Manager, Search Resume Sample
Bettye Stark
992 Conroy Ford,
Los Angeles,
CA
+1 (555) 182 4548
Work Experience
Manager, Paid Search
05/2017
-
PRESENT
Philadelphia, PA
- Alongside the GVP, develop the long-term SEO strategy and roadmap for Bloomingdale’s
- Oversee all planning and execution activities related to ongoing projects and future-state SEO initiatives
- Develop and implement both site-wide and category-specific SEO tactics (exp. Home; Beauty; Apparel)
- Manage and mentor SEO Analysts and multiple Agency resources
- Collaborate with site merchandising, copy/PR, product and engineering to execute SEO strategies
- Participate in Campaign Planning meetings to support key organizational initiatives via SEO
- Serve as Bloomingdale’s SEO ambassador, monitoring industry trends, and providing training and best practices to drive adoption
- Partner with Macy’s SEO team to jointly define back-end technical projects to drive SEO
Manager, Search
02/2010
-
11/2016
New York, NY
- Measure and report out the effectiveness of various SEO tactics and KPIs – including keyword rankings, traffic, revenue and ROI
- Lead SEM management and optimization for Belk.com and The Limited.com
- Analyze and leverage data to make informed decisions to drive increase in sales while reducing costs
- Build automated processes around bid, ad copy, and landing page optimization
- Action findings from cross-device customer behavior to improve campaign performance
- Partner with SEO to identify highly ranked Organic keywords that can be pulled back in Paid Search to conserve and reallocate funds
- Ownership of Paid Search campaign structure, tactical direction, optimization, spend, and return on ad spend
Senior Manager of Site Search & Navigation
06/2006
-
10/2009
Chicago, IL
- Ideate, Develop, and Report on test results/ideas within the marketing and product teams
- Plan and forecast weekly spend for business unit and finance. Estimate monthly budget to hit ROAS targets
- Monitor Search Campaigns and report and take action on Violations
- Research and communicate trends in the competitive landscape
- Work across teams to optimize the user experience
- Lead and deliver weekly reporting recaps with an eye toward consistent improvement and identifying opportunities for growth
- Drive the management of our paid search activities towards exceeding our KPIs and customer acquisition goals
- Reporting: gather and analyse regional paid search performance data, create and deliver monthly reporting
- Contribute to global paid search projects (for example, the development of Best Practice Guidelines and specific projects and initiatives, such as conversion optimisation projects for paid search)
Education
Franciscan University of Steubenville
2001 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Strong results orientation combined with excellent judgment and problem-solving skills
- Proven experience running performance marketing campaigns through digital, including SEM, and driving performance through optimized customer experiences
- Experience in effectively presenting, communicating, and influencing senior leadership
- Proven experience with digital acquisition campaigns in SEM always-on environment and demonstrating results with driving incremental improvements
- Experience utilizing digital marketing technology to drive personalized and targeted experiences across Paid Search
- Experience working with internal and external stakeholders/customers (e.g., agency experience)
- Previous client-facing experience and a proven track record of success in client environment
How to write Manager, Search Resume
Manager, Search role is responsible for leadership, digital, database, marketing, design, retail, credit, training, integration, analysis.
To write great resume for manager, search job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Search Resume
The section contact information is important in your manager, search resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Search Resume
The section work experience is an essential part of your manager, search resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, search responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, search position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Search resume experience can include:
- Demonstrates intellectual curiosity, the ability to work autonomously while simultaneously collaborating effectively within a multidisciplinary team
- Experience managing Google AdWords paid search campaigns. Experience managing Bing Ads campaigns
- Strong paid search native platform experience with Google AdWords and Bing Ads
- Experience scoping projects, providing forecasts and driving ongoing process improvement
- Experience in managing, optimizing and growing direct agreements with metasearches
- Responsible for defining and managing projects to improve the effectiveness and growth of DISH paid search
Education on a Manager, Search Resume
Make sure to make education a priority on your manager, search resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, search experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Search Resume
When listing skills on your manager, search resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, search skills:
- Generate ideas, multi-task and work independently Strong writing, editing, and proofing skills
- Solid organization, written and verbal communication skills
- Superior impact and influencing skills with a demonstrated ability to lead digital marketing initiatives
- Good understanding of SEO and/or SEM best practices and the end-to-end user experience
- Develop robust and effective testing plans across keywords, priority web pages, and copy
- Exceptional copywriting and editorial skills
List of Typical Experience For a Manager, Search Resume
