Marcom Manager Resume Sample
Faustino Rippin
7159 Wilderman Shoals,
Houston,
TX
+1 (555) 249 3946
Work Experience
Marcom Manager
10/2017
-
PRESENT
Detroit, MI
- Embrace the business line’s KPIs and use as the basis for marketing recommendations. Be a marketing innovator including identifying best practices from within and outside the industry and sharing within marketing and the business lines as appropriate
- Co-manage our email channel for eFax®, eVoice®, and other brands with a focus on building and optimizing programs, including lead nurture, onboarding, cross-sell, upsell, and winback
- Help define and execute personalized email strategies to deliver on revenue goals
- Create web, video, and blog content with a focus on audience engagement, SEO, and conversion
- Manage social content and channels
- Help craft templates and scripts for customer service and sales support
- Collaborate with cross-functional teams to support their needs and identify opportunities for content improvement
Assistant Marcom Manager
06/2013
-
07/2017
New York, NY
- Create brand and voice consistency, user & community education/engagement, and customer satisfaction
- Get in the heads of customers and prospects in order to refine personas and communicate with them optimally
- Computer literate in Microsoft Window and adobe design applications
- Advertising and marketing experience (agency experience required)
- Advertising and marketing experience
- Proven ability to partner with external companies
Senior Marcom Manager
10/2009
-
05/2013
Philadelphia, PA
- Experience developing and executing creative, innovative integrated marketing campaigns that drove positive results
- Adept at building consensus, internally and externally, across varied stakeholder teams
- Partner with Global Brand Strategy, Research and Insights, and Media Delivery teams to ensure all initiatives are grounded in a solid base of consumer understanding and structured to deliver data-driven solutions and results, both quantitatively and qualitatively
- Marketing communications experience within the technology industry
- Strong project and relationship management skills; ability to juggle multiple projects simultaneously and prioritize tasks
- Experience in marketing workstation, datacenter server, or cloud/virtualization products is desired
- Work cross-functionally across many levels of a matrixed organization
- Agency experience is highly desired
- Write and disseminate press kits, releases, editors’ advisories, calendar listings
Education
California Miramar University
2004 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Strong project management skills, copywriting / content creation skills
- Analytical/research skills, excellent interpersonal skills both internally and externally
- Excellent written and verbal communication skills. Experience working across multiple geographies, time zones and cultures is highly desired
- Strong organizational, writing, editing and project management skills
- Experience Proven experience with email management systems and best practices, including segmentation, A/B testing, and analytics
- Strong commercial writing and copy-editing skills with a willingness to accept edits
- Strong creative skillset combined with a desire to test and learn
How to write Marcom Manager Resume
Marcom Manager role is responsible for communications, marketing, digital, languages, collaboration, design, retail, training, integration, database.
