Marketing Campaign Specialist Resume Sample
Eden Hahn
20463 Freda Ports,
Los Angeles,
CA
+1 (555) 781 5251
Work Experience
Marketing Campaign Specialist
12/2015
-
PRESENT
New York, NY
- Offer definitions, audience cells, flowchart development
- Apply global, local, and campaign specific suppression rules
- Execute test runs of the campaign, troubleshoot any issues
- Schedule, execute and monitor the campaign in market (including some base reporting)
- Retire the campaign and associated assets when appropriate
- Work with corporate stakeholders to identify key metrics (KPI’s) to track; build charts, dashboards and other tools to ensure the marketing organization is meeting stated objectives along two key dimensions: marketing results and financial discipline
- Develop an effective communication plan to deliver information related to performance, relative to forecast, to stakeholders in a timely manner
Marketing / Campaign Specialist, Korea
12/2010
-
10/2015
Detroit, MI
- Define and improve marketing and sales processes, including online advertising, lead generation and nurturing, qualification, and opportunity management
- Organize data outside of a data warehouse using tools such as Microsoft Excel
- Learn and use the MicroStrategy developer suite to build and maintain a set of metrics, reports and dashboards for the various marketing functions and executive team
- Support ad-hoc reporting projects within the marketing department
- Build and execute a robust campaign plan aligned to ODM global marketing strategy, from lead generation to nurturing, to drive revenue from new prospects and grow customer revenue for existing accounts
- Partner with regional ODM sales and marketing teams to proactively plan, create and optimize a range of campaigns to grow opportunities and build marketing pipeline including sales enablement and trade shows
- Initiate and oversee the creation of campaign content working with global marketing and product teams to source ideas with regional ODM teams; develop the different assets to completion with agency or freelancers
Education
Upper Iowa University - Des Moines Center
2005 - 2010
Bachelor's Degree in Marketing
Professional Skills
- Strong project management, organizational, and analytical skills required, along with a demonstrated ability to manage multiple projects simultaneously
- Above average writing skills and experience writing targeted and compelling marketing copy for print and web
- Prior marketing experience; Previous project management experience
- Strong written and oral communication skills in English and preferably another major European language
- Strong interpersonal skills; ability to work with virtual teams and stakeholders
- Excellent time management skills needed to deliver on hard deadlines
- Solid critical thinking skills; able to constantly glean insights to help improve processes and messaging
How to write Marketing Campaign Specialist Resume
Marketing Campaign Specialist role is responsible for basic, database, architecture, media, software, design, messaging, print, organization, digital.
To write great resume for marketing campaign specialist job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Campaign Specialist Resume
The section contact information is important in your marketing campaign specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Campaign Specialist Resume
The section work experience is an essential part of your marketing campaign specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing campaign specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing campaign specialist position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Campaign Specialist resume experience can include:
- High attention to detail with some copywriting and proofreading experience
- Experience using HTML and CSS to build emails and landing pages
- Project management and high volume campaign scheduling experience
- Ensuring accuracy by auditing instructions, evaluating outputs, and partnering with Business Controls for quality control
- Building instructions for customer selection, offer assignment, and communication channels using proprietary campaign management tool (NEO)
- Oversee creation of fully optimized landing page with design agency and global marketing operations teams
Education on a Marketing Campaign Specialist Resume
Make sure to make education a priority on your marketing campaign specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing campaign specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Campaign Specialist Resume
When listing skills on your marketing campaign specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing campaign specialist skills:
- Demonstrated experience in a marketing role
- Experience and understanding of the marketing planning lifecycle such as product, pricing and marketing communications
- Experience managing and reporting on digital marketing programs
- Knowledge and experience working with marketing automation and email marketing best practices (Eloqua desirable)
- Extensive Marcom expertise, including demonstrated e-marketing expertise
- Experienced in developing strategies and influencing stakeholders
List of Typical Experience For a Marketing Campaign Specialist Resume
1
Experience For Marketing / Campaign Specialist, Korea Resume
- Experience developing and executing B2B marketing programs desired
- Analyze metrics and reports to determine effectiveness of program activities
- Good listener and question-asker
- Communicating final selections to CLI strategy teams and key business partners
