Growth Marketing Resume Sample
Lenore Marquardt
54331 Ankunding Dam,
Dallas,
TX
+1 (555) 630 2686
Work Experience
Director, Growth Marketing
05/2018
-
PRESENT
Detroit, MI
- CSE Stills and New Growth Director
- CSE BU president through the lens of being a key content provider to the innovation council
- CSEBU marketing director, R&D director and S&I director
- CSEBU GMS / franchise teams
- Brand teams for brand connections
- R&D Product /Package/Equipment Managers
- SRA / Legal / Licensing
- Drive, develop and enhance our SEO strategy. Responsible for developing organic marketing strategies, such as content marketing and organic link building
Growth Marketing Analyst
11/2015
-
02/2018
Phoenix, AZ
- Responsible for developing and managing technical SEO projects. Lead cross-functional coordination to ensure SEO project prioritization and completion
- Track and analyze overall SEO program success with regard to traffic, ranking, indexed pages and backlinks. Includes monitoring and analyzing backlink profile and ensuring internal interlinking is fully optimized
- Day-to-day execution of organic search engine campaigns including keyword research, competitive research, content optimization, back-linking and tagging
- Collaborate with Editorial to create high-quality content around important, relevant terms
- Produce technical audits as needed and design and execute on page optimizations on an ongoing basis
- Keep abreast of the latest SEO developments and news, especially as it pertains to technical aspects of sites such as JS and AJAX best practices
- Develop and maintain a world-class SEO analytics stack (rank tracking, crawl reports, competitive intelligence)
- Train, mentor and develop staff into SEO experts
Data Engineer, Growth Marketing
11/2008
-
10/2015
Houston, TX
- Progressive SEO experience implementing SEO practices for sites with substantial organic search traffic
- Experience working with and across both content and technical development teams
- A strong understanding of SEO best practices such as content optimization, meta-data optimization, SEO-friendly site architecture
- Thorough knowledge of search ranking and optimization factors and key algorithm updates and their impact on rankings
- Understands how to leverage technical SEO, content, links and UX to drive organic growth
- Experience working on sites with 100k+ indexed pages that are conversion oriented and mobile-focused
- Superior Excel and data analysis skills; utilized tools such as Google Analytics, Looker, and possibly even SQL
- Deep knowledge around schema.org, AMP, canonicals, mobile-friendly SEO design, etc
Education
Strayer University - Baymeadows Campus
2002 - 2007
Engineer's Degree in Marketing
Professional Skills
- Manage a team of growth marketing professionals and oversee all efforts related to growth of Quartz’s audience beyond topline readers on QZ.com. That includes email growth and retention, special projects, paid marketing
- Work cross-functionally with teams like product management, analytics, special projects, and Quartz Creative to ensure growth and user-acquisition campaigns are executed on time, within budget, and in line with Quartz’s high standards
- Compelling strategy leader, with excellent verbal and written communication skills
- Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply
- Has strong communication skills, is detail-oriented and is able to multi-task
- Strong analytical capabilities with strong insight and understanding of how a business operates
- Strong experience in developing simple, consumer-oriented messaging and positioning for a technical product based on market research and insights
How to write Growth Marketing Resume
Growth Marketing role is responsible for sql, reporting, analysis, database, modeling, visualization, scripting, travel, retail, finance.
