Manager, Marketing Strategy Resume Sample
Gayle O'Connell
887 Kailyn Ramp,
New York,
NY
+1 (555) 188 8959
Work Experience
Senior Manager, Marketing Strategy
03/2018
-
PRESENT
Boston, MA
- Experience in analytics,research,strategic & strong problem solving skills finance and/or business analysis preferably supporting a sales/marketing function within a large organization
- Experience in a finance,strategic planning,or analytical function in financial services,
- Balances facts with intuition to distill complex opportunities into compelling business cases
- Understand the operational fundamentals of our Bottling System
- Measures financial and equity impact of investments and institutionalizes learnings
- Deploys discipline and process to improve impact and speed to market
- Support and assist with marketing strategy and execution of MSG’s existing venue brands and expansion efforts (i.e. new venue in Las Vegas, Annual show, Festival). 10%
Manager, Marketing Strategy
06/2014
-
11/2017
Houston, TX
- This role is pivotal to the achievement of key strategic objectives for the CMB and GBM Marketing team, meaning the role holder is required to have access to and influence all available Marketing resources at all levels
- Work with a range of key stakeholders across Marketing teams and the business to share outputs and best practice
- Gain agreement and ensure support for campaign activity and budgets they are responsible for
- Keep abreast of customer needs via all opportunities whether face-to-face, online or via research findings
- Work with Marketing Communications managers and agency personnel to align and integrate activity, as well as inform senior Marketing stakeholders
- Ensure customers insights are used successfully in development and delivery of product/segment propositions
- Provide access to product/segment Marketing intelligence and insight globally, ensuring that the competitive landscape is an integral part of the development of strategic and tactical Marketing efforts
Manager Marketing Strategy
07/2010
-
01/2014
Detroit, MI
- Development and ongoing execution and optimization of Live event marketing strategy, and new MSG LIVE partnerships platform. Includes working closely with Bookings, Insights, and Marketing Partnerships teams. 25%
- Work directly with the insights / analytics / database teams to analyze current fan/customer and venues data, competitive activity, sales volume, market trends to build a solid understanding of our fan communities and customers in support of development of marketing strategies. 10%
- Support and assist with marketing strategy and execution of MSG’s existing venue brands and expansion efforts (i.e. London Arena, new venue in Las Vegas, Annual show, Festival). 5%
- Relevant experience in marketing planning or communications or brand building
- Strong business writing and PPT presentation skills
- Proactive, creative and outgoing personality with great passion and communication skills
- Assist Vice President with a variety of projects and support management of all acquisition and business development initiatives
Education
Evangel University
2005 - 2009
Bachelor's Degree in Business
Professional Skills
- Strong attention to detail, excellent organization skills, and ability to lead multiple projects /responsibilities
- Excellent organization, communication, and interpersonal skills required
- Prior experience in strategic planning, management consulting, financial analysis, sales forecasting or related role
- At least ten years’ experience in B2B marketing, and more than five of which in a senior position with supervisory experience
- Skills needed to be successful
- Experience in marketing/business development agency in China with global project experience
- Apply analytical skills to resolve strategic problems
How to write Manager, Marketing Strategy Resume
Manager, Marketing Strategy role is responsible for presentation, interpersonal, research, business, analysis, english, organization, excel, retail, finance.
To write great resume for manager, marketing strategy job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Marketing Strategy Resume
The section contact information is important in your manager, marketing strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Marketing Strategy Resume
The section work experience is an essential part of your manager, marketing strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, marketing strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, marketing strategy position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Marketing Strategy resume experience can include:
- Supports the execution of annual Wedding & Gift Registry vendor program, encompassing all marketing, training, and event components. Reports and analyzes results
- Ensuring day-to-day Marketing Strategy and Analysis activities effectively support divisional priorities and revenue objectives
- Relevant experience in digital marketing and branding
- Lead a testing environment in which hypotheses and insights can be validated in real world situations
- Guiding, coaching, directing and developing direct reports, and if applicable, driving those practices throughout his/her organization
- Fostering a diverse workplace that enables all participants to contribute to their full potential in pursuit of organizational objectives
Education on a Manager, Marketing Strategy Resume
Make sure to make education a priority on your manager, marketing strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, marketing strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Marketing Strategy Resume
When listing skills on your manager, marketing strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, marketing strategy skills:
- Previous work experience in Marketing Strategy, Consumer Packaged Goods, Advertising Account Manager, Business/Program Manager
- Experience in retail or consumer packaged goods and exposure to retail planning metrics (sales, margins, promotions, ROAS, etc.)
