Digital Media Planner Resume Sample
Josefa Bashirian
3918 Jast Alley,
Philadelphia,
PA
+1 (555) 693 3468
Work Experience
Senior Digital Media Planner
11/2015
-
PRESENT
Chicago, IL
- Contribute to team’s productivity by managing personal work flow to achieve on time delivery of projects and reports, updating internal status documents such as media plans and budgets
- Manage creative process with key stakeholders. Operate as liaison with client’s creative resources and other vendors
- Contribute to team’s productivity by managing personal work flow, proactively spearheading efforts to maximize efficiencies and meet timelines
- Interact daily and maintain rapport with digital media Publishers (Yahoo!, AOL, MSN, Google, etc.)
- Responsible for all of Capitol Music Group’s digital media buys across various DSPs, native, and programmatic platforms
- Handle the buying of all day-to-day deliverables and maintenance of media campaigns
- Assist in the development of media program strategies, analysis, and reporting
- Aid in educating the digital & marketing teams on best-practices and data driven techniques
Digital Media Planner
05/2011
-
08/2015
Dallas, TX
- Recommend the most appropriate types of media to use, budgets, as well as the most effective time spans and locations
- Proofread advertisement content before release
- Evaluate the effectiveness of campaigns in order to inform future campaigns
- Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Adwords, and other DSPs
- Navigate, explore, and execute programmatic and native campaigns
- Responsible for all of Def Jam Recordings digital media buys across various DSPs, native, and programmatic platforms
- Undertake research and analyse data using internal data sets
- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations
- Adapt effective media plans based on digital budgets
Assistant Digital Media Planner
01/2004
-
12/2010
Detroit, MI
- Work with the marketing team to understand campaign goals and audience
- Liaise with creative team to develop media strategies and campaigns
- Make decisions on the best form(s) of media for specific campaigns
- Undertake research and analyze data using internal data sets
- Educate and share learnings with marketing teams
- Identify target audiences and analyze their characteristics, behaviors, and media habits
- Present proposals and schedules to internal stakeholders
Education
Franciscan University of Steubenville
1998 - 2003
Bachelor's Degree in Marketing
Professional Skills
- Strong organizational and analytical skills, as well as effective interpersonal, written and verbal communication skills
- Strong analytical skills with proven ability to demonstrate data interpretation that maps back to business objectives
- Experience with DMP platforms, 3rd party data providers, and Exceptional analytical and copywriting skills and strong knowledge of math and statistics
- Advanced Excel skills, intermediate PowerPoint and Microsoft Word skills
- Excellent computer skills with in-depth experience working in Excel
- Outstanding negotiation skills and demonstrated ability to see a new idea through from concept to execution
- Quantitative/Analytical skills including experience with media forecasting and analysis
How to write Digital Media Planner Resume
Digital Media Planner role is responsible for analytical, organizational, media, excel, digital, reporting, articulate, powerpoint, copywriting, presentation.
To write great resume for digital media planner job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Digital Media Planner Resume
The section contact information is important in your digital media planner resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Digital Media Planner Resume
The section work experience is an essential part of your digital media planner resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital media planner responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital media planner position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Digital Media Planner resume experience can include:
- Strong computer and analytical skills; advanced MS Office experiences and Internet applications
- Strong budgeting & media reporting skills
- Utilizes strong organizational skills to manage media budgets, contracts and bills on client’s behalf
- Previous experience as a Digital Media Planner and/or relevant industry experience gained from a similar company would be a strong advantage
- Strong communication skills and ability to thrive in a fast-paced, deadline oriented environment
- Enthusiastic self-starter with excellent project management and organizational skills
Education on a Digital Media Planner Resume
Make sure to make education a priority on your digital media planner resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital media planner experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Digital Media Planner Resume
When listing skills on your digital media planner resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical digital media planner skills:
- Manage multiple projects effectively. Experience managing and coordinating efforts across various teams
- Articulate written & verbal communication skills - a strong presenter, comfortable articulating & justifying ideas and recommendations
- Proficient communicator with excellent copywriting skills
- Strong analytical, mathematical, organizational and multi-tasking skills
- Strong communicator with exceptional writing and presentation skills