- Gain a deep understanding of customers to create targeted marketing communications including email, social media, and landing pages
- Create compelling messaging, copy writing, content, and promotional materials aimed at a variety of internal and external audiences
2
Experience For Marketing Campaign Specialist Resume
- Manage the lead generation process, developing and executing lead nurturing and loyalty programs
- Execute on outbound marketing campaigns targeting specific personas to increase awareness of Extreme Networks and generate demand for key solution areas
- Adheres to Agilent brand and messaging standards – ensures brand compliance when working with 3rd party
- Serves as a company expert in B2B email marketing strategies and be a power user of the marketing automation platform
- Write, build, execute, test, and measure creative marketing campaigns using HubSpot and Salesforce
- Shepherd the creative development process for deliverables which support marketing programs
- Develop email marketing strategy around customer segments and product offerings to help meet business goals
- Develop and help deploy marketing tactics such as email, webinars, and events to maintain qualified lead flow to sales and meet growth goals
3
Experience For Marketing / Campaign Specialist, Korea Resume
- Be responsible for data cleanliness and accuracy across marketing automation and CRM systems
- Develop detailed campaigns that reinforce Gemini’s market positioning
- Develop integrated sales tools, banner and email footers with demand generation campaigns to drive leads
- Prepare or obtain daily, weekly, monthly and quarterly marketing campaign reports to meticulously analyze performance against targets, make recommendations, and then take action on any improvements
- Introduce innovative new ideas and champion best in class practices for campaign and lead management
- Collaborate with eCommerce team and others to successfully execute on project requests, ensure marketing best practices, and capture feedback for platform and process enhancements
- Lead day-to-day operations of marketing lifecycle triggers and transactional messages for Fender eCommerce, Tune and Tone
- Drive A/B and multi-variate testing and optimization of templates and campaign assets
4
Experience For Marketing Campaign Specialist Resume
- Work closely with creative resources and stakeholders to develop campaigns and deliver high quality campaigns
- Stay up-to-speed with laws and policies (eg. CAN-SPAM, CASL, GDPR) as well as technology advances to optimize email and mobile campaign relevancy and delivery
- Contribute to strategy development in partnership with the Manager, Direct Marketing and Program Managers and authors marketing campaign, project and testing plans in support of respective Annual Program Plans
- Support the program manager in orchestrating program plans throughout cross-divisional planning, execution, and recap phases, including ROI analysis where applicable
- Serve as point of escalation to pause, delay and reschedule REI Direct Marketing initiatives
- Partner with other Brand Communications team members to ensure marketing programs are aligned and integrated with overall seasonal campaigns and other annual marketing programs. The integration of these programs is essential in delivering on REI’s brand promise
- Manage both external and internal business relationships with vendors, clients, strategic partners, and agencies
5
Experience For Marketing / Campaign Specialist, Korea Resume
- Evaluate partnership opportunities and proposals for strategic relevance, business need, and to ensure they are in-line with REI’s core values
- Conduct post-load audits to ensure offers loaded in all required systems (CLI, ER, Blaze, CLOE) and that offers are correctly presented in all communication vehicles (Orion, direct mail, email, web targeting messages)
- Ensure campaign reporting is update to date and accurate. Create and maintain process and procedures and documentation
- Own and drive continuous improvement to the campaign development process
- Lead cross-functional business and technology teams through identification, implementation and documentation of process improvements
6
Experience For Marketing Campaign Specialist Resume
- Available to work 40 hrs per week
- Multi-task and have a high level of organization to solve problems quickly and efficiently
- Communicate quarterly plans with global sales development teams and optimize programs based on their feedback
- Create and execute new demand generation programs and tactics to drive leads that contribute to substantial sales pipeline growth
- Define goals and measure effectiveness of all demand generation activities, providing consistent reports outlining quantifiable results including the increase in marketing qualified leads, opportunities, pipeline, and revenue
- Serve as power user of campaign management software to strategically navigate customers and prospects through marketing workflows, utilizing direct mail, email, web, social, and mobile channels
- Improve marketing effectiveness by helping marketing strategists appropriately target existing customers and acquisition segments to achieve business goals
7
Experience For Marketing / Campaign Specialist, Korea Resume
- Work together with LifeWay's website architects and analysts to incorporate customer profile and web metric data into workflow strategy and execution
- Collaborate with customer analysts to gain understanding of customers; Maintain a knowledgeable understanding of both church and individual sales trends and culture
