Manager, Marketing Operations Resume Sample
Mozell Gleichner
3061 Broderick Squares,
San Francisco,
CA
+1 (555) 337 5135
Work Experience
Manager, Marketing Operations
02/2018
-
PRESENT
Philadelphia, PA
- Support hub global process hub business assignments
- Support complex cross-functional alignment of Marketing processes / roles & responsibility with specific focus for Concept-to-Consumer area
- Manage an effective working relationship across the GTM or CREATION environment through regular communication and interaction
- Manage CTC calendar and process alignment globally/ regionally/ locally/ cross-functionally including process/ system integration
- Support CTC calendar management (communication and systems)
- Manage CTC sample & prototype processes including the GBC/GMM Meeting organization (communication, analysis, reporting, improvements)
- Support sorting and distribution of prototypes for GBC/GMM meetings
Manager Marketing Operations
02/2014
-
12/2017
San Francisco, CA
- Execute/ drive specific sub-projects as nominated by Line Management
- All Management levels (including senior executives)
- Partner with relevant stakeholders to define and implement future state of integrated multi-channel marketing (Campaign Management & Automation, Marketing Data Hub, Digital Analytics, RM Emails)
- Oversight of identified campaign management platform for Patient and HCP relationship management programs. Identifying service enhancements ensuring appropriate staffing, budget allocations and troubleshooting as appropriate
- Oversight of all campaign management data interfaces. Drive interface processes and standards, ensure guidelines are in place for all stakeholders and maintain data event calendar to ensure ad hoc processes are also followed per schedule
- Ensure operational readiness - campaign tools are fully functional, suppressions are in place and updated accordingly, data quality checks are coded and ready
- Take the lead in identifying and resolving any campaign delivery issues
Associate Manager, Marketing Operations
05/2007
-
10/2013
Phoenix, AZ
- Champion and execute ideas around service improvements to enable enhanced customer experiences and internal efficiencies
- Partner with key stakeholders to develop an annual plan and master timelines that align with the product pipeline and targeted marketing objectives
- Review and at times co-author creative briefs coming from stakeholder teams to ensure the necessary information is available at the time of brief
- Manage each project timeline from pre-brief through execution and maintain a project status report that is shared with the stakeholder and Mkt Ops team on a weekly basis
- Facilitate presentations and alignment sessions with key stakeholders and provide clear next steps to keep the project on track
- Collaborate within the Project and studio management team to manage resource constraints as they arise
- Effectively communicate project risks / solutions to the stake holders as required
- Participate in key stakeholder meetings as the team determines most relevant to maintain visibility/ connection to the ongoing needs/priorities to support the business and manage the project portfolio
- Stays abreast of industry trends and best practices, identifying
Education
Upper Iowa University - Cedar Rapids Center
2002 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Strong analytical skills, problem solving skills and experience with budget management
- Strong project management skills with 1-2 years experience managing marketing related projects
- Knowledge of budget management; prioritization of tasks; excellent problem solving skills
- Team player with strong interpersonal skills who can interface effectively with both internal company personnel as well as a variety of outside vendors
- Proven project management skills with a strong focus on process excellence
- Strong relationship management skills with ability to effectively collaborate across multiple teams
- Strong reporting skills and understanding of data visualization
How to write Manager, Marketing Operations Resume
Manager, Marketing Operations role is responsible for interpersonal, analytical, communications, marketing, retail, finance, credit, training, integration, database.
