Manager, Optimization Resume Sample
Aida Raynor
814 Eric Forks,
Los Angeles,
CA
+1 (555) 596 1456
Work Experience
Manager, Optimization
07/2016
-
PRESENT
Boston, MA
- Provide support of the strategic framework for the transaction migration project across Retail Distribution and Channel Strategy
- Establish and maintain stakeholder, client and management relationships to effectively influence strategic priorities, facilitate decision making and develop risk mitigated strategies to ensure the successful implementation of the Channel Optimization Project
- Provide support for the transformational change management initiatives that impact the entire distribution network as the organization transitions to a new operating model
- Build ongoing partnerships with key clients across the business, technology delivery & architecture, and operations
- Success in the role is heavily dependent on working closely and effectively with many stakeholders at all levels across RBB and CIBC, including but not limited to business, project managers, technology, and finance
- Building and maintaining strong relationships with these key stakeholders is critical
- Presents recommendations to senior management
Manager Optimization Services
05/2011
-
06/2016
Chicago, IL
- Assist Product areas with pricing new product initiatives by providing research and market information, if available, and current pricing methodologies
- Manage and develop staff to achieve individual and departmental goals and objectives
- Participate in designing and managing our conversion & optimization strategy
- Own primary execution of enterprise testing and optimization plans
- Define and create conversion optimization opportunities and strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
- Analyze results to identify successes, failures, and trends
- Effectively communicate test findings to internal stakeholders
- Assist in evaluating processes and tools
- Supporting Label and D2C E-Commerce production teams with the development, configuration, product set-up and launch of artist webstores
Manager, Campaign Optimization
01/2006
-
04/2011
Boston, MA
- Supporting the label in merchandising the store and managing promotions
- Liaising between Warner Bros. Records, Rhino Records and central services (D2C, merch, warehouse, and customer service teams) to
- Manage stock and back orders
- Facilitate communication between teams
- Provide ongoing sales reporting and analysis
- Managing the platform to improve the fan experience, including identifying defects, user flow improvements, and new e-commerce features
- Manage end-to-end optimization efforts for online stores/ mobile stores
- Work with Front End development team to implement approved ideas
- Work with testing and analytics team to ensure best online store experiences/ including A/B testing
Education
Upper Iowa University - Waterloo Center
2001 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Develop test matrices and rolling calendars for relevant testing, using statistically valid principles
- Work with stakeholders to create a quarterly roadmap prioritizing opportunities which provide the biggest impact on key purchase and engagement metrics
- Previous experience in selecting WFM and other tools that consider the needs of the team and our budget constraints
- Drive cross-functional collaboration to improve clients’ onboarding and transition experience
- Identifying new areas to implement optimizations and developing a plan to roll out A/B testing
- Own and be the resident marketing expert, leveraging testing tools to drive growth on conversion platforms such as web, mobile, and living room devices
- Drive Citi’s market share increase of the HNW segment by developing a comprehensive Wholesale Investor program whilst reducing our cost of servicing
How to write Manager, Optimization Resume
Manager, Optimization role is responsible for software, modeling, retail, finance, analysis, reporting, research, digital, travel, health.
To write great resume for manager, optimization job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Optimization Resume
The section contact information is important in your manager, optimization resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Optimization Resume
The section work experience is an essential part of your manager, optimization resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, optimization responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, optimization position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Optimization resume experience can include:
- Strong technical acumen, knowing how to size projects between quick front end vs heavy back end, communicates well with product owners & technical teams
- Direct workforce management experience, ideally in either an operational or customer service environment
- Track record of achieving statistically significant lift via conversion rate optimization in high growth, consumer facing platforms
- Provide ongoing revenue, stock, and store activity reporting
- Implementation: manage testing roadmap and implementation of A/B and multivariate testing and personalization initiatives
- Drive Segments’ P&L growth through active management of key financial and customer metrics including product mix and cost of servicing (PB, RM and WS)
Education on a Manager, Optimization Resume
Make sure to make education a priority on your manager, optimization resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, optimization experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Optimization Resume
When listing skills on your manager, optimization resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, optimization skills:
- Conceptual thinker with excellent analytical, logical, and organizational skills
- Strong change management skills with the ability to gain consensus from multiple groups
- Advanced skills in all Microsoft Office Software for the creation of management reports, presentations, and analysis
- Strong Retail Distribution sales and operations experience
- Effectively partner with cross-functional groups to own and execute Test agendas from start to finish (e.g. test length, KPIs, A/B test vs. MTV, etc)
- Deep knowledge of digital experience and knowledge of segmentation and behavioral targeting
List of Typical Skills For a Manager, Optimization Resume
1
Skills For Manager Optimization Services Resume
- Strong project management skills, well organized, and a high attention to detail
- Well-developed writing and presentation skills
- Excellent understanding of the Bank’s systems in relations to products
- Work experience in a business environment
- Knowledge of RDCS practices and processes and experience in the project management and implementation of related programs
- Balance divergent goals, responsive to changing circumstances and able to deal with ambiguity
- Create a robust optimization program across all eligible geographies leveraging analytics, customer feedback, and stakeholder input
- Ideation: foster a creative risk-taking spirit on the worldwide team and in geographies to identify opportunities for optimization
- Work with marketing teams to ensure all executed campaigns are properly optimized on store
2
Skills For Manager, Channel Optimization Resume
- Highly visible leadership who isn’t afraid to roll their sleeves up
- Maintain integrated roadmap including master list of initiatives, business case, status, timeline, milestones, interdependencies, risks, geographies, etc. and communicate to the organization
- Manage a team of Senior Optimization Analysts, responsible for running the optimization program across all lines of business