To write great resume for growth marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Growth Marketing Resume
The section contact information is important in your growth marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Growth Marketing Resume
The section work experience is an essential part of your growth marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous growth marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular growth marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Growth Marketing resume experience can include:
- Effectively guide strategic marketing campaigns, operate inbound and outbound lead programs, and accelerate our sales pipeline
- Very strong financial modelling and report building skills with a passion to then communicate out insights and findings from these models/reports
- Strong project management skills and ability to multi-task in a fast-paced environment
- Strong Excel and/or SQL skills or the ability and willingness to learn as it pertains to the position
- Experience in marketing, with specific experience in small business/consumer technology-driven brands and experience in web/software applications
- Experience handling a large advertising budget and reporting on the effectiveness of spend
Education on a Growth Marketing Resume
Make sure to make education a priority on your growth marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your growth marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Growth Marketing Resume
When listing skills on your growth marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical growth marketing skills:
- Experience in quantitative analysis and logical reasoning skills; experience using database (SQL) and visualization tools (e.g. Tableau) for analysis
- Excellent communications skills with experience managing external partner relationships
- Digital media/marketing experience in a B2B/B2C experience-focused company with a demonstrated track record of driving results
- Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally
- Strong project management skills; managing internal teams, clients, or external agency partners
- Strong data management skills (SQL/R) and very basic scripting proficiency (JS/Python)
List of Typical Experience For a Growth Marketing Resume
1
Experience For Growth Marketing Analyst Resume
- Work with product team to evolve A/B experiments to create customer insights, which are fed back to help prioritize product priorities and the product roadmap
- Communicate in both written and verbal form effectively
- Experience in advertising, project management, marketing, or related field
- Experience in ad tech, product, consulting, or reporting and analytics fields
- Experience in SQL and/or other programming language
- Experience with tag management (Google Tag Manager)
2
Experience For Director, Growth Marketing Resume
- Experience managing teams of 20 or more
- Experience in a data oriented role
- Spreading best practices for growth with product teams to drive impact Product Marketing Responsibilities
- Identifying new levers to help move key metrics
- Proposing what to build in the product roadmap Data Driven Leadership
- Influencing product teams through presentation of data-based recommendations
3
Experience For Manager, Growth Marketing Resume
- Communicating state of business, experiment results, etc. to product teams
- An existing (or emerging) ‘thought leader’ regarding Growth Marketing
- Build dashboards, reports, and alerting systems for the ongoing analysis and monitoring of marketing campaigns, categories, and channels
- Proficiency and enthusiasm for analyzing campaign results, building reports, and manipulating data
- Lead sourcing, vetting, and management of digital marketing agencies and technology partners
4
Experience For Growth Marketing Associate Resume
- Develop campaign components including keyword/audience targets, copywriting, and landing page selection
- A customer-centric view with a passion for gaining customer insights and translating insights into strategies and executions in marketing and products
- Partner with Merchandising to uncover emerging fashion trends and turn these insights into high performing search campaigns
- Develop and drive all digital and nondigital marketing efforts, identifying and analyzing key metrics to evaluate success
- Keep multiple irons in the fire: continuously evaluating potential new acquisition channels for future testing and possible scaling
- Develop growth marketing strategy supporting revenue and acquisition targets, and deliver forecasts and supporting plans
- Infuse the Qualtrics conversion optimization team with growth marketing DNA, including tempo, scale, and creativity
5
Experience For Head of Growth Marketing Resume
- Implement easy KPI tracking and reporting mechanisms to inform strategic goal progress
- Develop strategic automated reporting strategies, and collaborate with multiple departments on marketing spend and execution
- Track record for managing marketing budget across multiple channels to over perform on acquisition and engagement goals
- Talent for synthesizing complex ideas and communicating them in a way others can easily understand
- Apply metrics-driven approach to marketing spend management assuring above-target ROI
- Guide the global strategy of all search engine marketing and paid social media advertising at Splunk
- Deep understanding of paid search bidding strategies and implementation
- Provide support for experimenting and testing into new digital channels such as Instagram, Pinterest and Snapchat
6
Experience For Director, Product & Growth Marketing Resume
- A love for solving tough, interesting problems
- Develop processes for executing and reporting on experiments
- Unlock customer acquisition through referral marketing and other growth marketing tactics
- Oversee audience building, brand adherence, materials, ad ops, referral/affiliate programs, and marketing
- Write compelling ad copy utilizing various ad formats
- Develop & deliver marketing performance analyses and program recommendations for marketing and product leaders
7
Experience For Manager, Growth Marketing, SEO Resume
- Support the ongoing analysis of business performance required to inform marketing and product development decisions on a day-to-day basis
- Ensure data infrastructure is in place for optimizing the entire customer journey
- 2+ Proficiency with multiple analytic and database tools common within a marketing organization (e.g., MixPanel, Tableau, Marketo, Google Analytics, etc.)