1
Experience For Manager, Paid Search Resume
- PPC media experience including SEM, Google Display, Remarketing, and RLSA tactics
- 3 – 5 years of experience in building out and continuously optimizing a Paid Search program and budget for a large scale retailer
- Retail SEO and/or digital marketing experience
- Demonstrated decision making and independent judgment with regard to client advisement
- Experience working with LucidWorks Fusion is ideal
- Relevant SEO and/or relevant Online Marketing experience
- Combined experience in search engine optimization, project management, account management, or related field
- Proven track record in managing large, complex Search Engine Marketing campaigns
2
Experience For Manager, Search Engine Optimization Resume
- Data driven mindset with advanced experience using Google Analytics and/or Adobe Analytics
- Strong working knowledge of both SEM and SEO best practices
- Hands on experience with bid management platforms
- Establish and maintain strong relationships with Media Strategy & Operations Managers
- Collaborate with Director on larger organizational trainings and national team priorities
- Very strong knowledge of Google Analytics and Excel with full proficiency of Adwords
3
Experience For Senior Manager of Site Search & Navigation Resume
- Build trust and maintain strong relationships with clients, vendors and partner agencies
- Consulting with internal teams and clients on search engine accessibility
- Analyzing keyword research to determine strategic goals
- Broad understanding of online marketing tactics and integrated campaign planning and execution
- Build a testing and optimization culture, implementing rigorous testing framework to continuously test and optimize your channels for incremental impact
- Create search KPI reports that inform teammates how the program is performing, what’s working and what actions need to be taken for improvement
- Understand and work with technology partners, like Kenshoo, to organize bidding structures amongst DISH and its online selling partners
- Provide on-going performance reporting
- Serve as global thought leader for performance media, sharing insights and learnings across the marketing organization
4
Experience For Senior Manager, Search Engine Optimization Resume
- Prepare monthly global paid search best practice meetings and create and deliver training and educational documentation and information
- Work closely with DISH’s site team to design landing pages that optimize both conversions and search engine relevance/quality scores
- High energy, team player who is willing to do what it takes to make our team and programs successful
- Proficiency in Excel including pivot tables and vlookups
- Develop robust reporting & measurement framework to assess the value of SEO
- Integrate with other channel data (including) PPC to assess & monitor SEO performance
5
Experience For Manager of Search Relevance Resume
- Provide in-depth reporting and insightful analysis of all PPC program performance
- Knowledge of SEO industry software (BrightEdge, Screaming Frog, SEMrush, Webmaster tools) and web analytics (CoreMetrics / Adobe Analytics)
- Learn quickly, to organize, and to deliver in a fast paced, changing environment
- Partner with peers in Marketing to “connect the dots” and identify opportunities to share insights that drive business results across channels
- Work with SEO Marketing Associates, Site Content, Design and Editorial teams to implement on-page optimizations and SEO best practices
- Manage the revenue forecast and delivery for your channels, identifying new opportunities to increase scale and deliver on performance targets
- Manage internal media buyers and external vendors, determining the best strategy for in-house vs external execution
- Be on the forefront of exploring new platforms, technologies, and strategies to drive performance and build a best-in-class performance media program
6
Experience For Manager of Search & Websites Resume
- Google Adwords Search Advertising Certification
- Monitor paid search trends, best practices and techniques to ensure correct account spend/growth, and identify new opportunities
- Contribute to the top and bottom line growth of our paid search programme to achieve sales, ROI and total contribution goals
- Drive a step-change/breakthrough in digital capability across
- Help drive development and implementation of best practices in Search
- Seek out new technologies and opportunities to expand UA’s organic footprint in long-tail search, local search, etc
- Manage and execute the day-to-day operations with media agency, search engines, and DISH sales partners in an effort to acquire the great number of new customers in the most efficient manner
- Actively monitor and assess online landscape to ensure that the DISH brand is protected and maintained
7
Experience For Assistant Search & Affiliates Manager Resume
- Works closely with Sales and Brand organizations to develop processes to understand partner needs, consolidate improvement/requests, analyze results, and deliver strategic recommendations
- Google Adwords Certification, Microsoft AdCenter certification
- Takes accountability and ownership of his / her own work
- Develop innovative ways to present the group’s work
- Integrate SEO focus and consideration to other content programmes as appropriate (brand, PR, Social, application development)
- Research, scope and design content suggestions to secure high value links and social engagement
8
Experience For Manager, Search Experience Resume
- Research and design outreach and engagement campaigns, focusing on key influencers within the airline space, working in conjunction with Marketing and CCD where appropriate
