Partner Marketing Resume Sample
Johathan Welch
35992 Kavon Shoal,
Chicago,
IL
+1 (555) 431 2032
Work Experience
Partner Marketing Specialist
09/2015
-
PRESENT
Los Angeles, CA
- Responsible for implementation of integrated marketing campaigns across multiple markets for key global partners
- Management of project calendars, timelines, and budgets
- Development of all creative assets in collaboration with internal brand / creative team and / or agencies
- Work closely with regional consumer marketing teams to adapt global partner initiatives for individual markets and support markets with fewer resources as needed
- Play a pivotal role in the development of scalable tools and internal processes supporting partnership initiatives
- Work closely with the analytics and insights team to analyze quantitative to track and measure all activities
- Maintain ongoing overview of global relationships, tracking all activities and keeping internal stakeholders informed
- Work from our office in based in New York, with occasional travel to other regional Spotify hubs and to partner headquarters
Partner Marketing
05/2013
-
05/2015
Phoenix, AZ
- Manage relationships with the customer facing sales and account team - including being the ‘go to’ person for specific projects, a member of their virtual teams, and attending any relevant team meetings
- Work closely with APJ SP marketing program office to understand and implement campaigns, product roadmaps, launches, messaging to be used for the SP market
- Work closely with the marketing lead, to execute customer facing and account based marketing plans that meet SP segment requirements and needs
- Work closely and collaborate with relevant Telstra Marketing stakeholders providing input and feedback as required
- Monthly and quarterly reporting on effectiveness of campaigns and execution showing achievement against targets
- Weekly reporting on marketing metrics and initiatives
- Program management as required by the marketing lead
Partner Marketing Intern
03/2008
-
01/2013
San Francisco, CA
- Drive mobile monetization - Work with PPM and local teams on a combination of marketing programs, messaging, offers and user experiences to drive mobile engagement and upsell
- Eco-sourced content: perform white space analysis, solution identification, value prop expansions
- Analyze selling models with the ecosystem/channels (multi-route)
- Analyze ecosystem/channels development models - understand competitive partner programs and opportunities
- Analyze ecosystem/channels development models – understand competitive partner programs and opportunities
- Be in charge of the administration of budget, vendor management and reporting as required to support marketing lead
- Co-ordinate and execute the integrated, always on and customer-centric marketing plan
- Understand the SP market including industry landscape, trends and buying behaviour, providing weekly updates
Education
Johnson & Wales University (JWU Charlotte)
2003 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Strong project management skills and experience managing and tracking partner marketing
- A strong project manager with excellent written and oral communications skills
- Excellent listening and communication skills (writing, speaking and presenting)
- Great communication and interpersonal skills.Experience dealing with partners in the APAC region
- Excellent project management skills leading projects and stakeholders from start to finish
- Strong analytical skills and data driven
- Strong creativity and problem-solving skills
How to write Partner Marketing Resume
Partner Marketing role is responsible for marketing, analytical, communications, organizational, business, interpersonal, execution, influencing, campaigns, presentation.
To write great resume for partner marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Partner Marketing Resume
The section contact information is important in your partner marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Partner Marketing Resume
The section work experience is an essential part of your partner marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous partner marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular partner marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Partner Marketing resume experience can include:
- Highly motivated, possess creative problem solving skills and can demonstrate a proven track record of success in previous employment
- Combination of visionary, strategic, and pragmatic skills, encompassing both solid strategic marketing abilities and practical tactical involvement
- Good communication and presentation skills and can work easily with all levels of the company
- Strategic thinker with strong collaborative and influencing skills
- Strong interpersonal skills, to build relationships across all levels of the organization and with external agencies
- Proven organizational skills and an ability to set up workflow systems and processes
Education on a Partner Marketing Resume
Make sure to make education a priority on your partner marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your partner marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Partner Marketing Resume
When listing skills on your partner marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical partner marketing skills:
- Extremely strong organizational skills including attention to detail, handling multiple priorities, managing tight timelines and driving flawless execution
- Strong reasoning capabilities – creative and lateral thinking, combined with good problem solving skills
- Proven ability to work effectively in a matrix management environment, building and leading strong direct and virtual teams
