Marketing Execution Resume Sample
Mohammed Gorczany
92570 Bosco Tunnel,
Houston,
TX
+1 (555) 283 3005
Work Experience
Marketing Execution Specialist
06/2016
-
PRESENT
Chicago, IL
- Proficient Marketing or analytic skills and strong financial acumen; understands client’s strategy and priorities
- Project Summary: Create weekly summary of all projects based on Marketing Manager’s direction
- Execution of targeted marketing campaigns
- Time sensitive product communications tailored to specific customer segments
- Product positioning / awareness campaigns to specific customer segment/s
- Online marketing such as, webinars, podcasts, etc. – delivering logistics, planning, development / execution of invitations and follow up
- Act as Salesforce.com and Marketo super user including campaign and sub-campaign creation, report creation and analysis
- Ensure daily collaboration with Chicago-based Global Marketing Operations team to share opportunities and best practices
Marketing Execution Pre-launch Validators
12/2009
-
02/2016
Philadelphia, PA
- Conduct gap analyses to determine and prioritize data acquisition needs
- Audit the marketing program framework, to identify any gaps in our data for measuring performance
- Work closely with Field Services, Sales Operations and Marketing Operations to ensure visibility into changes to data architecture
- Perform quantitative and qualitative analyses of internal datasets from Salesforce, Marketo, and Adobe Analytics to help optimize marketing efforts throughout the customer lifecycle. This would include, but not be limited to, providing actionable insights to help drive inquiries, marketing qualified leads, pipeline, and revenue
- Touch point analysis and impact across all channels (i.e. attribution modeling): provide analysis on tactics, activity, frequency, behaviors and recommendations for enhanced buying experience
- Use data and insights to help optimize lead scoring model
- Support program target setting, resource allocation, and ROI analysis
Marketing Execution Intern
12/2004
-
09/2009
Philadelphia, PA
- Drive effective resource management through concise and standardised communication of project pipeline and status
- Support landing pages / applications improvements
- Support some efforts designed to improve the customer experience
- Desire to join a high-profile, results-oriented and dynamic team
- Monitor the performance of SLA’s and the overall relationships between MEV teams and their stakeholders
- Learn and understand company’s products, competitors and positioning within industries
- Present SAP Ariba’s solutions in a compelling, positive and professional manner
- Manage database strategy including data acquisition, list segmentation, data cleanliness and integrity within CRM and Marketing Automation databases, implementing a roadmap for data management improvements
Education
University of Phoenix - Idaho Campus
2000 - 2004
Bachelor's Degree in Technology
Professional Skills
- Critical thinking, problem solving and decision-making skills, balancing thoughtful analysis with timeliness
- High level of project management and organizational skills
- Experience with marketing list and data vendors, and vendor management
- Strong attention to detail; ensuring project documentation is accurate, up to date, and distributed to all relevant stakeholders
- Experience in leading cross-functional teams towards a common goal
- Have demonstrated leadership ability, initiative and autonomy
- Challenging projects that impact durability, reliability and customer safety
How to write Marketing Execution Resume
Marketing Execution role is responsible for events, travel, digital, research, reporting, analysis, architecture, database, finance, automation.
To write great resume for marketing execution job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Execution Resume
The section contact information is important in your marketing execution resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Execution Resume
The section work experience is an essential part of your marketing execution resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing execution responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing execution position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Execution resume experience can include:
- Partner with business intelligence team to create and optimize standardized reports and dashboards to provide ongoing data and insight for internal stakeholders
- Experience in statistical modeling, experiment design, and/or A/B testing. Strong data visualization intuition
- Strong understanding of how data work flows push/update within CRM and marketing automation platforms
- Thorough understanding of range of data manipulation and analysis techniques including experience with basic descriptive and inferential statistical techniques
- Analytics experience in a sales and marketing environment
- Experience working with multiple and large datasets
Education on a Marketing Execution Resume
Make sure to make education a priority on your marketing execution resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing execution experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Execution Resume
When listing skills on your marketing execution resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing execution skills:
- An understanding of selling cycles and product lifecycles and the pressure they place on the marketing organization to drive demand and revenue
- Job entails <10% travel
- # Inquiries and MQL’s
- Pipeline and revenue influenced
- Pipeline sourced from programs
- Funnel conversion metrics for the segment
List of Typical Experience For a Marketing Execution Resume
1
Experience For Marketing Execution Specialist Resume
- Through quality pipeline creation and acceleration be accountable for Sales and Marketing
- Collaborate with stakeholders and evaluate lead quality to secure high acceptance rate
- Ensure all systems of record (CRM) are up to date and in compliance
- The role essentially has three key elements; (1 support Regional Activation Lead to manage large scale hospitality customer programs, (2) event management and logistical support (3) vendor management
- Collaborate with all property managers and agency resources to ensure that all details of programs are ready for the Market Unit/Regional Marketing sponsorship leads
- Support activation plans with the Market Unit/Regional Marketing sponsorship leads and collaborate to ensure regional objectives are met
2
Experience For Marketing Execution Manager Resume
- Program management and execution: ensure that all sponsorships programs are executed with the highest level of integrity, experience, class and service in collaboration and with guidance from property owners, Head of Regional Sponsorships and the Head of Strategic Programs
- Ensure that the customer experience is the best at every event and that the business goals of the region are met (within your span of control)
- Governance, policies and procedures:Ensure that all programs adhere to the governance model, policies and procedures to reach the long-term goals
- Asset Management: Ensure that all assets are utilized properly, all assets needed are provided on time, support the bigger goal and all pieces are executed flawlessly
- This includes ticket allocation management and the invitation process for all programs along with the regional leads, adhering to compliance and approval of processes
