Director, Digital Media Resume Sample
Kenyatta Kuvalis
167 Madge Bridge,
Chicago,
IL
+1 (555) 750 5812
Work Experience
Director, Digital Media
09/2015
-
PRESENT
Chicago, IL
- Experience blowing people’s minds with how creative they are, but organized enough to stay on task
- Institutes repeatable framework for business owner’s use of data insights
- Oversee editorial content creation that sets the site’s editorial tone and content strategy, encouraging collaboration across content creators, while continuing to evolve the site to reach IFC’s digital traffic and revenue goals
- Develop robust, innovative, saleable cross-platform editorial packages that speak to the brand’s programming
- Maintain digital content on IFC owned & operated platforms (IFC.com, forthcoming digital apps), the brand’s third party platforms (Facebook, Twitter, Tumblr, Instagram, Vine, YouTube) , as well as cable affiliates and EST partners
- Technical proficiency with PC’s, Apple, MS Office, Basecamp
- Lead ESPN’s global content strategy for emerging digital networks working with Digital Product, Technology, Consumer Marketing, Operations, Production, Programming, International Programming and Research to inform content strategy, packaging and pricing
Director Digital Media
11/2008
-
05/2015
Dallas, TX
- Develop detailed and informed P&L’s for emerging network content opportunities, with intent of formulating and presenting recommendations to senior leadership, taking into account creative business models that minimize ESPN risk and maximize efficiency and cross platform audience and revenue growth
- Work closely with Production, Digital Editorial, Audio Production, ESPN Films and other content units to develop and manage a detailed original content strategy for ‘ESPN Insider’ designed to enhance existing value to current subscriber base and expand appeal to a broader targeted subscription base
- Lead the enhancement and expansion of ESPN’s college conference and institution content partnerships with the goal of maximizing content quality, output and diversification
- Hire and lead team, developing team members’ product management, technical knowledge, workflow management and leadership skills
- Proven management of infrastructure supporting highly visible, high traffic web properties
- Computer literate internet/website technology, Flash, Java Script, HTML, XML Photoshop, FTP, Powerpoint, Excel, Visio, Project Management Tools
- Explain benefits of new technology to people with minimal technical knowledge
Associate Director, Digital Media Analytics
09/2003
-
06/2008
Boston, MA
- Identify technical specifications implied by business needs, desires, and strategies
- Strong knowledge of worldwide television marketing, distribution, and production businesses
- Strong understanding of all phases of web/software design and development
- Understanding of object-oriented programming, commonly used markup and programming languages, web interfaces, and website administration
- Knowledge of all commonly used broadcast, online and consumer video and audio tape and file formats and standards, worldwide
- Social Media Strategy and Oversight
- Utilize general business knowledge to understand marketing, pricing, operational, competitive challenges and opportunities
- Delve into marketing plans, partners, and vendors to improve measurement framework and tracking implementation
Education
National American University - Colorado Springs Campus
1999 - 2003
Bachelor's Degree in Information Technology
Professional Skills
- Strong leadership skills and experience working across a large matrixed organization with the ability to influence, work collaboratively, and gain consensus
- Strong conceptual skills and the ability to turn statistical information into opportunities for visual storytelling
- Highly analytical and strong metrics-driven decisioning skills
- A strong collaborator who can demonstrate success in delivering and
- Experience in data mining/analysis: data manipulation, data extraction, data cleansing, , and /or data modeling
- Experience in data visualization and business intelligence, designing and developing reports and dashboards using large data sources
- Hands on experience delivering, implementing and gaining approval and
How to write Director, Digital Media Resume
Director, Digital Media role is responsible for leadership, integration, credit, purchasing, java, cpa, architecture, design, research, digital.