To write great resume for manager, marketing operations job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Marketing Operations Resume
The section contact information is important in your manager, marketing operations resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Marketing Operations Resume
The section work experience is an essential part of your manager, marketing operations resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, marketing operations responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, marketing operations position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Marketing Operations resume experience can include:
- Solid project management skills: ability to think carefully through the
- Strong problem-solving skills and ability to derive insights from project discrepancies
- Exceptional interpersonal skills; talented communicator and project manage
- Develops priority ship schedule based on brand side-by-side calendar for all accounts and national calendar; prioritizes ship deadlines based on needs
- Experience creating processes (P&P) in marketing or advertising environment
- Organize and prioritize multiple tasks in a fast-paced, changing environment, while performing well and delivering high-quality results
Education on a Manager, Marketing Operations Resume
Make sure to make education a priority on your manager, marketing operations resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, marketing operations experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Marketing Operations Resume
When listing skills on your manager, marketing operations resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, marketing operations skills:
- An effective communicator with strong troubleshooting, escalation and resolution follow-up skills
- Excellent interpersonal skills that build successful relationships internally and externally
- Strong analytical and data driven skills
- Proven experience leading and managing large, complex projects and able to handle multiple project priorities in fast paced environment
- Proven effectiveness at building strong relationships with internal and external clients
- Solutions oriented with strong problem solving skills
List of Typical Experience For a Manager, Marketing Operations Resume
1
Experience For Manager Marketing Operations Resume
- Proven experience managing Marketing integration projects with a solid understanding of Marketing solutions and systems infrastructure
- Manage people and ensure priorities and timelines are being met according to the overarching goals
- Experience with analyzing complex issues and delivering appropriate solutions
- Solid understanding of web development process
- Provide information and insights regarding campaign effectiveness to measure performance and support business decisions
- Five to seven years of experience in complex organizations
- Demonstrated ability to execute operationally and navigate organizations to “get things done
- Strong team player with an ability to build relationships and trust
2
Experience For Assistant Manager, Marketing Operations Resume
- Self-starter attitude and ability to build a strong rapport and trust with resources in several functional areas and multiple geographic locations
- Experience working with Salesforce CRM and marketing automation systems
- Experience preferably in a Business Analyst or Marketing Operations role
- Understanding of and/or willingness to learn CAPA tools and methods
- Work with marketing teams as necessary to establish new targeting criteria and objectives to build segments using Adobe Analytics
- Manage reporting and analysis for global programs, field marketing, events, and marketing funnel performance
- Work with marketing team to streamline operational reporting across multiple geographies, marketing channels and tactics
- Advise internal customers (field/global marketing) on nurture strategies, email best practices and landing page optimization
3
Experience For Associate Manager, Marketing Operations Resume
- Architect & Configure Eloqua campaign including canvas, feeders, emails, landing pages, forms, and segmentations
- Conduct monthly training sessions on the project trafficking platform (Robohead)
- Develop understanding and provide support to relevant IT applications, in particular APAC ranging tools, Marvin, DMT etc
- Support and coordinate on all the key local GTM milestones/timeline set up, tracking and feedback for improvement.Support ranging related systems and processes
- Create dashboards that measure the health of the marketing database and participate in company data quality / data enrichment / data cleansing initiatives
- Partner with cross-functional teams to ensure consistent reporting methodology and definitions across Marketing, Sales and IT
4
Experience For Manager, Marketing Operations, Seapac Resume
- Encourage stakeholders throughout the PMC process to leverage innovative thinking and a solution-mentality and fosters team based environment
- Support the coordination of planning and promotional material process related logistics across all committees
- Business Units to drive for operational excellence within overall marketing process framework
- Product Operations: to provide and align on seasonal marketing process framework
- Finance: to drive for operational excellence within overall marketing process framework
