Senior Manager Digital Resume Sample
Schuyler Renner
212 Kihn Terrace,
Chicago,
IL
+1 (555) 710 7286
Work Experience
Senior Manager, Digital Experience
03/2018
-
PRESENT
Detroit, MI
- Balance multiple objectives, projects and goals simultaneously
- Champion the needs of business teams and stakeholders throughout the development process, ensuring that what is delivered meets the original goals and objectives of the project--- and is able to operate in areas of uncertainty and ambiguity
- Identify unmet customer needs and develop feature/functionality concepts that meet those needs
- Lead cross-functional teams through the entire product development lifecycle, identifying creative solutions for problems that arise along the way
- Anticipate upstream and downstream impacts of the project and work with internal business groups to adjust business tools and practices in order to support new features & functionality
- Drive and support marketing & promotional initiatives with large streaming partners to maximize revenue and exposure for our artists
- Propose and execute marketing and platform campaigns with timely featured positioning & partner marketing support for UMe new releases, core catalog and other strategic initiatives
- Develop strong relationships across multiple areas within the partners, including content/editorial, product marketing, sponsorship, operations, reporting, executive levels, and related 3rd party service providers
- Effectively communicate insights, analysis, and recommendations with partners and internal organization to improve our mutual businesses
Senior Manager, Digital Engagement
05/2015
-
09/2017
Dallas, TX
- Lead and support frequent partner calls and business presentations with the partners
- Regularly communicate the status of artist campaigns, new initiatives, and other account activity internally and with label and artist management teams
- Work closely with research and analytics teams on market trends, gain insights, identifying opportunities, and understanding consumer behaviour on partner platforms
- Implement innovative cross functional solutions that improve the consumer’s digital brand experience
- Global Campaign Delivery team
- Global Mobile, Gaming and CRM teams
- Global and local eCommerce teams
Senior Manager, Digital
08/2011
-
03/2015
Detroit, MI
- External vendors and agencies
- Content Planning– Manages and creates the global brand content calendar in partnership with this person’s two digital counterparts to ensure evergreen makeup education and transversal content is being generated for all countries throughout the year. Works closely with Marketing Research, CMO/CDO Teams and Category
- Business analysis – business and user requirements identification
- Information architecture – personas, user journeys, concepts maps, site maps, process flows, wireframes, prototypes
- Usability Analytics - formal & informal usability testing, user research, expert evaluations, analytics
- Global and local Digital Brand teams
- Be the key touch point for all digital trends and what’s next as it relates to digital marketing
- Set rules of engagement for consumer contact/direct communications in partnership with all stakeholders.
Education
Colorado State University
2005 - 2010
Bachelor's Degree in Related Field
Professional Skills
- Strong analytical skills, creativity and communication skills to encourage clients to execute their digital roadmap
- Self-starter with strong analytical, prioritization, problem-solving and negotiating skills
- Demonstrated relationship building skills, with superior ability to make things happen through the use of positive influence
- Strong communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
- Strong negotiation skills and understanding of business models of the digital market and sport market
- Strong project leadership skills with a solution-oriented mindset, sense of urgency, and attention to detail
- Proven marketplace relationship building skills
How to write Senior Manager Digital Resume
Senior Manager Digital role is responsible for digital, building, presentation, english, analytical, retail, finance, training, procurement, recruiting.
