Marketing Analyst Resume Sample
Joan Johnston
65066 Patrick Village,
Phoenix,
AZ
+1 (555) 418 7056
Work Experience
Marketing Analyst
02/2017
-
PRESENT
Los Angeles, CA
- Co-ordinate the set-up of Local Digital partners with WB systems and processes, and troubleshooting support as needed
- Assist in the development of promotional activities and co-ordinate and check implementation of those activities
- Track and consolidate digital sales data for Marketing Director and Marketing Managers
- Ensure that all the necessary materials for the marketing of key titles are provided to the digital partners (via eRooms/SharePoint and email) in a clear, accurate and timely manner
- Assist Marketing Managers with key updates and information-gathering for key Theatrical New release, Made-for-Video and TV/kids episodic titles
- Work with Marketing team to review local digital partner platforms on a regular basis, reporting on positioning on store, in the charts, pricing, promotions, competitor activities etc
- Experience in analysis roles business intelligence applications
- A proven record of success producing business insights, analysis and trending
Marketing Analyst
11/2013
-
08/2016
Detroit, MI
- Experience partnering with Marketing, Sales and Operations teams in a fast-moving environment delivering critical business insights quickly and accurately
- Quickly distill and effectively communicate actionable insights from large datasets integrated across multiple sources
- Experience in marketing or sales analytics, marketing or CRM position for a company(s) in communications, media or an industry with an established reputation for direct marketing excellence (e.g. financial services, telecomm, publishing, catalog, etc)
- Understanding of the cable industry, Time Warner Cable’s primary product lines, and the competition Time Warner Cable faces
- Customer-centric working style; coupled with a highly developed ability to problem solve and work creatively to deliver relevant analysis and insights to help the company achieve business goals
- Demonstrated quantitative skills, modeling/framework development, and data interpretation capabilities
- Integrate new funds into digital platforms and print collateral
- Manage regular compliance and audit processes to ensure accuracy of product information
- Provide competitive analysis to inform decision making
Education
Oklahoma State University - Tulsa
2008 - 2013
Bachelor's Degree in Marketing
Professional Skills
- Excellent verbal and written communication skills, presentation skills, interpersonal skills
- Strong research skills, data and statistical analysis skills, organizational skills, and business acumen required
- Excellent written and verbal communication skills, Strong Excel and Microsoft Office skills
- Proven organizational and multi-tasking skills, ability to effectively prioritize and balance workload
- Strong analytical and presentation skills and presentation & public speaking skills
- Strong verbal and written communication skills in addition to presentation skills
- Excellent analytic thinking and problem solving skills; experience drawing recommendations from digital analytics
How to write Marketing Analyst Resume
Marketing Analyst role is responsible for analytical, excel, business, interpersonal, microsoft, presentation, advanced, analysis, marketing, powerpoint.
To write great resume for marketing analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Analyst Resume
The section contact information is important in your marketing analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Analyst Resume
The section work experience is an essential part of your marketing analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Analyst resume experience can include:
- Strong statistical background and proven analytical skills required
- Effectively prioritize and execute projects efficiently to meet tight timelines while optimizing quality and achieving 100% accuracy
- Strong quantitative skills, including financial forecasting
- Proven Project coordination skills in a technical environment
- Strong verbal and written communication skills to deliver messages across a variety of internal and external audiences
- Strong organizational skills and the ability to manage a vast array of information and create structure in ambiguous environments
Education on a Marketing Analyst Resume
Make sure to make education a priority on your marketing analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Analyst Resume
When listing skills on your marketing analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing analyst skills:
- Strong math and analytical skills, as well as solid sales and marketing skills
- Excellent analytical and problem solving skills. Proven experience working with and manipulating large data sets to glean actionable insights
- Excellent quantitative and analytical skills, solid training and strong understanding of statistical concepts for data analysis
- Strong multi-tasking skills, project & planning management skills, with an ability to convey information to team members in a timely, concise manner
- Excellent interpersonal skills; active listening skills and approachable style
- Able to work well in an autonomous environment with the skillset to juggle and prioritize concurring projects effectively
List of Typical Experience For a Marketing Analyst Resume
1
Experience For Marketing Analyst Resume
- \Strong verbal, written skills and organizationaland time management skills
