Director Marketing Operations Resume Sample
Hoyt Rodriguez
757 Deckow Plaza,
Dallas,
TX
+1 (555) 161 6828
Work Experience
Director, Marketing Operations
09/2017
-
PRESENT
New York, NY
- Credit campaign operations
- Compliance – building out FLOD and establishing a discipline and culture for risk mitigation throughout the org
- Responsible for the flawless execution of campaigns
- Identifies opportunities for optimization of processes
- Establishes and leads compliance function for NA Consumer marketing as a whole, strengthening our internal business control environment and responding to regulators as needed
- Oversees a consolidated Database Marketing function that services both Credit and payments campaigns
- Leads the campaign operations team for Credit Marketing
- Works closely with Product team to ensure successful implementation of new marketing technology platforms (ESP, MRM, etc)
Director Marketing Operations
08/2010
-
03/2017
Dallas, TX
- Partners with cross functional product and engineering team to mitigate and solve system issues
- Manages the marketing operations budget, forecasting and third party contracted vendors
- Producing, managing and streamlining M&FD planning and processes to ensure we are a “well oiled engine”
- Management of the marketing database and ensuring that our contact strategy is compliant with all global and local laws
- Producing dashboards and reports for all of the M&FD function that let us know how we are performing against goals and outcomes
- Producing insight from the dashboards on how we can further improve or areas that need attention
- Owning the annual planning, budgeting and reconciliation process for M&FD
- Manage event and third-party list uploads into Marketing Automation Platform
- Mentor and educate users on operational best practices e.g lead routing, lead scoring
Managing Director, Marketing Operations
11/2003
-
06/2010
San Francisco, CA
- Manage technical aspects of key marketing automation and CRM systems
- Benchmark the organization’s marketing activities, performance and investment against industry best practices; develop a roadmap for improvements and necessary changes
- Identify, recommend and lead the implementation of marketing operations technology initiatives
- Create and automate systems to capture, assess and report on the massive data pool generated by marketing efforts
- Manage, allocate and create process around Marketing resources, both human and financial
- Assess the organization’s capabilities against objectives; build required infrastructure to achieve these goals
- Maintain institutional knowledgebase by creating a shared repository of reports, results, analysis, tools and best practices
Education
Washington State University Vancouver
1999 - 2003
Bachelor's Degree in Marketing
Professional Skills
- Strong Microsoft Excel skills with ability to use query and report generation tools
- Strong written and verbal communication skills with the ability to clearly articulate to audiences at all levels
- Proven to be able to operate in a vibrant, high growth environment where strong relationships with other departments is crucial for success
- Strong analytical and financial projection skills
- Proven experience establishing tools and process to support operations and/or marketing initiatives
- Exceptional proofreading skills and attention to detail are required
- Demonstrated experience in a Marketing operations leadershipposition
How to write Director Marketing Operations Resume
Director Marketing Operations role is responsible for marketing, training, recruiting, retail, finance, credit, integration, database, mac, reporting.
To write great resume for director marketing operations job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director Marketing Operations Resume
The section contact information is important in your director marketing operations resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director Marketing Operations Resume
The section work experience is an essential part of your director marketing operations resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director marketing operations responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director marketing operations position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director Marketing Operations resume experience can include:
- Experience managing a team – proven leadership and coaching skills
- Proven track record in performing well in a fast pace environment to effectively manage multiple projects
- Strong interpersonal skills working vertically and horizontally
- Strong computer skills – Office suite
- Developing and managing operational resources to ensure cost-effective and time-effective development, management and production of marketing work
- Keen listening skills
Education on a Director Marketing Operations Resume
Make sure to make education a priority on your director marketing operations resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director marketing operations experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director Marketing Operations Resume
When listing skills on your director marketing operations resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director marketing operations skills:
- Handle multiple projects and operate effectively in a high-pressured environment
- Proven experience in marketing and project management
- Experience leading a team in digital marketing or marketing operations
- Experience leading resource allocation, and managing time tracking and budgets
- Extensive experience in digital marketing, CRM, fan engagement and analytics using platforms such as Google Analytics, Salesforce, etc
- Seven (7) or more years of experience in operational management within a marketing or advertising department
List of Typical Experience For a Director Marketing Operations Resume
1
Experience For Director, Marketing Operations Resume
- Excellent attention to detail, superior prioritization and organizational skills
- Lead and manage workflows ensuring effective exchange of campaign information and asset deliverables
- Work experience in advertising and/or finance roles supporting primary
- Production/Project Management experience in a retail/agency or other fast-paced, high-volume environment
- High competency and proven track record of project management
- Marketing technology experience
- Overseeing regular reporting of marketing metrics and KPI’s, dashboard construction, and applying lessons learned based on data & benchmarking metrics
