V.P Marketing Resume Sample
Work Experience
- Skills and focus required to consistently meet and exceed budgeted goals
- Increasing wallet share of Carousel’s existing customer base
- Stay abreast of industry trends, competitors, and marketing best practices
- Work collaboratively with shared service corporate marketing and other WBN departments to ensure alignment and effective execution of strategies
- Proven leadership in driving alignment to strategic brand vision within an organization
- Strong strategic thinker with mix of experience in consumer insights, brand strategy, brand management; translates these into practical solutions
- Expert analytical, creative, and strategic thinking skills. Ability to address major business issues and provide thought leadership to the broader organization
- Working knowledge of both online and offline marketing channels
- Flawless communication skills in writing, meetings and presentations
- Demonstrated ability to develop integrated Marketing plans
- Possesses a keen sense of measurement for all activities to ensure results meet business objectives. Ensures all activities have clear objectives, sound thinking, and ways to measure quantitative results
- Able to oversee the effective execution of numerous concurrent sales support/marketing activation campaigns
- Proven ability to onboard and up skill sales personnel
- Influential leader, guiding personnel under his/her purview decisively, commanding respect from superiors, peers, and subordinates not only for business acumen but also for character and values
- Proficiency with Microsoft Office (Excel, Word, PowerPoint, etc.)
- Remain strategical, tactical and program oriented, in that order
- Responsible for creating annual or biannual overarching strategic and tactical segmented marketing plans that drive demand for products and services
- Conduct and analyze market research to determine risk and marketability of products and features. Responsible for competitive analysis, strategies and tactics
- Measure effectiveness of the marketing department and programs, give performance readouts and implement improvements
- Manage and train existing and new marketing staff and facilitate career growth
- Work with cross functional marketing team to ensure the proper amount and type of press coverage and awareness through advertising
- Understand and anticipate customer and consumer wants/needs
- Ensure that all marketing communications, brand activations, etc. reach consumers when/where they are most receptive
Education
Professional Skills
- Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
- Strong, proven management skills are critical
- Highly professional written and verbal communication skills, along with interpersonal skills
- Strong B2C marketing experience, experience working on and offline marketing, but truly an Expert in Digital marketing
- Marketing experience with proven experience managing a small team
- Proven experience developing winning consumer brands, experience in healthcare or women’s retail
- Sound reasoning ability with strong problem solving skills
How to write V.P Marketing Resume
V.P Marketing role is responsible for strategic, organization, analytical, presentation, leadership, business, design, planning, marketing, creative.
To write great resume for v.p marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For V.P Marketing Resume
The section contact information is important in your v.p marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your V.P Marketing Resume
The section work experience is an essential part of your v.p marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous v.p marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular v.p marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative V.P Marketing resume experience can include:
- Effective employee management skills, including leadership, motivation, communication, and performance feedback
- Excellent time management skills coupled with the agility to balance urgent deliverables with a longer-term view
- Budgeting and mathematical skills
- Technical skills in strategic planning and marketing, business and market development, market research and planning and promotions/advertising
- Launched effective marketing collateral materials and messaging, and has experience in building content marketing strategy
- Experience marketing in the asset management industry or an equivalent combination of training and experience
Education on a V.P Marketing Resume
Make sure to make education a priority on your v.p marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your v.p marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in V.P Marketing Resume
When listing skills on your v.p marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical v.p marketing skills:
- Strong business acumen, strong analytical and strategic thinking skills with ability to draw conclusions based on data are necessary
- Strong interpersonal skills; ability to build effective relationships at all levels within the organization
