Web Analytics Manager Resume Sample
Clementine Quitzon
95493 Hodkiewicz Trail,
Phoenix,
AZ
+1 (555) 405 9329
Work Experience
Web Analytics Manager
05/2017
-
PRESENT
Houston, TX
- Strategic leader grounded in quantitative and qualitative analysis
- Dynamic, proactive and results-oriented, with a positive attitude and solid work ethic
- Work and communicate effectively with both business and technical audiences at all levels of the organization
- An expert problem-solver: thinking creatively and analytically, identifying critical opportunities and translating business vision and concepts into strategic yet focused customer-centric business plans
- Lead and drive success in a collaborative environment to achieve measurable bottom-line results
- Explain and sell business concepts and analytic finding to internal and external executive management
- Lead projects with multiple stakeholders
- Thorough understanding of project/feature lifecycle
Senior Web Analytics Manager
05/2013
-
11/2016
Chicago, IL
- Advocate for advancing projects with teamwork and cross-functional collaboration
- Proficient in Coremetrics, Omniture or WebTrends
- Knowledge and experience with consumer-facing web products and technologies
- Proficiency and experience with implementing a web analytics tools such as Google Analytics and Adobe Analytics
- Highly proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
- Experience with Sitecore 8.X analytics
- In a similar role for a large, online retail website or software company
Digital Web & Analytics Manager
04/2006
-
04/2013
Chicago, IL
- Experience with stationary web, mobile web and native app applications of tag management and web analytics
- Experience owning vendor relationships and ensuring optimal use of vendor technologies
- Experience working with tag management platforms, data management platforms, customer experience analytics platforms, web analytics tools and customer feedback platforms; specific experience with at least some of the following required: Ensighten, Tealium, Google Tag Manager, Adobe Analytics, Google Analytics, ClickTale, Adobe Audience Manager
- High attention to detail and experience defining dependable and scalable processes
- Experience in a business analysis
- Own and manage Web Analytics across all e-commerce assets
- Work with the Account Director to identify opportunities to enhance the support for the client through offering additional services or products, in line with the client’s objectives
Education
Ohio State University - Lima Campus
2001 - 2005
Bachelor's Degree in Business
Professional Skills
- Identifies key measures, approach and methodologies measuring digital (online, interactive) and offline marketing campaign success against clients? business objectives
- Manage a team of analysts, developing skills and mentoring to drive growth in skills and experience
- Strong internal client service skills with extreme attention to details and outstanding organizational skills
- Proven experience of leading, motivating and developing team of talented analysts
- Experience planning and executing on A/B and Multivariate test strategies, including experience with Test & Target, Optimizely, or other test tools
- Knowledge of and experience with designing and interpreting statistically valid site and site-related tests (i.e. email, search, offer tests, etc)
- Building a strong vendor relationship with the tag management vendor, as well as with core web analytics vendors
How to write Web Analytics Manager Resume
Web Analytics Manager role is responsible for excel, reporting, analytics, database, retail, training, integration, marketing, auditing, architecture.
To write great resume for web analytics manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Web Analytics Manager Resume
The section contact information is important in your web analytics manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Web Analytics Manager Resume
The section work experience is an essential part of your web analytics manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous web analytics manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular web analytics manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Web Analytics Manager resume experience can include:
- Strong communication, critical thinking, problem solving, and project management skills
- Demonstrated experience in building analytics strategies and teams from the ground up
- Excellent understanding of relational databases, data warehousing and web site technology
- Perform data validation and coordinate tagging and tracking parameter implementations for accurate internal and 3rdparty data collection
- Experience working directly in leading web analytics tools such as Adobe Site Catalyst (Omniture), Coremetrics required
- Experience in building efficient analytics dashboard and making recommendations for optimization is essential
Education on a Web Analytics Manager Resume
Make sure to make education a priority on your web analytics manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your web analytics manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Web Analytics Manager Resume
When listing skills on your web analytics manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical web analytics manager skills:
- Excellent writing, communication and presentation skills, including working with teams in disparate countries and geographies
- Proven leadership skills with a track record of developing web analytics knowledge amongst team members and the business
- Mentor executives and assistants on the team to expand their skills and approaches and review their work to ensure quality and drive learning
- Experienced measuring online marketing programs including email, PPC, SEO, affiliate marketing, CSEs, and display advertising