- Provide internal consultancy and recommendations to ensure that all technical considerations include current SEO best practice
- Work with UX to ensure concepts are SEO friendly, provide specification for developers to ensure site is search engine optimised first time; QA developer output to ensure correct implementation, review staging site, migration mapping, release
- Lead team to develop and maintain a browse structure for all categories that isolates primary and secondary pathing structures to optimize customer’s ability to find products in an ever growing online assortment
- Partner with 3rd parties and vendors to create a data normalization process to merge thousands of brands’ terminology to a structure that aligns to consumers’ expectations
- Optimize paid search program through the testing of various performance leavers’ such as ad copy, landing pages, bidding strategies, negative keywords etc
9
Experience For Manager, Agency Partnerships, Search Ads Resume
- Help create Spark Foundry’s Search POVs to leverage across teams to clients
- Provide direction to analyst to conduct and analyze keyword research necessary to build a new campaign; review and package for delivery to client including full QA
- Mastery of search engines and platforms
- Accountability for the EMEA SEO & SEM programme market by market, ensuring that it exceeds targets of main KPIs, both from a growth and efficiency perspective, and maximises our long-term growth potential across the region through effective budget allocation
- Develop, manage and optimise destination-focused search campaigns across all EMEA brands & markets, and liaise with local teams to identify new Search opportunities
- Work as one team with Brand, Supply & Product to ensure consistency of messaging and user experience and ensure supply and demand initiatives are fully aligned
- Partner with the Analytics & Marketing teams on forecasting, target setting and accurate measurement of SEO & SEM in the region
10
Experience For Senior Manager Search & Affiliates Resume
- Work with the SEM platform teams to continuously improve our central platform, to share local and regional opportunities and best practices
- Drive locally relevant Search initiatives with a view to reaching and exceeding our traveller and supply acquisition targets both at the regional and destination levels
- Aim to become the global subject matter expert on specific areas of Growth Marketing
- Train and lead the regional team on new product offerings and industry news
- Manage end-to-end internal SEM account processes
- Evaluate workload assignments and manage up team needs to Director, as needed
List of Typical Skills For a Manager, Search Resume
1
Skills For Manager, Paid Search Resume
- Be able to demonstrate a collaborative approach and ability to interact with cross-functional teams including engineering, analytics, product & marketing
- Typically requires 5 years’ experience in paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin
- Typically requires up to 3 years’ experience managing a team of Search Marketing Analysts
- Proven track record of successfully implementing SEO tactics on E-commerce sites, increasing natural traffic and search revenue
- Proven track record of delivering exceptional and measurable performance results through digital marketing efforts
- Experience in managing large scale, complex paid search campaigns in an agency setting
- Experience in Search Marketing, having actively managed multi-domain international brands and shown ability to drive organic and/or paid search traffic growth
- Operate in a client facing manner, primarily among existing clients, and work with the Director to ensure the team delivers high levels of client satisfaction
- Management/mentoring experience demonstrating leadership and direction
2
Skills For Manager, Search Engine Optimization Resume
- Experience with Conductor, Omniture and other SEO reporting tools
- Strong understanding of success from a direct response perspective
- Prioritize the growth and retention of revenue among existing advertiser accounts
- Experience in analyzing internal processes to improve scale and performance
- Demonstrated examples of thought-leadership on KPIs and targeting tactics
3
Skills For Senior Manager of Site Search & Navigation Resume
- Experience in managing client relationships and sales development
- Develop strong partnership with vendor to ensure Ancestry takes advantage of new opportunities and continues to innovate across platforms and publishers
- Work closely with Brand Media and CRM teams to develop cross-channel strategies and optimize the customer experience across channels
- Able to multi-task and prioritize in a fast-paced and dynamic work environment
- Participate in the development of content led campaign activity to ensure the effective integration of SEO within campaign activity
- Experience in paid search execution
- Proven expertise of AdWords, AdCenter, and advanced SEM tactics
4
Skills For Senior Manager, Search Engine Optimization Resume
- Experience with Kenshoo, DoubleClick Search, or similar bid management technologies
- Strong ability to troubleshoot and problem solve
- Reporting and Dashboard creation using Adobe Analytics / Omniture
- Working knowledge of general web technologies, HTML
- Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet
- Working business knowledge of Javascript, tracking pixels, XML data feeds, partner tracking and data exchange
- Reporting (Client deliverables, Ongoing Monitoring Report)
- Bing Ads Accredited Professional
- Supporting client SEO engagements through
5
Skills For Manager of Search Relevance Resume
- Reviewing performance of SEO over time, analysis of issues and opportunities and recommendations for actions/activity
- Providing monthly reports on performance and recommendations for CX