- · Outstanding oral and written communication skills, as well as ability to problem-solve and conduct quantitative analyses
- Consulting experience at top tier firm with an emphasis on strategy
- Experience driving marketing and strategy in consumer marketing focused industry/position
- Marketing work experience in one or more of the following
List of Typical Experience For a Manager, Marketing Strategy Resume
1
Experience For Senior Manager, Marketing Strategy Resume
- Market research experience and demonstrated leadership skills
- Effectively works cross functionally with all constituencies in the business to ensure accuracy of Spectrum Reach’s addressable product capabilities
- Preferably prior experience in the Chicago live entertainment marketplace in media or promotion
- Demonstrated ownership of marketing planning, budgeting and forecasting
- Experience driving marketing and strategy in consumer marketing focused industry/position
- Experience at direct marketing agency, ad agency, DMP, DSP or similar
- Lead the content marketing strategy, development and distribution for key marketing content, including newsletters, case studies, and video
- Manage digital marketing, including websites, portals, landing pages, and banners
- Hold and communicate a deep understanding of business trends, challenges, insights, buying behaviors, and market sizing
2
Experience For Senior Marketing Manager Marketing Strategy CMB Resume
- Drive the marketing strategy and development of marketing campaigns to help recruit, maintain and grow channel sales
- Manage the overall expenses and projections, leading the annual and quarterly budgeting processes
- Partner with sales, field marketing teams, research, and analytics to provide competitive intel and deliver the marketing response to local competitors
- Possesses innovative and creative mind backed by understanding of technology and tools, and appreciation of analytic and quantitative principles of marketing
- Expert knowledge of creative solutions, including digital, on-line solutions, and the use of new technology in designing creative solutions
- Partner with marketing leads on proof of concept efforts to establish new online marketing opportunities (content, social media, display, etc.)
3
Experience For Manager Marketing Strategy Resume
- Pull together meeting materials as requested (e.g. for vendor program discussions)
- Supports a variety of special projects (e.g. competitive research, marketing presentations, etc.)
- Conduct various analyses, as determined by Senior Management, in support of strategic decision making
- Lead the annual planning process: identify critical issues/opportunities, develop strategic plan and resource allocations
- Guide development of operating plans, mobilize key cross-functional teams and engage all levels of organizational leadership
- Partner with digital marketing teams to create and manage a strategy for digital channels, such as affiliate, email, etc
4
Experience For Associate Manager, Marketing Strategy Resume
- Focus is on the stores channel – especially how product and marketing campaign launches are optimized and integrated across Brand
- Develop and embody the sales channels’ value proposition and messaging platforms
- Direct the design and development of channel specific marketing materials and other sales enablement programs
- Support the management of major trade shows, including internal advisory councils and partner briefings
- Develop targeted value propositions by gaining specialized market intelligence from individual business and service lines
- Serve as the Center of Excellence Leader for marketing processes, tools and systems
- Research, identify, develop and execute strategic marketing communications plans in support of the businesses
- Develop ABM plans which align to the overall sales and marketing strategies in an effort to capture new business
5
Experience For Senior Manager, Marketing Strategy & Insights Resume
- Acts as SME for all addressable campaigns and partners with Sales and Product Marketing team to ensure accuracy of Spectrum Reach’s product capabilities
- Develops audience forecasts by collaborating with cross-functional teams on financial aspects of the media plan
- Deep knowledge of list matching, profile generation, ad sales, engagement and anattribution
- Expert knowledge of marketing strategies and procedures
- Expert knowledge of advertising principles and best practices
- Establish comprehensive approach for ROMI/ROI analyses across all marketing activities and processes to constantly monitor and improve results
- Assist team with channel management for sweepstakes, paid social, digital, affiliate and paid search
6
Experience For Senior Manager Marketing Strategy Analysis Resume
- Own the sample management process in partnership with creative, merchant, and vendor partners from inception to creative turn-in
- Assist with vendor relationship management and vendor asset trafficking, coordination, collection, and filing; vendor roster includes nearly one hundred top home vendors (e.g. KitchenAid, Lenox, Waterford, and Dyson)
- Development and ongoing execution and optimization of family show, performing arts, venue tour and live event marketing strategies. Includes working closely with Bookings, Insights, Creative, Media, Digital Strategy and Marketing Partnerships teams