- Experience implementing and supporting A/B testing tools such as Monetate, Test and Target, etc
- Experience of successfully scaling Digital / Web Analytics techniques, Conversion Optimisation and Digital Marketing
List of Typical Experience For a Web Analytics Manager Resume
1
Experience For Senior Web Analytics Manager Resume
- Practical experience using SQL in a business analyst capacity
- Manage clients and monitor the workload of the team in line with client’s prioritization and project status
- Assists in management and prioritization for all website enhancements and landing page/marketing recommendations driven from data insights
- Supports internal stakeholder alignment, and develop strong relationships with cross-functional teams that support the business goals
- Overall ownership and operation of the tag management platform for all domains operated by the Intuit Consumer Group
2
Experience For IT Cosmetics, Web Analytics Manager Resume
- Working end to end across all tech stacks to ensure optimal implementation of the tag management platform
- Implements and manages the A/B testing platform, developing a seasonal testing plan as well as an in-season testing and optimization plan
- Manage analytics vendors including eClerx (data management and dashboard reporting) and Analytics Pros (Google Analytics Premium integration and consulting)
- One+ year of analyzing data using SQL
- Create partnerships with all parts of the organization- product, marketing, engineering, finance, supply, customer care
- A real passion for analytics, delivering results, and winning. A lethal combination of hard work, intelligence, and business savvy
- Create and automate data capture and reporting tools to support high velocity A/B testing
3
Experience For Digital Web & Analytics Manager Resume
- Lead analytics on conversion, web analysis for merchandise, online marketing, brand marketing, digital content and e-business teams
- Implement and manage analytics and marketing tags and code on multiple websites using a tag management tool
- Create buy-in from multiple cross-functional constituents including senior management and international partners
- For Google Analytics 360 clients, maximise value for clients by leveraging the full enterprise capabilities of the Analytics 360 Suite
- Plan and execute Splunk’s A/B and multivariate testing across multiple channels and business segments
- Using a website optimization tool (i.e. Optimizely, VWO, Adobe Target, etc.)
- Using basic statistical models to understand and explain business results
- Manage periodic reporting requirements
- Measure company performance versus competitors using internal and external resources to gather relevant industry benchmarks and metrics
4
Experience For Web Analytics, Manager Resume
- Assessment of needs as business conditions change, resulting in exploration and evaluation of new vendors from time to time
- Responsible for eCommerce Business Intelligence for SAP reporting, management, enhancements and use across department
- Execute Americas ecommerce formal and adhoc reporting and insights and communicate to key stakeholders and eCommerce Leadership
- Formal SAP merchandise and revenue trend analysis and reporting
- Design, develop, distribute and support reports and dashboards to meet the needs of the marketing team and other stakeholders
- Handel all clickstream and funnel reporting and analysis
- Deliver information to various stakeholders including executives in the format that’s most informative for them, including but not limited to Excel and PowerPoint
5
Experience For Web Analytics Manager Resume
- Development and distribution of scorecards for KPI’s
- Educate business partners and ensure alignment across Lands’ End on KPIs and web metrics broadly
- Be passionately in tune with latest web analytics developments, online behavior and trends
- Experience with implementation and usage of web analytics tools such as: Omniture, Epiphany, WebSideStory (HitBox/HBX), Urchin, WebTrends, CoreMetrics, Google Analytics, ClickTracks, FireClick, etc
- Clearly communicate with and persuasively present to a wide variety of audiences, specifically senior management
- Establish a foundation for web analytics, including identifying key performance metrics, building dashboards, competitive benchmarking, presenting key insights and ensuring data drives actions to improve the business
6
Experience For Senior Web Analytics Manager Resume
- Evangelize analytic tools (such as Coremetrics), providing training and support as needed throughout the organization
- Analyze performance of database marketing and email marketing campaigns
- Objectively deliver insights and help create a culture of data-driven decision making
- Perform detailed customer analysis to help define manageable and meaningful marketing segments
- Gather business requirements for web analytic enhancements and manage roadmap of improvements
7
Experience For IT Cosmetics, Web Analytics Manager Resume
- Mine qualitative research data and customer satisfaction / survey data and tie to actionable business insights
- Assist the Platform Solutions team with defining key metrics for feature success, determining financial justification of new features, functionality, and enhancements through ROI analysis and data interpretation
- Working across the organization, manage the execution of email campaigns from list definition through tracking and reporting. Identify key campaign success criteria, forecast ROI, measure & report campaign results
- Create a vision for the team to accomplish the above, including detailed job descriptions
- Direct cross-functional project teams and influence business teams to achieve program and strategic results that support our ecommerce charter
- Manage key vendor / feature relationships
