Senior Analyst, Digital Analytics Resume Sample
Arvid Metz
9915 Leonel Track,
Philadelphia,
PA
+1 (555) 194 2464
Work Experience
Senior Analyst, Digital Analytics
05/2018
-
PRESENT
New York, NY
- Design experiments, review and validate test data, conduct analysis, and report results to measure impact of functionality enhancements to site metrics such as traffic and conversion
- Fully understand and apply capabilities of digital analytics tools
- Create A/B or multivariate tests to inform digital strategy. Drive learning’s from both positive and negative outcomes
- Partner with internal stakeholders to write Adobe Analytics tracking requirements for HBO’s digital initiatives
- Experience using Adobe Analytics (implementation and reporting)
- Self-starter who is not afraid to take initiative
- Aides the planning team in measuring the success of media campaigns, comparing this performance to the client’s objectives, and constantly seeking ways to improve the accuracy or timeliness of this measurement
- Reports to Sr. Manager. Responsible for helping others and providing on-the-job training or guidance
- Build an evolving digital analytics strategy that drives an enterprise architecture for digital analytics creating one-view of our member providing the frame work for personalization, marketing automation and data driven decisions
Senior Analyst Digital Analytics
12/2013
-
11/2017
Houston, TX
- Lead client discovery meetings to identify core business goals and KPIs that empower the creation of reports, dashboards, analysis and optimizations
- Perform in-depth analysis of digital campaigns, website, mobile app, social media and content performance in order to drive member acquisition and retention
- Actively partner with other internal digital channel owners to develop and execute holistic digital experiences for our members; digital media, social media, mobile apps, content strategy and digital club experience
- Operate within a cross functional team including platform lead, design, user experience, development and CMS driving the vision and evolution of websites for Life Time Fitness
- Developing and executing on-going A/B tests, multivariate tests and user labs to fine tune performance and create the optimal member website experience
- Ensure consistent metric data collection strategy across all Digital channels
- Drive decisions regarding the investment, management, and usage of analytic software solution needs
- Establish a strong relationship with day to day clients through a demonstration of industry knowledge and a deep understanding of client’s business objectives
HBO Senior Analyst, Digital Analytics
02/2007
-
09/2013
Detroit, MI
- Develop measurement plans and reports that are relevant to the client’s business and their creative/media testing
- Prepares micro (campaign level) and macro (success stories; case studies; product analysis) post campaign analytics on campaign results using several digital analytics tools and software products
- Consults on performance analysis to inform the media strategy and digital sales specialists on digital performance information
- Report pulling – identify the appropriate data to include in the analysis
- Analysis – analyzing the data to find patterns, trends, and stories
- Preparation – organizing the data into a story that is designed and client facing
- Presents campaign analytics to clients, agencies, and sellers
- Review the analysis and story with the seller to collaborate on client presentation
- Either on teleconference or in person, present the data, analysis and observations + recommendations to the client
Education
University of California - Santa Cruz
2001 - 2006
Bachelor's Degree in Engineering
Professional Skills
- Strong Excel skills and a proven track record with complex problem solving
- Excellent interpersonal skills to develop and present effective presentations
- Excellent written communication, oral communication, presentation skills
- Reporting Skills - Ability to make sense of data, data collection and pulling the data into reports in Excel, Qlik, Tableau
- Experience with Omniture, Google Analytics, etc., including a strong understanding of the tools both functionally and technically
- Presentation skills and the ability to articulate complex analytic concepts to marketing oriented audiences
- Experience with .com/online and mobile metrics & user experience
How to write Senior Analyst, Digital Analytics Resume
Senior Analyst, Digital Analytics role is responsible for general, software, modeling, digital, research, design, reporting, architecture, database, training.
