Media Consultant Resume Sample
Work Experience
- Past demonstrated experience in events’ organization
- Demonstrates integrity by modeling the UN’s values and ethical standards
- Fulfills all obligations to gender sensitivity and zero tolerance for sexual harassment
- Provide high quality customer service to faculty and staff and other clients; communicate and consult with Weiser Hall units and event staff on technical support; and provide high quality speaker/presenter support
- Effectively manage work of ISS staff supporting activities in Weiser Hall to provide timely, high quality services
- Evaluate staffing level requirements to support technology needs for Weiser Hall events; analyze and implement solution based on need and complexity of event; collaborate within ISS on scheduling ISS event support staff to insure proper coverage of all events
- Act as primary point of contact for major Weiser Hall special events, coordinate multiple ISS service areas, and communicate effectively with colleagues to deliver excellent support for ISS patrons in Weiser Hall and other supported buildings as needed by Weiser Hall units
- Oversee video recording support for LSA Dean’s Office special events, and Weiser Hall units
- Supervise video recording and editing staff
- Oversee the production and delivery of high quality video recordings in a timely manner: includes meeting and collaborating with clients to identify requirements, options, and meet end goals
- Insure high quality video editing within established turn-around time in the required formats for LSA Dean’s Office, Weiser Hall units, and other units to use and share videos as needed
- Coordinate and provide consultation assistance concerning online delivery of ISS recordings and of media in general; consult with patrons and other ISS staff to incorporate more video content and live-video events into LSA online environment
- Coordinate with other relevant ISS staff on the development and implementation of standard video production processes to make services more efficient and prevent future issues; work to reduce turnaround time on video processing and production
- Communicate effectively with LSA Dean’s Office, Weiser Hall units, and other ISS clients on options for recordings, requirements for online delivery, status of videos, and quality of overall experience
- Coordinate with patrons and ISS staff regarding technology and support needs well in advance of events; ensure needs are met or reasonable alternatives are provided
- Work with ISS Operations staff and ISS Video Production staff to implement and improve special events recordings
- Create documentation, share knowledge, and create best practices with ISS staff, Weiser Hall staff, and others as appropriate
- Provide thorough illustrated documentation of ISS A/V systems for Weiser staff, as a reference
- Pro-actively research Weiser Hall event schedules and reach out to event programmers
- Gain knowledge of and/or stay abreast of TAG and other frontline ISS supported events and activities and coordinate communication between ISS staff and event staff in Weiser Hall; proactively communicate on services provided and any potential changes to those services
- Work with TAG and other ISS staff to continuously improve ISS services in LSA classrooms and conference rooms
- Understands, assess and develops plans for areas for growth (cross-sell/up-sell/new customers) within identified opportunity categories and assigned geography and share insights with local sales team
- Successfully meets standards of performance to include weekly submission of 4 high quality CIA’s and the presentation of at least 2 advertising proposals per week
- Actively manage relationship by working with Client Success Strategists to report campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell
- Works with client to ensure timely payment
Education
Professional Skills
- Advise on campaign messaging and opportune moments and outlets for reaching new audiences through new media, helping to amplify the UN’s messaging to the next generation, and helping to activate demographics not traditionally reached by the UN
- History of demonstrated strong interpersonal and positive communication skills
- Strong computer skills including Excel, PowerPoint, Word and Outlook
- Excellent oral and written communications skills for interaction with external contacts and various Company departments
- Strong public relations and customer service skills with attention to detail
- Good organizational skills and the ability to prioritize work to meet deadlines
- Strong analytical skills: ability to troubleshoot equipment, connection and software problems
How to write Media Consultant Resume
Media Consultant role is responsible for software, analytical, media, microsoft, finance, training, integration, database, recruiting, security.
