Program Manager, Marketing Resume Sample
Eugene Kulas
3184 Kailyn Place,
Boston,
MA
+1 (555) 156 9805
Work Experience
National Marketing Packages Program Manager
01/2018
-
PRESENT
Chicago, IL
- Experience working with a large budget (>$1M) across multiple media and vendor outlets. Comfort in making decisions within this budget and impact context
- Innovation, Optimization – Leverage deep understanding of both the customer and broader marketplace to develop an opportunistic vision of how to grow the business over time. Develop product and marketing innovations that enable the business to gain competitive advantage and strengthen the business’ financial performance
- Create and drive marketing’s portfolio and program level planning, forecasting and resource management in alignment with enterprise strategies and campaign needs
- Develop, integrate and manage a new global marketing function that facilitates accountability around project management, process adherence, roles and responsibilities, as well as proactive management of due dates
- Manage delivery processes within the marketing department that enable effective capacity planning, work intake, prioritization and utilization of resources
- Prioritize and make trade-off decisions between projects in order to manage workload and marketing team effectiveness
- Create, maintain and socialize a marketing playbook to outline process, governance, procedures, and tools to facilitate operational performance and transparency
Program Manager, Marketing
09/2011
-
11/2017
Los Angeles, CA
- Establish/refine key performance indicators that measure and monitor project performance against targets
- Produce monthly and quarterly time tracking dashboards and leverage data to drive capacity planning
- Manage and ensure adherence to defined processes within the Workfront collaboration tool
- Manage contractors and freelancers, including sourcing, onboarding and budgeting
- Oversee portfolio and program communications and reporting that fosters constructive feedback and data driven decision making
- Mitigate risk while always driving toward continuous improvement
- Willingness to approach projects with a can-do attitude and create process where none exists
- Excel in fast-paced, deadline-driven environment with ability to stay focused and calm. Adept at balancing both short term and long-term priorities
- Creative and entrepreneurial spirit with strong problem-solving skills
Marketing Platform Program Manager
07/2009
-
08/2011
Chicago, IL
- Proven track record of working with cross-functional teams on complex, integrated marketing programs
- Previous experience with Project Management software tools
- Excellent verbal, written, and interpersonal skills, able to calmly and confidently communicate within all levels of the organization
- Solid project management skills including the ability to manage multiple projects simultaneously and resolve conflict with grace and diplomacy
- Lead, influence and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers
- Passion for travel and the Airbnb brand
- Manage and optimize direct mail marketing programs and campaigns that elevate the organization’s brand reputation and help create top-line demand for product offerings and services, with emphasis on new account origination
- Manage the deployment of Umpqua’s Signature Service and Cross-sell programs, including overseeing all production and fulfillment related responsibilities
Education
Strayer University - Woodbridge Campus
2005 - 2009
Bachelor's Degree in Business
Professional Skills
- Use discretion and judgment independently to identify customer experience improvements; present those ideas and create alignment with stakeholders to receive approvals to proceed
- Strong written, verbal and presentation skills with the ability to distill highly complex requirements into compelling business objectives
- Strong presentation skills and able to communicate and inspire a vision
- Experience with a higher-capability data analysis package such as JMP, and/or experience working with/querying databases
- Proven experience in marketing or program management
- Enthusiasm and experience working alongside specialists across engineering, design, content, PR, operations, advertising
- Experience working as a member of distributed teams, product and engineering teams, creative teams, or marketing teams
How to write Program Manager, Marketing Resume
Program Manager, Marketing role is responsible for interpersonal, automation, analysis, training, database, purchasing, reporting, design, research, insurance.