- Your role includes capturing customers further up the funnel, optimizing REI’s natural search rankings by leading REI’s natural search program team
- SEO monitoring including social listening, trend analysis and audience analysis to ensure that SEO activity is targeted towards relevant audiences
- Keen understanding of Internet-based consumer behavior and direct marketing principles
- Optimize the end-to-end campaign (including segments, creative, networks, tactics, etc) on an ongoing basis in real-time with focus on personalization
- Provides input into integrated marketing strategies and plans, including annual forecast
- Deep understanding of Adwords and DoubleClick platforms (DS3, DCM) with preference for Adwords certifications in Fundamentals, Search and Mobile Advertising
6
Skills For Manager of Search & Websites Resume
- Provide on-going recommendations for improvement of on-site content through on-going assessment of performance, trends and opportunities
- Promote a service-oriented mentality within the regional Search team while setting a positive, motivating tone for team culture
- Offer creative marketing solutions in response to data analysis
- Understand the client’s products, competition, industry landscape, marketing goals and objectives
- Define a campaign strategy and deliverables plan that meets or exceeds client expectations including
- Understands and is intimately aware of competitive activity in paid search, ensures that the SEM campaign is set-up for delivering competitive advantage
- Stay on top of industry trends and all applicable technologies, including developments in – SEM, Social media, SEO, Display and online consumer behavior
- Advanced knowledge of search engine algorithm ranking factors
- In-depth understanding of strategic & technical international SEO
7
Skills For Assistant Search & Affiliates Manager Resume
- Develop & scope specific campaigns as required to target natural search traffic & appropriate audiences based on seasonality and trending analysis
- Develop link building campaigns in line with search engine best practices
- Provide on-going analysis of key technical performance measures for SEO
- Analytical and numerical aptitude: ability to analyse large sets of data and objectively seek out revenue driving opportunities
- Manage and onboard (if necessary) a team of Paid Search Specialists and Associates by conducting regular 1:1 meetings
8
Skills For Manager, Search Experience Resume
- Evolve the level of account management sophistication. Ensure innovation and adoption of advanced SEM targeting tactics
- Support sales initiatives, providing a comprehensive overview of Centro’s Search capabilities and recommended strategic tactics
- Guide client to use the best search practices across all SEO implementation and ensure best practices are being utilized by analysts
- In digital advertising
- Highly driven, go-getter attitude
- The opportunity to work with and travel to our offices across the Americas
- Review and analyze competitor sites and understand their organic search approach
9
Skills For Manager, Agency Partnerships, Search Ads Resume
- Develop and execute on SEM strategies, insights generation, measurement and reporting, ensuring the SEM plays a role in supporting the customer journey and optimizes for the customer journey in recognition of all digital marketing channels
- Manage the SEM budget, optimize KPI's to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD's digital marketing capabilities and other tactics to drive efficiencies
- Be an SEM subject matter expert and help to upskill internal teams and key stakeholders as needed
- Experience in performing SEM analysis and audits in order to facilitate optimizations and ultimately improve conversions
- Search and social experience
- BS/BA in business management, computer science, human-computer interaction, cognitive psychology, interaction design, or equivalent work experience
- 4 – 6 years of experience in SEM/PPC
10
Skills For Senior Manager Search & Affiliates Resume
- Proven track record of presentation and case study development
- Accountable to follow TD and Industry best practices for winning in search, to drive high quality traffic that leads to conversion
- Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance
- Produce & manage keyword research, technical, content and SEM audits - analysis and optimization recommendations
- Lead engagement with agencies, vendors and key internal partners to deliver best-in-class SEM strategies and programs
- Partner with Integrated Marketing Planning, Targeted Marketing, Channels and the business to deliver on the aggressive sales goals and digital sales objectives for the businesses
- Ensure compliance with TD process and governance control requirements
List of Typical Responsibilities For a Manager, Search Resume
1
Responsibilities For Manager, Paid Search Resume
- Strong time-management skills and ability to prioritize workload
- Effectively prioritize efforts based on client goals and objectives
- Aptitude in data analysis and strong Excel skills
- Strong client and team leadership qualities, contributes to company’s thought leadership on industry topics
- Proven ability to analyze paid search metrics, identify optimization opportunities, and explain how the metrics interact
- Evaluate and manage media vendors, develop and maintain relationships, and manage billing
- Thrive in a fast-paced, constantly evolving, dynamic environment
- Eager and willing to learn new technologies and tools
2
Responsibilities For Manager, Search Engine Optimization Resume
- Define a campaign strategy and deliverables plan that meet or exceed client expectations including
- Improve integration of internal teams and highlight team successes internally