- Excellent written and verbal communications skills including repurposing/adapting technical content
- Strong relationship building/cultivation skills
- Industry Expertise and Experience: 8-10 years’ experience working in software, hardware, networking or cloud computing in a partner marketing function
List of Typical Experience For a Partner Marketing Resume
1
Experience For Partner Marketing Specialist Resume
- Strong project management skills and an ability to develop and deliver campaigns and programs within a very high velocity, shifting environment
- Solid communication skills in written, verbal, and presentation form
- Results and team-work oriented with excellent communication skills
- Solid database knowledge (Oracle) and experience building data marts
- Effectively communicate the iCIMS Channel Partner Referral Program value proposition to engage existing and potential partners
- Effectively track and manage partners’ pipeline development within the scope of the go to market plan
- Enable all marketers to communicate effectively with our partners
2
Experience For Director, Partner Marketing Resume
- Support and maintain partner lead management tools, to improve internal efficiencies and effectiveness, as well as partner experience and results
- Global experience beneficial, or proven ability to work and think globally
- Expert SQL / PLSQL skills
- Skillful at aligning marketing resources and adapting efforts across multiple stakeholders, above and beyond following an established plan
- Experience developing compelling positioning and marketing content
- Multiple years of Marketing and Account Management experience including working with analytical data
- High-tech marketing experience including campaigns, events, communications, preferably with a fast growth company
- Experience with the Salesforce application including reporting and dashboards
- Experience driving customer value and expanding brand presence through partnerships
3
Experience For Partner Marketing Associate Resume
- Experience using data to drive key marketing strategies and decisions
- Own the partner marketing relationships across the region and prioritize markets in line with regional marketing teams
- Experience working in an environment that embraces individual momentum rather than process driven group thinking
- Experience of marketing, in partner or field marketing or sales
- Demonstrated ability to build, develop and lead high performance partner marketing teams responsible for marketing into global, complex partner ecosystems
- First-hand, demonstrable experience in customer based data analytics (segmentation, A/B testing, behavioral modeling, revenue attribution)
- Be an advocate for Partner priorities and needs while balancing Microsoft’s strategic objectives
4
Experience For Partner Marketing Director Resume
- Experience in channel marketing
- Experience marketing cloud/SaaS products and solutions
- Build strong relationships with PTC field marketing & corporate counterparts
- Experience of handling all communication channels internally and externally
- Analytical view to verify reporting data and good command of Microsoft Excel
- Experience with marketing automation vendors (i.e. Marketo, Pardot, Hubspot)
5
Experience For Partner Marketing Intern Resume
- Experience with development/evaluation of marketing programs
- Experience in a partner or account management, partner marketing, business development role preferably in tech or media
- Marketing experience in a related industry
- Experience in a consumer marketing role with a reputable brand or agency
- Target and attend conferences in order to sign new partners and/or to solidify existing relationships
- Min experience in Digital / social media marketing activities
- Experience of current Marketing methodologies
- Resolve concerns on significant matters. Devise creative and effective solutions
- Monitors/reports on Sales Out and Inventory levels, ensuring strong sell-through of Dell product, pipeline attainment and influenced channel marketing pipeline
6
Experience For Partner Marketing Executive Resume
- Responsible for campaign reporting to measure effectiveness and pipeline impact
- Gather funding requests, prioritize and follow-through on budget commitments with Partners
- Partner marketing experience with focus on systems integrators
- Experience curating needs and ideas to create a cogent strategy
- Experienced and comfortable working in global organizations and fast paced, dynamic environments
- 3–5 years of relevant marketing experience in partner/channel marketing
- Co-funding (MDF) and channel incentive experience
7
Experience For Senior Director, Partner Marketing Resume
- Track and evaluate the utilization, effectiveness and business impact of enablement programs
- Experience is desired
- Build strong relationships with partners
- Support efforts designed to improve the customer experience
- Work with Channel team to identify awareness opportunities and priorities and research/design programs to reach partner recruitment goals
8
Experience For Partner Marketing Analyst Resume
- Build and maintain strong relationships with a diverse set of internal and partner constituencies
- Experience working with partners on events
- Experience with online channel/partner portals
- Experience with Salesforce (or similar CRM)
- Self-Starter with strong project management & collaboration ability to lead analytics projects end-to-end
- Managing deliverables from CRUX, PMM, Marketing, IT-Engineering, and any other departments
- Understanding of multi-channel marketing with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
- Developing scalable partner marketing programs