- Resourceful with strong analytical and problem-solving skills
List of Typical Experience For a Digital Media Planner Resume
1
Experience For Senior Digital Media Planner Resume
- Experience planning, negotiating and executing across all digital channels including OLA, OLV, Social, Mobile, etc
- Media planning/buying experience
- Experience in a digital media planning/buying position
- Experience working within Doubleclick DCM
- Experience working with tag management systems to implement and monitor pixel/floodlight health
- Digital experience with display or social advertising background
- Upselling of current accounts using campaign and research data
- Working knowledge of data onboarding partners
2
Experience For Luca Advertising Digital Media Planner Resume
- Working knowledge of data management platforms and data onboarding solutions
- Outgoing, passionate and “Can Do” attitude, keen & resourceful
- Understanding of the role of branded content in a media plan
- Verifying accuracy in translation of internal and external creative
- Ping Pong Table
- Understanding of First, Second and Third Party Data, How to Buy, Quality of Data
- Manage digital billing using monthly tracking reports and invoice reconciliation in Strata buying/billing software
3
Experience For Assistant Digital Media Planner Resume
- Actively inquire and resolve any billing discrepancies as they arise, ensuring information is going to the correct billing party
- Work with other members of the media team in daily media responsibilities including maintaining and implementing ad tagging on network of sites
- Manage the scheduling, posting, and tracking of advertising and compile weekly performance reports, as necessary
- Oversees planning, execution, optimizations and reporting of Bloomingdale’s Paid Social, Remarketing and Programmatic media
- Act as an internal resource for strategic marketing and historical performance of campaigns across all advertising purchasing platforms
- Comfortable communicating with and taking input from a variety of people, including senior management
- Media planning/buying coordination - work closely with media partners and external agencies to plan and implement advertising activities
- Familiar with planning and executing integrated marketing campaigns
4
Experience For Junior Digital Media Planner Resume
- On-going reporting and optimization of programs using available technology
- Responsible for end-to-end tracking of campaigns and multi-variant testing across marketing initiatives
- Perform campaign reporting and analysis to examine buy performance using inputs from clients, networks and exchanges as well as internal analysis and polling
- Supervise and ensure proper planning and execution of media plans by monitoring buys/schedules
- Ensure proper planning and execution of media plans by monitoring buys/schedules
- Manage the social performance reporting process, including both tactical recommendations and strategic insights along the way
- Assemble and evaluate marketing data to determine the client’s advertising and media needs
- Develop a working knowledge of client’s products and services, target consumer and market position, marketing objectives, and media goals
5
Experience For Digital Media Planner / Buyer Resume
- Owns all aspects of media planning, including but not limited to
- Assist sales team in achieving sales revenue targets by providing analytical data as well as support to the clients
- Contribute to clients' business growth by identifying new opportunities and communicate creative solutions to planning teams
- Create and present client facing collateral to support media planning cycles
- Manage ad trafficking, campaign structure creation, reporting, analysis, and audience research – across paid social media, SEM, display, video
6
Experience For Senior Digital Media Planner / Buyer Resume
- Evaluate vendor proposals to identify compelling placements for reaching target audience
- Manage the day-to-day planning and execution of marketing promotional activities and make sure all elements are delivered on time
- Interpret campaign performance while providing creative insights, reporting, and media solutions to meet campaign challenges
- Monitors ad tracking and trafficking services
- General admin & data entry tasks, as well as being a steward of vender IO's and timely & accurate billing system inputs
- Campaign trafficking, account quality assurance and troubleshooting as necessary
- Research and apply emerging opportunities in the evolving digital media landscape
7
Experience For Digital Media / Planner / Buyer Resume
- Research and apply emerging opportunities in the evolving digital media landscape. Identify & action with your team innovative, first-to-market executions
- Trafficking and reporting of digital media campaigns for either in-house brands or for an agency
- In digital media planning, ideally for a digital publishing company
- Support team with maintaining and closing sales pipeline in close collaboration with the Account Director and Client Services Manager in the Partner Sales team
- Support team with maintaining and closing sales pipeline in close collaboration with the Account Director in the Partner Sales team
8
Experience For Digital Media Planner, Programmatic Resume
- Work with internal CMG & AJC teams including (when necessary) marketing, audience, news and analytics
- Evaluate new advertising opportunities and stay abreast of trends in digital and emerging media
