Digital Executive Resume Sample
Helen Johnston
277 Julia Brook,
New York,
NY
+1 (555) 859 7554
Work Experience
Digital Executive
01/2017
-
PRESENT
Phoenix, AZ
- Builds and sustains Enterprise and CoSA relationships, acting as the single Digital point of contact for all CoSA internal partners/customers, including the CoSA Client Manager and CoSA Product Management
- Collaborate with Enterprise and line of business partners to help define and drive digital channels vision and strategy, delivering usage and other relevant data points
- Monitors and delivers agreed upon digital marketing acquisition and servicing goals for CoSA products, services and transactions across all digital platforms
- Manages prioritization and trade-offs among member experience, performance and operational support requirements
- Recruits and develops top-tier digital product management talent to continually maintain and transform CoSA’s online retail presence
- Leads and develops professional level employees through multiple levels of management direct reports
- Proven track record in content delivery for the digital and/or social media environmen
Digital Optimisation Executive
09/2010
-
09/2016
Philadelphia, PA
- Excellent writing skills: catchy headlines, effective call-to-action, captions, etc
- Solid experience with image editing and optimization, usability and accessibility standards
- Able to understand TV and digital media platforms (web, social media, mobile apps, video-on-demand, connected TVs, etc.)
- Solid understanding of rights & clearance issues in online and broadcast environments
- Experience in using social media for content promotion
- Work under pressure in a fast moving matrix environment and to deliver multiple projects to budget and deadline
- Understanding of commercial and editorial requirements
- Experience of using commercial advertising server systems such as DFP/AppNexus or an email service provider such as Silverpop/ Mailchimp
- An analytical and problem-solving approach
Digital Systems Executive
12/2004
-
06/2010
Chicago, IL
- Pro-active, motivated and flexible with a can do attitude
- Possess sound judgement and able to use own initiative
- Experience of using a DMP desirable
- Experience of using commercial advertising server systems such as DFP/AppNexus or an email service provider such as Silverpop/Mailchimp
- Aptitude for creative, ‘out-of-the box’, original thinking, for innovative campaign, activation and initiative ideas
- Hands on experience building adverts on Facebook and understanding of the various advertising formats available in other channels
- Enthusiasm for social media advertising and how it can support the different objectives within the company
- Experience utilising third-party paid social media marketing technologies
Education
University of Pittsburgh at Bradford
2000 - 2004
Bachelor's Degree in Public Relations
Professional Skills
- Logical thinker/excellent problem solving skills
- Results driven with strong follow up skills
- Strong communication skills and able to work well with the team
- Strong organisation and project management skills with a keen eye for detail and trends
- Strong client management and negotiation skills
- Using complex negotiation skills to resolve conflict between stakes holders
- Professional, approachable style with dynamic interpersonal skills
How to write Digital Executive Resume
Digital Executive role is responsible for messaging, negotiation, reporting, marketing, development, pipeline, finance, retail, training, integration.
