Manager, Brand Marketing Resume Sample
Wilber Fay
755 Borer Fields,
Phoenix,
AZ
+1 (555) 804 6793
Work Experience
Manager, Brand Marketing
09/2017
-
PRESENT
Los Angeles, CA
- Understand competitive landscape and develop ideas and solutions to establish brand differentiation and drive brand affinity for Hulu
- Develop quality and detailed briefs to establish brand strategy, business opportunity, positioning, target audience, messaging, etc. for creative, media and other cross-functional marketing partners
- Lead, develop and execute brand marketing strategies and campaigns among internal and external partners
- Provide leadership and support for the design, development and implementation of all brand-led projects to ensure consistency of brand vision, both on- and off-channel
- Utilize research insights, performance metrics and other data available to inform recommended course of action
- Oversee approvals on internal/external brand marketing & advertising campaign programs (creative, media, etc.)
- Demonstrate technical marketing and project management skills as well as knowledge of company and product
- Develop and deliver campaign recaps, updates and brand reporting with accuracy
- Work closely with Content, Product and Distribution teams to develop holistic brand and communication strategies
Senior Manager, Brand Marketing
11/2012
-
08/2017
Chicago, IL
- Show high sense of judgment, ownership over projects, creative problem-solving
- Open Office Environment – primary work location
- Direct, manage, and allocate Consumer Marketing team resources
- Partner with Design, Creative, and internal teams to plan, manage, and oversee the execution of brand marketing deliverables
- Establish deadlines and milestones related to team goals, initiatives, and projects
- Communicate and resolve issues that can impact the on-time delivery of projects
- Facilitate relationship between teams, drive projects forward, and effectively allocate resources
Senior Manager Brand Marketing
04/2007
-
09/2012
New York, NY
- Monitor, analyze, and measure the effectiveness of brand and consumer marketing initiatives to develop insights and make recommendations
- Coordinate resources across multiple projects, initiatives, and teams
- Mentor, develop, and coach team members for optimal performance
- Work daily with stakeholders and teams across Snapchat to ensure the Consumer Marketing team’s priorities and voices are heard
- Gather and organize assets ahead of campaigns and launches for business products
- Define and direct quarterly and annual brand marketing plans, programs and concepts
- Develop strategy and oversee execution of media, communications, sponsorship, public relations, influencer, activation campaigns
- Define and direct social media strategy, roadmap, policy, support structure and paid and earned campaigns
Education
Indiana Wesleyan University - Cleveland Education Center
2003 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Excellent verbal and written communication skills are required, including presentation and negotiation skills
- Management/Supervisory experience with proven team/consensus building skills
- A 'thinker/do-er' who can demonstrate both strong strategic skills and the ability to 'roll up their sleeves' to get things done
- Excellent organization and prioritization skills; ability to handle multiple projects simultaneously
- Effective oral and written communication skills, analytical skills and financial acumen
- Strong computer skills in a PC and MAC environment including
- Strong critical decision-making and communication skills
How to write Manager, Brand Marketing Resume
Manager, Brand Marketing role is responsible for marketing, presentation, organization, research, interpersonal, digital, training, microsoft, leadership, negotiation.
