Senior Analyst, Marketing Resume Sample
Forest Ullrich
29921 Konopelski Ports,
Dallas,
TX
+1 (555) 932 5654
Work Experience
Senior Analyst, Marketing Analytics
01/2018
-
PRESENT
San Francisco, CA
- Partners with cross-functional teams and business partners to define business problems & designs research to address. Doesn’t hesitate to ask questions
- Experience communicating technical content to audiences and influencing decisions
- Excellent written and verbal communications skills, attention to detail, critical thinking,
- Able to work effectively within a fast changing environment, tight deadlines, priority
- Support development of metrics to track growth / progress
- Assist with agenda development and consultation
- Identify and schedule briefing rooms and be a back up lead for EEC tours
- Recommend, confirm participation, and prepare a pool of technical experts from all business groups for the EEC briefing program
- Facilitate and/or monitor customer briefings and partner with IT for technical A/V support
Senior Analyst, Marketing
04/2015
-
11/2017
Dallas, TX
- Responsible of ensuring adherence of the EEC procedures by different internal users
- Responsible for customer feed back and reporting (voice of the customer – VOC)
- Support EEC marketing and communications with promotional materials/web site, invitations, name badges, table contents, agendas, feedback forms, gifts, etc
- Project management experience - establishing project plans, managing working team members, reporting progress and triaging on issues
- Experience supporting change adoption including stakeholder assessment & engagement, communications and training in corporate operations, management and/or human resources-related fields across functions & geographies
- Proven ability to plan, organize, prioritize, and effectively manage multiple complex projects concurrently in a fast-paced environment
- Experience with tracking and reporting on high volumes of data in audience-friendly manner
Senior Analyst Marketing Analytics
12/2011
-
01/2015
Philadelphia, PA
- A successful track record in supporting change management on small to large-scale basis
- Approaches work with solutions-driven mentality
- Passion for working across diverse group of stakeholders and exhibiting grace under pressure when mitigating across conflicting priorities
- Experience with small to large-scale change management projects
- Analyze promotional events based on sales, guest traffic, margin and EBITDA performance to assess R Us’ marketing plans. Provide analysis and recommendations to business owners
- Experience evaluating the impact of direct marketing offers, including analysis of A/B experiments and evaluation of results against random control groups
- Minimal travel to resort locations and partner/vendor locations
Education
Strayer University - Baymeadows Campus
2006 - 2011
Bachelor's Degree in Marketing
Professional Skills
- Excellent verbal and written skills in required languages shown in Appendix A. Multiple language skills are preferable
- Strong client management skills and experience with end-to-end project management
- Demonstrated skills in gathering data from multiple sources and synthesizing raw data into meaningful reports and presentations
- Demonstrates problem solving, process analysis and process improvement skills
- Strong analytical and quantitative skills; ability to pair with understanding of business principles
- Strong interpersonal skills, including ability to work in a cross-functional environment
- Experience in statistical modeling experience, using data and information to drive marketing recommendations
How to write Senior Analyst, Marketing Resume
Senior Analyst, Marketing role is responsible for analytical, software, research, design, analysis, database, languages, creative, retail, finance.