- Strong analytical and quantitative skills that align with a KPI-based approach to marketing function
- Strategic, analytical, and results driven with excellent project management skills
- Excellent leadership/motivational skills
- Strategic, highly analytical and results-driven with excellent project management skills
List of Typical Experience For a V.P Marketing Resume
Experience For VP of Marketing Resume
- Excellent team building skills, proven results building and leading highly-effective teams in agile environments
- Proven work experience as VP Marketing, Marketing Director, or other Senior roles within retail and branded business
- Partner effectively and communicate persuasively with authors, author teams, agents, and brand partners
- Effectively manage a variety of technology, data, marketing and service vendors
- Communicate with and effectively utilize outside advertising agencies and/or marketing services
- Ensure effective control of marketing results and ensure corrective action to be certain that the marketing objectives are achieved within designated budgets
- Proven success working in a deadline - driven environment
- Drive brand recognition in the outdoor experiences, and manage the creative production process
- Build strong active joint training & planning, collaboration, support & engagement with relevant European colleagues
Experience For VP, International Marketing Resume
- Successful track record managing a team and being a strong leader in the business
- Provide dynamic and effective thought leadership for IRC's efforts to support impactful delivery of the IRC's mission and IRC 2020
- Strong knowledge of sales channels and merchandising strategies relevant to the company’s publishing programs for front and backlist works
- Segment and leverage marketing database for greater campaign efficiency and effectiveness
- Experience with publishing, education and or ed-tech verticals
- Understanding of the technical workings of media and media buying; advertising; research; public relations; and promotions
Experience For VP Mobile Production & Marketing Resume
- Mentoring teammates in professional development
- Working with the Business Intelligence team and other partners, conduct competitive strategic analysis, consumer segmentation, and consumer insight development
- Understanding of the property’s regional geographic market
- Oversee marketing communication including branding, public relations, advertising, social media and other marketing materials
- Serve as the Company’s senior marketing executive, providing support in the areas of marketing strategy, marketing execution and management
- Collaborate with product marketing as well as sales on defining, measuring and accelerating demand
- Supervise department’s RFP protocol process, including soliciting RFPs from desirable prospective clients and writing proposals for new business
- Assist Business Development and SAM teams with developing and presenting compelling propositions to their clients
- Oversee digital & e-Commerce reporting, establishing and enhancing KPIs to increase ROI
Experience For VP, Global Treatment Marketing Resume
- Create and manage a consistent external communications strategy, including corporate marketing, PR, partnerships, sponsorships, and events
- Evaluate campaign level results via analytical reporting and own the development for future strategic marketing initiatives
- Lead quarterly and annual planning processes to develop business unit plans with key objectives, KPI’s and timing that support P&L objectives
- Ensure developed marketing campaigns are well-targeted, well-executed, support hotel positioning and are communicated across the organization
- Act as a spokesperson representing Colwen hotels in local and national networking organizations, community, and industry events
- Conduct and oversee marketing surveys or other market research on current and new product concepts including competitor analyses
- Participate fully in professional societies and activities related to the gaming industry and the marketing profession in particular
- Evaluate marketing impact on sales and call volume; leverage customer insights and marketing analytics to make real-time changes to positively impact business
- Establish, develop and implement the company's marketing strategies. Lead the implementation of the marketing plans with the Corporate and Property teams
Experience For VP of Marketing, Nelson Books Resume
- Work with Executive Team and agencies to define and report on Marketing goals and show Marketing's impact on all distribution channels
- Lead the US go-to-market planning from ideation, to briefing, to execution
- Hire and develop high-performing marketing team
- Proactively collaborate with internal stakeholders and associations regarding the strategic short-term and long-term planning for each event in the portfolio
- Develop Marketing Strategy that builds brand awareness and brand affinity
- Oversee and manage marketing budget
Experience For Global Networks Marketing Analyst VP Resume
- Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve Carousel’s goals and objectives