To write great resume for marcom manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marcom Manager Resume
The section contact information is important in your marcom manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marcom Manager Resume
The section work experience is an essential part of your marcom manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marcom manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marcom manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marcom Manager resume experience can include:
- Strong team management skills as well as excellent presentational, numeracy, literacy
- Global advertising and marketing communications experience (agency experience required)
- Exemplary interpersonal verbal and written communication skills, with the ability to assemble, document, and present technical information to leadership
- Able to effectively move between strategy and tactics
- Experience planning and/or driving B2B content and asset development
- Demonstrate understanding of the B2B customer journey and the selling process
Education on a Marcom Manager Resume
Make sure to make education a priority on your marcom manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marcom manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marcom Manager Resume
When listing skills on your marcom manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marcom manager skills:
- Proven experience driving effective and innovative digital and direct marketing campaigns in email, in-product and/or social channels
- Excellent communication (verbal and written), interpersonal, negotiation, and conflict-resolution skills are required
- Proven experience in delivering impactful and integrated marketing campaigns that engage new customers and retain existing ones
- Proven track record in building digital campaigns and good understanding of digital media and social environment
- Experience leading agencies to develop effective and innovative campaigns on tight timeline
- Proven experience with integrated marketing campaigns across multiple devices (mobile-first) and media channels
List of Typical Experience For a Marcom Manager Resume
1
Experience For Assistant Marcom Manager Resume
- Be involved in the revenue plan, so that goals for the year are clearly defined from a marketing perspective. Have input into setting the marketing budget for the year to allow for clear communication of promotions planned and the budgetary constraints
- Highly organized approach and strong project management skills
- Manage agencies to insure proper and on-time delivery of qualitative materials, cost-effective media buy and effective tracking, optimize the process and ROI
- 7+ experience years executive and internal communications experience; public relations, marketing communications or speech management
- Opting-in to available activities for national and worldwide campaigns that reflect local sales priorities
- Solid understanding of best practices in digital marketing execution
- Accustomed to meeting deadlines in a dynamic/changing environment, and to set priorities
- A strong brand management strategy and implementation is crucial to protect and increase these significant enterprise assets
- Experience in marketing and communications strategy
2
Experience For SMB Marcom Manager Resume
- Monitor, analyze, and report key campaign effectiveness metrics and share learnings and best practices
- Maintain effective communication across the organization as it relates to programs owned
- Understanding of the wider business context as it relates to the industrial
- Manage the hotel websites ensuring updates are taking place on time by ensuring 800 HCM score
- Has a pro-active approach in supporting F&B marketing
- Contribute in the market research determining the positioning of our product
- Regularly evaluating the output of the communication plan set and creating strategy for the next plan accordingly
3
Experience For Senior Marcom Manager Resume
- Oversee hotel photography making sure it follows brand guidelines including pre-authorization documentation
- Develop marketing communications strategy and plans working across the organization
- Be the voice of the customer, sharing insights and impacting strategies
- Delivers and is accountable for detailed budgets, plans, and timelines with input from product managers on positioning, and messaging
- Manage the NPI or campaign driving the team using influence
- Work with cross-functional team, including digital marketing
4
Experience For Marcom Manager Hbt-home BB Resume
- BA/BS in Marketing, Marketing Communications, English or related fields
- Conceptual understanding of the marketing mix as applied to the industry
- Supports the hotel’s business objectives by designing and executing relevant press trips and individual visits
- Develop the marketing/pr plan in accordance with revenue plan/SWOT analysis and regular competitor checks
- Involved in regional objectives/plan. Communicate marketing activity to allow integration of hotel plans with regional priorities. Access opportunities to combine hotel promotions into a Regional promotion
- To ensure all collateral and marketing literatures produced for the hotel are of high standards and comply with Doubletree brand identity guidelines
- Create a communication plan based on the strategy and positioning deduced from the research
