Strategy Insights Manager Resume Sample
Antonina Swaniawski
5303 Powlowski Ferry,
New York,
NY
+1 (555) 840 1040
Work Experience
Strategy & Insights Manager
08/2016
-
PRESENT
Philadelphia, PA
- Manage cross functional relationships
- Deal with several layers inside the organization at the same time
- Fluent in English. French /Portuguese an added advantage
- High analytical and quantitative skills
- Very strong communication skills, ability to draw conclusions and develop recommendations
- Provide a fact based and objective perspective on key strategic topics that inform our strategic agenda based on a more holistic understanding of our markets, macro-economic environment, beverage (NARTD) industry, operating business, customers, competitors, shoppers and consumers
- Offer inspirational and constructively challenging thought leadership across key issues
Strategy Insights Manager
05/2012
-
07/2016
New York, NY
- Integrate Strategy, Planning, Innovation, Knowledge & Insights into the strategic agenda
- Enable strategy implementation, by simplifying, focusing, and ensuring actions remain true to strategy
- Invest in standardizing and automating business review processes and KPI’s and modernizing research and insights surveying and data mining tools and protocols
- Key issue identification and prioritization recommendation to inform CCNA’s current and multi-year retail promotional strategies
- Interpreting consumer research and converting it to actionable insights in the form of executive summaries & presentations to help grow Telemundo Enterprises’ audience ratings
- Ideating the strategy behind Telemundo Enterprises’ research communities
- Establishes and sustains thorough communication plans for all key aspects of the initiative and plans
- Provide key issue identification and prioritization recommendations to inform CCNA’s current and multi-year retail promotional strategies
- Assist in the annual planning of Free Standing Inserts (FSI’s) and couponing in spanning media delivery platforms such as print and digital
Manager Consumer Strategy & Insights
11/2009
-
02/2012
Houston, TX
- Collaborate on projects such as
- Lead complex analytical exercises/projects and which lead to actionable direction
- Experience in developing Pricing & Promotion strategies
- Strategic thinking (forward-looking vision and anticipating of future needs)
- Collaborating with Sales, Revenue Growth Management, and Channel/Category teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholders
- Work with assigned BU to define the category vision using the latest category insights and knowledge
- Communicate with Marketing Center of Excellence to ensure that Category Management is getting the right kind of research from marketing that can be translated into category stories
Education
California Miramar University
2004 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Experience managing stakeholders at multiple levels - Strong relationship building and influencing skills
- Strong analysis skills, including comfort with setting up relational databases, querying, manipulating and cleaning data sets
- Experience: 8 or more years of consulting or research experience/ Solid experience managing retail audit & tracking projects
- Excellent process management and planning skills
- Relevant technical skills and experience required: exceptional knowledge of SQL and relational databases, Excel, Access, Python and Tableau
- Strong written and oral communication skills, particularly ability to translate complicated technical topics into clear, concise statements
- Superior data management skills and experience with various sales analytic software/tools (e.g. IRI/Nielsen, PJDA, Household Panel Data, etc.)
How to write Strategy Insights Manager Resume
Strategy Insights Manager role is responsible for research, purchasing, retail, finance, analysis, planning, reporting, design, digital, insurance.
To write great resume for strategy insights manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Strategy Insights Manager Resume
The section contact information is important in your strategy insights manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Strategy Insights Manager Resume
The section work experience is an essential part of your strategy insights manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous strategy insights manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular strategy insights manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Strategy Insights Manager resume experience can include:
- Develop depth in category knowledge by collecting market research and shopper insights at customer(s) to really understand which levers drive category growth at the customer(s)
- Demonstrated success in leveraging insights to drive business results
- Experience in working panel providers e.g. Nielsen / NPD / Euromonitor / Mintel / CRM
- Consolidation of banner analyzes to report key measures related to various marketing activities at the point of sale
- Languages required: Excellent Arabic & English – spoken, written and reading
- Ales analytic experience working with or within CPG industry
Education on a Strategy Insights Manager Resume
Make sure to make education a priority on your strategy insights manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your strategy insights manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Strategy Insights Manager Resume
When listing skills on your strategy insights manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical strategy insights manager skills:
- Experience in customer experience or insights, innovation, product or service development, marketing or brand strategy
- Experience, preferably in the consumer goods/beverages industry
- Experience in CBU, Region or Customer Team Business Development role; Customer/Sales management experience
- Assist team in creating an exciting Community experience, creating brand advocates for our customer base
- Share customer experience design and journey mapping best practices with the business and deliver engaging workshops around this
- Strong knowledge of marketing and market research fundamentals including experimental design, and statistics
List of Typical Experience For a Strategy Insights Manager Resume
1
Experience For Strategy & Insights Manager Resume
- Prior experience managing and providing mentorship to a team of analysts
- Fueling creation processes - trend and cultural insight, ideation, consumer profiling, testing
- Mandating of key consumer frameworks (consumer profiles, brand kpis, consumer journey) and assuring these are implemented acorss the adidas organization
- Analyzing data to support competitive and market
- A team player, who thrives on working collaboratively with cross-functional partners
2
Experience For Senior Strategy & Insights Manager Resume
- Identify category trends, fair share opportunity gaps, and share of wallet and leakage opportunities and document insights
- Perform competitive analysis by category, brand, and package to identify trends, opportunities, and challenges to core business areas
- Work with Shopper Insights Manager to evaluate demographic profiles and consumer purchasing behavior in individual account/categories and groups of accounts/ categories
- Perform category and channel analysis for key customer(s) to drive company and category growth period over period
- Track all customer performance metrics (AWOP / Penetration / Frequency) for a given category at all levels (customer / region / consumer target / etc.)
