Senior Product Marketing Resume Sample
Carmel Muller
624 Alexandrine Views,
Dallas,
TX
+1 (555) 358 0592
Work Experience
Senior Product Marketing Mgr
05/2016
-
PRESENT
Houston, TX
- Manage vendor/partner relationships and their associated products to maximize reach/support internally and externally
- Action Packed – We think big but move fast to impact revenues in year. We’re constantly asking ourselves how we can do things better by reaching across teams to build relationships based on common goals
- Learning – From your team! Everyone leans in to share their experiences and learn from others to enrich everything we deliver
- Culture – We have gone all in on the 2020 workplace culture. We recognize the need for a deliberate collaboration strategy, leveraging the tools available to us to create a collaborative team culture
- Also… we like to have fun! We connect on a human level, making time to get to know each other and the experience and talents everyone brings to the team
- Solid background in networking and/or security
- Curiosity, creativity, and a strong ability to distill complexity into crisp, easily comprehensible messaging
- Strong knowledge in VMware products/solutions; VCP4 or later desired
Senior Product Marketing
08/2009
-
12/2015
Chicago, IL
- Proficiency with Windows/Linux system administration, storage, and networking required; experience using Hyper-V, Xen ,or KVM hypervisors highly desirable
- Strong communication skills as demonstrated by examples of relevant materials written by the applicant
- Demonstrated ability in communicating product marketing and technical content to a software sales organization in live presentations and using web and email tools
- Solid IT infrastructure skills including provisioning and configuring x86 server virtualization platforms, I storage technologies and TCP/IP networking
- Demonstrated ability to successfully work across functional groups
- Develop multi-year product and segment strategies for Sabre Travel Network’s hotel business
- Oversee market research and monitor competitive activity and Sabre’s competitive position
- Excellent people and verbal communication skills
- Develop strategic marketing plansfor assigned certification programs and socialize them with appropriateinternal and external audiences
Senior Product Marketing Leader
03/2003
-
06/2009
Dallas, TX
- Research and develop in-depthcustomer personas for assigned certification programs and use that research todrive marketing strategies and tactics
- Develop in-depth Product MessagingDocuments (PMDs) as a foundation for all marketing initiatives and activities designedto drive overall test volume for designated products in designated geographies
- Managemarketing and communications activities and events for assigned products eitherdirectly or indirectly
- Act as the primarycustomer-facing product evangelist for assigned certification programs andpresent at a variety of external venues
- Work closely withassigned Field Marketing Manager(s) to developaccount marketing plans, timelines and budgets formarketing activities as required
- Manage budget within project andmarketing plan, track project expenditures and look for cost efficiencies tomaximize marketing dollars
- Work with senior management andInternational Marketing Manager to review and approve co-marketing fundrequests from international partners in key markets
- Work closely with internal team andexternal vendors to implement product marketing activities and tactics
- Workclosely with assigned client marketing contacts to identify upload volume andtargets globally
Education
Franciscan University of Steubenville
1998 - 2002
Bachelor's Degree in Business
Professional Skills
- Proven skills in project management and ability to prioritize competing interests while driving towards overall success
- Strong background in messaging complex products, solid copywriting skills and understanding a market
- Experience building strong working relationships and trusting partnership with Sales and product management
- Prior experience creating marketing collateral and speaking at events
- Experience in product management or marketing and program management experience
- Experience managing projects frominception to completion, including managing to a timeline and budget
- Experience in P&L management, the product development process, building a marketing plan and execution of the marketing mix
How to write Senior Product Marketing Resume
Senior Product Marketing role is responsible for analytical, communications, messaging, collaboration, security, finance, training, marketing, mac, java.
