Marketing Cloud Resume Sample
Elijah Kuhn
11512 Gottlieb Pike,
Chicago,
IL
+1 (555) 967 7299
Work Experience
Senior Salesforce Marketing Cloud Engineer
09/2017
-
PRESENT
Detroit, MI
- Work independently and own the product
- Use market knowledge to define the product vision
- Identify technical, non-functional requirements in support of UI driven workflows as well as APIs
- Provide a strong Product Management voice in engineering and architecture discussions
- Manage business owners’ expectations, by pitching the product vision to internal stakeholders
- Describe the product benefits in a way that helps marketing and sales reach new and existing customers
- Describe the product functionality in a way that enables support and service providers to develop materials in support of the product
- Drive backlog grooming, planning and vision refinement sessions with the team
- Transform requirements into feature specs /user stories
Adobe Marketing Cloud Architect
11/2011
-
05/2017
Los Angeles, CA
- Participate in daily meetings with the development team
- Aligning closely with Account and Services Sales teams to own pre-sales activities such as scoping, solutioning, SOW development and project staffing
- Leading the development of client-specific implementation proposals, SOWs, staffing plans, engaging with SMEs across the organization to gain consensus on an acceptable proposal
- Provide the Professional Services team with Subject Matter Expertise related to the proposed solution and client needs in order to ensure successful project delivery
- Where appropriate and required for Customer Success, providing direct oversight to the project team during the full lifecycle of the engagement
- Retain and nurture relationships post-engagement to ensure ongoing opportunities are realized and acted upon appropriately
- Manage project- and account-level escalations as needed
- Ensure that engagements conclude with fully satisfied clients that are willing to be references for new potential clients
Salesforce Marketing Cloud Technical Architect
02/2008
-
06/2011
Los Angeles, CA
- Manage multiple strategic clients simultaneously
- Deep understanding of factors that drive customer success for Salesforce (or similar) implementations and how they directly contribute to long term customer retention
- The ability to proactively identify and mitigate risks to customer success, be it through the addition of new products and services, strategy & planning, or escalation
- Proactively mitigate and manage critical escalations and at-risk accounts; communicate effectively and appropriately with internal and external leaders and executives
- Travel 40-50% (depends on geography and account distribution)
- Respond to technical questions received via RFP and or RFI in an accurate and timely fashion
- Conduct Technical Discovery sessions directly with prospects and customers. Technical Discovery is designed to uncover technical and marketing requirements to be addressed in presentations and demonstrations
- Prepare custom prospect/client solutions to be presented within the Interact Suite. Work directly with Sales, Strategic Services, Professional Services and Digital Services to collaborate on and develop the overall Solution Presentation. Serve as the technical expert during the sales cycle
- Assist in the creation of technical account configuration documentation and technical statements of work. Prepare and provide client facing technical follow-up calls and documentation
Education
Brown University
2003 - 2007
Bachelor's Degree in Computer Science
Professional Skills
- Proven strong leadership skills within the project team
- Demonstrated team leadership, organization, and mentoring skills, particularly in an agile and fast-moving environment
- Proven leadership, mentoring, and coaching skills
- Exceptional presentation and communication skills with experience of engaging with ‘C’ level executives
- Excellent analytical skills with the ability to make recommendations to key business stakeholders in a structured, professional manner
- Strong communication skills and ability to manage collaborative relationships across a complex set of cross-functional highly matrixed stakeholder groups
- Proven consulting experience and leading solution definition for marketing cloud engagements
How to write Marketing Cloud Resume
Marketing Cloud role is responsible for training, coaching, java, analysis, finance, integration, database, marketing, security, architecture.