To write great resume for senior manager digital job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Manager Digital Resume
The section contact information is important in your senior manager digital resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Manager Digital Resume
The section work experience is an essential part of your senior manager digital resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior manager digital responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior manager digital position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Manager Digital resume experience can include:
- Strong analytical skills with demonstrated ability to assess business value of digital tactics through appropriate metrics / KPIs
- Strong team player able & ability to be assertive negotiate skilfully & deal effectively with a variety of personalities within multiple cross-functional teams
- Good written, oral, presentation and communication skills in English
- Strong written and verbal communication skills, including ability to deliver compelling presentations to executive audience
- Strong, professional team player who can communicate, collaborate, and influence effectively with stakeholders at all levels of the organization
- "Driver" personality with solid client facing skills
Education on a Senior Manager Digital Resume
Make sure to make education a priority on your senior manager digital resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior manager digital experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Manager Digital Resume
When listing skills on your senior manager digital resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior manager digital skills:
- Strong attention to detail with excellent time management skills & follow through
- Strong digital (online and mobile), product and customer analytics experience and knowledge of the latest user and digital experience methods
- Top Performer - Proven track record as a Sales Leader in leading a team in building strong pipelines and exceeding targets
- Demonstrate knowledge and experience building, consuming, and supporting APIs Familiarity with agile development
- Strong experience with building prototypes and providing direction to designers and developers
- Superior presentation, writing, editing, organizational and communication skills
List of Typical Experience For a Senior Manager Digital Resume
1
Experience For Senior Manager, Digital Experience Resume
- Self-motivated with responsible decision making skills that align with established procedures, regulatory requirements, and organizational values
- Accountable for ensuring all digital interfaces are designed, redesigned, and optimized for deep engagement, demand generation, and delightful user experiences
- Build interactive online experiences to support advertising and content-driven initiatives to improve lead acquisition and conversions
- Develop a strong understanding of CSIM, our products, target audiences, business goals and sales objectives
- Opportunity to set the strategy, develop, design, and execute a new financial service offering, impacting clients of varying degrees of wealth
- Manage existing content licensing deals including but not limited to official destination partnerships in key territories
- Work with the architecture team to map out end-to-end systems related to requests, identifying where work lies across multiple teams, sequencing, and testing
- Construct targeted change management plans including communications planning, change impacts, organizational readiness, and training plans
- Lead brand team’s own thinking on business strategy and planning relating to multi-channel opportunities
2
Experience For Senior Manager, Digital Engagement Resume
- Leads ongoing additions and refinements to existing global website architecture
- Stay abreast of key industry trends, competitive insights and emerging social media/marketing.
- Assist in the training of new sales personnel through onboarding process
- Peers reporting into Brand Activation Lead
- Work with Sr. Director to identify potential Ad Sales client opportunities within Marketing’s initiatives
3
Experience For Senior Manager, Digital Enablement Resume
- Maintain deep understanding of customers’ needs, the product, and the competitive landscape
- Creates and communicates best practices, guiding principles and governance standards
- Works closely with the engineering team to define digital solutions (features and functions) that solve the identified business solutions (20%)
- Provide thought and people leadership to a team of professionals via coaching, feedback, guidance, and oversight
- Participate in API/service production monitoring and defect management
- Work with the API governance committee to establish guiding principles and anti-goals of the API services
- Serve as the point of contact for internal stakeholders for questions regarding API use, demand, optimization, and adoption
- Accountable for assessing efforts, competitive landscape, and impact to the business
- Work with regional Digital and local stakeholders on migrating customers to digital platform
4
Experience For Senior Manager, Digital Resume
- Well-versed in digital marketing industry trends, strategies, best practices, and client behaviors
- Deliverdigital insights and strategic thinking for and with foodservice Customers as they build out capabilities
- Collaborate with the sales enablement team, sales engineers, marketing, sales management, and partners to improve current sales collateral and approaches
- Understand content needs for Commercial/Category based on digital channel plans from Digital Activation Planning, CRM, and Media teams
- Approve adidas.com content as part of pre go-live testing
5
Experience For Senior Manager, Digital Campaigns Resume
- Global Marketing, DBC, eCom, Brand Design
- . Owned and earned social media KPI’s
- . Sell-in and sell-out KPI’s
- Market BU Brand Communications
- Market Retail back office team
6