- Leading, mentoring and developing a high performing team
2
Experience For Director, Marketing Operations, Clinique Resume
- Developing & iterating marketing processes such as campaigns, GTM, approvals, communications, invoicing and project management
- Leveraging processes and tools, manage and grow Marketing database, including integrity, enrichment, and build out
- Create and proofread business development and marketing materials, including marketing collateral and pitch materials
- Oversee all marketing operations functions from processes to marketing systems, workflow, SLAs, reporting, email and database management
- Advances ministry market strategy by completing specific projects and other initiatives that support operational planning, coordination and decision-making
- Partner with teams responsible for managing production and trafficking of promotional materials. These include online and offline creative assets
- Manage and execute on invoicing and tracking open matters
- Work directly with marketing, sales and senior management providing data driven strategy & insights
- Change management and communications for technology implementation, data policy and process re-engineering within marketing
3
Experience For Managing Director, Marketing Operations Resume
- Ensure consistent messaging and adherence to brand standards and best practices
- Facilitate and optimize information flow around the company, including to and from the executive leadership team
- Manage day-to-day escalations and troubleshooting of production issues
- Lead the budget planning process and the creation of the final presentation to senior management
- Enhance current financial process to ensure accurate reporting as the business strategy and needs change
4
Experience For Director, Marketing & Operations Resume
- Dashboard creation and monitoring through each event
- Manage lead funnel and reporting
- Plan overall campaign production timelines and project deliverables
- Oversee campaign project management team to assure we eliminate time sensitive bottlenecks and meet key milestones
- Lead a team of 9 with 3 direct reports & third party onsite production management team
- In charge of Marketing Systems (e.g., Content/Digital Asset Management, Online Proofing and Offer Management) on-going maintenance, enhancements, contract negotiations and hardware/software support
- Expert knowledge of marketing campaign workflows, including understanding the creative and production process for offline and digital materials
- Manage the day to day tracking and reporting on the IM budgets across adult networks and centralized teams
- Know Marketing leadership’s key presentations throughout they ear in order to support preparation and organization of these meetings
5
Experience For Director, Marketing Operations & Analytics Resume
- Estimate print projects and provide costs, timelines and schedules to business owners
- Perform quantitative and qualitative financial analysis on production and headquarter expenses
- Hands-on knowledge of enterprise CRM platforms (Salesforce)
- Working knowledge of customer database management, server optimization and support, large scale email deployments, best practices for email deliverability and email compliance are necessary
- Define metrics and KPIs that support the overall business strategy and Marketing’s contribution to the business
- Facilitate the development of marketing materials for MBC and it’s agencies
- Lead the “thought leadership & POV” strategy and facilitate it’s execution across all of MBC ensuring that all TL/POV activities support and enhance the positionings of the agencies involved in the activity
- Experience in the use of business analytics, key performance indicators and dashboards
6
Experience For Executive Director, Marketing Operations Resume
- Innovative, motivated, organized, high-energy team player
- Process and quality orientation with extreme attention to detail
- Based in the SF Bay Area
- Analyze existing market research data (secondary research) and identify key market trends and issues, constituent needs, user/buyer personas and processes, and purchase drivers
- Review market research reports in key data areas to include purpose, assumptions, demographics and psychographics for product marketing efforts
- Identify and conduct market research projects and electronic surveys as needed in support of LSG marketing strategy development
- Monitor trade publications and other associations for benchmarking and best practice purposes
- Manage and assist with practice development and marketing efforts, including tasks related to collateral, pitch materials, email campaigns, competitive research and client relationship management and associated systems
7
Experience For Director Marketing Operations Resume
- Organize, regularly update and create as needed practice documentation, including professional biographies, qualifications, pitch materials, engagement documentation, and thought leadership
- Collaborate with Corporate Finance Knowledge Management to drive OCFO external marketing initiatives to completion, including annual collateral reviews and bi-monthly thought leadership distribution campaigns
- Manages gratis program, including field gratis, to ensure it’s focusing on right categories/SKUs and is forecasted appropriately
- Manage marketing reporting (pipe, growth, y/y etc)
- Strengthen marketing & operations processes, manage future visioning and steer changes
- Manages i-pad program, including roll-out and iPad budget line from Account Lead’s capital maintenance budget
- Deep expertise in developing analytics, KPIs, insights and executive metrics
- Drive the process of Marketing and Studio team to maximize workflow and productivity
8
Experience For Director, Marketing Operations Resume
- Develop marketing automation and campaign management best practices and trend
- Take a lead in analytics and reporting of of our pipe-generation targets
- Work closely with cross-functional marketing teams to track, measure and report against objectives
- Focused analytics and operational improvements on four key marketing ROI indicators
- Manage marketing analytics & lead coordination with core and Enterprise Systems on improvements (ROI - eg. cost per lead, post pipe, pipe closed etc)
- Lead marketing and enablement processes & efficiencies and manage relationship with internal SFDO and SFDC owners (SDR, ROE changes etc.)