To write great resume for media consultant job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Media Consultant Resume
The section contact information is important in your media consultant resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Media Consultant Resume
The section work experience is an essential part of your media consultant resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous media consultant responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular media consultant position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Media Consultant resume experience can include:
- Mentor new teammates with goal of improving sales skills and leading by example
- Prior experience in selling Digital and Radio solutions to Regional Advertising Agencies
- Communicate effectively both verbally and in writing to explain Co-op advertising rules and procedures and resolve conflicts as they occur
- Proven experience in media relations, communications, journalistic writing and editing
- Digital savviness with a strong understanding of how to build and present effective solutions
- Experience with running 35mm film projector change-over systems, DCP projection system, and/or videography experience
Education on a Media Consultant Resume
Make sure to make education a priority on your media consultant resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your media consultant experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Media Consultant Resume
When listing skills on your media consultant resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical media consultant skills:
- Proven experience in communicating about research and evidence products and findings to support uptake and to inform policy
- Proven experience in the production of short videos with social good messaging and other interactive web content (10 points)
- Analytical and organized with strong attention to detail skills required
- Possess strong computer skills, especially Microsoft Office
- Strong analytical skills: ability to troubleshoot equipment, connection and software problems as well as resolve more complex issues
- Strong understanding of search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile marketing, Digital sales experience required
List of Typical Experience For a Media Consultant Resume
Experience For Digital Media Consultant Resume
- Demonstrated history of gaining increasingly complex media skills
- Determines information required to negotiate make-good schedules and submits this information to Co-op Advertising Supervisor as situations require
- A passion for creating communication experiences that delight end users and that solve business problems
- Extensive experience with successfully supporting live multi-media events
- Considerable experience in operating video and data projector systems and media control systems
- Uccessful business-to-business field sales experience with cold calling
- Reliable transportation, valid driver’s license, clear driving record
Experience For New Media Consultant Resume
- Effective communicator and presenter, verbal, written and visual, with the ability to lead or contribute to workshops and client showcases
- Demonstrated ability to work within multi-disciplinary teams, as well as manage smaller projects end-to-end
- Operate the technology for the class/event
- Providing support for on-sell opportunities through existing client engagements
- Planning and directing employee work
- Leading the analysis and synthesis of data to generate insights to apply to the improvement of the business
- Leading a single stream of research to help inform business decisions
- Appraising employee productivity and efficiency
- A desire to contribute to the broader success of the Digital Media team by playing a mentoring and coaching role to other team members
Experience For Claims Social Media Consultant Resume
- Participation in interviewing, selecting and training of employees
- Daily ride-alongs with advertising sales reps to aid in digital media advertising client discussions and close incremental business
- Attends local networking events to become clear media leader in territory
- Executes media and creative integration strategy while working collaboratively with external media and creative agencies
- Take the lead on developing integration strategies and concepts
- Supports media budget and invoicing
- Identify key selling opportunities
- Be the client agent, working with the Excelerate digital fulfillment team to ensure the client’s goals are achieved
Experience For National PR & Media Consultant Resume
- Compiles post-buy analysis of advertising invoices, reviews affidavits tear sheets, and agent account records
- Develop and aggressively grow sales in designated geography through prospecting, cold calls and relationship development
- Maintain and grow a client base of strategic existing customers
- Research and writing for special initiatives, such as year-end multi-media timeline
- Works collaboratively with colleagues and the administration to achieve project and administration goals
- Advocates and promotes the vision, mission, and strategic goals of UN
- Knowledge of the UN preferable
- Assist in development of brand media strategies and tactics
- Monitor and interpret syndicated research around target segmentations and competitive media usage trends, evaluate efficiency and effectiveness of competing media options and support team by analyzing competitive spending data and brand tracking effectiveness results
Experience For Paid Social Media Consultant Resume
- Execution of media strategy
- Responsibilities would include reviewing media schedules ensuring they align with planning inputs, providing feedback or approval to agency, tracking weekly impressions and weight ran according to plan and resolving appropriate adjustments or make goods as necessary
- Additionally they would lead internal peers and external agency and media partners in the development of all Catastrophe related media strategies and executions
- Media and creative integrations
- Inter/Intra-departmental project management and communications
Experience For Recruitment Marketing & Social Media Consultant Resume
- Represent the media brand advertising point of view through providing expertise and relevant information sharing across the Enterprise Marketing department including: knowledge-sharing sessions, weekly TV highlight summaries and media integration updates to communicate the team’s collective efforts
- Active participation in cross-functional task forces and media consultancy requests and assist department with requests for formal recommendations on media and or marketing opportunities
- Build proposals for businesses from the smallest campaign to the most complex and be able to present to small or large groups of decision-makers with confidence
- Effectively prepare a needs analysis and propose strong campaign based on findings
- Overcome objections professionally and creatively
- Maintain necessary reports for advertiser’s campaigns
- Develops formal client-specific plans for continually growing Cox’s market share and partnering with client. Regularly prospects for qualified new business, providing the BDC with leads to follow up on
- Owns the development of sales proposals and presentations; collaborates with Sales Leaders, Business Development Consultants and other Cox Media departments as needed to create sales proposals and presentations designed to meet individual client needs by reviewing rating data and other research; and consulting with internal resources as needed.