- Works cross-functionally (particularly with the digital teams)
- Assists with audits of site to ensure proper construction/maximized visibility
- Works with the brand and channel teams to establish goals, objectives and strategies for campaigns
- Can assist in QA of digital properties as it pertains to SEO
- Provides data-driven recommendations to increase traffic for brand websites; provides strategic traffic analysis for site enhancements
- Connects current data insights/tactics with longer-term strategy objectives
3
Responsibilities For Senior Manager of Site Search & Navigation Resume
- Is proactive and stays abreast the latest search trends and algorithmic changes
- Manage 3rd party vendors as it pertains to the Enterprise tool-set
- Monitor key competitors in the space to report updates to clients and develop strategies that stay ahead of the competitive curve
- Help create Spark Foundry Search POVs to leverage across teams to clients
- Passionate about customer success from every perspective
4
Responsibilities For Senior Manager, Search Engine Optimization Resume
- Own and execute the day-to-day management, testing, and optimization of all PPC campaigns on Google Adwords and Bing including but not limited to keyword opportunities, campaign structuring and targeting
- Manage new campaign text and image ads (and testing plans), and work closely with designers and writers to ensure that ads are continuously refreshed and optimized
- Stay on top of industry and competitive trends and identify new opportunities to grow the business
- Passionate about data, KPIs, and insights
- Desire to work in a small entrepreneurial, deadline-driven team environment
- Understands clients' brands, structure, industry, and business challenges
5
Responsibilities For Manager of Search Relevance Resume
- Acts as primary point of paid search contact for the clients and is responsive to all client requests and inquiries related to Paid Search strategy
- Manages client facing day-to-day communication with client contact for all things Paid Search, including advising best practices, building joint presentations, and collaborating with client and larger iProspect team on strategic growth plans
- Responsible for daily management of campaign budgets, on-site conversion actions and bid optimization, including operational success of accounts and ensuring deliverables are on time and on budget
- Monitors Paid Search and larger digital marketing industry changes and translate those into actionable recommendations for clients and colleagues regarding Paid Search strategy
- In-depth understanding of Paid Search campaign management and optimization practices
- Works collaboratively to translate strategic vision into tactical solutions and results
- Understands and can articulate our vision and strategy to clients and staff
6
Responsibilities For Manager of Search & Websites Resume
- Well versed in client KPIs, specifically performance KPIs
- Experience optimizing paid search to a performance goal, with an understanding of bidding algorithms, bid modifiers, ad copy creation and testing, and budget allocation
- Thorough attention to detail & ability to work under pressure
- Working closely with analysts to develop optimization recommendations and managing all phases of the process, from keyword research and analysis through delivery of assets
- Proven leadership skills and prior experience managing a team
- Strong analytical and problem solving skills – and a knack for details
7
Responsibilities For Assistant Search & Affiliates Manager Resume
- Combined experience in search engine optimization, project management, account management or a related field
- Manage and prioritize multiple projects simultaneously and make smart, fast decisions
- Overseeing the execution of link-building strategies
- Working with internal project teams to implement search engine optimization strategies and best practices
- Managing the development and delivery of monthly/quarterly metrics reports
- Demonstrated understanding of SEO tools and platforms (e.g. Searchmetrics, BrightEdge, Conductor, Search Console, Google Keyword Planner, Majestic or Open Site Explorer, Google Webmaster Tools, Screaming Frog, DeepCrawl, Majestic SEO, AHrefs, etc.)
- Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities
8
Responsibilities For Manager, Search Experience Resume
- Experience on at least one of the following paid search bid management platforms: DoubleClick Search, Kenshoo, Marin, Adobe Media Optimizer
- Understanding of financial institutions product offerings would be an asset
- Understanding of integrated digital performance marketing i.e. such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing
- Experience in leading technical product or program teams
- Familiarity with third-party ad serving companies and paid search bid tools
- Leading site search
9
Responsibilities For Manager, Agency Partnerships, Search Ads Resume
- Work autonomously with high levels of integrity and self-motivation
- Participates in REI’s annual portfolio and budgeting process and ensures the portfolio aligns with and delivers on REI’s digital strategy across multiple divisions
- Expertise with multiple site search platform integrations
- Knowledge of the search industry and customer search journey
- Continuously audit Sephora.com for opportunities to improve our technical SEO, collaborating with Product Management to identify and prioritize IT projects, owning from conception to launch
10
Responsibilities For Senior Manager Search & Affiliates Resume
- Ensure that Sephora stays focused on SEO activities that have the biggest impact on Natural Search revenue growth
- Train and manage direct reports
- Strategy Development: Manage CarMax’s organic search program
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