Regional Marketing Resume Sample
Terrence Predovic
71334 Reynolds Rapids,
Phoenix,
AZ
+1 (555) 768 0575
Work Experience
Regional Marketing Specialist
11/2016
-
PRESENT
Detroit, MI
- Provide marketing tactical support to Coldwell Banker’s Broker and Agent network, leveraging Coldwell Banker’s brand tools and platforms
- Provide guidance to Atlantic & Northeast / Southwest Ontario Marketing Managers for delivery & packaging of regional insight, and provide insight specifically for GTA, developed from performance reporting / tracking & trending analysis; weekly, monthly, deep dives down to market level focused on kpi’s to maximize regional profit & loss, packaged for VP to ELT audiences
- Synthesize above information to create a regional view of areas of opportunity
- Act as single point of contact for Competitive intelligence collection & analysis
- Perform Sub-regional market analysis & prioritization for brand spend planning
- Implement regional quarterly planning processes for Ontario & Atlantic, and coordinate the process for all Regional Marketing – where to focus for largest impact
- ID & secure prioritization of Ontario & Atlantic regional tactics into quarterly planning process
Regional Marketing Executive
08/2011
-
10/2016
Houston, TX
- Co-own the brief, with Regional Brand for Ontario & Atlantic Regional specific value prop enhancements / offers / tactics, and act as business owner through GTM process
- Provide direction for Network build / roaming planning by market for Ontario & Atlantic CBU input into network investment prioritization & categorization
- Provide input for regional build business case development (own business benefits) for Ontario & Atlantic regions
- Program dashboard design, analysis & PIR development for Ontario & Atlantic regional programs
- Package and synthesize all regional opportunities into a clear set of priorities for quarterly execution on Rogers wireless, and present to executive level cross-functionally
- Act as the prime, working with brand, to ensure all campaigns achieve the required level of regional specific messaging, and media weighting at all customer touchpoints
- Own the message prioritization for all regions on rogers.com, linked to short, medium and long term business objectives
Regional Marketing
02/2007
-
03/2011
Phoenix, AZ
- ID opportunities for multi-region, branded store programs
- Support the same process for Fido, primed by an ON & Atl team member
- Lead/Assist to lead integrated marketing communication activities, including sponsorships, conferences and client events
- Plan and strategize advertising and marketing collaterals
- Initiate and drive cross-business and co-brand marketing strategies and plans
- Lead/Assist to lead regional internal and external campaigns and activities
- Leverage digital media to improve efficiency and enhance event experience
Education
Whitworth University
2002 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Prior experience managing small team. Strong leadership skills with the ability to motivate individuals
- Fluent in English language oral and written skills, international experience and foreign language skills would be an asset
- Strong influencing and negotiating skills; ability to balance competing priorities and diverse points of view
- Confident with a combination of strong analytical and strategic thinking for insight with excellent verbal, written and interpersonal skills
- Experience with project management, negotiation and strong decision-making skills
- Demonstrates strong project management and collaboration/networking skills
- Demonstrated marketing skills and relevant experience
How to write Regional Marketing Resume
Regional Marketing role is responsible for interpersonal, english, marketing, organizational, business, reporting, languages, analytical, communications, customer.
