Media Buyer Resume Sample
Joan Rice
2186 Araceli Street,
Philadelphia,
PA
+1 (555) 442 3373
Work Experience
Senior Media Buyer
03/2018
-
PRESENT
Boston, MA
- Reconcile invoices with campaign performance
- Implement, plan, and track performance against Insertion Orders and client budgets
- Act as the primary digital media expert for US labels, buying, optimization and reporting
- Liaise with label planning teams to develop media strategies and campaigns
- Execute, manage, and optimize digital media campaigns with a focus on campaign KPIs and goals
- Develop and manage paid social, search, native, programmatic and direct programs
- Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Adwords, and other DSPs
Media Buyer
05/2012
-
09/2017
Dallas, TX
- Effectively negotiating rates to optimize clients’ media budgets
- Optimize media spend making real-time adjustments to ads, targeting, and bidding on buying platforms
- Analyze media spend datasets to create weekly reports gauging how EA is tracking against key campaign targets
- Track key metrics across multiple data sources to measure media campaign effectiveness
- Develop strategic metrics-based media and marketing programs supporting EA’s franchises
- Excel in internal and external cross-team communication to report campaign insights and also troubleshoot campaign support issues
- Digital media planner/buyer experience or client services/account management experience at a DSP, SSP, or other RTB platform
- Familiarity with ad serving & tracking technologies (e.g. DFA, Atlas, etc.)
Junior Media Buyer
06/2006
-
04/2012
Detroit, MI
- Possess strong technical understanding of programmatic audience buying
- Identify target audiences and analyze their characteristics, behaviors, and media habits
- Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
- Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
- Research and record trends, innovations, and changes that affect media buying
- Aid in educating the digital & marketing teams on best-practices and data driven techniques
- Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
- Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed
Education
Webber International University
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Strong analytical skills. Problem solving skills and the ability to learn quickly is critical
- Excellent written and verbal communication skills with the ability to communicate effectively with senior leadership
- Proficient working with Microsoft Office application, with strong Excel and PowerPoint skills
- Proactive and solution-oriented with excellent organization skills and ability to multi-task
- Team player with excellent interpersonal skills, self-motivated with “can-do” attitude
- Strong analytical & math proficiency skills
- Strong strategic and innovative skills would be a benefit
How to write Media Buyer Resume
Media Buyer role is responsible for media, negotiation, analytical, troubleshooting, software, travel, research, excel, powerpoint, organization.
To write great resume for media buyer job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Media Buyer Resume
The section contact information is important in your media buyer resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Media Buyer Resume
The section work experience is an essential part of your media buyer resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous media buyer responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular media buyer position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Media Buyer resume experience can include:
- Strong quantitative skills and a comfort with numbers
- Managing time effectively to meet client expectations
- Paid Search experience required (1-2 years of professional experience)
- Advertising/Media industry related experience
- Experience in a media planning/buying role (for example, Media Assistant, Junior Buyer, Buyer) in a retail marketing firm
- Experience in creating and implementing digital advertising strategy
Education on a Media Buyer Resume
Make sure to make education a priority on your media buyer resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your media buyer experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Media Buyer Resume
When listing skills on your media buyer resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical media buyer skills:
- Possesses solid negotiation skills, including the ability to analyze and negotiate added value opportunities
- Organizes and prioritizes workload efficiently and effectively, with an exceptional attention to detail
- Proficiency in the Microsoft Office software Suite Excellent verbal and written communication skills
- Above average problem-solving skills and troubleshooting
- Strong understanding of and experience with marketing commodities and industry benchmark practices - particularly in digital
- Strong understanding of and experience with marketing commodities and industry benchmark practices – particularly in digital
List of Typical Experience For a Media Buyer Resume
1
Experience For Digital Media Buyer Resume
- Optimize media spend making real-time adjustments to ads, targeting, and bidding, on social buying platforms across multiple territories (e.g. North America, United Kingdom, France, Germany, etc.)
- Proven negotiation skills and excellent rapport with reps
- Excellent relationship building, communication and negotiation skills
- Leverage strong communication skills to best sell our promotional ideas—through written proposals and stand-out presentations that bring ideas to life
- Mid-level computer skills (MS Word, Excel, PowerPoint)
- PC Skills (Excel, PowerPoint)
2
Experience For Programmatic Media Buyer Resume
- Experience using DoubleClick for Advertisers (DFA) including mobile advertising
- Experience analyzing and make strategic decisions using multiple points of data
- Experience working with various DSPs and exchanges (at an agency or trading desk)
- Experience in purchasing, marketing or related field
- Split testing experience and serving as a primary stakeholder for conversion funnel improvements
- Strong analytical aptitude, comfortable using Excel and Tableau to manipulate data and proactively identify trends
3
Experience For Senior Media Buyer Resume
- Relevant experience with digital media buying
- Experience buying digital media on reserve or programmatically
- Experience with third-party ad servers (DoubleClick, Atlas, Flashtalking, etc.)