- Lead integration & alignment across marketing function (cross-functional integration & alignment)
9
Experience For Director, Marketing Operations, Clinique Resume
- Represent Marketing as Enterprise Systems project lead
- POC for any marketing related enterprise systems projects
- Data appending and data acquisition project manager
- Manage lead routing processes and projects
- Business Intelligence tools (e.g., Business Objects, MicroStrategy, Microsoft
- Bachelors in Computer Science, Information Technology, or related field required
- Gain knowledge related to the clients' industry, and the current business environment and incorporate this knowledge into the overall technical solution
- Participates in the development of organizational alignment, competency assessments and skills development,
- Help communicate strategy out to various parts of the organization to insure alignment and understanding of priorities
10
Experience For Managing Director, Marketing Operations Resume
- Understanding of key technologies in marketing technology stack
- Support the VP Marketing in creating a long term marketing vision and strategy
- Complete marketing technology infrastructure ownership (project management and implementation, governance and roadmap development), including collaboration with engineering, product management, sales, and other functions
- Includes CRM, webinar platform, and e-mail platform
- Funnel Volume, Conversion Rates, Velocity, Revenue Impact
- Analyze cost per registrant and improvement suggestions from campaigns
- Manage process of registrant, to attendant, to follow up calls
List of Typical Skills For a Director Marketing Operations Resume
1
Skills For Director, Marketing Operations Resume
- Advance Excel skillset required, strong familiarity with SQL desired
- Strong business acumen, strong operational and program management bias
- People management skills
- Strong understanding of customer acquisition, lead nurture, and life-cycle marketing (from on-boarding to win-back)
- Experience working in a creative marketing environment
2
Skills For Director, Marketing Operations, Clinique Resume
- Past experience in helping CMO teams to orchestrate planning and activities globally
- Past experience in negotiating budget allocation with geo sales & marketing leaders
- Marketing experience of any kind; 5-7 years of strategic marketing is highly desirable
- Experience deploying email marketing programs at scale and cadence
- Experience in building and growing teams
- Set marketing goals, campaign priorities, and recommend initiatives to achieve goals
3
Skills For Managing Director, Marketing Operations Resume
- Establish resource allocation for marketing team members and align priorities with business KPIs
- Manage backlog of marketing ideas and prioritize based on business impact and level of effort
- Partner with Digital Experience to represent marketing for projects such as the website and CRM
- Develop strong relationships with marketing teams, sales, and account analytics
- An expert knowledge in how to manage a backlog of competing priorities and ideas
- Proven track record of developing relationships with global partners, in-region management, and co- workers
- Hands-on deployment experience with enterprise marketing automation platform (Eloqua)
4
Skills For Director, Marketing & Operations Resume
- Experience in marketing, with an emphasis on operations and traffic/campaign management
- Experience in a marketing, communication, and/or PR
- Experience in the use of third party data sources for lead database building and augmentation
- Experience in project and system delivery life cycle (SDLC) involving medium to large scale databases and interactive applications
- Experienced in using CRM and analytics tools
- Proven ability to build and manage strategic technology partnerships
5
Skills For Director, Marketing Operations & Analytics Resume
- Strong team player with service-oriented attitude toward external and internal audiences
- Flexibility, and a demonstrated ability and willingness to think strategically and act
- Trust-based relationship builder with proven ability to influence executive stakeholders and peers
- Experience leading change management initiatives
- Proven delivery of positive results and efficiency
6
Skills For Executive Director, Marketing Operations Resume
- Seven (7) or more years of experience in a supervisory management or leadership position with direct reports
- Experience in operations, marketing, and/or program management
- Mix of agency and client side experience is desirable
- Experience with Marketo, Cvent, and Dynamics
- Collaborate with On-Campus and Experienced Hire Recruiting Teams to manage recruiting activities and materials
- Experience developing and growing a high-performing team
- Extensive experience in marketing operations, marketing planning and operations
- Maintain a strong understanding of brand standards and their application ensuring that all materials/content developed and implemented are in compliance
- B2B software Marketing Operations experience
7
Skills For Director Marketing Operations Resume
- Experience in marketing operations, digital marketing, and/or campaign management or similar positions
- Experience in the use of third-party data sources for lead database building and augmentation
- Experience in the use of business analytics, key performance indicators, and dashboards