- Master the internal data tools and be the singular point of contact for all online behavioral data, customer insights, and marketing channel analytics
- Versatile. Ability to thrive in a cross-functional environment while juggling multiple responsibilities
- Refine Medallia’s demand generation strategy, targeting enterprise accounts
- Create and nurture a comprehensive, global account-based marketing program
8
Experience For Senior Growth Marketing Analyst Resume
- Manage a team of growth professionals and enable them to grow their careers while achieving Splunk’s growth goals
- Define and lead the use of account-based marketing techniques and technologies appropriate for ON24’s business model
- Optimize channel and campaign performance beyond CPC/CPA metrics with a focus on growing pipeline and revenue
- Develop a deep understanding of current and future consumer segments, technology and commerce trends, and competition
- Perform ongoing keyword discovery and identify opportunities for expansion and growth
- Track and monitor search KPIs using both internal data and external tools to measure efficacy of organic initiatives
- Develop innovative marketing programs to drive upsell/cross-sell and viral referrals from within the product(s) for respective verticals
9
Experience For Analyst, Online Growth Marketing Resume
- Provide customer insights and analysis to shape marketing & product approach
- The ability to adapt to changing environments quickly
- Execute on national, market-level, and brand email marketing campaigns to ensure quarterly OKRs and growth goals are met
- Engage with multiple stakeholders across the organization to support key marketing and brand partnership initiatives
- Lead strategy for paid marketing at Thumbtack for Customers
- Partner with Pro marketing team to make marketplace supply decisions and share channel best practices, infrastructure and channel roadmap
- Expand current channels through ongoing optimization, and build out new channels to drive future Thumbtack growth
10
Experience For Senior Analyst, Growth Marketing Resume
- Work closely with Lifecycle/PMM team to make sure we’re optimizing acquisition efforts alongside deeper lifecycle/Product efforts
- Fluent across digital marketing channels - SEM, Facebook, app install networks, etc
- Advanced working knowledge of Excel required
- Explain/present advanced digital analytics, reporting and insightful results to non-technical audiences
- Build out large scale search campaigns on Google Adwords, Bing, and other search platforms
- Manage and optimize budget and keyword bids with the goal of maximizing roi
- Identify, test and evaluate new marketing strategies to reach the right customers at the right time, with the right message
- A keen interest in delivering measurable results in a fast-paced team environment
- Creativity in developing actionable analysis and recommendations
List of Typical Skills For a Growth Marketing Resume
1
Skills For Growth Marketing Analyst Resume
- Collaborate effectively with cross-functional teams – marketing, web, product, engineering and our data warehouse team to achieve maximum results
- Relevant professional online marketing and product experience with significant B2B marketing experience
- Growth-hacking mindset and strong experience working in a small team environment that has driven breakthrough customer/business results
- Exceptional problem solving and quantitative skills
- Communication experience and experience managing a project or product
- Collaborate effectively across multiple teams and partners at various levels
- Proven experience as player and coach with ability to execute while managing others
2
Skills For Director, Growth Marketing Resume
- Demonstrate a firm understanding of the user’s experience
- Communication skills and ability to manage a project or product
- SEM experience including at least 3 years of experience with paid social advertising, preferably in a B2B organization
- Experience in performance marketing positions, preferably at a consumer internet, mobile gaming, consulting, or advertising firm
- Experience working with multiple channels or types of advertising and marketing
- Experience processing and analyzing data sets, and interpreting them to make business decisions
- Experience in processing and analyzing data sets, and interpreting them to make business decisions
- Partner with Analytics, Eng and PM to drive strategy around attribution, tracking, and landing experiences for all paid marketing
- Experience building and leading performance marketing teams at organizations with complex campaigns and significant budgets
3
Skills For Manager, Growth Marketing Resume