To write great resume for program manager, marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Program Manager, Marketing Resume
The section contact information is important in your program manager, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Program Manager, Marketing Resume
The section work experience is an essential part of your program manager, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous program manager, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular program manager, marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Program Manager, Marketing resume experience can include:
- Support corporate strategy initiates sponsored by Creative Strategies, including periodic travel across Umpqua’s markets to engage in regional meetings, customer research projects, store opening events and other market activities, as assigned
- Experience and skills managing internal and external resources to complete projects against set deadlines and budget
- Extensive prior experience with Salesforce.com and marketing automation solutions such as Eloqua, Marketo, or Adobe
- Experience working with high--level stakeholders including marketing leadership teams
- Knowledgeable in technology markets, and experience in marketing information security, networking or enterprise infrastructure
- Previous experience running a marketing program
Education on a Program Manager, Marketing Resume
Make sure to make education a priority on your program manager, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your program manager, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Program Manager, Marketing Resume
When listing skills on your program manager, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical program manager, marketing skills:
- Direct marketing experience (email and/or print). A solid understanding of direct marketing including delivery, creative constraints and opportunities
- Experience working with ad agencies, graphic designers and media vendors to develop strong creative and execute campaigns
- Client management experience, strong written and verbal communications, high- credibility presence
- Skilled in bringing tools to market working with multiple stakeholders including IT, marketing automation teams, and customer support teams
- Experience writing business requirement documentation for technical audiences, completing user acceptance testing and driving timeline
- Experience in marketing with an emphasis in online marketing, marketing communications and/or brand management
List of Typical Experience For a Program Manager, Marketing Resume
1
Experience For National Marketing Packages Program Manager Resume
- Credentials tied to investing or portfolio construction (CFA, CFP, CIMA, FRM), or equivalent experience
- Experience in investment product marketing, product development, analytics or portfolio management
- Expert skill level with MS-Office Tools: Excel, Powerpoint, Word, Access
- Understanding of web analytics tools (example: Coremetrics, or Omniture)
- Metrics--driven marketing mind and an appreciation/understanding of marketing analytics. platforms such as Omniture, Google, and Social platforms
- Partner with Product Marketing in other SBU’s (USSO and Quill) to drive share best practices, leverage creative and campaigns
- Uses best practices and knowledge of internal and external business issues to solve complex problems. Serves as a resource and/or lead to other staff
2
Experience For Marketing Enablement & Comm Program Manager Resume
- Focus on team members’ development through IDP
- Drive awareness, support, adoption, and participation in your programs
- Act as the primary interface between multiple teams to help ensure successful rollout and to drive usage
- Maintain high-level project schedules, raise potential issues with program manager; suggest and implement solutions as needed
- Contribute to program/project strategy, design, development, and successful implementation
- Analyze program/project metrics and trends to evaluate success of overall program. Anticipate potential issues and implement appropriate remedies
3
Experience For Marketing Platform Program Manager Resume
- High energy self-starter with a can do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy and getting down in the weeds to get the job done
- Write promotional content – eDMs/DMs, landing pages, ads, social media posts, etc.), and provide strategic direction and guidance on the development of content to support the campaign (i.e. reports, presentations, videos, etc)
- Run the day-to-day marketing efforts for Multi-Asset Class Solutions (e.g., managing projects from start to finish)
- Be a key and visible representative of CSBG to the PGs, partnering with EPG and DPG in PDR program reviews to ensure that Spares delivers and receives the right information from the PDR
- As part of Spares Marketing, develop a detailed picture of Spares needs from the PDR process
- Develop and maintain analysis of CoC from Beta Ship until URR, partnering with PG, Installed Base Operations, and the field as needed to obtain lifetime data
4
Experience For Program Manager, Direct Marketing Resume
- Responsible for collaborating with Brand leads to understand marketing strategies and create/manages execution priorities, timing and levers. Drives key brand, category or portfolio initiatives that effectively reach and connect with target consumers. Ensures all brand communications are consistent with brand positioning
- Strong grasp of brand positioning, standards, design language, and ensures consistency with brand positioning. Acts as a brand champion across the organizations collaboratively with design teams to participate in design initiatives
- Familiar with consumer insights techniques and develops a strong working knowledge of the target consumer. Acyas as the link between client/brand and internal creative & technical while clearly leading content team through project requirements
- Partner and build excellent relationships with cross-functional teams to align and strive for well-thought-out and strategic Marketing goals and execution
- Work on the largest Cloud product at Atlassian, Jira Software, and Bitbucket, as well as an exceptionally strong brand of Atlassian
- Facilitate project kickoffs, retros, offsite, and strategic planning sessions. Knowing when to actively lead, when to create space for others to step up, and when to draw out energy and insight from the team
- Support project leads to assemble teams, define scope, kick-off and smoothly run successful projects. Mentor those project owners, and lead some big bet projects yourself
- Work with and be a strategic partner with our Corporate Marketing Team (Events and Community) as well as Functional Teams that need leadership and organization to bring an exceptionally strong brand of Atlassian to market
List of Typical Skills For a Program Manager, Marketing Resume
1
Skills For National Marketing Packages Program Manager Resume
- Experience working with or administering project management, workflow, and collaboration tools such as Jira, Confluence, Trello, etc
- Strategic planning and marketing experience
- Demonstrated creative thinking and creative problem-solving activities
