Marketing Communications Executive Resume Sample
Erick Corkery
4736 Paucek Burg,
Los Angeles,
CA
+1 (555) 839 2843
Work Experience
Marketing Communications Executive
02/2016
-
PRESENT
Boston, MA
- Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives
- Promote the hotels’ marketing activities to the media covering all food and beverage, rooms and event promotions
- Organise and manage familiarisation trips for media professionals and entertain local media where appropriate
- Support the Marketing Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs
- Develop, maintain and grow the hotels’ databases to promote all hotel disciplines including targeted HHonors campaigns
- Assist in reviewing third party website content, ensuring standards are met and information is accurate, creative and current
- Execute and report on competitive analysis on hotel, food and beverage and eCommerce marketing activities and maximise compatibility with public relations efforts
- Ensure hotels have appropriate marketing and PR archives and content including up to date media lists, press kits, collateral, photo and video library, newsletters, brochures, desktop publishing and all matters relating to marketing and PR
Marketing & Communications Executive
07/2013
-
12/2015
Chicago, IL
- To create, plan, deliver and measure effective and engaging communications for target audiences that drive value and reputation for the business
- Coordinate and assist with delivering all agreed marketing strategies and monitor on-going marketing campaigns performance and reporting as directed by the Line Manager
- Support the Line Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs
- Develop monthly / quarterly reports on activities highlighting results and next steps
- Be mindful and attentive of local news or stories affecting hotel business and inform line management swiftly and effectively on information which could impact the reputation of the hotels
- Actively respond to requests for information about the hotels
- Assist in developing reports on specific marketing and PR initiatives and promotions
Corporate Marketing & Communications Executive
01/2007
-
04/2013
Houston, TX
- Support and assist management in marketing and PR projects including resources with budget implications
- Support all communications connected with hotel crisis and issues set out by the Line Manager
- Achieve agreed performance goals and objectives of role set out by Line Manager and complete any reasonable task given from the Line Manager in a responsible and productive manner
- Coordinate and assist with delivering all agreed marketing strategies and monitor on-going marketing campaigns performance and reporting as directed by the Marketing Communications Manager
- Support the Marketing Communications Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives
- Promote and support all marketing activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions and property inspections
- Monitor and support Marketing Communications Manager on all social media activity for the hotels whilst supporting departmental initiatives
Education
Webster University - Orlando Campus
2001 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Strong leadership skills with excellent interpersonal and communications skills
- Excellent copy writing skills and proof reading experience
- Excellent time management skills and the ability to prioritise workload in order to meet deadlines
- Excellent organizational skills with ability to prioritize and juggle a busy work load
- High level of IT skills including Microsoft office, CMS. Experience using Adobe Creative Suite is advantageous
- Strong written and verbal communications; great presentation skills
- Strong English language skills (additional languages, particularly German, would be helpful)
How to write Marketing Communications Executive Resume
Marketing Communications Executive role is responsible for english, digital, training, reporting, retail, database, marketing, planning, manufacturing, design.