- Provide operational leadership working with Epsilon’s Delivery team to anticipate/resolve incidents
- PC proficiency, including familiarity with the Microsoft Office Suite
- Development of new packaging/sample designs and structures to support new products, growth initiatives and cost savings
- Execute the GHS packaging roll-out across all products and regions
5
Experience For Assistant Manager Marketing Operations Resume
- Implementation of BLUE project management software across packaging, literature and samples
- Facilitate development of materials going through PACT
- Ensure appropriate and efficient leverage of tool during meetings
- Collaborate with the field and global marketing teams to define, review and collect campaign requirements/deliverables for Eloqua campaign production
- Develop and execute testing and optimization strategies to improve email metrics
- Provide ongoing analysis and recommendations to drive processes improvements and creation of materials and templates that align to our operational strategy
- Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation and campaign management
- Represent marketing automation as a clear SME within your area of influence and responsibility
- Manage all processes to help facilitate marketing, creative, video, digital, production and translations workflow
6
Experience For Assistant Manager Marketing Operations Yeezy LTD Resume
- Manage the external vendors associated with the Marketing Operations function
- Manage annual budget for all Marketing Operations expenses
- Extensive knowledge of Robohead trafficking platform
- Work with the Director of Global Program Management to support the US Marketing organization
- Support in timely and quality handover of seasonal CTC packages to local Marketing and sales teams
- Standard reporting on APAC range architecture plan based on forecasts
- Develop Marketing Dashboards to track key success metrics for senior executives
- Evaluate new technologies to improve marketing team performance
7
Experience For Manager Marketing Operations Yeezy LTD Resume
- Resilience with an ability to focus and stay on track
- Steps to complete a complex task'
- Advanced Google (docs, sheets, slides) and Microsoft Suite (Word, Powerpoint and Excel) and an ability to quickly grasp concepts and translate them into documentation. Ease with learning new software and databases. Exceptional organizational skills
- Manage Sunovion’s content management systems (Veeva Vault platform, Digital Asset Management platform) to ensure the system supports efficiencies within the promotional review process
- Manage the Storage and Dissemination of Product Prescribing Information for Promotional Use process for all Products
8
Experience For Fulfillment Manager, Marketing Operations Resume
- Manage current metrics of the process to reinforce best practices or strengthen efficiencies
- Facilitate promotional review meetings, ensure cross-functional integration, help find common ground & resolves conflicts as needed, focus and re-focus promotional review team on objectives to adhere to in-meeting and overall PMRC schedules
- Support operational and execution plans for international marketing programs and campaigns to optimize effectiveness
- Exposure: Experience in an operational driven environment (timelines, milestones, calendar management)
- Keeping all stakeholders in PMRC up-to-date on all relevant /new trends, guidance, laws and requirements
- Support the execution, including meticulous QA audit, of the programs and campaigns across various platforms and devices, recommending changes in approach where appropriate
- Use campaign management application to create link tracking codes for performance tracking
- Program and schedule assets using the content management system
9
Experience For HBO Manager, Marketing Operations Resume
- Provide process improvements and recommendation to marketing managers; translate business strategy and requirements into operational requirements; keep detailed documentation on various processes for team development and/or external vendors
- Partner with marketing managers at campaign conceptualization to map the full campaign life-cycle and requirements, including: milestones and timing, success criteria, reporting requirements, channels, segmentation, etc
- Maintain detailed campaign information, capturing and sharing live examples of promotions, major launches, events and premieres for wider team distribution
- Partner with business technology in development, monitoring and optimization of lead scoring models for all LOBs
- Recommend, implement, and manage all lead gen web form/landing page A/B testing
- Manage lead management processes from creation of marketing lead to sales accepted lead
- Partner with business technology to ensure optimal Salesforce lead integration, lead management, and lead routing
- Recommend, implement, and manage all lead gen web form/landing page standards
- Product/EIM/Brand Marketing, and CtC
10
Experience For Ideas Manager, Marketing Operations Resume
- Global Operations (Development, Sourcing and GSP)
- Project manage workflow between internal teams, partners and vendors to execute projects accurately and on-time
- Manage and optimize MOPS’ budget (MWB, CAPEX) across the Market in consultation with sub-units within the Market (e.g. MFCs, Sales Countries, etc.)