- Develop a solid understanding of our consumers and fans by working directly with the insights/analytics/database teams to analyze current fan/customer and venues data, competitive activity, sales volume, market trends to build a solid understanding of our fan communities and customers in support of development of marketing
- In coordination with the Digital Content team, support the execution of increasing fan engagement for Family shows, venue tours (MSG, Radio City only) and live events at Madison Square Garden, Hulu Theater at MSG, Radio City Music Hall and the Beacon Theatre
- Support and assist with marketing strategy for MSG’s online merch stores
- Create marketing recap/performance documentation at end of each show season/run
- Maintain and track all budgets
- Assist with additional tasks and projects as necessary
7
Experience For Manager, Marketing Strategy & Analytics Resume
- Own and manage constant communication to internal parties regarding plans, changes in plans, potential issues, and learning’s in order to keep everyone informed of progress and key information
- Be familiar with all partners’ sites, capabilities and competitive landscape
- Work closely with all areas of marketing, including On-Air, Design, Content, Media, Affiliate Marketing, as well as Publicity, Current Programming, and Research; Assuring overall fluidity of work flow throughout the Marketing Division
- Manage all aspects of assigned shows in regards to strategy; including the development of initial strategy, leading cross functional teams, maintaining clear communications and ensuring execution
- Execute special projects in support of shows
8
Experience For Manager, Marketing Strategy & Growth Resume
- Support strategy team as needed with administrative tasks
- Manage Chicago’s paid and promotional media and social media planning and execution, as well as, work with the NY digital content team to develop digital and social media strategies and support execution on TCT website and all social media channels. 20%
- Assist Marketing Director in creating and placing advertising media in coordination with MSG media team in NY for concerts and family shows at The Chicago Theatre (co-pro’s, self-promotes, and rentals where applicable). 15%
- Strong relationship development/collaboration with a broad set of stakeholders, including marketing, R&D, clinical, health economics, business development, sales, and FP&A
- Development and implementation of structured, practical, fact-based approach to strategy development, valuation, and business plans
9
Experience For Account Manager, Marketing Strategy Resume
- Experience defining and utilizing a broad range of secondary research, primary qualitative and primary quantitative research techniques to derive market and customer insights
- Excellent project management: planning and organizing project assignments of substantial variety and complexity; defining and managing overall schedule for project and milestones (both owned & assigned to others); often serving as project lead coordinating activities of a cross-functional team
- Strong knowledge of financial statements
- Identify and utilize data driven insights to improve processes, address business needs, and achieve better consistency, profitability, customer satisfaction, and efficiency
- Provide recommendations on media mix modeling, as well as regional market prioritization
- Leverage new technology to develop more sophisticated analytical tools partnering with the marketing database team
- Collaborate with media and digital agencies to develop proper investment allocation
- Issue weekly KPI reports and recommendations
- Determine sales lifts and ROI analysis for media and promotional activities
10
Experience For Manager, Marketing Strategy & Insights Resume
- Collaborate in strategy development - including hypotheses development, option identification, data-driven business and market analysis, problem solving, and consensus building
- Translate analytics into the stakeholder's native language and tell stories to make complex things simple to understand and translate into measurable actions
- Resolve a broad range of time-sensitive business opportunities that are of critical importance to the department/company
- Work with Marketing Strategy team to prepare and evaluate business case models to be used for use in the development of business strategies and in subsequent analyses of results
- Partner with Director, Marketing Strategy & Insights to grow, maintain and utilize the New York Post’s reader panel, Post Headliners, through new member recruitment, survey & quick poll execution and analysis
- Responsible for all general sales materials, ensuring all general presentations, one-sheets, and the digital media kit are updated with Comscore, Scarborough, AAM, and Quantcast data as it’s released
List of Typical Skills For a Manager, Marketing Strategy Resume
1
Skills For Senior Manager, Marketing Strategy Resume
- Experience that demonstrates excellent writing, proofing, editing, research and project-management skills
- Excellent organizational, communication, program management, and process management skills
- Strong financial analytical and quantitative skills
- Planning and Organizing – Establishes courses of action for self and others to ensure that work is completed efficiently and effectively
- Strong business acumen and demonstrated ability to analyze/draw marketing implications from research and other data sources