To write great resume for senior product marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Product Marketing Resume
The section contact information is important in your senior product marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Product Marketing Resume
The section work experience is an essential part of your senior product marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior product marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior product marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Product Marketing resume experience can include:
- Excellent interpersonal, organizational, creative, and communications skills
- Build strong relationships across analytics, design, product, engineering, and marketing teams to guide them in defining new products/experiences for testing
- Demonstrated track record of executing marketing programs that drove acquisition, retention and engagement with proven results
- Problem solving skills and the ability to apply sophisticated analytical thought in evaluating issues
- Product marketing experience with at least 1 year experience in a field facing role
- Solid understanding or experience in the Finance industry
Education on a Senior Product Marketing Resume
Make sure to make education a priority on your senior product marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior product marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Product Marketing Resume
When listing skills on your senior product marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior product marketing skills:
- Excellent communication skills and experience leading content projects, cultivating change, facilitating stakeholder review, and executing projects quickly
- Be able to demonstrate excellent computer skills (Microsoft Word, Excel and PowerPoint essential)
- Strong analytical skills (data analytics and analytical thinking), successfully applied to solve unstructured problems
- Self-starter with a strong bias for execution; outstanding program management skills
- The demonstrated ability to work independently and autonomously Superior oral and written communication skills
- Experience in a business group, field or marketing role with experience managing global marketing programs and campaigns
List of Typical Experience For a Senior Product Marketing Resume
1
Experience For Senior Product Marketing Mgr Resume
- Experience creating product messaging & positioning frameworks, customer-ready and sales-enablement content, along with general storytelling
- Experience engaging with regional and segment leaders to design local relevance and customer specific value propositions
- Define, prioritize and land our Go To Market (GTM) strategy for Solution Partners to support the company growth ambition including
- Good understanding of FPGA tool and IP flows
- Experience in P&C Insurance and/or, Machine Learning/Analytics required
2
Experience For Senior Product Marketing Analyst Resume
- An expert marketer with 8+ years digital product marketing experience
- Manage new product launch initiatives and build supporting marketing collateral
- Software development, scripting capabilities, SDK API based programming is required
- Craft innovative and competitive product positioning for ESPN+ Combat Sports offering
- Act as the product marketingcontact for internal sales and marketing teams as assigned
- Provide product marketing evangelismand presentation support at tradeshows, academic organizations, and conferencesas appropriate
3
Experience For Senior Product Marketing Leader Resume
- Comfortable delivering results to senior level executives within the company
- Support product line manager on developing product family roadmap concept and application roadmap
- Deeply understanding the U.S. healthcare industry landscape,
- Successful track record leading market research, conduct financial analysis, and design statistically significant tests
- In product marketing, product management
4
Experience For Senior Product Marketing Engineer Resume
- Develop marketing and sales strategies for new products
- Supplement training efforts to ensure sales teams are fully knowledgeable and able to sell AT&T's wide array of broadcast services
- Serves as interface with network teams on all aspects of product marketing
- Have an in-depth understanding of Broadcast & Media industry
- Knowledge of the Media & Entertainment industry, and the ecosystem of those companies that are involved in live events broadcasting
- Can Proficiently communicate with broadcast/media customers regarding their workflow requirements
- Have the ability to translate those requirements into revenue generating products & feature sets
- Work with marketing stakeholders to drive launch plans and partner with field and content teams
5
Experience For Senior Product Marketing Executive Resume
- Plan and manage focused competitive analysis for your product areas and develop positioning and response
- Develop the strategy and manage the marketing programs that drive demand for your products
- Develop go-to-market strategy in support of new advertising products
- Collaborate with research to distill data into insights that can inform the overall story and messaging to provide value to our clients
- Lead sales training workshops and reviews
