Marketing & Customer Resume Sample
Daphney Murazik
4258 Bridie Mall,
Chicago,
IL
+1 (555) 263 3229
Work Experience
Customer Segment Marketing Associate
09/2017
-
PRESENT
Houston, TX
- Responsible for managing the direct marketing efforts for the Company’s retail and e-commerce businesses. Develop marketing plans, strategies, initiatives and campaigns that focus on building our relationship with our customers
- Create a formal process to analyze, update and share data findings with team, senior management and cross-functional partners on all KPI’s
- Act as a change agent by putting data at the centre of Marketing. Also be a strong advocate of objective-driven marketing (vs task-driven) and support the Marketing department in making difficult priority decisions. This is underpinned by deep analytical strength and processes, working closely with the central MI team but also performing own analysis
- Be the lead for the Marketing Planning exercise and help the team define an ambitious plan underpinned by a set of marketing activities that aim to deliver above expectations. Define and drive the Marketing Strategy and lead the team to generate demand and increase the volume of qualified leads delivered by marketing
- Set up regular reporting and share performance data with the teams, with specific focus on customer segmentation, customer profiling for both managed and non-managed accounts, funnel management, lead scoring, conversion management
- Be the lead for UK Marketing on key capability projects such as Global CRM and Marketing Automation
- Lead the Marketing Operations team in defining and streamlining processes around data extraction and data entry, linked to Marketing initiatives
BB Customer Engagement Marketing Exec
08/2014
-
06/2017
Chicago, IL
- Perform ad hoc and longitudinal analyses on large data sets using statistical tools and methodologies
- Perform in-depth and root-cause analyses, identify trends, and succinctly report key findings
- Possess strong logic skills to critique data gathering, data analyses, and research methodologies
- Experience with survey data collection tools, online surveys, and data analyses tools
- Drive AT&T lifecycle retention and customer engagement initiatives
- Perform a lead role in working with analytic partners to uncover new lifecycle customer insights
- Apply insights to lead and drive new initiatives to improve customer lifecycle performance
Teamlead Define bei Customer Development Marketing
05/2009
-
02/2014
Dallas, TX
- Develop and manage highly-targeted and segmented direct marketing campaigns designed to improve customer retention, drive incremental revenue and improve customer satisfaction
- Partner with agencies on creative, concept and copy development for direct to consumer-targeted communications
- Lead database marketing, segmentation and optimization strategies
- Provide strategic and operational analysis of opportunities for input into presentations to different management levels and organizations
- Leadership of 12 to 20 reports, people development & objectives/goals tracking
- Experience leading a cross-disciplinary marketing team
- Strong brand and customer experience including CX design background
- Strong people development and relationship-building skills
- Proven analytical and marketing attribution skills and experience
Education
Kean University
2005 - 2009
Bachelor's Degree
Professional Skills
- Outstanding written, oral, and interpersonal communication skills
- Demonstrated experience directing and training BDR/SDR’s
- Experience executing a wide variety of marketing communications including digital content, print, email, and banner advertising
- Proven track record in managing highly innovative, cutting-edge brand and marketing communications
- Experience developing creative marketing assets such as videos and infographics
- Demonstrated success serving and counseling varied leaders and stakeholders
- Direct hands-on supervisory experience leading and motivating assigned staff
How to write Marketing & Customer Resume
Marketing & Customer role is responsible for marketing, research, collaboration, translation, retail, credit, training, database, printing, architecture.