To write great resume for marketing cloud job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Cloud Resume
The section contact information is important in your marketing cloud resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Cloud Resume
The section work experience is an essential part of your marketing cloud resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing cloud responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing cloud position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Cloud resume experience can include:
- Strong analysis skills including skills to rapidly learn new data assets
- Strong technical, logical, analytical, and problem solving skills
- Strong communication / technical writing skills
- Strong experience successfully coaching and managing/team leading people to achieve performance goals
- Demonstrated experience in driving business results with responsibility and accountability for managing funnel performance
- Understanding of a Sales environment with experience in meeting quarterly and/or annual targets
Education on a Marketing Cloud Resume
Make sure to make education a priority on your marketing cloud resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing cloud experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Cloud Resume
When listing skills on your marketing cloud resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing cloud skills:
- Strong, positive interpersonal and communication skills to quickly inform or influence others and help work groups proceed quickly to a favorable outcome
- Collaborating effectively across teams and juggling multiple projects and initiatives simultaneously
- Strong experience with Microservice or other distributed architectures using Java and Spring
- Direct experience building Email, Mobile and Platform Product Recommendations and experience in the space of digital 1:1 marketing
- Experience in onsite functional or technical roles with project ownership. Strong expertise in most of the following areas is required
- Experience coding experience on a large, scalable, applications
List of Typical Experience For a Marketing Cloud Resume
1
Experience For Adobe Marketing Cloud Architect Resume
- Strong consulting skills/ background desired
- Strong functional competency in campaign orchestration and marketing automation using Adobe Marketing Cloud - Campaign
- Possess a Solid Work Ethic. Staying dedicated to your work and focused on achieving a shared vision and goal
- Experience on software development teams and an understanding of the full software development lifecycle
- Outside software sales (SaaS) experience
- Experience in a technical role (e.g. software engineer, implementation engineer)
- Experience in software lifecycles, software configuration management and change control
2
Experience For Adobe Marketing Cloud Resume
- Experience in software sales, preferably CRM or Enterprise Applications
- Consistent proven track record of over achievement of quota expectations as an individual contributor
- Strong desire to build a career in Salesforce
- Demonstrated ability to develop and execute impactful communications explaining the impacts of new business strategies
- Experience with software licensing and order management systems
3
Experience For Senior Salesforce Marketing Cloud Engineer Resume
- A solid understanding of key interaction management trends
- A solid understanding of the interaction management vendor landscape
- Experience with business process redesign
- Strong knowledge of CRM technology, specifically as it relates to Customer data (i.e.: web analytics, CRM, Microsoft Access, and Profile data)
- Content effectiveness (registrations/downloads/views/shares/comments)
- Outside software sales (SaaS) experience
- Defining a clear and compelling vision
- Utilizing internal and external C level resources to build a compelling, consistent vision for our customers
- Managing the enterprise sales teams to help drive and close strategic/complex deals in the respective industry verticals
4
Experience For Salesforce Marketing Cloud Technical Architect Resume
- Working in digital marketing, with a focus on direct, email marketing and analytics
- Be able to identify approach and key deliverables across performance marketing & analysis offering to meet marketing and business challenges
- Accurately manage the Cloud and Connectivity services marketing budget to the plan ensuring maximum return on marketing spend
- Be well versed in project management methodologies and a deep understanding of software implementation and onboarding
- Be capable of designing solution on injecting customer profile data (flat files) from 3rd party system into Adobe Campaign data model
- Be responsible for defining the product marketing strategy for both current and future cloud and virtualization products in Gigamon’s portfolio
- Work with the prospect in a consultative fashion to develop a digital strategy vision and position DMP’s offering as an instrumental part of that vision
- Provide end user training and develop documentation (both internal and external) for the EMP’s various interfaces and APIs
- BA/BS in computer science, computer engineering, or similar field
5
