Ad Operations Resume Sample
Lennie Gutkowski
43237 Pacocha Points,
Chicago,
IL
+1 (555) 521 8879
Work Experience
Ad Operations Specialist
01/2016
-
PRESENT
Phoenix, AZ
- Review insertion orders, secure campaigns assets, drive creative kick off calls and manage custom creative components including lead times
- Ensure correct targeting, reporting, and verification of live campaign status
- Day to day management of ad serving partner relationship
- Support Ad Operations and Sales in inventory forecasting
- Collaborate with third party partners in creating, testing, and flighting rich media and mobile video campaigns
- Ensure platform support and work closely with internal and external QA for ongoing verification
- Manage and support the Ad Operations relationship with platform developers
- Review insertion orders, secure campaigns assets, drive creative kick off calls, and manage custom creative components including lead times
Ad Operations Analyst
07/2013
-
12/2015
Houston, TX
- Troubleshoot technical issues, working closely with tech and advertisers to find solutions
- Review insertion orders, secure campaigns assets, drive creative kickoff calls, and manage custom creative components including lead times
- Support the Ad Operations and Sales teams with inventory forecasting
- Collaborate with third-party partners in creating, testing, and flighting rich media and mobile video campaigns
- Ensure platform support and work closely with internal and external QA teams for ongoing verification
- Manage and support the Ad Operations team’s relationship with platform developers
- Provide on-call support as required for after hours, client-related emergencies
Intern, Ad Operations
02/2006
-
01/2013
Philadelphia, PA
- Manage the day-to-day relationships with our ad serving partners
- Provide on-call support as required for after hours client-related emergencies
- Traffic and monitor online advertising campaigns for the Key Accounts group including creative upload, creative testing, optimization, and any applicable edits in a timely and accurate manner
- Monitor and optimize existing campaigns to help with increasing our revenue and margins, along with cultivating a strong and productive relationship with clients
- Build relationships with internal Product and Sales teams as well as outside network participants
- Work with clients to obtain creative campaigns as well as executing target list changes
- Estimate and report on current/future available inventory levels
- Assist with monthly reconciliation and invoicing for all advertising campaigns in conjunction with the finance team
- Manage development of QBR client presentations with the Director of Key Accounts and the Senior Ad Operations Specialist
Education
University of Phoenix - Indianapolis Campus
2000 - 2005
Bachelor's Degree in Business
Professional Skills
- Strong attention to detail, organizational skills, excellent communication skills
- Strong organizational, planning and problem-solving skills with proven ability to identify and prioritize critical issues
- Strong communication skills with an emphasis on being a team player and providing excellent customer service
- Detail-oriented with strong organization and project management skills, including ability to multitask and prioritize across multiple simultaneous workstreams
- Strong attention to detail, excellent organizational and problem solving skills
- Strong computer skills and design knowledge are required. Attention to detail is a key skill
- Excellent management, communication and time prioritization skills
How to write Ad Operations Resume
Ad Operations role is responsible for excel, analytical, organizational, reporting, organization, digital, intermediate, advanced, leadership, coding.