To write great resume for director, digital media job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director, Digital Media Resume
The section contact information is important in your director, digital media resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director, Digital Media Resume
The section work experience is an essential part of your director, digital media resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, digital media responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, digital media position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director, Digital Media resume experience can include:
- Proven track record in organization and talent management including experience in positively leading change is required
- Experience managing large multi-channel Marketing budgets and maximizing return on ad spend
- Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
- Progressive business experience at companies with a significant e-commerce presence, preferably at an apparel retailer
- Build, communicate and lead organizational and franchise goals and priorities at senior level is required
- Strong demonstration of all successful behaviors in leadership is required
Education on a Director, Digital Media Resume
Make sure to make education a priority on your director, digital media resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, digital media experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director, Digital Media Resume
When listing skills on your director, digital media resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director, digital media skills:
- Demonstrated ability to implement change through the effective use of communication skills in formal and informal settings
- Excellent verbal and written skills is required
- Proven new product launch experience is required
- Passion for digital marketing with at least 7+ years of experience managing digital direct response media buying
- Experience with all aspects of multi-channel marketing software, preferably Salesforce Marketing Cloud
- Track record of creative and effective digital marketing programs across display, social media, native, video, search and mobile
List of Typical Experience For a Director, Digital Media Resume
1
Experience For Director Digital Media Resume
- Strong analytical skills and competency managing various economic models including CPC, CPM, and CPA
- Experience performing creative optimization, landing page analysis, and bidding analysis
- Develops offerings aligned with business needs, culturally/locally appropriate and evidence based
- Coordinate with regional and global Discovery marketing staff and with regional programming staff to meet common marketing and programming goals
- Enthusiasm and proficiency in analyzing data and developing actionable insights and marketing strategies
- Collaborate regularly with creative and marketing managers to develop and execute A/B creative testing that drives growth and optimization
- Advanced knowledge of Excel, including building pivot tables
2
Experience For Associate Director, Digital Media, Video Resume
- Provides overarching direction and management for JJDI.com site
- Define online business and operating plans on a local level, manage resources to agreed budget
- Lead business development, marketing strategy and activities to drive awareness and usage of online business in the region
- Continually evaluate and recommend new digital channels and campaigns that could improve and grow the overall marketing and lead generation strategy
- Interest and passion for digital trends and how they relate to the media/ broadcast industry
- Leads the development, growth and alignment of global digital educational initiatives across web, social and email consistent with the principles of JJDI and taking local needs and issues into consideration
- Manages copy clearance process for digital professional education offerings
3
Experience For Associate Director, Digital Media Analytics Resume
- Develops and implements digital programs that engage HCPs
- Manages healthcare compliance activities related to digital offerings
- Responsible for contract management with JJDI faculty, professional organizations and third-party suppliers and daily operations of digital initiatives
- Responsible for the relationship with Information Technology business partners
- Agency management - evaluate current set of agency partners; lead and conduct RFPs to ensure best in class buying, placement and effectiveness; maintain strong knowledge of marketplace trends, solutions and vendors to focus SiriusXM resources on the most effective methods for continually advancing digital marketing capabilities
4
Experience For Director, Digital Media Sales & Operations Resume
- Create regional brand identity for Latin American the online business that comply with established corporate global identity requirements
- Identify appropriate local partners and providers (technology, content), negotiate deals, and manage relationships
- Creates production dynamics, strategies, and departmental processes to not only ensure that Discovery Latin America’s initiatives are met in a timely manner and within the prescribed budget, but also to streamline the department’s time efficiency, thereby increasing overall productivity
- Oversees the departmental liaison to corporate, regional, and pan-regional Ad Sales teams, contributing ideas and cost reports for multi-media platform proposals
- Responsible for the overall website architecture and editorial policy across all digital media platforms
- Final editorial control and approval of all Digital Media projects
5
Experience For Director, Digital Media Sales Resume
- Competent in the use of Microsoft Project, Lotus Notes, Microsoft Office, Adobe Photoshop, Visio
- Own the day-to-day management and revenue optimization of digital marketing campaigns across multiple media channels, including social, display and organic search
- Investigate, identify and promptly resolve day-to-day campaign performance issues and opportunities through adjustments to bidding strategy, spending caps, targeting profiles, etc
- Generate and analyze daily and monthly reporting, providing recommendations on strategies to improve performance
- Drive development of SEO strategies to grow traffic to multiple properties and oversee SEO agency in implementation of chosen tactics
- Work with existing paid search manager to contribute to growth and optimization of core SEM accounts and develop tactical plan to grow performance of client micro-sites
6
Experience For Senior Director, Digital Media Programming Resume
- Demonstrated proficiency and hands-on experience using bid management software and marketing automation systems to manage PPC campaigns in Facebook, Adwords, Gemini, Bing Ads and programmatic display
- Knowledge of SEO principles and experience in managing outside agencies
- Self-directed and able to work independently with minimal direct supervision but recognize the value of contributing in a team environment
List of Typical Skills For a Director, Digital Media Resume
1
Skills For Director Digital Media Resume
- Experience creating, strategizing and buying digital and social activations
- Experience in evaluating and reporting on digital media campaigns
- Sales management experience required along with a track record of leading in a goal-oriented newspaper and/or media advertising sales industry
- Experience with A/B, multivariate and other testing techniques
- Quantitative field academic/professional experience (Mathematics, Statistics, Economics, Finance, Engineering)
- Handle multiple projects and to prioritize as needed in a fast moving environment
- Experience overseeing websites and other digital products
- Experience working with a CMS would be beneficial
2
Skills For Associate Director, Digital Media, Video Resume
- Proven ability to analyze and draw meaningful & actionable insights from data
- Experience with CPM, CPC and CPA online media buy models
- Sell through a consultative sales experience
- Latin America experience required
- Understanding of Panel recruitment, scaling weighting, tagging vs. scraping, whitelisting
- Understanding of census based tracking (cookie methods and tracking limitations)
- Working closely with the IT team to oversee the development and enhancement of DNI’s asset management and content publishing system
- Managing and developing relationships with third party suppliers
- Outstanding verbal and written communications with ability to
3
Skills For Associate Director, Digital Media Analytics Resume
- Managing both, online and mobile/VOD production teams
- Understanding of web, iTV, broadband and mobile technologies
- Responsible for developing talent including actively developing strengths/opportunities, identifying blockers and recommending career pathing opportunities
- Familiar with different types of targeting tactics such as audience targeting, lookalike modeling, and retargeting
- Support AEG Global Partnerships by creating and producing engaging digital content resulting in creative monetization opportunities
- Serve as the sales marketing lead generating revenue from digital marketing services for clients
- Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
4
Skills For Director, Digital Media Sales & Operations Resume
- Lead team in achieving in-year strategic and financial goals including completion of opportunity/results analysis and presentation of results/plans
- Oversee Free-Standing Store social strategy working closely with Associate Manager (US). Update strategy on yearly basis
- Outline the benefits and tradeoffs of Digital Attribution, Marketing Mix Modeling, and other measurement and optimization techniques
- Have a deep understanding of Google/Bing search (paid and organic) roadmap and implications for Hyatt
- Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
- Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
- Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
- Full budget responsibility for the International content and design allocation, including monthly reporting
- Thorough understanding of performance/direct response media metrics (reach, frequency, cost-per, custom metrics/methodologies, etc.)