Experience For Solution Architect, Marketing Cloud Resume
- Thorough knowledge of MS Office software including Project, Access, Visio, EXCEL, Word, & PowerPoint
- Oracle knowledge and/or knowledge of Oracle s competitors
- Understand related legacy systems and how solution would integrate to support the information architecture and business process scoped to achieve the desired business outcomes. Provide recommendations to developers on best practices and ensures development approach oversight
- Act as a practitioner with deep experience with email marketing best practices: design, coding and rendering, with a focus on translating business requirements into solution design and execution
- Have strong communication skills with the ability to lead discussions and interact with clients with in-depth. Provide guidance for customer coaching and training focused on enabling end users of the product
- Act as a practitioner with experience in email marketing best practices
- Have the ability to transform business requirements into technical specifications
6
Experience For Director, Marketing Cloud Enablement Resume
- Design/architect custom campaign data model based on requirements
- Provide in-depth knowledge of solution integration between Campaign-AEM, Campaign-Analytics, Campaign-Target
- Act as a problem solver to performance marketing challenges across channels. Ability to design advanced automated campaigns for channels inclusive of email, text messaging leveraging data insight captured via AMC integrations
- Be familiar with the Unica marketing automation platform with experience migrating to Adobe Campaign suite
- Understand all the modules offered with in Adobe Campaign including offer and catalog management
- Be able to provide recommendations on performance consideration for running large, bulk campaigns
- Understand related legacy systems and how solution would integrate with existing systems to achieve desired business outcomes. Provide recommendations to developers on best practices and oversee development
- Be well-versed in project management methodologies and possess a deep understanding of software implementation and onboarding
7
Experience For System Specialist, Marketing Cloud Resume
- Have strong communication skills with the ability to lead discussions. Provide guidance for customer coaching and training focused on enabling end-users of the product
- Have experience migrating clients from existing marketing solutions to Adobe Campaign suite
- Act as a problem solver to performance marketing challenges across channels
- Be able to provide recommendations for running large, complex campaigns
- Be familiar with the Unica marketing automation platform
- Willingness to travel 20%-25% of time for customer engagements and marketing activities
- Understand all modules in Adobe Campaign
8
Experience For Salesforce Marketing Cloud Project Manager Resume
- Assist in the preparation of RFP responses and deliver technical and sales oriented presentations to customer’s technical staff and senior management
- Proven ability to oversee the execution of an integrated marketing experience and influence the program planning process, including development of business case for investment
- Experience in managing to metrics, reporting on key performance indicators (KPIs), and using data-driven insights to direct demand generation strategy and tactics
- Experience with Sirius Decisions frameworks and/or working in a marketing role for which sales leads generated and new business acquired were key success metrics
- Work cross-functionally in a highly matrixed organization and to effectively engage resources in the design and execution of programs and initiatives
- Manage multiple projects independently and simultaneously and meet deadlines
- Create and drive revenue within Greater China accounts
- Progressive experience in direct marketing, direct response concepts, customer analytics, research methodology, and statistics with businesses in multiple industries/verticals (b2b/b2c)
9
Experience For Manager, Marketing Cloud Support Resume
- Strong knowledge of direct marketing industry including content strategy, email deliverability, online user experience, as well as familiarity with the email service provider industry
- Strong knowledge of relational database technology, specifically as it relates to Customer data (ie: web analytics, CRM, Microsoft Access, and Profile data)
- Strong knowledge of Interactive Marketing Channels (ie: SEO, SEM, PPC, Ad Management, etc., as well as the Marketing Cloud channels (email, mobile, social, sites)
- Power user of Microsoft office, including strong proficiency in PowerPoint Presentation development and in Excel, including V-lookup and macros writing experience
- Lead discovery sessions to identify the customer’s key needs and pain points
- Create and drive revenue within a specified territory
- Drive brand awareness campaigns and lead generation in assigned territory
10
Experience For Account Executive, Marketing Cloud Resume
- Superior professionalism and business acumen
- Perform comprehensive competitive marketing analysis and deliver succinct “Point of View” assessments to coach the sales field and channel partners. Use learnings from the competitive analysis to communicate / document with clarity the key differentiators in Gigamon’s offerings in external marketing messages
