limited to) the following types of data: Online, Mobile, Clickstream, Social, Phone, Text, CRM, Email
- Build data flows and models to pair Digital data with internal data for studies and reporting
- Generate reports utilizing Digital Data to be sent to various stakeholders throughout the organization
- Create Clickstream reports for various pages and initiatives across all Digital properties
- Establish strong working relationships with team members across business units and Wealth Management functions to support alignment of Wealth Management Digital Initiatives
- Quantitative analysis of data from multiple digital media sources, in particular DCM and Google Analytics, to inform and optimise digital media strategy and campaign performance
- Development of new approaches for improving data quality and supporting digital media measurement
5
Responsibilities For Digital / Data Analyst Resume
- Interpretation, visualisation and presentation of analyses and reports using tools such PowerPoint and Tableau to provide clear and actionable insights
- Close collaboration with blue-chip clients and internal teams, both in the regional hub and in local EMEA markets
- Support the wider team with ad-hoc data related projects, requests and pitches
- Working with various web analytics tools (Google Analytics / Adobe Analytics / VWO / Decibel Insight, etc) to understand consumer behaviour and site performance
- Recommend site optimisation opportunities through insights made from web analytics tools
6
Responsibilities For Digital Analytics / Data Analyst Resume
- Evaluation and recommendation of new analytics and tools
- Work with various stakeholder to provide ad hoc analysis and insight into traffic, conversion and user behaviour
- Attention to Detail: Data is precise. Digital Data Analysts have to make sure they are vigilant in their analysis to come to correct conclusions
- Work with senior analysts to understand defects in collection across multiple data sources
- Access data in accordance with governance standards
- Communicate data collection issues and report availability issues to team members, leadership and business partners
- Scope and lead digital analysis projects to measure site/content performance and acquisition campaigns; identifying areas of opportunity and provide actionable insight to guide marketing decisions
- Identify gaps in digital data capture activates and drive continuous improvements in data storage and access
7
Responsibilities For Digital Data Analyst, Global Emerging Markets Resume
- Analyze & inform optimization of usage, reach, sentiment, engagement, & share of voice in traditional & social media channels
- Serve as the subject matter expert on web analytics and stay abreast of industry best practices and methodologies
- Apply advanced statistical techniques to digital measurement, when appropriate
- Analyze our customer and our sales/profit data
- Support Business Development sales reps for various data and graphics (to be used for customer)
- Find new package gas opportunity
8
Responsibilities For Data Analyst, Digital Insights Resume
- Analyze data and make appropriate conclusions and prepare results into a meaningful format
- Enhance reports to advanced analytics like segmentation, analytics & optimization as well as data visualization
- Act as a liaison with IT on new data sources, designing, implementing and testing complex reporting requirements, and utilizing established system standards and procedures
- Experience with digital analytics or web analytics
- Become well versed in a variety of analytics tools and evangelize digital analytics to promote self-service, efficiency, and best practices within the company
- Proficiency with Google Analytics or Omniture
- The Senior Analyst also supports other qualitative data collection activities such as online surveys and focus groups
- Implement and customize web analytics and website optimization tools based on business needs, specifically Google Analytics 360
9
Responsibilities For Lead Analyst, Digital Data Stewardship Resume
- Experience in using the Microsoft Office suite; advanced Excel skills including extensive experience with Pivot Tables, IF statements, Vlookups and nested text parsing
- Advanced written and spoken communications in English
- Work collaboratively across multiple business units, teams, and job functions
- Familiar with DCM and / or Google Analytics
- Proficient in one or more of these statistical/econometrics tools: R, Eviews, Megastar, SAS, SPSS, Stata, GAMS
- Passionate about digital media
- Manage stakeholder expectations and consistently meet deadlines
- Salary between £21,000 - £38,000
10
Responsibilities For Senior Analyst, Digital Data Innovation Resume
- Maintain continuity of projects despite organizational uncertainty
- Knowledge of and ability to use SQL to pull and manipulate data are highly desirable requirements for success on the job
- Collaborate with IC partners to develop all-source collection strategy and assessments and posture statements
- Provide expertise on current and future collection capabilities
- Work independently on assigned topics, develop appropriate project timelines, lead well-organized meetings and briefings, and possess creative problem solving skills
- Experience within the intelligence community providing to include file management, knowledge management and continuity, archival processing, and written/electronic content creation preparation
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