PPC Manager Resume Sample
Melany Moore
89075 Tyler Trafficway,
Boston,
MA
+1 (555) 325 4509
Work Experience
PPC Manager
05/2017
-
PRESENT
New York, NY
- Demonstrable experience driving sales to target on a high-trafficked, consumer-facing website through the use of biddable media
- Experience in managing online marketing campaigns (campaign sites, online media, search marketing, natural search optimisation, email)
- Challenge & interrogate briefs, ensuring delivery to the highest standard, on time and meeting the client’s goals
- Clearly communicate SEO and PPC best practices to other teams & individuals within the organization and how to apply them to our clients’ sites
- Google AdWords Certification, mandatory
- Over 5 years of experience and 2 years at Supervisor level
- Experience in manufacturing environment and lean material flow and planning
- Establish an understanding of all areas of Reprise Media’s expertise and the products/services we can provide to your clients
- Contribute in developing new products and ways of working that improve SEM results
Group PPC Manager
09/2012
-
02/2017
Detroit, MI
- Develop an understanding of the various digital media channels (display, affiliates, social media) and the role of SEM
- Help to educate the clients on SEM strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities
- Participate in and learn about social marketing and the impact for our clients
- Keep up to date with and lead the testing of new SEM products, including advanced features and beta trials for Google Adwords, as well utilizing the full range of features in third party tracking tools such as Marin and Kenshoo
- Help clients and the team understand the full value of search and the impact that it has, other than in hitting a client’s KPIs
- Lead the research and analysis of all sectors, grasping new market trends and seasonal fluctuations
- Create and set up new paid search campaigns for our clients and think laterally to ensure the correct keywords are used for these campaigns
- Create compelling ads for our clients and have a good understanding of demographic profiles in order to get the best from your campaigns
Assistant PPC Manager
03/2005
-
03/2012
Boston, MA
- Develops account strategy in partnership with client and PPC Director and is accountable for the execution of strategy and achievement of KPIs
- Has ultimate accountability for pacing and managing account budgets
- Leads daily relationships with clients and manages expectations
- Main point of contact for Search Engine and third party reps
- Responsible for the management and development throughout the account team
- Work collaboratively in team environment with Account Managers and inter-departmentally to ensure deliver of highest quality services and greatest value for our clients
- Conduct competitive research on a regular basis
- 6mo’s to 1 year experience in an SEO / PPC account management role overseeing multiple client accounts
- Build new campaigns across multiple Paid Search, Display and Social ad-platforms
Education
California State University, Northridge
2000 - 2005
Bachelor's Degree in Related Field
Professional Skills
- Analytical thinking with strong math skills
- Strong communication skills and ability to engage with planning teams and also brand leaders at the client side
- Exceptional knowledge of PPC techniques and the ability to communicate this knowledge through strong verbal and written communication skills
- Excellent negotiation, time management and project management skills
- Strong communication skills and team work
- Meet deadlines in a fast-paced environment, strong project management skills
- Proven experience as a PPC Manager or Digital Marketing Specialist
How to write PPC Manager Resume
PPC Manager role is responsible for training, architecture, retail, integration, auditing, planning, manufacturing, design, research, digital.
To write great resume for ppc manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For PPC Manager Resume
The section contact information is important in your ppc manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your PPC Manager Resume
The section work experience is an essential part of your ppc manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous ppc manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular ppc manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative PPC Manager resume experience can include:
- Develop and implement Paid Search, Display Advertising, and Re-marketing strategies that contribute to brands growth, both in the DACH region and increasing International Markets
- Proven experience with web analytics packages such as Google Analytics
- Proven experience with bid management tools
- Proven client management experience
- Solid hands on experience in Paid Search, ideally in an agency role
- Working experience in planning & management of Search Marketing Campaigns
Education on a PPC Manager Resume
Make sure to make education a priority on your ppc manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your ppc manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in PPC Manager Resume
When listing skills on your ppc manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical ppc manager skills:
- Good time management skills with the ability to plan, organise and prioritise tasks under pressure to meet deadlines
- Experience or good understanding of lead generation businesses and websites
- Solid experience in using bid management platforms (DoubleClick, Kenshoo, IgnitionOne etc.) and web analytics platforms (Google Analytics, Omniture)
- Proven work experience (3 years +) in a PPC/SEM role, managing large budgets
- Acute analytical skills, preferably developed in a mathematical background