- Drive brand development, messaging and awareness in the marketplace for Carousel’s products and services
- Develop messaging and sales tools to help drive Carousel’s value proposition to its customers, employees and prospects
- Audit marketing content on the web site to ensure content accuracy and company brand guidelines are reflected
- Drive all marketing efforts for the Eastbay brand across channels: eastbay.com, social media sites, mobile, catalog and through vendor partners
- Grow Viki’s brand awareness in the industry, with a particular focus on the advertising community
- Educate the organization to newly defined brand strategy through, speeches, personal relationships, training seminars and workshops
- Leads a world-class marketing and publicity team and successfully mentors individual team members to optimal success
Experience For Senior Associate / VP of Marketing Resume
- Strategic and tactical oversight and execution of product & corporate marketing strategy as well as drive go-to-market plans across product lines
- Expand our eCommerce strategy to ensure revenue growth and development for new sales channels in both K-12 and higher education. Includes managing web-store
- Develop executable global marketing/business plans that drive sales across the omni-channel business model
- Develop, direct and execute short-range and long-range marketing and service policies, plans, programs and systems to support strategic direction
- Work with writers and artists and oversee copywriting, design, layout, paste-up, and production of promotional materials
- Develop and manage the annual marketing budget and operation plan
- Develop or oversee and implement departmental training programs
- Develop and implement measurable performance evaluations for managers or supervisors according to department goals and objectives
Experience For VP of Marketing, Louisville Resume
- Drive greater household penetration to drive the greatest awareness, trial and repeat purchases
- Develop brand activation plans that reflect the overarching vision for the U.S. business. Collaborate effectively across all functions to ensure execution with excellence
- Strategic Marketing Leadership: Provide brand building leadership by assessing the competitive landscape, deeply understanding target consumers, defining the brand strategy and vision and empowering team members to execute marketing plans
- Agency Relationship Management: Successfully manage agency relationships to ensure that advertising and promotional initiatives are cost-effective, drive ROI and are consistent with the company's overall strategy
- Consumer Engagement: Enhance the organization's understanding and use of modern marketing touchpoints (i.e. digital, social, mobile) with the aim of developing communities of engaged consumers who can act as brand ambassadors and influencers
- Innovation & New Product Development: Provide organizational leadership which drives new innovation via a multi-year product pipeline and robust R&D plans
Experience For VP-mobile Production & Marketing Resume
- Recruit, retain, and inspire a world-class marketing team of highly engaged, collaborative professionals to support the future growth and development of the strategic marketing and brand building function
- Inspire and lead a team of skilled marketers by providing them with clear priorities, removing barriers, and ensuring strong execution
- Create and execute against bottoms-up marketing plans to achieve our customer acquisition goals, including daily execution of our multi-channel marketing campaigns during peak seasons
- Drive a culture of thoughtful experimentation and analytical rigor that promotes the use of the latest software tools and techniques in mobile and web user acquisition
- Create and promote authentic content that is evergreen and provides value to our current and prospective customers
- Develop and maintain a deep understanding of onX customer personas through qualitative (e.g., interviews and surveys) and quantitative (e.g., Google Analytics) insights
- Manage selection and ongoing performance of all third-party marketing service providers (e.g., PR, design services, agencies)
- Supervision and planning of customer and industry events
Experience For V.P Marketing Resume
- Develop overall global Skin Care (Face & Body) and Men’s categories strategy
- Oversee the Fox Digital team’s presence at industry events such as Comic Con, film and TV premieres, press junkets, award shows
- Assess competitive landscape and develop time & action plan to deliver the strategy
- Develop methods to drive and measure consumer engagement
- Develop CRM strategy to harness customer information and improve customer experience across all channels. Determine what information is needed to drive business decisions and results
- Develop content strategy/story development w/ Art Director, Social Media Community Manager and PR director, e-commerce, marketing, Public Relations outreach, and social media
List of Typical Skills For a V.P Marketing Resume
Skills For VP of Marketing Resume