- · Exceptional communication skills as the role requires interaction with teams that do not report into position
- · Exceptional presentation skills with ability to lead meetings with multiple stakeholders, often more senior
2
Skills For Senior Marketing Manager Marketing Strategy CMB Resume
- · Exceptional project management skills
- Marketing experience; 7+ years
- Proven ability to manage direct marketing and database marketing
- Experience with a wide range of marketing channels and an understanding of how to use each channel to achieve business goals
- Significant experience preparing a variety of written materials of varying topics and styles for diverse audiences
3
Skills For Manager Marketing Strategy Resume
- Experience with mass media, digital media, and/or direct marketing
- Ensure all media efforts are being optimized to benefit the overall registrant experience, drive new registry creates, and increase registry value
- Serve as a central point of contact for ROMI/ROI related processes to ensure optimal prioritization and coordination with supporting teams
- Experience working with Canada lines of business is a desired, but not required
- Proven ability to manage online display media, search marketing, web
4
Skills For Associate Manager, Marketing Strategy Resume
- Proven success in developing competitive responses
- Proven record of creative and structured approach to problem solving
- Marketing experience required
- Relevant Digital Marketing experience (SEO/SEM, Social Media, UX)
- Experience collaborating successfully with internal and external partners
- Experience with sales and marketing automation tools such as SalesForce
- Experience converting data into useful insights and, ultimately, business growth
- Two or more years of work experience in speechwriting or related communications field
5
Skills For Senior Manager, Marketing Strategy & Insights Resume
- Experience in quantitative and qualitative analysis
- Experience in strategy-focused role
- Build and maintain strong cross-functional partnership with Business Channel Owners and media agencies
- Work with research suppliers to execute and implement research projects in the most efficient and effective way
- Work closely with research agencies to develop effective research plan/design for each respective brand to help answer business questions
- Experience within the retail or distribution industry
6
Skills For Senior Manager Marketing Strategy Analysis Resume
- Steward the mid and long-term innovation strategy and prioritization of initiatives to meet the company’s short-term and long-term business objectives
- Understanding of html and email/website technology
- Develop,update and maintain tools for tracking key marketing metrics,trending,and forecasting
- Participate in the development of seasonal marketing plans, including promotional events and new sales-driving initiatives
- Create executive decision-making framework for marketing investments to enable optimization across mass media, digital media and offline tactics
7
Skills For Manager, Marketing Strategy & Analytics Resume
- Lead the development and integration of the Return on Marketing Investment process across P&C Marketing groups
- Enjoys high-level strategic thinking but also a team player who doesn’t mind rolling up his / her sleeves to ensure flawless execution
- Provide brand specific value-added consumer insights utilizing the appropriate research tools and tracking studies
- Prepare and deliver weekly marketing insights to the marketing leadership team and other departments
- Work closely with Marketing Strategy team on completion of ad-hoc projects as they arise, making recommendations where appropriate
- Lead all WGR digital media and paid social efforts in collaboration with Macy’s media team and media planning agency
- Consistent track record of business analysis driven and fact based decision-making
- Innovation – Generates innovative solutions to work situations; trying different and novel ways to deal with work problems and opportunities
8
Skills For Manager, Marketing Strategy & Growth Resume
- Manage budget process to develop final marketing organization recommendation and strategic rationale
- A passion for Marketing and the consumer is required
- Use analytical and critical thinking to solve business challenges
- Anticipate and adapt to changing competitive landscapes
- Work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business expertise
- A real passion for Marketing and the consumer is required
9
Skills For Account Manager, Marketing Strategy Resume
- Track record of working on global brands that span multiple geographies
- Customer centric. Understands the impact the CX and UX have on brand, marketing impact and ROI
- Support Marketing Insights Director to organize Ideation Workshop for generation of new innovative product/package ideas
- Monitor and analyze the dynamics of marketplace and competition to enable comprehensive market understanding
- Take leadership role in communication of new consumer and market insights with Region Marketing and bottlers
10
Skills For Manager, Marketing Strategy & Insights Resume
- Manage development and distribution of content and marketing strategies across all channels of communication
- Display agility in balancing short-notice requests with longer-term projects while under stringent deadlines
- Back up the NAM’s senior e-mail marketing specialist as needed
- Event marketing/sales support; 3+ years