- Solid evidence of successful campaigns where tough targets have been achieved in competitive markets
List of Typical Experience For a PPC Manager Resume
1
Experience For Group PPC Manager Resume
- Experience of managing budgets, promotional spending and external suppliers partners
- A good understanding of HTML, Javascript or SQL is desirable but not necessary
- Experience working directly with Baidu, Qihoo360 and Sogou
- LIA Management experience
- Keeping our paid search activity at the cutting edge and helping to drive the PPC roadmap to take current performance to the next level
2
Experience For China PPC Manager Resume
- Analysing results of campaigns to identifying opportunities, feeding back performance and proposed actions to senior management
- Working alongside the wider digital marketing team to ensure our PPC activity is playing it’s role alongside wider business objectives
- Recommending and evaluating new search opportunities clients
- Understanding trends and providing contextual commentary and actions
- Managing large PPC budgets across out entire portfolio of brands
- Working alongside our agency to deliver against a number of KPI’s on-target and on-budget
- Creating reports to measure success of campaigns vs. targets
3
Experience For Assistant PPC Manager Resume
- Mandarin speaking (working proficiency)
- Responsible for managing and developing one PPC Executive
- Comfortable using analytics packages such as Google Analytics
- Ensure all media is booked and reconciled on time according to the financial process
- Develop an ongoing innovative approach to PPC strategies and search automation
- Proficient using Excel, PowerPoint
4
Experience For PPC Manager Resume
- Passion for Search and Online Marketing
- Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month
- Specifics of account management and optimization include: Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximize results, drive volume, and hit targets
- Work in super-fast paced, internet environment with low structure and high autonomy
- Launch and optimize various PPC campaigns
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
5
Experience For Group PPC Manager Resume
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Keep abreast of PPC and SEM trends
- Inventory management to streamline production, meet on-time delivery and achieve inventory performance targer
6
Experience For China PPC Manager Resume
- Capacity analysis and improvement
- Overall responsible for production schedule to meet delivery targets and shorten end-to-end lead time
- Keep well communication and relationship with customer
- Own full Oracle launch in Operation
- Delivering excellent results for search clients across various KPIs. This is primarily a branding client, but a shift towards direct response KPIs is becoming a focus, so DR experience is preferable
7
Experience For Assistant PPC Manager Resume
- Advanced knowledge of Google AdWords, especially tracking features and integration with Google Analytics (a pass on Google Advertising Fundamentals and Search Advanced exams is required)
- Regularly audit accounts to improve performance
- Proactively find innovative ways to boost campaigns’ performance
- Global ownership of PPC strategy and execution across all regions and programs
- Improve business profitability with an ROI driven approach in all activities
- Provide regular audits and analysis to improve channel performance
- Work with the Head of Digital Performance to maintain costs and prepare presentations
- Understand, interpret and execute media and audience optimization tactics
- Proactive team player able to work individually and as part of a team
8
Experience For PPC Manager Resume
- Entrepreneurial, goal-oriented, self-motivated and adaptable to new situations
- A willingness and hunger to learn and develop your career further
- An in-depth knowledge of the technologies and processes involved in running PPC campaigns (Knowledge & experience of using DoubleClick for Search would be advantageous)
- Google Advertising Fundamentals Exam
- Continued account auditing work and optimisation
- Certified in Google Adwords
- Propose and implement AB and multi-variate test cases
9
Experience For Group PPC Manager Resume
- Proficient in MS Office (particularly Excel)
- A pass on Google Fundamentals, Search Advanced and Google Analytics Exams
- Google AdWords Professional (GAP) qualified
- The ability to autonomously identify opportunities, generate ideas, formulate strategies and make tough, big-money decisions
- Aggressive, proactive and highly responsible attitude
- Computer knowledge especially in Excel & Power Point
- Proficiency in MS Office – especially in Excel and Power Point
10
Experience For China PPC Manager Resume
- AdWords certification would be advantageous
- Management of feeds and PLA optimisation
- Knowledge of Google Adwords, Google Analytics
- Research appropriate keywords for a successful campaign, across several European languages
- Organise keywords into themed Ad Groups and Campaigns
- Write creative copy to fit with the theme of each Ad Group
- Use the AdWords keyword tool to research negative keywords
List of Typical Skills For a PPC Manager Resume
1
Skills For Group PPC Manager Resume
- Highly numerate with a strong attention to detail and ability to analyse large sets of complex data. Strong knowledge of Excel (ie: pivot tables)
- Superior written and spoken English skills
- Relevant experience in Planning, 3 years in management capacity in a high volume high mix manufacturing environment
- Experience of working to commercial goals and delivering against specified return on investment levels
- Experience in managing PPC keyword campaigns across AdWords & Bing
2
Skills For China PPC Manager Resume