- Strong analytical skills necessary to plan and prioritize own work, complete work on schedule and maintain the required records
- Excellent knowledge of MS Excel, Word, Powerpoint and excellent presentation skills in front of small internal or large customer groups
- Strong (advance) Excel skills, statistical analysis, data modeling
- Strong SQL based data-mining skills
- Proven skills using: Photoshop, InDesign, Word, PowerPoint, Salesforce, Google Analytics, Facebook/Twitter/Instagram social media tools
- Strong project management skills, especially in the production of marketing materials
- Excellent written and verbal commutation skills
- Effectively communicates complex concepts into effective messaging for key audiences
2
Experience For Marketing Analyst Resume
- Strong relationship building and partnership management skills
- Experience within a consumer goods environment, firearms industry experience desirable
- Strong written and verbal communication skills at a personal and group level
- Strong excel and data analysis tool skills
- Excellent interpersonal and project management skills; ability to work across virtual teams
- Clear presentation and strong verbal and written communication skills with the ability to communicate methods and results to a non-technical audience
- Excellent oral and written communication skills with both technical and non-technical stakeholders
- Strong data entry and technical skills
- Strong analytical and problem solving/research skills required with a high attention to detail
3
Experience For Marketing Analyst Resume
- Excellent organizational and customer service skills; curiosity and investigative mindset
- Strong storytellerwho can communicate effectively through PowerPoint
- Strong statistical, quantitative and problem solving skills
- Strong presentation development skills (Development and delivery to senior levels
- Excellent project management skills. Highly organized and deadline driven, able to manage executional details
- Excellent verbal and written communication skills, and an ability to prepare clear and concise leadershipready documents
4
Experience For Marketing Analyst Resume
- Excellent Microsoft Office Skills: Word, Excel and PowerPoint. BI tools such as Oracle, Tableau, and syndicated or customer POS data
- Excellent project management, time management and analytical skills
- Highly effective interpersonal, verbal, and written communication skills
- Strong Excel skills (ex. formulas, pivot tables, data analysis, charts/graphs, macros)
- Strong analytical skills and data-driven approach; ability to measure the impact of project deliverables
- Excellent verbal, written, and interpersonal communication skills Other Desired Qualifications
5
Experience For Marketing Analyst Resume
- Strong Salesforce knowledge & skills
- Excellent IT knowledge and skills, to include Excel, Powerpoint and SAP
- Prior Marketing experience within consumer packaged goods
- Demonstrated documentation skills!
- Strong mathematical and analytical skills; understand marketing statistics
6
Experience For Marketing Analyst Resume
- Working knowledge of effective digital strategies, tactics and experience managing digital executions/campaigns
- Assisting sales and marketing to effectively represent the company's products and services to customers and prospects
- Recommending and implementing goals, objectives and practices for effective, efficient and cost effective management of allocated resources
- Recommending and implementing goals, objectives and practices for effective, efficient and cost effective management of allocated resourcesâ??
- Strengthening your technical domain skills, i.e. HTML coding and Excel
7
Experience For Marketing Analyst Resume
- Creative and adept at planning, prioritizing, organizing and following through; able to balance multiple competing priorities
- Quantitative academic training with marketing work experience or marketing academic training with Quantitative work experience is required
- Experience in working with customer and marketing data, measuring effectiveness approaches and adding to
- Strong understanding of marketing communication, advertising principles and what makes an effective copy
- Extensive digital marketing experience and strong understanding of A/B Testing and digital optimization software
- Interpersonal skills, capable of building working relations across teams (marketing, finance, sales) and geographies (10 SEE markets)
- Think both strategically and tactically and to work effectively in a team setting including synthesizing abstract ideas into concrete actions
- Demonstrate proven successes in managing, implementing, innovating business solutions
- Experience in guiding editorial and design teams to develop effective marketing and thought leadership pieces
8
Experience For Marketing Analyst Resume
- Experience using Microsoft Office applications PowerPoint, Excel, Word, and Outlook in a work setting with demonstrated expertise in Excel required
- Prior experience developing BI dashboards and reports using a tool such as Tableau
- 2+ of marketing experience in healthcare, preferably healthcare IT or revenue cycle management experience in marketing both software products and services
- Experience working in a “matrix” environment and managing multiple priorities at the same time
- Experience working in a consumer goods or B2B company in marketing or project management
- Intermediate skills in Microsoft Excel (nesting formulas, macros, linking multiple tabs and reports)
- Proven experience in digital communications, email marketing, digital marketing, social media management, community management or related digital field