- Develop the marketing/prplan in accordance with revenue plan/SWOT analysis and regular competitor checks
- Ensure the hotel is appearing high in search results for the relevant keywords on all Google feeder market networks to achieve system delivery targets
5
Experience For Marcom, Manager Senior Resume
- Monitor awareness of competitor activities and use information when developing strategies
- Act as an “agency account manager” working with cross-functional internal and sometimes external teams
- Self-manage, learn and adapt quickly in a changing environment
- Manage and work with agencies and partner teams to drive development of creative assets, execution of campaigns and campaign reporting
- Identify customer Buying Committee and increase known contacts in those roles to drive broader engagement with the customer
- Review scorecard forecast and pipeline health to direct and adjust marketing execution for optimized performance
6
Experience For Global Marketing Strategy & Marcom Manager Resume
- Develops target-specific marketing strategy based on product, segment, and region
- Guides product managers in all aspects of campaign development: strategy, target, message, offer, creative, testing
- Stay current on trends in digital, content, and influencer marketing to inform strategy and to identify new ways to grow customer acquisition funnel
- Own content marketing KPI’s
- Develop and manage in totality the SEM brand marketing communications plan for SEM international regions and supervise for the execution and deliverables
- Shares learning’s, innovations, and best practices with others
- Participation in monthly revenue room meetings
- Actively supports Sales with source market activities
7
Experience For WW Large Format Customer Segment Marcom Manager Resume
- Passion for Facebook’s mission and values
- Work with General Manager/ any person appointed by him in assessing hotel positioning to better market the hotel, and share an understanding of target customers
- To ensure all collateral and marketing literatures produced for the hotel are of high standards and comply with Hilton Hotels and Resorts brand identity guidelines
- Lead and manage additional integrated marketing projects and initiatives as needed, based on team priorities
- Stay up-to-date on the social media platform landscape: existing platforms and new channels entering the mix, ad units, lead form, and tech stack
- Continuously drive target audience insight to inform strategy planning
- Lead a team and drive business outcomes
8
Experience For Marcom Manager Events Resume
- Exceptional collaboration and cross-organization/cross-function communication and teamwork
- Help Achieve budgeted revenues and personal/team goals to maximize hotel profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans
- Create and develop special events and PR events to showcase the hotel to potential clients, and to connect with the local community including CSR related activities
- Overlook the production and InterContinental Brand compliance of hotel collateral, marketing material and advertising plans
- Attend events locally and nationally to promote the hotel and to build a profile and increase marketing opportunities for the hotel
9
Experience For Marcom Manager, Enterprise Products Resume
- Develop online marketing plans for the hotel and overlook social media and Ecommerce channels
- Enhance the image of the hotel within local community
- Ensure system delivery targets are met for rooms revenue, content and pictures on all OTA websites is up to date and the hotel is ranking high in search results on all OTA websites
- Ensure hotel promotions are delivered to the right audience through print and on-line promotions
- Maintains guest lists and invitations to VIP guests, InterContinetal recreation and corporate data base and distribution based on IHG standards
- Prepare newsworthy press releases
- Project manage creative and asset development through our in-house agency model
- Drive communication and roll up of activities and execution from your assigned scrum team
10
Experience For Marcom Manager / Director of Marcom Resume
- Scrum process management, as needed
- Fundamental financial management capabilities
- Maintain end-to-end view of communications across group to drive alignment on message and voice for the CVP of WW CDS Sales, sales leadership team and organization
- Plan, create and execute internal communications to WW Sales team insuring alignment across exec communications, emails, online and events, such as All Hands, Onboarding, XLT meetings, etc
- Work with CDS Chief of Staff to partner across organization to develop CVP communications content and drive storytelling for internal and external communications
- Drive communications for large scale internal events (Ready and START) coordinating across overall CDS organization and ensuring all communications and deliverables meet branding and accessibility guidelines
- Create and align communications plan to CDS RoB and oversee execution and scale of plan
List of Typical Skills For a Marcom Manager Resume
1
Skills For Assistant Marcom Manager Resume
- Organized, detail-oriented and with good administrative skill
- Your presentation skills are impeccable
- Proven working experience in B2B marketing roles