- Proficiency in using digital research tools such as comScore / Nielsen and also social listening / affinity tools
- Partner with internal/external partners to create and test exceptional advertising creative
- Stay informed of industry trends and technology, routinely updating Manager and team on new opportunities
- Supervise, mentor and grow Assistant Planners reporting to this person
- Online media trafficking knowledge required
- Responsible for all Print analysis, planning, placement and related reports
9
Experience For Bpn-senior Digital Media Planner Resume
- Show a keen interest in and knowledge of emerging trends across the media and social landscape
- Analyse the role and impact of various digital touch points on client’s business and marketing strategies
- Work closely with sales and traffic to ensure that we not only meet client’s objectives but exceed them, ultimately leading to client retention
- Actively manage analytics dashboard setup-client facing and internal parties, to properly visualize campaign performance data
- Provide pre-sales research using the Google Keyword tool, facebook, SEM rush and more
- Attend client meetings to communicate the overall value by communicating what the campaign data means to a client’s business/campaign objectives
- Design and execute testing strategies in the interest of client media
- Maintain knowledge of ad technology buying platforms and analytics tools
10
Experience For Bpn-digital Media Planner Resume
- Help to manage the digital elements of post campaign analysis with the media planning team
- Assist in planning, coordination and execution of special programs and projects
- Manage accountability across partners for media delivery and optimizations, identifying opportunities to drive efficiencies
- Analyze research data and media/marketing information; shares information with clients
- Build multi-platform advertising campaigns in order-to-cash system based on advertiser needs communicated from Sales
- Support special marketing and business development-related projects as needed
- Develop and execute various planning scenarios based on media objectives and strategies
- Sound understanding of ad-server technologies (i.e., Doubleclick)
- Recommends channels, placements, targeting, and budgets
List of Typical Skills For a Digital Media Planner Resume
1
Skills For Senior Digital Media Planner Resume
- Strong communication, project management, time management and analytical skills
- Self-sufficient, resourceful, productive, and accountable with strong leadership skills
- Able to maintain multiple tasks and prioritize effectively
- Strong customer service skills with both internal and external contacts
- Strong experience in media planning and buying in all forms of media
- Strong technical ability and marketing platform experience (Adobe)
- Train, mentor, and manage junior media team members to develop their skills and learning
2
Skills For Luca Advertising Digital Media Planner Resume
- Proactive attitude using creative skills, with the ability to think outside the box
- Stays apprised of industry standards, benchmarks, and new media technologies to effectively and efficiently reach target audiences
- Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc
- Work effectively and collaboratively with other discipline teams and be proactive and accountable on all projects large and small to meet deadlines
- Planning, managing, and reporting experience in self-service social media platforms
- Experience planning, executing, optimizing, and reporting in paid search campaigns in Google and Bing
3
Skills For Assistant Digital Media Planner Resume
- Experience in online display advertising with expertise in Paid Social, Remarketing and Programmatic media planning, buying
- Establish an excellent working relationship with client and client teams, building respect and trust with clients by meeting deadlines, and providing council
- Experience in media planning and buying, working across multiple DSPs and emerging media platforms
- A solid understanding of the programmatic media ecosystem and technology, including exchanges, networks, ad servers, DSPs, SSPs, DMPs and trading desks
- Advertising and/or Marketing experience
4
Skills For Junior Digital Media Planner Resume
- Experience analyzing complex data, market research, and formulating actionable plan
- Digital media planning, buying and/or ad ops experience
- Experience of planning and reporting across a range of digital media channels
- Experience incorporating target insights and research tools for strategic planning
- Digital media planning and buying experience on integrated campaigns
- Experience with Branding, DR and CPA-driven media or marketing campaigns with both managed service vendors and self-service platforms
- Experience in a junior level media planning/buying position
5
Skills For Digital Media Planner / Buyer Resume
- Experience running campaigns driving e-commerce sales
- Extensive experience working on a variety of Digital marketing campaigns from inception to completion
- Develop a strong understanding of client’s products and services, target consumer and market position, marketing objectives, and media goals
- Develop understanding of client’s products and business objectives and build an excellent relationship with the Digital Marketing Manager at Amazon
- Strong understanding of interactive research tools; Ad Relevance, @plan, and Media Metrix
