Product Marketing Director Resume Sample
Austen Block
4320 Montana Mill,
Dallas,
TX
+1 (555) 598 9911
Work Experience
Product Marketing Director
04/2016
-
PRESENT
Phoenix, AZ
- Define messages, create content, build alliances, and create and lead marketing programs targeting the consumer market and work with the rest of our marketing team to execute those programs
- Work closely with our mobile product managers to plan announcements and create content that accurately reflects the benefits of our products
- Identify the analysts and other influencers who matter, and win them over
- Identify conferences, meet-ups and other relevant industry meetings, and drive our participation there
- Create marketing content and programs that drive leads for our sales team
- Create go-to-market and launch plans for new products
- Create collateral and presentations to support direct sales, and participate in customer calls as appropriate
- The ability to lead and motivate without functional power
- Our team members’ health and wellness is our priority as well as rewarding them for their hard work
Principal Product Marketing Director
03/2012
-
10/2015
Philadelphia, PA
- Experience in B-to-B marketing ideally in Asia-Pacific
- Serve as the subject matter expert on the data and security markets, customers, competition, messaging and positioning for sales, sales engineering, partnership development, product management and global training teams
- Drive go-to-market planning and execution for solutions and product families in support of awareness, market-share and revenue growth objectives
- Develop and implement high-impact and differentiated stories that convey the positioning and messaging of the company’s security solutions in vertical and horizontal market segments
- Provide ongoing market insights to product management for consideration in roadmap planning
- Develop high-impact sales tools such as web content, blog entries, eBooks, videos, white papers, presentations, case studies, business cases, TCO/ROI analysis, competitive profiles and sales playbooks
- Evangelize the company’s vision, architecture and overall product strategy
- MBA or equivalent experience growing businesses
- Experience in product marketing or heavily-outbound product management for sophisticated technologies
VP, Product Marketing Director
06/2007
-
09/2011
New York, NY
- Strong domain expertise in enterprise IT
- Create compelling story arcs that convey the value of complex technologies in concise business terms
- Proactive communicator with strong analytical skills
- Strong business acumen and decision-making ability
- Exceptional interpersonal, leadership, and communication skills
- Passion for writing, creating presentations and developing other materials
- Proven ability to work closely with customers, sales and product management to enable their respective successes
Education
Maharishi University of Management
2002 - 2007
Bachelor's Degree in Business
Professional Skills
- Direct and cross-functional management skills, including demonstrated experience being part of a leadership team
- Strong writing skills with experience creating new content, including blogs, reports
- Strong interpersonal skills and demonstrated ability to work across cross-functional teams to achieve business objectives
- Strong collaboration, relationship building and consulting skills
- Excellent written and oral communication/presentation skills including ability to create and deliver effective presentations
- Strong people interaction and Team Building skills
- Proven prior experience in marketing and product management
How to write Product Marketing Director Resume
Product Marketing Director role is responsible for presentation, leadership, messaging, technical, interpersonal, cross-functional, organization, analytical, events, design.
To write great resume for product marketing director job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Product Marketing Director Resume
The section contact information is important in your product marketing director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Product Marketing Director Resume
The section work experience is an essential part of your product marketing director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous product marketing director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular product marketing director position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Product Marketing Director resume experience can include:
- Proven positioning, messaging and content creation skills
- Proven project management skills and the ability deliver sales tools and required content
- Strong leadership and executive presentation skills
- Demonstrated the ability to effectively lead and influence teams outside of your direct reporting relationship
- Outstanding communication skills, especially the ability to convert complex ideas into simple messages
- Experience developing and validating product positioning, messaging, competition, segmentation, and go-to-market strategies
Education on a Product Marketing Director Resume
Make sure to make education a priority on your product marketing director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your product marketing director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Product Marketing Director Resume
When listing skills on your product marketing director resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical product marketing director skills:
- Strong public speaking skills and experience presenting to small and large audiences
- Strong strategic thinking and analytic skills, and the ability to generate credibility with and respect from participants at all levels
- Strong communication skills with an overall ability to lead in a collaborative environment within cross-functional project teams
- Very strong operational and people leadership skills in a matrixed environment
- Strong leadership skills with the ability influence across functions and teams
- Strong analytical and synthesis skills, high intellectual power
List of Typical Experience For a Product Marketing Director Resume
1
Experience For Principal Product Marketing Director Resume
- Prioritizing and mapping customer segments and works with each region’s Field Marketing team on demand creation activities
- Experience working at Salesforce
- Demonstrated ability to influence across organizational boundaries and execute through teams
- Initiating and fostering relationships with development, sales, and other groups within Oracle to help support Oracle’s new developer outreach objectives
- Work with TPG marketing leadership to establish messaging and positioning for UI, UX and augmented reality tools within the ThingWorx platform
2
Experience For Ikam Product & Marketing Director Resume
- Support NPI packaging and pricing
