Analyst, Marketing Resume Sample
Erick Braun
6064 Rhiannon Fall,
New York,
NY
+1 (555) 332 6408
Work Experience
Lead Marketing Analyst
11/2016
-
PRESENT
New York, NY
- Drive traffic, orders, and sales on Bloomingdales.com, Bloomingdale’s stores, Bloomingdale’s Outlets, the Bloomingdale’s mobile site, and the Bloomingdale’s Big Brown Bag App
- Partner with Creative team and leverage vendors’ tools to set up and launch SMS and push campaigns
- Champion the Bloomingdale’s Big Brown Bag App and partner with other teams across Marketing to develop campaigns to promote App downloads and usage
- Proactively identify areas where AEG Sports’ database, data and models need to be enhanced to improve data quality, analytical efficiency, marketing campaign effectiveness and reporting capabilities
- Responsible for the integrity of digital marketing reporting
- Enable an analytics framework for measuring global/regional Marketing effectiveness, funnel performance and attribution
- Provide reports and data related to markets, customers and consumers used for branding planning and strategic decision making and support in terms of project coordination
- Responsible in reporting and presentation preparation of financial and market research data
- Support competitive data gathering via market research and social media tracking
Analyst, Marketing
08/2010
-
08/2016
Detroit, MI
- Experience with SAS Enterprise Guide or related business intelligence (BI) tools
- Experience with SAS and SQL coding for ad-hoc operational reporting
- Excellent analytical, planning and organizational skills, and attention to detail
- Flexibility to adapt to frequently changing priorities and projects
- Look beyond symptoms to identify root causes of problems and potential solutions
- Demonstrated proficiency in basic computer applications, such as Microsoft Office software products, in addition to web conferencing technology (e.g. WebEx, GoToMeeting) and collaboration platforms (SharePoint)
- Advanced professional certification related to accounting or finance (e.g. Certified Public Accountant (CPA), Chartered Financial Analyst (CFA), Financial Risk Manager (FRM), Certificate in Quantitative Finance (CQF) or equivalent)
Junior Marketing Analyst
03/2007
-
05/2010
Detroit, MI
- Apply industry, marketing, business and analytical knowledge to support marketing and strategy decisions
- Assists in identifying new markets and margin growth opportunities
- Serve as technical and consultative resource on market research studies
- Utilize Nielsen’s Arianna program and internal set-top box data to
- O Manage large multi-national search marketing campaigns
- One year of specialized knowledge in the mortgage and banking industry
- Knowledge of BB&T’s existing enterprise-level systems, processes and organizational structures
- Knowledge of BB&T’s core values
- Excellent decision-making and verbal skills
Education
Southwest University
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Excellent interpersonal and communication skills with experience in organizing and delivering solutions to stakeholders, writing and presentation skills, etc
- Excellent communication and organization skills - experience with telephone and video conferencing
- Communication skills / presentation skills
- Strong skills and experience with Campaign Management tools (Unica, Adobe Campaign)
- Proven data gathering skills using secondary data sources (NPD, Nielsen, IRI data)
- Excellent interpersonal, communication, writing, presentation, statistical and data analysis skills
- Strong analytical and strategic thinking skills with the ability to capture opportunities for efficiencies
How to write Analyst, Marketing Resume
Analyst, Marketing role is responsible for analytical, organizational, organization, english, excel, interpersonal, modeling, marketing, microsoft, german.