- Marketing or higher education qualification, such as CIM professional postgraduate diploma in Marketing
9
Experience For Director Partner Marketing Resume
- Building and managing the demand generation plans for enterprise and mid-market partners
- Planning and management of all event related activities associated with Energy (or Manufacturing) vertical and key partners
- Understanding of vendor funding guidelines/management
- Managing all communications to our partners including newsletters, product communications and updates
- Collaborating with all teams and stakeholders to ensure milestones and KPIs are met
- Communicating timeline changes and risks/issues to stakeholders
- Tracking of market development funds and overall partner budget to ensure return on investment across solution, geographical and route to market dimensions
- Marketing automation (Theoretic knowledge of Eloqua is essential)
- Planning and execution of operational tasks within a fixed time frame
10
Experience For Senior Manager International Partner Marketing Operations Resume
- Enhancing partner’s coverage with Oracle via Press Releases, Joint Media activities & direct contact with the different Press members across the region
- Identifying ways to segment partner data in order to create personalized communication flows
- Reporting on communication performance to wider organization and findings ways to optimize success
- Building a new communication stream for our private label division
- Scripting language & automation tools (Perl, Python)
- Act as the front line Partner Marketing leader, developing and managing a core team of partner marketing specialists
List of Typical Skills For a Partner Marketing Resume
1
Skills For Partner Marketing Specialist Resume
- Excellent written and oral communications skills, including listening skills
- Demonstrated experience in delivering strong results through partner marketing
- Proven ability to manage up, down, and across effectively
- Strong cross group collaboration skills to work across VMware and with partners
- Strong program management, critical thinking and analytical skills
- Good communication and collaboration skills are essential to ensure cross-group collaboration with various stakeholders and in ensuring execution with partners
- Solid business acumen, management and problem solving skills
- Strong communication and influencing skills and the ability to manage multiple stakeholders across several levels
- Strong collaborative project management and performance measurement skills
2
Skills For Director, Partner Marketing Resume
- Your finely-tuned negotiation and persuasion skills result in an event plan where both sales and marketing have a strong sense of shared ownership
- Excellent project management skills and ability to manage a high volume of competing tasks and demands
- Strong communication skills, high credibility presence
- Work independently and effectively in a matrix environment with global and regional teams. Strong drive for results and hands-on attitude
- Experience and solid track record of managing and executing partner go-to-market elements and measuring the impact
- 3+ professional-level marketing experience in higher education or in a services or packaged goods environment including both B2C and B2B marketing
- Extensive experience of B2B marketing with proven successes across the full marketing mix
- Demonstrates strong understanding of channel marketing and competitive landscape within the technology industry
3
Skills For Partner Marketing Associate Resume
- Create and drive partner marketing strategy to build a highly effectively partner ecosystem
- Strong understanding of how the IT Security partner ecosystem operates with knowledge of key players and their strategies
- Experience and demonstrated capability to make data-driven decisions to continually optimize and drive the pipeline funnel
- Strong ability to demonstrate strategic thought leadership
- Excellent team player, strong influencer, with a ‘let’s make it happen’ attitude
- Effectively influence across functions
- Exceptional project management skills require ability to think strategically and tactically execute
- Program management, critical thinking, analytical skills and understands how projects impact the business
4
Skills For Partner Marketing Director Resume
- Advanced PowerPoint and Apple Keynote skills
- Project management skills, accustomed to working to a budget and within strict timelines
- Prior leadership experience and ability to perform in ambiguous circumstances
- Natural partner engagement skills with the ability to develop rapport and translate relationships into programs that impact the business
- Strong attention to detail, prioritization, and sense of urgency
- BS/BA and related work experience or equivalent experience required
- Managing partners’ branding across different markets & creating effective communications material
- Prioritizing and optimizing growth channels
5
Skills For Partner Marketing Intern Resume
- Learning Agility: Has experience from previous situations and leverages knowledge when faced with new problems; can deal with ambiguity in most situations
- Marketing experience, including offering marketing, segment marketing and partner marketing
- Experience in marketing communications, event planning with a heavy focus on developing and owning social media efforts
- Experience in managing agencies and budgets, specialist at writing creative briefs, developing scope of work and overseeing agency SOW and purchase orders
- Demonstrated track record of successfully managing partner programs, including development, execution and pipeline tracking and ROI analysis