- Responsible for working with the PowerShares product team to support ETF marketing efforts
- Lead patent counsel technical discussions with cross functional technical teams regarding ongoing interactive business and investments
- Disseminate product messaging to all global marketing and sales teams
- Develop financial models to drive strategic decisions on investments, pricing and packaging
- Articulate product value propositions through understanding of customer requirements
- Provide additive marketing campaign support to Sales Managers
- Partner with Product Management to distill key functionality and benefits into core product marketing messages
3
Experience For VP, Product Marketing Director Resume
- Develop analysis to uncover opportunity for increasing repeat player visits focused on all interactive games and Omni-Channel expansion
- Create and maintain concise messaging that resonates with prospective customers
- Self-starter - able to determine own path to success, rather than needing extensive direction
- Drives LOB strategic initiatives in emerging or established markets that present large opportunities for Dell’s LOB
- Contribute to the global marketing strategy for the global MMS Annual Strategic Review Plan
- Deliver clear business requirements as part of product planning
- Support the development of product roadmaps for additive manufacturing offerings across selected customer segments by providing market and customer requirements, competitive intelligence and market trends to position the product for growth
4
Experience For Product & Marketing Director Resume
- Lead creation of product value playbooks
- Perform product life cycle analytics
- Collect competitive information and perform competitive assessments
- Conduct detailed customer segment analysis
- Provide early customer engagement and launch pilot programs with customers
- Design the go-to-market strategy and ensure product launch success including planning/execution of pricing strategy, training, addressing of legal and accounting requirements
- FPGA marketing and/or product planning experience
- Strong demonstrable background in AI/machine learning
- Create product messaging and organize promotion via trade shows, conferences, press releases, etc. through interface with marketing communications
5
Experience For Product Marketing Director, Messaging Resume
- Develop in collaboration with communications the marketing deliverables for new product introduction
- Accountable for the overall commercial success of Sage Business Cloud working with the product marketing team to define the positioning, go-to-market messaging and plans, pricing, tiering, naming and strategies
- Build a revenue growth strategy for Sage Business Cloud and manage delivery of the proposition roadmap, working with the other marketing teams and the Segment and Country Product Marketing Directors that delivers against the financial targets as defined in the business plan
- Define the customer value proposition for Sage Business Cloud and maximise the customer and Sage benefits from effectively defining, positioning and optimizing the roles of partners & alliances in the overall CVP
- Lead the creation of exciting, innovative product launch plans, fuelled with storytelling and customer references for Sage Business Cloud that are fully synchronised with business and revenue goals and ensure effective and ongoing relevancy in the market to drive demand generation and pipeline
6
Experience For Product Marketing Director, Insurancesuite Resume
- Act as a key contact for the marketing organization to provide content, customer insights and feedback as they create innovative marketing campaigns, SEO, web design persona development and target marketing refinements to build pipeline for Sage Business Cloud
- Partner with other functions to develop consistent, standard, award-winning product marketing materials, effective sales training materials and engaging product demonstrations for Sage Business Cloud that are used on stage, in videos and are the basis for customer engagements in the sales and decision process
- Build + maintain an engaged, skilled and high performing Product Marketing Team for Sage Business Cloud enabled through effective recruitment, ongoing coaching, motivation and constant performance/talent management
- Collating published evidence to support GE Healthcare’s value proposition
- Responsible for all marketing collateral to support the sale of Invesco PowerShares ETFs
- Responsible for all marketing plans and campaigns associated with PowerShares product launches or promotions
7
Experience For Product Marketing, Director Resume
- Lead commercial governance for Sage Business Cloud
- Help set the strategy, execute and deploy new product launches. Work closely with product team to communicate and prioritize the sales team’s product needs
- Direct and inspire a team of world-class marketers, including both direct staff and a large ‘dotted line’ organization
- Understanding customer’s clinical and economic needs, as well as values and benefits sought and prioritizing customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans
- Summarize key customer user pain points – based on NPS studies, customer research data and reports- and define how the product fits in users’ workflow and adds value
- Understand the global market and market segments. Develop market intelligence and expertise on buyers, how they buy and their buying criteria, including expertise on competition
- Develop product positioning and messaging articulating the key value and strength and differentiating from its competitors
- Define buyer and user personas and determine market messages and adjust communication for different customer segments
8
Experience For VP, Product Marketing Director, Michigan Resume
- SALES ENABLEMENT: Communicate the product’s value proposition to the sales team, and develop the sales tools that support the selling process of your products
- Lead customer facing demonstration opportunities for all interactive lottery products
- Conducts iLottery technical and product marketing analysis to develop solution definitions and requirements
- Investigate competitive landscape and provide insightful analysis for both North America and EMEA business lottery segments
- Actively participate in all product development meetings to ensure appropriate balance of R&D iLottery investments across the portfolio
- Ensure legal compliance across the iLottery products and services
- Track and report on Oracle Storage Cloud Appliances business across Oracle’s geographies, develop a detailed understanding of wins, losses, competitors and ongoing opportunities in order to build pipeline and accelerate successful completion of sales opportunities
- Drive integrated overall marketing strategy for ADP’s iHCM product offering in collaboration with key EMEA stakeholders in the organization (Product Mgmt, Sales, Marketing, etc.)