To write great resume for analyst, marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Analyst, Marketing Resume
The section contact information is important in your analyst, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Analyst, Marketing Resume
The section work experience is an essential part of your analyst, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous analyst, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular analyst, marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Analyst, Marketing resume experience can include:
- Good collaboration and communication skills with a proven track record of working across all levels of the organization
- Strong listening and negotiating, and organization skills
- Strong presentation skills, comfortable interacting at all levels of an organization
- Strong interpersonal skills and able to work collaboratively with various stakeholders including external B2B clients
- Experience with data visualization skills, such as QlikView, Tableau, D3JS, HighCharts, or Microstrategy
- Strong relationship management skills - ability to build relationships and work collaboratively to identify solutions and resolve problems
Education on an Analyst, Marketing Resume
Make sure to make education a priority on your analyst, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your analyst, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Analyst, Marketing Resume
When listing skills on your analyst, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical analyst, marketing skills:
- Solid analytical skills; experience with results tracking and analysis, inventory and/or budget management
- Strong data skills and excellent attention to detail
- Excellent and effective time management - ability to work effectively in a fast paced environment, multi-task and work with minimal supervision
- Effective and proven business writing and speaking skill
- Excellent oral and written communication skills including presenting to peers and senior management
- Strong analytical, problem-solving and computer skills
List of Typical Experience For an Analyst, Marketing Resume
1
Experience For Marketing Insights Analyst Resume
- Excellent analytical and problem-solving skills with an exceptionally strong attention to detail
- Coordinate with commercial marketing teams to develop analyses that effectively monitor marketing efforts and provide insights to improve outcomes
- Superior problem-solving skills, self-motivation and when required the capacity to work under pressure and on tight deadlines
- Proficient with statistical modeling software (SAS, SPSS) and Advanced Microsoft office skills (MS Word, Excel, Access, and PowerPoint)
- Analytics & Digital metrics skills
2
Experience For Junior Marketing Analyst Resume
- Experience building demand and forecasting models (not required, but a willingness to learn this ideal)
- Experience in a role requiring data processing, analysis and visualisation
- Proven ability in seeing the ‘big picture’ and developing strategic insights from analysis
- Operates with diversified tools which are used within Eaton (web content management, marketing tool, communication tools etc.)
- 2 – 3 years of marketing experience
- Marketing or related industry experience
- Experience in business strategy, finance, engineering, or analytics
3
Experience For Lead Marketing Analyst Resume
- Experience in a similar channel marketing analytics organization
- Experience in analyzing large datasets in order to gain insights and draw conclusions
- Experience in data modeling, statistical analysis or similar role
- Proven ability to perform data driven analyses including problem statement, data discovery, and result communication
- Experience with Microstrategy, Tableau, QlikView or any similar reporting tools
- Experience using complex data analysis techniques to inform strategies
- Track ROI of marketing activities to ensure effectiveness and continued investment
- Analyze data, provide recommendations and develop a set of executive reports that accurately communicate Marketing effectiveness
4
Experience For Data Analyst, Marketing Resume
- Measure all aspects of our marketing lead generation engine: database cleanliness, campaign effectiveness, pipeline contribution, overall business performance
- Extensive experience manipulating data and numerical fluency
- Experience with scripting tools like Python, JavaSript, JSON etc.
- Experience with databases and writing SQL (Oracle, MySQL etc.. )
- Experience in a client / customer facing role
- Experience with SQL or a similar data querying language
- Closely collaborate with the Optimization team to ensure that reports are delivering the most impactful data and in the most visually effective way
- Strong understanding of CRM application (Siebel/Teradata) functions and database objects
- Strong understanding of OBIEE application functions and tools
5
Experience For Search Marketing Analyst Resume
- Experience working directly with systems developers an asset
- Experience in as a CRM/Marketing analyst position
- Experience in analyzing market/survey research data would be an advantage
- Detail oriented and operate with a commitment to delivering quality results
- Experience with digital marketing preffered
- Experience using regression and predictive statistics techniques
- Proven ability to work in a fast paced and ever-changing environment
6
Experience For Marketing Optimization Analyst Resume
- Proven delivery track record in database marketing or analytics
- Financial/Customer reporting and/or financial/customer analysis experience at a larger company
- Proven track record of successfully managing campaigns across Google, Yahoo and Social Media
