Manager Brand Communications Resume Sample
Earnestine Purdy
5621 Hailey Track,
San Francisco,
CA
+1 (555) 885 0843
Work Experience
Manager, Brand Communications
04/2016
-
PRESENT
Philadelphia, PA
- Provide a suitable performance framework for direct reports by setting performance targets and coaching for continuous improvement
- Keep the business informed of digital trends via a mix of internal and external presentations
- Track and implement Category flexi MWB across markets (including distributors) and the marketing mix to best improve Brand and Business KPI’s
- Media strategy development (5-7 years)
- Narrative development for large, multinational companies (5-7 years)
- Communications planning and management (5-7 years)
- Relationship management with external agencies, vendors or business partners (5-7 years)
- Relationship management, leading, organizing, inspiring cross-functional teams/groups (5-7 years)
Senior Manager Brand Communications
03/2012
-
01/2016
Boston, MA
- Strong written and verbal presentation skills (min. 7 years)
- Create activation plan to significantly improve the Brand and Business KPI’s for Chelsea Football Club, Football Reset and Rugby World Cup
- Steer SCORE & online-process for all direct reports with administrative responsibility
- Identify and prepare talents within the team for career progression within the adidas organization
- Assist in the implementation of communications strategies based on the local SBP’s and specific categories objectives
- Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, e-Commerce, etc.)
- Category Market share – top 5 markets
- Category and Range efficiency; in particular global range components such as Le Range
- Ensure all brand marketing tactics live up to brand standards, meet KPI’s and are on-budget/on-time
Manager Brand Communications
03/2009
-
11/2011
Detroit, MI
- Marketing Working Budget Managment
- Responsible for knowing the business issues, plans, products and consumer situation for the BU’s
- Assist in the development of short and long term communications strategy based on the local SBP’s and specific BU objectives
- Lead day-to-day management of all internal marketing groups; BU’s, sports marketing, e-Commerce, etc
- Responsible for the management of communications and advertising specific budgets and spending strategies across all MENA and all BU’s
- KPI’s set per individual campaign (PR/Social, Digital etc)
- BU’s Sales vs Plan
- Provide input into the overall seasonal, annual and Strategic Business Plan for the respective categories Training Men’s & Women, Originals and NEO
Education
Kent State University - Ashtabula Campus
2004 - 2008
Bachelor's Degree in Communications
Professional Skills
- Excellent strategic planning and implementation skills
- Strong results orientation and decision making skills: take-charge attitude and champion of innovative ideas
- Extensive demonstrated experience in leading, inspiring and developing collaborative, high functioning teams, both directly and cross-functionally
- Exercise independent judgment and decision-making skills
- Advanced in IT skills as Outlook and MS office (PowerPoint, Excel and Word)
- Strong experience in community management (digital and events) preferable but not essential
- Experience working with sales teams and retail partners in developing and executing marketing strategies based on customer needs
How to write Manager Brand Communications Resume
Manager Brand Communications role is responsible for presentation, events, retail, finance, training, integration, database, marketing, procurement, reporting.
To write great resume for manager brand communications job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager Brand Communications Resume
The section contact information is important in your manager brand communications resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager Brand Communications Resume
The section work experience is an essential part of your manager brand communications resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager brand communications responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager brand communications position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager Brand Communications resume experience can include:
- Support the team in developing marketing and communication plans that drive the business unit/functional area and lead to effective communication activities
- Experience managing and leading direct reports
- Manage MWB for the categories to ensure all implementations comply with approved plans following investment behind global priorities
- Knowledge – digital marketing, consumer Brand experience and event management
- Communication, PR and brand marketing experience in food, hospitality, or lifestyle brand
- Understanding of Korea Marketplace (Accounts, channels and doors)
Education on a Manager Brand Communications Resume
Make sure to make education a priority on your manager brand communications resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager brand communications experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager Brand Communications Resume
When listing skills on your manager brand communications resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager brand communications skills:
- More than 7 years marketing experience in consumer goods industry with global brand, in managerial level
- Previous experience in sports PR/digital work or organizing sports events (marketing promotion events, college football, basketball leagues)
- Experience with a mix of consumer and trade marketing
- Experience managing media required - not all media (TV, print, social, digital, etc.) required but the more the better
- Proven track record in planning and communications
- Experience dealing with senior executives, on-air personalities as well as current and former athletes/coaches
List of Typical Experience For a Manager Brand Communications Resume
1
Experience For Manager, Brand Communications Resume
- Internal: Management, Trade Marketing, Sports Marketing, Sales and Finance (all local), Brand Marketing, Corporate Communications and eCommerce (all Global)