- Organized, detail-oriented and possessing a high level of integrity
- Drive pipeline growth for product line and track industry trends and identify new initiatives through marketing campaigns
6
Experience For Senior Product Marketing Specialis Resume
- Provide insight on competitive landscape, pricing strategies based on value delivered relative to customer's next best alternative
- Provide insight on competitive landscape, input to pricing strategies based on value delivered relative to customer's next best alternative
- Maintain and execute an overall product marketing strategy for Cyence Risk Analytics
- Contributor on SIOP integration: support on demand planning, product life
- Technical acumen and understanding of video and data network technologies
- Comfortable working in a cross-functional environment to ensure work gets done efficiently
- Knowledge of IT industry challenges, such as application modernization, data warehousing, new application development, Security, operations management
- Provide project recaps indicatingsuccess metrics and ROI. Make recommendations based on acquired businessintelligence for future activities and promotions
- Develop and drive creative productionof standard product marketing materials, including items such as webproperties, product collateral, sales enablement tools, product successstories, social media messaging, newsletter articles, and campaign offers suchas white papers and product demos
7
Experience For Senior Product Marketing Associate Resume
- Ensure compliance with client-brand guidelines, certification program contractsand other legal and financial rules, including obtaining required signaturesand approvals when engaging creative and other vendors
- Work with othermembers of the Marcomm Team, freelancers or vendors as needed to develop approvedproduct marketing materials
- Developand maintain relationships with internal teams, partners, and client marketingcontacts as assigned
- Otherduties as assigned
- Strategize, commission and conduct growth experiments – analyze results and iterate
8
Experience For Manager Senior Product Marketing Resume
- Apply insights to recommend and influence product features and development
- Collaborate and obtain alignment with multiple cross functional teams and groups including Product, Design, Engineering, Insights, Marketing Communication, Marketing Automation, and PR
- Someone who enjoys a hands on role but can also see the big picture and connect the dots
- A pragmatic, straightforward communicator who can (and prefers to) summarize ideas without superfluous jargon
- Assess the Search funnel and put programs against friction areas to drive growth: Analytics, Awareness, Audience, Acquisition, Activation, and Adoption
- Analyze user needs and identify/prioritize the problems, pain points, and pleasure points (via analytics, behaviors, blogs, ratings/reviews, feedback, surveys, etc.)
9
Experience For Senior Product Marketing Mgr-cybersecurity Solutions Resume
- Create the Search Distribution marketing vision, strategy, roadmap, requirements, release schedule, and campaigns to drive user and usage growth
- Determine the testing plan and create the methodology to iterate fast and release new campaigns/programs for testing and, if successful, rollout to all users globally
- Generate and go deep on consumer insights and competitive intelligence to help guide and drive product innovation, strategy, iteration – become a trusted advisor
- Jumpstart new growth opportunities (e.g. international markets, new products, comarketing partnerships, distribution partners)
- Team player in driving growth results combined with a positive attitude
10
Experience For Enterprise Solutions Senior Product Marketing Lead Resume
- Problem solver who never stops thinking about ways to improve
- Conduct market analysis, competitive positioning and product trends.
- Inform and update executives and stakeholders on product performance, plans, and progress towards metrics
- Drive cross-functional collaboration and consensus without clear authority
- Blend of consumer insights, competitive intelligence, and technical knowledge
- Self-motivated, results-driven, and team-oriented leader
- Killer consumer instincts and design sensibilities
- Passion for Yahoo and cool products
- Translate solutions understanding into a compelling story for customers’ that clearly articulates Microsoft’s strategy, benefits and differentiation when using Azure’s services
List of Typical Skills For a Senior Product Marketing Resume
1
Skills For Senior Product Marketing Mgr Resume
- Have strong numerical skills, and analytical and logical mindset to analyze figures and draw conclusions with business recommendations
- Solid experience in a similar position
- Top notch presentation and communication skills to be able to convey complex products in an easily understandable way
- Team player with outstanding interpersonal skills and ability to exert influence
- Effectively manage internal and external relationships with OCLC staff, members and partners
- Creating and ensuring use of engaging customer content, including thought leadership and storytelling, across BDM and ITDM audiences and priority industries
- Developing, orchestrating and tracking performance and effectiveness of GTM key sales plays of the Modern Workplace Solution Area