To write great resume for regional marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Regional Marketing Resume
The section contact information is important in your regional marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Regional Marketing Resume
The section work experience is an essential part of your regional marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous regional marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular regional marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Regional Marketing resume experience can include:
- Strong, effective communication and interpersonal skills through email, phone, and personal interactions
- Outstanding communication skills with an excellent command of the English language, both written and verbal
- Possesses strong presentation, communication and writing skills and creative abilities to create differentiated messaging and programming
- Demonstrate productivity using time efficiently and effectively to meet deadlines and deliver results
- Demonstrate leadership ability through relationship building, professionalism and ability to effectively lead and influence business partners
- Exceptional organization, attention to detail and problem-solving skills, with the ability to multi-task and prioritize projects
Education on a Regional Marketing Resume
Make sure to make education a priority on your regional marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your regional marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Regional Marketing Resume
When listing skills on your regional marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical regional marketing skills:
- Strong analytical skills and experience in metrics tracking
- Exceptional project management skills and organizational skills
- Excellent event planning, project management, and oral and written communications skills are needed to develop marketing programs from start to finish
- Analytical skills with previous experience developing strategic marketing plans
- Good negotiation skills with assertiveness and persistence to working out pricing packages with vendors
- Strong, confident Communication and Presentation Skills to varying organizational levels and functions
List of Typical Experience For a Regional Marketing Resume
1
Experience For Regional Marketing Specialist Resume
- Experience in marketing experience
- Proven experience influencing across a matrix organization, preferably have been in a regional role in APAC before
- Proven experience and capabilities in digital marketing, communications, and demand generation
- Experience in writing copy for emails, landing pages, and CTAs, designing and executing A/B tests, and drawing actionable conclusions from results
- Experience with in-bound marketing, direct marketing, telemarketing, event marketing, collateral development, et
2
Experience For Regional Marketing Executive Resume
- Experience creating and executing events including promotion and staffing
- Demonstrated ability in converting marketing discipline and strategies into marketing campaigns that impact financial results
- Track marketing initiatives through Google Analytics and internal marketing reports to provide recommendations to increase marketing program effectiveness
- Demonstrated ability in a marketing role, managing agencies and internal partners
- Digital marketing experience, in a corporate marketing department or agency environment
- Proficiency in MS Office (Word, Excel, PowerPoint), Instant Messaging, Remote Connection to network, and experience performing Internet research
3
Experience For Regional Marketing Associate Resume
- Marketing experience, preferably in homebuilding or real estate
- Field marketing experience, driving customer engagement and brand adoption through value add programs and events
- Experience with some marketing automation platforms such as Marketo and campaign and reporting on Salesforce
- Experience with marketing automation platforms such as Marketo and campaign and reporting on Salesforce
- Experience of having delivered a wide range of tactical marketing activity (sponsorship, events, PR, professional networks, display, collateral)
4
Experience For Director, Regional Marketing Resume
- Experience as a marketing consultant, sales, sales enablement or training provider
- Experience in managing tele marketing or tele sales teams
- Experience in creating and implementing new customer acquisition plans
- Demonstrated ability to lead others in problem solving towards achieving overall objectives
- Work with regional marketers to develop and execute marketing plans with key customers for priority campaigns
- Professional with 7+ years relevant work experience in the Semi-conductor, CE or IT marketing (either corporate or agency background)
- Build relationships with local mall marketing staff to deliver strong co-op campaigns
- Coordinate local events to enhance customer experience and impact on buying decisions on site
5
Experience For Director Regional Marketing Resume
- Experience in marketing, preferably in retail
- BS in Business/Marketing or equivalent experience
- Develop and implement effective marketing programs
- Works with Retail Communications to schedule regular education sessions on marketing priorities (ie. store events, promotions, email capture, local outreach)
- Experience with process planning and management
- Extensive experience with event planning
- Preferably 5 years of marketing experience
- Highly organized and detail-oriented with the ability to manage multiple projects and juggle competing priorities and deadlines
- Experience developing presentation materials suitable for executive level management
6
Experience For Senior Regional Marketing Director Resume
- Demand generation experience for a consulting or advisory firm
- Evidence of working within different customer groups, e.g. healthcare, food, pharma
- Marketing or related experience
- Demonstrated ability to execute successful marketing initiatives
- Marketing experience, preferably business-to-business (B2B)
- Two years of entry level marketing experience in a professional or financial services environment
7
Experience For Regional Marketing Analyst Resume
- Ideally experience in more than 1 area of marketing and/or sales
- Experience with brand media and advertising development/implementation
- Experience in professional marketing
- Sales or marketing experience in pharmaceuticals, medical devices, or as a supplier to the pharmaceutical industry
- Build strong working relationships with stakeholders at all levels of an organisation
- Working knowledge of SEO/SEM, facebook advertising, and banner display ads
- Coordinating non GEM managed client events, including venues, client invites, on-site support and follow ups as required
- Working knowledge of Salesforce and marketing automation tools (i.e.: Marketo, Act On, Silver pop, etc.)
