Advertising Account Executive Resume Sample
Katlyn Torphy
41575 Prosacco Brook,
Boston,
MA
+1 (555) 710 8480
Work Experience
Advertising Account Executive
02/2016
-
PRESENT
Dallas, TX
- Develops an understanding of the customer’s individual business needs, trends and patterns within specific verticals
- Proficient in face-to-face sales including up-selling, appointment setting and cold calling
- Effectively articulate product value proposition to customer
- Strong communication, presentation, negotiation and influencing skills (both written and oral)
- Strong Microsoft Office skills: Word, Excel, and PowerPoint
- Valid driver’s license and regular access to a motor vehicle
- Develop weekly status updates and detailed campaign reports of Garmin’s marketing activities for Marketing Communications Manager and key stakeholders
- Directs the creative strategy based on the segment’s product marketing plan (PMP) and budget while overseeing all Communications department activities
- Media selling experience in TV and/or interactive ad sales
Multimedia Advertising Account Executive
05/2009
-
11/2015
San Francisco, CA
- Thoroughly briefs creative, production, media, digital, merchandising, PR, sponsorship and trade show staff
- Assumes the leadership role when presenting advertising plans and creative concepts to the segment; When creative personnel participate, supports them in presenting concepts and plans
- Ales experience including experience selling multimedia advertising with primary focus on large accounts and digital. Proficient in face-to-face sales calling including up-selling, appointment setting and cold calling
- Experience presenting multimedia campaigns to key agencies and large accounts and experienced in negotiating high dollar volume contracts
- Strong interpersonal and presentation skills, and the ability to promote and sell concepts to customers
- Proficient with computers, Word, Excel, PowerPoint. Internet. (Windows environment and solid use of online for digital products and ads)
- Prior broadcast sales experience required
- Creative, flexible and able to adapt to industry change
Senior Advertising Account Executive
02/2004
-
01/2009
New York, NY
- Strong organizational skills and ability to work effectively in a fast paced environment
- Current valid driver’s license, access to a vehicle and good driving history required
- Experience in agency business, prospecting, and in developing new business as well as non-traditional revenue
- Proven track record of accomplishments and have the ability to develop effective sales presentations
- The ability to work as a team player is an essential attribute
- Creativity, flexibility, and ability to change with our industry are also keys to success
- Develop effective sales presentations
- Ales experience including experience selling multimedia advertising with primary focus on large accounts and digital. Proficient in face-to-face sales calling including up-selling, appointment setting and cold calling
- Outside sales experience including experience selling multimedia advertising with primary focus on automotive accounts and digital. Proficient in face-to-face sales calling including up-selling, appointment setting and cold calling
Education
Harvard University
1998 - 2003
Bachelor's Degree in Related Discipline Strongly Desired
Professional Skills
- Strong skills in planning, communicating, and developing customer relationships
- Strong written and verbal skills and be highly proficient in building and presenting recommendations
- Strong organization, communication and listening skills required to identify business owner's needs and develop successful advertising campaigns
- Exhibit well-versed skills in non-selling activities such as writing, booking advertising schedules, etc
- Experience presenting multimedia campaigns and experienced in negotiating contracts
- Current and proven experience signing interactive campaigns with advertising agencies
- Cable, broadcast, advertising sales/support or marketing experience
How to write Advertising Account Executive Resume
Advertising Account Executive role is responsible for advertising, customer, interpersonal, software, media, digital, negotiation, copywriting, crm, architecture.