To write great resume for marketing & customer job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing & Customer Resume
The section contact information is important in your marketing & customer resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing & Customer Resume
The section work experience is an essential part of your marketing & customer resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing & customer responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing & customer position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing & Customer resume experience can include:
- Excellent interpersonal, oral and written communication skills, including ability to take complex concepts and turn into key messages
- Strong interpersonal, diplomacy and relationship building skills
- Seven (7) years of marketing experience AND three (3) years senior-level management experience
- Exceptional cross functional and collaboration skills
- Support and drive brand and creative activities, including building and championing a strong brand identity for the Authority
- Accountable for effective communications and active listening, willing to adapt, adjust and be supportive when objectives shift
Education on a Marketing & Customer Resume
Make sure to make education a priority on your marketing & customer resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing & customer experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing & Customer Resume
When listing skills on your marketing & customer resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing & customer skills:
- Prior experience managing and inspiring direct reports across broad geographies
- Identifies the changes needed to BT’s or external suppliers capability to effectively deliver against their plan
- Obsessed with leveraging technology to make partner analytics teams more efficient and effective
- Experience in time series analysis and data structuring
- CRM experience and deep understanding of complex multi-channel customer lifecycle
- CRM experience and deep understanding of complex multi-channel customer lifecycles across segments
List of Typical Experience For a Marketing & Customer Resume
1
Experience For Customer Segment Marketing Associate Resume
- Strong initiative and ability to handle multiple projects/roles in an evolving environment both individually and within a team
- Marketing experience is required
- Experience managing creative agencies is required
- Solid knowledge of investment products and investing fundamentals
- Provide expertise and experience in media/advertising placement activities
- Take ownership and leadership of the full end-to-end consumer experience
- Identify and exploit the most effective channels and programs that help us create and deepen relationships
- Creating then executing marketing & communications campaigns and programs that drive both customer and team member engagement
2
Experience For Customer Engagement / Marketing Executive Resume
- Developing and evolving the Service strategy, including a Multi-Year Plan and Solutions Roadmap
- Supporting the needs of the senior management team as needed, especially as it relates to board reporting
- Delivering Service Biz Value; define/monitor Service performance metrics w/SLMs
- Executing the service roadmap, with flawless deployment & transition change management of new capabilities to a world-wide customer base
- Ratifying solution architecture in partnership with relevant solution/enterprise architects
- Oversee contracts with third-party marketing/PR contractors, including managing deliverables and budgets
- Manage project planning, budgeting, project execution and tracking; support and align programs and operational activities
3
Experience For Director of Marketing & Customer Engagement Resume
- Responsible for the analysis, forecasting, and planning of performance for digital media marketing campaigns
- Work independently, setting and meeting performance objectives
- Analyze marketing metrics to identify relationships between marketing programs and financial outcomes
- Service Strategic Investment Planning (SIP) and annual Plan / quarterly POR budgeting
- Work closely with the Customer Insights Manager to build North America’s marketing insights capabilities
- Resilient, with the ability to work to deadlines and maintain high levels of professionalism while managing multiple demands
- Willingness to do what it takes to complete projects with a dedication to quality and innovative thinking
4
Experience For BB Customer Engagement Marketing Exec Resume
- Work collaboratively with Corporate Marketing & Communications team members to contribute to all team initiatives
- Report on marketing’s progress and socialize program results/learnings/implications with partners and senior leadership
- Assist in development and implementation of customer segmentation and customer messaging test strategies
- Complete social listening to monitor consumer acceptance, performance and usage of the product
- Participation in or leadership of cross-functional teams
- Highly creative with ability to think out of the box
5
Experience For Director of Customer Engagement Marketing Resume
- Managing the Marcomm’s budget, including liaising with Finance, maintain and monitor budget spreadsheet, approval of spend prior to it happening and signing off invoices
- Collaborate with colleagues to identify marketing opportunities, define processes, increase marketing organizational efficiency and effectiveness, analyze data, and build strategic recommendations to enable sound decision-making by executives and other relevant stakeholders
- Provide strong content creation and thought leadership in the areas of marketing and business development
- Supervise work team encompassing performance management, coaching, and professional development
- Track achievement of organizational objectives against plan and budget
6
Experience For Senior Director of Brand & Customer Experience Marketing Resume
- Demonstrated experience in planning, developing, executing, and managing integrated marketing plans across traditional and digital marketing channels that leverage message, image, and position to support strategic goal
- Knowledge of printing process, e-mail, and web marketing mediums