- Ambitious self-starter with demonstrated ability and willingness to roll-up sleeves and execute to get the job done
- Understanding of Marketing processes, digital Marketing, web content planning and content lifecycle management
8
Skills For Director, Marketing Operations Resume
- Refreshing place to work – gaining share, implementing new ideas, scrappy and fun
- Managing and delivering Marketing automation processes and projects from inception to maintenance
- Identifying team core competency gaps and arranging for external and internal training opportunities
- Managing fiscal and quarterly planning process
- Setting Pipe goals for events and post pipe analysis on meeting goals or not
- Energizing and fast paced environment
9
Skills For Director, Marketing Operations, Clinique Resume
- Marketing technologies, especially MRM, MAP and BI
- Marketing and sales automation platform mechanics
- Understanding of operational requirements to meet customer and end consumer needs
- Managing team events and meetings
- Overseeing a fiscal budget
10
Skills For Managing Director, Marketing Operations Resume
- Perform planning, budget tracking and forecasting of the marketing operations department
- Manage Marketing Operations Center of Excellence (COE) including Content Marketing, Digital Marketing, and Design Studio
- Lead cross-functional teams charged with planning, designing and implementing marketing initiatives aligned with strategic business objectives
- Work with members of various marketing teams to develop and communicate actionable, revenue-generating strategies by analyzing marketing campaign performance
- Expert-level understanding of the technology marketplace powering today and tomorrow’s marketing efforts
- Clear understanding of financial and business metrics and use to establishing them along with working to clear ROI goals
List of Typical Responsibilities For a Director Marketing Operations Resume
1
Responsibilities For Director, Marketing Operations Resume
- Be flexible and respond quickly to changing priorities on short notice
- Coordinate brand activities, priorities, and drive innovation within marketing operations
- Experience in marketing operation with a deep understanding of technology and campaign execution
- Drive continuous improvements in the processes both for campaign operations and all customer facing marketing
- Willingness and ability to work a variable work schedule, including extended hours, weekends, and holidays as needed
- Manage senior level brand updates, communications, and all marketing calendars
- Facilitate internal approvals of creative projects to include routing copy, layouts and proofs
2
Responsibilities For Director, Marketing Operations, Clinique Resume
- Inform team members of scheduling changes, conflicts and requests
- Provide industry and best practices in the area of customer marketing strategies and execution
- Facilitate cross functional collaboration and execution of marketing deliverables to ensure integration and optimization of customer strategies
- Own budget management for the marketing department
- Manage list uploads (registration, attendees etc for events, campaigns etc)
- Manage marketing enablement support with AEs (eg. create training documentation for how to email from a campaign; how to use email templates/call scripts to drive registration on ALL events; event in the box training for AE led dinners etc)
3
Responsibilities For Managing Director, Marketing Operations Resume
- High energy, charismatic, passionate, innovative
- Dynamic confident personality with ability to successfully drive projects with minimal guidance
- Oversee Zenefit’s marketing technology stack, systems and processes (i.e. marketing automation, CRM, database, and enabling technologies). Responsible for system administration, security, integration, user guidelines and ongoing optimization working closely with global operations
- Responsible for key sales and marketing processes intended to support revenue growth; i.e. lead management, email marketing, pipeline management, revenue performance, etc
- Manage Zenefit’s campaign execution process in partnership with the marketing programs and field marketing teams. Responsible for defining and monitoring optimal execution process and ensuring best practices as well as training/enabling other demand marketing team members
4
Responsibilities For Director, Marketing & Operations Resume
- Improve account targeting and allocation through management of key data (account hierarchies, industry, and segmentation)
- Develop and implement strategy for data governance (acquisition, validation, augmentation and enhancement). Includes evaluation and selection of various data suppliers and enhancement technologies
- Develop and implement strategy for ongoing control, maintenance and enhancement of existing marketing database: process, standards, access control, documentation, etc
- Create marketing segmentation, target key potential prospects, and define audience specific marketing campaigns across different channels
- Identifies, recommends and leads the implementation processes and tools, including directing cross-functional implementation teams, in an effort to increase overall effectiveness of the marketing organization
5
Responsibilities For Director, Marketing Operations & Analytics Resume