To write great resume for digital executive job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Digital Executive Resume
The section contact information is important in your digital executive resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Digital Executive Resume
The section work experience is an essential part of your digital executive resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital executive responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital executive position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Digital Executive resume experience can include:
- Excellent numerical skills with experience of reporting on, understanding and analysing marketing performance
- Pleasant, proactive and creative with strong coordination and interpersonal skills
- Proven experience of implementing Display Media campaigns in Doubleclick Bid Manager or Facebook or similar ad buying platforms/ performance marketing
- Proven experience of using 3rd Party data modelling in open RTB
- Or more experience working on an ecommerce team in a fast-paced environment with experience CRO/merchandising tactics and applications
- Hands on experience of managing DSP’s and RTB and working with digital tracking and measurement tools
Education on a Digital Executive Resume
Make sure to make education a priority on your digital executive resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital executive experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Digital Executive Resume
When listing skills on your digital executive resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical digital executive skills:
- A good team player with excellent interpersonal and communications skills
- Strong presentation skills and the ability to present solutions to both technical and executive audiences
- Demonstrates solid judgment in acting as the gatekeeper around a Senior Vice President’s priorities and appointments
- A sense of the market in which we operate; a good holistic understanding of the Digital landscape and wider finance environment
- Client relationships established, as appropriate to execute campaigns effectively and in a timely manner
- Becoming an Adobe Marketing Cloud super user – We use Adobe Experience Manager, Adobe Target, Adobe Campaign and Adobe Analytics
List of Typical Experience For a Digital Executive Resume
1
Experience For Digital Optimisation Executive Resume
- Hands on experience of managing display campaigns and deploying audiences to an ad buying platform (DSP)
- Role is largely autonomous in prioritising workload, with weekly meetings with the Account Manager
- Create NPD content globally and support BAU amends delivery to deliver a first class experience to Dyson owners and Dyson Customer Service Teams
- Thoroughness – strong attention to detail
- Solid competency level in MS Office with specific strengths in Excel and PowerPoint
- Strong technical knowledge of digital media and technology
2
Experience For Digital Display Executive Resume
- Strong technical knowledge of digital media and ad-technology
- Understanding of SEO and paid digital marketing principles
- A ‘test and learn’ mentality with a track record of optimising campaigns and making decisions based on data to refine programs and inform investment
- Strategically manage and plan a Senior Vice President and Vice President’s day to day activities, meetings, guests, calendaring, emails, phone calls, commitments, appointments etc., to facilitate the most efficient use of the leader’s time
- Strong writing and story-telling skills. Able to tell stories through PowerPoint and other media
- Experience in online marketing, digital media planning and e-commerce is strongly desired
- Develop an understanding of Channel 4 cross media including TV, Sponsorship, product placement, competitions and innovation within the ad linear ad break
- Maintain all of the leader’s records and files including the contact/address book in an organized and efficient way
- Serve as ambassador of the Office of the EVP, handling incoming calls, visitors and all situations with discretion, diplomacy, enthusiasm and the urgency necessary
3
Experience For Digital Systems Executive Resume
- Assists in coordinating the agenda of senior management team meetings and communication across business units and NGS
- Helps execute full-team events
- To support the Account Manager with near term revenue generation, maximising revenue and ensuring contracted revenues are reached from the defined agency patch whilst managing all aspects of the relationships
- To establish, grow and maintain strong relationships with all key contacts within a defined agency patch, to ensure customer satisfaction and repeat business to maximise ongoing revenues
- Supporting the management of external agencies within the same group where necessary
- Present potential business opportunities to external agencies, ensuring allocated agencies are fully informed of all Channel 4 developments
- Involved in content generation in the form of integrated deals
- To spread digital knowledge and expertise throughout the wider agency team
- Good understanding of the commercial opportunities available in online including all emerging technologies such as VoD, Ad Funded Programming, Social Media, Banner Exchanges etc
4
Experience For Executive Director Digital Product Lead-digital Consumer Banking Resume