- Work closely with the vendor RM’s to manage and plan non BAU work
- Develop best practices and strategy for all lead generation campaigns and monitors programs to ensure adherence
- Define and implement operational and data quality metrics and KPI’s
- WE MOPS, BUs, CTC, Brand Activation, Sales Coordination / EKA
- MFC / SC+ Brand Activation, Sales Coordination, Sales
List of Typical Skills For a Manager, Marketing Operations Resume
1
Skills For Manager Marketing Operations Resume
- Demonstrated experience working with various, cross-functional, internal and external groups. Act as a leader and decision maker withing these groups
- Approx. 4-6 years of experience in sporting goods or related industry
- Expert listening skills and ability to probe for undisclosed information
- Strong change management experience. Ability to lead teams through change applying change management techniques
- Prior marketing operations/execution experience is required
- Basic accounting and budget management skills
- Experience considerable Project Management Experience
- Leadership and negotiation skills that influence local / global teams
- Work in a cross-functional team effectively
2
Skills For Assistant Manager, Marketing Operations Resume
- Self-starter with proven ability to independently manage multiple work-streams with strong attention to detail to drive flawless execution
- Maintaining metrics reports on marketing and sales activities, effectiveness, and business impact
- Working knowledge of Access and/or general database skill
- Experience with executing and coaching against a disciplined sales process, while fostering relationships with advisors to give direction
- Analytical, detail oriented nature with experience using numbers to deliver marketing insights and action
3
Skills For Associate Manager, Marketing Operations Resume
- Experience in a related Marketing Operations and/or Marketing Analytics role
- Experience in Procurement and/or Strategic Sourcing (i.e. sourcing, contract management or vendor management)
- Demonstrated ability to drive process improvement and excel in managing and executing in an operational environment
- Collaborates to translate business needs and evolving priorities into marketing strategies and go-to-market plans that deliver against targets
- Strong marketing discipline and understanding of customer loyalty and rewards program strategy and execution
4
Skills For Manager, Marketing Operations, Seapac Resume
- Responsible for managing changes to Campaign, Campaign member and Lead objects and working with IT scrum teams to set priorities
- Strengthen the samples and literature fulfillment (Samplit) program focusing on improving the internal and external customer experience
- Build strong partnership with Procurement to build a unified MillerCoors facing
- Advanced knowledge of Microsoft Office software, including experience with design practices is required
- Experience working with Eloqua 10
- Hands-on experience with Custom Data Objects, Dynamic content, responsive templates, A/B testing, etc
5
Skills For Assistant Manager Marketing Operations Resume
- Experience working with Regulatory and Legal teams
- Experience working with Translations teams
- Meticulous planning & organization, excellent communication and consistent follow-through are a necessity
- Adjust quickly to shifting priorities and multiple demands in a fast paced environment
- Savvy with popular gadgets and digital devices, including hands on experience
- Implements innovative and effective marketing plans to build individual, team and specialists’ market identities
- Supports the design and implementation of effective marketing toolkits for brokers to utilize
- Experience in retail or marketing with a career focus on specialty retail
6
Skills For Assistant Manager Marketing Operations Yeezy LTD Resume
- Direct marketing experience in corporate or agency environment
- Solicit feedback/provide recommendations for improving PACT effectiveness
- Build strong relationships with marketing counterparts
- Process and project management experience within the pharmaceutical promotional review process
- Consistently analyze the efficiency and effectiveness of agency spend with respect to staffing plans, fee structures, quarterly utilization
- Experience supporting and advocating within a change management environment
- Experience in managing internal and/or external corporate events for approx.. 500 people
- A strong background in proposal development and management with multiple stakeholders is paramount
- Experience or knowledge of the real estate sector
7
Skills For Manager Marketing Operations Yeezy LTD Resume
- Highly collaborative as a skilled team leader/culture builder – can lead, motivate, and develop people to their fullest potential
- Experience in quality assurance audit of the creative assets in a digital environment
- Experience in a Marketing Operations, Sales Operations, or Enterprise Information Management field
- Support ‘on loan’ staff throughout the launch process. Ensure they gain the relevant required experience whilst also wider exposure to the business
- Strong knowledge of TV post-production principles along with a project management background