- Experience of working in an Enterprise software company and deep understanding of Business to Business marketing: Enterprise and SMB
- Experience in developing, testing and implementing promotions
- Experience creating compelling, integrated, co-branded marketing campaigns with partners
6
Skills For Partner Marketing Executive Resume
- Proven track record of successfully scaling digital products by collaborating with partners on growth strategy and co-marketing efforts
- Demonstrated success of executing partner enablement and marketing demand generation programs
- Experience creating and managing go-to-market, campaign or demand generation in a medium to large size technology company
- Experience in working with digital marketing and POS systems
- Experience participating in/with demand generation programs including events and digital
- Experience creating and managing a market develop funds program
7
Skills For Senior Director, Partner Marketing Resume
- Experience acting as a liaison between Sales and Marketing teams
- Experience and passion for building great partner marketing programs that are unique and scalable
- Maintain strong rapport and ongoing communications with channel sales team and field marketing teams
- High-tech marketing experience including campaigns, events, communications, preferably with a fast growth company
- Experience leading cross-functional team alignment and strategic planning
8
Skills For Partner Marketing Analyst Resume
- Experience coordinating marketing assets and approvals
- In field or event marketing with significant experience executing events from end-to-end
- Deliver appropriate communications planning, coordinate effective product implementations
- Experience with channel engagement and/or consumer marketing
- Effective in a dynamic environment, excel in building deep relationships
- Detailed oriented and experienced working with the top global SIs
- Experience dealing with partners in the Latin America region
- Experienced in working both independently and as part of a team
- Strong functional knowledge of Microsoft Office and reporting systems and software
9
Skills For Director Partner Marketing Resume
- Able to prioritize and multi-task to meet deadlines
- Proven ability to manage programs successfully to meet deadlines, goals, and budget
- Experience and record of success in marketing management and business development
- Demonstrate a pro-active approach
- Experience in online advertisement or internet related-business required
- Experience in business development, marketing or communications
- Measure and report on referral metrics and program effectiveness
- People management experience for direct report(s)
10
Skills For Senior Manager International Partner Marketing Operations Resume
- Passion and experience working with partners
- Strong ‘relentless forward movement’ orientation - need to be able to ‘put points on the board’ creatively
- Effective in fast-paced, dynamic environment
- Strong understanding of cloud solutions, digital marketing technology and digital marketplaces
- 3+ experience in a multinational company working in marketing or digital business development
- Data driven and end-user focussed, leading to putting in place effective roadmaps
- Skilled at analytical problem solving
List of Typical Responsibilities For a Partner Marketing Resume
1
Responsibilities For Partner Marketing Specialist Resume
- Develop creative, cutting edge marketing programs that build awareness and pipeline with key distributors, solution providers, system integrators, alliance partners, and other companies in VMware’s partner ecosystem
- Experience in a technical field, marketing or equivalent professional experience
- Have key, demonstrable experience leading and driving partner marketing programs with other notable brands, preferably in entertainment
- Experience and palpable passion for building great content marketing programs that are unique and scalable
- Work closely with the creative team(s) to develop effective and timely marketing materials including, but not limited to, video, print, and online assets
2
Responsibilities For Director, Partner Marketing Resume
- Experience working on world-class B2B software products
- Relevant technology and cloud channel marketing experience in Saas, IaaS, PaaS
- Experience with project and process implementation, preferably in marketing
- Deep analytical skill set to identify insights and optimize execution of campaigns and programs, support resource allocation
- Proven track record as a channel marketer
- Experience in consumer electronics industry or software on a global scale, or like business
- Understanding of software / cloud platform business models and channel dynamics
3
Responsibilities For Partner Marketing Associate Resume
- Work closely with Partner Marketing Managers and assist with developing/defining marketing strategies/ tactics and execute/monitor them
- Create compelling campaign content marketing assets that are in line with the partner’s strategic goals and marketing calendar
- Maximize budget efficiencies and partner co-funding (MDF) opportunities, reducing overlapping spend on nurture, content development and tools/platforms
- Develop and manage new partner on-boarding and partner nurturing efforts to grow partner participation and referral program results
- Represent and execute on EMEAR’s participation at Marketing insight and training events. (Cisco’s global program is called ‘Velocity’)
- Be the voice of the America’s field marketing team, representing the channel business
- Lead Hotwire’s new approach regarding performance based marketing channels to find opportunities to reach customers