- Previous experience working with Budgets and Numbers
- Previous experience in an Internship position with an Advertising and/or Media agency
6
Skills For Senior Digital Media Planner / Buyer Resume
- Be organisedand efficient in managing work and time. Have excellentattention to detail
- Strong understanding of interactive research tools, Ad Relevance, @plan, and Media Metrix
- Experience of managing multiple campaigns in a fast-paced, entrepreneurial environment
- Paid Search experience including the development and execution of paid search campaign recommendations and optimizations
- Experience in marketing, digital sales support, or related field
- Experience in digital advertising
- Display a mastery of media fundamentals, including experience and interest across both digital, social and mobile
7
Skills For Digital Media / Planner / Buyer Resume
- Digital media working experience
- Possess professional experience collaborating in an agile environment on large-scale projects
- Experience in media planning
- Ensure thorough understanding of client business operations & priorities
- Tertiary qualifications and 2-3 years’ experience in Hospitality or Marketing
- Analyze media plans to optimize effectiveness through evaluation of performance and recommending opportunities to improve efficiency and impact
- Experience with ad tech (i.e. DoubleClick) and with social media advertising platforms
8
Skills For Digital Media Planner, Programmatic Resume
- Previous digital media experience
- Passionate music fan with a strong affinity toward hip hop, pop, R&B
- Related experience
- Experience with digital research tools and software: DoubleClick, Comscore, Google Analytics, Strata
- Experience in Google work apps (Sheets, Doc, Slides, etc), Slack, Zoom, and other collaboration tools
- Experience in a sales support role in media, advertising, or tech
- Experience working within Facebook Ad Manager
- Experience with campaign management and ad serving technology: DoubleClick, Innovid, Prisma, Google Analytics
- Detail-oriented and an effective communicator with the ability to read the room and respond appropriately to whatever level their knowledge is at
9
Skills For Bpn-senior Digital Media Planner Resume
- Experience with online research tools
- Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
- Relevant experience needed
- Experience with DoubleClick and Facebook Business Manager
- Knowledge and experience with DMPs, Dynamic Creative and DSP's are required
- Experience as a media planner/media buyer
- Experience with Google Adwords, Facebook Business Manager, Twitter, or other DSPs
- Familiarity/experience with Google Analytics, Target Group Index, ComScore, Datorama, Shopify
- Experience with Google Adwords, Facebook Business Manager, Twitter, Instagram, Snapchat, Spotify and more
10
Skills For Bpn-digital Media Planner Resume
- Familiarity/experience with Google Analytics, Target Group Index, ComScore, Tableau, and Sysomos
- Experience with Google Adwords, Facebook Business Manager, Twitter
- Demonstrate proficiency with industry systems/tools (Kantar, comScore, DoubleClick, etc)
- Demonstrate proficiency with industry systems/tools (Kantar, comScore, DoubleClick, Power Editor, etc)
- Hands-on experience in the strategy, execution & optimization of digital media campaigns with
- Create and maintain strong relationships with media vendors and creative teams
List of Typical Responsibilities For a Digital Media Planner Resume
1
Responsibilities For Senior Digital Media Planner Resume
- Prior experience in an agency or mar-comm environment is required
- Keen organizational & productivity skills
- Initiative to expand knowledge and skillset, as well as mentor others
- First Hand Experience buying through Demand Side Platforms or Trading Desks
- Expand customer relationships through effective management and upsell of new and existing programs accomplished with direct client communication
- High level of organisational skill
- Digital media agency experience
- Working independently at times but being able to collaborate with all team members including product managers and senior level executives
2
Responsibilities For Luca Advertising Digital Media Planner Resume
- Compiling sales pitches for existing and new clients
- Responsible for all pre-sales needs including inventory forecasting, building presentations, printing and binding as needed
- Responsible for all pre-sale needs including forecasting availability, compiling presentations as well as printing & binding when necessary
- Main point of contact with client to coordinate all aspects of the sale including creative, scheduling, optimization, billing and post campaign retention
- Main point of contact to coordinate all aspects of the post sale including creative, ad scheduling, billing, campaign optimization and post campaign retention
3
Responsibilities For Assistant Digital Media Planner Resume
- Expertise in gathering data, performing analysis and developing insights
- In-Depth Knowledge of Digital Display Space, Ad Exchanges, Ad Servers, Demand Side Platforms, Trading Desks and Levers available for improving performance
- Input into planning & buying strategies; Construct detailed perspectives on prospective solutions
- Ownership of campaign buying & execution including social and other programmatic self-serve platforms
- Budget & invoice reconciliation: General admin & data entry tasks, as well as being a steward of vender IO's and timely & accurate billing system inputs