- Able to plan and prioritise work effectively to meet goals and deadlines
- Support development and execution of 1-2-1 communication plans to support all drive brand and RRP strategies and initiatives
- Have an in-depth understanding of the performance of the platform and KPIs across individual markets, browsers, devices etc. through the use of our analytical tools and by working closely with the Insights team
- Increase conversion and AOV through the execution of onsite merchandising including: propositions, landing pages, messaging, product cross-sell and up-sell
- Able to work under pressure, drive results and evaluate success
- Make recommendations for the most appropriate attribution models, demonstrating the ability to proactively explain the role of digital as part of a broader campaign mix
- Be proactive in seeking industry updates to demonstrate knowledge of the Digital Marketplace
5
Experience For Executive Assistant to EVP of Digital Product Resume
- Work with the Digital Manager and Product team to develop compelling, on-brand web content and themes to enhance user experience and drive traffic across the various Emirates Holidays sites
- Support ongoing A/B testing experimentation across domains, with a view to enhancing the customer experience on an ongoing basis
- Monitor competitors, market activity and trends and conduct effective market analysis
- Experience of delivering email marketing campaigns
- Create, deploy and measure external email campaigns and ensure email marketing best practice is applied across the business
- Ensure consistency across all digital channels in terms of reflecting our brand values, message, tone of voice, brand guidelines and style
- Assist in day to day SEO optimisation across all sites, implementation & monitoring initiatives
- Maintain a current understanding of digital industry trends and explore potential channels as sources for future online communications
6
Experience For Executive Assistant, Rogers Digital Resume
- Measure and report on performance of digital marketing activities and campaigns
- Monitor online customer feedback and be the main point of contact for all internal website queries
- Analyse user statistics to identify on-site behaviour, referral sources, marketing opportunities and trends, propose action and project manage agreed e-commerce development work
- Regularly analyse and interrogate data and report trends to ensure the digital user experience is continually optimised
- Input into and implement social media strategy as well as drive social media engagement
- Contribute to relationship with external agencies and freelancers, including building relationships with online influencers (brand advocates) to improve rankings of key terms in Google search
7
Experience For Digital Campaign Executive Resume
- Using CRM platform and customer segments, maximise online marketing opportunities
- Identify digital marketing opportunities with the business, develop, implement and monitor digital marketing campaigns on time and to budget
- An understanding of Google Analytics (or another analytics package)
- An ability to create great content, including for social media
- Great knowledge of social media channels
- Have the right to live and work in the United Kingdom
- Track, measure and analyze early post launch campaign activities and resolve delivery and performance related set up and technical issues
8
Experience For Executive Digital Administrator Resume
- Communicate to your clients the best possible optimisation techniques to ensure their KPIs are met and exceeded
- Build app, web and resolve support content to extend the geographical reach of these solutions, ensuring all content is fully authorised by required Group and market stakeholders ahead of go live
- Build all NPD content for app, web and resolve where appropriate for launch, driving self service capability and reducing Contact Centre operational costs
- Liaise with various stakeholders throughout the design process and take a holistic view from inception, creation and through support post launch
- Multi-task and work independently as well as in teams
- Excellence in written and verbal communications
- Technical Capacity – knowledge of all Microsoft Office applications
- Experience with social platforms (FB, IG & Twitter), DSPs, website/mobile app analytics and tracking tools, as well as adserving platform (DCM, Sizmek, Atlas, etc)
- Functional knowledge of media research tools and platform proficiency (Nielsen, Telmar, Comscore, AQX, etc)
9
Experience For Digital Search Executive Resume
- Proven experience of implementing and running Display Media campaigns in Doubleclick Bid Manager and similar ad buying platforms/ performance marketing experience (ie. Appenexus and Amazon)
- Knowledge of use cases for applying digital technologies to better connect with a customer to provide better service, and uncover opportunities for new business at enterprise scale: tens of thousands of customers
- Is administratively efficient, meticulous and accurate and has good follow through
- Expertise in media, technology & research tools & platforms
- Able to pick up simple digital campaign optimization
- Able to independently develop media diary & copy instructions based on the media plans & proposals
10
Experience For Digital Mission Executive Resume
- Has an attitude to negotiate for better value