To write great resume for marketing communications executive job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Communications Executive Resume
The section contact information is important in your marketing communications executive resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Communications Executive Resume
The section work experience is an essential part of your marketing communications executive resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing communications executive responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing communications executive position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Communications Executive resume experience can include:
- Support and identify opportunities along with the Marketing Communications Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes
- Support the Marketing Communications Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs
- Strong event/project management and organizational skills
- Excellent English business communication skills, written and verbal, for extensive stakeholder engagement internally, externally and internationally
- Work as a team player with strong time management skills
- Excellent communicator and networker– able to liaise effectively with both internal and external relations of all levels of seniority
Education on a Marketing Communications Executive Resume
Make sure to make education a priority on your marketing communications executive resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing communications executive experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Communications Executive Resume
When listing skills on your marketing communications executive resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing communications executive skills:
- Excellent stakeholder management skills, with experience of advising on reaching communications goals
- Good team player with strong interpersonal skills to drive collective results
- Excellent time management skills, with the ability to prioritise multiple deliverables and work under pressure
- A self-starter with good organisation skills and the ability to manage conflicting deadlines
- Good organization skills and able to multi-task across multiple projects
- Good level of organisational skills and have the ability to work independently
List of Typical Experience For a Marketing Communications Executive Resume
1
Experience For Marketing & Communications Executive Resume
- Demonstrated experience in writing/editing collateral and project management of trade and customer events
- Proven, successful SB Marketing experience including sales enablement, support, campaign management, Marcoms, Budget management and PR
- Strong experience in B2B marketing and/or communications role within a corporate environment (payments/digital/technology background required)
- A proven track record in assisting with and coordinating successful B2B digital (email and/or social media) and product marketing campaigns
- Implement cost effective give-away strategy including purchase and distribution, ensuring optimum customer relationships
- Strong understanding of brand and how to manage performance and equity
2
Experience For Regional Marketing & Communications Executive Director Resume
- Writing, editing and proofreading of contents including press releases, online content and internal/external EDMs, ensuring all comms are on-brand
- Managing, creating, executing and analysing digital marketing campaigns (Digital PR, email, Social media, PPC etc)
- Advertising – media planning and buying, brainstorm for advertisement design & copywriting
- Assisting launch campaigns including asset delivery and localisation, premium sourcing and event co-ordination
- Creating, executing and analysing lead generation campaigns
- Managing Additive manufacturing web content using inhouse CMS
- Researching and analysing competitors and competitor activity, identifying new opponents
- Preparing and managing marketing plans and budgets
3
Experience For Corporate Marketing & Communications Executive Resume
- Supporting role in the formulation, planning and execution of consumer, affiliate and ad sales marketing activities across our factual portfolio
- Responding to marketing briefs by producing structured communications plans to meet our business objectives
- Overseeing marketing collateral design projects (copy editing, general look)
- Creating brand awareness campaigns for Renishaw additive manufacturing
- Working with the local agency to ensure that all communications and the ABU story is delivered consistently to all audiences
- Managing brand partnerships and barter commitments with media partners
- Writing briefs for creative team to create brand collaterals and artworks
- Working with external vendors to conceptualise and produce channel premiums and merchandise within agreed timeframes and budget
4
Experience For Brand Marketing Communications Executive Resume
- Liaising with other internal departments such as sales and product development to identify ways to promote G4S into customer base
- Ensuring press kit information is comprehensive and kept up-to-date
- Marketing generalist who enjoys variety
- Working rights within Australia
- Update the business intranet, including content authoring, editing and publishing
5
Experience For Brand, Marketing & Communications Executive Resume
- Manage the development and implementation of all marketing campaigns, testing and continually improving where possible
- Clear understanding of briefing and working with agencies and partners
- Support the Marketing team in tailor made communication tools including communication messages, specific briefing documents and FAQ sheets as needed
- Work with the Marketing Communications Manager and Sales/Marketing teams to support marketing communications activities