To write great resume for advertising account executive job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Advertising Account Executive Resume
The section contact information is important in your advertising account executive resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Advertising Account Executive Resume
The section work experience is an essential part of your advertising account executive resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous advertising account executive responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular advertising account executive position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Advertising Account Executive resume experience can include:
- Good organizational, planning and coordination skills; ability to multi-task and re-prioritize as needed
- Excellent copywriting & creative skills
- Strong computer skills and digital savvy
- Strong 2-way communication skills
- Experience presenting multimedia campaigns to local accounts and experienced in negotiating contracts
- Strategic and organizational skills
Education on an Advertising Account Executive Resume
Make sure to make education a priority on your advertising account executive resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your advertising account executive experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Advertising Account Executive Resume
When listing skills on your advertising account executive resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical advertising account executive skills:
- A creative thinker with excellent customer service and organization skills; and the ability to build strong relationships and exercise excellent follow-up
- Demonstrated leadership, team collaboration, and interpersonal skills, effectively working with others
- Have excellent oral and written communication skills, time management and ability to thrive in a dynamic and fast-paced environment
- Valid driving license with good driving record and reliable transportation
- Think both strategically and creatively in order to bring ideas that can be used effectively to meet the client’s need
- Be able to have in-depth conversations with prospective and existing clients on how to help them effectively market their business
List of Typical Experience For an Advertising Account Executive Resume
1
Experience For Multimedia Advertising Account Executive Resume
- Effectively able to overcome client objections and articulate the value of recommended solutions
- Maintain and develop the existing client base, in addition to building new business
- Maintain customer satisfaction through consultative selling
- Support and fulfill client requirements, by identifying where Kijiji products can add value
- Self-motivated agile sales professional with an entrepreneurial spirit
- Outside sales experience including experience selling multimedia advertising with primary focus on financial industry accounts and digital. Proficient in face-to-face sales calling including up-selling, appointment setting and cold calling
- Responsible for meeting and exceeding weekly, monthly and quarterly sales activity with focus on solution based selling and
- Specific industry knowledge of competitive media, financial industry trends
- Outside sales experience including experience selling multimedia advertising with primary focus on large industry accounts and digital. Proficient in face-to-face sales calling including up-selling, appointment setting and cold calling
2
Experience For National Advertising Account Executive Resume
- Assumes sales and service responsibility for assigned accounts. Maintain complete and accurate record of each account’s performance and take necessary corrective action to improve lineage and revenue performance. Consistently meet/exceed sales goals across full range of product lines (print, online and commercial print)
- Responsible for meeting and exceeding weekly, monthly and quarterly sales activity with focus on solution-based selling and digital product inclusion
- Respond to customers’ inquiries, requests and orders in a timely and responsible manner
- Work autonomously and in a group environment
- Understands health industry and their unique business needs in order to provide ROI-impactful solutions
- Successful track record in digital sales
- Proficiency on common Microsoft Office applications
- Quick learner – able to rapidly grasp new technology and product changes
3
Experience For Senior Advertising Account Executive Resume
- Enthusiastic team player, whom exudes creativity and drive
- Identifies, qualifies and prospects local businesses to set appointments with local businesses to develop an understanding of customers’ individual business needs, trends and patterns
- Develop a media plan that addresses client objectives and reaches target audience
- Use a CRM system to consistently maintain an adequate pipeline
- Act as the main point of contact for the client once a deal has been agreed
- Selling experience or outside sales experience (particularly in Digital/Media Sales) with a proven track record in cold calling, prospecting, developing new business and closing the sale
- Understand client’s business objectives and create marketing campaigns to drive results thru effective advertising
4
Experience For Advertising Account Executive, St Cloud Resume
- Sell digital advertising and marketing solutions customized to each client's needs, from the Cox Media product suite that includes Video and Display capabilities including Addressable Advertising, Retargeting, and Digital Video
- Participates in budgeting and forecasting individual revenue achievement
- Increase knowledge of sales and product offerings thru provided training
- Persuasively articulate the Salesforce Marketing Cloud Digital Advertising offering including competitive advantages, resources and processes to clients and prospects via in-person sales meetings
- Work with our top customers and the leading global brands on their Digital Advertising/Media initiatives
- Deliver compelling presentations to support to senior executives covering the Salesforce Marketing Cloud's Digital Advertising/Media Solutions and high level overview of application architecture and integration capabilities
- Experience selling advertising or advertising like services
- Able to utilize Sales CRM tools such as SalesForce or like program
5
Experience For Advertising Account Executive New Business Resume
- Actively participating in and coordinating pre-sales efforts, including collaborating with the Sales Team on proposal development, presentations and media planning
- Generating multi-platform advertising sales leads and assisting with new sales opportunities through monitoring competitive media and identifying potential new print and digital business
- Valid driver's license, proof of insurance and dependable automobile is required
- Developing close relationships with clients and acting as first point of contact for most advertisers
- Selling experience or outside sales experience (particularly in Digital/Media Sales) with a proven track record in cold calling, prospecting, developing new business and closing the sale
- Selling and preparing print and digital ad copy for production
- Able to brainstorm and create new approaches to selling
6
Experience For Advertising Account Executive TWC Regional Sports Network LA Resume
- Work in a deadline based environment
- Have a proactive approach in customer service
- Build and maintain solid partnerships with assigned internal clients to better develop, coordinate, direct and facilitate strategic communications designed to meet business goals
- Design campaigns to adequately target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs
- Responsible for researching and understanding key business challenges, customer behavior, target audiences, competitive activity and environmental factors that impacts programs within the store and assigned departments
- Strong interpersonal skills; builds collaborative relationships
- Good verbal presentation, group dynamic and facilitation skills required
- Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Pinterest, etc.)
7
Experience For Advertising Account Executive Resume
- Communicate effectively between traffic coordinators and commercial inserters to ensure proper placement of ad
- Working knowledge of Microsoft Office and web content management systems experience
- Develop effective advertising campaigns for customers utilizing all networks, products, and cable systems available
- Identify & present opportunities for consistency in messaging and customer experience across channels from in store signage to digital to print
- Experience with programmatic RTB display ads, SEM, SEO, and Google Analytics
8
Experience For Multimedia Advertising Account Executive Resume
- Achieving challenging sales targets, receiving incentives and bonuses, and having fun!
