Director, Brand Marketing Resume Sample
Emmie Langworth
936 Becker Harbors,
Detroit,
MI
+1 (555) 393 6019
Work Experience
Director, Brand Marketing
04/2016
-
PRESENT
Boston, MA
- Apply experience, creativity and an innovative mindset to develop programs such as promotions, partnerships, store events, new store openings, and sweepstakes for the brand. Identify brand-appropriate marketing and business opportunities that are consistent with the brand’s voice and positioning
- Lead the Pottery Barn Kids baby registry program, including customer insights, marketing plan, collateral, emails, online advertising, in-store events and other programs that drive registry creation and sales. Guide strategic direction for the brand’s registry program
- Create distinct and recognizable personalities designed to connect with key segments and drive affinity for the Hertz portfolio of brands
- Bring the differentiated value propositions for our brands to life through rich, engaging marketing campaigns
- Develop, implement and measure integrated marketing communication programs across paid, owned and earned channels
- Facilitates alignment of business and brand strategy/ guidelines between business teams and creative teams to fit target market strategies
- Manages financial and marketing mix planning, between marketing, local marketing for maximum effectiveness and achievement of business objectives
Senior Director, Brand Marketing
01/2009
-
12/2015
Philadelphia, PA
- Develops and manages efficient operational methodologies to enable efficient, cost effective delivery of materials in a fast paced, high volume environment
- Act as primary interface between Product, Business, Sales, Distribution, Local Marketing and Customer Base marketing teams and the Marketing/ creative delivery/ output, through participation in cross functional teams
- Provides business guidance to Advertising, Media and Creative Services teams, enabling these teams to focus fully on quality advertising, media and creative execution
- Works with Program Management to ensure full transparency of progress of marketing deliverables as part of x-functional program management efforts
- Manages collective marketing agency strategy from a contractual and review process
- Manages spending approval processes for the broader Marketing, Product and Program Management functions
- Five years of marketing experience
Associate Director, Brand Marketing
12/2003
-
12/2008
Chicago, IL
- Lead efforts to develop strategic marketing plans that include establishing measureable objectives and the creation of marketing/advertising campaigns in the US and Canada that support and enhance Feld’s touring shows
- Spearhead communication and messaging efforts and act as primary liaison for the Brand to further enhance our place within the company and with internal and external partners
- Review and approve marketing collateral and advertising developed by regional marketing and sales teams and partner with team to develop coordinated marketing programs and monitor business results as needed
- Partner with Relationship Marketing team and external vendors to obtain guest research and establish direction for direct-to-consumer activities
- Lead and direct the development of all creative materials for each show, overseeing relationship with advertising agency and other external creative vendors, and gaining all approvals from appropriate licensing partners
- Oversee development and management of marketing budgets, monthly updates of spending vs. budget, creation of quarterly and year-end spending/accrual reports, and maintaining records of estimates and invoices
- Monitor marketplace trends to better understand consumer behavior and aid in development of new shows and enhancements to exiting shows
- Act as primary liaison between the Brand group and the show production units as needed
Education
Wingate University
1998 - 2002
Bachelor's Degree in Marketing
Professional Skills
- Outstanding oral & written communication skills and strong presentation skills with ability to engage an audience
- Strong project management skills, solid analytical skills and a exceptional attention to detail
- Strong project management skills, solid analytical skills and an exceptional attention to detail
- Strong relationship building skills, ability to develop strong cross-functional working relationships with multiple departments
- Strong project management skill. Ability to effectively handle multiple, concurrent projects under pressure, including appropriate prioritization of projects
- Strong business acumen, including strong financial/budget management skills
- Excellent communication skills and the ability to influence across groups effectively (high proficiency in developing compelling speeches or presentations)
How to write Director, Brand Marketing Resume
Director, Brand Marketing role is responsible for marketing, presentation, analytical, organization, teamwork, digital, retail, communications, leadership, articulate.
