Global Marketing Resume Sample
Erna Smith
506 Ransom Grove,
New York,
NY
+1 (555) 122 0843
Work Experience
Head of Global Marketing
06/2017
-
PRESENT
Boston, MA
- Help manage and monitor the marketing budget and track the return on investment of the sector’s marketing initiatives
- Responsible for implementation of integrated marketing campaigns across multiple markets, special focus on digital marketing
- Management of project calendars, timelines, and budgets
- Development of all creative assets in collaboration with internal brand / creative team and / or agencies
- Work closely with global marketing teams to adapt global initiatives for individual markets
- Work closely with the analytics and insights team to analyze quantitative to track and measure all activities
- Maintain ongoing overview of programs, tracking all activities and keeping internal stakeholders informed
- Leads the planning, development, and execution of major business segments’ external marketing communication planning process. Sets best practices in developing communication strategy and tactics for RSS across LCTs. Ensures alignment across promotional materials in core RSS messaging, formats and Roche branding
- Knowledge and experience in medical product marketing including product positioning and development of supporting promotional programs
Global Marketing
12/2010
-
01/2017
Detroit, MI
- Develop a deep understanding market opportunity for ODM target customers, as well as their buying criteria and process including key vertical markets
- Plan and oversee, in partnership with Corporate Marketing, advertising and promotion activities including print, online, electronic media, and direct mail
- Develop and recommend positioning, packaging, and pricing strategy to produce the highest possible long-term market share and profitable growth
- Champion understanding and enhancing the customer journey and experience at the key touch points to make the customer experience a differentiated competitive advantage
- Specify market requirements for current and future services and solutions by conducting primary market research supported by on-going visits to customers and non-customers, and through competitive analysis, secondary research, and other sources
- Drive market intelligence and market sizing activities for ODM including competitive intelligence
- Integrate and champion ODM as part of the 3D Systems Brand Strategy
- Define and oversee a demand generation strategy for ODM
Global Marketing Intern
06/2008
-
11/2010
San Francisco, CA
- Good analytical skills and ability to work cross-functionally
- Develop global brand assets: assist in developing effective marketing materials and initiatives to strengthen brand messages and activation. Output could include, but not limited to: global launch packages, sales aids, objection handlers, videos, illustrations, newsletters, publications and websites
- Design and implement core brand initiatives to support regional activation: partnering with the brand leads, design and execute core initiatives to strengthen the global brand priorities and activation. Output could include, but not limited to: HCP and consumer websites, brand rooms, KOL database, best practices share & re-apply
- Develop HCP educational programs and materials: working with the brand team leads, Medical Affairs and designated KOLs, help develop best-in-class HCP/KOL educational programs & materials for key markets
- International Congress Support: Develop strategic congress and other medical education/conference plans for the year, develop work plan, manage project within allocated budget and implement with excellence
- Develop and implement strategic marketing plans and vertical strategies to achieve 3D Systems ODM objectives
- Develop a deep understanding of customer needs and drive a winning value proposition for ODM
Education
Western New England University
2002 - 2007
Bachelor's Degree in Business
Professional Skills
- Sharp interview skills, ability to assess a wide variety of technical skills and soft skills
- Excellent in written, verbal, and visual communication skills with very effective public speaking skills and presence
- Strong attention to detail and superior project management skills while performing in a cross-functional environment handling multiple priorities
- Leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others
- Strong business acumen and strong analytical skills
- Sharp interview skills, ability to assess a wide variety of hard and soft skills
- Strong strategic planning and analysis skills in sales, marketing, and business
How to write Global Marketing Resume
Global Marketing role is responsible for leadership, interpersonal, direct, business, analytical, organizational, marketing, player, building, excel.