- Provide actionable insights from advanced data mining, segmentation, customer profiling and quantitative analyses
- Proficient knowledge of MS Word, Excel, Outlook, PowerPoint, and Adobe Creative Suite, including InDesign, Adobe Illustrator, and Photoshop
- Possess SRTA’s core values of Integrity, Collaboration, Innovation, Customer Focus, and Diversity
7
Experience For Director of Marketing, Customer Segments Resume
- Partner with cross functional teams to track and understand trends in customer behavior and the competitive environment
- Develops strategic approach to member engagement and partners with Senior Manager/Manager and Director to ensure that it’s consistent with other engagement initiatives
- Make sure all reviews, testimonials & consumer stories are being leverages x the ecosystem to the max' effect
- Ensure learnings re the consumer performance of the NPD are made rapidly, action plans built to fix, optimise, rollout as appropriate
- Input in to the development & refinement of the product & app
- Lead the delivery & refinement of an e-CRM programme for the brand
- Stakeholder Management / Business Relationship Manager for the Service - engaging and aligning senior stakeholders on vision, strategy, priorities, solution roadmaps, risks and potential trade-offs
- Decision Maker for Service priorities/tradeoffs required to deliver service within budget
- Owns the definition and delivery of the medium to long term customer base marketing strategy and the translation of this into the 12 month rolling marketing campaign plan, including
8
Experience For Teamlead Define bei Customer Development Marketing Resume
- Demonstrated skills and experience in developing external marketing messages and creative marketing assets preferably in a business to business or technology company
- Experience with digital marketing programs – web-based or social media marketing programs
- Excellent communication skills with demonstrated ability to work autonomously and effectively in a complex, global organization across multiple teams and stakeholders
- Strong focus on execution in deadline-driven environment
- Understand intent, propensity to buy, social and account intelligence to inform and build a customer specific marketing plan
- Craft customer specific perspectives based on message hierarchies, storyboards and storytelling principles
9
Experience For Marketing & Customer Analytics Resume
- Understand individual customer strategy, challenges and aspirations
- Communicate value - Plan and manage customer value communications programs
- Orchestrate engagement - Plan and manage multi-touch and multi-level customer engagement programs
- Monitor, measure, review and report on key outcomes
- Communicate progress, results and contribution to the business in terms of external and customer impact
- Help change the internal culture, behavior and DNA of Oracle employees to think advocacy first
10
Experience For Demand Generation & Customer Experience Marketing Resume
- Lead/manage service team
- Business Insight
- Customer Focus
- Plans & Aligns
- 0 - 6 months Understanding of direct marketing, CRM, Analytical segmentation, promotional testing, response analysis, ROI analysis, behavior modeling and measurement methodology
List of Typical Skills For a Marketing & Customer Resume
1
Skills For Customer Segment Marketing Associate Resume
- Demonstrated clinical acumen and track record of engaging effectively with medical/scientific colleagues and external thought leaders
- Strong interviewer who can draw detail from people
- Experience of operating in a multi-channel B2B environment
- MBA, or Management Consultancy experience
- Proven ability to work and converse well with all levels of an organization including CEO and the C-suite
2
Skills For Customer Engagement / Marketing Executive Resume
- Solid understanding of the drug development and approval process
- Relevant global marketing experience (consumer service/financial service industry)
- Unparalleled experience, working for a market leader in FX payment solutions
- Proven ability to lead and execute programs via influence
- Work and collaborate in a complex environment and build strong relationships across a global organization
- Strong leadership capabilities, commitment to people development, diversity and inclusion
- An analytic, strategic thinker who is self-confident, straightforward, flexible, and demonstrates a sense of urgency
3
Skills For Director of Marketing & Customer Engagement Resume
- Working closely with our sales and marketing teams to ensure that our value proposition, and messaging, is strongly aligned for all external audiences
- Understanding in one or more marketing channels (e.g. web, mobile, display, search)
- Understanding of Cloud-based SaaS, PaaS and IaaS marketing principles
- Ongoing professional development and reimbursement for attendance at industry or professional conferences
- Identifying the right messaging and channels (offline, online, in-product) for reaching our learners at the right time to drive the necessary action
- Overseeing, and often contributing to, the implementation and optimization of this strategy (including channel-specific impact analysis)
4
Skills For BB Customer Engagement Marketing Exec Resume
- Analyzing learner engagement across different partnership types, and socializing patterns and trends with the broader organization
- Launching and testing new ideas for campaigns, content, channels and partnerships that all contribute to increased learner engagement
- Leading research to better identify our users, understand their most pressing needs, and then make these insights actionable
- Play a key role in setting the roadmap for reaching the new model, securing buy-in for the change among colleagues at all levels across the Group
- Knowledge of the marketing discipline especially enterprise, account-based, advocacy and digital marketing
- Actively engage in driving positive momentum in organizational health metrics, fostering a team culture of mutual support and development
- Knowledge of inbound and outbound digital marketing strategies – web, search, social, nurture, direct and relationship
- Knowledge of inbound/outbound digital marketing strategies – web, search, social, nurture, direct, relationship