- Experience in consulting or analytics
- Experienced in working with agencies and a familiarity with the media agency landscape
- Skilled in providing actionable insights to customers within the technology industry
- Experienced in working with Teradata, Hadoop (Hive/Pig), Tableau and/or Python
- Project management certification, training or experience
- Integrate technology and business process that increase the efficiency and effectiveness of reporting and analytics
7
Experience For Analyst, Marketing Campaign Development Resume
- Experience applying statistics to business scenarios
- Develop A/B testing frameworks for efficient & effective test/learn methodologies
- SEM marketing experience
- Experience in marketing, market research, statistics, business or related field
- Knowledge of and experience with reporting query tools and databases
- Previous experience in analytical position (especially in marketing departments)
- Experience with database analysis tools, such as SQL, OLAP, Crystal Reports, Report Builder and Access tools
- Operates with scrum methodology
8
Experience For Analyst, Marketing Operations Resume
- Experience with SQL (Oracle, Vertica, Hive, MySQL, etc) is required
- Experience in management of projects, multiple clients or stakeholders
- Related work experience in a business environment
- Experience with distributed data structures, models & advanced tools
- Generating and maintaining audience targeting lists
9
Experience For Mortgage Lending Secondary Marketing Risk Analyst Resume
- Preparing and presenting marketing performance reports
- Understanding of relational database theory and proficiency in writing and understanding complex SQL code
- Deploying new paid marketing campaigns on Facebook, Twitter, AdWords, et al
- Assisting with copywriting and ad design
- Working knowledge with data modeling and analysis
- Listing channel invoice reconciliation
10
Experience For Senior Business Intelligence Analyst Marketing Resume
- Pricing tools analysis and Rate Change support
- Tracking New business wins vs. losses monthly
- Assist in the planning and administration of Marketing budgets including trending, profiling, reconciliation, reporting, and executive communications
- Develop and provide ongoing ad hoc performance reporting leveraging Marketing/Sales automation tools and using data mining and data query techniques as needed
- Create weekly/monthly marketing performance reports and provide on-going ad hoc reporting and analysis across all marketing channels
- Play a key role in providing insight to the Chief Marketing Officer and Marketing Leadership Team through objective analyses and reporting
List of Typical Skills For an Analyst, Marketing Resume
1
Skills For Marketing Insights Analyst Resume
- Demonstrate ability to learn and assimilate new skills quickly
- Good skills with excel, power point, outlook
- Effectively manage time, prioritize tasks and work across multiple clients and projects
- Excellent MS Office (especially Excel) skills
- Excellent communication skills - Ability to communicate concepts clearly to both business and technology teams
2
Skills For Junior Marketing Analyst Resume
- Excellent analytical skills - both qualitative and quantitative
- Detail-oriented with solid organizational and time management skills
- Extremely strong organizational / project management skills and attention to detail
- Detail-Oriented, Strong Communication Skills, Ability to Multi-task
- Excellent quantitative and system skills
- Excellent analytical and data management/visualization skills
3
Skills For Lead Marketing Analyst Resume
- Merchandising/digital marketing skills
- Monitor testing strategies and provide performance results to effectively maximize marketing efforts
- Strong Marketing Analytics, Digital Analytics, Campaign Management, and Visualization experience
- Prior information management/data warehousing projects experience considered an important asset
- Industry experience with evidence of modelling and statistical analysis
- Proficiency in SQL (1+ year’s industry experience) with excellent knowledge of Excel and SPSS or something similar
- Strategic communications planning skills
4
Skills For Data Analyst, Marketing Resume
- Fluent in German and English (superior written communication skills and messaging)
- Good technical understanding or at least strong interest in technical topics and products
- Solid experience with Adobe Analytics
- Some SQL skills is highly preferable
- Analytics experience with a proven track record in advanced analytics reporting
- Basic knowledge and demonstrated experience of statistical models and methods
- Advanced English skills. German is an asset
5
Skills For Search Marketing Analyst Resume
- Exceptional organizational and analytical skills and ability to multitask required
- Communication skills and Fluent English
- Program analyst experience; or an equivalent combination of education and related work experience
- Effectively communicate and partner with management and peers
- Flawless written and spoken communication skills
- Interest in/passion for developing knowledge/skills in marketing research
- Intermediate Excel skills, including ability to deploy pivot tables and apply basic formulas and conditional logic
- Highly numerate and good commercial acumen – experience working with or in Finance team preferable
- Experience in database marketing analytics and modeling, preferably in retail and commercial banking
6
Skills For Marketing Optimization Analyst Resume
- Skilled in project management and working cross-functionally with data services, engineering, marketing and sales teams