- Experience in managing internal customers / stakeholders and conflicting priorities
9
Experience For Marketing Analyst Resume
- Experience working with large amounts of data and a strong understanding of statistical analysis
- Proven experience in business analytics or data science (or related role) supporting a marketing function
- Prior experience in fast moving consumer technology environment such as mobile, e-commerce, marketing analytics, media, online products/services or games
- Proven experience in developing survey questionnaires is desired
- Proven work experience as a marketing intern, assistant, coordinator or similar role
- Effectively manage needs across multiple marketing teams and their respective resources to execute
- Proven experience collaborating within cross-discipline teams and agency partners
- Proven experience in Marketing Analytics management
10
Experience For Marketing Analyst Resume
- Computer skills, including a high-level proficiency in Excel, Word and Power Point is mandatory. Knowledge of SAP® and @task™ are helpful
- Strong bias for action. Experience in a high paced, high volume multi-tasking role and environment
- Communicate effectively in writing, electronically, and orally
- Prior experience in a Marketing Coordinator, Specialist or Analyst role is an asset
- Relevant marketing experience (on-or-off campus; either through jobs, previous internships, academic clubs, or volunteer experiences)
- Prior experience with Internet and email marketing products and services
List of Typical Skills For a Marketing Analyst Resume
1
Skills For Marketing Analyst Resume
- Excellent time management skills; ability to manage multiple details and deadlines; good oral and written presentation skills
- Strong interpersonal skills with the ability to effectively interact in a team environment with all levels of employees including senior management
- Demonstrated oral and written communication skills with the ability to effectively interact with customers, sales teams, and technical resources
- Strong communication skills – both verbal and written – and presentation skills
- Strong organizational skills required to prioritize multiple work priorities and projects concurrently and meet established deadlines
- Strong mathematical skills and data analysis skills required
- Possessing solid time management skills, being detail oriented and strong analytical abilities are required
2
Skills For Marketing Analyst Resume
- Outstanding written and verbal communication skills, with demonstrated project planning and execution experience
- Excellent communication skills with experience in developing and delivering presenting to peers and senior management
- Very strong analytical and problem definition / solution skills measuring and evaluating points across the customer experience journey
- Strong analytic skills with demonstrated examples of market assessment, market modeling and data mining
- Effective problem-solving ability; strong analytical skills, both qualitative & quantitative to drive strategy and shape optimizations
- Effective communication skills with experience in presenting findings to all levels of the organization
- Strong problem-solving skills and proven ability to collaborate with cross-functional groups
- Strong writing skills, and strong business acumen
- Strong computer skills with MS Office and experience utilizing tools to extract data points across systems
3
Skills For Marketing Analyst Resume
- Strong SQL skills. Experience with Teradata and AWS preferable
- Strong analytic skills, experience with complex business analysis, and a passion for the retail industry
- Great interpersonal skills and ability to communicate clearly and effectively (verbal & written)
- Demonstrates excellent written communication skills. Proficiency with Microsoft Office Suite (i.e., PowerPoint, Word, Excel and Access)
- Strong attention to detail and proven project management skills
4
Skills For Marketing Analyst Resume
- Demonstrated multi-tasking, attention to detail and prioritization skills in a demanding environment
- Strong attention to detail with demonstrated organization and time management skills
- Excellent analytical & technical skills – extensive experience with IRI/syndicated data, Consumer Panel data, as well as Excel and PowerPoint are required
- Strong time management skills and the ability to handle multiple projects, set priorities, and plan
- SQL skills, SAS or R skills
- Demonstrates strong organizational and analytical skills in reporting and analysis
- Exhibits strong interpersonal and excellent communication skills in spoken, written English & Chinese
- Creative team player with strong organization and prioritization skills
5
Skills For Marketing Analyst Resume
- Demonstrated skills in collaboration, results orientation, effective time management, problem solving, and positive attitude
- Strong analytical and critical thinking skills with a well-informed approach to problem-solving and decision-making
- Excellent writing/editing/proofreading as well as project management and communication skills
- Strong analytics, reporting and strategic thinking skills
- Good interpersonal skills in working in multi-functional teams comprising members from different culture/ethnic backgrounds
- Strong skills in retrieving and manipulating data with SQL or SAS
- Strong technical skills in marketing analysis, statistical analysis, mathematical modeling, optimization and simulation