Experience For Zone Media Consultant Resume
- Ensures that ads (spots) support the client’s marketing plans and are otherwise consistent with what the client wants; facilitates communication between client and production
- Develops formal client-specific plans for continually growing Cox’s market share and partnering with client. Regularly prospects for qualified new business, and presents strategic advertising solutions
- Owns the development of sales proposals and presentations; collaborates with Sales Leaders, Sales Services and other Cox Media departments as needed to create sales proposals and presentations designed to meet individual client needs by reviewing rating data and other research; and consulting with internal resources as needed.
- Sells local advertising and products on cable and/or broadcast networks to new and existing clients from a range of industries and business sizes. Leverages the position of Cox to influence clients’ marketing strategies
- Develops client-specific plans for continually growing Cox’s market share, utilizing Cox Media products and helping to achieve client marketing objectives
- Demonstrate and maintain an understanding of recruitment processes and the industry
- Experience in responding to RFPs
Experience For Inside Media Consultant Resume
- Works with clients to obtain payments within Cox Media’s terms and conditions
- Develops formal client-specific plans for continually growing Cox’s market share and partnering with client. Regularly prospects for qualified new business and presents strategic advertising solutions
- Owns the development of sales proposals and presentations; collaborates with Sales Leaders, Sales services, and other Cox Media departments as needed to create sales proposals and presentations designed to meet individual client needs by reviewing rating data and other research; and consulting with internal resources as needed.
- Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc
- Create awareness of BSWH’s career opportunities
- Understand each client and their unique business needs in order to provide ROI-impactful solutions
- Sells local advertising and products on cable and/or broadcast networks to new and existing geographically-focused advertising clients from a range of industries and business sizes. Leverages the position of Cox to influence clients’ marketing strategies
- Consult with and maintain knowledge of all active and potential clients’ use of the Paid module in region to grow and enhance enterprise adoption
- Sells local advertising and products on cable and/or broadcast networks to new and existing advertising clients from a range of industries and business sizes. Leverages the position of Cox to influence clients’ marketing strategies
Experience For Local Media Consultant Resume
- Within the same assigned territory prospect for new customers
- Understand all products and their ability to provide ROI for customers, especially digital
- Collaborate with other directors and managers for what is best for our organization
- Accountable for making responsible decisions consistent with the terms and conditions set forth in the applicable advertising agreement and the Companies' advertising guidelines
- Attain revenue and account retention goals
- Act as a coach and advisor to other members of the team
Experience For Data Analyst / Social Media Consultant Resume
- Lead team meetings and sales calls when needed
- Conduct regular ride-alongs with peers to help build relationships and close sales
- Set an example of high energy and passion for role, organization and product
- Grow current customer revenue with new products and services
- Ensure continuous self-development through formalized company programs and self-driven research
- Collaborate with team members, managers and cross functional departments when necessary
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List of Typical Skills For a Media Consultant Resume
Skills For Digital Media Consultant Resume
- Proven experience in Audio-visual production, Digital Archiving, Production Management, Communications at the national or international level (20 points)
- Strong experience in project management and delivering presentations
- Prior experience with launching digital initiatives
- Proven experience in a sales revenue generation role
- Prior experience in budget management highly desired
- Proven Experience in proposal development and partnership management, especially with new media professionals and new media companies (20 points)
- Proven experience in the production of VR content (10 points)
- Cable, broadcast, digital advertising sales/support or marketing experience
- Experience writing and producing web content in various formats
Skills For New Media Consultant Resume
- Demonstrated and complete understanding of Cox Automotive Media Solutions, general understanding of all other Cox Automotive companies/solutions