- Lead teams responsible for the strategic management of core digital platforms – web/.com, Mobile and Voiceline
- Lead the delivery of core digital services across digital channels: (1) Member Assistance (Search, Help, Virtual Agent, Chat, Screen Share, Video, (2) Member Communication – Alerting Strategy and Delivery, and (3) Digital Document Delivery
- Partner with key stakeholders and cross-functional team members to identify the highest value opportunities for digital to impact how USAA serves members, improves its differentiation and executes initiative aimed at personalizing channel experiences and driving engines of growth through digital capabilities
- Evangelize the digital platform vision and strategy throughout the organization and ensure methodical translation into bold but practical roadmaps, prioritized development projects, and product definitions clear enough for developers to build efficiently and effectively
- Develop and communicate USAA’s digital channel priorities to constituents including the Executive Council (EC), senior executives and employees. Oversee internal and external communications to support digital channel objectives. Oversee the development and implementation of internal programs to build employee awareness of digital agenda
- Participate in research and testing to determine USAA member needs and desires within digital channels. Participate in member-based research (e.g. focus groups, usefulness testing, a/b testing, observational research methodologies). Promote continued focus on evolving member needs and demand based enhancements
List of Typical Skills For a Digital Executive Resume
1
Skills For Digital Optimisation Executive Resume
- Or more experience working on an ecommerce team in a fast-paced environment with experience CRO/merchandising tactics and applications
- Supporting other team members in Digital Experience on campaigns and optimisation projects
- Excellent understanding of issues affecting Customer Service efficiency and delivery
- Hands on experience of managing marketing campaigns
- Experience of securing and implementing integrated campaigns
- Demonstrate a clear understanding of the planning process from initial strategy stage through to activation
2
Skills For Digital Display Executive Resume
- Experience in the digital marketing sector
- Proven track record of working under pressure and to tight deadlines
- Administrative experience with e-enabled sales and social selling tools an asset
- Work experience in a fast paced working environment
- Flexible, ability to prioritise and ability to deal with a busy team
- Building and maintaining relationships with markets and supporting agencies
- Rolling out the marketing initiatives through our tools (AEM,Swrve) in a timely manner ensuring all initiatives are delivered on time
3
Skills For Digital Systems Executive Resume
- Planning the onsite Merchandising and Targeting roadmap with the team
- Working collaboratively with new and existing stakeholders to deliver results
- Working with our offshore creative company to create assets for personalisation and targeted marketing for desktop, tablet, mobile and app
- Responding and tracking Jira tickets from our IT team which require content management
- Supporting marketing stakeholders on their website and app requirements
- Working closely with the ad operations team to ensure campaigns go live as planned, and tracking performance correctly
4
Skills For Executive Director Digital Product Lead-digital Consumer Banking Resume
- Understanding of HTML and its uses
- Managing content change requests from other areas of the business
- Develop testing strategy for the channel, ensuring ongoing site optimization T&L throughout the year
- Be the type of person that loves to analyse the numbers behind digital marketing, enjoying learning new things and constantly asks "Why?"
- To provide support to the integrated planning team, with the bulk of your time being spent working with the digital account managers across key J&J brands
5
Skills For Executive Assistant to EVP of Digital Product Resume
- Support the activation team with ideas and developing new touch-points to engagement and excite our customers – driving a new digital agenda
- Pro-activity in problem solving and interpreting data
- Worked as part of a team, managing and mentoring junior team members
- Provide insights by running full competitor analysis reports to aid the planning process
- Provide initial training to new joiners on digital offering proposition
6
Skills For Executive Assistant, Rogers Digital Resume
- A working knowledge of TV trading mechanics
- Management of the daily digital tactics according to plan (paid search, SEO, programmatic display, retargeting, paid social media)
- Produce digital rationale documents explaining choice of media selection, phasing, and device
- Manage multiple projects with changing timelines
- Liaise with brand and channel teams for inputs to the program, including targets and sales results
- Support the Trade Programs Manager in other aspects of activation relating to brand and trade activation
- Drive the acquisition of new cards against challenging targets
7
Skills For Digital Campaign Executive Resume
- Day to day management and growth of the MGM programme, working across the UK business and with Central teams
- Collaborate with line of business and IT partners to help define and drive systems requirements, delivering usage and other relevant data points
