Marketing & PR Resume Sample
Chadrick Keebler
13223 Lauryn Key,
Dallas,
TX
+1 (555) 494 5432
Work Experience
Marketing & PR Executive
07/2015
-
PRESENT
New York, NY
- Monitors hospital website content and functionality to support service lines and ensure effective communication with key audiences, including patients, physicians, consumers, and the community
- Researching FNG’s European competitors to understand their strengths and weaknesses and also risks and opportunities by FNG
- Oversees content production such as newsletters, brochures, press releases, articles, catalogs, website text and other publications
- Develops and oversees social media to engage audiences across traditional and new media
- Builds, maintains, and coordinates relationships with the media
- Plans advertising and advertising schedules
- Evaluates and coordinates publications and projects
- Monitors progress of projects
SVP Marketing & PR
05/2008
-
02/2015
Los Angeles, CA
- Proactive, organized, enthusiastic and a team player
- Able to prioritize and multi task in a fast paced work environment
- A self-starter, confident to carry out projects and events on your own
- Driven to deliver results and exceed expectations
- Oversee & drive creative knowledge transfer between central marketing team and local distribution platform’s marketing team
- Time Management: Excellent and pro-active organisational skills with the ability to work to tight deadlines. Able to manage communication across multiple time zones/flexibility beyond standard business hours with local OcCo’s & distribution platforms
- Preparing and sending daily and monthly schedules to press
Marketing / PR Intern
01/2006
-
01/2008
Boston, MA
- Administers budgets for promotional and public relations programs
- Develops research strategies to determine needs of targeted and potential markets
- Performs research, analyzes data and develops public relations and marketing plans
- Prepares and maintains related reports and records
- Create monthly channels’ programs e-direct mailer
- Partake in and support all c2c related events including playing an active role in the company’s diversity and inclusion initiatives
- Eager to make a difference in your life and someone else’s by helping us spread the TOMS word
- A strong communicator who enjoys interacting with people from different cultures
Education
Briar Cliff University
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Strong written communication and verbal communication skills are essential, including confidence when talking over the phone
- Pro-active coach and mentor: demonstrates background in developing team’s collective, and individual, skills
- Proven experience managing teams and building tomorrow’s leaders
- Prior experience in a customer facing, sales/ marketing role
- Good editorial skills and an intuition for story telling
- Creativity and writing skills
- Experienced in new business proposals and pitches, with proven success as a business-driver
How to write Marketing & PR Resume
Marketing & PR role is responsible for software, events, travel, digital, research, design, retail, basic, messaging, windows.
To write great resume for marketing & pr job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing & PR Resume
The section contact information is important in your marketing & pr resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing & PR Resume
The section work experience is an essential part of your marketing & pr resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing & pr responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing & pr position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing & PR resume experience can include:
- Professional experience in public relations, advertising, media publishing or related industry
- Monitor effectiveness of advertising and PR campaigns and fine-tune strategy accordingly
- Demonstrates thorough understanding of client's industry and category
- Previous experience, preferably in marketing, is an advantage
- Experience in an Electronics Engineering, Aerospace and/ or Defence domain
- 0-24 Marketing/Public Relations experience
Education on a Marketing & PR Resume
Make sure to make education a priority on your marketing & pr resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing & pr experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing & PR Resume
When listing skills on your marketing & pr resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing & pr skills:
- Promoting the Business’s capabilities effectively through the use of exhibitions, social media, advertising and the Business website
- Experience: 2 years of prior marketing, PR or ad agency required
- Computer skills (Microsoft Office, Adobe Creative Suite, InDesign, Photoshop and Illustrator)
- Experience in advertising, marketing, and/or public relations environment
- 0 - 24 months publishing and marketing experience
- Good knowledge of digital marketing and latest marketing and communication practices
List of Typical Experience For a Marketing & PR Resume
1
Experience For Marketing & PR Executive Resume
- Interests and experience in digital media
- Media aware with strong visualisation abilities
- Monitoring and improving processes to better link marketing and commercial activities
- Carrying out specific Trade Marketing programs, respecting company commercial policies, company strategy with the retailers and brand equity
- Localizing all marketing materials and follow up of execution
- Organizing PR events & organization of the press visits/junkets (flight, accommodation, plans, tours, permissions, visa, ...)