- Build multi-tier and devices training platforms to enable extensive members’ training
4
Responsibilities For Partner Marketing Director Resume
- Drives the end-to-end customer journey to target buying audiences by engaging them from awareness to demand to adoption and advocacy
- Evaluates and analyzes program results and makes ongoing adjustments to strategy based on learning
- Command and understanding of awareness and demand generation vehicles in highly transactional selling environments
- Develop and implement individual marketing plans for assigned partnerships according to business goals
- Oversees creation and delivery of websites, banners, press releases, advertisements, and other marketing materials while ensuring consistency of brand message
- Analyze marketing efforts and recommends changes as necessary. Monitor, review and report on all marketing activity and results
- Manage a team focused on partner marketing programs and marketing at scale activities
- Pitch and sell SHI marketing programs to both new and existing partners
5
Responsibilities For Partner Marketing Intern Resume
- Plan and execute (in conjunction with the events team) upon marketing programs including but not limited to
- Successfully plan and execute ongoing marketing campaigns with partners to drive responses, opportunities and bookings
- Drive and support important relationships with existing referral partners
- Develop strategies and build creative marketing programs to drive lead and opportunity generation among key channel partners
- Plan, organize, promote and manage incentive programs with partner account teams, including using email campaigns, cold/warm calling, networking, trade show participation, etc
- Actively promote iCIMS incentive programs with partner marketing contacts and devise methods for sharing with partner sales teams
- Drive and coordinate partner and client marketing campaigns along with iCIMS marketing resources (webinars, events, & email communications)
- Collaborate across functional groups in order to bring together resources to execute on channel programs, partner communications, partner enablement, and performance reporting
- Results oriented and focused on long term planning and near term execution
6
Responsibilities For Partner Marketing Executive Resume
- Develop and launch creative partner marketing programs that advance exposure for Netflix content or the brand in a way that also benefits our partners
- Represent NA, ANZ marketing among internal constituents on the product and business development teams
- Own the partner marketing relationship with our partners in EMEA
- Represent EMEA Partner marketing among internal constituents on the product and business development teams
- Create/execute partner marketing strategy in new launch markets in EMEA
7
Responsibilities For Senior Director, Partner Marketing Resume
- Deep understanding of: Twitter, Social Studio, LinkedIn, Facebook
- Basic understanding of: Google drive, Google slides, Microsoft Powerpoint, Apple Keynote, Quip and the Salesforce Customer Success Platform
- Commitment to teamwork, doing what it takes to get things done, self-starter with a "can-do" attitude
- Own and oversee the marketing relationship with all partners in Japan
- Be responsible for Netflix brand positioning and representation / usage of wholly owned Netflix and studio content in partner campaigns
- Represent Japan marketing among internal constituents across multiple orgs
8
Responsibilities For Partner Marketing Analyst Resume
- Think of new and unique ways to extend our marketing programs via our partner relationships
- Work independently with minimal direction, move fast, and make things happen, all without getting bogged down in process
- Collaborate with internal teams and stakeholders to adjust channel marketing programs accordingly
- Drive project schedule & manage resources in support of projects, including creation, approval, execution, etc
- Drive alignment across partner sales leadership and partner field marketing
- Work with cross functional EMEA Marketing teams to ensure seamless deliver of integrated programs across the EMEA region
9
Responsibilities For Director Partner Marketing Resume
- Development and ownership of development funds strategy, planning and execution across EMEA
- Take ownership for EMEA of the overall Marketing Development Fund process, systems and enablement
- Work closely with the Corporate Partner Marketing teams to support the role out of major initiatives such as Product Launches and Global Campaigns
- Business intelligence tools (Working knowledge of Qlik)
- Develop, implement, and maintain student enrollment and marketing campaigns for use via employer communication channels and other channels
- Provide value added solutions to partners by working collaboratively with other organizational resources
- Define KPIs to measure campaign success and forecast performance to inform accurate planning
- Balance of creative and analytical thinking
10
Responsibilities For Senior Manager International Partner Marketing Operations Resume
- A self-starter capable of working independently but also as part of a team
- Lead cross-team pre-event strategy planning sessions to align brand, content, demand generation and sales goals
- Actively seek out new ways of engaging our audience in a live event format
- Work closely with our brand team to establish our event presence – signage, messaging, collateral, giveaways, etc
- Develop and manage comprehensive quarterly marketing plans for SHI’s vendor partner
- Manage content creation (blogs, e-mail campaigns, social media co-branding) from initial development through to end use and distribution
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