- Develop and execute US and international marketing campaigns including product launches, customer-facing programs and materials, advertising, email, direct mail, PR, web content, social media, etc. by working in a collaborative team environment
- Works closely with the global marketing teams to inject regional EMEA requirements into global campaign design
- Lead VOC projects, customer interviews, and channel partner collaboration efforts to ensure proper alignment between McCrometer and end-users
- Consistently monitor the ongoing success of Marketing activities based on clear metrics, make adjustments to optimize results by tracking lead generation and ROI
- Lead essential programs and innovation projects that support learning and experimentation across Marketing and the organization
- Maintain and grow global customer contact database
8
Experience For Marketing Campaign Specialist Resume
- Coordinate communication plans to accomplish trade show goals
- Drive team TMDM goals
- Maintain clean, orderly and safe work area
- Maintain a commitment to teamwork and a positive, supportive attitude to all personnel
- Support continuous improvement activities (DBS)
- Observe and complies with all safety regulations and company policies
- Designs multi-tactic campaigns to achieve program objectives defined by the Marketing Program Manager and documents planning, timing and results for the campaigns
- Responsible for choosing tactic mix, identifying customer target group and setting communications strategy. Supports the Marketing Program Manager in the development of the program brief, associated business case and multi-campaign program calendar
- Owns the development of graphical layout (collaterals, booth, banners etc.) for regional campaigns in close collaboration with the WW marcom organization and Agilent creative services team
9
Experience For Marketing / Campaign Specialist, Korea Resume
- Analyzes campaign performance and to optimize tactic mix and increase return on marketing investment. Creates quarterly reports to review campaign performance
- Owns and maintains campaign setup in Customer Relation Management system
- Works closely with Agilent e-marcom team on the deployment of EMEA e-Pushes
- Partners closely with the EMEA Country Event Support Team and Agilent partners (IDO) on campaign execution. Provides toolkits for local campaign execution (html templates, CRM setup, feedback forms, landing pages)
- Manage and execute the outbound email requests from end to end, with a quarterly volume of up to 150 requests
- Create email brochures from Eloqua templates
- Modify HTML, CSS, and JavaScript code when needed
- Create OFT files from HTML
- Create distribution lists and understand VMware’s Communication Policy and global data protection regulations
10
Experience For Marketing Campaign Specialist Resume
- Communicate with requesters to clarify expectations and requests’ details
- Follow the email execution procedure checklist to minimize errors in campaign execution
- Assist stakeholders with email statistics reports
- Collaborate with multiple internal clients
- Participate in weekly project meetings and provide updates on the in-progress requests, workload, and roadblocks
- Work with cross-functional teams (digital, product marketing, field, PR/social, and marketing operations) to help develop and tune strategy, copy, and supporting materials
- Work with inside sales teams to nurture engage and convert more leads to sales opportunities,
- Manage and promote an editorial calendar of content and marketing assets that align with the customer journey and sales buying stages and support the go-to-market plan for account-based marketing (ABM) accounts
- Clear understanding of data management and analytics technologies with the ability to distill value propositions and integrate them skillfully into programs that deliver on sales and strategic objectives
List of Typical Skills For a Marketing Campaign Specialist Resume
1
Skills For Marketing / Campaign Specialist, Korea Resume
- Solid project management, planning, and organizational skills with attention to detail
- Solid stakeholder management and negotiation skills
- Strong technical skills and mindset to program, manage, and troubleshoot database and workflow driven software
- Work with stakeholders to identify key metrics to track; build charts, dashboards and other tools to effectively communicate visually
- Basic computer skills (PowerPoint, Excel, Word)
- Quantitative and analytic experience with demonstrated success in analytic roles
- Connect marketing priorities with sales success by defining, instrumenting, measuring and executing end-to-end marketing and sales campaigns
- Able to multi-task while maintaining careful attention to detail, working with a sense of urgency to meet deadlines and address competing priorities
- Experience working in Marketing organization
2
Skills For Marketing Campaign Specialist Resume
- Support marketing strategy by providing timely analysis of campaign effectiveness and return on investment
- Experience with field prospecting, digital marketing campaigns and social media strategies
- Demonstrated ability to achieve practical results when working cross-functionally with sales, marketing, and product teams
- Drive and support the creation of effective marketing messaging and content for promotion in relevant media channels
- Knowledge of and experience with the B2B customer nurturing journey
- B2B marketing experience, preferably in Financial Services
- Proven talent for distilling information from subject matter experts into actionable content
- Healthcare industry experience from either marketing agency or in-house roles
3
Skills For Marketing / Campaign Specialist, Korea Resume