- Excellent computer skills including advanced Word, Excel, Publishing, Lotus Notes
- Have excellent interpersonal and communication skills and works well with a team and with a range of people
- Strong Microsoft Office and presentation skills
- Proven experience, in a strategic marketing/strategy /commercial leadership role, with direct responsibility for delivering exceptional marketing strategy
- Relevant Marketing experience with at least 5 years of experience leading a multi-functional marketing team
- Global operations experience, specifically with developing effective global business strategies and marketing plans
- Experience in similar capacity, combined with 5+ years of leadership experience specific to the gaming industry
- Proven track record of solving complex strategic problems – with solid frameworks – and execution against this strategy with the appropriate tactics
- Foster an environment of creativity, passion, and innovation through extensive market knowledge and strategic planning skills
Skills For VP, International Marketing Resume
- Strong planning, prioritization, and project management competencies
- Leadership & consensus building skills with willingness to embrace personal & professional development
- Experience in Multi-channel/Omni-channel marketing (e-Commerce, Direct, Retail, and Wholesale) with demonstrated track record of success
- Strong, customer focus experience
- Inspiring, engaging communication style; optimistic and forward; good sense of humor
- Understanding and experience in bringing a new brand and product to market
- Strong background in creating global marketing strategies and growing emerging markets
- Proven track record of successfully directing business opportunities, including market assessment, strategic planning, objective setting and implementation
Skills For VP Mobile Production & Marketing Resume
- Demonstrated success in building lasting brands and generating demand in highly competitive consumer/entertainment industries
- Leads marketing team, focusing on developing strong, forward-focused leaders and subject matter experts
- Experience making challenging decisions and understanding the risks
- Related experience in areas such as: marketing, promotion, event planning, tour marketing, publicity, digital
- Oversee concept development, strategizing, planning, implementation, and coordinating of E-com initiatives to enhance MHW brand experience
- Global experience in digital marketing in the following areas
- Driver, go getter, scrappy and experienced at building marketing departments in start-ups
- Experience as a marketing leader, growing from series A to series C
- Skilled in analytical marketing, strategic planning and execution
Skills For VP, Global Treatment Marketing Resume
- B2B branding marketing experience, ideally in the technology industry
- Experience managing and growing a successful brand and tier one automotive business exposure
- Proven success leading/managing a team
- Managerial/supervisory experience including managing outside vendors and services
- Credible marketing leader with B2B enterprise software experience, ideally SaaS or cloud-based software, marketing into Fortune 1000 companies
- Experience in marketing and/or advertising
- The Vice President of Marketing needs the ability to recruit, staff and build effective departments for creative communications
Skills For VP of Marketing, Nelson Books Resume
- Strong background with out of home and offline marketing strategies and tactics
- Strong affinity for metrics and performance marketing
- Experience owning core acquisition metrics: revenue, users acquired, etc
- Marketing experience in consumer products preferably women’s contemporary apparel
- Experience of operating a multi-channel B2B and B2C environments
- Experience of product and service marketing
Skills For Global Networks Marketing Analyst VP Resume
- Demonstrated aptitude in strategic planning and execution
- Proven success with the development and deployment of innovative traditional and digital integrated marketing campaigns
- Experience in marketing focused on B2B offerings
- Experience in Leadership, preferably within the Promotional Products and/or Direct Marketing industries
- Twelve years of progressive work experience in marketing, customer acquisition, and brand management
Skills For Senior Associate / VP of Marketing Resume
- In a managerial role and the demonstrated ability to hire, motivate and develop outstanding teams
- Project Management:Able to prioritize and juggle many projects simultaneously while leading a team to successfully execute on time and within budget
- Experience working in a diverse and matrixed environment
- Experience in B2B marketing
- Hospitality full-service and or Lifestyle marketing experience
Skills For VP of Marketing, Louisville Resume
- Identification of cross-selling opportunities that fully utilize the breadth of Goodman's product and service offerings across all businesses divisions
- Solid knowledge of digital marketing
- Establish and maintain a campaign effectiveness audit to develop future marketing strategy for each event