- Plan and run external campaigns including e-mail, events and telemarketing focused on supporting sales effort with key offers and messages
6
Experience For Marketing Communications Executive, Asia Resume
- Lead marketing activities on all product launches: building value proposition which resonate with target audience and marketing communications plan
- Ensure filing, maintenance and distribution of marketing material including competitor information and DHL literature
- Support the development and distribution of employee communications through content sourcing, collating information and drafting articles
- Assist in developing reports on specific marketing initiatives and promotions
- Ensure hotels have appropriate marketing archives and content including up to date media lists, press kits, collateral, photo and video library, newsletters, brochures, desktop publishing and all matters relating to marketing
- Support and assist management in marketing projects including resources with budget implications
7
Experience For Ls Ci Marketing Communications Executive Resume
- Communicate all creative and campaign feel overview to the wider marketing team and other key business stakeholders to ensure to smooth running and awareness
- Assist in the execution of marketing communication tactics by engaging internal stakeholders to support the organization’s products and initiatives
- Create content for marketing promotional materials including flyers, brochures, videos
- Copy writing and desk top publishing
- Responsible for mapping out and managing the communications strategy for the Division
- Create all marketing communications materials including videos, case studies, white papers, blogs, eshots
- Work closely with the Digital, PR, Creative, Programming and Media Planning teams to maximize synergy and promotional opportunities
8
Experience For Marketing & Communications Executive Year Contract Resume
- Expand the growth of SMC by enhancing market presence & developing the brand’s relationship with key business partners
- Sound decision making - someone who can assess a situation and have conviction in deciding on the next best approach
- To be responsible for executing the Marketing plan
- Provide communications support for integrated marketing campaigns, working alongside other project stakeholders to agreed deadlines
- Be comfortable managing multiple projects with varying complexity
- Arrange Customer Hospitality in line with sales and marketing objectives and in conjunction with Marketing Manager
- Support MENAT countries with adhoc marketing requests ensuring all activity is delivered to agreed deadline and budget
9
Experience For Marketing Communications Executive Resume
- Support all communications connected with hotel crisis and issues set out by the Marketing Communications Manager
- Achieve agreed performance goals and objectives of role set out by Marketing Communications Manager and complete any reasonable task given from the Marketing Communications Manager in a responsible and productive manner
- Working closely with the Marketing Managers and Media Agency Account Directors & Executives to ensure awareness of all deadlines and deliverables on each film’s ATL marketing campaign
- Supply Regional Office and Home Office with all requirements, and supply a creative brief by film in consultation with Marketing Managers
- Provide Brief, Feedback and Recommendations on all creative executions to ensure they are in line with marketing strategy and secure the best outcome for the film
10
Experience For Marketing & Communications Executive Resume
- Manage approvals from all stakeholders on all creative materials (Marketing Managers, Marketing Director and Regional Office where required)
- Use Data (tracking, IBOE, market research) to support creative decisions and recommendations
- Support revenue recognition process by involvement of POD’s and order tracking
- Develop overall SB Marketing objectives and capture in annual and long term plans
- Handle reactive media enquiries as well as proactively pitching stories to target media outlets
- Coordination and reporting of press activity daily and campaign summaries
- Engage with and support Global team comms strategy ensuring all PR communication in market is on brand & strategy
- Organise webinars and assist with the promotion, marketing and registration
List of Typical Skills For a Marketing Communications Executive Resume
1
Skills For Marketing & Communications Executive Resume
- Outstanding communications skills: messaging and value proposition creation, copywriting, proof reading, written and personal communications skills
- Excellent self organisation, self-motivation and time management skills
- Excellent written and verbal communication skills are. An ability to assess required information and gather and distribute as required
- Proven experience of working to and understanding key marketing disciplines, plans and strategies
- Experience working in a marketing communications role - either agency or internal - with hands-on experience working with media and influencers
- Highly organised to work across the breadth of marketing, skilled at multi-tasking and prioritising workload
- Knowledge fundamental Customer Experience Principles and how marketing can deliver a better customer experience
- Adobe Illustrator and video editing skills would be advantageous
2
Skills For Regional Marketing & Communications Executive Director Resume
- Communications focused with experience/strong enthusiasm for emerging/new technology
- A high standard of verbal and written communication skills
- Experience of handling multiple projects and juggling priorities
- Apple Mac skills including use of software such as InDesign, Photoshop and iMovie to edit content
- First rate communications skills including outstanding ability to brief 3rd party’s and colleagues, and presentational ability
- PowerPoint, Word, Outlook and Excel to a high standard. Photoshop (or similar) skills an advantage