To write great resume for senior analyst, digital analytics job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Analyst, Digital Analytics Resume
The section contact information is important in your senior analyst, digital analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Analyst, Digital Analytics Resume
The section work experience is an essential part of your senior analyst, digital analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior analyst, digital analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior analyst, digital analytics position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Analyst, Digital Analytics resume experience can include:
- Experience with top social listening platforms (Crimson Hexagon, Netbase, etc)
- Well organized and able to manage competing priorities
- Experience in web analytics with an understanding of how to leverage data to make informed business decisions
- Experience with site analytics, SQL, statistical computing (e.g. R)
- Experience in the application of decision sciences in one or more of the following areas
- Understanding of and appreciation for a customer-centric approach and culture
Education on a Senior Analyst, Digital Analytics Resume
Make sure to make education a priority on your senior analyst, digital analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior analyst, digital analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Analyst, Digital Analytics Resume
When listing skills on your senior analyst, digital analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior analyst, digital analytics skills:
- Communicate digital information clearly and effectively to non-technical audiences
- Experience in digital trafficking, ops or analysis in the advertising/media space
- Forge strong relationships with both IT (web, ops, development, etc.) and business (Brand, Marketing, Operations, Merchandising, QA, etc.) teams
- Demonstrated track record of results driving growth of revenue, conversion and overall profitability through translating insights to action
- Strong hands-on expertise using statistical analysis and data manipulation software/tools
- Passion & pride in doing creative work to make a strong impact on the overall business
List of Typical Experience For a Senior Analyst, Digital Analytics Resume
1
Experience For Senior Analyst Digital Analytics Resume
- Analyze and report on website data including traffic patterns, order volume, conversion funnel, navigation behavior, and product selection
- Analyze and report on Digital channels performance, create monthly forecasting templates at channel level and report on daily performance
- Obtain and analyze large, complex data from multiple sources and from disparate data sets
- Translate business requirements into new site metrics that need to be tracked and communicate those requirements to our technical teams. (i.e., Engineers and Business Intelligence) Monitor data integrity through a series of dashboards and reports to ensure that analytics tags retain integrity across releases
- Create tracking strategies and work closely with engineers in the implementation of tags to ensure the right data is being measured. Oversee tag management services and maintain integrity across multiple sources of data
- Build performance reports and analyze web data using Omniture/Adobe Analytics. Ad-hoc analysis to support internal business groups
- Experience in a highly analytical environment. e.g. corporate strategy, planning and/or analysis, management consulting, investment banking or similarly analytical environment
- Manage projects involving a large number of partners and experience working in cross-functional teams. Comfortable with ambiguity and able to frame up key questions and the analyses needed to answer them
- Strong collaboration skills with the ability to effectively partner across all levels and skill sets
2
Experience For Senior Analyst, Digital Analytics, Cnbc Resume
- Conduct strategic analysis through data to identify business opportunities and inform business strategy
- Collaborate closely with Marketing, Tech and Data Office to implement and continuously refine segmentations, predictive models, and other targeting approaches to improve return of investment efforts
- Develop long and short term learning objectives and test plans, implement statistically valid in market tests and interpret results to inform subsequent strategies
- Optimize return on investment of marketing investments across programs and acquisition channels by utilizing mathematical optimization techniques
- Collaborate with Marketing to oversee digital marketing campaigns
3
Experience For HBO Senior Analyst, Digital Analytics Resume
- Ensure proper tagging of all websites / pages
- Collaborate on customer lifetime value studies, and work with the Digital team to present / cross-sell new analytic services
- Lead analytic strategy sessions across paid (SEM, Display, Programmatic), earned (SEO, Social) and owned media, and support team in presentation of large scale initiatives