- Excellent influencing and consensus-building and conflict resolution skills
- Excellent writing skills, including the ability to write in a range of voices and styles for varied projects and diverse audiences
6
Skills For Marketing Analyst Resume
- Strong analytical skills and mindset regarding funnels, cohorts, marketing and business KPIs
- Excellent systems knowledge and data mining/query-building skills
- Strong attention to detail, creative thinking and brainstorming skills
- Demonstrated experience juggling and prioritizing multiple projects concurrently
- Strong organizational, analytical and rationalization skills for analyzing complex data
- Proven problem-solving and project management skills
- Effective communication skills that enable translating complex data into productive discussions
- Solid analytical skills enabling the individual to work with others to identify potential solutions and to think objectively
7
Skills For Marketing Analyst Resume
- Proven quantitative and problem-solving skills
- Highly numerical with very strong Microsoft Excel (including pivot tables and graphics) and PowerPoint skills
- Strong skills using Excel; pivot tables & v-lookup required
- Excellent written communication and storytelling skills
- Quantitative and analytical skills with experience working with market research data
- Strong organizational, coordination, and problem solving skills
- Solid computer skills, including all Microsoft Office products
- Strong communication skills, including the ability to translate technical terms into business terms
8
Skills For Marketing Analyst Resume
- Proactive with excellent organization skills
- Excellent analytical skills with an ability to interpret internal and external performance data in an ROI driven business
- Proven organizational skills (master of multi-tasking) with a sense of urgency
- Inclination & experience in report automation. Intermediate/advanced macro/VBA skills
- Proven consultative project management skills
- Excellent communication skills (both verbal and written), meticulous attention to detail,
- Excellent organisational skills, attention to detail and analytical reasoning
- Excellent relationship-building skills, ability to collaborate well with cross-functional teams and external partners
- Strong coding skills in SQL or SAS
9
Skills For Marketing Analyst Resume
- An understanding of how consumer insights drive the development of effective marketing programs and campaigns Advanced PowerPoint and Excel skills
- Self-starter with strong organizational, detail and follow-up skills
- Strong communciation skills – ability to influence at all levels of the business
- Strong research and interview skills
- Strong MS Office skills across all applications, particularly excel to advanced knowledge level
- Autonomous and excellent project coordination skills
- Strong communication skills. Detail oriented
- Strong leadership skills and ability to gain consensus
- Results oriented with good written and oral communications skills
10
Skills For Marketing Analyst Resume
- Very high attention to detail and strong editing/proofreading skills
- Demonstrated presentation skills and proficiency with Microsoft Office applications
- Strong/Advanced analytical skills
- Excellent verbal and written skills with a specific focus on marketing communications and print and website executions
- Proven ability to effectively manage relationships and influence without direct authority
- Project management skills and the ability to manage multiple priorities/projects
- Excellent communication skills, ability to work in cross functional teams
- Demonstrated strategic, organizational, and analytical skills
List of Typical Responsibilities For a Marketing Analyst Resume
1
Responsibilities For Marketing Analyst Resume
- Strong writing skills, verbal interpersonal/communication skills and quantitative skills, with demonstrated analytical and problem solving ability
- Excellent PowerPoint & Excel skills; excellent oral and written presentation skills
- Possess strong analytic skills, experience with complex business analysis, and a passion for all things beauty
- Excellent interpersonal and writing/communications skills
- Share your analytical skills with new team members, and train stakeholders on marketing effectiveness approaches
- Demonstrates the ability to effectively communicate with stakeholders during the partnership process
- Excellent project management, collaborating & negotiation skills
- Commercial mindset with economic and logistics curiosity; excellent problem solving skills
2
Responsibilities For Marketing Analyst Resume
- Solid project management skills and ability to manage multiple tasks concurrently
- Strong cross-functional team management, interpersonal, and influencing skills
- Excellent written and verbal communication as well as time management skills
- Strong data management skills (SQL/R)
- Project management skills with experience managing workflow between different departments
- Strong communication, and organizational skills and ability to collaborate and work well with others
- Strong strategic thought leadership skills with the ability to identify strategic marketing opportunities
3
Responsibilities For Marketing Analyst Resume
- Excellent communication skills with keen attention to detail
- Good negotiation skills and teamwork
- Strong traditional & non-traditional skills to extract, transform, manipulate and make data readiness for analysis
- Strong marketing and analytical skills (ability to identify trends, tendencies, forecast, etc.)