To write great resume for global marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Global Marketing Resume
The section contact information is important in your global marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Global Marketing Resume
The section work experience is an essential part of your global marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous global marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular global marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Global Marketing resume experience can include:
- Development and implementation of marketing plans for products and platforms. Ensure market readiness for new product launches, execute plans precisely and measure success (KPIs)
- Manage the delegated aquaculture product portfolio, including analysis of gross margin optimization, support of supply improvements, rationalization diversification and business development opportunities
- Strong presentation and communication skills including ability to influence others, comfortable presenting to clients and Senior Management
- Excellent communication skills in both written and spoken English. Additional languages are meriting
- Solid Media industry knowledge with ability to understand relevant skills, target companies, conferences, open source communities
- Outstanding presentations skills and ability to inspire and influence others
Education on a Global Marketing Resume
Make sure to make education a priority on your global marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your global marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Global Marketing Resume
When listing skills on your global marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical global marketing skills:
- Experience leading cross-functional projects, with strong project management and decision-making skills
- Team player with strong interpersonal skills, including efficient networking and building lasting relationships across functional and geographical areas
- Strong leadership skills – leading and influencing without direct authority
- Exceptional writing and presentation skills. Direct copy writing and creative development experience is desirable
- Excellent communication skills, both written and verbal, including public speaking
- Strong marketing, financial and technical skills
List of Typical Experience For a Global Marketing Resume
1
Experience For Head of Global Marketing Resume
- Professional and articulate, with excellent communication and relationship building skills across all levels of the organization
- Excellent interpersonal skills, especially when dealing with customers, senior executives, sales teams, and business partners
- Strong leadership skills with capacity to assume more significant management responsibilities over time
- Strong commercial experience in an e-commerce environment
- Extensive management experience - proven ability to lead, motivate and guide a team (that includes remote direct reports) towards success
2
Experience For Global Marketing Specialist Resume
- Show leadership skills, exemplify clear communication, and work well with all parties involved in projects
- Marketing experience or relevant work experience
- Being able to demonstrate Marketing ‘capability’ as value-add rather than a cost
- Proven track record of planning and executing the full marketing mix: advertising, media, promotions and communications (online and offline)
- Experience managing SEM campaigns (i.e. Google, Yahoo/Bing) or other digital advertising campaigns (i.e. digital media buying)
- Experience with planning (marketing strategy) and reporting for marketing communications activities
3
Experience For VP, Global Marketing Resume
- Experience leading marketing teams in small & large software business units
- Extremely customer focused, good understanding of the luxury consumer in a global environment
- Develop global programs that resonate with Regions, Consultants and Clients while driving the brand’s strategy and seasonal priorities
- Strategic marketer with a proven ability to drive step-changes in a young business
- Experience with CRM and marketing automation tools is desired
- Demonstrated ability to manage often outsourced marketing activities (Ad production, PR, product identity systems, websites etc.)
- Providing strong leadership to Global Marketing team (based in London and New York City), proactively developing team and individual performance
- Relevant experience, preferably in event management
- Handle multiple projects, prioritize and initiate change
4
Experience For Director of Global Marketing Resume
- Assume other Marketing responsibilities as needed or as priorities expand
- Related Marketing experience
- Excellent client focus, ability to frame proposals with client motivations in mind
- Assume other Marketing responsibilities as needed or as priorities change
- A graduate with marketing experience ideally within leisure or FMCG
- Posting, coordinating and organizing content for social sites – see listing below
- Marketing communications incl. advertising, events, marketing tools and sales collateral etc
5
Experience For Senior Associate, Global Marketing Resume
- Understanding of marketing challenges and considerations within a global landscape
- Leading cross-functional Product Introduction teams
- Networking and strategic support to business regions and geographical clusters
- Understanding of commercial vehicles, its business environment and challenges
- Marketing analytics, related change management and follow up on objectives and targets
- Booking domestic and international business travel through Concur
- Maintaining digital libraries of materials and distribution lists
6
Experience For Global Marketing Associate Director Resume
- Working with the senior marketing manager to develop and deliver the marketing strategy and plan