- Experience working with faculty, staff, and students in a university environment
- Experience with web CMS systems for publishing digital content in various formats
- 6 months experience using a computer
- Experience in the strategic use of news media and monitoring
Skills For Claims Social Media Consultant Resume
- General office experience and six months on-the-job training to become familiar with Company and department policies and programs
- Experience in developing customized client solutions
- Able to operate personal motor vehicle to travel to client office locations
- Experience required in related sales field (Media Sales TV, Radio, etc)
- Media sales experience
Skills For National PR & Media Consultant Resume
- Media/agency outside sales/new business experience
- Experience required in related field
- Demonstrated proficiency and knowledge in various technologies, Salesforce, MS Office
- Experience with Google Drive/Spreadsheets/Forms/Docs, MS Excel and Word
- Proven Track record of success in a goal oriented, highly accountable environment
- Experience in production of events and forums (10 points)
- Drafting of news oriented stories, as needed, during the duration of the assignment
- Supporting the development and execution of high quality artefacts supporting our insights and recommendations
Skills For Paid Social Media Consultant Resume
- Collaborating with clients to understand the needs of the project, with a focus on providing the most impactful and meaningful solutions
- Supporting the alignment of clients around digital media including the disciplines of search, social, programmatic, video and display
- Working knowledge of Windows-based PCs, Microsoft Office
- Familiarity with Adobe Creative Suite, editing and creating infographics; editing video and sound
- Responsible for designing and creating compelling visual stories about Jacobs projects
- Hands on site specific orientation and training in LSA classrooms and conference rooms (patron training, as well as train the trainer and staff training)
Skills For Recruitment Marketing & Social Media Consultant Resume
- Fully paid, state of the art sales training (initial and ongoing)
- Create proposals after gaining a complete understanding of the client’s needs through a CIA over the phone or via email
- Responsible for recognizing situations in which errors have been made and determining corrective measures to ensure future performance
- Ensure both customers and prospects have a detailed understanding of the Cars.com products through a consultative selling approach
- Create proposals after gaining a complete understanding of the client’s needs
- Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc.
- Determine need for pedagogical consultation, pulling in Learning Technology Consultants or others as necessary
- Utilize existing and new data sources to research or make recommendations for media opportunities and ideas that deliver on brand planning strategies
Skills For Zone Media Consultant Resume
- Responsible for AEP compliance of all CarePlus websites including CarePlusHealthPlans.com, GoMyCarePlus.com and the physician finder tools
- Oversee all CarePlus social media channels including Facebook, Google+, YouTube, LinkedIn, Twitter and Instagram; Develop content
- Manage email marketing program and member retention efforts
- Report final recommendations on strategic positioning of listed projects, and potentials for 2018
- Clean driving record and ability to travel to customer locations
- Reasonably comfortable with working in enclosed spaces in the vicinity of numerous electronic components
Skills For Inside Media Consultant Resume
- Work flexibly and get up to speed quickly using available CMS and mainstream social media platforms
- Travel between buildings during inclement weather
- Knowledge regarding UM communication tools
- Familiarity with media database and monitoring tools, such as Cision PR
- Proficient in using new technologies and web-based platforms
- In marketing or sales focused on new business development
Skills For Local Media Consultant Resume
- Entrepreneurial drive and creative thinking
- Comprehensive knowledge of digital analytics, SEO/SEM and/or social media marketing
- Work with assigned Digital Advisors ongoing to identify territory up-sell targets
- Proactively engage clients directly during targeted upgrade initiatives
- Has deep understanding of local market & competitive landscape
- Advise on the production of programmatic content, such as videos, social media campaigns to enhance and amplify the UN’s programmatic work
- Work closely with Innocenti research teams to become well versed in the research projects and findings, including its objectives, key partners and the primary users of research outputs
- Amplify visibility for report launches and campaigns by crafting targeted messages for social media channels (namely Twitter, Facebook) as well as text for e-Bulletins and blogs highlighting Innocenti research projects, findings, events, publications, and research-related activities