- Hire, manage and inspire the team
- Train and mentor team to maximize productivity and job satisfaction
- Create and foster career development and growth paths for team members
8
Experience For Digital Web & Analytics Manager Resume
- Raise awareness of team’s efforts within the organization
- Work closely with Internet Business Analysis team to provide informational analysis in support of proposed projects
- Work jointly with other areas to establish success criteria for website improvements
- Deliver ad hoc analysis for department managers and business analysts
- Identify and recommend website improvements based on data analysis
- Manage team of 2+ analysts
- Proficient in SQL, Excel, Access and Google Analytics (or similar web analytics tool)
- Responsible for day to day management of website analytics and analytics data integrity
- Work with management to develop business cases and the necessary coding requirements needed to measure the effectiveness of initiatives, projects, campaigns or programs
9
Experience For Web Analytics, Manager Resume
- Manage all department analytic requests including: digital marketing performance, consumer behavior, site conversions and purchase funnels
- Understand and communicate clear verbal and written explanations of performance metrics to leadership
- Develop and maintain SDR (Solution Design Reference) document for web properties
- Test the implementation of web analytics and report issues
- Work with vendor on a need-basis to resolve issues or identify solutions
- Manage additional web analyst
10
Experience For Web Analytics Manager Resume
- Analyze customer interactions on company websites. Create data driven recommendations for site improvements and conversion optimization
- Work with internal business partners to create and execute A/B and multivariate tests that drive increased order conversion, AOV and other site KPIs. Report on the results
- Lead tag management on the website, create tagging recommendations for new ecommerce initiatives
- Establishes a foundation for web analytics, including identifying key performance indicators, building dashboards, presenting key insights weekly and ensuring data drives actions to improve the business
- Acts a primary contact between the Weichert.com Team, technology/tagging implementation team and third-party vendors
List of Typical Skills For a Web Analytics Manager Resume
1
Skills For Senior Web Analytics Manager Resume
- Experience in Microsoft Office suite with very strong Excel skills
- Demonstrable experience of influencing senior stakeholders and landing change in a business
- Experience implementing and managing Adobe Analytics
- Experience implementing and managing Google Analytics
- Experience deploying and using digital media revenue attribution systems is highly desirable
- Experience leading retail and ecommerce analysis and reporting
2
Skills For IT Cosmetics, Web Analytics Manager Resume
- Experienced with operating in a matrix environment, including external vendors
- Experience building reports with Adobe Analytics
- Experience building reports with Google Analytics
- Web Analytics experience using WebTrends or another platform (Adobe, Google, etc)
- Experience working in an ecommerce or analytics role
- Solid knowledge of SiteCore CMS platform and marketing automation
3
Skills For Digital Web & Analytics Manager Resume
- Strong knowledge of digital marketing analytics and deployment
- Works with creative agency and client structure to implement successful measurement strategies and techniques for effective measurement results
- Experience with Adobe Analytics (Omniture)
- Demonstrable analytics experience with consumer internet product, ideally within a fast paced transactional multichannel retail or pure play e-commerce company
- Demonstrated proficiency managing analytics tags with a tag manager such as Dynamic Tag Manager (DTM)/Adobe Activation, Tealium, or Ensighten
- Experience implementing digital analytics tools on native mobile apps for iOS and Android
4
Skills For Web Analytics, Manager Resume
- Work with the Customer Experience team, build a vision for a single view of the customer that incorporates online and offline data sources
- Monitor team members’ workload, project prioritization, and execution
- Analysis experience
- Provide analysis for justification and prioritization of proposed initiatives
- Exhibits a strong sense of urgency to find answers to key business questions
- Advancing the organization’s understanding analytics, democratizing data, and facilitating the use of our analytics tools
5
Skills For Web Analytics Manager Resume
- Developing and improving statistical methods to call A/B and multivariate test winners, and enhancing processes used to analyze test results
- Partnering with our product leads to translate your business insights into testing and optimization opportunities
- Using your analysis to develop compelling narratives that drive enhancements to the website
- Producing ad-hoc analyses at the request of our partners that enable them to capture value for their businesses
- Maintaining up-to-date knowledge of experimentation trends and methodologies
6
Skills For Senior Web Analytics Manager Resume
- Launch A/B testing platform and make testing an ongoing discipline
- Partner closely with IT team on tagging, keycoding and enhancements to web analytics and database reporting tools
- Daily, weekly and monthly reporting showing performance versus plan and last year by marketing program
- Expertise in harnessing complex data and being able to efficiently communicate this as actionable insight for the business
- Proficiency using site reporting/analytic tools such as Omniture, DFA, Webtrends, Visual Science, Coremetrics,WebSideStory, etc