- Approximately 2+ years of agency or industry-related experience in a quality services, project management or client services role
- Proven ability to manage multiple tasks independently
- Consolidate quarterly metrics to provide self-evaluation opportunity to the team
8
Skills For Fulfillment Manager, Marketing Operations Resume
- Experience in traffic, operations or project management across both traditional and digital media
- Managing our integrated marketing budget, invoices and finance correspondence, including documentation, tracking, and scheduling
- Writing and structing of proposals, bids and internal communications, and managing RFPs/RFIs processes start-to-end
- Monitoring data accuracy within the marketing database and pulling vendor reports as needed
- Marketing Operations adidas brand: to align marketing process framework across brands and striving for similar if not same procedures
- Working knowledge of pharmaceutical advertising submission requirements
- Thinking clearly and analytically
- Working knowledge of Microsoft Office, Onyx, DAM, Adobe Creative Suite is helpful
- Understanding of and passion for organization & process management
9
Skills For HBO Manager, Marketing Operations Resume
- Support GTM systems that enable product ranging & forecasting, reporting, and data integrity
- Ensures impact-level marketing measurement and executive reporting on marketing’s contribution to the business
- A passion for improving quality and being a part of making change
- Conduct training sessions regarding ALL marketing teams processes or process changes
- Lead annual scope planning process , managing Brand and Agency partners collectively
- Anticipates future trends and creates marketing initiatives that reflect the changing environment
- Creative-minded - ability to look at leading indicators to identify ideal marketing initiatives
10
Skills For Ideas Manager, Marketing Operations Resume
- Lead a meeting from scheduling, agenda, attendees, and recaps
- Collaborate with internal stakeholders across Marketing, Sales, Operations and IT to understand business requirements and build marketing solutions
- Provide operational support and training to various internal stakeholders/acquisition companies to ensure proper execution of sales and marketing programs
- Focus depending on specific role, but end-to-end business process contains the following collaboration scheme
- All Marketing functions across Reebok brand: to align on overall marketing business process and milestones
- Quarterly plans (refreshed monthly), to be reviewed during quarterly planning meetings, with all relevant functions (set meetings every quarter)
List of Typical Responsibilities For a Manager, Marketing Operations Resume
1
Responsibilities For Manager Marketing Operations Resume
- Manages & forecasts all marketing and non-saleable collateral including: tester units & testers, samples, dramming supplies, other marketing materials, pre-packs and hygienic supplies
- Supporting in creation, validation and alignment of the local linelist
- Support on the local sample budget planning and tracking and the sample ordering guidance for each category
- Attend weekly meeting with print vendor rep to review status on all print projects. Update tracking documents weekly for all print programs by vendor
- Lead the Integrated Business Planning process on behalf of Marketing
2
Responsibilities For Assistant Manager, Marketing Operations Resume
- Manage systems integration projects through scoping, design, implementation across websites, marketing automation and Salesforce CRM systems
- Lead and manage the packaging/sample development team, process and budget
- Manage the Project Management team, including all personnel requests and 1:1 sessions
- Attend weekly Creative meeting with Creative and Brand teams. Speak to open projects, anticipate and resolve and report on open issues
- Coordinate Market Sell-In tools (inputs, brief, production, tracking, etc.)
- Plan and execute Market seasonal launches, including any bespoke launches required for key accounts
3
Responsibilities For Associate Manager, Marketing Operations Resume
- Own the Category OTB target planning
- Plan with global and local relevant functions and align on seasonal / quarterly range and marketing calendars and key meetings
- Owner of door profiles which govern the assignment of non-saleable by door, updates as needed with feedback from Account Planners and Field
- Manages budget for collateral (including samples testers, lightboxes, etc.) given by Account Leads; collaborates with Account Leads for budget strategy by account
- IMC and Digital administrative operations
4
Responsibilities For Manager, Marketing Operations, Seapac Resume
- Review Business Requirements Documents (BRDs) provided by the client’s Project Managers for accuracy/completeness and provide feedback
- Review all assets provided by the client’s Project Manager and Agency team for accuracy/completeness and provide feedback
- Create weekly status reports to be shared with the client’s Project Manager
- Experienced in working with technical staff to design and implement technical solutions, including the integration of new database development into an existing technical solution