- Lead discovery sessions to identify the customer’s key needs and pain points. Work with the prospect in a consultative fashion to develop a digital strategy vision and position the Nielsen Marketing Cloud offering as an instrumental part of that vision
- CSAT Grade 9.0 or above
- MC Case deflection > 20%
- Work closely with the Cloud and Connectivity business unit leadership including VP Sales and VP Product Management to create yearly and quarterly marketing plans to drive revenue growth
List of Typical Skills For a Marketing Cloud Resume
1
Skills For Adobe Marketing Cloud Architect Resume
- Experience Programming experience (Javascript / Java / VB / C# / PHP)
- A proven track record of leading a team in a technology sales environment with 2 - 5 years of sales management experience
- Experience with single-org deployments and multi-org consolidations
- Progressively responsible IT/Software Development experience with 3-5 years of experience as a Technical Architect with Salesforce
- Excellent knowledge of Salesforce APIs and hands-on experience integration with ERP
- Strong business experience with a new business focus
- Exceptional communication skills with the ability to simplify and present complex information into easily understood content
- Experience with Adobe Experience Manager
2
Skills For Adobe Marketing Cloud Resume
- Exceptional organization, presentation, and communication skills - both verbal and written
- A proven sales hunter and closer with experience working various sizes of accounts
- Understanding personal and team roles and contributing to a positive working environment by building solid relationships with team members
- Validating solution components and providing solution walkthroughs with the customer
- Providing guidance, clarification and feedback to less-experienced staff
- Experience in designing and implementing enterprise scale digital marketing and content management platforms, including ownership of the technical solution
3
Skills For Senior Salesforce Marketing Cloud Engineer Resume
- Repeatable experiences in data modeling, and data migration on the using Salesforce APIs to/from an existing data warehouse
- Experience building and implementing direct marketing related applications and platforms
- Very strong understanding of Salesforce, ExactTarget, Marketo and other marketing technology solutions
- Discover, document, and validate data processing provisioning and management requirements
- Experience managing and closing complex sales cycles with C-level decision makers
- Experience within the Marketing & Sales technology domain
- Experience interacting with C-level executives
- Discover, document, and validate platform monitoring requirements
4
Skills For Salesforce Marketing Cloud Technical Architect Resume
- Repeatable experience developing applications on the Force.com Platform. Expert level Visualforce, Apex, and SOQL knowledge
- Drive solutions testing and validation post-deployment
- Repeatable experience working with SOAP and REST-based APIs
- Strong understanding of application security standards and practices
- Experience in multiple full life cycle Adobe Marketing Cloud implementation
- Relevant marketing experience
- Experience in eCRM, digital marketing either client or agency side
5
Skills For Solution Architect, Marketing Cloud Resume
- Power user of Microsoft office, including strong proficiency in PowerPoint Presentation development and in Excel
- Extensive experience selling to enterprise customers
- Experience performing full stack web development
- Experience working in Project Management
- Experience developing HTML, CSS and Javascript, preferably for emails
- 5+ of work experience in product management, product marketing or equivalent in the enterprise software industry
- Strong understanding of third platform application development ecosystem
6
Skills For Director, Marketing Cloud Enablement Resume
- Demonstrated ability to influence and manage across multiple groups and functions, including executive leadership
- Experience selling into Greater China accounts
- Strong presenter to C Suite level audiences as well as technical teams
- Work experience in a comparable position
- Work with Experience Designers to design workflows and UI
- Ensure that the right user personas are identified and validated
7
Skills For System Specialist, Marketing Cloud Resume
- Experience with Sales Force Automation software in enterprise environments
- Experience in enterprise software sales, sales enablement industry operations, and corporate development
- Demonstrated repeatable Apex/VisualForce Development
- Experience with Salesforce Knowledge and Communities is nice to have
- BS in Computer Science, or equivalent combination of education/experience
- Experience with cloud solutions and migrations, preferably AWS
- Strong Java and web development background
- Excellent written, oral and presentation abilities
- Proven ability to build, lead and execute strategy in a cross-functional environment
8
Skills For Salesforce Marketing Cloud Project Manager Resume