- Has experience in running ATL and BTL activations for marketing
- Experience building out high availability and high performance data systems: multiple source integration, ETL, processing, data quality
- Experience growing and managing large scale paid search campaigns (500,000+ keywords)
- Experience with end-to-end marketing strategy, including funnel and product optimization
- Establish shared vision across the company for growth product optimizations by building consensus on priorities leading to major product improvements
4
Skills For Growth Marketing Associate Resume
- Has 2+ years of relevant local marketing experience
- Proven expertise in Hadoop, Scalding, Spark, Storm, or similar
- Solid understanding of third party implementation/integration with iOS, Android, and Web clients
- Independent with demonstrated capability to work in fast-paced, dynamic marketing environment
- Experience marketing to both consumer and business audiences
- Ensure effective budget management across all growth marketing channels
5
Skills For Head of Growth Marketing Resume
- Exhibits initiative and demonstrates the ability to function independently
- Experience with API integration (protocols, formats, standard methodology)
- Experience with data visualization tools, primarily Tableau
- Experience managing marketing automation programs, and developing measurable reporting at multiple levels
- Work experience in lifecycle marketing, consulting, or finance
- Experience in technical product marketing or program management, preferably in a B2B context
- Nice to have: familiarity with the Canadian market, experience in email / lifecycle marketing
- Experience in performance marketing, lead generation or demand generation
- Proven track record of delivering data-driven performance programs with positive ROI
6
Skills For Director, Product & Growth Marketing Resume
- Basic experience with HTML and CSS (or willingness to learn)
- Demonstrated success in creating and implementing business growth strategies through digital channels
- Work experience in consulting, bizops, marketing analytics, or a similar data-driven business analytics role
- Great trajectory of academic and on-the-job excellence as evidenced through progression with the most challenging educational institutions and brands
- Hands-on experience and deep domain expertise in using conversion rate optimization platforms like Google Analytics and/or Optimizely
- Experience managing a project
7
Skills For Manager, Growth Marketing, SEO Resume
- Quantitative or statistical analysis experience
- Growth marketing experience with significant focus on product marketing, email marketing and paid advertising
- Overall experience working marketing tech or product management or marketing ops or media buyer
- Manage all field marketing activities, including dinners, events, conferences including our yearly Experience user conference
- Experience managing a growth organization at a fast-growing tech company (ideally a marketplace business)
- Experience in planning in buying media is nice to have
- BS/MS in Engineering, Computer Science, Math, Economics, Statistics, or equivalent experience
- Experience in mobile app marketing tech stack and space
8
Skills For Senior Growth Marketing Analyst Resume
- Has direct experience in web-based or mobile performance marketing
- Experience in deriving actionable insight from data
- Proven ability to identify and test new channels
- Account structure/restructure experience
- ETL or data warehouse experience
9
Skills For Analyst, Online Growth Marketing Resume
- BS or MS or equivalent experience
- Experience performing analysis and conducting A/B tests on acquisition campaigns to drive positive ROI
- Experience with Direct response programmatic ad buying
- Hands-on experience with search platforms (AdWords/Bing) and native social ad platforms (LinkedIn, Facebook, Twitter)
- Experience in mobile user acquisition at scale
- Collaborate closely with other internal teams to support integrated campaigns and advise on the most effective use of your channels
- Strong familiarity with SQL and advanced Excel functionality
10
Skills For Senior Analyst, Growth Marketing Resume
- Strong work ethic, intellectual curiosity, passionate spirit, and commitment to continuous improvement
- Experience working collaboratively with product team members such as: product management, engineering, design, data science etc
- Experience manipulating data sets through statistical software (ex. R, SAS, Pivot Tables) or other methods
- Experience with paid media tools, DSPs and other biddable platforms like (Facebook, Adwords, Bing, etc.)
