Global Media Resume Sample
Myrtie Kiehn
1869 Murray Mills,
Boston,
MA
+1 (555) 775 5103
Work Experience
Manager, Global Media Distribution
11/2016
-
PRESENT
Philadelphia, PA
- Generation of a high volume of sales-related activity including cold calling, presentations, RFP’s
- Interfaces with BU’s & Markets to include Paid Media in seasonal planning; and to ensure Paid, Earned and Owned strategy within BU and Market specific campaigns connect via paid components
- Collaborate with centralized product managers to distribute and co-optimize flagship products such as Disney.com, StarWars.com, MarvelKids.com and Disney Blogs
- Develop feature localization strategy for all regions (video player, advertising, analytics, recommendation engine)
- Contribute to defining strategy and developing a process to decentralize front end product development
- Consider and coordinate content needs across regions and define an approach for the scale and adoption of Editorial platform
- Understand how social media is used in each territory construct a global support process that leverages assets, platforms and products
Global Media
11/2011
-
06/2016
Chicago, IL
- Team player with enthusiasm for the media planning function
- Lead specific ILP partnerships e.g. affiliate network and payments gateway
- Assist in all operational aspects of ILP business. Generate and maintain internal tracking and reference documents, coordinate deadlines and materials across departments
- Research companies and trends within the digital space. Maintain databases, generate summaries and recommendations to working group and senior management
- Understand marketplace trends, new products/technologies and consumer behavior to spot opportunities
- Coordinate with external vendors and internal stakeholders to drive product growth
- Research and evaluate potential vendors for ILP
- Work with regional representatives to ensure ILP offerings are localized appropriately
- BA in media or communications
Global Media Archives & Preservation Services Intern
05/2008
-
05/2011
Phoenix, AZ
- Align guest ID and personalization features across regional products for a consolidated strategy across Disney Interactive regions
- Drive advancement of content planning, asset sharing tools and localization workflow
- Collect mobile app slates across regions, define framework to support native app publishing and reporting
- Day to day oversight (along with Media Manager) on Ralph Lauren Fragrances, to include being the primary point of contact for the RL Fragrance VP, Marketing at L’Oreal
- Team player with enthusiasm for Media Planning
- Effectively manage internationally located team and partners
- Aggressively foster and motivate internal and external media teams
- Clearly and confidently manage media communications at the senior level (e.g. Sr. Directors and Local Brand Activation leaders)
Education
Franciscan University of Steubenville
2002 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Providing excellent teamwork skills but also work very well individually
- Strong experience in consumer marketing channel management with particular and deep experience in Paid Display Media execution & reporting
- Analytical, process oriented, strong comprehension and writing skills
- Strong financial and analytical skills; ability to build internal and external reports
- Strong design skills, specifically in PowerPoint; proficient in Word, Excel and Outlook
- Strategic and tactical skills sets, including a strong analytical mindset
- Positive relationship management skills both internally and externally
How to write Global Media Resume
Global Media role is responsible for digital, design, translation, travel, research, reporting, advertising, procurement, marketing, training.