- Influence and advise internal partners on marketing strategy and direction
List of Typical Responsibilities For a Manager, Marketing Strategy Resume
1
Responsibilities For Senior Manager, Marketing Strategy Resume
- Consulting with marketing and sales executive’s opportunities to bring them actionable information
- Identify advertising prospects utilizing Media Radar to analyze competitors’ business
- Managing quantitative and qualitative operations research and analysis, preparing and facilitating business operations improvement proposals, and formulating plans to support development and promotion of the company’s products and programs
- A deep understanding of analytics and an ability to interpret data to drive business and marketing strategies
- Formal Presentation – Presents ideas effectively to individuals or groups when given time to prepare; delivers presentations suited to the characteristics and needs of the audience
- Building Partnerships both internal and external – Identifies opportunities and acts to build strategic relationships between one’s area and other teams, departments, units, or organizations to help achieve business goals
- Identify opportunities and execute strategies to accelerate growth in key domestic (US/Canada) and international destinations by generating cross-functional buy-in for various strategic initiatives
- Use all methods of reporting/data available to identify areas of prioritized opportunity and drive innovation
2
Responsibilities For Senior Marketing Manager Marketing Strategy CMB Resume
- Unearth areas of opportunity and testing within the website and across our marketing channels that drive additional growth
- Bring together various global and regional marketing channels to get a full view of P&L and provide recommendations on how to prioritize marketing resources and spend to achieve growth targets
- Craft a positive brand perception/experience by work across all marketing channels to develop an integrated marketing plan. Partner with appropriate teams to bring together retail strategy for region including promotions, coupons, and special offers
- Benchmark marketing performance across markets, channels and products and work across mulitple teams to improve performance
- Actively track and recommend responses to competitive threats as needed
- Passionate and driven teammate
- Participate in the presentation of the seasonal plans to senior management; prepare the meeting materials including sales plans, account histories and other supporting documents as needed
3
Responsibilities For Manager Marketing Strategy Resume
- Synthesize data from multiple sources and identify key learnings from the analysis and interpretation of the data; produce actionable conclusions and recommendations to colleagues based on the results
- Work closely with cross-functional teams on developing the strategies and performing the tests and analytics necessary to improve marketing tactics and financial performance
- Make recommendations regarding budget allocation across all channels to support sales
- Maintain monthly / quarterly presentations for departmental review
- Perform competitive analyses / actions; gather market / industry research as needed
4
Responsibilities For Associate Manager, Marketing Strategy Resume
- Support line manager to develop the marketing strategy and integrated communication plans to drive the achievement of overall marketing and branding objectives for Disneytown
- Assist in the planning of seasonal and thematic campaigns, work closely with internal cross-functional teams and external partners to manage the implementation of these campaigns and communications
- Assist in the development of communication strategy under the marketing & branding objectives of Disneytown, including online and offline channels, communication message and content plan. Manage the official WeChat of Disneytown, by aligning and working with internal teams and external agency
- Analyze data and reports from internal teams, support the interpretation of business challenges and opportunities. Develop various programs/activations to support the business objectives
- Evaluate the effectiveness and outcome of plans and programs implemented, adjust and optimize for continuous improvement
- Manage external agencies, develop and maintain relationship with external partners
- Monitor the market dynamics and provide suggestions
5
Responsibilities For Senior Manager, Marketing Strategy & Insights Resume
- Lead all third-party targeted marketing campaigns -- developing strategy to target customers with offers based on previous behavior, working with the cross-functional teams to execute, and interpret and share results
- Lead customer acquisition initiatives and manage partnerships with financial institutions to create custom campaigns with their audience
- Represent the voice of the customer within the Marketing team through frequent store visits. Leverage work in stores to analyze and make recommendations to maximize what’s working or strategically change trajectory when our approach doesn’t cut thru
- Develop integrated marketing plans that support seasonal initiatives, key product lifecycle and/or floorset milestones for Bath and Body Works’ body care and home brands
- Work closely with our internal creative team to develop consistent brand positioning, images and messages across all marketing vehicles (in-store, CRM, Video, Digital, Social, PR, etc.)
