Director, Marketing & Communications Resume Sample
Lea Stracke
1864 Reyes Burgs,
Detroit,
MI
+1 (555) 819 9948
Work Experience
Director, Marketing Communications
03/2018
-
PRESENT
Dallas, TX
- Experience in developing and executing creative promotional programs and events as well as familiarization itineraries
- Proven ability to create partnerships within the industry and community
- As a member of the Leadership team, assists in the management of Global Launch and serves as a resource for the Managing Director/Chief Operating Officer regarding requirements and trends in marketing/communications
- Responsible for overseeing and measuring the effectiveness of Global Launch marketing and communication activities and materials including print, web, and social media content
- Supervises, trains, and evaluates assigned staff and student workers
- Develops objectives, and activities based on Global Launch strategic goals
- Represents the unit and serves on various department and university committees
- Oversee the creation, development, and production of national advertising campaigns and adjacent paid omnichannel media campaigns for the entire brand portfolio
Director, Marketing & Communications
05/2011
-
10/2017
Houston, TX
- Direct the public relations and earned media outreach strategy and efforts through leadership of public relations agency as well as participate in the planning, development, and execution of branded events and activations
- Responsible for one of largest cost centers in Marketing which includes forecasting, budgeting, and reporting and provide quarterly competitive activity summaries to Masco
- Develop relationships with channel partners (e.g. The Home Depot) including attending and presenting at key customer meetings
- Lead, motivate, coach and provide strategic direction of the marketing and communications team (3.5) to support the development and execution of the integrated marketing and communications strategy and plan
- Promote a culture of high performance and continuous improvement that values learning and commitment to high quality. Actively develop staff, including opportunities to learn new skills and advance both personally and professionally. Provide mentorship to grow staff and ultimately build succession into key roles
- Establish and monitor staff performance and development goals, assign accountability metrics, clearly communicate objectives, provide ongoing feedback and conduct annual performance appraisals
- Lead the process for establishing annual departmental goals and objectives and ensure successful implementation and execution
- Facilitate dynamic training experiences for staff, leaders, and volunteers in the areas of communications and messaging
Senior Director, Marketing & Communications
03/2006
-
11/2010
San Francisco, CA
- Collaborate closely with other McGaw YMCA teams to synchronize overall branding and messaging, and to communicate outcomes commensurate with the mission, program offerings, and services
- Write and edit content for publications, Web, and social media in consultation with dean’s office, program chairs, and institutional PR office
- Develop a comprehensive Public Relations Plan that supports the hospitals’ business, marketing, and advocacy goals; monitor and measure plan implementation and results; and monitor PR budget and external vendors
- Plan and implement media relations program that improves its community image and increases community awareness of the hospitals.
- Serve as primary media relations contact for hospitals, including being on-call to manage media.
- Activities include media strategy, print and broadcast media research, pitching to reporters, preparing media materials and coordinating press conferences.
- Work with Centura Health corporate advocacy and outside lobbyists to give as a voice in public healthcare issues.
- Coordinate with lobbyists; provide counsel to administrative leadership and support initiatives as needed to achieve advocacy goals.
- Plan and implement community/public relations programs, including special events, to strengthen the hospitals’ relationships in primary service areas as well as to key stakeholders, including associates and physicians.
Education
Southwest Minnesota State University
2001 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Significant marketing leadership 10+ years experience within the cable, telecommunications industry, major technology brand, packaged goods or full-service agency side
- Excellent listening and responding skills, communication skills, strategic focus, and executive presence
- Excellent interpersonal skills and strong management ability; capability to supervise professional staff effectively
- Demonstrated skills, knowledge and experience designing, maintaining and executing on a social program
- Demonstrated skills, knowledge, and experience in the design and execution of marketing communications
- Strong project management skills: ability to establish priorities, work within deadlines,
- Strong strategic, creative, problem solving, and organizational skills
How to write Director, Marketing & Communications Resume
Director, Marketing & Communications role is responsible for communications, marketing, presentation, organizational, design, leadership, mentoring, word, coaching, editing.
To write great resume for director, marketing & communications job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director, Marketing & Communications Resume
The section contact information is important in your director, marketing & communications resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director, Marketing & Communications Resume
The section work experience is an essential part of your director, marketing & communications resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, marketing & communications responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, marketing & communications position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director, Marketing & Communications resume experience can include:
- Activities include understanding business and marketing goals, researching and designing community relations programs to support goals, implementing programs, providing follow-up to programs and measuring effectiveness of community relations activities.
- Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
- Excellent communication skills, both verbal and written with attention to detail
- Strong written/verbal communication, time management and quantitative/analytical skills required
- Very detail oriented with a very strong analytical skills
- Solid negotiation, leadership, and professional presentation skills
Education on a Director, Marketing & Communications Resume
Make sure to make education a priority on your director, marketing & communications resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, marketing & communications experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director, Marketing & Communications Resume
When listing skills on your director, marketing & communications resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director, marketing & communications skills:
- Experience managing outside consultants and agencies; effective negotiation skills
- Excellent communication skills with ability to create effective written, verbal and web content for internal and external audiences across multiple platforms
- Exceptional strong effective verbal and written communication and people skills
- Excellent time management and project management skills with strong business acumen
- Strong interpersonal skills, including the ability to manage and motivate staff
- Exceptional verbal and written communication skills including the ability to write effective campaigns and tell the stories to support the strategy
List of Typical Experience For a Director, Marketing & Communications Resume
1
Experience For Director, Marketing Communications Resume
- Brings critical thinking skills to assess and advocate for effective messaging
- Solid understanding of digital marketing and advertising
- Consistent history of establishing and maintaining excellent relationships with internal and external customers
- Adapt to changing assignment and multiple priorities
- In conjunction with the CEO, develop a process to identify the vision and key messages based upon defining priorities and the strategic plan
- Supervise department staff including the marketing and events manager, marketing and events specialist and marketing administrative employee
2
Experience For Director Marketing Communications Resume
- Responsibilities also include managing and staffing internal and external events.
- High level of proficiency in relevant software programs (including, Excel, Word, PowerPoint, Social Media, CRM Systems, E-Marketing)
- Work with creative, digital, and analyst marketing team members to assist with the formulation and execution of marketing strategies
- Plans and manages the ECCS Marketing Communication budget and ensures its proper management, reporting, and execution
- Responsible for implementing marketing and communications action items within the Strategic Plan
- Develop and implement strategic marketing plan to increase market share, customer satisfaction and physician loyalty.
3
Experience For Senior Director, Marketing & Communications Resume
- Knowledge of advertising, production processes and media
- Work with marketing team to assign outside vendors, as needed, to large projects
- Provide recommendations on content and geographic marketing strategies
- Create and execute marketing and communications strategies to meet United Way’s objectives
- Manage websites, including content and design
- Create and execute a multi-faced annual digital advertising campaign
- Stays current on the latest marketing trends within our industries to ensure our tools remain relevant and fresh
4
Experience For Associate Director Marketing & Communications Resume
- Direct and oversee editorial direction, design, production and distribution of all FLVS marketing collateral and internal communications
- Lead the development and execution of a strategic integrated marketing communications plan to support FLVS’s mission, goals and objectives
- Identify opportunities to support FLVS initiatives and develop marketing communications materials and programs to promote and publicize these activities
- Familiarity with photography, graphics, print production
- Along with team and University leaders, provide strategic and tactical leadership for the brand
- Maintain brand consistency across channels and identify new areas of opportunity to reinforce the brand message through various online and offline marketing and advertising channels and to ensure there is a consistent voice and tone throughout all of NCU’s marketing materials
- Helps determine student needs and identifies new opportunities for prospective and current student engagement
- Critically assess existing products and services to define, prioritize and implement strategic projects and initiatives in support of business objectives and the university’s long-term new and current student experience strategies
- Build and manage relationships across and outside of the university including operations, IT, academics/faculty, community leaders, and other education and career-related partners
5
Experience For Director, Marketing Communications, Digital Resume
- Manages team of internal and freelance copywriters and resources and provides content and writing support when needed
- Identify new content opportunities and ways to repurpose existing content through various channels
- Manage editorial calendar for social media channels and NCU blog
- Manages budget and accrual process for outside creative services account 6116-15
- Listen to customers to understand and respond positively to their requests
- Collaborate with others on creative projects
- Lead the production and management of all internal and external organizational communications
- Direct and manage graphic designers from concept through project completion
- Manage relationship with outside PR agency and all day-to-day PR activities
6
Experience For Director Marketing & Communications Resume
- Manage various digital and direct mail campaigns
- Supervise all aspects of United Way events from concept to execution
- Oversee and monitor activity on social media platforms
- Keep abreast of industry trends, best practices, and new opportunities