- Develop consumer decision tree for given category
- Stay abreast of global consumer trends across channels for given category
- Identify sources of strategic advantage to inspire business growth plans
- Work cross functionally to understand how international markets impact out local brand dynamics
3
Experience For Manager Consumer Strategy & Insights Resume
- Co-defining, owning, delivering and embedding a Consumer Insights learning roadmap across our Dairies Belgium and Netherlands businesses and brands, in an inspiring and impactful way
- Sourcing and managing best practice Insights agencies and managing the Insights budget for Danone Dairies Belgium and Netherlands - building our network of external agency thought partners
- Provide analysis and insight to drive recommendations against key business drivers
- Customer Loyalty data, industry portals – to identify key opportunities for the business
- High computer literacy: Excel (Advanced), PowerPoint (Advanced), Word
- Work under tight deadline with limited guidance
- Manage the Publix account and internal requests from the Southeast VP
4
Experience For Consumer Insights & Strategy Manager Resume
- Analyze Business Trends: Weekly, Monthly, Quarterly category & business trends via IRI/Nielsen, Panel, Shopper Card data, etc. to drive immediate action on trends and broadly share key insights to influence the organization
- Integration of strategic insights into businesses processes
- Drive key learnings and insights to leadership
- Identify new opportunities to engage with the panel, outside of traditional surveys and focus groups
- Build relationships across the business unit and organization to create strategic partnerships and initiatives
- Manage and oversee all panel related activities when it comes to recruitment process, panel communications, and panel health
5
Experience For Manager, Customer Insights & Strategy Resume
- Oversee the partnership with business partners and vendors that are used to support the Community and team initiatives
- Review the category via the "shopper"
- Participation in issues and opportunities for retailer improvement. Support the category growth and, or "ad hoc" projects
- Participation in the development of research
- Work closely with sales teams
6
Experience For Associate Manager Consumer Insights & Strategy Resume
- Confidence in to lead and role model an insights culture
- Profound knowledge of consumer insight tools and methods - qualitative and quantitative, analog and digital
- Needs to be used to work in international environments
- Creativity and Innovation- Creativity, Business savvy, originality, intuition
- Leadership and Personal- Motivating others, development of employees, communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration
- Hardwired to collaborate
- Adidas strategy team
- Within Europe
List of Typical Skills For a Strategy Insights Manager Resume
1
Skills For Strategy & Insights Manager Resume
- Proven experience implementing process improvement initiatives with a positive yield to operational efficiency
- Min. 3 - 5 years’ relevant professional experience working, ideally innovation consultancy background or within human centered design projects
- Implement new company-wide process change bringing Customer Experience to the center of our capital expenditure approach
- Relevant work experience in marketing or market research or data analytics
- Expert in Sales presentation development/preparation experience
2
Skills For Senior Strategy & Insights Manager Resume
- Foster cross-department collaboration to deliver one shared, bank-wide vision for the customer and employee experience
- Strong knowledge of Key Insight processes and techniques
- Experience in CBU, Region or Customer Team Business Development role
- A highly motivated individual, eager to learn, with the ability to devise an effective solution in unstructured situations
- Drive needs assessments to deliver a validated 3 year innovation plan
- Demonstrated ability to drive opportunities for improvement and make constructive plans for change
- Strong Data and Analytics background
- Strong project management/ability to multi-task
3
Skills For Manager Consumer Strategy & Insights Resume
- Bring a category perspective to customer conversations and customer plans - less focus on Danone-WhiteWave brands, but on the overall category
- Willing to travel 25% of time
- Helping prepare presentation for key customer meetings
- Providing support for Business Review updates for the organization
- Assist with development of strategic roadmap by researching and analyzing emerging tech to enhance customer relationships, retention and acquisition
- Support in analyzing reviewing Marketing ROI for specific campaigns
- Work with customers' buying team on the development of the proper category performance tracking tools and lead the creation and distribution of these tools
4
Skills For Consumer Insights & Strategy Manager Resume
- Team leadership in management consulting, investment banking, or internal strategy/business analysis
- Work independently, especially when sourcing data/information and when working on highly technical tasks
- Perform customer and employee journey mapping and ensure pain points are addressed in future journey designs, taking into account current and future channels