8
Experience For Senior Regional Marketing Specialist Resume
- Understanding of customer and market dynamics, needs, and requirements
- Understanding of the company’s objectives, strategies and targets
- Understanding the organization’s markets and competitive dynamics
- Creating concise and relevant communications to keep all stakeholders up to date with planned activity and contributing to regular internal reports
- Working knowledge of CRM software including updating, maintenance and list generation
- Working knowledge of desktop publishing software (Adobe InDesign)
- Communicate regional and store plans to Regional Marketing team, including attending all Regional Marketing staff meetings, calls and training sessions
9
Experience For Regional Marketing Assistant Resume
- Develop and maintain thought leadership calendars, presentations, events tracking, 1:1 client meeting tracking, Client Insight MFiD reporting requirements
- Work closely with the BBA Marketing & Communications teams to co-ordinate marketing efforts and ensure efficiencies across the Marketing department
- Responsible for hiring and training of all new marketing representatives
- Report on marketing performance monthly to Group Marketing Manager, and Group Sales & Marketing Director
- Create local and regional awareness, building traffic-driving marketing strategies for full-price and company stores
- Develop new store opening strategies, working with the Director of Marketing & Media
10
Experience For Manager Regional Marketing Resume
- Train Aspiring Operator Trainees (AOT’s) and District Store Manager’s in Local Store Planning (diagnosis, planning, execution, measurement)
- Assist in development of Regional/local marketing collateral as directed by Regional Marketing Leader/Marketing Managers
- Consultative approach to working with marketing and client service professionals at all levels, including Partners
- Notable achievements in improving marketing ROI and directly impacting revenue
- Steer ongoing optimization of marketing mix performance through rigorous results analysis and applied learning’s
List of Typical Skills For a Regional Marketing Resume
1
Skills For Regional Marketing Specialist Resume
- Demonstrate multi-tasking skills, creativity, and initiative
- Knowledge of events and strong organizational skills
- Self-motivated, strong communication, project management and organizational skills
- Excellent skills in MS Windows applications
- Good PC skills, particularly Microsoft Outlook, Word, Excel, PowerPoint
- Strong leadership and interpersonal skills, including the ability to work with senior executives and their teams
- Proactive self-starter with strong project management skills who can work independently within established parameters
- Excellent presentation skills and ability to influence and engage audience
- Excellent communication skills both verbal and written in English (Fluent). Spanish and or/ another European language would be highly advantageous
2
Skills For Regional Marketing Executive Resume
- Excellent skills in MS Windows applications needed
- Excellent communication skills both verbal and written in English (Fluent). Arabic would be highly advantageous
- Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups
- Strong presentation, selling, and negotiation skills
- Demonstrated leadership skills and cross-functional participation with the ability to manage internal and external stakeholders
3
Skills For Regional Marketing Associate Resume
- Excellent writing skills, with ability to express subject matter knowledge, procedures and processes in a clear, orderly and easily understood presentation
- Proven marketing demand generation experience: lead generation, ROI, marketing effectiveness, and event management
- Self-motivated “go-getter” and proven track record in a fast-paced environment and organizational skills to manage multiple projects with successful execution
- Excellent campaign process and management skills
- Excellent project management and communication skills (written and oral English)
- Effectively manage and optimize overall marketing spend, including re-forecasting, reconciliation and reporting
- Intermediate IT skills in MS Office programs, Subaru databases and the Internet
- Demonstrated previous advertising agency or successful marketing experience
4
Skills For Director, Regional Marketing Resume
- Raise B2B customer capability to effectively and efficiently execute BP offers and programs
- Prior experience interacting with small business owners, with an understanding of their operations
- Prior experience finding and nurturing local influencers
- Proven track record in establishing and maintaining strong relationships with management team
- Savvy and proven success delivering integrated marketing campaigns and programs that deliver a strong ROI – on time, within budget
- Experience leveraging social media platforms to enhance program effectiveness
- Two years of experience in Marketing or Public Relations or a similar experience in a complex casino environment or other large commercial enterprise
- Computer proficiency in Microsoft Office (Word, PowerPoint, Excel) and social collaboration skills
- Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook)
5
Skills For Director Regional Marketing Resume
- Effectively and efficiently manage and keep projects on track
- Effectively represent company to customers
- Spanish and Italian language skills are desirable
- Dutch language skills are desirable
- Demonstrates creativity and good judgment
- Outstanding collaboration, organizational and interpersonal communication skills with diverse stakeholders at all levels of the organization
- Able to effectively collaborate with region’s leadership – RMP, PICs, and other key partners