- Great benefits: Medical, dental, vision, Flex Spending (FSA), gym reimbursement, mobile service reimbursement, Citi Bike and free on-site language classes
5
Skills For Director of Customer Engagement Marketing Resume
- Project manage initiatives in partnership with Marketing, Product, Growth and Design teams
- Structure problems into a data and analytics plan and execute
- Hands-on creation of next-generation analytics stacks focused on time-series or cross-sectional analysis
- Partner with analysts / statisticians to transfer code to a production, full-scale environment
- Data-driven approach to marketing taking the guesswork and intuition out of the equation and relying on data, insight and the ability to make informed decisions with certainty together with actions with certainty
- The ability to stretch within role and drive a strategic agenda that elevates the work of the Customer Marketing team, and builds credibility within the organization
- Is widely seen as the “go to” person for the customer base marketing for mobile
- Acts as deputy for their GM
6
Skills For Senior Director of Brand & Customer Experience Marketing Resume
- Can coach and lead other team members on comms issues
- Reports to Director of CRM Operations
- Partners closely with brand CRM Acquisition leads and brand operations Business Partners
- Position can be based in Houston, Philadelphia or New York City
- Lead 6 direct reports accountable for the development of insights-driven Customer Marketing and long-term Strategic Business plans for assigned National & Local Restaurant customers
- Establish relationships with senior level Customer (typically VP & C-Suite) with each customer, partnering with the CMM and sales account leads to define wiring and touch points that maximize PepsiCo’s partnership impact
7
Skills For Director of Marketing, Customer Segments Resume
- Manage Agency and partner relationships to develop marketing solutions that deliver against key strategies and partnership marketing needs
- Advocate internally with senior cross-functional leaders, securing resources and/or removing barriers to facilitate delivery of growth driving programs for PepsiCo and our customers - across all of PepsiCo NAB, FLNA, NAN, Culinary and Equipment platforms
- Lead, coach and develop a team of 6 direct reports, building their capabilities to deliver increasingly impactful marketing solutions to the organization
- Manage an annual PepsiCo A&M budget for National Restaurant accounts, partnering with Customer Marketing superiors and colleagues to prioritize and re-allocate funds as needed to support the highest impact programming for PepsiCo
- Deliver business winning Top-to-Top showcases that underscore the strength of PEP portfolio and marketing
- Travel Required (up to 30% of time)
- Incredible team of super bright, creative, talented and passionate individuals
- Awesome office space in downtown Manhattan that’s easily accessible by many trains
8
Skills For Teamlead Define bei Customer Development Marketing Resume
- A ‘can-do’, results-oriented approach
- For areas of responsibility, leads development and management of annual cardmember marketing plan to (1) increase spend at Disney LOBs and (2) engagement with card program
- Exceptional communication, facilitation and collaboration skills, including marketing, messaging, unique value propositions including sales differentiators. Outstanding editorial/writing skills
- Aptitude for managing, manipulating and analyzing data
- Have an eye for details, an aptitude for research and analysis, and unrelenting drive to ‘do the right thing in the right way’
9
Skills For Marketing & Customer Analytics Resume
- Marketing and customer service experience, preferably in developing and leading end-to-end marketing campaigns and other initiatives with a focus on the premium consumer group
- Strong people leadership mindset and experience
- Collaborate, communicate, and influence effectively with significant external business partners to drive common goals and objectives
- Proficiency in both written and verbal English and Thai
- Technical & Business Expertise
- Manage agencies, vendors, timelines, and budgets
- Or more previous experience in product marketing, field sales, market planning management or medical role in the pharmaceutical/biotech/or other related industry
- Excellent written and oral communication skills, including presentation skills, and the ability to quickly establish rapport and credibility with key stakeholders
- Proven expertise in creative agency management, and ability to influence and mobilize cross-functional team members within a matrix environment
10
Skills For Demand Generation & Customer Experience Marketing Resume
- Competitive global pay, benefits and mobility
- The chance to share your ideas and contribute to the development of our products
- Diverse, global team with colleagues in over 50 countries
- Helping business units develop and implement CRM strategies to grow spending from Disney’s core customers and fans through the use of digital, social media, direct marketing and loyalty programs
- Building the comprehensive strategy for driving learner engagement and support
- Managing our Learner Success Agents, who act as the front line of communication with our learners (both inbound and outbound), and ensuring they meet their individual goals
- Collaborating with pedagogy to define what KPIs we’re using to define learner engagement (now and in the future)
List of Typical Responsibilities For a Marketing & Customer Resume
1
Responsibilities For Customer Segment Marketing Associate Resume
- Deliver on this roadmap by engaging the right stakeholders on the right priorities at the right time to evolve their ways of working and think customer-first and Group-wide in their planning and proposition development
- Customer & Consumer Empathy - building strong understanding of customer and consumer problems to solve, and inspiring trust and excitement to deliver against around shared goals
- Manage up/down/around, strong interpersonal skills for interaction with internal and external senior leaders
- Digital Agility - strives to deliver and elevate digital plans
- Develop and cultivate relationships internally and externally
- Organisational Savvy
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