- Being able to maintain focus, energy and enthusiasm around the Marketing capability agenda in spite of budgetary challenges
- Influencing: Ability to build network of trust-based relationships and leverage that network to gain alignment on key business issues
- Leading collaboration with external partners and agencies
- Fostering teamwork first – Success measured on team results
7
Experience For Global Marketing Intern Resume
- Willing to travel. Both domestically and internationally. (10-20%)
- Marketing Resource management tools – Unica, Eloqua, Aprimo
- Driving the update of Diageo’s internal image & data bank
- Participate in annual marketing planning, including sales forecasts and marketing initiatives supporting such goals
- Book travel, arranging meetings and conference calls, covering phone lines, managing calendars, and coordinating verbal and email requests
8
Experience For Senior Manager of Global Marketing Resume
- Support the Global Marketing Team in planning and optimizing Marketing campaigns
- Manage sharepoint site for marketing department, uploading and organizing all documents and managing users and access
- Affinity for learning analytics, and pulling/parsing competitive info using Excel
- Capability Building by training and engaging teams / functions to live-up to Solutions processes
- Contribute to annual marketing communications planning and reporting
9
Experience For Global Marketing Capability Manager Resume
- Work with regional marketing teams to integrate media, PR, and key account marketing into regional marketing plans
- Assist marketing with creative or revising marketing materials for Sports
- Set the strategic direction by establishing strategic marketing plans and identifying growth initiatives to support revenue and margin targets
- Support the rollout of the brand re-launch, managing the timeline of all deliverables and developing assets including copy and creative briefs
- Provide product / competitive expertise for Development, Marketing and Publishing teams
10
Experience For International Global Marketing Account Manager Resume
- Attends all ILT meetings and bring a point of view from Consumer Marketing
- Support in planning the Global Marketing calendar
- Oversee market and competitive intelligence activities, including monitors competitive products and marketing activities
- Executute annual Internal Communications plan including employee articles, employee training events and the Fuse Ambassador Program
- Maintain archive of images and digital assets as necessary, including managing Fuse brand guides
- Global Marketing strategy, positioning concepts and governance
- Global Marketing plans and budgets, incl. enabling business regional/geographical cluster plans
- Staff management responsibility for 7 people including personal development planning
- Assist with training internal employees on new publishing platform
List of Typical Skills For a Global Marketing Resume
1
Skills For Head of Global Marketing Resume
- Strong leadership, interpersonal skills & business skills
- Blend strong operational and leadership skills with good business and financial acumen
- Excellent communication, presentation, and consultation skills (across and among multiple constituencies -e.g. customers, peers, associates; senior leadership)
- Strong analytical skills, financial acumen and business savvy
- Prior experience in day-to-day management of external agencies with the proven ability to drive measurable improvement on their performance
2
Skills For Global Marketing Specialist Resume
- Proven leadership skills with the ability to engage and motivate staff
- Operate and communicate effectively with geographically distributed groups
- Excellent project management skills including planning, organization, implementation, achievement of deadlines and ability to multi-task in a fast environment
- Demonstrated competence with general computer skills: Word, PowerPoint, Excel and Internet
- Solid tech and industry knowledge with ability to understand relevant skills, target companies, conferences, and communities
- Solid industry knowledge with ability to understand relevant skills, target companies, conferences, etc
- Strong client focus and relationship-building skills, ability to frame proposals with client motivations in mind
3
Skills For VP, Global Marketing Resume
- Strong project management and organizational skills, ability to manage multiple, diverse projects simultaneously
- Working knowledge of the www, Word, and PowerPoint, and intermediate Excel skills
- Working experience of 1-8 years with preference given to candidates with Website development and online marketing experience
- Experience managing product roadmaps, including working cross functionally to align priorities, resources and timing
- Experience in sales / marketing / business devleopment experience in the food ingredients / food manufacturing industry
- Language skills (Spanish, Portuguese, Polish) would be ideal
- Related experience with progressive management experience
- Effective leader with proven ability to develop, coach, and mentor as well as terminate non-performers
- Experience in sales and/or marketing management experience
4
Skills For Director of Global Marketing Resume
- Ten years of global marketing experience required. Retail and multi-channel experience is highly desirable
- Strong managerial courage – ability to make the tough decisions and not be overly sensitive (thick skinned). Demonstrates composure in pressure situations
- Builds strong, effective and diverse organizations. Gets work done through formal and informal relationships
- Superior interpersonal skills with an ability to work with people at multiple levels both inside and outside of Ormco
- Work effectively at multiple levels within an organization
- Patient, communicative, team player that is detail-oriented and has outstanding interpersonal skills