To write great resume for director, brand marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director, Brand Marketing Resume
The section contact information is important in your director, brand marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director, Brand Marketing Resume
The section work experience is an essential part of your director, brand marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, brand marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, brand marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director, Brand Marketing resume experience can include:
- Strong analytic skills and strong financial/business acumen
- Excellent communication (written and verbal) and project management skills
- Strong interpersonal, communication and presentation skills (both verbal and written)
- Excellent strategic, analytical and communication skills
- A demonstrated ability to effectively interact with people at various levels of an organization
- Outstanding teamwork and management skills with the ability to collaborate with leaders at all levels of the organization
Education on a Director, Brand Marketing Resume
Make sure to make education a priority on your director, brand marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, brand marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director, Brand Marketing Resume
When listing skills on your director, brand marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director, brand marketing skills:
- Strong presentations skills with the ability to effectively convey complex information to diverse audiences
- Strong interpersonal, communication, negotiation and collaborative skills. Including ability to build solid partnerships both internally and externally
- Project management experience, with strong organization skills and ability to manage multiple concurrent tasks
- Strong partnering skills with internal and external groups, including senior-level executives and field-based sales and marketing teams
- Strong problem solving skills with ability to lead complex issue resolution, including contract negotiations and fulfilment
- Excellent strategic planning and strategic thinking skills
List of Typical Experience For a Director, Brand Marketing Resume
1
Experience For Senior Director, Brand Marketing Resume
- Extremely strong computer (Microsoft Office Suite, etc.) and analytic skills
- Consumer durable goods, consumer packaged goods and/or financial services industry experience
- Demonstrated experience developing and writing multi-channel content including social media, digital content management and storytelling
- Experience developing and executing a multi-channel PR strategy and measuring its effectiveness
- Interface directly with the Senior Leadership to provide marketing guidance to effectively launch new/existing products and services
- Demonstrated experience developing and managing relationships with PR agencies and media targets
- Represent the organization effectively to clients and external groups, including licensors
- Work closely with product management subject matter experts to effectively launch new products and services
- Be a leader in consumer marketing and advertising with proven success in driving awareness and product adoption
2
Experience For Director Brand Marketing Resume
- Proven leadership capabilities, passionate about developing top talent and raising the bar for the full organization
- Min. 5 years sports marketing, advertising or related experience
- An ability to gather and analyze data focusing on the marketing experience of the full customer life cycle
- Integrated consumer marketing and branding experience, ideally in niche vertical markets or education
- Leadership experience, managing and developing a staff of top performers
- Experience managing agencies and working closely with internal creative departments
- Experience developing winning go to market plans to build trial, awareness and sales of new innovation
3
Experience For Associate Director, Brand Marketing Resume
- Direct experience in supporting product launches and brand marketing within the community and hospital markets
- Proven record translating marketing and promotional objectives into results
- Experience working with and leading creative agencies
- Oversee and evaluate all business process relating to brand marketing to maximize efficiency and effectiveness
- Passion for working in a fast-paced environment. Strong bias towards action
4
Experience For Assistant Director, Brand Marketing Resume
- Strong working knowledge of MS Office (Word, Excel and PowerPoint)
- A deeper-than-normal interest in behavioral psychology and its application to creating customer journeys, experiences, and overall persuasion
- Consumer marketing experience with luxury brands
- Retail industry marketing experience
- Experience working within fashion and/or beauty categories
- Strong knowledge of current digital, social, and mobile advertising platforms and branded content
- Manage the team to develop strong brand forecasts, while delivering profitable plans within budget
- In brand management and/or related marketing experience, with some global exposure
5
Experience For Director, Brand Marketing Partnerships Resume
- A strong understanding of the product life cycle and promotional process
- Manage the volume of inputs and outputs and create a clear strategy for prioritization within the brand marketing ecosystem
- Direct experience in pharmaceutical industry brand marketing
- Experience in marketing
- Develop policies, procedures and tools, as needed, and monitor effectiveness
- Prioritize, set deadlines, and meet aggressive goals
6
Experience For Director Brand, Marketing & Brand Management Resume
- Experience with brand partnership marketing and business development work with leading technology companies, digital media, or agencies
- Work with Sales partners to build strong, collaborative relationships with CPG Manufacturer client’s Brand Management and Market Research teams