- Proven expertise in contract negotiation, budget management, and ongoing vendor management
- Understand and add value to high-level management interactions, with a proven ability to develop and "sell" creative business strategies
- Collaborative, well organized and efficient, strong bias for action
- Marketing experience in comparable industries (particularly services industry)
- Previous experience and success in launching new e-commerce and social platforms
Skills For VP-mobile Production & Marketing Resume
- In a Senior Director or VP role with direct people management experience
- Strong business and financial acumen; has willingness to deeply understand the B&V business
- A demonstrated ability to work in ambiguous situations
- Management experience required (people and process)
- Strong work ethic and highly collaborative with management and cross-functional teams
- Experience engaging company executives in strategic dialog and distill strategy into tactical plans for the brand managers
- Experience managing cross-functional, and cross-divisional teams
Skills For V.P Marketing Resume
- Demonstrated ability to analyze and use consumer data to build media strategy
- Leading and mentoring the marketing group, consisting of the following disciplines: Product Marketing, User Acquisition and Lifecycle Marketing
- Being an active participant on the Global Marketing Leadership Team, ensuring global idea sharing and alignment to global brands’ strategic platforms
- Hiring and managing an a+ marketing or growth team
- Being an integral member of our Canadian Leadership Team, responsible for setting the strategy and direction for the Canadian business
- Willing to both contribute new ideas as well as run with decisions once they are made and is comfortable communicating complex business and technical issues
List of Typical Responsibilities For a V.P Marketing Resume
Responsibilities For VP of Marketing Resume
- Proven experience to operate at a senior leadership role
- Proven record of displaying ownership, urgency and sound decision-making skills
- Building a clear creative vision, with significant experience managing large-scale projects across multi-platform experiences
- Demonstrated successful business-to-business software marketing experience
- Flexible and adaptable social skills to navigate relationships with filmmakers, talent, studio executives and your team
- Experience with a proven track record as a VP of Marketing, Marketing Director or other senior Marketing role
- Possesses basic copywriting skills relevant to the articulation of marketing strategy and supporting content
- Proven experience leading Corporate Communications and PR within a marketing function
- Working with cross-functional leadership to ensure coherent and effective sales, marketing, manufacturing, and logistics plans are developed and executed
Responsibilities For VP, International Marketing Resume
- Extensive experience planning and managing large-scale, strategic marketing initiatives, including capital planning, across matrixed organizations
- Experience structuring and/or restructuring and coaching/leading large and diverse teams
- Experience planning, developing, and managing departmental expense and capital budgets
- Proven track record in growth marketing, including implementing targeted growth and retention strategies and user lifecycle management
- Solid understanding of how to market SaaS and data platforms, using all the modern digital tools and channels available
- Experience in both Marketing Strategy and Marketing Activation roles
Responsibilities For VP Mobile Production & Marketing Resume
- Marketing experience in gaming
- A teaming mentality with the ability to develop strong working relationships across all levels and functions within an organization
- Demonstrated success in managing media budgets in excess of $50 million annually
- Create and identify opportunities to drive a branded multi-channel shopping experience for our customer
- Coordinate with product marketing team to prioritize and develop integrated campaigns, determine best channels for each product/campaign/piece of content
- Experience with CRM software and digital marketing tools and techniques. Knowledge of SEO, web analytics and Google AdWords
Responsibilities For VP, Global Treatment Marketing Resume
- Experience in marketing for media and/or internet companies
- Strong background in social media, brand building and PR
- Solid understanding of relevant competitors and market landscape
- Thrive and multi-task in a fast-paced environment with changing priorities and limited budgets
- Experience in a senior Marketing management role within the Retail industry
- Experience managing direct reports
Responsibilities For VP of Marketing, Nelson Books Resume
- Excellent knowledge in computer programs including Microsoft Office
- Experience in marketing for media and/or internet companies, preferably focused on Gen Z and Millennials and/or subscription-based services