- Experience monitoring and interfacing directly with customers, creating social campaigns and assets, and managing paid social campaigns
- An excellent understanding of how to use digital marketing in a B2B context
- BS/BA in Marketing, Communications, Learning Development or related fields and/or equivalent experience
2
Skills For SMB Marcom Manager Resume
- A strong cross-team collaborator with a successful track-record of influencing and motivating teams, executive stakeholders and peers
- Experience planning and executing events
- Excellent knowledge of Microsoft Office tools, basic understanding of marketing automation tools and processes
- Experience in a communications or marketing role
- To maintain good rapport and working relationship with staff in the department and all other departments
- Operates in a collegiate manner and wants to deliver success by working as a team
- B.S. or B.A. in Marketing, Business Administration or equivalent experience
3
Skills For Senior Marcom Manager Resume
- Six to eight years relevant Marcom experience leading a team of greater than 3 people – in any of the areas below
- Experience in managing paid social media
- Experience project managing large projects and programs
- Experience in marketing and communications
- In-depth experience in understanding consumers’ preferences, attitudes and other factors that influence digital communication
- Experience in digital marketing optimization
- Previous marketing experience
- Entrepreneurial approach to new challenges Experience in digital marketing optimization
4
Skills For Marcom Manager Hbt-home BB Resume
- Experience working multinational organizations
- Experience marketing to customers whose revenue comes primarily via website, Cloud, or SaaS environment
- Map the customer experience from registration through post-event engagement and routing to the proper Global Engagement Programs
- Social execution (appropriate, effective use of common technologies)
- Good contacts with local press
- Create and implement effective Public Relation plans and set annual budgets that help promote room, recreation, food & beverage and banquet sales
- Drive content strategy and planning with cross-channel teams and track metrics and market trends to help produce the most effective materials
5
Skills For Marcom, Manager Senior Resume
- Experience in a marketing role or related
- Detail oriented and skilled at managing to deadlines
- Experience working within an agile/scrum process desirable, but not required
- Provide leadership to marketing staff and maintain a strong teamwork ethos
- Hands-on experience with the latest trends and best practices in marketing and measurement
- Experience in demand generation or similar marketing or sales role at a primarily B2B focused company
- Demonstrated results in driving campaign conversions
- > 5 years of experience in in communicating with multiple, diverse stakeholder groups
6
Skills For Global Marketing Strategy & Marcom Manager Resume
- Maintain good communication with regional PR & Communication personnel and implement corporate initiatives
- Ensure message alignment and brand integration across all output to deliver a consistent customer experience
- Managing marketing communication's budget
- Achieving a Return of Investment, KPI (impact on revenue) from the marketing communication
- Ensuring merchandising opportunities are maximized
- Managing brand of Signify and Interact
- Understanding of demand gen, content and marketing communications best practices
- Collaborating with internal and external team members to develop traffic plans, support the content creation of program advertisements
7
Skills For WW Large Format Customer Segment Marcom Manager Resume
- Contribute in increasing Brand Preference in the Market by creating compelling marketing communication
- Expertise in and understanding of CRM, direct, customer lifecycle and/or social media marketing Passion for customer advocacy and understanding
- Control of the brand and making sure that all items of collateral, merchandising advertising and back of house material are compliant with the brand standards
- Work with Director Business Development in assessing hotel positioning to better market the hotel, and share an understanding of target customers
- Liaise with Director of Sales & Marketing in targeting specific markets and developing the public relations strategies to reach these markets
8
Skills For Marcom Manager Events Resume
- Talent for translating strategic goals and technical information into clear, easy-to-read and compelling content
- Manages critical/strategic marketing communication programs/ marketing projects
- Extensive knowledge of Ad. / Media Planning and printing/ production process
- Constantly seeking to improve and innovate on existing activities
- Thrives in conditions that are continually changing and evolving
- Expertise in and understanding of CRM, direct, customer lifecycle and/or social media marketing
- Responsible in achieving the Brand and Hotel positioning objectives locally and internationally through Public Relations and Promotion activities
- Review and control quality of marketing deliverables, overseeing execution for alignment with brand and communication platform
- Create marketing communications to promote new launches and existing Products and Systems & Services to targeted segments
9
Skills For Marcom Manager, Enterprise Products Resume