- Able to effectively collaborate with region’s leadership – RMP, PICs, and tother key partners
- Strategic thinker who can effectively manage multiple projects simultaneously and work well in a cross-functional, multi-cultural team environment
6
Skills For Senior Regional Marketing Director Resume
- Advanced interpersonal & communication skills
- Develop plans to effectively combat competitive intrusions
- Self-motivated, strong team player with a proven track record of success
- Solid experience in performance marketing
- Effectively execute local events and initiatives such as tradeshows and House Parties
- Demonstrated ability to write and proofread effective copy that drives online conversions
- Able to work effectively and independently in a complex professional environment
- Executive level communication and reporting skills
- Extensive exposure and hands-on experience, with proven success, in integrated marketing planning and development
7
Skills For Regional Marketing Analyst Resume
- Getting Organized– Is well organized, resourceful and innovative; effective and efficient at working with multiple resources to get things done
- Marketing experience or additional qualifications (CIM) is an advantage
- Provide strong leadership in balancing and managing the demands for meeting both short term and long term requirements and initiatives
- Demonstrated capacity for developing and understanding marketing strategy
- Demonstrable experience leading and managing SEO/SEM, social media and display advertising campaigns
- Solid understanding of event marketing program creation, execution, measurement, analysis and reporting
- Experience in supporting and executing field marketing programs, preferably in the enterprise software industry
- Significant downstream marketing experience and development of marketing communication plans and strategies
- Experience with managing scaled marketing campaigns or product roll-outs
8
Skills For Senior Regional Marketing Specialist Resume
- Demonstrated proficiency on leveraging CRM and marketing automation tools (Microsoft CRM & Dynamics)
- Experience in the casino marketing and/or hospitality industry
- Strong budget management expertise
- Experience with some marketing automation platforms such as Marketo and campaign and reporting on Salesforce.com
- Higher education qualification in marketing or 1 or more year experience in a marketing role
- Marketing experience, preferably business-to-business (B2B)
- Strong business acumen with a keen sense of urgency
9
Skills For Regional Marketing Assistant Resume
- Demonstrated leadership capabilities within a diverse, dynamic and agile team environment
- Operate in a regional, and globally matrixed environment
- Strong leadership capabilities to drive cross-functional projects in a matrix organization, developing and empowering a high performing team
- Experience working in a Professional Services environment considered an asset
- Strong computer literacy including proficiency in Microsoft Outlook, Word, Excel and PowerPoint
10
Skills For Manager Regional Marketing Resume
- Demonstrates positive leadership, judgment and remains objective and professional in a high-pressure environment
- Experience working closely with sales team and sales leadership
- Experience with budgeting responsibility
- Demonstrated ability to work independently, within a team, and cross-functionally
- Consult and coach B2B customers, and their site operators, on improvement of the consumer site experience
- Experience with in-bound marketing, direct marketing, digital & social media marketing, event management, collateral development, etc
- Proven track record of achieving marketing goals and demonstrating results from previous positions
List of Typical Responsibilities For a Regional Marketing Resume
1
Responsibilities For Regional Marketing Specialist Resume
- Effectively forecast and manage annual regional budget
- Organizational skills to manage multiple projects with successful execution
- Lead the rollup & analysis of Global Marketing Operating units’ consolidated financial plans/forecasts, with insightful commentary and analysis
- Strong understanding of the SMB channel
- Proven record of solving problems at-scale
- Proven track record in building collaboration, communication and teamwork across a local and global organization
- Skilled in spreadsheet data, accounting analysis, and related software
- Skilled in analysis and ability to review and interpret large amounts of data and provide insight regarding observable trends
- Establish a strong relationship with Esri’s distributors in the region and provide guidance to their marketing functions
2
Responsibilities For Regional Marketing Executive Resume
- Experience in project and event management
- Marketing experience in a professional services or B2B environment
- Oversee and project manage key engagement and lead generation initiatives; track the milestones of project deliverables and prioritize initiatives accordingly
- Analyse divisional PPC results to ensure effective campaign performance
- Work with Retail Marketing Teams to integrate and optimize content for Field communications to improve marketing effectiveness and execution
- Coordination with Regional Campaign marketing manager to measure the effectiveness & results of global and regional campaigns
- Self-motivated “go-getter” and proven track record in a fast-paced environment
3
Responsibilities For Regional Marketing Associate Resume
- Demonstrated ability to negotiate with vendors/venues to ensure contracts are in scope and on budget
- Sets and monitors marketing KPIs, optimize to improve effectiveness
- Ensure relevant and effective social media activities at store level
- Create great presentations with strong narratives