- Considerable experience in global partnership deal negotiation and execution
- Build annual marketing plans and ensure successful implementation of programs for 12-15 accounts in North America (prioritize key accounts)
- Ensure strong partner relationship management across the team, leading by example
- Build strong partnership across an internal cross-functional marketing team and support the team’s professional development
- Extensive consumer marketing experience
- Experience managing complex projects and agency relationships
7
Experience For Sijcp Director, Brand Marketing & Loyalty Resume
- Develops communication strategies for device segments prioritizing message points and specific marketing programs
- Demonstrate clear expertise in the given market and industry
- Excellent situational awareness and emotional intelligence
- Brand Marketing experience
- Optimize the Moen experience at the Merchandise Mart in Chicago including products, visual merchandising, communication and event sponsorship
8
Experience For Director Brand Marketing, Formalwear Resume
- Working knowledge of various marketing techniques and processes
- Working knowledge of SEO and search marketing to capitalize on opportunities to capture new users and generate valuable leads
- Unwavering integrity and ethics
- In consumer and brand marketing including building and leading consumer marketing teams
- Track record in brand building and developing and implementing marketing strategies
- Responsible for sourcing, negotiating, contracting and managing creative and offline media agencies
- Develop and execute against a comprehensive annual marketing plan including general marketing activities, social media and communications strategies
- Supervise and inspire a marketing team responsible for the production of all digital and print marketing materials, including social media and web content
9
Experience For Director, Brand Marketing Analytics Resume
- Articulate and manage consistent branding and imagery throughout all marketing and promotional materials and product lines, including all global markets
- Deep understanding of storytelling with the ability to think in creative ways about executing creative ideas across an innovative media mix
- Collaborate with Marketing heads across all business categories to identify emerging opportunities and develop compelling, innovative brand strategies
- Support the Brand Marketing team in analyzing industry trends and marketing programs across competitive categories and properties
- Working in advertising and marketing communications, either agency-side or client-side
- Develop post-mortem activities to assess marketing and promotions performance for future planning
- Monitor marketing plan performance and results to achieve marketing objectives within the designated budgets
10
Experience For Senior Director, Brand Marketing Analytics Resume
- Oversee platform / product positioning ensuring relevancy across or within markets and or channels
- Creative and analytical thinker who has a long track record of identifying and executing on successful integrated brand, events, social and/or PR campaigns
- Clear understanding of how to approach brand positioning/development, run campaigns, and negotiate with and manage agencies
- Execute University marketing and communication campaigns across all media platforms including print, mail, email, website, and public relations
- Collaboratively partners with Visual Merchandising and Retail Training to promote and support key product stories
- Manages budgets and schedules for all marketing campaigns, analyzes results and reports findings including return on investment information
- Development of integrated marketing proposals across fashion and/or beauty with a focus on creative thinking and innovations
List of Typical Skills For a Director, Brand Marketing Resume
1
Skills For Senior Director, Brand Marketing Resume
- Organization, prioritization, and analytic skills with a proven ability to multi-task and manage complexity
- Resourcefulness, creativity, flexibility with strong collaboration skills
- Demonstrated leadership skills and ability to work with senior management
- Strong presentation skills with executive presence
- Strong teamwork skills and the ability to collaborate well with and within diverse teams
- Experience in researching, securing, leveraging and measuring sponsorships for the effective branding of a consumer focused company or organization
2
Skills For Director Brand Marketing Resume
- Management/supervisory experience, 7+ years leading a marketing and/or communications function, including experience with branding, advertising and media
- Strong digital knowledge including web, mobile and social media; experience working in digital development and applying digital best practices
- Exceptional people and project management skills; actively contributes to establishing the organizational structure, defining roles, and managing headcount
- Manage staff to include monitoring performance, building professional skills, conducting employee evaluations and other employee needs assessments
- Problem identification, solving and decision-making skills
3
Skills For Associate Director, Brand Marketing Resume
- Excellent creative direction experience, developing fully integrated marketing programs
- Proven ability to create strong brand marketing campaigns to deliver on business goals and KPIs
- Progressive marketing experience with demonstrated proficiency in brand or product management in a global, multi-brand environment,
- Experience in experience planning across platforms agency partners that drives in market performance
- Demonstrable experience building strong team, vendor and cross functional relationships
- Comfortable, polished presentation skills
- Develop and manage a budget effectively
4
Skills For Assistant Director, Brand Marketing Resume
- Clear communicator; ability to effectively present to and advocate ideas to senior management