- Customer Service and Relationship Management: always demonstrate the highest level of quality in providing the best quality
List of Typical Skills For a Marketing Execution Resume
1
Skills For Marketing Execution Specialist Resume
- Strategy Execution –Understand how to translate business strategy and objectives into effective marketing execution tactics. Pursue the proper training to be responsible to ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generation activities
- Lead Management – Understand the goals, objectives and processes involved in successful lead management. Facilitate collaboration with key sales and business stakeholders to increase impact of marketing. Seek to improve lead quality, secure higher acceptance rates, and optimize related campaign processes for improved future execution
- Data Management – Focus on execution and speed to market to independently document campaign execution and lead management activities in the system of record, including CRM, reports, dashboards and scorecards
- Good communication skills and ability to work with different personalities
- Experience campaign creation and deployment experience
- Interpret marketing strategies, manage marketing creatives with production agencies. Ability to work on multiple programs simultaneously
2
Skills For Marketing Execution Manager Resume
- A brand name that is identified worldwide with precision, quality, and innovation
- Thousands of patents, design and innovation awards
- Proficiency with project management tools such as Basecamp, Microsoft Project, Microsoft Access, Excel, etc
- Knowledge of and competency in project management processes including planning tasks, resource allocations, risk management, time management, financial management, monitoring and reporting, documenting and record keeping
- Are enrolled (the semester after your internship) at an accredited college or university
- The ability to work with various teams to deliver one outcome, be a team player able to nurture relationships in order to deliver ‘out of the ordinary’ work
3
Skills For Marketing Execution Pre-launch Validators Resume
- Experience in project management of sponsorship programs and/or events
- Identify key prospect and client insights despite imperfect data
- Think in the abstract, and understand the intricacies of a complex system
- Lead project meetings, direct project timelines and discussions. Hands on management and execution of internal and external marketing communication efforts across direct mail, email, ATM screens, statement channels
- Manage marketing production responsibilities in partnership with production teams. Provide status updates, issues for discussion, guidance as appropriate and necessary to ensure accurate and timely program execution and customer account/offer fulfillment
- Interact with several cross-functional teams and external vendors as to how to implement marketing programs for new and existing customers. Coordinate activities and ensure accuracy of program details and communications materials
- Ensure quality execution of specific campaigns and adherence to Corporate policies, legal and regulatory requirements and departmental procedures
4
Skills For Marketing Execution Analyst Resume
- Coordinate multiple deliverables within multiple processes/calendars simultaneously. Manage schedules and multiple deadlines. Identify and liaise with cross functional teams to meet program objectives
- Manage analytics across the team, including creating dashboards, aggregating campaign level results for Senior leadership presentations
- Lead project meetings, direct project timelines and discussions. Hands on management and execution of marketing campaigns across channels including email, ATM, direct mail and statements
- Manage marketing production responsibilities in partnership with production teams. Ensure accurate and timely program execution and project timelines are adhered to
- Create and manage analytics and campaign reporting across the team, including creating dashboards, aggregating campaign level results for Senior leadership meetings and presentations
- Manage campaign cost management, including budget management across all channels and vendors. Communicate over/under spends to Campaign teams. Work closely with Finance team and manage monthly trackers internally and with partners
5
Skills For Marketing Execution Senior Specialist Resume
- Experience with data normalization and development using SQL/ other query tools
- Track and publish capacity model and plans. Establish guidelines for campaign teams and escalate overages
- Manage campaign project tracker and channel calendars. Implement new technical tool to assist with campaign tracking and project management and roll out to team
- Experience in customer journey analysis and demand funnel analysis
- Manage special projects across channels, as needed
6
Skills For Marketing Execution Operation Manager Resume
- Partner with Process Improvement Manager to evaluate technology and process change impact
- Data Management- Be familiar with systems of records, including CRM, reports, dashboards and scorecards and seek to identify enhancements and improvements to respective stakeholders, as well as with marketing automation (Marketo)
- Asset Localization and Management - Understand content development and localization. Use influence to assure that asset development is optimized across marketing teams including those not directly involved with the process. Proactively influence related policies, governance, and new developments as relevant to marketing execution
- Channel & Ecosystem – Understand the importance of different routes-to-market and integrate ecosystem and channels into marketing execution strategy, including respective revenue targets as relevant. Collaborate and coordinate with partner colleagues to create efficiencies between direct and indirect GTM approaches
- Experience in working with tele marketing or tele sales teams
7
Skills For Marketing Execution Associate Resume
- Develop strong relationships with and assist the sales process for territory based Account Executives
- Experience in/with sales
- Generate qualified customer leads through cold calling, responding to inbound leads, and executing marketing/sales campaigns
- Project management and leadership (medium to large-scaled projects)
- Fluent Japanese and ability to hold dialogue in Englis
- Use company CRM application and other designated tools to accurately track all activity, customer interactions, and campaigns
8
Skills For Marketing Execution Intern Resume
- Partner with paid search to understand how to best drive spend to deliver small business MQL’s
- # Re-engaged MQL’s
- Market Research/Analysis - Leverage market research and analyses in order to improve strategic approaches and tactical actions. Share relevant intelligence with business in order to deliver optimized execution of tactics. Align learning and interpretations with other involved parties example Integrated Marketing (Solution and Programs), Industry and Segments teams
- Field Enablement - Communicate the overall plan to Sales stakeholders (sales, sales operations, VAT team members) and partners. Collaborate on rollout of marketing tactics and assets that align with the needs of the business Anticipate stakeholder needs, communicate proactively with sales teams to demonstrate marketing effectiveness and to seek out areas of improvement
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