To write great resume for global media job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Global Media Resume
The section contact information is important in your global media resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Global Media Resume
The section work experience is an essential part of your global media resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous global media responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular global media position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Global Media resume experience can include:
- Create sales and marketing materials for specific projects (e.g., overviews, decks, etc.) to effectively communicate league strategy and sales opportunities
- Establishes strong working relationships with sales, marketing & research teams at key media & analytics vendors
- Tenacity for creating new types of consumer experiences and taking creative risks
- Experience managing agencies and working with media vehicles is required
- Experience in global consumer marketing channel management on either agency or client side business
- Work with the culture of big, complex organizations. Experience of helping pull “late adopter” organizations forward would be particularly useful
Education on a Global Media Resume
Make sure to make education a priority on your global media resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your global media experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Global Media Resume
When listing skills on your global media resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical global media skills:
- Provide guidance to market teams for analyzing and interpreting data to make strong data-driven marketing decisions
- Some experience in investment analysis, strategy, and / or the negotiating and structuring of licensing deals
- Strong understanding of digital media landscape (including emerging platforms and technologies), digital content trends and social influencer networks
- Experience in client management, including tracking/measuring KPIs, ROI and other performance research
- Some experience in investment analysis, strategy, and/or the negotiating and structuring of licensing deals
- Experience and knowledge of core partners’ existing data and technology offering
List of Typical Experience For a Global Media Resume
1
Experience For Manager, Global Media Distribution Resume
- Experience with data analytics and/or digital media
- Possess a strong proficiency of Microsoft Excel, Microsoft PowerPoint, and social media platforms
- Enable expansion of work through demonstrated media expertise, flawless execution and collaborative approach to the work
- Interface directly with agency/supplier management to assure alignment of JNJ’s objectives are met, including quality, reliability, innovation and cost
- Understands key client issues through Discovery, and documents this within Central Question framework
2
Experience For Senior Manager, Global Media Distribution Resume
- Writes and owns implementation of Media & Digital elements for the MB Global Unilever Strategic Account Plan (SAP), following guidance from the full account SAP and MB priorities and initiatives
- Actively manages key client stakeholders to keep abreast of client requirements
- Work closely with Global Media Distribution staff in New York, New Jersey and the international offices to support account management for NBA’s international digital partners
- Understand the NBA’s assets, offerings, services and internal processes needed to better serve the partnerships
- Complete in-depth market research and organize thoughts and results for relevant new business initiatives
3
Experience For Category Manager, Global Media Procurement Resume
- Navigate a complex organization with a Functional, BU and Geographic matrix
- Strong partnership skills to work with other members of the Central Marketing Team (particularly Integrated Advertising and Consumer/Business Insights Team) to develop a data-based, executable digital mix strategies which are grounded in campaign learnings and consumer behavior
- A creative thinker who thinks beyond “numbers” and has the ability to take a holistic perspective to digital mix overall
- In Media: This person could have worked for a media agency, a media department within an integrated communications agency or in media roles within respected marketing departments and media publishers (or some combination of these)
- A true strategic and critical thinker who is channel agnostic
- O o Ability to Persuade and Inspire: The role is one of influence, so it’s important that this person is able to form strong relationships throughout McDonald’s and make the case for digital change compellingly
- Leads knowledge transfer efforts around MasterCard’s media investment
- Collaboratively working with the Global Media Partnership team & local markets to understand key projects in order to define, negotiate & value KPIs with each media owner
4
Experience For Manager, Global Media Resume
- Demonstrated ability to run projects and ability to organize and handle multiple priorities
- Collecting & reviewing proof points before submitting to media owners. Reporting of partnership progress to internal leadership
- Help support partnerships and coordinate digital content initiatives for the league across online, mobile and emerging media platforms (e.g., Virtual/Augmented/Mixed Reality, influencer content channels, etc.)
- Assist in managing day-to-day digital media partnerships, including: content production and development, fulfillment of partner obligations, coordination with NBA Entertainment, new business and media sales teams and results tracking
- Collaborate with immediate GMD team and other relevant internal parties to better understand marketplace trends, new products/technologies and consumer behavior to identify new business opportunities
- Evaluate potential partnerships and assist in new business/renewal process
- Work with immediate team to establish partnership goals, identify success metrics, develop a measurement system and plan for monitoring effectiveness and providing regular reporting
5