- Function as an Ecommerce team representative across the organization, serving as an expert on Ecommerce, web analytics and performance reporting
- Establish measurement strategies and implement appropriate testing methodologies
- Extensive understanding of measurement techniques such as funnel conversion, path analysis
7
Skills For IT Cosmetics, Web Analytics Manager Resume
- Across various levels of detail and audiences from setting big picture business strategy to day to day support and execution
- Enjoys partnering with other key stakeholders across organization to define goals and strategy
- Understand website and media tagging processes
- Expert in Google Analytics Enterprise reporting
- Work closely with media team to assess online media needs performance issues
- Work with media sales community, in-house research departments, client and creative agencies to develop unique and strategically appropriate media approaches, including the exploration of venues (sites, creative technologies, etc.) that utilize emerging technologies pertinent to our clients' objectives
8
Skills For Digital Web & Analytics Manager Resume
- Experience of successfully managing and prioritising work plans in a fast paced and effective Analytics or Insight function, preferably in an online eCommerce role (ideally within retail)
- Hands-on administration with Adobe Analytics, including managing processing rules, SAINT Classifications, and external data sources
- An understanding of targeting, audience management, and marketing automation software, and how analytics data can be used to grow our relationship with customers
- Web analytics/measurement experience
- Experience with Adobe Site Catalyst
- Deep understanding of performance metrics, marketing strategy, marketing campaigns, website user behavior and advanced website technology such as personalization, retargeting and more
9
Skills For Web Analytics, Manager Resume
- Responsible for development of campaigns, to brand guidelines, ensuring consistent messaging across channels, especially focused on the main CTA’s for each brand
- One to two years’ experience managing people
- Be the expert for data analytics needs, working closely and collaborating with the marketing, platform, content, and UX teams to provide actionable insights and drive change
- Perform in-depth analysis on online user behaviour to identify opportunities to improve the onsite customer experience
- Reporting on key business KPI’s, analysing and understanding why metrics have changed
10
Skills For Web Analytics Manager Resume
- Responding to all ad hoc analysis requests from varying teams and delivering key insights and recommendations and being the ‘go to’ person for website performance queries
- Experience with Adobe Analytics/Omniture required
- Experience of tag manager solutions (eg Google Tag Manager or Tealium) is a benefit
- Excellent knowledge of MS-Office and expert in Excel and PowerPoint; HTML and CSS ; analytics package
- Web analytics experience with a focus on web and mobile tag management
- Experience with tag management solutions
- Experience with analytics tools, such as Google Analytics and Business Intelligence for SAP
- Strong proficiency in Microsoft Word, PowerPoint and Excel
- Make effective and persuasive presentations on complex topics to employees, executives and public groups
List of Typical Responsibilities For a Web Analytics Manager Resume
1
Responsibilities For Senior Web Analytics Manager Resume
- Objectively delivers insight and helps create a culture of data-driven decision making. Provides training and setup dashboards to teach team to utilize data to drive results
- Ensure highly rigorous execution of tagging implementations with strong processes for ensuring quality, stability and accuracy
- Experienced with A/B testing methods and tools (Maxymiser or Optimizely)
- Experience in an analytics role for an online retail or digital commerce website
- Experience with Adobe Omniture, Test and Target (or equivalent), Tealium Tag Manager, and Google Analytics is required
- Formal Google Web Analytics trend analysis, reporting and development
- Utilizes traffic and conversion data to forecast future conversion scenarios for Lead capture tactics online
2
Responsibilities For IT Cosmetics, Web Analytics Manager Resume
- Gathers business requirements for Google Analytics’ enhancements and manage roadmap of improvements
- Partners closely with Information Technology team on tagging and data layer enhancements to the Google Analytics reporting suite and any third-party integrations, and/or data systems
- Manages relationship with analytics vendor including negotiation of contracts and compliance with service levels, such as response time
- Work with multiple cross-functional groups, including business & technical teams
- Proficient with web analytics tools such as Omniture or Google Analytics
- Directly work to migrate web analytics implementation into the tag management platform, or initiate new implementations in the platform
- Serve as the subject matter expert on the tag management platform and its implementation within our technology, partnering with development team to always ensure optimal performance
- Build and maintain strong relationships with digital marketers and analysts to understand their unique needs and recommend ways in which the tag and web analytics platform can help them be more productive, find deeper insights, and operate with more speed
- Develop a process for submission of tagging needs, maintain resulting backlog, define execution SLAs and execute within them
3
Responsibilities For Digital Web & Analytics Manager Resume
- Lead integration of Customer Data Platform (Custora)
- Responsible for customer database management, providing insights and planning for marketing segmentation and KPI analysis (customer lifetime value, purchase frequency, etc.)