To write great resume for manager, brand marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Brand Marketing Resume
The section contact information is important in your manager, brand marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Brand Marketing Resume
The section work experience is an essential part of your manager, brand marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, brand marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, brand marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Brand Marketing resume experience can include:
- Excellent interpersonal skills that build trust, foster relationships and instill confidence in order to motivate and influence others
- Have strong written/verbal communication and organizational skills
- Strong communicator and with high interpersonal skills
- Solid understanding of marketing metrics with experience analyzing and reporting results from multiple programs
- A strong appreciation and understanding of fashion, style and design, and a strong affinity for the Ann Taylor brand
- Top quality presentation skills
Education on a Manager, Brand Marketing Resume
Make sure to make education a priority on your manager, brand marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, brand marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Brand Marketing Resume
When listing skills on your manager, brand marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, brand marketing skills:
- Strong strategic marketing communication skills
- Effective multitasking and time-management skills
- Expert level user of Microsoft Office Adobe Creative Suite; Proficient with programs such as Excel, and MS Project, and have strong written and oral skills
- Prior experience working for an international company with a strong, premium brand and a distinct culture
- Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
- Strong presentation skills and command of an audience
List of Typical Experience For a Manager, Brand Marketing Resume
1
Experience For Senior Manager, Brand Marketing Resume
- Strong project management skills, able to conceive and implement projects on time and on budget
- Strong communication skills – verbal, written and presentations, with the ability to influence Executive and Sr. Level leadership
- Highly results oriented with experience increasing top line revenue and driving ROI
- Maintains Integrated Marketing Calendar to ensure all cross functional partners can easily access e-mail cadence, brand priorities and new, exclusive products
- Initiate and drive user experience/journey across all interactions
- Demonstrated ability to assimilate data, frame strategy implications and recommendations
- Understanding of principles and practical application of marketing and promotions
2
Experience For Associate Manager, Brand Marketing Resume
- Analyzing research data to help guide marketing strategy
- Creating ideas that can be used across various platforms to support campaigns
- Manage HBO’s College Marketing program including annual planning, agency management, development and execution of on-going campus activations
- Support marketing initiatives through multiple marketing channels including in-store, digital, website, direct mail, email and media channels
- Work closely with the Spectacles team to provide consumer insights, marketing strategy, and ongoing executional support
- Alignment across marketing disciplines, corresponding departments and provide communication to the field
- Oversee the trafficking and network clearance process for all local/national advertising with agencies (broadcast, print, outdoor)
- Oversee the trafficking process (as lead by coordinator) for local/national advertising (broadcast, print, outdoor)
3
Experience For Senior Manager Brand Marketing Resume
- Deep understanding of the toy industry, manufacturing processes and long-lead development timelines
- Act as an internal and external champion for specific programs, selecting the optimal mix of marketing tactics to reach the desired outcomes
- Build campaign summaries and subsequent planning documents, including strategic recommendations for future campaigns
- Highly proficient in pulling and analyzing MRI, Comscore, and Omniture data
- Partner with new product teams to provide marketing launch support
- Partner with the Growth team to identify marketing strategies, ideas, and tactics to support their annual growth goals
- Lead internal and agency teams in creative strategy development, briefing, and creative assessment for National celebration and branded content campaigns
4
Experience For Associate Brand Manager, Brand Marketing Resume
- Oversee creative review/proofing process for Out-of-Home
- Associate Brand Manager, Brand Marketing – Holiday Inn Express
- Associate Brand Manager, Brand Marketing – avid
- Analyze a variety of data and identify marketing trends
- Passion for video games and emerging technology
- Oversee the end-to-end project management of specific citizenship / cause marketing activities
5
Experience For Manager, Brand Marketing & Promotions, Syfy Resume
- Project Management: Manages several brand-focused projects concurrently, often leading higher-level team members to deliver on time with excellence
- Create and manage brand innovation strategies, including multi-year platforms
- Management of brand assets, tools and training
- Manage email and print vehicle submissions and internal workflow in support of marketing launches and campaigns
- Support development and execution of multi-platform marketing solutions and brand strategies for FOX Sports brands/properties and studio shows
6
Experience For Manager Brand Marketing Resume
- Analyze brand and hotel performance data
- Take iniative to identify, prioritse and implement all elements required for team to fulfill responsibilities in accordance with core strategic goals
- Quickly learn new programs and train staff