Experience For Global Media Archives & Preservation Services Intern Resume
- Serve as key internal category expert for various projects including: VR/AR/MR, influencer content creation and marketing, marketing partner content and lifestyle content
- Coordinate with regional offices to help support regional GMD teams and merchandise digital content initiatives across the league
- Manage specific administrative tasks and functions for the digital media team including: management of regular meetings and tasks forces, hospitality coordination at marquee NBA events, revenue and pipeline tracking and other various day-to-day tasks
- Own the paid media channel. Oversee all phases of the media process, from strategy through to activation through to optimization and performance reporting
- Develop capabilities and competencies of the team
6
Experience For Head of Global Media Resume
- Create, manage and grow our partnerships with external media and media analytics partners
- Uses business knowledge coupled with media expertise to elevate media driven results
- Delivers thought leadership around our media and media deliverables
- Influences key stakeholders through data informed recommendations
- Positively contributes to building and sustaining a diverse, inclusive, engaged and socially responsible workplace focused on delivering business results with integrity
- Energizes our workplace through delivering results using the company’s values and leadership model
7
Experience For Converse Global Media Platform Partnership Manager Resume
- Energizes our workplace through delivering results using the company's values and leadership model
- Builds cross-functional teams via internal teams and agency partners
- Manage the analytics with the agency to continue to build internal benchmarks in conjunction with identifying luxury industry benchmarks to guide future plan strategy setting
- Coordinate with Regions to ensure timely and accurate depiction of media activity. Responsible for consolidating all data sets into various reports
- Have a strong grasp of the media landscape and be able to recommend sound strategies rooted in consumer insights to deliver optimal channel mix recommendations
- Deal memo / amendment drafting
- Develop, manage and innovate Global Media Guidelines to best reflect changing media landscape to help Tiffany & Co establish itself as the Next Generation Luxury Jeweler
8
Experience For Director, Global Media Services Resume
- Recommend media budgets/ media spend thresholds by key media platform by campaign
- Demonstrate strong knowledge of the digital media landscape through guidance given to our marketing and creative teams, establishing recommendations, measurement plans and setting test and learn opportunities
- Build a strong collaborative working relationship across multi functional teams in Corporate and on a regional level at Tiffany & Co; Additionally be able to forge and foster agency and external partner relationships to drive Tiffany business forward
- Manage all agency relationships and hold a mid-year review to help course correct areas where improvements are needed
- Partner with PR on major initiatives and 360 campaigns. Oversee digital custom integrations & influencer collaborations through media partnerships
9
Experience For Project Manager, Global Media Partnerships Resume
- Lead fragrance plan development and provide strategic direction to Coty
- Keep current with industry news, digital trends, platforms and experiences that can inform Brand’s activation planning and drive innovation and performance
- Showcase strong collaboration and leadership skills. Be able to adapt to different audiences and adjust accordingly
List of Typical Skills For a Global Media Resume
1
Skills For Manager, Global Media Distribution Resume
- Strong creativity and communication skills
- Proven skills in negotiations and modern deal structures with media, entertainment, and sports partnerships
- Experience navigating matrixed organizations, coordinating key stakeholders across a global company
- Experience in Media and/or Agencies and/or Marketing FinanceProcurement
- Strong knowledge of digital and social and emerging technologies
- Experience managing complex partnerships, especially with a large digital footprint
- Demonstrated ability to manage multiple tasks with a sense of urgency and demanding timeframes
- Build a strong collaborative working relationship and create alignment with other Channel leads and our agency partners
- Drives enhanced media effectiveness without compromising media efficiencies
2
Skills For Senior Manager, Global Media Distribution Resume
- Paid media expert with particular expertise in digital media, and experience with Global brands
- Experience in media
- Excellent attention to detail, a ‘perfectionist’ type attitude
- Experience at a post production facility or content provider is ideal
- Understanding and interest in the Asian media business and Sports industry
- Working knowledge of file, tape and audio formats is required
3
Skills For Category Manager, Global Media Procurement Resume
- Monitoring markets to ensure delivery of all KPIs within the contract period and tracking within global framework
- Preparing and analysing market remuneration based on involvement, engagement & completion of KPIs
- Understanding market dynamics & challenges in order to resolve delivery concerns. Investigate contract revision/extensions where necessary
- Assist in overseeing new and existing relationships and ensuring success of digital initiatives by working across multiple NBA departments
- Passion, interest and some understanding of digital media/entertainment landscape, including emerging platforms and technologies
- Oversee all phases of the global media planning process from strategy development, to briefing, activation, optimization and performance reporting
- Develop systems for reviewing and giving feedback back to the regions to ensure global guidelines are being adhered to
4
Skills For Manager, Global Media Resume
- Work with U.S. Marketing and Media counterparts to share relevant learnings with the cross-market team; our goal being to “lead with the U.S.”