9
Experience For Product Marketing Director Epip Resume
- Work with internal and external, EMEA and local, partners to build an inventory of key marketing assets and tools that help to communicate ADP’s HCM story (i.e. white papers, videos, sales collateral, advertisement, emails, events, blogs, etc.) Position ADP as a global thought leader for innovative HCM solutions for the different EMEA Markets
- Promote strong market orientation and influence strategy formulation and investment decisions
- Work with Sales & Client Management to identify and leverage powerful client references to promote ADP’s HCM solutions
- Act as a spokesperson for ADP’s HCM offerings within and outside of the company (events, roadshows, client meetings, etc.)
- Track and report on Oracle IaaS Cloud - Storage business across Oracle’s geographies, develop a detailed understanding of customer success stories, competitors and ongoing opportunities in order to build pipeline and accelerate successful completion of sales opportunities
- Build dialogue with target market to identify core customer needs for GTM and develop future product opportunities
10
Experience For Region Product Marketing Director Resume
- Assess competitive market and customer trends to mitigate product weaknesses and strengthen differentiators
- Position, price, and prepare information to help the sales team successfully sell our products
- Name products and services
- Communicate product capabilities and roadmap to the field
- Crisply articulate key value proposition to the field and train them on core capabilities
- Maintain and distribute up-to-date competitive intelligence to field and channel sales teams
- Evangelize market launch strategy with press, analysts and launch of new releases to installed base and market
- Maintain high level of customer interaction (both 1-to-1 and 1-to-many)
- Prioritise key customer user pain points – based on NPS studies, customer research data and reports- and define how the product fits in users’ workflow and adds value
List of Typical Skills For a Product Marketing Director Resume
1
Skills For Principal Product Marketing Director Resume
- Strong organization skills & process orientation
- Toggle between right brain and left brain skills whether it be driving data-based planning and activation or creating global publisher content deals
- Work experience with 3+ years of experience in Product Marketing, Solutions Marketing, Outbound Product Management or related roles
- Proven experience in leading B2B or B2C product marketing programs
- Develop product positioning and messaging that effectively differentiates the products from the competition
- Excellent understanding of Service Provider market requirements and experience in promoting products to major North American & European Service Providers
2
Skills For Ikam Product & Marketing Director Resume
- Utilize analytical problem solving and interpersonal skills
- Think on your feet, learn/adapt quickly, collaborate effectively, and respond appropriately
- Work effectively to guide decisions and build consensus with a virtual team
- Good experience of Sales/Marketing leadership team
- Strong sales background and experience in negotiating complex deals
- Effectively communicate and present information to team members, top management, customers, and/or suppliers
3
Skills For VP, Product Marketing Director Resume
- Strong interpersonal and Demonstrated ability to work across cross-functional teams to achieve business objectives
- Experience with content development for complex products sold to IT or other technical buyers is strongly desired
- Effectively hire, develop and lead a team to high performance
- Highly developed negotiation, engagement and analytical skills
- Branding, marketing and product marketing related experience
- Partnering with product to define new features and design KPIs that can be A/B tested to validate a feature’s success or failure
4
Skills For Product & Marketing Director Resume
- Experience in developing and presenting marketing plans in keynote Understanding of user language around social, app, web, wearable, marketing
- Experience in a global model planning or executing marketing campaigns across multiple marketing groups and countries
- Experience creating and executing marketing plans and marketing/sales materials
- Proven ability to build compelling technical marketing content and messaging for field and digital campaigns
- Product marketing expertise focusing on data analytics. 1-2 years of experience working with industrial and sensor data
- Develop strong understanding of Java buyers and digital marketing techniques
- Experience building & leading integrated teams from various internal and external organizations
- Strong planning, organizing and change management capabilities
- Proven understanding of sales and marketing across the broader health plan
5
Skills For Product Marketing Director, Messaging Resume
- Demonstrated success in creating and achieving business goals
- 8+ yrs experience in a product management or marketing role, or technical marketing role
- Understands the strategic value that operations, process and tools can bring to the marketing effectiveness
- Experience in a product marketing leadership role preferably at a leading technology company
- Experience working with product, marketing, and legal organizations