- Past work experience in managing, analyzing, & measuring promotions
- Channel marketing experience within SMB Analytics on data regarding marketing channels
- Experience identifying technical SEO deficiencies, and creating and executing remediation plan to correct deficiencies
- Act as a resource to key business partners by defining key metrics and providing insight into marketing effectiveness
- Skilled in creating and executing marketing plans
7
Skills For Analyst, Marketing Campaign Development Resume
- Demonstrated success in ingesting, analysing, and presenting large data‐sets
- Experience researching vendor invoices, highlighting issues and identifying trends
- Knowledge of SAS, SQL or equivalent and familiarity working in a UNIX environment as well as analytical research and experience working with large datasets
- Experience in mining data for analytics insights as it pertains to marketing
- Coursework providing data-driven marketing experience and knowledge of CRM practices
- Experience managing and collaborating with key 3rd party industry insights providers
- Experience in data analysis and storytelling, presenting to internal and/or external stakeholders
8
Skills For Analyst, Marketing Operations Resume
- Experience with SEO analysis, common SEO tools (e.g., Google Webmaster Tools) and familiarity with reporting/tracking tools (e.g., Google Analytics)
- Assist campaign / audience manager in structuring the different nurture streams based on past experience and in depth understanding of target audience
- Experience in an analytics/data analysis role analyzing business performance and reporting
- Experience utilizing data visualization tools like Tableau and working knowledge of analytical methods and data extraction i.e. SQL
- Statistical modeling experience using SPSS or SAS
- Experience analyzing data and providing recommendations to management
- Strong understanding of digital marketing media
9
Skills For Mortgage Lending Secondary Marketing Risk Analyst Resume
- Strong understanding of financial analysis tools available including MS Excel, MS Access, and other core company systems such as Hyperion and Oracle
- Experience working in marketing role
- Assist in various actuarial projects including experience studies, pricing review, user acceptance test and other ad hoc projects
- Experience using SQL or other programming languages such as R, C++
- Solid understanding of marketing analytics fundamentals and how to apply them
- Experience analyzing CRM and Marketing Automation data
10
Skills For Senior Business Intelligence Analyst Marketing Resume
- Assists in marketing content ideation and leads the prioritization of projects to ensure content aligns with strategic marketing plans
- Experience in campaign and audience management, database mining/marketing with very large, complex and multi-dimensional datasets
- Analytically driven, including experience with Google Suite (Analytics, Webmaster Tools, Places for Business), and Adobe Marketing Cloud (Omniture)
- Excellent analytics and problem-solving, including ability to execute projects with limited oversight
- Experience in Marketing/advertising analytics or measurement
- Experience of building end-user reports, with tools like Qlickview, Tableau, Domo, Business Objects, Microsoft excel pivot tables
- Strong knowledge of multi-channel digital marketing tactics and measurement
- Experience in Analytics, Consulting
List of Typical Responsibilities For an Analyst, Marketing Resume
1
Responsibilities For Marketing Insights Analyst Resume
- Facilitates meetings and present insights effectively to leadership
- Experienced in financial and operational analysis and modeling
- Demonstrated ability to conduct analyses using various programs, e.g., Microsoft Excel, Access, SPSS
- Hands-on market analysis, secondary database, social listening, or research experience
- Previous business application management experience considered an asset
- Experience with SAS/SQL or other query tools is essential
- Support the identification of white spaces and growth segments, prioritization of the opportunities
2
Responsibilities For Junior Marketing Analyst Resume
- Conduct ad hoc data analysis based on current teams’ needs and management priorities
- Track the main KPI’s and preparer analysis in a daily basis to ensure the effectiveness of tactical actions and control of financial targets
- Experience in research, market analysis, consumer insights as well as with data tools & systems
- Experience in analysis
- Analyze marketing’s effectiveness at driving leads, customers, and revenue at both a business unit and corporate level
- Excellent communicator with the ability to convert data and complex analytics into actionable and highly consumable insights
- Proven background in technical marketing
- Operate accurately budget and forecast adjustments in internal Marketing tools while ensuring coherence of data
- Typically eight years of relevant experience
3
Responsibilities For Lead Marketing Analyst Resume
- Evaluate the effectiveness of marketing actions, recommend segmentation approaches and deliver actionable insights to improve customer lifetime value
- Experience with Business Intelligence tools (Tableau, Alteryx & Cognos) and real time dashboard development
- Managing and tracking saving efficiencies & reporting
- Managing and reporting asset monetization value
- Develop accurate recurring and ad hoc reports in Excel and PowerPoint by writing database queries, extracting data and analyzing trends
- Be comfortable interpreting, structuring and scoping ambiguous requests either verbal or written
4
Responsibilities For Data Analyst, Marketing Resume