- Proactively bring innovative new ideas and explore growth opportunities in the rapidly changing digital media environment
- An outstanding customer service demeanor and sensitivity to cultural differences in dealing with clients from around the world
- Support business planning and budgeting
- Execution of all deliverables in licensing agreements and ensure broadcast partners are adhering to contractual obligations
5
Skills For Global Media Archives & Preservation Services Intern Resume
- Lead the creation of seasonal media guidelines for our global markets; working in partnership with the Business Unit teams and our media agency
- Be the paid media expert and liaison to partners within the Reebok Global Newsroom, including public relations, social media and digital / editorial content
- Lead media measurement approach with markets, including development of key media KPIs and successful execution against them
- Relevant college coursework in the areas of archiving and preservation
- On-going communication with Director, Global Digital Media to ensure all media plan elements are
- Work within demanding time frames in a dynamic environment
- Understand the audience insights relative to media behaviors and use this understanding to drive for better alignment between our media mix and our audience/s
- Create and activate against a learning plan to take our media programs to best in class
6
Skills For Head of Global Media Resume
- Identifies opportunities to streamline processes, driving both time and cost efficiencies
- Identify and roll out new and/or improved processes for the global media function
- Manage and lead monthly market status calls
- Liaise with Reebok counterparts in key markets around the world; Help establish the global media team as a center of excellence for the markets as it pertains to media knowledge, tools, resources, and guidance
- Build and execute plans around Reebok’s largest brand campaigns, inclusive of high-profile celebrity brand “assets” from the worlds of film, music, television and professional sports
- Help manage the translation and actionably of our consumer “muses” (audiences) – including partnering with our global media agency and staying informed on evolutions on audience research
- Collaborative and comfortable leading cross-functional meetings and training sessions
- Proficient in critical media tools including 3rd party ad serving (DCM, Atlas), syndicated research (MRI, Simmons), PMDs (SocialCode, Sprinklr), DSP technology (preferably DBM), Prisma/MediaOcean
7
Skills For Converse Global Media Platform Partnership Manager Resume
- Deliver high-quality work within tight deadlines; function exceptionally well under pressure
- Have strong knowledge and passion for the media landscape in and out of our industry, and digital marketing and innovative technologies that are changing consumer behavior
- Inspirational, compelling personality; Entrepreneurial spirit
- Desire to form truly collaborative relationships with GMP’s
- Broad based knowledge of core Procurement areas, particularly in Supplier Management
- Management of media budgets across
- Highly organized individual who is able to work independently when needed and assist Sr. Director throughout brand engagement matters
- Strict financial stewardship and oversight
8
Skills For Director, Global Media Services Resume
- Travel internationally, 10%
- Work with various agencies and internal marketing teams to oversee the planning, execution and reporting of paid campaigns that meet the brand’s overall goal, from direct response to branding and awareness
- Unearth consumer insights to inform the development of plans
- Set the strategic frameworks for our regional market teams to ensure we effectively leverage paid media channels and have a multi-channel communications approach
- Possess a strong proficiency of Microsoft Excel, Microsoft PowerPoint and social media platforms
9
Skills For Project Manager, Global Media Partnerships Resume
- Experience in a Project Manager or Account/Media Manager role
- Provide creative analysis and recommendations when appropriate to improve media performance
- Primary contact with media agencies and media vendors to communicate the goals of the brand and articulate objectives of the plans
- Inspire, educate and partner with cross functional teams to develop media strategies and tactical plans
- Deliver quarterly report on total media spend. Distill and socialize learnings and best practices from campaign performance
- A ‘digital native’, fully conversant in the media & digital landscape
10
Skills For Senior Coordinator, Global Media Distribution Resume
- Partners with Unilever Research Innovations VP (Vijay Raj) and Unilever Media Insights Director (Kristy Vance), ensuring overall client satisfaction and revenue growth
- Strong media knowledge across both traditional and non-traditional channels
- Global experience across a range of markets and regions
- Collaborate with digital media team in NJ, marketing, and content managers to drive product roadmaps through all cycles from planning to operational launch
- Maintain databases, generate summaries and recommendations to working group and Senior Management
- Develop & drive the GMP Data Agenda, identifying data and technology innovation opportunities with GMP’s
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