- External: Media, advertising agencies, media agencies, production agencies, PR agencies and Sports Marketing assets
- Responsible for ensuring all brand marketing tactics live up to brand standards, meet KPI’s and are on-budget/on-time
- Market Wholesale, Retail and eCom Marketing teams
- Conceptualize strategic national brand partnerships and alignments, working closely with the Director and Senior Manager of Brand
- Spoma Global Brand Comms leads
2
Experience For Senior Manager Brand Communications Resume
- Relevant KPIs include : Brand Health KPIS (Brand momentum, Net promoter score, Spontaneous purchase intent, etc.), Executional excellence in global campaign implementation (media thresholds etc), Sell-in and sell-out KPI’s, Market share, Market sales vs plan, Traffic
- Brand Activation teams in Market sub-units
- WS & CD account managers in channel
- Oversee the relationships with public relations agencies and other outside vendors
- Develop and maintain relationships with key media contacts, inclusive of both consumer and hospitality trade outlets
- Prepare summaries for program tracking; work with brand marketing teams to determine effectiveness of current programs to maximize the Company’s return on public relations investments
- Allocate Business Unit flexible MWB across the marketing mix to best improve brand and business KPI’s
- Market peers reporting into the BU lead
3
Experience For Senior Manager, Brand Communications Resume
- Counterpart in Global BU
- Establish the overarching marketing strategy broken down into yearly/seasonal plans for all key Fitness categories (Women, Training & Running) anchored in consumer needs & insights and set within the competitive context & brand performance
- Provide input to the Global Bus on local insights/needs, gaps & supports to ensure global Brand marketing tools are optimized to best meet Market needs and significantly improve Brand business KPIs
- Clearly define the core consumers (demographics, habits, attitudes…etc.) and insights relevant to the market & to refine the target consumer by category per global guidance, leveraging existing or initiating new research where required
- Provide input into the overall seasonal, annual and Strategic Business Plan (SBP) for the category
- Create the seasonal and annual brand marketing and activation plan including fitness marketing partner and attack strategy, landing the Global priorities and significantly improving Brand KPIs
4
Experience For Manager, Brand Communications, Football Resume
- Develop the annual digital marketing plan in cooperation with BU, Brand Activation (BA), and Channels and ensure activities
- Brief Global Concept-to-Consumer/Digital Brand Commerce team on any additional Market digital marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
- Lead overall MWB budget management for Sr. Manager/Line Manager
- Plan and execute all Brand Communications (Advertising, Digital, Social, PR) within budget, and following line manager guidance and working closely with local team on planning and execution
- Manage allocated Brand Comm MWB
- Interface with owners, managers and field teams to serve as communication lead for select service regional partners
5
Experience For Assistant Manager Brand Communications Operations Resume
- Support and counsel brand/development colleagues and company leaders, in review of their communication methods, tone and messages. Recommend appropriate communication vehicles and methodologies to drive desired behavior and more effectively reach target audiences
- Agency work: Management of agency-of-record in 2018 alongside the rest of the communications team; referrals/work with other project-based collaborators that can bring new and interesting creative spirit to the brand
- Position Shake Shack as a leading brand in the food & lifestyle space through press, strategic national initiatives, events and special projects, as well as national partnerships and brand alignments
- Execute PR strategy around all regional and national initiatives including major events and partnerships, LTO’s and chef/culinary collaborations; working closely with key stakeholders including marketing, culinary, operations, digital, social and design
- Ideate and execute press-worthy strategic national initiatives, events and special projects, working closely with the Director and Senior Manager of Brand
- Support Senior Manager of Brand Communications across all areas
6
Experience For Manager, Brand Communications Analytics Resume
- Brainstorm and execute press and influencer events
- Build and maintain media lists and manage relationships with journalists, bloggers and influencers
- Coordinate media segments and press drops
- Report to Senior Manager of Brand Communications
- Build and maintain press lists in all regional markets
- Secure coverage on new openings and seek out/facilitate press opportunities for the leadership and management teams
- Lead the Go-To-Market delivery of strategic and executional brand assets including incorporation of brand voice and campaign big ideas across all consumer touchpoints in the US market
- In coordination with Brand Marketing Director and Global Brand Comms team, develop and execute marketing tactics and plans to launch new products and excite the marketplace and support the development of the brand positioning and brand strategy
7
Experience For Manager, Brand Communications / PR Resume
- Plan, develop and oversee execution of US brand marketing activities including TV, Print, Retail, Social, Radio, Digital media and direct marketing initiatives
- Partner with internal teams to drive brand positioning through all consumer materials to implement core brand look in the US
- Analyze competitor strategies, tactics and performance and utilize an intimate understanding of competitor, consumer, industry and business insights to identify major opportunities and threats
- Support the Retail Lead in the development and execution of key initiatives and category campaigns with a focus on coordinating the final execution and delivery of in-store communication and digital (ecom) materials in partnership with internal and external agency partners
- Lead in strategic planning phase of the brand communication activities for all markets in close collaboration with the Communications team and the GM