- Record and edit simple audio and video interviews with Innocenti experts, research fellows and partners for dissemination on Innocenti YouTube and SoundCloud channels
Skills For Data Analyst / Social Media Consultant Resume
- Leadership experience in Media Sales environment
- Ensure digital communication about Innocenti research is monitored as part of and feeds into research uptake strategies
- Lead AEP readiness efforts to ensure all departments review/update content and provide updated PDFs for posting to the website; Run all content updates through Compliance and Legal review and work with the Humana Digital Group to implement updates and track progress
- Partner with Humana’s Digital Center of Excellence, business partners, subject matter experts, and call quality teams to develop and deploy continuous improvement initiatives
- Reviews advertising contracts to determine payment eligibility of invoices received from various advertising media; verifies rates charged, advertising affidavits submitted, and performs diverse tasks through the use of the Advantage System to confirm correctness of bills submitted for payment
- Determines applicable Co-op percentage to be applied to each bill and proper Agent and Company share of invoice to be paid. Arranges payment through Advantage System
- Communicates with advertising media representative by telephone and correspondence to resolve billing discrepancies; request supporting documentation, tear sheets and proof of performance affidavits; negotiates required make-good schedules in situations involving non-performance of contract; responds to inquiries by media representatives
List of Typical Responsibilities For a Media Consultant Resume
Responsibilities For Digital Media Consultant Resume
- Gathers newspaper information and rates, assists in the placement of announcement and recruiting advertising
- Smoothly transition accounts to and from other teams as necessary based on a spending level and customer needs
- Proactively sell advertising programs based on in-depth client knowledge
- Deliver Proof of Posting and other required fulfillment to clients
- Report, evaluate and manage customers’ radio/digital campaigns to achieve their key marketing objectives
Responsibilities For New Media Consultant Resume
- Evaluate CMGA’s digital product offering against customer's needs, budget and competitors' offerings
- Reputable within the electronic media and digital advertising industry
- Structure sales and negotiate terms within the boundaries of DDC pricing philosophy and policy
- Uncover and generate regional Raving Fan client references and testimonials
- Provide project update on UNVR strategic positioning
- Be familiar with and adhere to agency financial and operating procedures and policy
- Coordinates customized print ads for agents using approved Shelter ads, works with Graphics department to complete ad and forward to newspaper
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- Engage with new and existing clients within an assigned territory to understand their business objectives and create marketing campaigns to drive results through effective television and digital advertising solutions
Responsibilities For Claims Social Media Consultant Resume
- Cultivate relationships and make frequent contact with clients, regularly update needs analysis, monitor ad campaign effectiveness and make changes as required
- Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within identified opportunity categories and assigned geography and share insights with local sales team
- Smoothly transition accounts to and from other teams as necessary based on spending level and customer ne
- Manage and grow business from digital and radio product portfolio
- Assess customers/prospect’s needs and recommend most suitable application of products to satisfy stated needs and serve as an industry expert to educate decision makers
- Evaluate CMG Atlanta’s product offering against customer's needs, budget and competitors' offerings
- Grow relationships with current agencies at buyer, planner and supervisor levels
Responsibilities For National PR & Media Consultant Resume
- Establish new relationships with Atlanta Regional Agencies
- Preparation of agency and client proposals
- Present opportunities outside of RFPs
- Manage and grow radio/digital business from product portfolio
- Extensive knowledge of the related industries
Responsibilities For Paid Social Media Consultant Resume
- 2D/3D post production (Adobe Creative Suite – After Effects, Fusion, Nuke) and sound track/effects development
- Coaching more junior members of the Deloitte teams with a focus on crafting a successful and client centric environment that facilitates opportunities to develop for all levels of staff
- Implement choreography of complex courses/events requiring multiple Technicians