- Experience negotiating rates
- Monitor and scale multiple campaigns prioritizing by media spend efficiency
- Ensure buys adhere to buying guidelines, strict clearance goals, and provide strong rationale for any deviations
- Media buying experience within agency and/or client environment required
- Media Buying experience
- Strong decision making/analytical abilities, and can critically defend and rationalize selections
4
Experience For Bluesoho Media Buyer Resume
- Experience working on a DSP
- Solid understanding of the digital media industry
- Professional experience in media buying
- Strong understanding of commercial production
- Experience in presenting
5
Experience For Media Buyer / Planner With RM Sotheby s Resume
- Digital media planner/buyer/analyst experience required
- Live services experience in subscription, e-commerce, mobile, or similar business models
- Maintains and completes makegoods and ADUs for all assigned accounts
- DRTV buying experience along with
- Manage data and create reports in Excel, Experience with Microsoft office
- Self-motivated, ability to work well under pressure & target goals, prioritize
- Can Multi-task and prioritize workload
6
Experience For Digital Media Buyer / Planner Resume
- Negotiate make-goods with vendors that do not execute the media plan as instructed
- Has a strong idea of his/her career path
- Experience in e-commerce display campaigns, utilizing Google Merchant Center or other e-commerce platforms
- Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA
- Knowledgeable and experienced in other forms of digital advertising, including SEM, social, native, mobile, email, SEO, website design, reputation
- Experience with advertising on Facebook and using Live Ramp are also required
- Strong understanding of paid social and search
- Experience as a Media Buyer or Assistant/Associate Buyer
7
Experience For Senior Media Buyer, Direct Marketing Resume
- Buy, operate and report on all the paid social activity across The Sun and its associated brands and products; The Sun Mobile app, Dream Team and Sun Savers
- A deep knowledge of and experience in the media industry, and digital platforms
- Fosters strong internal/ agency communications and relationships
- Experience in a high volume office
- Collaborate with Account Management and Media & Analytics leadership to conceptualize, execute, and report on campaign strategy and effectiveness
- Collaborate with Account Management and Media & Analytics leadership to conceptualize, and manage campaign strategy and effectiveness
8
Experience For Junior Media Buyer Resume
- Market knowledge and strong vendor relationships
- Experience with research tools (@Plan, Comscore, etc)
- Newspaper experience required
- Monitor effectiveness of campaigns and optimize as needed
- Excellent work ethic, detail-oriented, organized, and consistent follow through
- Strong technical aptitude and background with ability to engage into technical conversations with external vendors such as Ad Ops, Ads Product, & Ad Sales
9
Experience For Platform Media Buyer Resume
- Years of related work experience: 5
- At least 1-year experience in the digital media industry
- Demonstrated knowledge in major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest
- Experience with media plan research, development and implementation
- Significant experience with MarTech/AdTech platforms
- Experience with building and managing a media plan
10
Experience For Manager, Media Buyer Resume
- Previous experience with media analytics and media optimization tools (e.g. Google Analytics, DoubleClick, etc.)
- Current experience as a local market media buyer
- Experience in relationship management and development
- Assisting Buying Team with trafficking, optimizing and monitoring budgets/bids by tactic in select demand side platforms
- Executing and sending orders, confirming schedules, monitoring under delivery and maintaining media vendor relations
- Booking and monitoring Online Video Campaigns – liaising with our programmatic trading desk
- Estimating, negotiating and purchasing all media including spot TV, radio, print, outdoor, and digital
- Establishing, modifying, and optimizing digital advertising campaigns
- Assisting in managing all client budgets and media billing
List of Typical Skills For a Media Buyer Resume
1
Skills For Digital Media Buyer Resume
- Demonstrates an ability to effectively and professionally manage media partner relationships
- Excellent negotiating and organization skills
- Good communication skills, fluent in English, a team player
- Very strong analytical and number / excel skills
- Collaborates effectively across teams, including strategy and traffic
2
Skills For Programmatic Media Buyer Resume
- Detail oriented and meticulous organizational skills
- Develop strong and effective media plans based on sound strategies and research
- Have 2+ years of media agency or relevant client-side experience, with primary experience in paid social media
- Experience in DSP campaign management/optimization or equivalent experience
- Computer skills e.g. Excel, Word, Powerpoint
3
Skills For Senior Media Buyer Resume
- Advance in English (written and oral skills)
- Strong customer service orientation with demonstrated ability to handle client’s concerns and resolve appropriately
- Prior experience as a website administrator would be helpful
- Three to five (3-5) years of experience in media buying experience
- Experience in native channels, Facebook, and experience with programmatic display