3
Skills For Corporate Marketing & Communications Executive Resume
- Experience of managing 3rd party agencies (PR and digital marketing agency)
- Deliver effective marketing activity to improve our communications across web, email, social, video, collateral, advertising and events
- Professional experience in marketing and communications, with knowledge of writing communications concepts and principles
- Experience of running direct marketing campaigns
- Experience working in a global or multisite FTSE100/FTSE250
- Experience working in a global or Fortune 500 company
- Confident and enthusiastic showing a strong ability to learn and expand the role
4
Skills For Brand Marketing Communications Executive Resume
- A full and valid passport and driving license
- Strong understanding of Distribution, Channel and Retail
- Evidence of working as part of team to deliver initiatives and / or projects across multiple stakeholders or countries
- Work under pressure, to short deadlines and conflicting priorities
- Strong track record in developing campaigns that deliver results
- Experience of managing Regulatory compliance and risks
- Marketing experience, preferably in a broadcast /media environment or within an agency
5
Skills For Brand, Marketing & Communications Executive Resume
- Good eye for detail, design and copy checking
- Excellent spoken, written and reading ability in English, Cantonese and Mandarin
- Multi-skilled marketer with high-energy and enthusiasm and the ability work in a fast-paced environment
- Experienced user of Adobe creative suite
- Experience scripting and editing video content or using social media monitoring software
- Experience in email marketing, copywriting, powerpoint and event management
- Experience in marketing communications
6
Skills For Marketing Communications Executive, Asia Resume
- Experience in B2B marketing in the IT or financial services industries
- Experience of working with design agencies, and printers
- Demonstrable years of marketing experience in a B2B environment
- Experience using email marketing software such as Dotmailer
- Previous experience in a relevant/similar role
7
Skills For Ls Ci Marketing Communications Executive Resume
- Previous experience of B2B marketing and communications
- IT literate and experienced in online marketing campaigns
- Experience in marketing within industry sector useful but not essentialPeople who applied for this job also applied for
- Marketing experience
- Hands on experience of digital marketing campaigns
8
Skills For Marketing & Communications Executive Year Contract Resume
- Experience of website Content Management Systems such as Umbraco
- Build strong and productive relationships, internally and externally
- Experienced in CRM and database management
- Be an excellent communicator and ability to create content
- Able to work cross functionally – team player who shares work and experience for the bigger picture
- Adobe InDesign and Illustrator experience
- Dynamic, creative and stylish with good personality
9
Skills For Marketing Communications Executive Resume
- Tech savvy with strong attention to detail
- Hands-on experience as implementation of key activities is a big element of the role
- Maintain effective business relations with both internal and external customers
- Experience in budget management and campaign performance analysis
- Excellent command of written and spoken English and Bahasa Malaysia
- Experience across the marketing mix, including execution of events, digital and social media initiatives, and creating collateral
10
Skills For Marketing & Communications Executive Resume
- Knowledge of B2B marketing and communications with experience of delivering integrated projects to meet objectives
- Experience of managing projects and working with mixed stakeholder groups
- Evaluate digital advertising and program effectiveness / suggest improvement opportunities
- Marketing communications experience
- Good writing ability and attention to detail
- Good knowledge of content creation, email and social media channels
- High level of skill in MS office, especially Power Point, and Web tools essential
- Relevant experience, preferably in hotel-related industry
List of Typical Responsibilities For a Marketing Communications Executive Resume
1
Responsibilities For Marketing & Communications Executive Resume
- Strong analytical skills to understand key business indicators and competitive trends
- Proven experience in producing high-quality design and layout, using Adobe InDesign, PhotoShop, Illustrator and Premier Pro
- Enjoy working collaboratively and be a key team player who develops strong working relationships across hotel departments
- Experience in setting and executing a communications strategy
- Experience working as a marketing communications professional
- Experience producing written and visual marketing material
- Good understanding of full marketing mix especially digital
- International marketing awareness/experience
2
Responsibilities For Regional Marketing & Communications Executive Director Resume
- Experienced with manufacturing industries
- Collate metrics and reporting on the effectiveness of activities to support the strategic development of internal communications
- Prioritise work to meet deadlines for individual or project work
- Experience in travel and tourism, preferably in the hospitality industry
- Supporting local sales presentations with up-to-date marketing materials and information and utilising local agency support when necessary
- Working closely with the central ABU team to ensure that all communications remain consistent, relevant and on message / brand
- Actioning guest reviews Liaise and develop relationships with internal and external clients
- Branding – to ensure the Hotel is in line with latest brand standards and guidelines
- Marketing admin support (internal payment process, supplier admin, events logistics)