- Assesses the organization’s current Marketing capabilities against future Marketing objectives and requirements, and formulates a strategy to build required competencies through internal development and recruitment
- Benchmarks the organization’s current marketing activities, performance and investment against industry best practices, and through gap analysis, develops a roadmap for improvements and business case for undertaking necessary changes
- Conducts regular Marketing Operations Reviews to align Marketing strategy with tactics and ensure effective execution of Marketing strategy, including a functional “health check” on at least an annual basis
- Accelerates change through the marketing organization by applying change management concepts and methods to implement organizational strategies in order to meet business objectives
- Control and manage Marketing Operations budget
- Demonstrate cohesive leadership, build high performing work teams, implement and manage productive operating mechanisms to ensure team alignment, strong communication and on time, measurable marketing results for the business
- Experience leading a high performing marketing team
- Contributes to the overall Global Marketing strategy and direction and collaborates with Marketing Leadership Team to develop a strategic plan
- Experience in marketing – with at least 6 years of marketing operations experience in B2C/B2B life sciences, high tech or pharmaceutical companies
6
Responsibilities For Executive Director, Marketing Operations Resume
- Leverage our key marketing systems (Salesforce and Marketo) to drive our business forward
- Manage marketing team workflow ensuring that requests for marketing expertise are logged, prioritized and completed in a timely and effective fashion. This includes driving the agenda for monthly all marketing meetings
- Orchestrates the annual marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing’s goals are aligned with sales and product objectives
- Defines the end-to-end lead management process with GSO including lead definition capture, nurturing
- Set the strategy and manages implementation and tracking for the company’s enterprise marketing automation system
- Develops departmental processes and procedures for marketing performance reporting and attribution
- Program management of all programs across marketing (Campaign, Launches, Technology Implementations for eg)
- Establish standard processes and tools for telemarketing / LQS
7
Responsibilities For Director Marketing Operations Resume
- Oversight and support of our marketing automation tools including Pardot and the interactions with other integrated systems such as Salesforce.com, data quality and augmentation sources and more
- Responsibilities include definition and creation of marketing best practices, maintenance of campaign, program, drip & nurture program metrics
- Creation and management of the marketing budget
- Advanced user of marketing automation systems like Pardot, Marketo or Eloqua
- Leverage data and analytics from multiple sources to help identify opportunities for marketing optimization
8
Responsibilities For Director, Marketing Operations Resume
- Responsible for marketing performance benchmarking and measurement, strategic planning guidance and execution, competitive intelligence, budgeting, and process development
- Develop strong working relationships with subject-matter experts in the business as well as both internal and external partners; executing on opportunities to bring continuous improvement practices into daily routines
- Leveraging processes and tools, manage and grow the marketing database, including integrity, enrichment, and build-out
- Oversee and support our marketing automation tools including Marketo and integrated systems such as Salesforce.com
- Define and create marketing best practices, maintenance of campaign, program, drip, and nurture program metrics
- Identify new opportunities for technologies, workflow improvement and innovation
- Accountable for the development and implementation of strategic processes associated with Marketing and Communication Centers of Expertise and/or Shared Services
- Functions as a project manager with regard to programs and initiatives within a specific Center of Expertise
- Advises leaders and staff within area of expertise
9
Responsibilities For Director, Marketing Operations, Clinique Resume
- Contributes to broader initiatives that drive organizational decisions that align to specified areas as part of the Marketing and Communication Centers of Expertise and/or Share Services
- Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales for qualification and for increasing efficiencies and conversion rates
- Define business analytics and create dashboards and reports to measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall business performance
- Knowledge of successful campaign structures and account-based marketing plays
- General knowledge of Continuous Quality Improvement (CQI)
10
Responsibilities For Managing Director, Marketing Operations Resume
- Analyze user requirements for technology
- Intermediate knowledge of Microsoft Office (Word, Excel, Outlook, and PowerPoint)
- Intermediate knowledge of Mac hardware/software and system needs
- Willingness and ability for overnight travel for up to ten days
- Oversee quality control to ensure accuracy in campaign execution
- Traffic creative projects to appropriate teams for approval
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