To write great resume for ad operations job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Ad Operations Resume
The section contact information is important in your ad operations resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Ad Operations Resume
The section work experience is an essential part of your ad operations resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous ad operations responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular ad operations position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Ad Operations resume experience can include:
- Solid client/customer facing communication skills
- Demonstrated analytical skills and passion for analyzing data, products, brands
- Strong organizational skills; ability to multi-task; follow-through
- Attention to detail; strong verbal & written communication skills
- Highly organized with strong time management and communication skills, both written and verbal
- Strong interpersonal skills and ability to independently drive projects
Education on an Ad Operations Resume
Make sure to make education a priority on your ad operations resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your ad operations experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Ad Operations Resume
When listing skills on your ad operations resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical ad operations skills:
- Strong organizational, project management, and problem-solving skills with proven ability to identify and prioritize requests autonomously
- Exceptional project management skills, organizational skills and ability to work collaboratively
- Strong Excel skills and experience with SQL/Hive or other query language
- Outstanding problem-solving, organizational, prioritization, attention to detail and multi-tasking skills
- Strong quantitative, analytical & problem-solving skills
- Organized and detail orientated with strong critical thinking skills
List of Typical Experience For an Ad Operations Resume
1
Experience For Ad Operations Specialist Resume
- Strong written and oral communication skills (English level 85% or above)
- Strong organization, verbal, and analytic skills
- Strong computer skills, specifically with MS office (Outlook, Excel, Power Point)
- Excellent verbal and written skills are essential for communication with staff and internal/external customers
- Proven knowledge and work experience in digital marketing, including SEO, SEM, social media management and advertising, email marketing, data analysis, etc
- Experience managing multiple projects in various phases of development and prioritizing diverse workloads on a daily basis
- Diplomacy, tact and relationship building skills are essential--particularly in situations where team members have conflicting goals and objectives
- Good analytical, troubleshooting and problem-solving abilities, along with an ability to collaborate cross-functionally with strong attention to detail
- Intermediate to advances Excel skills
2
Experience For Manager, Ad Operations Resume
- Organization and project management skills in a fast paced environment
- Extensive experience at creating tagging strategies and creating/implementing floodlight tags
- Experience at publisher’s ad operations using DoubleClick for Publishers (DFP) including mobile advertising
- Strong knowledge and active interest in the digital advertising space with an understanding of online Advertising industry trends
- Experience working with SSPs/Exchanges/DSPs/Agency Trading Desk partners making actionable, data driven recommendations for optimization to maximize yield
- Experience with NAI, Better Advertising and other government initiatives for monitoring behavioral targeting
- Leverage hands on experience with online advertising technologies including campaign setup, management, troubleshooting, and support
3
Experience For Ad Operations Associate Resume
- Strong aptitude for identifying problems, troubleshooting issues and problem solving
- Experience in ad operations/trafficking preferably working with display, video, mobile and programmatic
- Relevant work experience in online advertising or the digital marketing space
- Significant internet business experience, including trafficking or campaign management
- Through ongoing analysis, identify problem areas in need of troubleshooting and investigation in regards to accuracy or gaps in effective monetization
- Experience analysing process flows and devising improvement strategies
- Experience in digital advertising, including deep knowledge of video and programmatic landscapes
- Experience with third-party ad-serving systems: Doubleclick, Conversant, Sizmek, Atlas, Flashtalking
4
Experience For Manager, Digital Ad Operations Resume
- Adapt to and operate in a constantly evolving team environment
- Experience with Video Engineering, MPEG, IP transport, QAM modulation
- Strong understanding of HTML and Javascript
- Experience with ad operations, trafficking, or analytics
- Experience in a product-facing role
- Experience working with demand-side and sell-side platforms are highly desirable
- Execute campaigns by trafficking ads to Amazon's owned and operated companies: Amazon.com, IMDb, kindle, FireTV, etc
- Educational background or similar experience (1+ years) in Advertising or related field
5
Experience For Head of Ad Operations Resume
- Prior knowledge of debugging tools such as Charles or dev tools beneficial
- Experience in Ad Operations/project management/business analysis/engineering role
- Previous experience working with CRM systems (e.g. Salesforce, JIRA) would be advantageous
- Experience supporting a direct sales organization highly regarded
- Ad serving experience
6
Experience For Ad Operations Analyst Resume
- Experience in web based Ad Trafficking
- Good understanding of the digital landscape and the company`s role within it
- Strong understanding of digital ad media ad ops, platforms, and technologies
- Experience with Operative.One and FreeWheel
- Excellent teamwork and cross-functional coordination
- Complete ad hoc reporting requests as internal teams prioritize them
- Hands on experience in MS office tools (Excel, PPT etc.)