- Maintain a deep operational relationship with MFCs, BUs and channel heads to ensure full coordination of brand activities and compliance with brand management calendar
8
Experience For Manager Brand Communications & Events Management MBC Resume
- Maintain close strategic ties with market category counterparts to inform local asset creation ensuring all global BU needs are met
- Work with CTC teams and global brand design to drive global tools to market
- Manage a cross functional team of managers/specialist, digital marketing, to ensure a consistant and consumer relevant message is brought to life in all market across all key touchpoints
- Set Brand objectives for the directed categories in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
- Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
9
Experience For Assistant Manager Brand Communications Resume
- Sound knowledge of the brand communications and retail marketing environment and understanding of corporate branding
- Book multiple TV segments per week, including on breaking news topics, brands' magazine and digital content, as well as long-lead segments
- Assist with planning and execution of PR strategies and project management surrounding new initiatives and high profile events
- Accomplished in all aspects of brand management including analysis, planning, development and implementation and budget management
- Lead market sub-units' marketing Activation Plans and execute Market strategies, campaigns and activations
- Lead a broad range of pitching to support print, digital and social content across a portfolio of brands as well as new revenue streams
10
Experience For Assistant Manager Brand Communications Originals Resume
- Be flexible and work within a fast paced, ever changing environment
- Online Training Program
- Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited
- Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
- Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
- Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy
- Manage & Integrate EIM & PR functions in order to maximize each campaign amplification & results
List of Typical Skills For a Manager Brand Communications Resume
1
Skills For Manager, Brand Communications Resume
- Better than average presentation skills
- Skilled in managing key audiences externally and internally
- Experience in Brand Communication or Corporate PR
- Consolidate category’ timings
- Good sense in content creation
- Creative, inspirational, assertive, self-motivated and action orientated, with a confident and strong professional presentation
- Experience in paid media
2
Skills For Senior Manager Brand Communications Resume
- Lead in creation of tool kits to support local BU priorities
- Creating and executing strategic communications plans and messaging in support of the company’s businesses initiatives
- Marketing – EIM, Trade, .com, Sports
- Working with FOX Sports on-air talent as needed for collaboration on key storytelling opportunities
- Liaising with internal counterparts to assess strategic opportunities around various initiatives
3
Skills For Senior Manager, Brand Communications Resume
- Managing company-related media events such as project launches, press conferences and photo opps
- New town launch plan-Ensuring Proper planning and control over activity during new town launch
- Execute communication strategy, working closely with key stakeholders including marketing, development, operations, digital and social
- Responsible for creating the Brand KPI tracking tools for US and MFCs, and the corresponding “Action Plans” tools
- A commitment to constant relationship-building and making new connections for the brand
- Source and manage regional PR Agency (where applicable), working closely with the Regional Marketing Manager
- Collaborate with global and local Key City managers , Account activation, trade marketing teams to create activity reporting system
- Leverage partnership and agencies input in building the strategic plans & in defining opportunities for growth
4
Skills For Manager, Brand Communications, Football Resume
- Lead and manage respective external agencies providing clear and accurate guidance and executing all projects within budget
- Cross-function teammates: Sports Marketing, Product Marketing and Sales
- Manage the implementation, launch and ongoing activation of key franchises in line with Brand messaging
- Lead the planning and implementation of communication, consumer activations, media plans and budgets for SLAM and CSLAM.
- In public relations with established track record managing large communications projects
- Proficiency in Microsoft Office applications, including Keynote
- Responsible for product order placement for PR, digital and events’ need and relevant product inventory tracking & control
- Quality of recommended and executed initiatives to maximize brand and product exposure and are implemented at industry leading standards
5
Skills For Assistant Manager Brand Communications Operations Resume
- Market Sports Marketing team
- Draft executive briefing documents
- Assist with reporting and recaps
- Lead execution of PR strategy for new Shack openings, especially in existing markets
- Knowledgeable about PR/Communications, marketing, digital, social media, consumer insights
- Take direction from Brand Marketing Sr. Manager to accomplish Regional objectives
- Work collaboratively with Marketing teammates and other functions
- Lead creation of and/or gain approval for all local content using Japan Lead Market and US/Carlsbad assets
- Brand Marketing Sr. Manager
6
Skills For Manager, Brand Communications Analytics Resume
- Account and Retail Marketing Manager
- Identify and staff key speaking opportunities, tradeshows and create executive visibility plans for select service teams
- NAM Managing Director
- Take ownership and deploy methods & mechanics to build a community in London in key categories of Football, Running and Womens where required
- Manage MWB efficiently, following internal protocol
- Co-ordinate and brief all function to deliver against an agreed plan (EIM, Newsroom, DTC, WHS, SporMar and Merchandising and EKA’s)