- Lead as a Brand steward to connect culturally and opportunistically to produce breakthrough creative work
- Own, update, and communicate timelines
- Oversee production management for shoots/records, as led by team coordinator
- Liaison with R&D, Bakery, bakery-cafes, franchisees, field team, etc
- Strong communication and relationship building skills, ability to work cross-functionally and excellent project management skills – effective at multi-tasking with both close attention to detail and the big picture
- Sound creative judgment - ability to think both creatively and strategically
7
Experience For Campaign Manager, Brand Marketing Resume
- Think strategically, creatively and innovatively across all forms of media
- Create and present dynamic presentations
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues. Brainstorm new and innovative growth strategies for injection into new campaigns
- Experience in product marketing
- Passion for the kid’s products, and for creating innovative and fun interactive entertainment
- Work closely with external agencies, RBC business units and creative partners to manage the integration of Olympic theming and marks usage by businesses, ensuring compliance to RBC’s and partner’s graphic standards
- Provide focus and clarity in establishing individual goals, driving performance management, supporting career development and rewarding strong performance for two (2) direct reports
8
Experience For Manager Brand Marketing SMB Resume
- Leverage lead nurturing programs to inform, entertain & delight our audience; develop qualified leads over time
- Leverage the value in unit, department, and enterprise wide teams to develop better solutions through a collaborative mindset
- In collaboration with Marketing Coordinator manages team’s production schedule, including keeping track of deadlines, submitting materials to design, and routing projects through editorial
- Lead campaign strategy across Forbes business groups and work with champions, where relevant – to plan, execute, scale + replicate multiple, well targeted campaigns at once
- Develop segmentation, scoring, attribution and operational elements of campaigns
- Initiate innovative campaigns & ideas to leverage maximum capabilities of our assets, contacts & systems
9
Experience For Manager, Brand Marketing Activation Resume
- Provide best practice feedback on, and occasionally create copy and assets (message headlines, email body, landing pages, imagery, etc) in line with campaign objectives
- Report regularly and share campaign activities, results & insights
- Test, measure, learn & iterate to optimize campaigns
- Assist brand manager to develop brand Communication, Adaptation and Management
- Assist in developing vision and strategy for Coach Greater China that is both aligned with Global Marketing objectives and specific to China’s overall luxury environment
10
Experience For HBO Manager, Brand Marketing Resume
- Support key product launches with multi-layered 360 marketing campaigns
- Develop cohesive action plans across Communications, PR, Digital, CRM, E-commerce & Tourist Marketing to support key strategic initiatives
- Work across all functions in and outside of marketing to translate the customer insights & business opportunities into specific action plans
- Coordinate and synergize the execution of cross-functional actin plans both within Marketing & PR, and with other departments to maximize outcome
- Collect competitive intelligence, consumer insights, overall market/economic trend and perform in-depth analysis on the implications of these insights
- Lead marketing program development at a national / global level, understanding brand priorities and leveraging RBC citizenship efforts to drive meaningful audience engagement
- Collaborate with other functional team members in Corporate Citizenship, Brand, Corporate Communications and Business Marketing teams to build integrated plans that drive enhanced results
- Demonstrated experience in project management, data analysis, campaign optimization and the ability to work across multiple teams
- Possesses a strong knowledge of social media and digital platforms
List of Typical Skills For a Manager, Brand Marketing Resume
1
Skills For Senior Manager, Brand Marketing Resume
- Strong interpersonal and marketing campaign management skills
- Proven ability to innovate and create differentiating, proprietary promotions to build brand leadership. Proven expertise in flawless program execution
- Experience in marketing, consumer packaged goods, or account management
- Work efficiently and effectively – both with the team and individually - and meet deadlines
- Demonstrated ability to build and maintain effective working relationships with internal customers and outside agencies
- A strong appreciation and understanding of fashion, style and design, and a strong affinity for the brand
- Proficiency with basic Computer skills (Word, Excel, Power Point, etc.)
- Poven strategic and conceptual skills
2
Skills For Associate Manager, Brand Marketing Resume
- Superior written and communications skills
- Prior sales or analytics/market research experience
- Experience that includes proven success in different brand portfolios
- Blended experience in both entrepreneurial and classic consumer packaged goods environments
- Demonstrated experience in market analysis and creative solutions
3
Skills For Senior Manager Brand Marketing Resume
- Executing tasks with professionalism and business experience
- Marketing project management with budget responsibilities experience
- Demonstrated success in executing against internal marketing/branding; contributing to advancing the culture, employee engagement or change management
- Experience leading and managing teams and developing and mentoring direct reports
- Experience with developing strategy and implementing integrated marketing programs
4