- Strong knowledge of ad servers (DFP Required, FreeWheel) (Sizmek, DV, IAS, MOAT, Atlas, etc)
7
Experience For Senior Ad Operations Specialist Resume
- Experience with HTML, JavaScript, Rich Media and Debugging Platforms
- Experience with ad technology, marketing technology, database management, and data types
- Experience with project planning, project management, analytics, and exploratory data analysis
- Experience using third party Ad Serving and Rich Media vendors such as Doubleclick Studio, Sizmek, Mixpo, Celtra, etc
- Experience in ad serving and ad management technologies such as Doubleclick for Publishers (DFP), AdBook, ADTECH, etc
8
Experience For Digital Ad Operations Specialist Resume
- Experience working with various ad networks, exchanges and header bidders (Index Exchange, Amazon, OpenX, etc.)
- Newspaper production experience or similar in agency or production environment
- Digital ad operations and analytics experience
- Excellent communicator and facilitator, both spoken, written and in presentation
- Ad operations and analytics experience
- Previous experience in Doubleclick Campaign Manager, Google Analytics and Google Data Studio
- Prioritize across short-term and long-term goals
9
Experience For Ad Operations Lead Resume
- Relevant job experience required
- CPG and/or Retail account experience
- Strong comprehension of the programmatic media and paid social landscape
- Experience with requirements documentation (use cases)
- HTML 5, Rich Media, VAST, VPAID, OTT, CTV, OVV experience
10
Experience For Director of Ad Operations Resume
- Create and maintain a high standard of operational effectiveness within the operations team
- Experience with ad operations
- 2+ DSP (publisher experience)
- Diverse client experience over various online platforms
- Proven ability to implement tools and technology used in the digital ad sales or operations process
List of Typical Skills For an Ad Operations Resume
1
Skills For Ad Operations Specialist Resume
- Moderate typing skills and good grammar and spelling required
- Commercially minded with strong problem solving skills and the ability to draw insight from data
- Good MS Excel skills and ability analyze large amounts of data for reporting purposes
- Excellent interpersonal, communication (written and spoken), and customer service skills
- Strong interpersonal skills, ability to work with and manage remote, cross-functional teams
- Strong written/verbal communication and relationship management skills
- Proven experience of developing and implementing social media marketing campaigns and a successful track record to deliver ROI targets
- Exceptional computer skills including knowledge of Windows/PC and Mac
2
Skills For Manager, Ad Operations Resume
- Reprioritize quickly based on changing priorities and business needs
- Previous experience trafficking digital campaigns with a strong preference for exposure to programmatic campaigns
- Strong experience working in Excel and Power Point required
- Experience managing a team or 2 years of project management experience
- Possess advanced analytical skillset
3
Skills For Ad Operations Associate Resume
- Advanced excel skills is an added advantage
- Superior client service/communication skills
- Advanced MS Excel skills (pivot tables, pivot charts, VLookups, sumif, etc)
- Effectively lead multiple projects, timelines and details
- Utilize extensive Excel knowledge and analytical skills to compile reporting on an as-requested basis, to support overarching needs of the business
- Comfortable juggling multiple tasks and managing time effectively
- Intermediate skills in HTML, familiarity with JS, CSS, web coding concepts
- Be self-motivated and self-organized, impeccable organization skills
- Work experience with demonstrated progressive responsibility over more parts of the tagging ecosystem
4
Skills For Manager, Digital Ad Operations Resume
- Great people skills, able to communicate an array of different people and keep a level head if conflict is to arise
- Reporting/QA to ensure data validity
- Experience in advertising operations including running, setting up, optimizing, and executing campaigns
- Hands-on experience working in digital marketing adserving and tracking platforms including Sizmek MDX and SAS
- Working experience in ad serving platforms or ad trafficking is ideal
- Strong understanding of DoubleClick ad serving technology
- Solid understanding of programmatic operations (header bidding, PMP, PG, AG, Server to Server, etc)
- Obtain experience in industry leading digital advertising platforms such as Google DFP, Triton TAP and AdsWizz
- Assist the programmatic team with trafficking and maintaining network price priority line items in DFP
5
Skills For Head of Ad Operations Resume
- Experience working with a variety of ad serving systems
- Experience troubleshooting ad serving technical issues
- Ad Operations experience with focus on ad trafficking and ad serving technology
- Experience working with and troubleshooting mobile web, mobile app, and tablet ads
- Excellent operational understanding of display and performance ad products/models, details of digital reporting capabilities, and mobile ad delivery
- Proven track record of defining the agenda and delivering based upon that agenda
6
Skills For Ad Operations Analyst Resume