Experience For Senior Manager Digital Experience Resume
- Digital/Social and CRM Agencies
- Successful product deployment on schedule with no/minimal defects
- Growth in subscriptions and user engagement with WWE Network
- Position Reports to Sr Director Digital Content
- Number of Direct Reports: 3-5
- Leads all phases of major website initiatives, from discovery through deployment
- Oversees global CRM/personalization strategy and activation plans
7
Experience For Senior Manager, Digital Products Resume
- Recommends opportunities to drive greater site traffic growth and deepen consumer loyalty
- Manages long term roadmap of proprietary services/utilities and global rollout plan
- Collaborates with and/or selects external agency partners and software/technical vendors
- Partners with internal analytics team to influence future roadmap with data driven insights
- Leads global technical SEO program; sets KPIs and growth targets related to branded sites
- Interface/communicate with all levels of the organization as well as outside vendors in addition to collaborating with internal partners/departments to ensure alignment with the overall value proposition regarding digital initiatives
8
Experience For Senior Manager Digital Optimization Resume
- Together with team, accountable for intake, assessment and prioritization of digital banking initiatives
- Manage ongoing prioritization and management of digital roadmap
- Complete cost / benefit analysis and develop supporting business cases & establishing measures of success & results
- Own relationship with cross-functional portfolio partners & collaborate on portfolio strategy
- Highly motivated and very proactive individual, dedicated to follow-up/follow through with little supervision
9
Experience For Senior Manager, Digital Payments Resume
- Implement actions that drive and deliver migration targets from manned channels to Direct Channels and prioritize resources on Direct Channel projects to support these efforts
- Monitor all Direct Channel Key Performance Indicators (KPIs) to ensure targets are being achieved; recommend actions to improve KPIs through a complete understanding of Direct Channel management information and web metrics and customer buying and servicing behaviors through Direct Channels
- Work closely with RBWM sales teams to ensure consistent and best practice approach to sales through Direct Channels
- Implement multichannel initiatives to support business objectives, as identified
- Create and secure alignment for a Bank-wide strategic digital roadmap by leveraging multiple inputs (i.e. trends, insights, business line strategies, Financial Impact, Customer Experience, Digital Banking, International Banking, Scrum Teams)
- Relationship Manager for key stakeholder engagement
- Apply incremental delivery principles, drive the delivery of business value, communicate progress, elicit feedback and enable stakeholder reviews for validation in the road-map process
10
Experience For Senior Manager, Digital Solutions Resume
- Identify and manage business activities (operating model, training, communications etc.) required to support transformation initiatives
- Develop value-at-stake and total cost of ownership models and define KPIs to measure business outcomes and team success
- Lead, develop, execute and leverage digital and social media efforts to grow market share and expand brand awareness and traffic to brand properties
- Understand how to use data to our advantage in social media platforms
- Increase our traffic, engagement and earned media by understanding the algorithms in place on Facebook, Instagram, Pinterest, Snapchat, Twitter,etc that allow us to maximize value
- Evaluate current social media practices across paid and organic and make a recommendation on increasing value for our brands
List of Typical Skills For a Senior Manager Digital Resume
1
Skills For Senior Manager, Digital Experience Resume
- Proven leadership skills and inspiring positive energy
- Self-starter with excellent resource, time and project management skills who thrives in a deadline-driven environment
- Experience in driving and supporting the digital client experience
- Strong understanding and experience in an asset intensive industry i.e. Aviation, Utilities, Oil & Gas, Rail, Highways
- Strong business acumen with demonstrated ability to drive business results through a deep understanding of online customer behaviours
- Broad marketing/digital experience with exposure to global clients and a mix of agency and brand-side experiences
2
Skills For Senior Manager, Digital Engagement Resume
- Partner with categories/markets implementing effectively the Digital strategy
- Prior experience in account/client management and digital content marketing
- Prior experience with digital content servicing or digital service provider
- Act as an API subject matter expert, ensuring APIs are used effectively
- Expert Microsoft Office skills including Excel, PowerPoint, Word, Visio, Access, and Project
- CRM and project management experience, with demonstrated success achieving business results in cross functional environments
- Related work experience, 5+ years of Digital Analytics experience within Financial Industry is an asset
- Technical Skills:Well versed in MS Office (Word, Excel, PowerPoint and Outlook), Sales Systems
- Lead the prioritization of changes to the platforms and ensure well documented business priorities and demand management towards any IT development effort
3
Skills For Senior Manager, Digital Enablement Resume
- Strong people management experience at Director level
- Superior presentation, analytical and organizational skills
- Experience using story telling and communication techniques to break through complexity and gain understanding and agreement
- Specific experience / specialization(s) in leading large teams and successfully delivering significant complex programs or transformations addressing
- Strong understanding of product workflow and processes (e.g. Agile, user testing, Q/A, etc.)