- Be the conduit for all WE and global contact relating to the originals brand
- Be a role model, coach & prepare the team to grow into people’s manager
- Agencies and other partnerships
7
Skills For Manager, Brand Communications / PR Resume
- Division’s Employment Equity Plan in terms of the Employment Equity Act, No 58, 1998
- Brand equity measurement and Brand Custodian-Brand equity for service and organization and reflected thru research scores like Indica, ATP etc. Brand Custodian. All touch points - Employees / Trade Partners / Internal Dep’t / Consumers / vendors
- Brand equity measurement and Brand Custodian
- Identify communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Community Events, Digital, Social, PR and retail
- Work through adversity and dynamic work environment and influence cross-functional teams
- Experience in a related business with at least 3 years’ experience in Brand/Communications/Advertising within a corporate or agency setting
- Experience with brands within multiple categories and distributed through multiple channels within a corporate environment, where there is a consistent image and message
- Experience managing communications in a leading sports/and or fashion brand environment
- Strong interest in fashion and sports
8
Skills For Manager Brand Communications & Events Management MBC Resume
- Support team with some administrative tasks: media mailings, list building, creation of press material
- Track and implement Category flexi MWB across Market sub-units and the marketing mix to best improve Brand and Business KPI’s
- (Joon to add based on his thoughts and past JD’s)
- Able to work collaboratively across different cultures
- Coordinate the execution of the SEAPAC Training Men’s & Women, Originals and NEO calendar (including any locally planned and globally approved Market-specific initiatives) at Market sub-unit level, with a focus on Wholesale and Own Retail (including Franchise, if applicable)
- Travel as needed (mostly domestic, but possible international)
9
Skills For Assistant Manager Brand Communications Resume
- Develops strategic communications plans for client groups, manages execution, and measures results. Organizes the execution of tactical communications plans and global integration programs with staff
- Leads cross-functional alignment and global integration of communications strategies
- Prepares, communicates and educates client groups and team on communications strategies within the organization
- Defines and communicates processes for improving business planning, cross-functional communication, work integration, and teamwork between partners from cross-functional departments. Manages relationship with internal and external groups to develop overall strategies and processes for completing work
- Develops and documents communications strategies with other Public Affairs teams, PR agencies, business partners and cross-functional departments to meet business objectives
- Presents communications strategies, execution details and performance results to leadership and other departments
- Ensures compliance to brand standards. Trains global business and agency partners on communications tools
10
Skills For Assistant Manager Brand Communications Originals Resume
- Sell through target (30 day, 60 day, 90 day)
- Media exposure (print, online, social media)
- Integration of ideas with other disciplines
- Support in strategic planning phase of the key Brand level program initiatives for the US in close collaboration with US Brand Communications and Activation teams
- Effective marketing communications
- Responsible for driving the creation of comprehensive multi-dimensional brand plans that inform all activation channels for above the line brand campaigns
- Category Teams – Leads, Category Brand Comms teams, Merch
- Brand Activation - .com, Newsroom, Retail, Media, Agency Partners
List of Typical Responsibilities For a Manager Brand Communications Resume
1
Responsibilities For Manager, Brand Communications Resume
- Create activation plan to significantly improve the Brand and Business KPI’s for Originals
- Plan, deliver and execution of global and or WE initiatives, mid season product drops
- Manage & develop subordinate responsible for community engagement initiatives, WE & global activations and partnerships
- Steer #MYBEST & online-process for all direct reports with administrative responsibility
- Assist in the development of short and long term communications strategy based on the global SBP and specific business unit/functional area objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives.
- Plan the effective implementation of the Global Business Unit (BU) communication strategy across market sub-units, in order to build the adidas Brand and the sub - Categories to drive sales
2
Responsibilities For Senior Manager Brand Communications Resume
- Create and localize any other category brand communication campaigns for all channels to be executed by the market's sub-units
- Secure media coverage in consumer, trade and business outlets
- Liaise with both the editorial and business teams to ensure all deadlines and goals are met for a range of projects
- Manage the preparation of communications materials for executive interviews, presentations, etc. Write regular press releases
- Senior Director/Director Communications
- Brand Design/Project Management
3
Responsibilities For Senior Manager, Brand Communications Resume
- Brand adidas: Brand Management
- Obsessive about the Golf market and our Brands
- Global Brand Communications
- SD Brand Communications
- Market Business Units
- Passion for Outdoor
- Market CTC Head
4
Responsibilities For Manager, Brand Communications, Football Resume
- Sell in target
- BU CTC and GTM
- PR & EIM Agency
- BTL & ATL media agencies
- Develop a mid-long term attack plan aligned with Global and local stakeholders
5
Responsibilities For Assistant Manager Brand Communications Operations Resume
- Develop glocal category calendar to drive and co-ordinate cross functional teams to deliver against key franchises
- Athletes & Influencers
- Communities & coaches
- US Sales Team
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