5
Skills For Director, Digital Media Sales Resume
- Manage best in class Digital Media agency and hold them accountable to meeting performance expectations of the media investments
- As a digital marketing team leader
- Able to play a leadership role and build positive working relationships with staff and members
- Manage global digital advertising strategy to ensure cohesive execution of media campaigns across all of North America, European and Asian markets
- Liaise with Marketing, Creative and media agency to develop strategy, oversee creative asset development. Oversee budgets
- Manage digital advertising media budget
- Oversee the production of monthly reports for key influencer KPI reporting
- Develop educational modules that help hotels understand the value and role of PPC & digital marketing
- Understanding of Media planning capabilities (RFP process/decision guidelines, Optimization capabilities (what’s feasible during campaign), Audience personas – ability/method to target and translate into real reach, Reach & frequency w/ opportunity, Tactical approaches and how they differ/what they offer (HVPPs vs. BT)
6
Skills For Senior Director, Digital Media Programming Resume
- Experience with CRM, preferably MS Dynamics
- Curiosity and passion for digital media
- Extremely detail-oriented, organized and able to coordinate multiple projects
- Utilize Excel, Datorama and Tableau to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics
- Accountable for the performance and results of a team within own discipline/department
- In Digital Media, with a deep expertise in SEM, Display and Paid Social Media
7
Skills For Director Digital Media & Optimization Resume
- Facility with attribution models and analytical tools (e.g., Adobe Analytics)
- Knowledge of third party bid management tools
- Evaluate, measure, and communicate the performance of digital efforts by category across the AEG platform of assets
- Source and manage relationships with strategic partners, social media agencies and social monitoring platforms to support, cross-promote and develop operational and commercial opportunities
- Passion for and understanding of the digital space, who has a finger on the pulse of social platform development, user behavior (for 14-34 demo), and innovative technology integration
- In-depth knowledge of social media platforms; proven ability to get results with social media campaigns
8
Skills For Art Director, Digital Media Resume
- Oversee execution of Content Strategy for all primary NARS brand social channels – Facebook, Pinterest, Google+, Snapchat. Update strategy on a yearly basis
- Manage execution of global social media strategy; assist Manager (Global) with region-specific strategies for key markets. Update strategy annually
- Collaborate with US and Global teams to craft digital press strategy for key launches and events
- Assist Executive Director with Global Consumer Strategy development and implementation
- Project manage initiatives around key strategic launches and special projects
9
Skills For Director, Digital Media Engineering Resume
- Oversee and review monthly reports for digital department results, social media performance, key influencer penetration and KPIs
- Oversee team on day to day projects and timelines
- Grow social media impressions year over year on blogs and online publications
- Direct digital initiatives around AMC originals and AMC programming, ensuring the creation of digital content packages published/broadcast on AMC’s digital platforms, particularly amc.com and AMC mobile/OTT apps
- Expertise in emerging & e-commerce technologies with a deep understanding of the mechanics behind successful Digital marketing campaigns and the technical infrastructure required to extract the most value from each channel
- Deep understanding of web analytics tools and technology, data layers, and tag management systems
- Develop overall learning agenda and test plan to better understand drivers of success in PPC (site links, video, fill- in-the-blank, dynamic landing pages, brand specific strategies)
- Develop data-based point of view on upper funnel terms impact on lower funnel terms
10
Skills For Senior Director Digital Media Programming Resume
- Build mobile search (and display) strategies that drive measurable revenue for Hyatt
- Develop a strategy and roadmap for Hyatt’s meta search program
- Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth
- Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
- Sell a vast array of products
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