- Experience in developing digital strategies and implementing digital transformation in large organisations
4
Skills For Senior Manager, Digital Resume
- Proven ability to work in a customer facing/consulting environment
- Central Marketing, Customer Experience and Digital Banking
- Deep knowledge in retail marketing and/or digital & technical innovations, combing theoretical with practical experience
- University education with product development and marketing experience preferably in banking field
- Strong business & marketing sense, sound knowledge on banking products
5
Skills For Senior Manager, Digital Campaigns Resume
- Experience in digital marketing, including oversight of web development projects, agency relationships and SEO
- Strong analytical background for data-driven rigor in decision-making
- Obsession with creating great customer experiences
- Experience with Design Thinking practices
- Experience and understanding of Infrastructure Asset Management i.e. ISO 55000
- Experience leading projects through all phases of the lifecycle
- Proven expertise in SEO, SEM and Display Advertising
- Excellent understanding of the Bank’s informal/formal organization structure from both EO and field perspectives
6
Skills For Senior Manager Digital Experience Resume
- Think and act strategically and ability to prioritize and delegate high numbers of tasks with varying workload and importance
- Product management experience in leading digital security, identity and authentication projects
- Proven track record of managing technically complex products
- Experience with creating business cases and end to end initiative management
- Digital marketing/social media management experience
- Experience working for / with enterprise B2B brands
- Manage and lead a team of interaction and visual designers responsible for creating innovative and effective design solutions for HR
- Develops strong relationships with marketing, eCommerce, IT and digital teams around the world
- Meaningful exposure to a wide range of business leaders and executives, including strong support for further career development at Schwab
7
Skills For Senior Manager, Digital Products Resume
- Leadership level Management Consulting experience
- An understanding of how digital solutions impact user experience
- Related e-Commerce / web / internet experience
- Technical proclivity to learn new systems / technology for future incorporation or integration to the digital experience
- Strong knowledge of web analytics and trend analysis
- Take initiative, manage multiple projects and priorities simultaneously and meet deadlines
- Demonstrated expertise in web analytics, big data, business intelligence and 3rd party research
- Experience in B2B software and high-tech industry
8
Skills For Senior Manager Digital Optimization Resume
- Execution / implementation experience in related industries
- Experience managing a digital design team and coaching the team to high performance
- Define the vision, scope, and requirements for digital engagement and prioritize milestones
- Lead a team of digital specialists / strategists on executing an innovative digital engagement experience
- Define and maintain the road map for business requirements, web experiences and engagement programs
- Experience in research or analytics, preferably at a relevant digital video destination or national broadcaster
- Experience in collaborative, cross-functional teams
- Experience with content visualization and/or market data
- Work closely with the Business Owner for the Explorer’s Business Unit to identify and prioritize business problems that need digital solutions (20%)
9
Skills For Senior Manager, Digital Payments Resume
- Works closely with the Business Owner for the Education Business Unit to identify and prioritize business problems that need digital solutions (20%)
- Digital banking experience
- Prioritize front-end platform API/service requests to align with Retail and enterprise strategic goals and timelines
- Design and conduct assessments of capability maturity and delivery effectiveness in either a waterfall, hybrid or Agile context
- Demonstrated interest in the Transformation Leadership community of practice
- Comfort working in a matrix environment; demonstrated self-starter with an entrepreneurial mindset
10
Skills For Senior Manager, Digital Solutions Resume
- Experience with SalesForce/Exact Target and SiteCore CMS platforms
- Brand management experience, preferably in the Neurology/CNS
- Experience to work in a matrix and collaborate with teams both cross functionally and across geographies
- Understanding of the financial services industry and financial products (including familiarity with industry requirements for account opening)
- Understanding of marketing technologies
- Understanding of web, mobile and digital platforms and technology
- Manageexisting relationships with digital partners to maximize Customer opportunities and activation
- Understanding of digital platforms, API services and technology
- Knowledge of principles and methods for promoting products and services, including marketing strategy and tactics
List of Typical Responsibilities For a Senior Manager Digital Resume
1
Responsibilities For Senior Manager, Digital Experience Resume
- Demonstrated and referenceable experience directly owning key client relationships and delivering high levels of client satisfaction
- Leverage on the data insights to effectively deliver Digital campaigns
- Develop effective design solutions based in UX and digital experience best practices, and
- Experience in Retail Marketing and/or Digital Marketing/IT
- Familiarity and knowledge of digital experience trends such as AI, machine learning, and big data
2
Responsibilities For Senior Manager, Digital Engagement Resume
- Proven leader and developer of people working in diverse team environments
- Demonstrated knowledge of digital products and applications, including SEO
- Uses website analytics and other marketing measurement tools to provide reliable data and effectiveness reports to identify trends
- Lead management meetings to ensure understanding of road maps, priorities, schedules and organizational constraints
- Responsible for strategy of online events and improving the digital experience
3
Responsibilities For Senior Manager, Digital Enablement Resume
- Able to interview and hire appropriate skill sets to build a well-balanced, innovation-driven team
- Maintains confident and effective executive presence and is able to problem-solve, advocate, and communicate successes to our most senior partners