- Experience with ad serving platforms (DoubleClick Manager)
- Hiring and direct management of marketing analysts, and contributing to their ongoing development and career progression
- Establish a consistent testing processes across all areas of advertising including copy, creative, cadence, offer, audience, and landing pages
- Assist in strategizing, executing, and reporting on A/B testing and multivariate experiments
- Foster exploration of new marketing channels by working closely with platform experts to implement tests and scaling tactics
List of Typical Responsibilities For a Growth Marketing Resume
1
Responsibilities For Growth Marketing Analyst Resume
- Experience working collaboratively with product team members such as: product management, engineering, design, data science etc
- Experience doing quantitative analysis
- Experience manipulating data sets through statistical software (ex. R, SAS, Pivot Tables) or other methods
- Solid analytical ability, with track record of “test & learn” mindset
- An innate bias toward action and is a strong self-starter
2
Responsibilities For Director, Growth Marketing Resume
- Build in-house programs, as well as work with agencies or internal teams in an active and effective manner
- Drive conversion of prospective consumers to active customers through funnel optimization including creative, segmentation/targeting, and landing pages
- A collaborative approach and ability to interact with cross-functional teams including engineering, marketing, finance, and product
- Drive projects focusing on new user growth and mobile usage - working closely with design, product, engineering, and data teams
- Develop a robust innovation framework and lead supporting process (innovation Council)
- BS or MS in Engineering, Computer Science, Math, Physics, Stats
- Analyze and interpret results of marketing and website tests
- Develop, test and scale new high ROI potential marketing channels, agency partners/approaches, and technologies
- Leverage data to understand our products in depth, identify areas of opportunity, and execute projects to drive growth and engagement of Facebook users
3
Responsibilities For Manager, Growth Marketing Resume
- Lead the strategic development of CSEBU Innovation strategy. Works with Marketing, Technical and S&I and BU cross functional teams to develop a comprehensive strategy
- Develop a robust consumer and market innovation segmentation on the basis of consumer motivations and trends
- Implement and analyze A/B or Multi-Variate Tests to provide in-depth insights to the marketing team on the test data and understanding of marketing drivers’ effects
- Use tools such as Excel, MixPanel and Tableau to work efficiently at scale
- Extract, analyze and disseminate relevant data that positively impacts the quality of internal discussions and go to market decisions
- Create and maintain daily, weekly, and monthly analytics reports to provide to various stakeholders including marketing, finance, merchandising, and senior executives
- Present reports and analysis to stakeholders in a clear and concise manner
- Expertise in Excel, SQL, SPSS and other analytical tools
4
Responsibilities For Growth Marketing Associate Resume
- Intensely curious and driven to experiment and learn
- Entrepreneurial mindset (self-motivated, tenacious, resourceful, no handbook necessary)
- Work with leadership to establish growth strategies to support Splunk’s revenue goals
- Increase Splunk’s organic and paid leads by 100% year-over-year
- Analyze all aspects of Splunk’s conversion funnel and identify the largest areas for improvement and implement strategies to capitalize on these opportunities
- Develop and execute demand generation programs across the sales cycle to generate new inquiries, qualify existing prospects, drive sales meetings, and grow the sales pipeline
- Create and run innovative campaigns for industries, market segments (Enterprise, SMB), and target roles
- Define and deploy multiple marketing tactics as needed: web content, landing pages, emails, webinars (of course!), papers, videos, infographics, direct mail, display ads, and field campaigns
- Guide the campaign operations and event management teams to set and achieve program goals, drive campaign execution, monitor results, and optimize for business impact and quality output
5
Responsibilities For Head of Growth Marketing Resume
- Collaborate with internal stakeholders and manage external vendors to build and execute campaigns
- Engage with sales to define and train on their campaign responsibilities
- Use salesforce.com and Marketo to measure and report on campaign and business results including leads generated, CPL, MQLs, SALs, opps created, cost effectiveness, etc.