- Meet challenging timelines and work in a fast-paced environment
- Demand creation, both sales-led and marketing-led
- Marcom manager who can support the marcom activities (including digtal) of Philips IGT and EPD
- Makes recommendations on marketing communications processes and choices
- Understands and drives the branding efforts of the organization
10
Skills For Marcom Manager / Director of Marcom Resume
- Is responsible for the training and development of the Marcom team
- PC knowledge: Word, Excel, Web and basic knowledge of Desktop Publishing System
- Knowledgeable in the diversity of international culture and the local understanding within the region
- Passion for customer advocacy and understanding
- Assists the Director of Sales & Marketing in the development of Public Relations and Promotion plans and in budget preparation
- Represents and promotes the hotel by maintaining constant contact with the media, local community, the customer base and Starwood offices
- In-depth knowledge of marketing (communications) in a company is a prerequisite
- Drive alignment of event objectives, planning and execution with a set of stakeholders
- Lead event execution from inception to completion leveraging USCMO resources and aligned vendors
List of Typical Responsibilities For a Marcom Manager Resume
1
Responsibilities For Assistant Marcom Manager Resume
- Orchestrate CDS WW Sales Partner communications, including content briefings, external regional partner summit presentations, EBC presentations and partner/field meeting follow up communications
- Evaluate each CVP communication request to determine appropriate content, format and manage deliverables end-to-end, including slides, scripts, talking points and supporting assets
- Strong executive presence and ability to collaborate with and influence other leaders
- Extensive experience in hotel work
- With strong multi-media network
- Creating a marketing communication plan in line with overall marketing strategy and specifying required deliverables and projects according to the guidelines
- Manage CVP social and digital branding across online channels internal and external
2
Responsibilities For SMB Marcom Manager Resume
- Detail-oriented, outstanding verbal and written communication skills, with the ability to clearly articulate complex issues and formulate recommendations to a wide variety of audiences are essential
- Ensure strong connection between marketing calls-to-action and sales follow-up that drives net-new opportunities and velocity
- Leadership and confidence: willing to take on big challenges, advocate a position, build a business case, and influence others. Strong presence and confidence
- Drives for results: Experience with social media and video used for branding purpose and Exec communication
- Other responsibilities as assigned including media and promotional support
- The ability to take abstract thoughts and re-communicate these concepts into a digestible format
3
Responsibilities For Senior Marcom Manager Resume
- The planning, implementation and management of critical/strategic marketing communication programs. Set up and execution of selected campaigns and projects from the Lighting MarCom strategy plan & calendar
- Drive and execute RM campaigns in social media for Windows & Surface
- Execute email and in-product based RM campaigns for Windows
- Interface with WDG social team for strategic synergies
- Develop and execute an account-based marketing (ABM) approach for accounts within a Microsoft Enterprise Operating Unit (EOU) to land all four sales plays (Modern Workplace, Business Applications, Infrastructure & Cloud and Data & AI) with 100% of the accounts through standard engines and programs
- Represent landed marketing activity and resources for seller action; communicate customer insights from marketing investment and consumption of marketing programs
4
Responsibilities For Marcom Manager Hbt-home BB Resume
- Execute marketing programs as part of iterative multi-touch campaigns aligned with local sales priorities, including coordinating activities such as roundtables and customer briefings
- The Digital Marketing Manager contributes to revenue goals by developing and executing data-driven marketing programs that activate, inspire, convert, and delight
- An excellent B2B message developer, writer and editor
- Designs programs across a variety of channels or tactics: email, display, SEM, social, print, and events
- Designs measurable campaigns, analyzes performance, creates and delivers regular KPI dashboards, and recommends improvements to achieve acquisition funnel goals
- Establishes and maintains systems and processes needed for campaign planning, development, launch, and tracking
- Coordinates activities across product groups and marketing teams to find areas to collaborate and to keep message consistent
- Works cross functionally with the Life Science Research campaign managers, demand gen team, IT and regional marketing teams on digital web and campaign strategy
5
Responsibilities For Marcom, Manager Senior Resume
- Experienced in marketing strategy and integrated marketing campaign planning, execution, and measurement (digital and traditional marketing programs such as: web marketing, email campaigns, online advertising, print, social media, event marketing, etc.)
- Expert in “getting stuff done.”