- Responsible for the creation of an end-to-end management of WBN go to market strategies and oversees the end to end customer experience
- Management experience with multi-layered teams of 10+ people
- Ensures the development of effective sales materials
- Partner with data analytics and IT to link digital customer data with the call center to create a more consumer-centric and effective marketing strategy
- Measure results, evaluate the effectiveness, synthesize learnings, and refine the strategy, structure, and/or team as necessary
- Proven success with e-marketing campaign tools such as Email Marketing, Web Media, Social Networking (especially Facebook and Twitter), SEM
- Ensure each event has an effective marketing strategy in place with clearly defined targets, timelines and budget
Responsibilities For Global Networks Marketing Analyst VP Resume
- Ensure Boat Show Marketplace has an effective year-round marketing strategy in place with clearly defined targets, timelines and budget
- Introduce innovative, creative and commercially justified new ideas and methods to increase campaign effectiveness
- Brings a demonstrated ability to model and execute consumer research, analyze findings into actionable, strategic content
- Deep experience with search engine optimization (SEO)
- Oversee primary and secondary research for voice of the employee and voice of the customer research to inform strategy and product development priorities
- Experience in Market Development
Responsibilities For Senior Associate / VP of Marketing Resume
- Has a strong presence and is able to inspire/unite a team behind a vision
- Experience leading business and marketing initiatives
- Leading, motivating, and directing Marketing and Nutrition personnel to maximize team and individual performance and ensure employee development and succession
- Creating a clear marketing strategy that encompasses all marketing segments
- Assessing new marketing opportunities for generating business
- Understanding of category publishing, particularly fantasy and science fiction, as well as children’s
- Leading and inspiring our creative, web development, and SEO teams
- Streamlining marketing process to realize cost savings across the department
Responsibilities For VP of Marketing, Louisville Resume
- Working with Senior Management, develops and implements a long-term brand positioning, designed to increase incremental guest counts
- Developing, creating, and implementing a dynamic global brand identity that is unique and sets the Dallas Mavericks apart in the marketing space
- Translating marketing, creative, and strategic objectives into branded assets that drive prospect and customer engagement
- Partnering with the management teams cross business to understand the objectives and creative direction
- Ensuring that the creative material produced is of the highest quality and represents a consistent brand image, message, and tone
- Manages multiple sub-functions within the WBN marketing team including marketing strategy, sales support, marketing activation, and product marketing
- Keen interest in monitoring and analyzing TDA’s own and others’ marketing strategies and initiatives, and making adjustments as warranted
- Perform analysis of marketing activities to help optimise budget utilisation, by removing activities that don’t work, and focusing on those that do
- Build an amazing brand identity that brings our positioning to forefront through all marketing touchpoints
Responsibilities For VP-mobile Production & Marketing Resume
- Deep expertise in building scaled marketing programs targeting small and mid-sized businesses
- Create a comprehensive branding and marketing plan for the organization and implement best-in-class integrated marketing programs
- Lead Product Marketing Managers on new product launches and positioning of existing products for new business opportunities
- Build an amazing brand identity that brings our positioning to the forefront through all marketing touchpoints
- Capable of analyzing raw data to improve marketing campaigns
- Direct the formulation of strategies, while maintaining responsibility for plan execution and reporting
- Engage in executive planning with other senior leaders to best position W Publishing and HCCP for future success
Responsibilities For V.P Marketing Resume
- Build and extend marketing platform assets (list-building, brand partnerships, consumer research)
- Transition Viki’s Marketing team from a support service to a central growth engine, creating structure and processes to maximize talent and scalability
- Directs the Nelson Books consumer testing program to ensure we are listening to the voice of the customer in every major phase of a project
- Develop and manage the demand and lead generation plan and operations across channels including campaigns, execution, and reporting & analysis
- Develop market segmentation models, go-to-market strategies; create appropriate target-focused branding and messaging campaigns and ROI mechanisms
- Collaborate with Executive Team to define strategic vision and create a marketing roadmap to bring the vision to life