5
Skills For Senior Associate, Global Marketing Resume
- Marketing experience, including client-facing and/or B2B experience
- Marketing exposure in prior assignments
- Marketing, Innovation, Business - undertaking study of or already have experience in
- Provides market training and education programs based on clinical evidence messaging, positioning superior outcomes for the Vascular BU’s product suite
- Excellent functional expertise in traditional marketing as well as advancing digital marketing
- Experience in marketing-related projects in the Educational Publishing industry
- Demonstrated leadership in supporting Global and/or Country launches; has facilitated cross-functional launch planning and execution
6
Skills For Global Marketing Associate Director Resume
- Experience in working and leading (indirectly) a cross-functional and multi-cultural team
- Extensive sourcing experience with a search firm or in-house recruiting team
- Experience with and understanding of content marketing strategy, willingness to test a variety of content tactics to connect with Crocs core consumers
- 5 yrs or more experience in a global marketing role and preferably global leadership role
- Previous payments or product marketing experience
- Experience promoting a business or organization on social media
- Experience posting to LinkedIn, Twitter, Facebook, Instagram, and YouTube, for a business or organization
- Previous Global and or Applied Marketing experience
- Solid track record in generating new business generation within various regions (such as in Asia Pacific, Latin America, Europe etc)
7
Skills For Global Marketing Intern Resume
- Organizationally savvy; proven to be pro-active in an international business environment
- Prior internship at a B2B or B2C company
- Good knowledge of Microsoft Office, Photoshop, iPhoto, and Acrobat Pro
- Strong proficiency with Microsoft Office, especially Microsoft Excel
- Strong understanding of product commercialization processes
8
Skills For Senior Manager of Global Marketing Resume
- Experience in medical device or dental product development required
- Demonstrated ability to work in teams and independently, drive to deliver results, and meet deadlines
- Enterprise Mindset – Has a holistic perspective and drives aligned action for the good of the enterprise
- Demonstrated ability to be comfortable in a fast-paced environment
- Excellent organisational awareness
9
Skills For Global Marketing Capability Manager Resume
- Successful experience of collaborative management in the matrix of a global organization
- Identify and prioritize advertising solutions that map to advertiser branded content needs; aligning with Shazam’s overall strategy
- Strong global POV to inform regional plans & programs
- Continue brand conversion of digital assets used externally and internally in an established priority
- Capacity to build strong cross-functional relationships based on trust and respect
- Work with Regional teams to identify trends and shifts and incorporate market and local business priorities with brand and company initiatives
- Technical sourcing experience with a search firm or in-house recruiting team, preferably recruiting on roles with technical requirements
- Ourcing experience with a search firm or in-house recruiting team
- Anticipate the needs of the Executive and operates at a rapid pace alongside an entrepreneurial leader
10
Skills For International Global Marketing Account Manager Resume
- Recognized as a commercial leader with deep Global and Country brand leadership experience
- Collaborate with regional and other global sector marketing teams to deploy market-facing initiatives for high impact in the sector’s priority regions
- Leads with Human Sensitivity – Demonstrates respect (i.e. leads direct reports in a demanding yet fair way), develops others
- Create and execute GBT’s sales content strategy to drive top business priorities, market share, and brand
- Commercial and performance marketing experience
- Well organised – can handle competing priorities and meet deadlines
List of Typical Responsibilities For a Global Marketing Resume
1
Responsibilities For Head of Global Marketing Resume
- Take initiative, work independently and prioritize tasks; strong time-management, organizational and problem-solving skills
- Strong analytical skills, ability to translate data, assessments and observations into actionable strategy
- Experience and an understanding of working within womenswear along with a true understanding of the luxury customer
- Strong desire to learn more about marketing communications & branding
- Robust understanding of channel strategic initiatives and go-to-market priorities
- Responsible to crystalize and oversee the validation of Food Ingredients value-proposition
- Work with regional e-commerce teams to build best in class site experiences for all LFA products
- Marketing experience required
2
Responsibilities For Global Marketing Specialist Resume
- Managing email campaigns to promote product/services and communicating company’s brand value through email marketing
- Ensuring coordination measures regarding DB Schenker’s marketing communications activities
- Creating and organizing team outings and other events
- Managing and submitting expenses and expense reports, as needed
- Participate in formulating, developing, and executing marketing campaigns
- Support the launch of new international markets through planning, initiating, and following up on the creation of critical marketing pieces
- Lead for all marketing translations support, including organizing and working with other project managers and various translation contacts
- Work on selected digital marketing pilots, e.g. Search Marketing, Communities Management, online co-marketing with partners
3
Responsibilities For VP, Global Marketing Resume