- Experience running cross-functional programs and projects
- Experience in dynamic, fast-changing environments, and the ability to both respond to as well as motivate change
- BA, BS, or equivalent experience
2
Skills For Marketing Enablement & Comm Program Manager Resume
- Program management or similar experience
- Highly organized with a proven ability to drive projects to completion and persevere to get the job done
- Experience in pharmaceutical industry or related field
- Expertise defining, tracking, analyzing performance metrics/KPI’s
- Responsible for planning and execution of direct marketing programs to support customer acquisition, retention and awareness across multiple channels
3
Skills For Marketing Platform Program Manager Resume
- Develop and maintain campaign calendar along with project calendar supporting all ongoing programs
- Identify and report on Key Performance Indicators including across all marketing programs
- Meet financial objectives by estimating requirements and budget while diligently managing costs and expenses to maintain efficiency
- Core strengths around written and verbal communication, infectious positive energy, resilience and high adaptability, and balancing tactics and a sense of urgency with strategy and a clear vision
- Strategically negotiate list purchases in accordance with developed targeting
- Develop and provide creative direction related to multi-channel marketing efforts
4
Skills For Program Manager, Direct Marketing Resume
- Work closely with various internal departments including legal, compliance, business owners and more to support the development and management of each program
- Manage project schedules for all programs in development ensuring timeliness to completion and all programs meet requirements
- Contribute insight and informative analysis to marketing programs and organizational development
- Develop and maintain all relationships with vendors required for marketing program development and launch
- Ensure proper documentation of each program according to record retention guidelines
- Able to keep initiatives moving on time and on budget. Able to foresee and prevent problems in advance and fix any issues quickly
5
Skills For Program Manager, Solutions Marketing Resume
- B.A./B.S./Business, Communications, Marketing or related field
- Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. CFR 210/211, cGMP) specifically,
- Led agile teams or know agile methodologies
- Worked with or inside agencies or on service teams
- Led agile teams or know agile methodologies (Scrum Certified)
- Review and recommend production processes and technique to create efficiencies
- Assist with ad hoc initiatives and projects when delegated by management
- Manager and development of people
6
Skills For Program Manager, Outbound Marketing Resume
- High level of detail orientation and solution oriented
- Proven leadership competencies to include setting vision and strategy, building teams, knowing the business, driving for results, and encouraging open exchange of ideas and knowledge
- Strong, proven experience across multiple functions including customer service in fast-paced, service/team environment (call center, customer service, marketing services)
- Strong problem solving abilities in complex, compliance regulated department
- Experience in marketing operations with a focus in Email, Print, and SMS channels
- Customer database management and customer relationship management
7
Skills For Program Manager, Product Marketing & Adoption Resume
- A highly motivated change agent that drives business-focused solutions
- Extensive experience in best practices and test execution using Email, Print, and SMS channels in a fast-changing environment supporting B2B customers
- Core competency in organizing information, channeling its’ flow, and filtering the content to deliver the extended team what they most need to act effectively
- Foster an environment of learning and innovation to support team members’ professional development, enabling them to meet or exceed business objectives and attain personal career goals
- Product or technical marketing experience is highly desirable
- Excellent collaborator & communicator, forms cross-functional partnerships to get things done
- Lay out clear messages and value propositions in clean and concise collateral
- Familiarity with one or more families of semiconductor equipment, in either deposition or etch
8
Skills For Field Marketing Campaigns Program Manager Resume
- Solid experience in establishing marketing and sales partnership to deliver best-in-class customer experience through Marketing programs to B2B customers required
- Detail oriented, highly organized individual with demonstrated problem solving abilities and project management skills, often coordinating multiple projects including working in cross-functional teams
- Excellent oral and written communication skills, strong interpersonal skills and ability to work independently and to clearly communicate ideas, decisions and reasoning to a broad audience
- Demonstrated ability to interface with all levels of management, and ability to work confidently across various functional groups within a complex matrixed organization
- Proven ability to structure projects and independently lead the execution of complex marketing campaigns, supporting strategy development, creating tactical plans, managing budgets and reporting results
- Experience working with/managing agencies and/or vendors is needed
- Maintain and revise procedures to ensure efficient and effective operation of programs/projects and supporting systems
9
Skills For Program Manager, Customer Marketing Resume
- Marketing communications and/or program management experience
- Assist with management of larger program/project including budget, contracts, invoicing, and purchasing
- Exposure to and familiarity with campaign analysis and reporting platforms (ESP reporting systems, Tableau, Domo, etc.)
- Develops & executes the Geo’s full year marketing plan
- Manage programs / projects for our Global Field Marketing team
- Independently identify campaign and program improvement opportunities across Email, Print, and SMS landscapes for Staples
10
Skills For Program Manager, Superbrand Marketing Resume
- Facilitate project kickoffs, retros, offsite, and planning sessions. Knowing when to actively lead, when to create space for others to step up, and when to draw out energy and insight from the team
- Support project leads to assemble teams, define scope, kick-off and smoothly run successful projects. Mentor those project owners, and lead some projects yourself
- Facilitate prioritization, risk identification and mitigation, resource allocation, roles and responsibilities across projects and programs
- Collaborate with other program managers to architect and implement common processes and patterns across marketing, striking a fine balance with enough structure to enable clarity of purpose and focus but eliminating constraints to speed, flexibility and creativity
- Analyze team surveys, conduct interviews, and anything else needed to collect data and distill insight about where your team is rocking and where it can improve
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