- Organizing the preparation of media value reports
- Coordinate the seeding platform: ordering, managing and sending out product samples to markets
- Ensure PR agency and country’s readiness of Emergency & Accident (E&A) media handling
2
Experience For Marketing / PR Intern Resume
- Ensures that property is following all corporate public relations guidelines
- Research on media/market for specific marketing campaigns
- Become part of the TOMS family and get to know the ins and out of our Giving and One for One mission
- Support team with marketing recaps, the monthly TOMS Press Book and comprehensive PR reports
- Assist in implementing referral programs
- Passion for technology and new digital solutions e.g. Big Data Analytics, IoT, Industry 4.0, SAP HANA
3
Experience For Marketing & PR Intern Resume
- Ensure effective Search Engine Marketing (SEM) buy by focusing on local tactical keywords as well as online marketing initiatives to drive site traffic and support online sales & servicing
- Enhance CX/KA brand engagement & explore sales opportunities via social media network and mobile channels
- Regular liaison with head office marketing & local agency through sales and marketing action plan (SMAP), brand advertising process (BAP) & promotion advertising process (PAP)
- Be the main liaison between CX/KA and work with advertising agency, PR agency, commercial team and MKT & CCD head office to establish most effective creative and media execution
- Oversee performance of advertising agency and PR agency
- Identify, study and recommend creative and media direction within budget constraints
- Work with Manager, Market Strategy and Planning, service line leadership, and department team members to implement marketing communication tactics that meet departmental business goals and are consistent with the established strategic marketing direction and goals outlined by executive leadership and marketing
- Write press releases, pitch stories, and coordinate media visits
4
Experience For Hotel Marketing & PR Manager Resume
- Work with department staff to compile and report Return on Investment (ROI) data and methodologies
- Serve as public information officer on call periodically as part of a team rotation
- Understands the various research tools available and actively use them (Sysomos, 360i Connect, social platforms, Mintel, Google Trends) to bring information and insights for better, more data-driven influencer ideas
- Assist Marketing Coordinator on-site at Xfinity Center and Pavilion including escorting photographers, facilitating meet and greets, sound check parties, etc
- Proactively taps the insights yard or insights team member to root influencer ideas in data
- Liaise with artist representatives and on-site venue staff to arrange for night-of-show photo and video access for approved photographers
5
Experience For Marketing & PR Intern, FNG Europe & Africa Resume
- Represent the company at third party events (nights and/or weekends included) as assigned at various venues/events in the Boston market
- Work with Manager, Market Strategy and Planning, service line leadership and department team members to implement marketing communication tactics that meet departmental business goals and are consistent with the established strategic marketing direction and goals outlined by executive leadership and marketing
- Write press releases, pitch stories and coordinate media visits
- Budget negotiations and follow up
- Implementation of international communication and PR strategy
- Digital and Social Media Support
- Assist in execution of channel/partner-led events
- Based at Loudwater Buckinghamshire
6
Experience For Modernist Cuisine Marketing & PR Assistant Resume
- Able to travel in UK and Overseas to support exhibitions and conferences (nominally 3 overseas and 3 UK events annually)
- Coordinate asset and product requests and content for distribution to all TOMS EMEA markets and PR agencies
- Track, monitor and report editorial coverage and product placement across all mediums
- Update and coordinate information and content portals & platforms
- Assist in the roll out of the TOMS retail ambassador program across EMEA, by setting up monthly newsletters, recapping and monitoring market specific activities as well as help with organizing ambassador events
- Support key brand moment events: such as press days, launches, Brand Summit, One Day Without Shoes, and regional grassroot events
7
Experience For Marketing / PR Specialist Resume
- By developing and executing a communications plan and events plan to promote the business capabilities through the use of exhibitions, social media, advertising etc
- To support the development of the 5-year strategic plan, providing analysis on the attractiveness and potential of target markets
- To be responsible and accountable for all marketing events, publications
- An electronic copy of your resume (PDF)
- Expert knowledge of Microsoft Office: Word, Excel, Power Point, etc
8
Experience For Hotel Marketing & PR Manager Abu Dhabi Resume
- Work independently as an ‘in-house indie’ within a ‘big studio’ environment
- Advanced knowledge of Adobe Premiere Pro
- Intermediate knowledge of Adobe After Effects
- Basic proficiency of all Microsoft Office Suite
- Basic knowledge of Adobe Creative Cloud
- Communicate: Frequently communicate with others
9
Experience For Senior Manager, Influencer Marketing & PR Resume
- PPE: Biohazard laboratory environment that requires use of personal protective equipment in accordance with CDC and OSHA regulations and company policies
- ARUP Policies and Procedures: To conduct self in compliance with all ARUP Policies and Procedures
- Sedentary Work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body
- Detailed oriented with ability to capture and convey feedback accurately
- TalkWalker, Sysomos, iRMS, social platforms, Mintel, Google Trends
- Assist with customer support
- Follow up with designers
10
Experience For Marketing & PR Assistant Resume
- Maintain a comprehensive media list
- Frequent exposure to pressure caused by deadlines and busy periods
- Knowledge of website maintenance and social media
- GCSE’s in Maths and English or equivalent
- Preparations the CRM briefings for Store Managers
- Management of POS materials inventory
- Fine motor coordination
- Contact bloggers, press
List of Typical Skills For a Marketing & PR Resume
1
Skills For Marketing & PR Executive Resume
- Experience in video editing and photography
- 18 - 36 months of public relations and marketing experience
- 18-36 months of experience in public relations, journalism and/or marketing
- Good business acumen and confidence analysing data and financial information
- Experience in a Marketing or PR function
- Valid driver's license required for special events
- Proven success working with influencers
- Strong passion for all things social and interest in the digital landscape
- Previous professional work experience in social media platforms
2
Skills For Marketing / PR Intern Resume
- Assisting in marketing expense monitoring
- Tracking, measuring, and analyzing all initiatives to report on social media ROI
- Developing and managing those campaigns recognising the disparate maturity of the targeted pursuits
- Developing and managing key messaging around promotions and campaigns
- Reviewing translations in Polish and ensuring the right tone of voice in end consumer communications
3
Skills For Marketing & PR Intern Resume
- Supporting in setting up the collection in the showroom
- Supporting the business winning process
- Updating press lists and finding new contacts (bloggers, journalists, websites, clubs, associations,...)