Skills For Associate Brand Manager, Brand Marketing Resume
- Knowledge and experience in digital media space and emerging technology (performance-based advertising, data-driven marketing tactics)
- Experience in a variety of marketing roles with progressively increasing levels of responsibility
- Strong understanding of the consumer decision process and expert in consumer marketing trends and practices
- Brand Marketing combined with Marketing Innovation experience
- Marketing experience at a media company or digital advertising agency
- Strong working relationships within the advertising and media industry
5
Skills For Manager, Brand Marketing & Promotions, Syfy Resume
- Experience with a broad array of marketing communications, commercialization planning & execution
- Experience the passion and dedication our people put into the marketing of our brands is one of the things that makes Kellogg Company great
- Breadth of leadership experience within multiple marketing disciplines and within various business formations (corporate, start-up)
- Strong background working for a large retailer or related industry
- Equivalent marketing experience
- In combined marketing experience, in brand, agency or MarComm roles
6
Skills For Manager Brand Marketing Resume
- Progressive brand management and/or marketing experience
- Evaluation of advertising effectiveness, mix and medium
- Experience with – and a love for! – marketing automation solutions (Marketo essential, and CRMs (Ideal: Salesforce.com)
- Experience in digital marketing and cloud-based technology
- Strong in leading and manage agencies to deliver quality outcomes
- Experience managing agencies through the development of national consumer promotions
7
Skills For Campaign Manager, Brand Marketing Resume
- Demonstrated strength in marketing competencies with particular strength in innovation and project leadership
- Demonstrated strength in marketing competencies with particular strength in innovation or project leadership
- Extensive digital marketing experience is required
- Excellent judgment in representing the Company to customers and consultants
- Partner with Merchants, Store Operations, Digital, Creative, Visual, Project Management and Legal teams to develop and manage effective marketing programs
- Proven ability to identify and integrate opportunities that build brand awareness, preference and demand for Sutter Health’s services and product lines
- Experience of marketing projects that span more than one country
8
Skills For Manager Brand Marketing SMB Resume
- Experience in managing teams and/or projects remotely
- Experience working within a franchise and or matrix organization would be advantageous
- Demonstrated an understanding of the market research process
- Experience in Marketing and Brand management in a multinational company
- Min 5 years experience in Marketing or Brand role
- Experience in managing multi-partner relationships
9
Skills For Manager, Brand Marketing Activation Resume
- Excellent visual and design sensibilities
- Experience in a project-based position client-side or agency
- Set up efficient and effective processes, and manage and meet deadlines
- Experience with data driven market tests that lead to significant business outcomes
- Demonstrated translation of data into implication and implication into strategy
- Demonstrated ability to proactively improve processes and procedures
- Conceptualize and develop effective marketing strategies
- Proven as an engaged, action-oriented & thoughtful manager of multi-leveled teams
10
Skills For HBO Manager, Brand Marketing Resume
- Experience in high tech (software industry desirable)
- Experience within the pharmaceutical industry
- US product/account management experience
- Strong knowledge/intelligences in China market in specific digital/social ( Consumer /market/industry)
- Good strategic and creative thinker
- Strong in digital and social
- Strong in manage multi tasks simultaneously
- Strong in interact and manage a matrix organization/relationship/partnership
- Understanding of digital/social space and utilizing for marketing promotion
List of Typical Responsibilities For a Manager, Brand Marketing Resume
1
Responsibilities For Senior Manager, Brand Marketing Resume
- Proven ability to work in conditions which include multiple and conflicting priorities, extended work schedules, and specific time constraints
- The ability to effectively partner and motivate across functions and with outside agencies
- Analytic, organization and time management skills are important
- Diplomatic skills of a UN ambassador in order to woo direct reports, management, and lead by influence not command and control
- Analytical skills and understanding of how to translate marketing strategy into financial goals
- Highly collaborative team player able to lead, motivate and inspire groups (and effectively manage to opposing viewpoints)
2
Responsibilities For Associate Manager, Brand Marketing Resume
- Experience with leading marketing for a large consumer facing brand with a significant marketing budget (>50M)
- Experience conducting business and partnering with leadership and staff in multiple market
- Extensive experience planning and executing cross-channel TV buys across National, Local and Satellite providers
- Experience in marketing at a corporation or within agency roles
- Experience in developing traditional and online media plans
- A demonstrated passion for beauty and skincare
- Proactive, organized and proven ability to manage complex plans with multiple internal/external stakeholders
- Television Production: Vast television production experience in commercial development
- Extensive broadcast production experience
3
Responsibilities For Senior Manager Brand Marketing Resume
- Lead regular post-campaign analysis to measure and evaluate the effectiveness and ROI of all marketing programs and provide recommendations for future