- Building a network of prospects from a variety of sources including advertising and professional networking sites
- Proficient in tracking, managing and optimizing online campaigns for optimal performance
- Provide hands-on advertising support for assigned store departments, paying close attention to timelines
- Works with Advertising Director to keep a pulse on overall store activity to identify cross marketing opportunities
- Identify demographic needs of advertising client (match client's needs with best advertising networks/products)
- Collect any and all outstanding balances on advertising accounts
- Develop understanding of department short- & long-term goals and planned initiatives
9
Experience For National Advertising Account Executive Resume
- Adjusts and communicates plan changes as necessary to ensure costs for materials, media, and labor are in line with the sales potential for a specific product or campaign
- Keeps informed of developments in the field of marketing and communications, supermarkets and other retailers to foster ideas and innovation
- Proactive approach in resolving problems and issues; involves the right people to work through complexities and identify potential solutions
- Professional, outgoing and friendly with the ability to adapt sales techniques and presentations to fit the client
- Develop content and direct creative execution that provides a consistent, targeted and impactful message
- This role requires strong versatile copywriting skills for print and broadcast advertising; magazines and newsletters; web; social media; in-store point-of-sale materials; media releases and corporate communications
10
Experience For Senior Advertising Account Executive Resume
- Directs in-house and external graphic designers, photographers and other media-production specialists integral to the completion of marketing projects
- Contributes ideas for new in-store programs, researches and recommends branding
- Service-oriented attitude with a focus on client satisfaction
- Takes full ownership of assigned projects and can work independently
- Possess a sense of urgency, self-motivated and detail minded
- Developing relationships with existing and new clients, understanding their needs and advising them on suitable marketing solutions, which include print and digital
- Overseeing the marketing/sales cycle including finding the right solutions and following up to gauge results
List of Typical Skills For an Advertising Account Executive Resume
1
Skills For Multimedia Advertising Account Executive Resume
- Cable, broadcast, advertising sales/support or marketing experience
- Possess previous newspaper or magazine advertising sales experience and have digital marketing knowledge
- Entertainment category sales experience (selling to agencies and direct clients)
- Experience selling integrated, custom solutions
- Consumer Electronics/Tech category sales experience (selling to agencies and direct clients)
- Advertising agency experience within financial services
- Proven track record of exceeding revenue expectations
2
Skills For National Advertising Account Executive Resume
- Demonstrate value propositions of our high ROI ads solution
- Understands and demonstrates subject expertise in these digital products and strategies:
- Outside sales experience
- Entertainment category sales experience
- A proven track record in developing new business and achieving individual sales goals
- Experience selling into and negotiating with VP level Clients
- 1 – 3 years of media selling experience
- Previous experience working with Beauty clients
- At least one year of digital advertising sales experience is required
3
Skills For Senior Advertising Account Executive Resume
- Trategic selling. Experience in the Fashion/Beauty space is an advantage
- Multitask, manage multiple assignments and prioritize tasks in a fast-paced, deadline-driven, and team-oriented environment
- Consumer Electronics/Tech category sales experience
- Fast-learner with demonstrated success in a fast-paced environment
- Understanding of the competition in the marketplace Technical Knowledge
- Working with department leads to ensure full integration of each service and product within your team and within your clients strategy
- Deep passion for emerging consumer habits and where consumers are moving/looking to meet their advertising and information needs
- Responsible for overseeing all activities associated with managing assigned accounts to deliver on and exceeding client expectations
4
Skills For Advertising Account Executive, St Cloud Resume
- Interactive TelevisionCreating advertising opportunities for clients on the network and zone level on SportsTime Ohio
- Capable of sustaining rapid growth and adapting to change
- Consistently build /manage pipeline, communicating with leadership throughout the sales cycle
- Account Executives partner with local businesses to provide innovative digital and print marketing solutions via our vast portfolio of products
- Competitive salary with outstanding commission
- 15 days annual leave, commuting allowance, occasional free tickets to sports events
- Understand prospect’s organization and build relationships focusing on key decision-makers
5
Skills For Advertising Account Executive New Business Resume
- Cleveland Indians Baseball games·
- Prospect, qualify, and generate interest in BV to win new business
- Drive two-way conversational discovery dialogue to reveal quantifiable pain
- Build relationships with executives and positions yourself as a strategic advisor
- Meet and exceed quarterly and annual sales goals
- Understand and has knowledge of how businesses consume and use social media
- Able to generate enthusiasm around TWC Media digital solutions Market Knowledge
- Explain complex digital media features in simple term
- Know how digital platforms work together with linear TV
6
Skills For Advertising Account Executive TWC Regional Sports Network LA Resume
- Innovative and fun work environment
- Develop new business and achieve individual sales goals