- Experienced acting as a subject matter expert, supporting others within the team and beyond
- Experience working within an advertising department
- Experience with third-party ad-serving systems: Doubleclick, Mediaplex, DG MediaMind, Atlas
- Experience with rich media solutions: Doubleclick RM, Mediaplex RM, DG MediaMind, Pointroll, Flashtalking, etc
- Previous experience in the online advertising environment
- Experience in digital advertising environment
- Some experience in using Yieldex and MOAT
- Experience managing a team of digital professionals
7
Skills For Senior Ad Operations Specialist Resume
- Proven track record of leading performance improvement through sales operations within a global sales organisation
- Experience working with third party vendors and major ad tech platforms
- Experience in Ads sales or other industries such and gaming, digital, TV, media and entertainment
- Related experience in media sales or buying
- Solid understanding of the differences of ad delivery mechanism’s in a multi-platform environment and across different digital video creative types
- Experience in digital advertising
8
Skills For Digital Ad Operations Specialist Resume
- Experience in Digital Media Operations, Digital Ad Ops, Digital trafficking
- Experience with major Rich Media vendor products and agency reporting tools
- Digital ad serving experience with a large focus on video
- Perform Quality Assurance of all campaign materials prior to launch including ad tags, creative, and 3rd party pixels and wrappers
- Digital advertising experience
- Experience leading a Revenue Operations team required
- Identify and implement data and reporting innovations to improve sales effectiveness
9
Skills For Ad Operations Lead Resume
- Experience with ad serving technologies (DFP, FreeWheel, Operative One, ShareThrough and Celtra)
- Marketing technology, experience primarily focused on data collection
- Experience in web based Ad Trafficking.
- Ad operations, online media, or other advertising experience
- Experience working in DSP’s (DBM, Appnexus, The Trade Desk, MediaMath)
- Proven ability to work successfully both within a team and independently
10
Skills For Director of Ad Operations Resume
- Ability (or demonstrated willingness) to learn SQL
- Good understand of HTML, CSS and JavaScript
- Knowledge in HTML, JavaScript, and Photoshop beneficial. Prior knowledge of debugging tools such as Web Developer Tools(built into browser), Charles or Fiddler
- Experience with rich media solutions: Doubleclick Studio, Flashtalking, Sizmek, etc
- Product or project management, preferably in an online advertising or digital organization; or equivalent work experience
- Experience managing business needs against technology requirements
List of Typical Responsibilities For an Ad Operations Resume
1
Responsibilities For Ad Operations Specialist Resume
- Great analytical skills. Excellent problem solver who distinguishes between relevant and irrelevant information
- Prior experience executing multi-channel digital media campaigns including rich media
- Good understanding of search, native and display advertising models
- Proven track record of taking ownership of a project and seeing it through to completion
- Client-facing experience within a deadline driven environment
- Good knowledge of digital advertising specifications and standards
- Extensive DFP experience necessary (Preferably with GPT tags)
- Strong entrepreneurial mindset with ability to thrive in a fast-paced, customer-focused, dynamic environment
2
Responsibilities For Manager, Ad Operations Resume
- Ad operations and industry experience
- Be the subject matter expert in all things DFP, AdValidation, TEADS, LiveIntent, Nativo, and Flipboard
- Solid base knowledge of HTML
- Experience, at least 3+ years building and managing a team
- Experience managing remote staff and leveraging outsourced Ad Ops resources
- Experience with programmatic and commercial SSPs as well as DMP platforms
- Experience with audience-based data-driven sales
- Experience in mobile video
3
Responsibilities For Ad Operations Associate Resume
- Experience with DFP, Placements.io, Salesforce, Tableau, Datorama
- Set up systems and processes that deliver effective campaign management in terms of; speed of delivery, Tier 1 service levels, campaign performance and results
- Prioritize daily work based on campaign start and complexity of campaign setup, and ensure all urgent requests are completed within the business day
- Prioritize expedited order as escalated by leadership
- Strategize with team members to help come up with ways to improve campaign performance and continually deliver proactive recommendations for effective delivery
4
Responsibilities For Manager, Digital Ad Operations Resume
- Prioritize and execute a daily task list
- Manage and prioritize daily tasks
- Experienced mentoring junior members of the team
- Coordinate with the internal product team to request and prioritise commercial development asks
- Managing the digital trafficking process for all campaigns in DCM (QAing creative, delivering tags to vendors, troubleshooting technical issues)
5
Responsibilities For Head of Ad Operations Resume
- Working knowledge of online advertising technologies (Flash, JavaScript, DHTML, Streaming Video, etc.)