- Proactively manage multiple priorities in a fast paced, change oriented environment
- Create and maintain efficient and effective processes
- Ongoing business ownership, management and optimization
- Identifying, building and executing powerful commercial ideas that build relevance and motivation for our brands
4
Responsibilities For Associate Brand Manager, Brand Marketing Resume
- Leading the activation of the vision and the 5-year strategy for the brand
- Strategic thinking required for creating and implementing marketing plans and brand creative briefs
- In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development and in-market execution
- Manage advertising agency relationships and internal team to develop world-class brand marketing campaigns driving brand consideration and awareness
- Work closely with Partner Services to ensure that all IMG College Licensing-owned brands and marketing campaigns are maximized by participating institutions
- Proficiency in marketing fundamentals, and in advertising development and media planning
5
Responsibilities For Manager, Brand Marketing & Promotions, Syfy Resume
- Serve as primary filter to ensure all show-related marketing/promotion is driven by and connected to overarching show brand positioning
- Work with internal Creative Services and external signage printers to develop various forms of marketing collateral for marketing initiatives
- BA in marketing, communications, advertising or related field
- Ensure all test and learn measures are in place for specific programs; interpret and share results to shape future direction of citizenship marketing programs
- Established relationships at all levels, inclusive of the leadership level, in the international marketing industry
- Create smart, beautifully designed collateral in collaboration with the sales, research, brand marketing and design teams
- Plans and executes marketing campaigns and events
6
Responsibilities For Manager Brand Marketing Resume
- Extreme familiarity of cultural marketing trends in creative, media, digital and social
- Ambitious with bottomless stamina for a challenging role
- A sense of enthusiasm that brings a fresh perspective to the team, our customer, and our marketing plans
- A keen understanding of the female fashion consumer—and an ability to translate that into insightful strategy
- Finger on the pulse of the competitive landscape (retail, fashion, branding, social media, etc.)
- The ability to create a great brand while staying focused on the larger business objectives
- Cultivate relationships with and create opportunities for apparel and non-apparel licensees tied to marketing initiatives
7
Responsibilities For Campaign Manager, Brand Marketing Resume
- Self--starter who approaches marketing with a creative, strategic, and tactical POV
- A keen understanding of the female consumer
- Continually monitor campaigns as they are in market and provide recommendations for enhancement to improve results
- Manage day-to-day relationships with agency partners, lines of business and cross-functional teams to ensure all programs answer the brief and achieve desired outcomes
- Possesses a strong knowledge of the gaming business
- Are a forward thinker and project manager that is always one step ahead
- Knowledge of the digital/social space and avid consumer of media of all types
- Creative Management – Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all consumer touch-points
8
Responsibilities For Manager Brand Marketing SMB Resume
- Answer RFPs in deck or presentation format, communicating FNG’s established branding and relevant programming in a dynamic manner, both visually and verbally
- Recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer target consistent with the global positioning. Drives key brand or category initiatives that effectively reach and connect with target consumers
- Demonstrated experience in project management, performance marketing, data analysis, eCRM, user acquisition, campaign optimization and the ability to work across multiple teams
- Contribute to the achievement of Burberry’s long brand objectives, through proactive proposals of new marketing ideas
- Provide best practice feedback on, and contribute to creation of copy and assets (message headlines, email body, landing pages, imagery, etc) in line with campaign objectives
- Assist in the development of brand strategy, bringing fresh ideas to the table that drive brand affinity and reinforce HBO’s leadership position
- Create compelling sales collateral that promotes The Atlantic’s core benefits (presentations, sell sheets, etc.)
- Always find opportunities to test, measure, learn & iterate to optimize campaigns
9
Responsibilities For Manager, Brand Marketing Activation Resume
- Research, document and communicate the OEM’s strategy, both US and International
- A pop culture and entertainment junkie
- Familiar with custom research studies
- A voracious fan and consumer of great journalism
- A ‘teamwork makes the dreamwork’ mentality (and a sense of humor)
- Deliver strategy and marketing plans for major tent pole brand events (e.g., Baby’s First Easter/Halloween/Christmas, Welcome Back & Play Date Events (both new for 2017)
10
Responsibilities For HBO Manager, Brand Marketing Resume
- Track competitor in-store traffic driving programs in order to keep a pulse on what’s going on in the market and remain competitive (e.g. in-store play dates/events)
- Deliver strategy and marketing plans for major tent pole brand events (e.g., Seasonal Campaign, Halloween, etc.)
- Develop and update lists connected to IMGCL’s internal brands and marketing platforms
- Utilization of IMGCL’s systems to run reports, update information and seek institution approvals on pertinent projects
- Identifies, develops, implements HCP strategies and tactics with a focus on maximum impact
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