- Producing post campaign analysis that analyzes campaign effectiveness
- Experience working in fast-paced advertising/marketing environment
4
Skills For Bluesoho Media Buyer Resume
- Experience designing and executing display marketing campaign
- Experience in leading planning and buying efforts for acquisition and brand media campaigns and post-buy media analysis and added-value negotiations
- Experience working with programmatic buying tools (ie – DSPs, DMPs), Google AdWords, social buying platforms, Google Analytics and third party ad servers
- Experience with managing Paid Search (Google and Bing) in addition to Facebook
- Demonstrates sound strategic thinking and problem-solving capabilities
5
Skills For Media Buyer / Planner With RM Sotheby s Resume
- Handle heavy workload, mediating many demands and requests with strong problem-solving drive
- Experience buying through SEM bid management platforms, Google AdWords, Bing AdCenter, Facebook Marketplace, Twitter, Snapchat and DSPs
- Experience building and deploying digital end-to-end digital media campaigns
- Buy-management experience, analyzing all aspects of Direct Response metrics including Cost-per-Lead and Cost-per-Point
- 6 months- 2 years experience in media planning/buying in an agency environment
- Experience executing paid social buying for an e-commerce brand, particularly within the Live Entertainment Industry
- Digital agency experience creating and executing on display campaigns
- Relevant online marketing experience, with a track record of success in direct response marketing through the online display channel
6
Skills For Digital Media Buyer / Planner Resume
- Experience with real-time bidding and programmatic buying
- Experience in developing and implementing multi-faceted media and non-traditional media campaigns
- Experience organizing and overseeing digital ad specs
- Experience managing advertising budgets
- Experience supporting financial services companies
7
Skills For Senior Media Buyer, Direct Marketing Resume
- Good working knowledge of all Microsoft programmes (PowerPoint, Word, and Excel etc.)
- 2-years experience related to active buying
- Buy-management experience, analyzing all aspects of metrics
- Experience with affiliate marketing, PPC, SEO, social media, Google AdWords, and other digital channels
- Hands on experience buying media through a DSP, Facebook or Google AdWords
- Hands-on media-buying experience with social media channels and properties (e.g. Facebook, Twitter, Pinterest, Snapchat, YouTube, etc.)
- Experience with ad serving platforms, verification partners, and related technologies
8
Skills For Junior Media Buyer Resume
- Experience purchasing from a DSP desired
- Adapt to rapidly changing work and priorities
- One year of media buying or related media experience required, preferably in print
- Experience with trafficking internet ads
- Experience in online advertising – either at a major publisher, ad network, ad agency or in house digital media leader
- A proven ability to use search, display, mobile and video advertising to drive website traffic, fundraise and build lists
- Experience of being part of large scale digital campaigns
- Experience of buying paid Social activity across brands
9
Skills For Platform Media Buyer Resume
- Experience in working with social channels such as Facebook, Twitter, Instagram etc
- Experience of working in a fast-paced, high volume environment
- Experience with media reporting tools
- Knowledge and experience of working with brand safety and ad verification solutions
- Experience in online advertising – either at a major publisher, ad network, ad agency or in house digital media leader
10
Skills For Manager, Media Buyer Resume
- Network television buying experience
- Experience with multi-million dollar + advertising budgets and P/L
- Experience with multi-cultural media, sponsorships and advertising
- Thorough knowledge of and demonstrated success in applying innovative and tactical initiatives to the media plan
- Experience in providing POV for traditional and non-traditional media
- Highly analytical and detail oriented individual with proven success in improving campaign performance
- Experience translating digital insights into “laymen’s terms” for both clients and colleagues
- Experience negotiating direct buys with digital publishers
- Five years of experience as a Digital Media Buyer
List of Typical Responsibilities For a Media Buyer Resume
1
Responsibilities For Digital Media Buyer Resume
- Demonstrated experience using first party data and pixels to reach targeted audiences and drive conversions
- Experience working within a DSP
- Experience using online ad serving platforms, such as DoubleClick, Kenshoo, Flashtalking or Sizmek, and online ad networks, such as Microsoft, Yahoo, etc
- Proficient with publisher-direct trafficking, including experience with DoubleClick For Publishers (DFP)
- Internet/Interactive Media experience an asset
- Providing ongoing, timely internal updates regarding client campaigns
- Utilising this knowledge to begin buying and taking full responsibility for London local campaigns for Rapports clients
- Sourcing and interrogating the poster sites for new briefs
2
Responsibilities For Programmatic Media Buyer Resume
- Using basic media tools including Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS
- Working AdOps proficiency to traffic, QA, and troubleshoot ad tags/assets and campaign tracking/measurement