- Social Buzz Monitoring – The collection and analysis of social conversation around film content & activity (most notably a trailer). This includes pulling volume, tone and conversation topics, as well as more granular demographic information, and benchmarking against historical examples
- Digital Campaign Reporting & Optimization – The analysis of our primary digital paid and organic campaign metrics across key platforms (including video views, social engagement, search activity) to drive actionable campaign insights
- Box Office Model Support – Supporting process of using digital & social data to project potential box office performance and optimize marketing campaigns tactics
4
Experience For Analyst / Senior Analyst Digital Analytics Resume
- Data Acquisition & Maintenance – Onboard new internal and external data sets that can be integrated into campaign insights, modeling and reporting capabilities
- DIGITAL CAMPAIGN REPORTING & OPTIMIZATION
- AUDIENCE FEEDBACK & INSIGHTS
- DATA MANAGEMENT & BOX OFFICE MODELING SUPPORT
- Define and operationalize strategies to measure touchpoints along various constituent-specific journey maps and their related digital products. (20%)
- Monitor and analyze various data streams. (25%)
- Translate data and recommend actions through appropriate forms of communication (stand-ups, memos, dashboards, decks, infographics) to inform iterations to continually improve products and experiences for our constituents. (25%)
5
Experience For Analytics Lead & Senior Analyst Digital Analytics Resume
- Coordinate with and advise internal teams to monitor activities as they relate to overall constituent-related goals (5%)
- Stay on top of industry trends and best practices. (5%)
- Perform insightful ad hoc analyses to support online business initiatives and optimize profitability
- Work with Sr. Director and agency partner to maintain page tagging standards and build business processes to streamline tagging conventions across digital properties
- Effectively work and communicate with digital and IT teams to create business requirements, test implementations and continuously monitor data integrity
- Stay current on latest Internet and analytics developments as related to retail industry
6
Experience For Senior Analyst, Digital Analytics Resume
- Integrate company data with internal and external data to develop analytical models to answer business questions
- Sets and manages internal partner expectations related to specific deliverables
- Develops ad hoc reports and analyses as needed
- DIGITAL CREATIVE TESTING
- SOCIAL BUZZ MONITORING
List of Typical Skills For a Senior Analyst, Digital Analytics Resume
1
Skills For Senior Analyst Digital Analytics Resume
- Demonstrated project management skills; committed to meet defined goals and timelines
- Develop strong understanding of VSI customer journey across stores and online including our Auto Delivery program, mobile application and marketplaces
- Demonstrated knowledge of digital project lifecycle from concept through implementation
- Experience in Financial Services
- Experience with Ensighten or Google Tag Manager, Jira, Observepoint, Clicktale
2
Skills For Senior Analyst, Digital Analytics, Cnbc Resume
- Digital Media, Social Media & Marketing Strategies, including an understanding of the unique and quickly changing data-driven marketing landscape
- Provide Google Analytics support for members of the team, including creating dashboards and providing training
- Digital Reporting Tools, including top Social Listening platforms, Social Audience Insights (Facebook, Twitter, CubeYou) & Google/YouTube/Search Analytics
- OTHER PROJECTS: Developing and presenting other projects for the Digital Marketing team
- Critical thinking, problem solving and discernment
- Basic research methodologies (brand tracking, sampling techniques, questionnaire design, study design)
- Proficient at creating interactive dashboards using Tableau or similar tools
- Work closely with clients to identify business needs and analytics opportunities, scoping customized analyses to drive marketing and business performance
- Partner with internal and external partners to ensure proper tracking implementation and accurate reporting
3
Skills For HBO Senior Analyst, Digital Analytics Resume
- Performs advance customer analysis including pathing, user segmentation, etc
- Thrive in a rapidly changing environment and to work independently and within a team
- Media Math including ERs, CTRs, CPMs, CPCs, and Reach/Frequency
- Basic theory behind statistical and modeling concepts (regressions, correlations, etc)
- Familiarity with one or more of the following: SQL, SAS, IBM Analytics, Adobe Analytics and Tableau
- Development of customized client reporting models in Excel and Word
4
Skills For Analyst / Senior Analyst Digital Analytics Resume
- Basic statistical modeling knowledge such as regression and correlation analysis required
- Analytical business consulting
- AB testing background
- Develop Reporting and BI tools to meet the granular information needs
- Ensure accuracy in all reporting to the business
- Develop KPIs and define set of Adobe Analytics variables while partnering with business stakeholders
- Your ability to make things happen!