- Experience in project management and detailed project planning
- Data mining knowledge and segmentation experience
- Experience using a campaign management tool or CRM
- Marketing and event experience
- Strong knowledge of social media and digital media landscape, particularly creating content designed for these environments
- Marketing experience in high tech B2B sector
- Self-starter with skill in strategic thinking, data analysis, and hands-on execution
- Work hand-in-hand with business and product stakeholders to align on product priorities to be featured in marketing campaign activity
- Marketing experience
4
Skills For Marketing Campaign Specialist Resume
- Experience with IBM Interact
- Strong and decisive communicator
- Proven success in campaign execution, including development and delivery of innovative campaigns and programs that drive demand and increase market presence
- Understanding of branding, graphic design, and project budgeting
- Running multi-layer marketing programs
- Willing to relocate to Chicago, IL
5
Skills For Marketing / Campaign Specialist, Korea Resume
- Oversee and identify marketing technologies to enhance the buyer’s journey while supporting demand generation, sales teams and general marketing requests
- Manage campaign support activity including – alliance funds claiming, asset transcreation, asset toolkit creation, purchase order processing
- Audience marketing strategy, which include analyse and develop target audience profiles and messaging
- Create marketing programming that is sustainable and even useful for new customers
- Aptitude for being highly organized and for delivering results in a fast-paced environment
- Empathy for the customer – understanding the customer’s world and the role that McCrometer plays; always starting communications with the “why”
- Research email marketing campaign best practices and technology in order to constantly improve marketing strategy and processes
- A customer focus, leadership, strategic thinking, a drive for results, have fun/celebrate, innovative thinking and problem solver
- Be knowledgeable and stay up to date with latest global privacy and email marketing regulations including CASL/CAN-SPAM, GDPR, and e-Privacy
6
Skills For Marketing Campaign Specialist Resume
- Collaborate cross-functionally with Sales, HP Store, Category/Business, Product Marketing, WW Marketing, PR
- Create and execute campaigns across email, push & in-app messaging and developing channels like SMS and direct mail
- Develop multi-channel (digital advertising, web, email, field & virtual events, etc.) new customer campaigns that meet business growth and revenue goals
- Collaborate with marketing, sales and sales enablement teams on campaign implementation and follow ups
- Is a key liaison with the PR agency, facilitating SME contributions with agency account reps
7
Skills For Marketing / Campaign Specialist, Korea Resume
- Compiles and prepares data/content for quarterly performance pieces, flyers, presentations, proposals, business cards, videos, and other recurring collateral
- A working knowledge of Salesforce, Hubspot, and online conference systems
- Self-starter and strategic thinker requiring minimal supervision
- Eye for detail and design – to deliver functional marketing tactics that also have appropriate form and composition
- Coordinate multiple marketing programs with development team, graphic artists, and web team
8
Skills For Marketing Campaign Specialist Resume
- Work with the Marketing team to create and implement demand creation plans
- Create, manage, and update Standard Work/Operating Procedures for campaigns and related efforts
- Create & provide occasional internal training on McCrometer products and promotions
- Positive, motivating attitude
- Works closely with the EMEA Marketing Program Manager (MPM) to adapt global campaigns for execution into the EMEA region
- Responsible for allocation and tracking of EMEA campaign budgets in close alignment with MPM
9
Skills For Marketing / Campaign Specialist, Korea Resume
- Reports into the EMEAI Marketing Operations Manager
- End-to-end testing of Eloqua-hosted campaigns
- Identify and implement marketing operations best-practices
- Support the Campaign Operations team in creating Eloqua assets for the Tier 1 global campaigns and follow directions from the GEO leads
- Persistent, resourceful, and easy-going
- Coordinate and integrate efforts with global marketing teams
- Proficient with enterprise-level marketing automation systems
- Ensure creatives meet timing and brand standards
10
Skills For Marketing Campaign Specialist Resume
- Manage the campaign calendar, ensuring optimal touches to contacts
- Act as the main point of contact between Bronto stakeholders and the marketing systems operations team to ensure that email campaigns are successfully executed
- Support the marketing strategy and campaign execution for our Premium PCs and our Display & Accessories range
- Develop reporting strategy to showcase campaign performance
- Collaborate with social media programs in support of increasing audience share for both new prospects and customers
- Conduct competitive and target market research using surveys and other communication tools
- Work with analytics team to determine necessary adjustments to creative approach to marketing campaigns/posts
List of Typical Responsibilities For a Marketing Campaign Specialist Resume
1
Responsibilities For Marketing / Campaign Specialist, Korea Resume
- Solid analytic skills and ability to translate basic data sets into recommendations
- Prior experience in tech desired, though not mandatory