- Build business KPI dashboards and lead weekly meeting with key stakeholders from digital/D2C department, finance, marketing and planning to align cross-functional objectives
- Business Intelligence Tools such as BI for SAP
- ECommerce for a Direct to Consumer Retail Business
- Ad-hoc digital web analysis, as needed
- Identify digital analytics and optimization needs for websites and apps
- Work with IT to implement needs to ensure needed data capture and code deployment
- Implement voice of customer surveys throughout the critical user journeys
4
Responsibilities For Web Analytics, Manager Resume
- Conduct analysis of the digital data to find areas of opportunity and work cross-functionally to roadmap, rollout and measure website tests to improve key functionality
- Support on demand/ad-hoc web analytics reporting requests
- Document analytics requirements and strategy for projects and campaigns
- Responsible for developing and monitoring Adtalem digital properties web metrics and behavioral dashboards. Provides analytics insights to vertical leads and institution stakeholders
- Analyze web analytics data in order to identify gaps and opportunities to improve the overall user experience and meet inquiry and application goals as well as ecommerce goals
- Continuously deliver analysis and recommendations to increase traffic and conversions
5
Responsibilities For Web Analytics Manager Resume
- Partners with Web/UX, business intelligence, and paid media centers of excellence functions to identify optimization opportunities based on insights garnered from our reporting suites, and report results to key stakeholders
- Monitor weekly performance metrics to understand organic search performance/opportunities across our web properties
- Develop meaningful metrics and provide data-driven recommendations for continued improvement and best practices
- Advanced level user in Excel: pivot tables, charts, v-lookups, and dashboard creation
- Team player with experience working with technology, marketing, and creative staff in a fast-paced, agile environment. A self-starter who operates with passion, urgency, focus, and discipline
6
Responsibilities For Senior Web Analytics Manager Resume
- Expert proficiency with Web Analytics tools (Adobe Analytics) and SQL
- Successfully implementing tag management, analytics and testing/targeting/optimization efforts for Direct to Consumer and Direct to Business Ecommerce organizations
- Thrive in a fast-paced, post startup environment
- Technically savvy with proven skills in analytics and reporting (i.e. online analytics, a/b and multivariate testing…) to evaluate marketing performance, and help achieve business goals and objectives through data driven insights
- Creative problem solver who is adept at rolling up your sleeves and working efficiently in a fast-paced environment
7
Responsibilities For IT Cosmetics, Web Analytics Manager Resume
- Self-starter with extreme interest in the wholesale/retail space
- Proficient in Excel and Microsoft Office Suite
- Knowledge of Qualtrics or other VoC tool required
- Supports the Web Analytics Director by managing web analytics reporting to support key performance indicators for e-commerce business, marketing campaigns website across MGMRI brands
- Partners with business stakeholders to track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
- Hands on management of reporting for ongoing business optimization and planning for Ecommerce sales and profit KPIs
8
Responsibilities For Digital Web & Analytics Manager Resume
- Performs assessments to align technology and reporting solutions with business initiatives
- Leads and develops functional relationships with key internal stakeholders (including corporate Brand Marketing managers, property brand managers, IT and Content Managers) to capture business requirements
- Lends direction on integrating disparate sources of data, ultimately setting the blueprint to develop a solution towards attribution to aid in paid marketing efforts
- Evaluates and recommends digital marketing tools and products
- Self-starter, highly motivated to excel w/minimal supervision
- Turn data into meaningful stories and recommendations
9
Responsibilities For Web Analytics, Manager Resume
- Lead strategy and deployment of global, multi-site analytics definition, deployment and reporting; including insights for the Ecommerce and Senior Management team
- Support analysis and impact of digital marketing strategy/demand generation efforts and work with agencies to analyze and recommend optimizations and media mix (grow the size/lifetime values of assigned customer base and accountability for marketing ROI)
- Implement methods to track and evaluate the performance of all marketing campaigns including CRM and Customer profile optimization, lifetime value maximization
- Develop and foster culture of testing and optimization throughout ECommerce and Marketing business areas
- Support development and implementation of digital media revenue attribution practices
- Design, create and automate weekly, monthly and quarterly eCommerce dashboards and reports as well as meaningful Key Performance Indicators (KPI’s) at all levels, including executive summaries and detailed channel performance reports
- Partner internally and externally to ensure best practices in metrics and decision making are being maintained. Proactive in analyzing customer behavior using available data to influence changes on the website
- Customer Value Analysis
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