- Collaborate with internal teams and third-party contributors to write compelling content
- Develop overall commercialization strategy in partnership with product team and your manager
- Create content (emails, website content, videos, case studies, sales presentations, etc.) to drive measurable results
- Build and maintain an editorial plan
- Develop content that is compliant with our brand guidelines
- At least four years’ experience developing high-quality content in the form of website landing pages, lead gen emails, social media writing, sales enablement materials, case studies and copywriting
- Understanding of Marketing Automation as communication tool
6
Responsibilities For Global Marketing Strategy & Marcom Manager Resume
- Consult with business units, subsidiaries and distributors on strategic uses of the SEM brand - act as an adviser or consultant
- Serve as a company-wide resource on a highly specialized area or serve multiple units in a broader functional area and assist senior management in interpreting and using information provided
- Manage identity, design, and brand communications projects involving a variety of media
- Provide responses, if possible, and/or contacts the appropriate personnel in the Caterpillar brand group for additional information or to provide the appropriate point of contact
- Be creative and innovative by leveraging new technology solutions in marketing area and drive for delivery
- Responsible for agreeing and managing annual budgets for the team
7
Responsibilities For WW Large Format Customer Segment Marcom Manager Resume
- Brand security and brand protection plays a major role in ensuring enterprise brands are not compromised to the detriment of the brand value
- Responsible for defining core competencies to attract and retain technical, creative, professionals with the highest standards
- Ensure proper daily technical operation of existing communication systems as they are developed
- Thorough knowledge of the company products, their applications and merchandising programs and procedures
- Set the future direction for capital investment and responsible for the budget as well as recommend resource alternatives
8
Responsibilities For Marcom Manager Events Resume
- Benchmark other companies/agencies to create a ‘best in class’ environment
- Sub-contract external agencies to effectively manage workload overflow ensuring customer deliverables are achieved and ensure an understanding and consistent application of the brand
- Supports strategy and execution around the buyers’ journey and develops strategies for acquiring new customers and nurturing prospects that drive awareness, consideration and purchase intent utilizing the most appropriate mix of inbound and outbound marketing tactics
- Author creative briefs for required marketing assets, assist in the definition of content strategy
- Partner with others functional areas and third parties to develop and implement key messages that resonate with prospects
- Support the execution of campaign A/B tests to optimize campaign and digital performance
- Collaborate with the field marketing and business unit teams to develop and execute marketing strategy for funnel and revenue growth; provide business development team with go-to-market support
- Strong cross-group coordination across all levels as well as the ability to work independently and take initiative to drive projects forward
- Developing annual marketing communication budgets and action plans
9
Responsibilities For Marcom Manager, Enterprise Products Resume
- Support both channel and customer marketing strategies including but not limited to solution marketing, omni-channel marketing and eCommerce initiatives
- Thoroughly understand the target markets, decision maker personas, and segmentation strategy
- Manage the regional marcom/marketing budget planning and tracking process, support marketing operations excellence and marketing operating systems (MOS) at both global and regional levels
- Support Honeywell corporate digital transformation initiatives such as internal communications and training activities on Software Ready organization development
- Planning, directing, controlling, coordinating and participating in all markets/data analysis and social media activities
- Assisting the Food & Beverage with yearly promotional and strategic plan, including the E-Marketing platforms to improve both positioning and market perception
- Developing and implementing the advertising budget for both local and international markets
10
Responsibilities For Marcom Manager / Director of Marcom Resume
- To protect the correct image and positioning of the hotel and Brand by meeting corporate standards in all collateral and advertising material
- Oversee and implement retention strategies using email, newsletters, and social online media to increase the customer’s frequency as part of an overall strategy to develop direct bookings to the hotel via the brand website
- To develop and follow through in public relations activities and be responsible for the production of promotional materials, press kits and arrange press and media coverage
- Best practices for story telling, content generation and publication
- Aptitude to manage multiple projects simultaneously
- Able to translate high-level directions into practical projects and lead/drive their completion with minimal supervision
- Willingness to be hands-on and proactive: no job is too big or too small
- Manage, coordinate and execute innovative ideas to support business/category needs
- Entrepreneurial approach to new challenges
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