- Brief Brand Communication on requirements to ensure Brand tools are relevant for digital experience innovations
- Act as interface between the category and the wider In-Store Digital Experience team
- Channel category demand from the business to the wider In-Store Digital Experience team
- Leading a high-performing team
- Pilotprogramming with Customers in evolving areas such as Usability testing, Guest Acquisition, Digital Signage/Proximity marketing etc
- Delivering pitches on Hilton’s services and activities to senior business leaders
4
Responsibilities For Senior Manager, Digital Resume
- Build optimization plans using various testing methods (A/B testing, multivariate testing, segment-based targeting, behavioral targeting, email and SEM/SEO)
- Reconcile legacy APIs within TDA and vendor partners, managing API/service migration strategy and execution, drawdowns, and versioning
- Expertise in emerging digital marketing trends
- All areas within Product Marketing
- Able to structure a complete solution to meet client needs and drawing upon the best of Accenture’s global capabilities
5
Responsibilities For Senior Manager, Digital Campaigns Resume
- Identify emerging trends and opportunities and quickly implement solutions
- Working with global markets, or 1+ years in a key adidas market
- Track record in delivering growth revenues from value created within the account
- Knowledge of business and management principles involved in strategic planning, project management, and coordination of people and resources
- Proactively identify opportunities and coordinate ongoing efforts to boost engagement, visibility, site traffic and SEO
- Lead Development of the paid social media budget
- Collaborate closely with digital agencies and creative agencies to drive cohesive vision and roadmap
- Build the right relationships at all relevant social media platforms so that Diageo in ahead of the curve in all cases
6
Responsibilities For Senior Manager Digital Experience Resume
- Identify and evaluate a roster of agency partners best suited for Brother’s digital needs, and manage agency partner relationships and evaluation performance
- Understands and empathetic to customers’ needs
- Lead product development and implementation for Education. Work with VP, Digital Products to develop overall strategy and plan. (20%)
- Coordinate API capability demand across numerous stakeholders to ensure high-quality and timely delivery
- Responsible for ranking the services backlog based on business priority and desired work sequence across many dimensions (features/capabilities, stories, defects, etc.)
7
Responsibilities For Senior Manager, Digital Products Resume
- Responsible for participating with business unit and team level planning on multiple levels (strategy, portfolio, product, release, sprint, daily work, stand ups)
- Create idea briefs to outline new capabilities, problem statements, benefits, success criteria, target audiences, and the underlying strategy for new feature development
- Responsible for reviewing and accepting all backlog artifacts
- Collaborate with, and drive productivity for, team members responsible for creating backlog artifacts (requirements/stories, services documentation )
- Responsible for writing acceptance criteria for user stories
- Ensure API/service documentation is available to stakeholder business and technology teams (and maintained)
8
Responsibilities For Senior Manager Digital Optimization Resume
- Chief decision maker and 51% product owner for making business decisions and proving direction regarding any product backlog or release related issues or inquiries
- Responsible for final signoff/acceptance on individual user story implementation and on release level implementations
- Responsible for making updates in team based workflow tools (Rally, Jira) in accordance with team expectations of a product owner (multi-level prioritization, acceptance criteria, story acceptance, etc.)
- Ensure API/service usage is tracked
- Actively participate in the full delivery life cycle for new and enhanced API capabilities
- Define and socialize to enterprise stakeholders the strategic direction and tactics for API Services
- Work with team to establish API/service standards, consistency and scalability, considering field handling, performance, security, automated testing, data integrity, error/null handling, scaling for future development, etc
9
Responsibilities For Senior Manager, Digital Payments Resume
- Keep up to date with new development standards, best practices, and trends
- Manage API/service request intake from the retail product teams, platform teams and other enterprise stakeholders
- Refine API/service request requirements, considering implications across consumers, SME input, long-term goals, front-end experience, versioning for native apps, and opportunities to centralize logic off of the front-end platforms
- Lead communications to internal stakeholders and management
- Interface/communicate with all levels of the organization as well as outside vendors
- As a member of the Customer and Digital Experience leadership team, contribute to the vision and strategies for Juniper’s global digital ecosystem, including Juniper.net, Partner Center, and mobile apps
- Collaborate closely with stakeholders across the company, in particular
10
Responsibilities For Senior Manager, Digital Solutions Resume
- Formulate and implement business initiatives to enhance and develop digital platform and promote digital services with stakeholders
- Drive various initiatives to increase digital penetration of our customer base
- Structure, mobilize and lead the delivery of significant, complex programs or transformations that span both IT and the Business
- Lead and develop high performing teams, working collaboratively with other Cognizant practices and geographic regions to ensure that Cognizant continues to operate effectively as one firm
- Facilitate discussions, surveys, focus groups, and workshops to articulate vision, understand stakeholder needs, and gather input
- Contribute to business development and thought leadership efforts
- Robust program or project management experience, underpinned by knowledge and ideally accreditation in project management methodologies such as Agile/SAFe/Waterfall
- Create financial models and business cases
- Familiarity with user research, user-centered design principles, process transformation, and data analytics
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