- Proven experience supporting and scaling passion brands
- Proactive individual, able to effectively manage various projects simultaneously
- Experience in strategizing, developing, activating and driving brand campaigns
- Actively partners with cross-functional teams including Product Marketing, Channel Marketing, Corporate Marketing and Global Customer Experience Team
- Demonstrated success crafting brand, positioning and corporate marketing strategy resulting in robust sales across multiple product lines
- Leads store marketing strategy – driving traffic through storytelling and experience; ensures fullest expression of key initiatives in store
- Strong understanding of the media landscape and creative/marketing strategy for brand or entertainment marketing required
5
Skills For Director, Brand Marketing Partnerships Resume
- A seasoned business professional with 12 + years’ work experience developing and executing integrated marketing and communications programs
- Extensive experience in all aspects of developing and maintaining marketing communication and brand strategies to meet organizational and brand objectives
- Proven record of managing and executing marketing strategies and programs that drive customer acquisition and retention
- Oversees the effectiveness of advertising and promotional programs to ensure the efficient use of marketing dollars and managing program costs
- Experience with Marketing Mix Modeling
- Serves as a key marketing strategy partner to merchant, design, client experience and planning and allocation partners
6
Skills For Director Brand, Marketing & Brand Management Resume
- Experience at designing and translating brand promise to key audiences
- Consumer focused decision maker with strong understanding of social/digital marketing
- Proven record of success (leading & participating) with matrix organizations and projects that involve multi-disciplinary teams
- Has demonstrated success in challenging business situations, i.e. new business model, turn-around, sustaining high growth
- Relevant work experience in marketing, retail, advertising or digital environment
7
Skills For Sijcp Director, Brand Marketing & Loyalty Resume
- Experience in creating marketing, sales, and communication strategy and plans for a portfolio
- Experience working in a fast-paced and high-growth environment
- Experience marketing on social networks
- Brand marketing experience in in a MNC
- Proven ability to develop and deliver brand-marketing campaigns
- Strong understanding of APAC markets
- Public speaking experience desired
8
Skills For Director Brand Marketing, Formalwear Resume
- Marketing experience
- Specific in-store marketing experience
- Experience in managing large or complex brand integration projects
- Is a self-starter with a strong aptitude for solving problems individually and in teams, with the ability to propose alternative solutions
9
Skills For Director, Brand Marketing Analytics Resume
- Solid background in assessing the impact of HCP strategies
- Experience working with a multi-channel electronic retailer
- Experience overseeing agencies, creative and media budgets
- Demonstrate inspired leadership and team building
- Excellent understanding of communication vehicles, their role and executional excellence
- Excellent understanding of research, measurement tools and how to apply
10
Skills For Senior Director, Brand Marketing Analytics Resume
- Experience in consumer and/or patient marketing
- Experience in medical device marketing
- Experience with strategically shaping future business direction
- Experience and passion for driving organizational change
- Extensive years of marketing experience
- Establishes direction on all projects and design elements that help bring the brand experience to life
List of Typical Responsibilities For a Director, Brand Marketing Resume
1
Responsibilities For Senior Director, Brand Marketing Resume
- Effective time management skills to maintain multiple projects with complex details and timelines
- Gain alignment to, and effectively help manage, the annual marketing operating budget and results
- Superior writing skills and the ability to create decks and internal and external presentations that are both beautifully designed and thoughtfully executed
- Strong leadership experience with the ability to inspire teams to deliver exceptional results
- Proven track record of successfully building and executing major marketing campaigns from conception to execution to optimization
2
Responsibilities For Director Brand Marketing Resume
- Experience executing or assisting in the execution of events or activations at retail/boutique events
- Brand Marketing experience
- Proven track record in creating innovative and targeted brand campaigns and programs that generate results
- Experience managing brand agencies and vendors
- Solid track record for generating successful corporate campaigns across all channels
- Develop outstanding creative campaigns that are rooted in a solid brand strategy and that tell the Postmates story in unique ways
- Proven success in working across multiple teams -- creative/design, product, data and insights, growth
- Develop and drive brand partnership programs to provide enhanced experiences and marketing value
- Expert knowledge and experience executing on Salesforce, Pardot, Wordpress, and Workzone (or comparable technology platforms)
3
Responsibilities For Associate Director, Brand Marketing Resume
- Experience in the analysis, implementation and evaluation of marketing technology solutions
- Strong knowledge of marketing and sales processes
- Experience in brand marketing roles in either internal or agency environments
- Proven ability execute a multi-dimensional strategy across functions including internal stakeholders/partners, events, influencers and consumers/customers
- Marketing experience in CPG or comparable industry
- Collaborative leader, able to build and maintain strong relationships with all levels of internal and external contacts