- Contribute to the strategic thinking and roadmap development of the Optimization program, analyze results and form recommendations that inform business strategy and transformation
- Provide Subject-Matter-Expertise to create and execute a world-class online optimization strategy for TDBG, ensuring it evolves over time to reflect the changing needs of the business
- Own Adobe Target and provide guidance to team on how to set up tests and implement Target across the TD sites
- Responsible for the effectiveness of optimization projects to deliver business value and improve the customer experience, as well as identifying opportunities for future site improvements
- Engage with key stakeholders to define and manage initiatives through the definition of KPIs & website metrics, as well as reporting requirements by engaging with partners in and outside of the channel
3
Skills For Manager, Campaign Optimization Resume
- Comprehensive understanding of various business processes used across Retail & Business Banking
- Develop relationships with key stakeholders and manage any escalations
- Identify trends, draw conclusions and make actionable recommendations to key stakeholders within the organization
- Provide value added analysis to answer questions and anticipate the needs of the Digital Channels teams
- Define, communicate and enforce Optimization standards and policies
4
Skills For Manager, E-commerce Services / Optimization Resume
- Stay abreast of industry trends and innovations to drive new initiatives that contribute to business goals
- Strong organization and team oriented skills. Demonstrated ability to collaborate across a matrix organization to execute on priorities, influence change, and deliver results
- Comprehensive knowledge of a broad range of retail, small business, and imperial service products/services
- Results and service oriented individual that consistently delivers results and drives towards goals with energy and enthusiasm
- Research and Analysis: Solid knowledge and ability to use information gathering tools and techniques, and apply various methods (including computer software) to analyze and interpret information to draw conclusions and make recommendations
- Business Communication: Preparation of written material involving interpretation, analysis, assessment, creativity and concise articulation
5
Skills For Manager, EMV Certification & Optimization Resume
- Strong understanding of the Wealth Management and asset business, understanding of customers’ needs, interests across wealth continuum, bankers’ and branch management’s interests and concerns
- A self-starter; ability to manage multi-task in a fast-paced dynamic environment
- Monitor the customer service team’s engagements with customers to ensure customer inquiries are being resolved accurately and affectively. Provide guidance and customer response recommendations when needed
- Suggest new functionality for the stores that might improve conversion rates, lower management and customer service costs, grow average order values, and improve customer satisfaction
- Experience, preferably in the consumer goods/beverages industry
- Manage and prevent backorders
- Coordinate the delivery of product assets
- Set up and oversee on-site store promotions
- Manage strategy and execution of all aspects of the optimization program This includes
6
Skills For Manager, Trade Optimization Resume
- Create a strategy around personalization
- Leverage all data available for personalization (segments, clusters, online user behavior, offline demographics, 1st and 3rd party data
- Work with UX project managers and geography focals to integrate these customer segmentation inputs into the online experience to present relevant experiences (content, tools, etc.) to different types of customers/visitors
- Manage hourly allocation and relationships agencies involved in testing. This includes setting priorities & schedules, organizing meetings and discussing test opportunities and results
- Deep technical knowledge of key data systems (e.g., IRMS, SAP, Coke One), syndicated marketplace information & data (e.g., Nielsen, Dunnhumby) Marketvision; forecasting systems; internal financial & sales reporting; internal performance management & execution metrics (e.g., RED – Right Execution Daily)
- Improve overall SEO for stores
- Linkage point for Retail Sales & Field Sales associates for articulating trade spend vision, developing strategy and ensuring implementation within customer base
7
Skills For LD&T GES Optimization Service Manager Resume
- Harvests learnings from the field to support development of strategies for addressing major price/promotional levers including: package promotional mix, exclusive vs. shared ad strategies, bundling opportunities, and price point multiples
- Collaborate with brand owners and product manager to build / manage testing and personalization’s calendars. Create A/B and multivariate conversion improvement tests with sound hypotheses based on both qualitative and quantitative data for all brands and products under Fareportal Family
- Provide reporting and analytics on Core Audience’s financial performance
- Clearly communicate testing plan and key results to a spectrum of audiences
- Analyze institutions’ operational, clinical, and/or financial performance as it relates to the optimization initiative
8
Skills For Optimization & Personalization Manager Resume
- Perform hands-on, end-to-end development and QA of all marketing tests that need to be developed within our testing platforms. Includes collaborating with developers to build out requirements to execute on test needs, if not already existing
- Keyword research and optimization to use in app store copywriting and improve search visibility
- Liaise with mobile and OTT platforms to gain regular promotion and featured placements throughout the year and manage creative teams to produce app store assets
- Provide influence and management from a marketing perspective for proper optimization capabilities. Partner and influence cross functional groups to deploy optimization requirements for marketing
- Digital marketing experience in a consumer ecommerce, finance or retail business
9
Skills For Senior Manager of Site Optimization Resume
- Hands on experience in optimization of customer conversion levers e.g. landing page content, creatives and other contributors towards minimizing abandoned transactions
- Well versed in testing methodologies and hands on knowledge of tools, such as Adobe Target and Optimizely
- Strong analytics experience, with knowledge of what data to look for and help articulate both the rationale for data creation as well as the insights that result from the data
- Proven experience in presenting and reporting on key metrics and judgement to use the appropriate data visualization to represent performance results or insights to inform plans
- Develop the advisory proposition across Investing, Protection, Lending needs, differentiated for customers across wealth continuum, across different profiles addressing differences in risk appetites, financial positions, demographics, soft behavioural characteristics (security seekers, independents etc…), to address customers’ needs in assets growth, risk mitigation and yield enhancements
- Contract Management: Review, evaluate and establish the most advantageous terms for KAR. Negotiate business and legal terms to create a framework to monitor supplier compliance and ensure end user satisfaction. Monitor contract expiration and establish a short- and long-term strategy for each category spend. Foresee changes in the business environment that impact KAR’s negotiating ability
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