- Oversees development and coordination of all marketing communications programs to promote the sale of ECCS products and services, and further the growth objectives
7
Experience For Associate Director Marketing Communications Resume
- Supports strategic planning processes and aligns marketing programs with five year plan
- Evaluates, recommends, plans, and executes appropriate promotional activities, including web marketing, trade show participation, social media, public relations, videos, direct marketing, advertising, brochures, etc
- Manages make/buy decisions for Marketing Communications projects based on budget, workload, quality, and delivery; evaluates and manages vendors to execute promotional activities
- Creates appropriate marketing communications messaging by using creative design and writing to effectively represent the platform brands and the organization to external audiences
- Oversees product sample library, working with product managers to ensure products are functioning properly and meet export control standards
- Manages platform’s external website and its messaging, within corporate guidelines
8
Experience For Associate Director, Marketing Communications Resume
- Collaborates with other departments to develop and execute promotional strategies in support of sales and product plans
- Collaborates regularly with Esterline corporate communications staff and serves as platform subject matter expert for corporate promotional initiatives
- Works on promotional projects with corporate staff as required
- Works on the ECCS internal communications materials such as the quarterly platform newsletter, The Signal, A Strategic Vision for the Future brochure, and the President’s Award for Innovation brochure
- Manages and develops a team of direct reports
- Detailed-orientated with ability to oversee projects from origin through execution
9
Experience For Cluster Director, Marketing & Communications Resume
- Oversees internal communication initiatives in partnership with the dean’s office, program partners, and academic affairs
- Integrate a centralized communications program that addresses the needs of the branch staff and provides a comprehensive toolkit to provide marketing and communications support to the branches that follows YMCA Best Practices
- Develop annual operating goals, objectives and plan for the marketing and communications function. Monitor the achievement of this plan, take appropriate action to ensure the goals and objectives are met and the Y’s reputation is preserved
- Oversee the day to day operations of the Marketing Department, managing all association initiatives, graphic design, digital marketing, special projects, and incoming requests
- Work together with local Y leadership to develop, produce and distribute program information necessary to promote assigned programs, in accordance with membership and marketing plans
- Develop effective working relationships with service groups, community organizations and companies
10
Experience For Senior Director, Marketing Communications Resume
- Responsible for collaborating with FLVS lines of business to ensure successful outcomes on campaigns and efforts
- Establish contacts with media representatives and write and submits press releases as outlined in a documented media plan
- Develop, monitor and administer assigned annual budget and maintain a positive fiscal position
- Oversees design and approval of all association marketing materials, manages paid advertising, website maintenance, social media, branding standards and media relations
- Creates documents, scripts, press releases, email blasts and other communication tools that enhance public awareness of the YMCA’s charitable mission
List of Typical Skills For a Director, Marketing & Communications Resume
1
Skills For Director, Marketing Communications Resume
- Exceptional communication skills including creative writing, editing and proofreading
- Positive attitude and interest in strengthening existing skills while learning new ones
- Proven change management experience in leading with clarity, generating energy and delivering success.
- Proven work and leadership experience in a senior marketing role (VP/Director Level), and leading a team of Marketing and Communications professionals
- Effectiveness in setting priorities and discovering new ways to create efficiencies
- Quick and efficient decision-making and problem solving skills
- Related marketing experience and a demonstrated track record of success in marketing leadership roles
2
Skills For Director Marketing Communications Resume
- Prior experience presentation and facilitating to different audiences
- Measure the effectiveness of marketing and communication processes and campaigns to ensure they support the Division's goals and priorities
- Experience developing and managing budgets, and hiring, training, developing, and supervising
- Experience in planning, managing, executing and measuring successful marketing campaigns
- More than 7 years’ experience including advertising and branding in a marketing or communications role
- Demonstrated strength in data-based decision-making, analysis, influencing and storytelling
- Experience planning and developing marketing campaigns and communications activities
- Experience developing and implementing successful social media marketing strategies
- Experience pitching earned placements and pitching/negotiating paid placements
3
Skills For Senior Director, Marketing & Communications Resume
- Experience managing and implementing marketing campaigns
- Thorough understanding of marketing and communications concepts and experience with executing them in the real world
- Five years’ progressive experience leading, managing and/or supervising others
- Experience from building & working in a Marketing & Communication analytics organization
- Demonstrable experience designing and implementing innovative and successful marketing communications campaigns
4
Skills For Associate Director Marketing & Communications Resume
- Experience managing marketing teams and professionals
- Experience with managing and evaluating sponsorship properties an asset