- Retail experience in-house or at an agency
- Continuously monitor marketing and product trends across the world; act quickly to incorporate new marketing and media into Bath and Body Works campaigns
- Creates presentation and meeting materials to support campaign integration efforts, Blue Chip initiatives and other Marketing projects, as needed
- Prepare project and campaign briefs
6
Responsibilities For Senior Manager Marketing Strategy Analysis Resume
- Provide a strategic filter for key in-store brand testing initiatives with merchant and creative partners (as needed), and drive incremental brand testing initiatives
- Support campaign hindsight process to integrate insights into future marketing programs
- Support Bath and Body Works traditional media efforts (TV, print, OOH, etc.)
- Support relationship with mall partners and key in-mall programs
- Strong team player and positive, proactive attitude with great interpersonal skills; ability to brief senior leaders, foster relationships with internal and external teams, and be solid support for immediate team members
7
Responsibilities For Manager, Marketing Strategy & Analytics Resume
- Think innovatively and creatively and change course if necessary, to achieve desired results
- Partner with Manager in the development of impactful marketing strategies, programs and tactics to deliver growth in key tourist segments and product initiatives, with a particular emphasis on China
- Experience required to be in B2B marketing strategy and communications
- Work with cross-functional teams to execute strategies, including Marketing, Sales, Brand, Research, Online, Promotions, Publicity, and Legal
- Formulates, directs and co-executes policies to promote the rapidly growing Advanced TV Advertising products
- Develop and update reports and dashboards with key metrics, reporting insights and trends at scale
- Partners with Sales to manage customer facing communication
- Work with the CMO and broader marketing leadership team to clarify and articulate the 3-year vision and strategy for the function
- Establish tracking, measurement, and analytics mechanisms to track and measure progress against strategic goals. Develop executive level dashboard
8
Responsibilities For Manager, Marketing Strategy & Growth Resume
- Monitor progress towards plans throughout the year to assure accomplishment of goals and objectives
- Direct, evaluate and execute the design and development of marketing events to build awareness, generate sales leads and increase penetration of services in the marketplace
- Partner with Director to champion development of impactful marketing strategies and tactics to deliver growth for assigned markets, products, and programs (including attraction launches)
- Track how markets and segments are evolving, involving brand, product and service opportunities, and analyze external marketing and sales trends as well as competitive actions
- Collaborate with cross-functional partners to identify and create models to allow for comparison between competing opportunities and ensure maximum ROI for Marketing & Sales spend
- Develop a ONE Black & Veatch marketing mindset driving a consistent set of marketing tools and processes across B&V
- Identify, develop and implement lead and demand generation programs in alignment with business goals
- Support management in other matters as required
- Develops and leads the execution of cross-platform addressable campaign strategies designed to meet or exceed customer growth, retention and revenue projections. Monitors and evaluates results
9
Responsibilities For Account Manager, Marketing Strategy Resume
- Responsible for competitive strategy to achieve objectives within relevant advanced product capabilities to ensure the achievement of expectations and product line strategies
- Manages day-to-day activity for enhanced addressability within OTT Video, Linear TV, Online inventory and other addressable products
- Supports internal development for next gen addressable workflow across platforms
- Selects, manages, measures and leverages the engagement of vendors and stakeholders as needed in the execution of addressable campaigns
- Uses sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business development and monitoring market trends
- Works closely with the sales organization to establish appropriate campaign parameters, and promotional offers on all addressable campaigns
10
Responsibilities For Manager, Marketing Strategy & Insights Resume
- Rallies the team behind the Spectrum Reach goals and mission and works closely with senior leadership in continuing to plan and budget the marketing activities of the business
- Measures effectiveness of cross-platform addressable campaigns with appropriate metrics and makes necessary adjustments to demonstrate continuous improvement
- Provides marketing expertise with deep understanding of direct marketing principles using modern tools and techniques including search, social, email, web and print marketing and advanced media
- Possesses solid understanding of current or emerging marketing technologies including access to external resources or agencies that can drive programs cost effectively
- Advanced knowledge of addressable products and services
- Find opportunities and execute strategies to accelerate growth in key domestic (US/Canada) and international destinations by generating cross-functional consensus for various strategic initiatives
- Work with cross functional teams to develop materials that communicate that vision and strategy. Work closely with design and communications teams to produce compelling materials including, but not limited to, narratives, PowerPoint, videos, podcasts, and blogs
- Lead the quarterly refresh of the marketing strategy work. Bring outside-in best practices, innovations, and capabilities to the marketing leadership team for consideration and vetting
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