- Solid use of influencing skills to gain alignment, agreement, and commitments
- Writing, podcast, and video skills
- Outstanding coordination and project management skills
- At least one (1) year experience in administering paid search, shopping, and remarketing campaigns across work experience in Google, Bing and Yahoo
4
Responsibilities For Marketing Analyst Resume
- Exercises professional judgment, digital savviness and business writing skills when maintaining the public-facing PaYS social media platform
- 2+ of marketing experience in high tech, preferably experience marketing both software products and services
- Proven experience in design thinking and empathising with the customer
- Experience with Google Analytics and strong understanding of digital marketing metrics
- Strong understanding and experience with market research, market size analysis, data mining, etc
- Critical thinking skills – utilize various data sources as well as overall marketplace insights to develop programs to support the brand
5
Responsibilities For Marketing Analyst Resume
- Experience in Market Analysis and Research or 2-3 years of experience in Marketing and Sales
- Keen attention to detail. Computer skills, including a high-level proficiency in Excel, Word and Power Point is mandatory
- Marketing experience in financial services, with a proven track record of superior execution and delivery
- Strong project management experience, preferably on multi-dimensional marketing programs
- Prior experience with marketing teams and/or project management is desirable
6
Responsibilities For Marketing Analyst Resume
- Effectively interact with and influence senior level portfolio management, distribution and operating executives
- Direct experience translating data into actionable insight. Strong communicator – ability to listen, understand and articulate
- Experience in an analysis role with demonstrated success in managing complex data sets
- Prior experience working with a combination of Call, Lead, and/or Enrollment data sets
- Computer skills, including a high-levelof proficiency in Excel, Word and Power Point is mandatory
- Financial skills (P&L, margins, taxes) contributes to a better business understanding, control, and reports
- Intermediate skills in analytics platforms (Google Analytics, Omniture, Salesforce.com, Microstrategy, etc.)
7
Responsibilities For Marketing Analyst Resume
- Intermediate skills with various software programs such as Creative Suite and Microsoft Office Suite
- Exceptional analytical skills and the ability to interpret data
- Experience with Salesforce, Pardot marketing automation, Google analytics, and Microsoft PowerBI Advanced Microsoft Excel experience
- Proven track record and demonstrated ability to consistently meet deadlines
- Prior experience with JD Edwards/BI, Insight, D&B/Hoovers and First Research highly desired
- Advanced PPT and Excel skills required
8
Responsibilities For Marketing Analyst Resume
- Able to adapt and work effectively with a variety of situations, individuals or groups
- Works effectively with 3rd party marketing vendors, builders, contractors and others
- Proven market research and sales analysis experience
- Able to write routine reports and business correspondence clearly and accurately. Ability to effectively present information
- Effectively disseminate marketing reports and presentations that can be used to improve business operations and enhance internal and external communications
- Crisp and clear written and verbal communication skills
- Advanced technical skills in areas of data manipulation, predictive modeling and statistical tools – SQL, SAS, regression, Python (not the snake), R and others
9
Responsibilities For Marketing Analyst Resume
- Basic technical understanding / skills and analytical capabilities
- Strong experience with Salesforce and Marketing Automation Platforms (Eloqua, Marketo)
- Communicate effectively, and work collaboratively with team members across the organization
- Analytic experience: Proven results to analyze, diagnose, articulate and tailor the message to target audience among technology as well as business teams
- Prior experience with data analytic software
- Advanced and efficient Excel skills
- Proactive, with superior analytical and numerical skills
- Excellent academic credentials with one to two years of work experience, preferably at an asset management firm or a financial services sector
- Basic accounting skills an asset
10
Responsibilities For Marketing Analyst Resume
- Work effectively within cross-functional teams as participant and/or leader
- Possesses teamwork, leadership and facilitation skills in order to cut across many diverse functional disciplines
- Proven experience to review analyses with internal and external stakeholders
- Prior experience in the Education industry
- Prior experience with data visualization platforms (Tableau)
- Exceptional project management/organizational skills and superior attention to detail to ensure end-to-end flawless execution
- Photography, design sense and digital skills
- Able to communicate effectively with a variety of stakeholders in a fast-paced environment
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