- Develop long-term client relationships at multiple levels within the client organization, quickly building rapport to become client’s first point of contact
- 1–3 years selling experience or outside sales experience (particularly in Digital/Media Sales) with a proven track record in cold calling, prospecting, developing new business and closing the sale
- Proven track record of success in print and/or online advertising solutions
7
Skills For Advertising Account Executive Resume
- Advanced sales training and experience in consultative sales, cold calling, diagnosing client needs, presentations, objections, closing, time management, client retention and problem-solving
- Cable, broadcast, advertising sales/support or marketing experience
- Proficient in tracking, managing and optimizing digital/online campaigns for optimal performance
- Elling into a focused vertical
- Proficient use of Microsoft Office (Excel, Word, Outlook, PowerPoint) and other software programs such as CRM tools
- Consistently generating a high volume of sales-related activity to identify new business such as: cold calls, client meetings, RFPs and executing client requests in a timely manner
8
Skills For Multimedia Advertising Account Executive Resume
- Retaining client business through exceptional customer service, relationship building activities and timely follow-up of all client requests
- Meeting and/or exceeding quarterly and annual goals to drive revenue growth
- Providing a consultative approach to client’s needs by guiding and advising best strategic solutions for each client’s digital marketing needs and objectives
- Experience working in a sales and/or account management position within a media or agency environment
- Grows market share within an assigned territory through the combination of acquiring new business, activate churn business, and increasing current spend while increasing client satisfaction. Proficient and excels at new business efforts, including cold calling new or churned clients
- Develops quarterly plans for assigned territory that defines prospecting and new business acquisition, in addition to growing current client spend
- Utilizes 5 step sales process, packaged solutions and offers to meet client needs. Proficient articulating print and digital value propositions
- Manages retail pipeline via SFDC
- Solid knowledge base of digital media sales solutions. Identifies client needs and uses demographic and market analysis, and knowledge of the client’s business and competition, to deliver effective proposals to clients, producing sales that meet an annual revenue goal
9
Skills For National Advertising Account Executive Resume
- Using knowledge of the competition and the industry, develop and execute value added strategies that generate business and strengthen USA TODAY NETWORK’S marketplace position
- Able to work and thrive in a team environment and invest in a long-term commitment to team and category of business growth, all while supporting company goals and objectives and contributing to team’s success
- Presentation skills, with the ability to promote and sell concepts to customers
- Valid driver’s license and proof of insurance required
- Specific industry knowledge of competitive media, automotive trends
- Ales experience including experience selling multimedia advertising with primary focus on local accounts and digital. Proficient in face-to-face sales calling including up-selling, appointment setting and cold calling
10
Skills For Senior Advertising Account Executive Resume
- Outside sales experience
- Highly motivated, a self-starter, problem solver and a decision maker
- Ales experience including experience selling multimedia advertising with primary focus on local accounts and digital. Proficient in face-to-face sales calling including up-selling, appointment setting and cold calling
- Become actively involved in your territory’s community and it’s events
- Persuasively communicate TCA’s video offerings and unique value proposition to advertisers and agencies via email, telephone calls, in-person meetings and presentations and through formal campaign proposals in a way that meets advertiser and agency business needs and marketing objectives, while generating the maximum revenue for TCA
- Advertising agency experience within financial services
- Experience managing digital projects
List of Typical Responsibilities For an Advertising Account Executive Resume
1
Responsibilities For Multimedia Advertising Account Executive Resume
- Drive and determination to work in a fast-paced sales environment
- Be coached and take constructive feedback
- Be motivated by targets, monetary rewards and incentive opportunities
- Sell digital advertising and marketing solutions customized to each client's needs from the Cox Media product suite that includes: on-air commercials, online video, social media placements, and mobile marketing solutions
- Attend trade shows, industry events, and represent Cox Media in the local business community to build awareness and engagement
- Create and present customized sales presentations/proposals and successfully close negotiation
- Canvas merchants/businesses on a daily basis to discover new advertisers
2
Responsibilities For National Advertising Account Executive Resume
- Coordinate production of commercial between client and Production Manager to ensure its completion
- Ensure all sales paperwork (Salesforce, Traffic confirmations, etc.) is accurate, complete and up to date
- Proficient in Outlook, Excel, Word and PowerPoint and Google business applications for email, calendars, and cloud documents
- Proficient with Microsoft Suite for Excel, Word and PowerPoint and Google business applications for email, calendars, and cloud documents
- Energy & Enthusiasm
- Manages and coordinates fulfillment of client advertising orders (e.g., solves problems, develops concepts, monitors quality, ensures that ad copy supports the client’s marketing plans, facilitates communication between client and production). Attends job-related training as well as strategic and/or development meetings with their Local Sales Manager
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