- Disciplined marketer with both media and non-media company experience for B2B and B2C marketing efforts
- Collaborative partner who demonstrates empathy and actively works together to solve problems
- Identifying emerging and future opportunities to drive new user growth
4
Responsibilities For Assistant Director, Brand Marketing Resume
- Understanding of current social media platforms and digital ad products
- Provides expertise around key functional areas, including advertising, shopper design, consumer research, visual merchandising, and customer journey mapping
- Serves as brand lead on key marketing activities including Media Planning and Budgeting
- A track record of exceptional marketing and creative content across marketing channels for a consumer-facing brand
- Manages and coaches team through clearly set expectations for direct reports, evaluating performance and providing coaching to aid tin their career growth
5
Responsibilities For Director, Brand Marketing Partnerships Resume
- Support the recruiting, training, coaching and development of team
- Collaborate with PR, AR, social media, creative, content marketing, product marketing, demand generation, and customer marketing to drive key campaigns
- Oversee CGPS strategic digital marketing operations, including but not limited to website resources and marketing automation software
- Evaluate and test new awareness driving marketing efforts and make strategic recommendations for planning and budgets
- Be the principal liaison with any brand marketing agencies and suppliers, constantly pushing for “best-in-class” solutions and value-based vendor pricing
- Creative and innovative leader who enjoys generating, expanding upon and nurturing ideas
- Responsible for managing and tracking their marketing budget
6
Responsibilities For Director Brand, Marketing & Brand Management Resume
- Sales – Total TRU U.S. sales including Core, E&E, Seasonal, and Learning
- Demonstrated ability to present, articulate and sell concepts to senior leadership by discussing how those concepts meet the brand’s strategic marketing and financial objectives
- High level of knowledge of budgeting cost estimating and fiscal management principles and procedures
- Establish success criteria and ensuring measurable outcomes for all brand marketing efforts and sponsorships
- Create, communicate and track goals and objectives. Provide ongoing feedback to team ensuring transparency
- Drive overall brand strategy for RingCentral with ownership of our brand platform, brand architecture, messaging/positioning frameworks, and voice and tone
7
Responsibilities For Sijcp Director, Brand Marketing & Loyalty Resume
- Work in partnership with our product marketing teams on naming architecture and strategy
- Hold staff accountable for setting best practices for enrollment management and higher education marketing
- Responsible for budgets of overall brand marketing, retail marketing/website and corporate communications & social media
- Build cohesive, engaging, WOW go-to-market plans for all new products and initiatives, executing with excellence
- Inform the development of brand creative and content, helping maintain high standards for storytelling and craftsmanship
- Think creatively while remaining results-driven, and inspiring trust through open communications, adaptability, and personal accountability
- Advanced knowledge in marketing automation, brand development, and digital marketing strategies
8
Responsibilities For Director Brand Marketing, Formalwear Resume
- A sense of enthusiasm, passion and commitment to continually bring a fresh perspective to the team, our customer, and our marketing plans
- Work with brand marketing team to manage edit calendar communication for print and digital and create supporting sales materials
- Work collaboratively with the marketing teams, cross functional teams and planning integration
- A track record of working cross-functionally with creative, marketing, social and communications teams within in a complex matrixed organization
- Create, develop, launch and manage relevant, sound and consistent marketing and pricing strategies for Thrifty brand
- : Consumer-Facing Brand Marketing
9
Responsibilities For Director, Brand Marketing Analytics Resume
- Focused on the big picture and unifying team members and marketing campaigns around core brand objectives and strategic goals
- As a Marketing Manager or similar job function
- Develop unique, targeted and relevant integrated marketing campaigns that increase brand recognition, drive traffic to the website and generate leads
- Collaborate with communications to develop internal and external communications approach that aligns with overall marketing strategy and plans
- In conjunction with marketing leadership and agencies, develop the Brand Playbook and work to ensure and preserve brand integrity and value in the marketplace
- Develops and drives overall retail marketing calendar and works closely with Go-To-Market to align with other channels
- Communicates and educates all team members and partners on changes in policy and practices related to Marketing within the organization
- Develops weekly, monthly and quarterly traffic driving initiatives to hit sales goals
- Owns and develops the retail marketing plan as it fits within the larger scope of the business
10
Responsibilities For Senior Director, Brand Marketing Analytics Resume
- Ideation; writing and presentation; project management
- Responsible for top and bottom line of the brand as well as for the marketing budget
- Partners with the Trade Marketing Team to develop strategies, plans and materials for the trade
- Support and execute US strategies to drive color category growth and new product introductions in partnership with global marketing and creative
- Drives optimization of brand building framework
- Leads annual brand plans, oversees budgeting process and identifies cost savings opportunities
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