- Deep familiarity with salesforce.com, Marketo and other critical demand gen technologies
- Collaborate with leadership to define strategic objectives, success metrics, tactical plans, and marketing budgets across multiple channels including SEM/SEO, Display, Retargeting, Affiliate, and Social for both every day and key holiday campaigns
- Work with product and engineering teams as needed to design features and tools that improve consumer acquisition and retention, including landing page optimization
6
Responsibilities For Director, Product & Growth Marketing Resume
- Expertise with most of the following tools: Excel, SQL, Tableau, SAS, R and Python
- Manage tactical execution and budgets for Email and Paid Acquisition
- Synthesize complex data into a clear, presentable format
- Accountability for growth marketing performance in key European markets, ensuring that it meets and/or exceeds the main target KPIs; both from a growth and ROI (Return-On-Investment) perspective
- Daily trading and performance monitoring for all Growth Marketing Channels (SEM, SEO, Affiliates, META, Display, Email, and apps)
- Co-own (with finance team) the forecasting process and implementation for all Growth Marketing Channels
- Develop and implement large-scale Growth Marketing strategies across European markets to maximize revenue and ROI for all Growth Marketing Channels
7
Responsibilities For Manager, Growth Marketing, SEO Resume
- Analyze, interpret, and communicate all key business metrics to senior management
- Coordinate with Retail & Destination Management teams to align on tactical implementations and ensure that regional and destination level performance is in line with the objectives set out for the channel
- Cross-team coordination to ensure consistency of messaging and user experience; work closely with other internal international teams to report on and share best practices
- Leverage data to understand our global campaigns in depth, identify areas of opportunity, and execute projects to drive growth and engagement of Facebook users
- Manage day-to-day campaign operations across multiple ad networks and DSPs
- Negotiate and execute on Direct and Programmatic buys
8
Responsibilities For Senior Growth Marketing Analyst Resume
- Use tools like Hadoop/Hive, Oracle, and many other internal tools to work efficiently at scale
- Coordinate with local and global agencies to plan and implement digital campaigns and closely monitor and optimize performance
- Provide ad hoc analysis as well as regular channel performance reports
- Quickly identify and analyze opportunities and problems and initiate rapid and accurate responses
- Identify key growth initiatives to increase our customer base and their lifetime value
9
Responsibilities For Analyst, Online Growth Marketing Resume
- Design, set-up, manage and analyze experiments to acquire customers and maximize their Life-time value
- Analyze data, formulate hypotheses, run A/B tests
- Lead a best-in-class team of passionate, dedicated, user focused, data-driven growth marketers
- Work cross functionally with Marketing, Product, Engineering, Analytics, Design and Sales to optimize and improve customer acquisition, new user experiences, cross-selling, expansion and retention
- Have a working knowledge of 3rd party marketing and tracking systems to build out and ensure proper KPIs are setup, tracked, and reported on across all clients
- Obsessed with testing everything
- Develop and implement large-scale growth marketing strategies across all super regions to maximize revenue and ROI for all Growth Marketing Channels
10
Responsibilities For Senior Analyst, Growth Marketing Resume
- Report directly with digital media supervisor to provide insights, analysis, and reporting to improve and scale client marketing performance
- Formulate and test data-driven hypotheses to refine marketing strategies and formulate new tests to increase marketing performance
- Liaise with Business Intelligence and Paid Media teams on marketing data dashboards with an objective to evaluate marketing performance
- Scale management, leadership, recruiting, and talent development practices across our teams
- Execute and optimize paid search campaigns spanning across the full consumer journey from awareness to activation
- Co-own (with finance) the channel forecasting and implementations process
- A Business engineer, that sees growth as an engine with levers to activate
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