- Strong collaboration and project management experience
- Microsoft Office skills, especially Word, PowerPoint and Excel
- Be a team player, meet deadlines, prioritize, and perform a wide variety of tasks over the course of the workday
- Be an effective visual communicator
- Demonstrated ability to work in a multi-country / multi-channel environment across Europe
- Experience with CRM, specifically Salesforce.com
- Experience in development, implementation and successful execution of plans to generate new business in targeted market segments
2
Responsibilities For Marketing Campaign Specialist Resume
- Good proficiency in Microsoft Word and Excel
- Goal-oriented and collaborative with the ability to take initiative and deliver projects unsupervised
- Build out and maintain the buyer’s journey for each persona, identifying their key information requirements and working across our business to identify subject experts and obtain the required content
- Liaise with content marketers to define and specify creative content and assets to drive forecasted campaign results and satisfy buyer’s journey thought leadership needs
- Share market insights that enable sales team members to engage in a consultative sales process, more easily win deals and revenue, and deliver the best possible customer experience
- Analyze and report on campaign performance; communicate results and provide/implement improvement recommendations
3
Responsibilities For Marketing / Campaign Specialist, Korea Resume
- Knowledge of CAN-SPAM/CASL compliance requirements
- Versed in data manipulation in Excel
- Coordinate marketing plan with the Marketing Manager, agencies and internal creative services teams to ensure timely and accurate delivery of all campaign elements
- Manage teams to get projects defined, required approvals and campaigns executed
- Work with creative team to develop visual assets for each campaign
- Manage timelines and schedules to provide weekly updates to the business
- Provide key metrics information to the teams to monitor and track campaign performance
- Collect and document strategic initiatives for collaboration projects
4
Responsibilities For Marketing Campaign Specialist Resume
- Design capability and knowledge of InDesign
- Adobe Premiere Pro, Dreamweaver
- Cross-discipline Marcom skills with demonstrated competency in implementing a wide mix of tactics including Demand Generation, advertising, PR, direct marketing, E-pushes, print mailings, customer events, social media
- Profound knowledge of graphical software and html editors (Adobe Photoshop, Dreamweaver, InDesign, Illustrator)
- Add new ideas to campaign and creative process to drive additional revenue and optimization
5
Responsibilities For Marketing / Campaign Specialist, Korea Resume
- Extremely organized, able to manage many campaign elements and tasks at once
- Capability to work in a an innovative start up environment as well as in complex matrix organizations
- Fun, energetic and flexible personality
- Willingness to travel 10%-20%
- Experience with global campaign planning, launch, and execution. Understand regional differences in global marketing laws and procedures, and develop successful strategies accordingly
- Proficiency in Adobe InDesign, Photoshop, and html required
- Entrepreneurial spirit – a desire to grow and improve coupled with a willingness to do what it takes to get results
6
Responsibilities For Marketing Campaign Specialist Resume
- Knowledge of Adobe Suite (Photoshop, Illustrator, InDesign and Dreamveawer)
- Ensure accuracy, quality, and brand consistency in all communications
- Interpret business needs into campaign data requirements
- Proactively collaborate with internal and external subject matter experts and stakeholders to understand business unit value propositions and develop corresponding targeted messaging
- Advance business and brand strategies that deliver integrated plans that communicate a compelling value proposition and increase brand equity
- Communicate summaries of campaign performance and insights to all levels of the organization
- Supports the execution of all campaign elements including email invites, registration pages, and microsite/landing pages, and coordinates with other team members as needed for collateral and other sales enablement
7
Responsibilities For Marketing / Campaign Specialist, Korea Resume
- Able to work effectively both individually and within a team environment
- Agile and professional; able to “read the room” and change course as needed to better meet internal and external customer expectations
- Excellent written and verbal communication skills; extensive experience with business writing, proofreading, social media messaging, and creative copy editing skills
- Willingness to ask for guidance
- Work closely with our global team in San Francisco to plan and execute global campaigns. This includes developing campaign schedules, campaign localization and enabling the regional marketing and sales team
- Partner with content team, brand team, web team, and performance marketing team to develop compelling content to support various marketing campaigns and align with buyer’s journey maps
8
Responsibilities For Marketing Campaign Specialist Resume
- Evaluate research, data, market conditions, competitive position and implement adjustments as needed
- Actively monitor all campaign analytics, partner with our marketing analytics team to create appropriate reporting on campaign performance and communicate results effectively to the team with recommended actions for optimization
- Flexible team worker
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