- Strong appetite and aptitude to learn new technologies, develop innovative solutions, deliver compelling messaging, and evangelize internally and externally
6
Skills For Product Marketing Director, Insurancesuite Resume
- Good understanding of networking, ARM SOC, Ethernet and Wi-Fi (802.11ax/ac) & Bluetooth technologies
- Experience in product and promotional marketing, ideally at large and
- Exposure to core banking software is a needed skill
- Experience in Field Applications Engineering
- Extensive experience supporting customers, direct sales and distribution sales partners
- Experience in marketing storage solutions with a focus on Storage Cloud
- Product marketing experience, in a B2B technology/software environment
7
Skills For Product Marketing, Director Resume
- Experience in roles such as marketing or sales, evangelism, program management, etc. within the hi-tech industry
- Product marketing experience, in a B2B technology/software environment
- Strong aptitude for distilling complex technical differentiators into simple stories
- Deep expertise in building strong relationships with leaders across organizational / departmental boundaries
- Strong understanding of the discrete GPU market, competitive dynamics and customers
- Deep experience across a wide spectrum of marketing disciplines
- Experience in a product marketing role
- Proven ability to deliver content including presentations, sales guides, webinars, blog posts, web content and white papers
8
Skills For VP, Product Marketing Director, Michigan Resume
- Experience coordinating multiple teams within complex, matrixed organizations
- Assess marketing program effectiveness and apply learnings to future initiatives
- Experience in brand and/or product marketing or related disciplines for internet and/or consumer technology
- Experience in large-scale campaign development working with small- to medium-sized agencies
- Build strong working relationships across all levels of the organization, with specific focus on sales and product management
- Sales and pre-sales experience is a value add
9
Skills For Product Marketing Director Epip Resume
- B2B experience with a top-tier enterprise software/SaaS firm
- Extensive experience with new product launch and new business development
- Experience in digital strategy including areas of new services and software applications, digital marketing and overall business transformation
- Develop and deliver cutting edge messaging and present internally and externally as an effective storyteller
- Research and validate the needs of the end users in the industry through contact with distribution, sales and support staff, and end users
- A strong communicator with the ability to engage at executive levels to influence the development of product and commercial strategies
10
Skills For Region Product Marketing Director Resume
- Relevant program/product or project management experience in satellite communication or similar technical field
- Work experience, including at least 5 years in commercial roles including marketing, product management, customer support or sales
- Product marketing experience with a track record of delivering compelling, breakthrough content in an enterprise software environment
- Marketing experience in matrix organization
- Flexibility and ability to adapt to varying priorities
- Experience in Database, Data Warehouse, BI and analytics technology
- Strong knowledge of the Business Intelligence software space
List of Typical Responsibilities For a Product Marketing Director Resume
1
Responsibilities For Principal Product Marketing Director Resume
- Strong leadership skills, interpersonal and collaboration skills
- Excellent people skills to interact with staff, colleagues and cross-functional teams, and third parties
- Demonstrated experience developing positioning and messaging for products that serve multiple use cases and personas
- Lead identification and understanding of segment-specific product designs in order to analyze and price effectively
- Strong marketing / communications experience in a regional or global role
2
Responsibilities For Ikam Product & Marketing Director Resume
- Deliver sales training and enablement and develop tools such as sales kits, ROI analysis, qualification and messaging guides to enhance sales effectiveness
- Product marketing experience in relevant enterprise IT software
- Experience in product marketing organization
- Marketing experience, preferably with technology based products/services
- Data driven approach to marketing, with experience in measurement and analysis of results
3
Responsibilities For VP, Product Marketing Director Resume
- Eight to ten years sales/marketing experience in a related industry or equivalent
- Establish and execute a simple, yet effective strategy for content
- Build familiarity and demonstrate understanding of portfolio of products (e.g., features, benefits, audiences, differentiators)
- Ensure articulation and effective use of organization’s desired image and brand
- People leader with management experience
- Proven track record as a business development manager, sales executive or a relevant role
- Solid analytical ability, with track record of “test and learn” mindset
- Demonstrated ability to lead multidisciplinary teams and projects
- MBA (Master’s in Business Administration) or MS in a technical field with solid business aptitude is desired but not a hard requirement
4
Responsibilities For Product & Marketing Director Resume