- Lead corporate review process for promotional materials. Work with regulatory and legal personnel to ensure that all content and claims in promotional materials are accurate and comply with FDA guidelines. Oversee timely submission of all promotional materials to the FDA’s Office of Prescription Drug Promotion (OPDP)
- Advanced knowledge of Excel is very helpful
- Data: Lead the team responsible for the management of Marketing data, including the acquisition, processing, governance, and stewardship of the data; own the design, management, and continued optimization of Hyland’s marketing data strategy
- Manage external vendor relationships in support of packaging and sample development and fulfillment (i.e. project management software, packaging contractors, copy development, graphic designers)
5
Responsibilities For Assistant Manager Marketing Operations Resume
- Partner on integration of loyalty and credit programs throughout the enterprise including print & digital marketing, creative, production, social, mobile, email, stores & strategic vendors/partners
- Manage forecasting and planning of promotional materials through internal review process (with input from Project Champions)
- Maintain calendars and work with channel owners on disclaimers, promos, and instructions for contact strategy execution
- Oversees the loyalty email strategy including program & creative development. Develops the loyalty email calendar & marketing calendar for mymauricesVIP credit card
- Works closely with channel owners, creative, production, legal, store environment & vendors to ensure accuracy & consistency across all collateral
6
Responsibilities For Assistant Manager Marketing Operations Yeezy LTD Resume
- In partnership with AVP of Marketing Operations, work closely with CRM & Analytics team to gauge return & profitability of loyalty efforts & establish metrics to measure program success
- Manage operational relationship with Ascena Credit Group and Capital One. Fill inventory needs. Distribute creative for approval and inform partners on maurices and dressbarn strategies in partnership with AVP of Marketing Operations
- Act as a connector and informant. Be able to pull headlines from ongoing reporting and program initiatives to share with key partners on a weekly, monthly, and quarterly basis
- Develop and update annual, quarterly, monthly and weekly plans
- Annual (high-level) plan, based on brand plans
- Weekly review meetings, with brand and channel teams (estimate time to complete review of materials; adjust agendas to accommodate schedule changes; prioritize/reprioritize review items based on business needs)
7
Responsibilities For Manager Marketing Operations Yeezy LTD Resume
- Attend brand planning and strategy meetings as needed
- Ensure adherence to timelines for submission of materials into internal review
- Limit late additions to weekly agenda to exceptions only
- Partner with brand and channel teams to ensure tactical plans are executed
- Manage flow of promotional materials through PACT (Promotional Approval Cross-functional Team) – ensure adherence to company SOPs
- Chair live meetings and ensure review committee time is used efficiently
8
Responsibilities For Fulfillment Manager, Marketing Operations Resume
- Actively facilitate live PACT meetings and ensure focus on key issues, with the goal of bringing the group to consensus (keep reviewers on subject; manage meeting time constraints; minimize side discussions)
- Monitor progress of offline reviews
- Receive and distribute review materials via electronic workflow system (iTRAC)
- Pre-review assigned promotional material in an electronic review system
- Work with outside advertising agencies on day-to-day operations (ensure accurate preparation of OPDP preclearance submissions, lead weekly status meetings, in collaboration with Production)
9
Responsibilities For HBO Manager, Marketing Operations Resume
- Clarify, review and reconcile comments on review materials during live PACT meetings via iTRAC & ensure that approval stamps from PACT reviewers are applied
- Document the outputs of meetings in iTRAC
- Proofread copy to ensure all PACT comments have been incorporated
- Final QC review and approval of promotional material; preparation of submissions to OPDP for preclearance and initial use (Form FDA 2253)
- Archive materials and manage annual reapproval process
- Ensure interface with Celgene and Agency production departments
- Manage review tool (iTRAC) and related functionalities
- Manage progress of documents throughout workflow
10
Responsibilities For Ideas Manager, Marketing Operations Resume
- Resolve technical challenges for iTRAC users
- Trouble-shoot bottlenecks in workflow
- Execute special projects as required by management
- Project Manage regional Eloqua campaign requests from intake to activation - Manage a plan of record for campaign execution and delivery
- Manage all planning with regional marketing leader(s) to ensure a complete calendar and roadmaps are created for each month/quarter, outlining planned activities/campaigns
- Manage workload balance across internal and external resources to ensure even distribution of work
- Apply and spread a process and data driven approach
- Be concise and clearly communicate
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