- Experience mobilizing a diverse team within a B2B marketing communication role for business impact
- Experience working in a global environment, supporting various regions and commercial activities
- Proven leadership in identifying and using foresight to establish a point of view
5
Skills For Director, Marketing Communications, Digital Resume
- Experience in engaging stakeholders and driving to alignment and action
- Experience leading marketing and communications campaigns
- Experience with photography and working with advanced photo editing software
- Experience in communications, marketing, public relations, advertising or related field
- Experience working within digital and traditional Public Relations environments working with national campaigns to generate reach and positive awareness
- Experience managing extensive marketing budgets
6
Skills For Director Marketing & Communications Resume
- Experience in project management and implementing innovative marketing and communications strategies
- Proven track record designing and executing successful public relations campaigns
- Conduct regular focus groups and research to measure campaign effectiveness as well as ongoing reporting
- Partner with VP/Marketing to set agency marketing goals and priorities, communicate and deliver on them
- Experience working equanimously in a stressful, fast-paced environment, and managing employees through heavy workloads
- Demonstrated writing and creative capabilities across a variety of marketing media: web content, blogs, collateral, etc
7
Skills For Associate Director Marketing Communications Resume
- Proven ability to develop cross-business marketing campaigns and messages, and measure the impact of marketing efforts
- Demonstrated expertise in marketing and communications best practices
- Marketing experience required
- Experience managing direct reports (3-5)
- Experience with Marketing automation, Web content management, Web analytics and business intelligence tools
- Design and manage occasional client marketing events in priority practices and geographies
- Recognized experience and expertise successfully leveraging foresight and insight approaches to make a market, innovate, ideate and differentiate
- Experience developing a strategic communications plan for an organization
- Experience in marketing and public relations, agency and/or client side
8
Skills For Associate Director, Marketing Communications Resume
- Build strong collaborative relationships with external stakeholders including media, influencers and mission aligned partners
- Experience managing high-caliber, large scale event
- Experience working with a PR agency
- Experience in marketing in the health care arena
- Experience in a marketing and/or communications role
- Seven years’ Marketing and/or Communications experience
- Excellent collaborative, team player with the ability and proficiency at influencing without authority
- Related experience with Marketing & Communication
- Experience from working in a global and/or virtual team
9
Skills For Cluster Director, Marketing & Communications Resume
- Resource management experience (including budget management)
- Relevant experience in in-house marketing of AV technology and/or agency required
- Art production experience in order to better understand timelines for assignments made and jobs coming in
- Experienced in managing a small staff
- Prioritize marketing projects and allocate resources accordingly
- Plan, organize and execute effective marketing communications events
- Experience with Digital Marketing tools and techniques, Press and Media activities and Trade Show Management
10
Skills For Senior Director, Marketing Communications Resume
- Looks into sponsorship proposals and evaluates the potential prior to presenting the case to Senior Management
- Extensive direct mail creative development, email development, production and management experience
- Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities
- Working with colleagues across the Company to identify key differentiators – within practices and projects – and to refine marketing messages
- Understanding of mass media including television and direct mail production methods
- Developing and delivering insightful strategies and presentations to the executive committee and business departments where appropriate
- Preparing web and digital assets for distribution on digital media platforms in support of marketing campaigns
- Willing to shape and lead change programs
- Understanding of consumer behaviours, purchase and sales cycles and how to compel audiences to act
List of Typical Responsibilities For a Director, Marketing & Communications Resume
1
Responsibilities For Director, Marketing Communications Resume
- Direct and manage internal Creative Services department including Project Managers and Graphic Designer. Ensure department is in compliance with the USH brand guidelines
- Plan and implement creative advertising consistent with the USH strategic vision and brand, including digital, out-of-home, print, direct mail and collateral for all areas of product responsibility
- Good computer skills; MS Office, EBD, SAP/R3, Booking system etc
- Experience communicating marketing strategies and current marketing best practices with experience managing projects in a rapidly changing environment
- Responsible for effectively managing the NA PR budget by providing accurate estimates and cost savings solutions
- Drive an overall project management process and to effectively manage deadlines and budgets
2
Responsibilities For Director Marketing Communications Resume
- Motivational skills for others
- Proven experience in marketing communication and related leadership roles
- Proven ability to conceive and develop creative ideas and cost-effective solutions
- Achieve recognition internally and externally as an expert in 21st century jobs, skills and employability
- Four years of work experience managing a communications or public relations program or comparable media or public relations professional experience
- Experience in marketing, media relations, public relations or experience in the news business