- History of self-direction, creativity, and ability to meet deadlines
- Data-driven; a “numbers person” who can creatively interpret data and campaign KPIs to solve business problems and communicate insights to executives
5
Skills For Analytics Lead & Senior Analyst Digital Analytics Resume
- Proven ability to communicate complex analytic concepts or findings to various audiences with appropriate level of detail. Advanced proficiency in effective data visualization required
- Acute attention to detail and strong work ethic
- Strong desire to continuously learn and grow
- Adapt to continuous change and short deadlines
- Utilize Excel and Tableau/Datorama to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics
- Analyze and apply data to tell a story and drive business results
- MBA/MA Economics required from premier schools
- Advanced knowledge of web analytics systems (Omniture, GA) and media management systems
- Proficiency with data visualization tools (ie: Datorama, Tableau, Domo)
6
Skills For Senior Analyst, Digital Analytics Resume
- Organized, self-motivated, and detail-oriented
- Possesses basic knowledge of statistics and understands basic methods to measure contribution of activities to customer events and business outcomes
- Assist clients in defining measurement strategy, vision, and infrastructure requirements to support high level business and measurement objectives and improve client decision making
- Identify effective and innovative solutions to be used for Online Advertising (OLA), Search Engine Marketing (SEM), Direct Marketing (DM), or Website measurement
- Apply various quantitative methods to analyze and interpret information from multiple data sources (database, research and syndicated)
- Create test designs and models, provide insight to analyses, and make recommendations
7
Skills For Senior Analyst Digital Analytics Resume
- Communicate and apply all online and offline capabilities as they relate to other agency disciplines
- Provide functional expertise in database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements
- Digital analytics experience
- Strong retention of information
- Professional work experience within Digital Analytics
- Develop, test, and evaluate new tools in one area of functional expertise
- Provide client-team support to ensure high quality deliverables
- Create logical structures, clear storylines and conclusions
8
Skills For Senior Analyst, Digital Analytics, Cnbc Resume
- Critical and strategic thinker; ability to understand all available information, synthesize, and communicate a approaches and analysis clearly and concisely
- Critical and strategic thinker; ability to understand all available information, synthesize, and communicate approaches and analysis clearly and concisely
- Prior work experience designing and implementing campaign and product classifications, KPIs and automated reporting in one or more digital analytics platform(s)
- Establish and articulate a vision, set goals, develop and execute strategy, as well as measure track performance results
- Exceptional verbal and written communication skills with ability to design, develop, and present PowerPoint Presentations in clear and concise language/visuals across all-levels of the organization
- Strong leadership and proven ability to drive results, positively influence change, and motivate others within a non-direct reporting structure to take action/execute
- Proven critical thinking, creative problem solving, and decision-making skills with ability to work effectively in a highly collaborative and hyper-changing environment
- Experience designing, developing, and implementing data visualization dashboards utilizing Tableau or other Business Intelligence tools that provide real-time visibility into performance results
- Think tank / brainstorming sessions: special projects such as Domo Dashboarding and brainstorming around digital product marketing and performance marketing
9
Skills For HBO Senior Analyst, Digital Analytics Resume
- Provides [beginning to advanced level] training on digital analytics and performance related topics
- BA or BS from in a quantitative field (Business, Math/Statistics, Economics, CS, Engineering, or similar)
- Prepare training deck and materials and topics
- Organize the training logistics
- Present the training, gather feedback and respond to follow up requests for information
- Collaborate with media strategy, ops, marketing, insights, or analytics staff on ideas for new analytics products, RFP responses, or other
- Prepare information for collaboration
10
Skills For Analyst / Senior Analyst Digital Analytics Resume
- Prepare presentation of topic at hand
- Brand study execution and set up
- Collaborate with brand study vendor to set up the study
- Report on the study
- Decision making with the sense of urgency needed to stay ahead of internal/external client needs. Has a “get it done” attitude that persists regardless of obstacles
- Partner with the ecommerce Product & Operations team, Site Merchandising, Engineers, Business Intelligence, and other LOB teams to understand business drivers and synthesize information across businesses
- Prepare and communicate results to stakeholders of all levels and backgrounds. Translate analysis into coherent story and actionable insights to address strategic and operational business needs
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