- Work directly with with Ad Ops, Fed Gov and wider Mediabrands business on all elements relating to campaign set up
- Generate and deliver performance reports using internal tools, Datorama and Excel
- Brand equity knowledge. Understanding of brand’s consumer profiles
- Report monthly to the Account Manager on actual bookings, and hold quarterly reviews along with how best to progress in the coming quarter
- Manage content on the Ryanair platform across web and app covering 17 languages, 10 currencies and 34 markets
- Proactively source and suggest digital planning opportunities for clients
8
Skills For Executive Digital Administrator Resume
- To apply a basic level of digital strategy in all planning solutions, with guidance from senior team members
- Attend briefing meetings with client’s & the client service colleagues
- Support the head of digital in managing across portfolio governance such as investment with key partners and brand safety flags
- Provide regular reporting on campaign performance to the team and clients
- Subsidised café and restaurants
- Manage multiple activities across multiple stakeholders
- Be a creative thinker and innovator
- Work with individuals at all levels within GTB and Ford
- Aptitude for new software packages
9
Skills For Digital Search Executive Resume
- Drive the digital agenda with our key customers to communicate drive brand growth
- Liaise with other internal stakeholders from Nation Field and Legal and corporate affairs to develop and co-ordinate the content and key messages for trade engagement campaigns
- Manage the calendar of content / media for BATAs communication to customers
- Drive positive downstream behavior for new Cardmembers (activation, billed business)
- Opportunity to own, lead and manage delivery of big enhancements to the digital experience and play a pivotal role in shaping the strategy for MGM over the course of the next few years
- Train management committee, marketing teams on digital strategy
- Manage delivery and updates of product web pages and e-application forms
- Analysis of test results and acquisition performance. Preparation of reports to key stakeholders
10
Skills For Digital Mission Executive Resume
- Define KPI’s and track results to measure business efficiency of digital actions
- Define human resources needs and relevant structures
- Lead and develop the local digital community
- Maintaining scorecard KPIs to ensure that all display media is always on and optimized to generate maximum scale and efficiency and communicate results to key stakeholders
- Supporting the development and roll out of an audience driven programmatic display roadmap, working with multiple international markets and our media agencies to drive the maximum return from the channel
- Partnering with key stakeholders and internal reporting and analytics teams to understand and analyze enterprise digital acquisition performance
- Testing new solutions to identify the optimum ad buying tech stack for the enterprise
List of Typical Responsibilities For a Digital Executive Resume
1
Responsibilities For Digital Optimisation Executive Resume
- Drive and influence external networks for digital innovation to be brought into USAA, identifying emerging technologies and influencing execution of these technologies. Challenge and influence innovation across USAA
- Builds and manages a high performing team of analytical and business professionals through recruiting, training, coaching, performance management, and related managerial activities
- Demonstrate an in-depth knowledge of programmatic ecosystem and landscape
- Advanced level of understanding of project management and/or agile, industry practices and emerging trends
- Knowledge of MS Office Suite, particularly Microsoft Excel
2
Responsibilities For Digital Display Executive Resume
- Knowledge of industry tools such as CCS, Hitwise, Comscore, iAnalyse and DCM
- Extensive media knowledge and background & a passion about media/technology
- Proactively driven own development
- Expertise of online consumer behaviours
- Mastery of the competition, market trends in beauty business
3
Responsibilities For Digital Systems Executive Resume
- Background in Financial Services and Consumer Technology
- Significant business and/or financial acumen and bottom-line orientation
- Identify intelligence, strategy and risk gaps
- Connect business deliverables with enterprise objectives and strategy
- Facilitate, influence, collaborate and establish accountability through all levels of the organization
4
Responsibilities For Executive Director Digital Product Lead-digital Consumer Banking Resume
- Actively participate as a thought leader in enterprise wide strategies initiatives and collaboration groups
- Partner with line of business, Enterprise Architecture and Design to ensure compelling product strategies and roadmaps are turned into concrete releases, delivered as scoped, on time and within budget
- Experience in wealth management, asset management, brokerage, retirement or financial planning businesses with a focus in distribution and channel management
- Motivates, inspires and coaches subordinates
- Job Description/Personal Spec
- Proactivity and flexibility
5
Responsibilities For Executive Assistant to EVP of Digital Product Resume
- Flight tickets discount
- Post campaign analysis
- Lift share scheme
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