3
Responsibilities For Senior Director, Marketing & Communications Resume
- Commercial experience or strong familiarity with sales processes and client interactions
- Experience hiring and managing external marketing / communications agencies
- Previous experience preparing and delivering executive communications extremely helpful
- High preference for candidates experienced driving and leading MarCom teams within a Global Hi-Tech organization
- Proven track record of success in leading change and innovative styles in marketing and communications
- Partner with VP to build strong brand positioning, brand architecture and an integrated consumer communication platform
- Build strong relationship with KOLs and professional organizations
4
Responsibilities For Associate Director Marketing & Communications Resume
- Effective team-leader and participant
- Track effectiveness of lead generation activities, integration and follow up with commercial teams
- Good product (truck) knowledge
- Experience in launching and tracking advertising campaigns; able to utilize analysis and translate anecdotal and research data into recommendations and plans
- Self-starter with team orientation, entrepreneurial skill set able to identify and initiate programs quickly
5
Responsibilities For Director, Marketing Communications, Digital Resume
- Experience working with third-party vendors, design agencies, and content developers
- Experience working with volunteers is desirable
- Manage competing priorities and high operational tempo
- Experience working in an institution of higher education desirable
- Previous trucking, automotive or related transportation industry experience
6
Responsibilities For Director Marketing & Communications Resume
- Responsible for staff performance and development goals, establish staff priorities, and conduct annual performance appraisals
- Maintain strong relationships with key partners and represent MHUW at professional and community events, in a leadership role
- Developing and executing public relations programs within the hotel and local/regional markets
- Developing and maintaining an issues awareness program and crisis communications program
- Producing a variety of printed materials and other collateral as needed for marketing communications efforts
- Acting as spokesperson for the hotel and as a member of the Executive/Crisis Management Team
7
Responsibilities For Associate Director Marketing Communications Resume
- Being a key contact within the hotel for the media, industry partners and the community
- Developing joint regional and national promotional opportunities with other Fairmont properties
- Increasing Veeder-Root awareness with end users
- Positioning Veeder-Root as the leader in its segment and the partner of choice
- Generating preference and demand from users for our solutions
- Providing sales-ready leads to our sales teams and distributors
- Oversee the daily activities of the Marketing & Communications Department including budgeting, planning and staff development
- Key contributor in developing marketing strategy for the worldwide Marketing Communications team
- Self-initiating and empowering using sound business judgment
8
Responsibilities For Associate Director, Marketing Communications Resume
- Hands-on success launching integrated marketing campaigns and managing a metrics-focused communications function
- Define detailed measures, metrics and KPIs and the reporting mechanisms to track leading and lagging indicators for all
- Steward the ongoing evolution of the CPPIB brand in highly competitive global markets, ensuring our relevance as a leading, global institutional investor
- Develop and act on research-driven insights, measuring and monitoring the success of marketing communication strategies
- Responsible for managing the process and working with external vendors to test and optimize advertising and sponsorship campaigns
- Can work collaboratively across the organization, at all levels, to own online advertising, marketing collateral and other branding elements
- Work with our CSU’s to translate their marketing goals and strategies into actionable marketing communications plans and deliverables
- Work closely with the Sr. Leadership team in planning/achieving out segment’s strategic objectives
- Develop communications to stakeholder groups (internal and external) including updates regarding healthcare policy, and business overall
9
Responsibilities For Cluster Director, Marketing & Communications Resume
- Drive continuous learning and development through transparent communication and sharing
- Capable of understanding and interpreting customer and dealer needs
- Assists in managing and hosting of luxury Virtuoso, Signature Travel & Pro Travel visitors and relationships
- Plan and oversee the hotels advertising and promotion activities, including print, electronic, social and direct mail
- Communicate with outside advertising agencies on ongoing campaign
- Liaison with CSU advertising agency for recruitment, branding and targeted SEM campaigns
- Extensive hands-on knowledge of marketing communication technologies, including media and digital strategies
- A knowledge seeker committed to developing a deep understanding of business units and related customer segments, their challenges and pain points
- Work with VP Marketing and Senior Executive Team to recommend and direct Fidelity Investment Canada’s advertising and sponsorship spends
10
Responsibilities For Senior Director, Marketing Communications Resume
- Liaise with the hotel’s media company on collateral, promotional pieces, and advertising campaigns
- Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed
- Support client conferences and events. Develop trade show messaging
- Develop, execute and manage a strategic marketing communications program aligned to the SBU vision, mission and goals
- Leverage existing media relationships and cultivate new contacts within consumer beauty and professional salon/spa media
- Control quality of deliverables, following checks and balances systems to ensure accuracy
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