- Organizing and planning press kits
- Supporting PR and marketing teams about FNG content sales
- Assisting Marketing team for execution of all Mktg campaigns
- Creating media strategy and marketing one
- Distributing marketing materials to external agencies and parties
- Distributing marketing materials to external agencies and partie
4
Skills For Hotel Marketing & PR Manager Resume
- Conducting that analysis using available sources in a timely and continuous manner
- Developing and executing a communications plan to meet the Business’ needs
- Placing the orders of POS materials
- Tracking the promotions for end consumers
- Assisting in in-store animations
- Coordinating the send outs of press collection
- Increasing market awareness of the business’s capabilities and products
- Undertaking market analysis and competitor analysis as required
5
Skills For Marketing & PR Intern, FNG Europe & Africa Resume
- Supporting Brand Manager for presentations and translations of the presentations (channel, content, case study, ...)
- Supporting Affiliate (monthly highlights, catch-up, VOD)
- Building up relationship with media
- Organizing digital campaigns for all division brands
- Leading consistent communication with beauty bloggers/influencers
- Planning and execute PR activities with media/influencers
6
Skills For Modernist Cuisine Marketing & PR Assistant Resume
- Following market trends and contribution to the growth of a brand on market
- Assisting in department day-to-day operational matters
- Managing premium inventory in office storeroom
- Identifying the market analysis and competitor analysis needs of the SMT and the S&M team
- Making analysis and data available to those who need it, when they need it
- Producing business justification to support requirements for any investment needed
7
Skills For Marketing / PR Specialist Resume
- Ensuring brochure set is current and meets the needs of the business
- Determining the need for specific campaign plans from the intent in the strategic plan
- Organising specific promotional events as required / identified by the communications or campaign plans
- Developing relevant news stories and articles for publication
- Meeting Ultra Head Office needs for information in respect of press releases, Ultra newsletters and magazines and Group led exhibitions
8
Skills For Hotel Marketing & PR Manager Abu Dhabi Resume
- Organizing sponsorship deals
- Organizing FNG events ( New season launches, press screenings, consumer events)
- Assist in formulating and executing overall sales and marketing strategies, proposals, plans and budgets
- Proficient in copy writing, editing, proofreading and composition
- Develop advertising/ PR and online marketing strategies/ activities to support the country’s marketing & sales objectives
- Courage to challenge methods of working and proposing his/her ideas for development of existing methods
- 18 - 36 months of writing and editing
- Responsible for delivering PR report and sharing them with the headquarters
9
Skills For Senior Manager, Influencer Marketing & PR Resume
- Analyse web traffic; identifying and implementing new initiatives to improve acquisition and conversion of new customers
- Basic understanding of Marketing and PR principles and practise
- The role involves close working with the entire sales and marketing team, key technical staff and the Business Senior Management Team
- Student in Marketing & Communications, preferably Bac+3/4 (University with a specialization in Marketing)
- Identify need for integrated marketing / advertising / online / media communications
- Ensure the online marketing activities are well integrated with the marketing plans of the country
- Actively participate in sales and marketing planning and strategy development
- Provide writing samples of PR campaigns
10
Skills For Marketing & PR Assistant Resume
- Cover letter indicating your particular interests in Gensler’s disciplines or practice areas
- Tell compelling stories and sell ideas to clients
- Intermediate knowledge of Adobe Lightroom and other photo editing software
- Basic knowledge and compliance of corporate branding and style guide
- Engage in proactive sales and marketing activities
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