- Develop documentation pertaining to policies, procedures, and best practice guidelines for the use of academic technologies and AV for special events
- Engage with stakeholders and help them to influence decisions
- Act as primary point of contact for special events as assigned, coordinate multiple ISS service areas, and communicate effectively with colleagues to deliver excellent support
- Provide audio optimization for the special circumstances/requirements of class/event integrating the course equipment with classroom systems
- Move equipment/resources during class/event as needed
- Implement planned in-class course or event support
Responsibilities For Recruitment Marketing & Social Media Consultant Resume
- Run complex courses and events with multiple AV technologies; this includes complicated multi-media, video clips, multiple video sources, o35mm or DCP projection, running audio systems and mixing for multiple mics
- Coordinate with local event staff for off-site events
- Communicate closely with patron throughout the class/event and adjust as needs evolve and change
- Conduct regular meetings with employee(s) to guide their performance efforts and goals
- Troubleshoot technical issues, as well as track, resolve, and follow up on operational problems with equipment and facilities, cleaning and maintaining equipment as necessary
- Train faculty and students in use of ISS classroom facilities, equipment, and new instructional technologies, as assigned; act as back-up for colleagues when needed
- Review documentation and follow up with patrons, evaluate user satisfaction
- Experience in consultative sales, customer acquisition, diagnosing client needs, presentations, objections, closing, time management, client retention and problem solving
Responsibilities For Zone Media Consultant Resume
- Experience in Sales with proven success is preferable
- Monthly lump-sum payable upon submission of the monthly time-sheet, the monthly report and approval of the Director of the UN SDG Action Campaign
- Articulate value propositions and business models to customer C level executives
- Accountable for producing deliverables like an Assessment of an existing media delivery infrastructure, or “Transformation” across people, process and technology
- Understanding of video service value chain, ecosystem and business drivers impacting the migration of residential video service delivery to IP-based multi-screen solutions with rich user applications
- Familiarity with OTT applications including delivery of multi-screen video content and applications, and Video Middleware architectures and products
- Typically requires BS/BA in related discipline; Generally 5-8 years of experience in related field. Certification is required in some areas OR MS/MA and generally 3-5 years of experience in related field
Responsibilities For Inside Media Consultant Resume
- Familiarity with the fields of research undertaken by Office of Research-Innocenti
- Fluency in English essential; Italian and other UN languages are helpful
- Intermediate in Microsoft Word, Access, Excel & PowerPoint
- Work with their assigned Business Development Consultant to clearly define monthly objectives
- Create and deliver sales proposals that adhere to the standard terms and conditions of DDC sales agreements and which have been accepted and approved by the DDC contract analyst team and sales management
- Identify decision makers, near term client business issues, pain points and challenges, about which DDC can improve, enhance, or remedy the situation
- Lead client discussions and presentations via Web based meetings and phone calls. Schedule and lead follow up meetings as needed
- Achieve assigned productivity goals and meet minimal sales performance standards (QUOTA), maintain organizational standards for managing dealer contact and consulting activity, and adhere to our corporate values in all business activity
- Complete weekly pre-call research activity at assigned activity levels and log acquired business intelligence into Salesforce database. Follow the prescribed DDC sales process to manage optimal results
Responsibilities For Local Media Consultant Resume
- Provide general workplan for achieving deliverables
- Knowledge of an additional language is an asset
- Knowledge of Microsoft Office programs/Louts Notes E-mail is beneficial, especially Microsoft Excel
- Knowledge of how digital products & services help drive consumer engagement
- Able to work/learn in fast paced environment
Responsibilities For Data Analyst / Social Media Consultant Resume
- Opportunities to earn over $100K annually
- 401k plan w/ company match
- Participate in and complete Bonn & CSW activities, report on success
- Complete Ocean conference activities, report on success
- Collaborate on HLPF activities
- Participate in and complete UNGA Activities, report on success
- Able to work under conditions where aggressive deadline pressures are essential