- Experience in the Transportation/ Telematics /Logistics industry is valuable
- Experience in a customer-facing role, supporting enterprise sales cycles
- Product /solution marketing/management, including product launch, experience
- Previous experience in product marketing and/or message development
- Previous marketing experience in educational online program management, inclusive access programs, education services, and employment preparation services
- Previous management experience within the education and publishing markets
- Previous experience of building customer insights
5
Responsibilities For Product Marketing Director, Messaging Resume
- Previous experience in managing budget
- Experience in cloud, platform or analytics space
- Proven history of crafting and executing successful go to market strategies
- Skilled at navigating large global organizations and working together to ensure cross-functional agreement
- Build and maintain strong relationship with new and existing customers to ensure customer satisfaction
- Bring market expertise and product leadership into product development teams
6
Responsibilities For Product Marketing Director, Insurancesuite Resume
- Building business and technical content to help sales understand Oracle vs. competitor’s offerings
- Delivering presentations about Oracle’s differentiated strategy and offerings to customers, both in- person as well as remotely
- Accountable for - create, maintain and evolve - product selling systems and go-to-market strategies including positioning, messaging
- Drive marketing activities, including product launches, physical and online events, demand generation, digital marketing, social, PR, AR, advertising, etc
- Serves as market-facing subject matter expert (SME) for the Decisioning portfolio, including interfacing with industry analysts
- In general, serve as the internal champion of assigned solutions, letting nothing get in the way of achieving the go-to-market goals of assigned solution
7
Responsibilities For Product Marketing, Director Resume
- Define market strategy and drive marketing efforts for building market awareness, the Splunk brand, lead gen, and increasing sales in the IT market
- Work closely with field sales, inside sales, marketing, professional services and others on messaging and target marketing
- Develop positioning and messaging, including clear value propositions and Oracle differentiation
- Develop compelling and appealing content, including presentations, articles and blogs, demos, web copy, social content, audio/video content, etc
- As staffing allows, leads the development of a range of product marketing programs, as required, including customer references, testimonials and case studies
- Manage product training for LimeMates (Limeade’s internal well-being program)
- Assess and understand the buyer persona(s) related to these solutions including needs, motivations, behaviors, attitudes, and buying processes
8
Responsibilities For VP, Product Marketing Director, Michigan Resume
- Develop positioning and messaging platforms which differentiate Blackboard from the competition
- Accountable for the continuous improvement of the product content system, measuring and driving efficacy and efficiency from a cost and usage perspective
- Adhere to legal regulations and industry practices regarding the marketing of investment management products
- Create and drive marketing campaigns to increase awareness and generate demand, including cloud trials
- Drive sales enablement, including sales tools, sales training, and sales programs for lead generation and progression
- Develop product positioning, value proposition, and messaging that differentiates your product
9
Responsibilities For Product Marketing Director Epip Resume
- Content creation: Write, edit and manage the development of engaging marketing content (e.g. blog posts, white papers, customer case studies)
- Launch Support:Lead regional launch process execution, coordinating with HQ launch project leads and communicating with EMEA stakeholders
- Field support:Provide sales teams with product collateral, messaging, competitive analysis, and market sizing to help address opportunities
- Develops product promotion objectives and leads the development of the advertising, catalogue and marketing promotion plans
- Work closely with marketing to ensure content is driving demand for customer expansion and new logo acquisition
10
Responsibilities For Region Product Marketing Director Resume
- Become subject matter expert for patient care unit (nursing) segment – especially medication workflows
- Develop a holistic multi-year product strategy for MedStation, Smart CUBIE and other products including robust segmenting, targeting, positioning and winning value propositions
- Build visually appealing and professional content in form of power point slides, solution briefs, white papers for internal and customer consumption
- Partner with the Web and campaigns teams to drive website strategy, messaging, content, SEO and measure and optimize performance
- Enable the sales teams at all levels on our value proposition and messaging
- Lead and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across channels
- Be willing and able to flex between strategic and tactical/executional responsibilities
- Work with customers to develop compelling assets that tell the story of their success with the product solutions
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