- Experience applying the Pragmatic Marketing framework or equivalent in managing the launch and marketing of new products
2
Skills For Senior Product Marketing Analyst Resume
- B2B marketing experience with a copywriter’s talent for storytelling and a project manager’s ability to get things done
- Experience in Marketing Analysis, Business Development, Sales, Pricing
- Relevant work experience in fields such as product marketing, analyst relations, technical marketing, or product management
- Demonstrated track record of success in product marketing, channel development, integrated marketing & operations
- Experience and knowledge in the use of marketing automation tools and social media in support of product marketing initiatives
3
Skills For Senior Product Marketing Leader Resume
- Previous experience supporting a cross-functional organization in executing projects from ideation to completion
- Skilled at navigating large global organizations and partnering to ensure stakeholder buy in
- A proven history of growing revenue thru Product Marketing for both new and mature product lines
- Multi-tasking is essential, ability to prioritize and handle multiple assignments under tight deadlines
- Development marketing knowledge, strategic insight and a strong user focus to help our organization to create great products and performance across key LOB
- Recommended and implement improvements and root cause analysis to deliver the best timely solution, improving customer satisfaction and experience
- Experience working with affiliates,external representatives or strategic partners helpful
- Experience in product management or marketing
- Work experience in Marketing
4
Skills For Senior Product Marketing Engineer Resume
- Experience with marketing in B2B space
- Experience in WW and/or Field Product or Segment Marketing, the Business Applications portfolio and the Microsoft field
- Experience in business case development and formulating product strategy
- Cloud product marketing and/or Cloud sales enablement experience
- Be a strong collaborator and team player
- Experience in Aerospace
- Experience in the B2B space
5
Skills For Senior Product Marketing Executive Resume
- Five years’ experience in product life cycle management required
- Six or more years’ experience in product lifecycle management
- Five years’ broadcast industry experience, preferably within product life cycle management, required
- Experience in channel management and content development and delivery
- Strong attention to detail in a fast-paced, multi-task necessary environment
- Comfort with high levels of ambiguity and proven ability to have impact & influence
6
Skills For Senior Product Marketing Specialis Resume
- Three years product management experience
- Highlymotivated, organized individual with ability to prioritize multiple projectsand deadlines
- Travel agency or corporate travel experience
- Demonstrated ability to assume sole and independent responsibility for assigned projects
- Effective communicator (verbal and written) and listener, at all levels of the organization
- Typically requires 3+ years of product management experience, preferably in consumer new product development
- Significant experience, proficiency in, and passion for Mobile and Web technologies
- Proven ability to create and execute successful go to market strategies
7
Skills For Senior Product Marketing Associate Resume
- Effective communicator who can passionately articulate the vision and inspire collaboration
- MBA or equivalent experience required
- Measure effectiveness: Gather inputs and data to evaluate the impact of marketing initiatives and inform changes in marketing strategy and tactics
- Briefing and managing media and creative agencies on specific marketing campaigns
- Analyzing the buyer’s persona, conducting competitive and win/loss analyses
8
Skills For Manager Senior Product Marketing Resume
- Collaborating with our Demand Generation, Corporate Communications, and PR teams to ensure we have a consistent and compelling message in market
- Managing implementation of integrated marketing programs from inception to completion
- Understanding of new innovative technologies: AI, Blockchain, IoT, Chatbots, Automation,
- Bring fresh ideas to the table on how to create and execute programs and materials that foster thought leadership in the industry
- Serving as the internal and external champion for hero offerings
- Someone who knows the importance of maintaining a fun, collaborative working environment, even during challenging times
- Manage creation and execution of lead qualification strategies, including lead scoring, lead nurturing and telemarketing
- Support of Channel Marketing, Sales and Marcom on special projects involving: product, pricing, promotional activities and strategic sales forecast
9
Skills For Senior Product Marketing Mgr-cybersecurity Solutions Resume
- Utilise the full marketing mix including, but not limited to PPC, remarketing, social media, email, third party, events, webinars and PR
- Focus the marketing plans (and product roadmap) on achieving the metrics that matter, making ruthless decisions about what to do (and what not to do)
- Previous sales, marketing or technical expertise in an engineering related field