- Familiarity with the advertising & marketing world including Adtech & Martech trends
- An understanding of Customer Relationship Marketing (CRM), in particular customer targeting
- Responsible for management of monthly & forecast for Communications, Advertising & Marketing budget including reconciliation of actual spends
- Activities include managing risks and opportunities, monitoring the A&M spends and flagging any likely over and underspends
- Provide support on contracts - flagging any risks and opportunities to maximize savings and efficiencies working closely with sourcing team
- Performs ad-hoc financial analysis to support A&M spending decisions, especially for major marketing projects – highlighting areas of over and underspend
- Supports preparation of marketing presentations, by gathering data and formatting documents
5
Responsibilities For Search Marketing Analyst Resume
- Hands-on knowledge in Microsoft including MS Access, MS Excel preferably with some understanding in programming
- Leading collaboration with cross-domain groups and coordinating and successfully delivering complex projects
- Story telling: Ability to go beyond merely ‘reading’ numbers to making actionable recommendations
- 5-10% overnight travel to include flying, driving, riding or by rail
- Work closely with the channel marketing team to plan, execute, report and monitor marketing campaigns
6
Responsibilities For Marketing Optimization Analyst Resume
- Monitor and understand weekly/monthly sales data to inform marketing/advertising plans and provide recommendations/adjustments as necessary
- Manage day-to-day support of data reporting, visualization and analytics for Marketing
- Prepare presentations utilizing Microsoft PowerPoint to develop insights into a story for sharing with key stakeholders
- Run ad copy and landing page testing
- Work with marketing teams to understand reporting requirements: which KPIs to measure; what business questions do they want to have answered, etc
- Build / define campaign test matrix, logic, and timing translating business and analytic needs into technical specifications
- Analyze and optimize the targeting and spend allocation for non-email campaigns based on system reporting and back-end analysis
- Evaluate customer segments for opportunities recommending and managing segment changes or additions with the vendor
7
Responsibilities For Analyst, Marketing Campaign Development Resume
- Ensure brands have the right level of training and guidance to adopt and master the key seller tools (e.g store builder, promo tools, instant messaging etc.)
- Provide reporting and analysis on types of spend within A&M to inform types of spend, opportunities for saving and efficiencies
- Supports Marketing team on A&M related PO and invoice management and tracking
- Finance administration, including ownership of contracts process & invoicing
- Tracks budget for marketing programs, reporting and post-implementation reviews and raises awareness when programs are not on track against budget
- Supports marketing performance measurement and evaluation by gathering relevant data
- Responsible for management of Mastercard merchandise sourcing and distribution including budget line and supplier relationship
- Support Development and Execution of the Annual Operating Plan in conjunction with the marketing team
8
Responsibilities For Analyst, Marketing Operations Resume
- Proactively make recommendations in terms of targeting as well potential new activity, often challenging the status quo
- Assist the Sampling Associate and the Director, Marketing Sciences in their analytical work
- Create statistical reports using MS Excel and/or MS Word summarizing the results of the analyses
- Leverage TriNet's rich array of data to create metrics and reporting, solve problems, and influence decision-making
- Support the automation of reporting, and the building of new metrics and dashboards
- Budget analysis, tracking, and reporting
- Background in database marketing or marketing campaign analytics
- Proficient in the user of MS Office tools, accounting software such as Oracle, and familiarity with Marketing tech stack technologies
9
Responsibilities For Mortgage Lending Secondary Marketing Risk Analyst Resume
- Expertise with digital analytics (site analytics, digital media measurement, social learning) using tools such as Adobe Site Catalyst and Google Analytics
- Proficient programming / database querying tools (R, Python, SQL)
- Lead the identification and monitoring of market and competitive trends, recommendations of responses or actions as appropriate
- Develop Tableau-based reports and analyses for consumption by Chief Marketing Officer and other membership of senior management team
- Quantitatively assess current and potential target markets in support of strategic planning and tactical business development activities
10
Responsibilities For Senior Business Intelligence Analyst Marketing Resume
- Maintain and update competitor information assessing threats and opportunities to current and future business
- Articulate these value propositions in the form of stories from data utilizing Microsoft PowerPoint
- Coordinate socialization of research insights with Division Marketing Communications and other departments to ensure actions are taken as a result
- Understand the reporting environments to be able to assist in any ad-hoc requests on behalf of budget owners and management
- Lead point of contact in the ongoing development and improvement of the company's in-house analytics platform
- Lead point of contact for data analysis, and other analytical support for marketing teams across Canada
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