- Willingness to travel and Experienced in Global markets, customs and individual country business protocols and dynamics
- Experience in a Product Management role
- Dynamic, confident personality with ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals
- Experience with B2B high-tech products or services
- Experience with Adobe Campaign Standard
- Experience as a project manager
9
Skills For Manager, Marketing Cloud Support Resume
- Experience with Adobe Campaign v6
- Experience with Adobe Campaign Standard
- Experience with Sales Force Automation software in enterprise environments
- Experience with Adobe CQ5
- Experience with lead scoring and qualification
10
Skills For Account Executive, Marketing Cloud Resume
- B. Computer Science, Software Engineering, MIS or equivalent work experience
- Six-sigma certifications and/or experience
- Experience with Architect Adobe Campaign v6
- Experience with Adobe Campaign Standard
- Experience with Adobe CQ5
- Experience with IBM Unica
- Experience SQL (Oracle / SQL Server / PostgreSQL)
- Experience on the Salesforce.com platform
- Experience with Adobe Campaign v6
List of Typical Responsibilities For a Marketing Cloud Resume
1
Responsibilities For Adobe Marketing Cloud Architect Resume
- Work closely with the corporate marketing teams including Marketing communications, Public Relations, Events Management, Digital Marketing and Segment Marketing to ensure execution of the marketing plan
- Strong knowledge of email marketing channel and additionally Push, SMS, Social advertising
- Flexibility to adapt to change and willing to learn and develop new skill sets as applicable
- Experience working in a multi - cultural environment
- Work with less experienced developers to help guide them
2
Responsibilities For Adobe Marketing Cloud Resume
- Outside software sales (SaaS) experience
- Author a detailed design solution and configuration specification using diagramming tools to represent business and technical processes
- Deliver monthly operational updates of plan execution against marketing performance metrics for the quarter and year
- Proficient in XML, including XPath
- Manage multiple deliverables in a highly energized and fast-paced environment within a framework of constantly shifting deadlines and deliverables
- Work well in a team environment and brainstorm with other developers/senior developers on ideas, work flow and technologies
3
Responsibilities For Senior Salesforce Marketing Cloud Engineer Resume
- Adoption, Change Management, and Training experience within a highly dynamic corporate environment with a strong channel sales organization, preferably with a Sales Operations and IT experience
- Interview and collaborate with company internal organizations, IT, and Senior Management to gather input on training, change management, and adoption deliverables
- Strong deployment experience with SFDC MARKETING CLOUD, understanding of the benefits/capabilities, train and communicate, help with information that they don’t know regarding deployment and help with sales adoption
- Ensure that Support team members are equipped with the tools and knowledge necessary to deliver world class support services
- Provide on-call leadership assistance when needed
- Fluency in oral and written communications in Japanese
- Sales adoption of enablement materials
- Passion for data, analytics and CRM technology
4
Responsibilities For Salesforce Marketing Cloud Technical Architect Resume
- Strong background in digital marketing industry including content, contact strategy, online user experience, Social Media, Mobile as well as familiarity with the email service provider industry
- Global travel is required on a regular basis
- Create and drive revenue within India accounts
- Driving a culture of strong execution, orientation towards developing new enterprise accounts, expanding existing ones and ensuring high retention rates on existing accounts
- Provide strategic direction and focus to the sales team
- Identify and manage new business channels, partnerships and routes to market
- Engaging functionally across the business (Marketing, Sales Strategy, Finance, Employee Success, Recruiting) to fully utilize resources for the Marketing Cloud business
- Continue growing and managing a team of high performers, developing the next generation of talent at Salesforce, and building a balanced team
- Expert understanding of direct marketing vernacular (e.g. modeling, segmentation, test design, control groups)
5
Responsibilities For Solution Architect, Marketing Cloud Resume
- Responsible for the product positioning and lifecycle marketing of the assigned product area
- Monitor outgoing communication to clients on behalf of MarketingCloud
- Thorough knowledge of MS Office software including Project, Access, Visio, Excel, Word and PowerPoint
- Gather and confirm data specifications when gathering campaign information
- Develop, enforce, and perform quality control activities to ensure processing completes in a timely manner and the output is accurate and complete
- Work with the Account Management team to understand and provide guidance regarding campaign objectives, data specifications, technical requirements, etc
6
Responsibilities For Director, Marketing Cloud Enablement Resume