- Understand and execute product value proposition, positioning and messaging that differentiates our products in the market
- An understanding of Microsoft’s cloud computing technologies and go-to-market strategies
- Knowledge and understanding of digital media, programmatic, advanced TV, and the advertising ecosystem
- Considerable customer facing and product marketing experince
- ECOMMERCE - e-commerce; procurement; and marketing and merchandising
10
Skills For Enterprise Solutions Senior Product Marketing Lead Resume
- Own and manage the solution positioning, messaging, competitive analysis and associated narrative for ServiceMax products in the given industry
- Assist in product training andenablement at events such as Regional Partner Conferences, a yearly GlobalPartner Summit, and monthly training Webinars
- Act as SME for client facing teams to answer day to day questions on product functionality and help address client’s needs using products
- Execute with cross-functional teams by leading scrums and standups, gaining consensus for appropriate reach, retention, referrals, and revenue tradeoffs
- Help teams understand/internalize consumer insights, choices, and preferences – and how these influence the positioning/product/testing roadmap to drive growth
- Support management and tracking of an annual product marketing plan and budget
- Provide creative direction and develop copy for marketing collateral including email campaigns, web content, sales decks, case studies, customer references
- Measure and evaluate success using relevant KPIs to modify and optimize marketing programs
- Manage Video market product information including pricing and market analysis both domestically and internationally
List of Typical Responsibilities For a Senior Product Marketing Resume
1
Responsibilities For Senior Product Marketing Mgr Resume
- Excellent people and management skills with a strong ability to interact with staff, colleagues and cross-functional teams, and third party eco-system partners
- Have excellent communication skills, both verbal and written as well as being an engaging presenter
- Professional experience supporting Combat Sports (MMA, Boxing, Kickboxing, etc.)
- Be comfortable working with people at all levels of the organization, and able to develop strong working relationships across the corporation
- Demonstrated success at innovating in very dynamic environment
- Product marketing experience, preferably with library or technology products
2
Responsibilities For Senior Product Marketing Analyst Resume
- Experience and knowledge in the use of social media channels in support of product marketing initiatives
- Deliver effective customer success stories and product demo videos
- Provide leadership to less experienced professionals
- Strong external presence in front of customers and partner in one to few, one to many environments
- Support sales and marketing efforts as required. Travel is required to support field and marketing activity
- Clear understanding of full funnel marketing, digital media KPIs and attribution
3
Responsibilities For Senior Product Marketing Leader Resume
- Serves as a strategic and creative contributor to new program launch plans, and takes the lead in driving them forward
- Develop, implement, and execute strategic marketing roadmap that drives user acquisition, conversion, and engagement for ESPN+
- Successful track record in leading global, cross-functional teams in a matrix environment
- Be passionate about product marketing
- Be an expert on competitor’s capabilities and product positioning in the market
4
Responsibilities For Senior Product Marketing Engineer Resume
- Generate and deliver field and customer training, establish communication methodology and process
- Understand cost models and support product pricing strategies
- Support planning launch of new products/ features to influence the market
- Enthusiastic, collaborative, and high-energy individuals who want to make an impact on developers and the mobile industry
- Develop go-to-market segment strategies to maximize new product and feature development in partnership with the Sales and Channel teams
- Defining unassailable product proof points as well as differentiated and engaging packaging and positioning strategies using the power of the athenahealth network
- Influencing product roadmaps by comparing insight into buyer needs and market opportunities with athenahealth’s distinctive competencies and existing plans
- Writing compelling content that describes the product’s ability to meet buyer needs, solve market problems and/or fulfill aspirations, creating internal positioning guides as well as external messages and assets focused on key market segments, buyer personas and buying stages
- Willingness to roll up your sleeves and conduct detailed, substantive market and product research in order to understand our products, competitor’s products, and the market we inhabit
5
Responsibilities For Senior Product Marketing Executive Resume
- Partners and alliance management
- Able to drive complex projects from inception to execution
- Data driven and results oriented
- Conduct focused market research
- Write the Product Specifications for new products