- Comfort managing high-budget, high-profile digital advertising campaigns end to end
- Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings
- Write POV’s, package model output to inform client questions and decisions on media planning questions
- Help sell Maker’s suite of YouTube and proprietary ad products, including Instream, TrueView, and premium mobile app inventory
4
Responsibilities For Junior Digital Media Planner Resume
- Familiarity with research tools and vendors for media planning purposes
- Play a key role in the budget and client billing process to ensure accuracy
- Familiarity with the concept and general process around Data Onboarding
- Passionate with a curiosity for uncovering shifts in performance
- Share new and relevant advertising opportunities in written and verbal form to the media department
- Undertake research and analysis using industry data resources
- Identify consumer insights, analyzing media habits
- Maintain budget documentation and tracking
5
Responsibilities For Digital Media Planner / Buyer Resume
- Manage and deliver on multiple demands within challenging deadlines
- Post Secondary education (Post Secondary education in advertising an asset)
- Proficient working with Facebook Power Editor, FMPs, DSPs (DBM, Trader, other) and Google Adwords
- Supervise & mentor entry-level colleagues, working closely to execute required performance optimizations of campaigns
- Provide ongoing recommendations to creative team and agency partners on best practices for digital media (ex. formats)
6
Responsibilities For Senior Digital Media Planner / Buyer Resume
- Knowledge of industry tools such as comScore Media Metrix, and various ad serving solutions (ex. DCM)
- Monitor campaign launch & pacing status; conduct campaign performance analysis; Identify & implement in-flight campaign optimizations
- Establishes media objectives and strategies for advertising campaigns
- Monitors performance of all media and develops rationale explaining results for clients
- Understands all elements of the planning cycle and clearly communicates stages and adapt for various clients
- Confers with media representatives to evaluate best optimum use of budgeted funds to achieve marketing and sales objectives
- Develop client-facing POVs on industry trends and patterns
- Analyze all agency media recommendations and reporting with Digital Media Manager and provide insightful feedback
7
Responsibilities For Digital Media / Planner / Buyer Resume
- Includes but not limited to preparing client presentations
- Knowledge of interactive media, including social platforms
- 3+years media planning across traditional media
- Proficiency in Word, Excel and PowerPoint, media planning tools with particular emphasis on Media Tools
- Advanced understanding of digital media industry
- Knowledge of paid social landscape and the ever-changing ad products available
8
Responsibilities For Digital Media Planner, Programmatic Resume
- Broad understanding of the programmatic landscape
- Support the planning, placement and measurement of online media for select clients and partners
- Keep current in traditional and online marketing technologies and innovations
- Provide recommended solutions when desired media type is unavailable
- Input plans into client media template and/or Maker Studios internal templates
- Working knowledge of YouTube Partner Sold rate card, and historical rates obtained via Google Adwords for all available types of YouTube ads and targeting options, as well as for Maker direct ad products
- Provide media insights and analysis for RFIs and other ad hoc media information requests
- Hands-on experience working with a digital advertising sales team, preferably in a planning role (prior experience with YouTube advertising highly desired)
- Help develop plan metrics and responsible for analysis and related reports pertaining to KPIs
9
Responsibilities For Bpn-senior Digital Media Planner Resume
- Responsible for training and development of Assistant Media Planner(s)
- Expertise with MS Office products, particularly Excel
- Lead social media representative and communicator for the team to clients, agency partners and to internal cross-functional partners. Responsible for the relationships and communication with those stakeholders
- Work closely with Supervisor to prepare channel neutral media plans inclusive of; target and geography analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting
- Facilitate competitive analysis on a monthly, quarterly and annual basis
- Develop agency points of view on media opportunities for submission to the client
- Respond to competitive requests
- Research and compile competitive data
10
Responsibilities For Bpn-digital Media Planner Resume
- Oversee and train junior staff to develop core competencies
- Manage day-to-day plan changes and maintenance
- Communicate internally when issues arise in flight, with recommendations to exceed clients’ expectations
- Monitor campaign delivery and optimize all campaigns to the proper KPI’s
- Drive the design and evolution of rock-solid media plans and testing roadmaps to overcome campaign obstacles and achieve advertisers’ marketing objectives
- Exposure to Data Management Platforms
- Technically savvy with a general proficiency with internet technologies
- Learn quickly and adapt to new technologies
- Adapt and maintain a positive and professional attitude under pressure
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