- A passion for leading and developing a high performing team
- Meet and greet visitors and clients – including ensuring access/security, coordinating conference rooms, audio/visual requirements, and meal arrangements
- Assist in developing and managing product marketing materials, tools, resources, and relationships
- Travel as needed for training or to facilitate relationships and cultural understanding with global marketing initiatives
- Exposure to recruiting with a search firm or in-house recruiting team
- Calendar support and meeting scheduling
- Create and initiate structured processes regarding product marketing on a global level
4
Responsibilities For Director of Global Marketing Resume
- Capable of handling complex situations in a changing environment; able to consider complex decisions in a timely and thoughtful manner
- Assist with the development of marketing, training and sales plans for new product launches
- Develop internal product training materials in collaboration with Product Go To Market team and coordinate training efforts with relevant sales teams
- Develop go-to-market engagement planning, value positioning and communication plans in collaboration with Product team
- Contribute to company’s evolving Digital Strategy initiative
- Maintenance of the department’s organization charts, along with the entire marketing function for Pearson
- Keep abreast of competitor activities and industry developments in order to inform the business, and apply as necessary to marketing initiatives
5
Responsibilities For Senior Associate, Global Marketing Resume
- Ensure fluid communication of all marketing activity across the business
- Identify elements to shape the market to changing the ‘standard of care’ in the Community, at large globally
- Create traffic driving to the company’s website, execute online promotions and partnerships to help grow Belkin’s online presence
- Champion voice of the customer by ensuring that all strategies and communications centre around the customer through the correct use of customer insight
- Willingness to extensive travelling locally and abroad
- Develop, design and maintain Fuse website(s) necessary to execute Fuse Global Marketing Plans, Fuse projects and Fuse Product Support tools
- Coordinate with IT to set up new domains, register URL activations and technology considerations for new and existing sites
- Develop marketing content to be published online such as blogs, websites, social media, etc
6
Responsibilities For Global Marketing Associate Director Resume
- Global responsibility supporting regions
- Serve as Marketing Lead on the International Leadership Team
- Lead Global Marketing for Footwear, Accessories and Licensed Businesses
- Accurately track and report A&P planning throughout the year
- Collaborate with Merchandising and Commercial teams to identify key seasonal stories
- Manage development of all assets – photo, video, copy, packaging, in-store, sell-in materials
- Partner with Commercial Directors to develop Key Account marketing strategies, both physical and digital, to drive sell-out
7
Responsibilities For Global Marketing Intern Resume
- Manage execution of Key Account marketing initiatives, and track/report results
- Manage and Develop – 2 Marketing direct reports and 1 Art Director
- Communications and brand planning
- Video production assistance and editing
- Aid in the development of all offline and online marketing material to support product sales efforts
- Create and define a marketing contact strategy
- Conduct and oversee qualitative and quantitative research to inform value proposition and / or brand and product positioning.
- Work closely with Manager on preparing all documents used to brief development and creative groups
8
Responsibilities For Senior Manager of Global Marketing Resume
- Develop concepts for tactical Marketing campaigns
- Assist with developing case studies
- Vendor sourcing and availability grids
- Assist with SOP Standard operating procedures development
- Current student with graduation date between December 2015 and August 2016
9
Responsibilities For Global Marketing Capability Manager Resume
- Manage multiple responsibilities and act proactively, with impeccable organization and execution
- In all respects act as a flag-bearer for Pearson English’s global marketing strategy – speaking at events, selling the vision, enthusing colleagues and channels, evangelising and driving progress
- Provide support and promotion for seasonal men’s and women’s fashion shows
- With Director, develop global programs (events, paid sampling, promotional moments, services) that resonate with Regions, Consultants and Clients while maintaining the brand’s Global Strategy and seasonal priorities
- Be able to think outside the box and utilize strategic thinking, creativity, and innovation in the planning and building of captivating storytelling and experiences at counter through close collaboration with Director, global partners and cross-functional teams
- With Director, concept engaging kits that complement the Special Events and serve as recruitment vehicles for the brand
10
Responsibilities For International Global Marketing Account Manager Resume
- Lead team in partnering with GBSC and other cross-functional teams to ensure development timelines and deadlines are met
- Assist with all necessary paperwork for program execution including Program Fact Sheets, Cost of Goods calculations, Design Direction / Turnover, Design Validation Forms, Creative Briefs, Job Starts and IMW program postings
- Work closely with Global Education to ensure proper Consultant training and flawless execution in-store
- With Director, develop Creative Briefs and communicate program synopses with internal departments, cross-functional teams, and Regions
- Embody Facebook’s culture: Be Bold, Move Fast, and Focus on Impact
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