- Good communicator, comfortable with showing what data means and how we can take action based upon it
- Proven track record of managing at least £100,000/month paid search budget
- Experience in production planning, control and management in foreign invested company
- Good knowledge of production plan, scheduling, inventory control and production control
- Proficient in lean manufacturing and good knowledge in Enterprise Lean Sigma
- Good understanding of website analytics: Google Analytics, Adobe Analytics, etc
- A solid understanding of the integrated Digital mix such as Display, SEO, Social and their benefits to PPC
- Excellent knowledge of Google’s Adwords, especially tracking features and integration with Google Analytics
3
Skills For Assistant PPC Manager Resume
- Experience in driving innovation in Paid Search
- Top level graduate with experience in managing PPC and Paid Media for innovative companies
- Have high energy with proven track record in ‘getting stuff done’
- Participate in forming effective paid search strategies
- Provision management for raw material or finishing goods
- Maintain strong knowledge of online advertising, the paid search landscape and industry tools specific to the daily execution of campaigns
- Experience of campaign planning and budget allocation
- Substantial experience in digital marketing account management; with previous accountability for annual billings in excess of £1m
- A good understanding of Google analytics and other web analytics packages
4
Skills For PPC Manager Resume
- Extensiveexperience in PPC is required
- Strong analytical & technical capabilities
- Commercially minded and with the ability to prioritize tasks
- Good data analysis ability and computer application
- Good sense of customer servise
5
Skills For Group PPC Manager Resume
- Good English ability, both writen and oral
- Hands on experience in Paid Search, ideally in an agency role
- Experience of automated 3rd party bid management systems; eg DoubleClick, Marin, Kenshoo
- Demonstrate the ability to achieve results through people
- Bidding up, bidding down, and pausing keywords based on performance
- Developing and managing the Paid Search team to deliver best in class paid marketing
- Launching and optimizing PPC campaigns
- Monitoring budgets and overseeing search platform accounts
6
Skills For China PPC Manager Resume
- Tracking KPIs and producing useful reports for management
- Managing budgets, bids, keyword research, ad copies testing
- Understanding on retail industry
- Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends etc.)
- Working with our in-house design team on banner and ad creation
- Managing daily paid campaign spend to ensure optimum campaign performance
7
Skills For Assistant PPC Manager Resume
- Building new campaigns across multiple Paid Search, Display and Social ad-platforms
- Managing global PPC accounts, bid management, campaign creation and performance analysis
- Work with the existing reporting to inform key stakeholders regarding campaign performance
- Confident working in GA, querying data and problem solving
- Omni-Channel / single customer view optimisation across marketing including attribution
8
Skills For PPC Manager Resume
- Basic understanding of website tracking and tag management
- A/B split testing, Landing page CRO
- Production planning by quarterly according to the analysis of historical order, forecast, capacity and inventory status
- Campaign design, activation, management and optimisation of all PPC channels: Google Search, GDN, Retargeting, Youtube Ads (direct response and branding)
- Active role in PPC budgeting, media planning and reconciliation of budget spent
- Liaise with all digital marketing teams for cohesive cross-channels campaigns: SEO, Social, Affiliate, Email Marketing, 3rd party Partners
- Internal stakeholder management - confidence to develop trusting and long lasting relationships, ability to interact constructively with senior managers
- Familiarity with web technologies and popular tracking/analytics packages
9
Skills For Group PPC Manager Resume
- Understand how to implement tracking for campaigns
- Flexibility for trouble shooting
- Use and optimization of bidding
- Knowledge of the other major PPC platforms such as Bing Ads
- Knowledge of SEO and digital marketing concepts
- Ideally have had exposure to other digital channels (AMS & SEO) and remarketing
- Monitor and drive key metrics. Including but not limited to Daily/Weekly/Monthly Revenue and CoS% targets
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
10
Skills For China PPC Manager Resume
- Be involved in keyword selection and audience targeting
- Supply Chain planning and forecast management for respective production line
- Work with the financial departments to come up with sales, contribution margin and spending plan, drive execution to meet the target
- Work with the content team to improve landing pages, A/B test, CRO
- Report, analyse and interpret data to understand performance, what is impacting performance and what we can do to influence it
List of Typical Responsibilities For a PPC Manager Resume
1
Responsibilities For Group PPC Manager Resume
- Allocate budgets to campaigns
- Understand how to measure the impact of campaigns, and be able to point out key areas of importance to achieve client goals
- Use PPC management and analysis tools such as Marin, Adthena and Tableau
- Use Search Query reports to identify new ideas, keywords, and negatives
- A proactive attitude to find and suggest solutions rather than report on problems
- Able to develop & learn new processes
- Diligent, with meticulous attention to detail
- Confidence to manage client expectations
- Scripts design and creation
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