- Education: BA/BSc required in economics, statistics, business, engineering or marketing
- Identify and access sources of useful marketing data, systems, tools, and category-related information to apply to decision-making
- Partner with analytics teams to assist with development of data strategy and automation of reporting capabilities for the Group Retirement organization
5
Skills For Manager, Customer Insights & Strategy Resume
- Educate the customer and sales team on consumer and business category insights, including category stories that influence customers to act
- Develop customized racking and equipment for customer
- Contribute to adidas strategy process by leading consumer insights workstreams within strategy creation
- Comfortable interacting with individuals across a wide range of seniority levels and business areas
- Profound knowledge of tools and methods to drive the impact of insights (e.g. design thinking, information design, moderation)
6
Skills For Associate Manager Consumer Insights & Strategy Resume
- Leverage strategy and analysis to answer key business questions around the organization and deliver a compelling customer focused story
- Participation in strategic planning at the first moment of truth (FMOT) for the category growth
- Identify key insights and translate them into strategic suggestions to support market leading brand, hcp and channel strategies
- Grow the business by identifying opportunities & risks and develop solutions to meet the identified needs
- Leverage relevant analytical tools from various sources including NPD Decision Keys
- Develop interactive data visualizations to convey insights and drive transformational business initiatives
- Provide project management support for data and tech programs to enhance customer and prospect engagement capabilities
- Track and analyze the outcomes and impact of various initiatives post-implementation
- Liaise with Finance, Operations, IT, Marketing and other key sources of data to access key information as well as to analyze the information to identify trends, risks and opportunities to maximize the value of the in-force business by relating all of the aspects of the business into clear, concise and actionable information
7
Skills For Customer Segment Strategy Insights Manager Resume
- Liaise with product development, marketing and implementation teams to coordinate efforts and identify resource and other constraints to initiative implementation
- Work closely with syndicated research to understand audience and advertising trends across all media platforms
- Liaise with legal/regularity stakeholders to ensure initiatives maintain contractual obligations to clients, FPs, etc
- Perform category analysis for Dannon South Division, Leadership & HQ Teams in an extremely fast paced environment
- Manage multiple accounts - Harris Teeter/Southeastern Grocers
- Create and execute on a plan to become category captain/advisor to develop wall-to-wall captainship at customers
8
Skills For Senior Manager, Shopper Insights Strategy Resume
- Partner with customer to understand their category vision and direction (e.g., Walmart's Cat-Man 2.0)
- Leverage category-specific experts at center for best category knowledge and newest category management insights
- Adjust category story based on shopper and customer unique peculiarities (e.g., Walmart - deliver value that is relevant for the customer, larger sizes, etc., Publix - focus on choice, single-serve, etc.)
- Support field CBMs, KAMs, and Analysts on building the customer plan and ensuring that category insights are incorporated into joint business and customer planning
- Relevant professional experience, ideally on agency side (brand strategy, innovation, analytics think tank) or from a multinational corporation
- Work in a fast-paced environment, which often requires the ability to manage multiple projects and priorities
9
Skills For Trade Strategy & Insights Manager Resume
- Category management or direct customer experience
- Represent the business for all of the categories that Danone-WhiteWave covers
- Drive thought leadership necessary to evolve CCNA’s trade spend strategies by supporting the development of insights and the implementation of optimization principles with customers and sales teams
- Assure insights are delivered in a way they trigger actions within the adidas organization – deploy workshop techniques, design thinking tools
- Work as key contact with internal stakeholders – Business Units, Markets, Functions, Senior Leadership to identify consumer insights
- Scope consumer insights projects that fulfill the needs
- Collaborate with internal stakeholders from other functions - tap into their tools and capabilities and give access to own tools and capabilities
- Develop or optimize own capabilities – tools, methods, systems
- Global Functions and BUs, Markets
10
Skills For Strategy & Insights Program Manager Resume
- Influence key stakeholders both internally and externally
- Constant desire to get beyond the ‘what’ and to the ‘why’
- Apply a customer centric lens to assigned projects and advocate for the customer’s view. Identify opportunities to improve key customer interactions and turn customer insights into actionable experience changes
- Extensive experience in a similar position
- Influence through your convictions
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