3
Responsibilities For Corporate Marketing & Communications Executive Resume
- Marketing graduate (or equivalent)
- Evolving and executing an integrated marketing plan that delivers communications objectives aligned to the company’s strategic goals
- Managing and working closely with external agencies, including PR agency, digital and creative agencies to deliver the programme
- Work out digital advertising planning and buying through competitive analysis
- Help with the organisation of customer and sporting events to support the business needs of reaching desired audience thus raising brand and product profile
- Analyze digital advertising trend and industry competitive situation to provide strategic counseling and implementation services in creative and media strategy
4
Responsibilities For Brand Marketing Communications Executive Resume
- Create informative and visually appealing presentations as required for internal and external marketing purpose
- Develop corporate literature and advertising in line with regional and UAE design, copy, branding and quality standards
- Organisation of Media Purchase and placement ensuring quality, timeliness and progressing relationships with media suppliers as part of position development
- Local area marketing/advertising and promotions via print and digital channels
- Manage the hotel’s photo library and conduct photography shoots where applicable including updating new images
- Design and maintain CAF regional marketing collateral, including credentials presentations and website content
- Coordinate staff updates and newsletters using Macquarie's email marketing platform
- A comprehensive understanding of the marketing & PR process
5
Responsibilities For Brand, Marketing & Communications Executive Resume
- Exposure to marketing automation and lead nurturing
- Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned
- Track expenditure of in-charged marketing support activities within country
- SEO, content and analysis planning to drive traffic to the websites
- Co-ordinate the collation of information from experts across the business unit for use in marketing materials
- Work with local marketing and PR agencies to co-ordinate and support projects
- Plan, attend and support key regional events collaborating with the corporate event team when necessary
- Prepare regional reports to keep the regional sales team updated on marketing progress and projects
6
Responsibilities For Marketing Communications Executive, Asia Resume
- Develop marketing communications collateral to support regional sales teams
- Support the creation of quality lead generation campaigns and assist with analysis and categorising for follow up
- Assist in the development of new marketing automation software
- Manage and develop the Additive Manufacturing digital communications strategy
- Undertake the production of hotel and promotional collaterals including Posters and Flyers etc
- Communicate all sales and marketing activities to relevant departments within the hotel
7
Responsibilities For Ls Ci Marketing Communications Executive Resume
- Identify new marketing opportunities for the hotel and in guest public areas
- Coordinate media, editorial and photo opportunities with local media contacts to promote marketing activities within the hotel
- Collaborate with marketing team to develop U.S. social media strategy, content calendar and execution of community management
- Define campaign strategy and marketing mix
- Manage and drive external agencies to deliver collateral including PR, design, digital content
8
Responsibilities For Marketing & Communications Executive Year Contract Resume
- Assess and identify new marketing opportunities that ultimately deliver leads and revenues
- Support Linx affiliate in the execution of marketing campaigns
- Mentor our distributor partners to drive their marketing efficiency
- Ensure all consumer, affiliate, sales support and ad sales materials reflect the respective channel positioning and ensure consistent brand messages are met
- Contribute as part of the DSC product group – at all times ensuring the performance and brand of the channel is at the heart of your conversations
- Support the day to day management of the marketing budget
9
Responsibilities For Marketing Communications Executive Resume
- Interest and understanding of TV and media industry
- Support and assist the Marcom Manger in maintaining a healthy relationship with internal and external customers
- Support the Marcom Manager in conceptualising digital and social media plans and campaigns to reinforce the hotel’s online presence
- Provide marketing communications and administrative support to the Marcom Manager
- Assist to conduct media tours and supervise photoshoots and filming whenever necessary
- Assist with working with partners for promotional events for F&B, Spa etc
10
Responsibilities For Marketing & Communications Executive Resume
- Compile and maintain a comprehensive list of media contacts and developing close relationships, both local & regional
- Assist with the property’s newsletters and all other promotional materials, whether they are written in-house or by an advertising agency
- Produce and drive internal communication plan and strategy in conjunction with Marketing Manager, HR and other Functional Managers across the business
- Ensure approved, timely delivery of all required materials on budget
- Resourceful, pro-active, highly-motivated and a self-starter
- Able to work independently on multiple projects and meet deadlines
- To brief seasonal marketing output as per the marketing campaigns and promotional calendar, feeding in input on creative approach to drive brand awareness and total sale
- Draft monthly/ad-hoc Guest Letters for General Manager’s approval
- Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
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