- Debugging and HTML proxy tools including Charles, Firebug, Chrome Developer
- Bring structure and process to a growing team in a fast-paced environment
- Maintaining relationships and monitoring service with multiple sales and development teams across all Brands
- Improving systems and revenue opportunities across Web and Mobile platforms, with all targeting and optimisation partners
- Producing regular campaign reporting
6
Responsibilities For Ad Operations Analyst Resume
- Working closely with the digital media planning team to ensure optimal campaign performance
- Working closely with the sales and yield optimization teams to ensure we have a high performing technology setup
- Working knowledge of video tags (VAST, VPAID, & VMAP video tags) and display ads (Flash, HTML, iFrame, JavaScript)
- Tracking pixel creation and implementation
- Monitoring: manage delivery of media and adjust plans accordingly
7
Responsibilities For Senior Ad Operations Specialist Resume
- Recommending measurement solutions (brand studies, vendors who track viewability, fraud, etc.)
- Identifying process and system improvements as well as the team’s development needs and opportunities
- Working knowledge of HTML, and Javascript required
- Driving initiatives for campaign launch and optimization
- Manipulating data to represent business case “storytelling”
- Collaborating with other internal stakeholders from Brand Acceleration (Media, Email, CDDM, Social, etc.) to take advantage of synergies between opportunities
- OEM Partner Programs—Responsible for managing revenue share reporting, ensuring data accuracy/mapping, and developing dashboard views for various stakeholders
- Manage US reseller campaigns from inception through completion including inventory forecasting, campaign set-up, ad trafficking, and reporting
8
Responsibilities For Digital Ad Operations Specialist Resume
- Provide recommendations and solutions to account managers and sales during pre-sales targeting/forecasting and post-sales reporting/up-sell recommendations
- Lead all ad ops – campaign QC, implementation, trafficking, delivery, troubleshooting, reporting, optimization, and billing integration
- Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts
- Schedule and manage advertising campaigns (including display, video, value exchange) across all digital platforms (including online, social, mobile)
- Media Planning and prospecting: identify online media buying opportunities from publishers that represent quality content
- Traffic display and video campaigns in DCM following proper naming and tagging structure
9
Responsibilities For Ad Operations Lead Resume
- Assist Programmatic buying team in campaign setup and management in DSPs during low trafficking periods
- Assist in solving billing and revenue reporting issues
- Coordinate with our development team to aid in identifying, reporting and resolving technical issues
- Check daily reports, providing updates in team meetings and troubleshooting support for trafficking issues related to creatives and implementation
- Help resolve technical issues involved in running online ad campaigns (including trafficking of VAST/In-Stream Video, Rich Media, and Audio)
- Manage relationship with 3rd party ad serving partner(s), staying abreast on the latest trafficking solutions and certification processes
- Thorough understanding of online advertising industry trends & players
10
Responsibilities For Director of Ad Operations Resume
- Provide feedback and input for Ad Product team, providing ad ops support for testing of new ad products
- Reconcile tracking/reporting between internal and 3rd parties
- Provide ad performance metrics and billing reports for accounting
- Expertise in some or all of the following ad serving-related clients/code/technologies
- Assist clients’ web marketing/engineering teams to identify valuable data collection points
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