- BA/BS and 0-3 years of business development or relationship management experience in the investment management or broader financial services industry
4
Responsibilities For Director, Regional Marketing Resume
- Increase revenue through effective community programs
- Strategically write effective, keyword rich copy on community web pages, email campaigns and digital ads to drive web traffic and trigger online leads
- Working closely with the Corporate Marketing resources within Cushman & Wakefield
- Researching, analyzing, and reporting industry trends and data from multiple sources that impact business’ volume, margins, utilization, and market share
- Assist with tracking marketing expenditures and reporting on the performance of marketing activities and campaigns
5
Responsibilities For Director Regional Marketing Resume
- Work with the Regional Marketing Manager to implement a local marketing strategy (events, media, sponsorship, PR, etc)
- Report on key success metrics weekly, monthly, quarterly and annually (email performance, campaign performance, revenue tracking and pipeline tracking)
- Generate monthly slides for regional sales meetings with key data and upcoming/past marketing initiatives
- Create first year marketing plans for funding and execution
- Provide sales support as directed by Regional Marketing Leader/Marketing Managers
- Understand communities’ buyer demographics and marketing best practices to create and execute marketing strategies for new home communities
- Maintain marketing materials including brochures, promotional items and tradeshow equipment
6
Responsibilities For Senior Regional Marketing Director Resume
- Have an innate curiosity and learning agility with a strategic mindset
- Development and localization of sales enablement tools including presentations, collateral, success stories etc
- Product Marketing Campaigns
- Event Planning & Management
- Update subscription lists for email marketing, targeted invitation lists and campaigns in Microsoft Dynamics
- Follow up with sales on opportunities and leads generated through marketing events
- Tracks marketing budget and spend for assigned events and campaigns
7
Responsibilities For Regional Marketing Analyst Resume
- A love for data and reporting
- Work closely with the Sales Team on managing the lead qualification process from lead capture through the follow up process
- Obtain feedback on quality of leads (MQLs) and sales opportunities generated from marketing campaigns
- Execute sales events and collaborate with global marketing department on large scale events
- Arrange local sales events including venue, refreshments and guest lists
- Responsible for coordination of all Local Store Marketing added value initiatives and public relations activities
- Maximize impact of marketing spend on traditional and digital media
- Support underperforming store efforts with District Store Managers
- Understands CRM systems and marketing automation platforms, preferably Salesforce
8
Responsibilities For Senior Regional Marketing Specialist Resume
- Successful implementation and usage of key martech tools that translate to better performance marketing
- Over and above digibank, this role’s KPIs include delivering business targets for the retail parts of the non-digibank markets
- Commercial Marketing Leadership
- In a marketing role
- An understanding of various martech solutions
- Support follow-up efforts to ensure that client or prospective client’s questions or issues are being addressed
- Maintain information in CRM system to ensure accurate tracking and analytics
- Be the face for assigned city for all MINDBODY communications including, brand education, engagement and support
9
Responsibilities For Regional Marketing Assistant Resume
- Assist with the coordination of client, referral and community initiatives, as well as internal marketing-related projects and events
- Drive, support, and facilitate education/brand initiatives with SEEs.
- Serve as brand representative at local events, working closely with the field team and club personnel in coordinating and executing grassroots marketing efforts
- Manage the creative services acting as a liaison between the field and creative teams through briefing, routing, editing and approving signage, direct mail, email, online advertising, and local/club-level initiatives
- Ensure current and upcoming campaigns are trafficked and executed on time, within budget, and error free
- Brand consultant for Regional Marketing output
- Facilitate and coordinate the production and flow of work from creation to execution
- Management of team’s effort to provide timely design, creation and development of strategic, conceptul sales presentations for the IMG College sales staff. Includes
10
Responsibilities For Manager Regional Marketing Resume
- AMC Pilot: The optimization of consumer journeys on the newly launched sites to maximize key buying actions and sales of vehicles
- E-Commerce Strategy: The delivery of e-Commerce strategy and plan for Ford Marketing Sales and Service
- E-Commerce Deployment: The ongoing support and roll-out of additional SKU’s on Tmall
- Can be based out of Dallas, Houston or Austin
- Work under the direction of the Marketing Manager and Regional Sales Manager to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve store goals
- Work with the Director of Marketing to develop a regional marketing plan that aligns with the firm’s operating plan. Act as project manager to
- Manage analysis and reporting of marketing program performance vs. KPIs
- Participate in the development of detailed Regional project plans, timelines and measurements
- Achieve lead generation (volume and quality) targets to deliver EMEA revenue growth, with a primary focus on the key markets of Germany, UK, France, and Italy
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