- Have worked at a strategic level in account or relationship management with large global customers
- Design data-driven marketing initiatives utilizing a campaign management tool, performing activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration
- Meet face to face with clients to understand needs and assist in campaign strategy and tactics
- Execute campaigns (manual or automated) on a daily/weekly/monthly/as-needed basis and generate output files to be delivered through various marketing channels (e.g. Direct Mail, Email, Telesales, etc)
- Work with the Information Technology team to understand the client’s data and collaborate to identify opportunities for improvement in processing efficiencies
- Provide input to the Account Management team in estimating hours for the project budget
- Maintain open communication with the entire team regarding current project status, issues, concerns, etc
7
Responsibilities For System Specialist, Marketing Cloud Resume
- Expertise in relational databases, data structures and querying language
- Expertise in writing SQL statements for data extraction
- Expertise with Salesforce Marketing Cloud (SFMC) or ExactTarget
- Engage with business stakeholders to facilitate business process analysis, gather requirements and map them to solutions that leverage salesforce functionality
- Build collaborative relationships with stakeholders and with external vendors to achieve project goals
- Guide best practices for security model, mobile deployment strategies, workflow, data validation, analytics, and specialized processes (such as Lead Management or Campaign Management)
- Stay current with the periodic Salesforce releases and leverage the updates applicable to the organization
- At least three years’ of experience in a business analyst role and five years of Salesforce experience, including one year of experience in Salesforce Marketing Cloud
- Experience in Salesforce Lead Conversion and experience with various Salesforce modules including Marketing, Community Cloud, Agile Accelerator, and/or Lightning
8
Responsibilities For Salesforce Marketing Cloud Project Manager Resume
- Demonstrate some understanding of VisualForce, HTML, Javascript, and CSS
- Excellent verbal and written communication skills and the ability to build and maintain trusted relationships with a diverse group of clients, team members, managers, and subject matter expects (SME)
- Understands related legacy systems and how solution would integrate to support the information architecture and business process scoped to achieve the desired business outcomes
- Provide technical expertise on SalesForce Marketing Cloud and Pardot to support the COE design, delivery and operations teams
- Provide recommendations to developers on best practices and ensures development approach oversight
- A deep experience with email marketing best practices: design, coding and rendering, with a focus on translating business requirements into solution design and execution
9
Responsibilities For Manager, Marketing Cloud Support Resume
- To ensure normal services are restored as quickly as possible and adverse impact on operations due to incidents in marketing automation/Social media tools are minimized
- Document current state business processes and wire framing system designs using process flow diagram tools, UML, sequence diagrams, etc. as well as making recommendations for future state improved processes and system designs
- Provide technical expertise, guidelines and documentation to the Solution Assurance Experts to enhance the COE process landscape in order to realize technology benefits
- Works with the IT-Security team in order setup guidelines for secure coding
- Create required setup and testing templates and ensure adherence and correct use in the COE. Implement and maintain test automation concept where applicable
- Support monitoring the usage of platform tools and adherence
- Train and support COE members in Marketing Cloud modules and Pardot
- Oversee the implementation of platform specific development guidelines
- To ensure that Configuration Items (any component that needs to be managed in order to deliver an IT Service) are identified, accounted, reported, verified and audited
10
Responsibilities For Account Executive, Marketing Cloud Resume
- Working knowledge of the Software space
- Support Operations with License management and maintaining the platform landscape
- Responsible for Solution Road mapping and lifecycle activities in strong alignment with Enterprise Architecture, managing technology relationships various stakeholders across geographies
- Webinars: Develop and drive to delivery high value webinar content that supports the overall product and thought leadership messaging for Marketing Cloud, ensuring that the customer's voice is prominently presented
- Sales & Marketing Alignment: Work with our front line sales teams, product marketing and vertical teams to build demand generation programs that enables our Sales Development team to deliver on their quarterly goals. This demands clear communication of product and campaign strategies as well as metric driven management of tasks
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