- Understanding of overall social advertising landscape, from both a managed and self-service perspective
- Troubleshooting: understanding the technology and/or tactic requirements in order to proactively address issues
- Reporting and tracking budgets to ensure accuracy
3
Responsibilities For Senior Media Buyer Resume
- Bring innovative thinking and new ideas to the team
- Understanding of basic media planning terms and concepts such as GRPs, ROI, reach and frequency
- Developing and optimizing first, second, and third party audience segments
- Creating OOH proposals with suitable outdoor opportunities to feedback via email on PowerPoint / Excel
- Implementing OOH proposals once approved by the client
- Working closely with Account team and client to develop the most successful media strategy possible with the authorized budget
- Reviewing order in-take forms from sales teams to ensure campaigns are built to specifications
- Working knowledge of Nielsen and local TV ratings
4
Responsibilities For Bluesoho Media Buyer Resume
- Understanding how to translate media objectives and strategies into programmatic campaign recommendations and strategies across multiple platforms
- Troubleshooting technical and performance issues
- Optimizing campaigns to internal ROI metrics
- Understanding of Out of Home Ratings
- Using data to drive optimization decisions on campaign strategies, placements and creative
5
Responsibilities For Media Buyer / Planner With RM Sotheby s Resume
- Being comfortable working with budgets and numbers
- Maintaining continual records on quality and value delivery via excel spreadsheets
- Working knowledge of digital analytics platforms (Adobe Analytics, Google Analytics)
- Testing traffic sources and run wherever economically viable
- Booking media, developing po’s, cancellations, media change requests etc while hitting stated campaign objectives
- Understanding of industry media systems eg BMD Timesheets, Industry monitoring systems eg AQX, ETAM, Radio Advisor, Asteroid
- Working proficiency with Excel (pivot tables, vlookups, etc.)
- Manage client billing including rectifying discrepancies and reporting accurate spend data to internal client teams
6
Responsibilities For Digital Media Buyer / Planner Resume
- Maintain thorough understanding of buying platforms and know how to leverage available features and solutions to accomplish various marketing objectives
- Work with the sales force on processing advertising contracts, obtain creative materials, and coordinate the schedule and launch of advertising campaigns
- Provide reporting and ongoing analysis for digital advertising
- Day to day point of contact with DSP(s), managing the relationship and ensuring we are applying best practices and up to date features
- Analyze media spend datasets to create weekly reports gauging how EA’s tracking against key campaign targets and goals
- Develop strategic metrics-based media and marketing programs supporting live services on social channels
- BA/BS required, preferably in Marketing, Social Media, Advertising, Economics or related field
- Familiarity with ad serving & tracking technologies (e.g. Facebook Power Editor, Google AdWords for Video, Twitter Ads, etc.) required
7
Responsibilities For Senior Media Buyer, Direct Marketing Resume
- Develop strategic metrics-based media and marketing programs supporting EA’s franchises on social channels
- Manage weekly market updates and report to planning and buying teams
- Identify publisher troubleshooting or support needs in order to better optimize existing agreements
- Quickly onboard new publishers, setting clear expectations and closely monitoring performance
- Capable of taking initiative and negotiating trough situations
8
Responsibilities For Junior Media Buyer Resume
- Responsible for directing and guiding other Activation staff members pursuant to client campaign goals
- Provide coaching to Media Buying Associate
- Responsible for hands-on set-up, management and optimization of programmatic media campaigns within buying platforms to deliver various marketing goals
- Purchase search, display, social media, and mobile advertising using our proprietary platform
- Execute and optimize SEM campaigns using Google, Yahoo and Bing and Google analytics
9
Responsibilities For Platform Media Buyer Resume
- Understand conversion tracking and how to optimize a campaign by analyzing that data exhaust to improve performance
- Assist the media planning team in crafting best paid social strategy for national tours
- Assist in the creation of social audiences utilizing a variety of tools; handle placement of tracking pixels & monitor performance
- Ensure quality control of campaigns, implementing and adhering to a rigorous QA process
- Manage campaigns by optimizing bidding and performance to ensure KPI delivery
- Actively participating in digital strategy and media planning meetings
- Responsible for reconciling invoices and resolving buy discrepancies
10
Responsibilities For Manager, Media Buyer Resume
- Prepare and deliver advertising plans to Media team and Marketing executives
- Comfortable analyzing and making decisions based on campaign performance data
- Support our labels with planning biddable media campaigns across various media including, social, native, video, mobile and display
- Knowledge of online advertising and marketing principles
- Knowledge and understanding of digital advertising and website metrics
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