- Together with the project team ensure all the requirements of the Product Specification are met, in terms of performance, cost and quality
- Write business plans and set list prices to ensure new products reach defined profitability targets
- Write user documentation, data sheets and product brochures
- Train technical and sales staff in the use of new products
6
Responsibilities For Senior Product Marketing Specialis Resume
- Collaborate and facilitate with Product Management on customer research to understand buyer needs and identify innovative ways to generate leads, as well as analyze market trends
- Work as a team to develop buyer personas and form thoughtful positioning statements and value propositions to align with buyer needs throughout the customer journey
- Work closely with Sales organization to identify and create prospect “hot lists” to focus sales and marketing resources on accounts most likely to convert
- Develop the marketing programs (digital, communications, trade shows, content, PR) necessary to generate qualified leads and continuously communicate the product value throughout the customer journey
- Work closely with MarComm to execute marketing programs and evaluate success
- Develop tactics and tools for sales enablement
- Work closely with Product Managers to align overall product and go-to-market strategies
- Work closely with all Product Marketing Managers to ensure flawless communication to the market and work within the overall strategy to achieve both individual and corporate objectives
- Work closely with engineering to prioritize the development of new features and products for your solutions
7
Responsibilities For Senior Product Marketing Associate Resume
- Travel 10-15% for tradeshows and other events
- Collaborate well with teams
- Evaluate Competitor's offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics
- Work with sales and marketing teams to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc
- Knowledge of the related media technologies & standards, such as: SMPTE 2022, MPEG 2/4, MPEG2-TS, JPEG2000, H.264
- Develop and execute go-to-market strategies with the AB Global Alliances team as well as other Amazon partner teams
- Drive new business opportunities and cross-functional promotion of partner initiatives
- Work closely with customers (HW/SW engineers and architects) to prioritize and define new requirements for next generation verification and system simulation solutions
8
Responsibilities For Manager Senior Product Marketing Resume
- Work closely with segment marketing teams to develop comprehensive go to market plans for your solutions
- Communicate the value proposition of the solutions to the sales team and in conjunction with segment marketing, develop the sales tools that support the selling process
- Background in verification - SystemVerilog + UVM, SystemC & Cloud based solutions
- Familiarity with FPGA applications and markets
- Understand the customer: Collaborate with product marketing manager in coordinating and documenting input from buyers and users of OCLC products through relevant user groups and/or advisory groups, win/loos analysis and market research activities
- Differentiate the product: Develop product positioning and messaging that differentiates OCLC services in the market to buyers and users of services
9
Responsibilities For Senior Product Marketing Mgr-cybersecurity Solutions Resume
- Support sales success: Communicate value propositions of OCLC services to the sales team and develop sales tools that support the selling process to a range of segments within the library community
- Translate new technology into Product offerings and positioning in the marketplace Works with Technology Architects to build and solution the product
- Work closely with Product Marketing Managers to help create internal positioning guides for products and services
- Dig deep into how a product works and then translating those features into customer benefits for marketing materials
- Partner with our sales enablement team to update product and service messaging supporting each release
10
Responsibilities For Enterprise Solutions Senior Product Marketing Lead Resume
- Regularly collaborate with internal stakeholders to ensure we have a consistent and compelling message in market
- Develop and maintain an understanding of how athenahealth’s products compare to competition and market needs
- Contribute to overall improvement of internal and cross-team processes
- Lead cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features
- Gather marketplace intelligence for competitive landscape analyses to inform sales and enhance product roadmap
- Create content and manage intranet, sales app, and newsletter executions
- Partner cross-functionally to drive the market-backed MGPP (multi-generation product plan) process to define specific NPI needs and commercial/operations actions for near-term growth. Support BoDs and quarterly MGPP updates to ensure delivery of high-value, differentiated products that meet customer KPIs
- Own all aspects of product promotion – strengthen data-driven targeting for the Transactional installed base; partner with Global Sales and Region teams to develop and test value-based offers, scaling successes to drive win rates
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