To write great resume for senior analyst, marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Analyst, Marketing Resume
The section contact information is important in your senior analyst, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Analyst, Marketing Resume
The section work experience is an essential part of your senior analyst, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior analyst, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior analyst, marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Analyst, Marketing resume experience can include:
- Demonstrates strong problem solving abilities and reporting experience
- Strong analytical, problem solving, and market research skills
- Develops day to day working relationship with internal and external stakeholders and effectively manages client communictions
- Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
- Strong business knowledge and demonstrated ability to probe, drill and analyze elusive problems with minimal supervision
- Demonstrated, hands-on experience with data visualization tools
Education on a Senior Analyst, Marketing Resume
Make sure to make education a priority on your senior analyst, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior analyst, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Analyst, Marketing Resume
When listing skills on your senior analyst, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior analyst, marketing skills:
- Strong Interpersonal skills - ability to work cross functionally and across levels in a matrix organization
- Builds milestones, mail plans, matrices and test/control methodology using strong quantitative/analytical skills
- Good facilitation and presentation skills necessary
- Prior experience in marketing, partnership management and executing sponsorship contracts
- Relentless curiosity, creative problem solving skills and initiative
- Prior marketing analytics experience
List of Typical Experience For a Senior Analyst, Marketing Resume
1
Experience For Senior Analyst, Marketing Analytics Resume
- Strong priority management skills so to ensure time and effort are leveraged and applied to the most important business issues
- Experience in writing code and completing data analysis in SQL / SAS / Hive / R
- Experience utilizing wide variety of syndicated resources and tools (MRI, YouGov, Iconoculture, Kantar)
- Manage multiple priorities and initiatives exercising sound judgment and flexibility
- Digital adverstising experience
- Experience in statistical tools such as Segmentation, Factor Analysis, Variance Tests, Clustering
- Proven command of SAS and/or R, SQL, relational databases and MS Excel/PowerPoint
- Demonstrated analytical ability –“connecting the dots” with partial or ambiguous information
- Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
2
Experience For Senior Analyst Marketing Resume
- Sr. Analyst, Direct Marketing position is responsible for leading the planning and execution of marketing focused engagements for our clients
- Manages various marketing campaign elements including targeting, list selection, creative, production, fulfillment, tracking and pre/post analysis
- Knowledge Marketing Measurement (Marketing Mix Modeling, Attribution, MTA, etc.),
- Perform media analytical operations including data delivery, measurement, reporting and forecasting
- 5%- Supporting end users, problem solving, troubleshooting
- Develops recurring reports and analytics for assigned business segment. Prepares ad-hoc financial reporting and analysis as required
- Assist Brand Managers and Sales in managing contracts as well as keep close tracking, follow up and well organized file
3
Experience For Senior Analyst Marketing Analytics Resume
- Assist Brand Managers in keeping marketing budget on track and meet deadlines
- Provides support in the development of new services or solutions by conducting desktop research and assisting with the assembly of market assessments
- Knowledge of multiple marketing channel execution and best practices
- Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests
- Great attention to detail, with ability to dig deep into details while keeping focus on the primary business question at hand
4
Experience For Senior Analyst, Marketing & Other Income Resume
- Provide regular updates and generate quantitative results from marketing investments
- Insight generation - generate insights that improve the business through linking various data sources (e.g., sales, competitor, market, customer, etc.)
- Data management - develop and maintain databases that support marketing and sales analysis
- Interpret statistical and analytical results and make suggesions for modeling improvments
- Act as a key advisor with the Brand, Media, Sales, Marketing and Insights Teams
- Identifies opportunities to expand SEM campaigns and new testing opportunities that present themselves in market
- Enable data visualization and business reporting
- Support presentation building with oversight from team leader
5
Experience For Senior Analyst Marketing Enterprise Digital Resume
- Manage budgets and payment processing
- Comfort working in a fast-paced and dynamic environment
- Creative thinker with a desire and tenacity to test innovative marketing solutions
- Works independently and remotely to majority of other teams, dealing well with ambiguity
- Focused on delivering results with hands-on mentality
- Proficient in R, Python, SQL or other statistical languages and data mining packages
- Applying analytical techniques to data
6
Experience For Senior Analyst, Marketing Effectiveness Resume
- Support Marketing & Sales teams in special projects
- Assist commercial area in the sales force training and communication processes to successfully execute promotional plans
- Proficient with presenting data and its implications
- Proficient with SQL programming
- Responsibility to manage the measurement and tracking of overall file health, campaign performance and KPI’s of mass market campaigns
- Exposure to software & technologies such as SAS, R, Python, SQL, and machine learning and data science concepts
- Leverages, interprets and analyzes data and insights to plan and implement Omni channel marketing initiatives
7
Experience For Senior Analyst, Marketing Comms Resume
- Partner with Marketing and Loyalty teams to identify ways to integrate assets and capabilities
- Review and document Quality Control processes, results expectations and handling of failures from data quality compliance assessment checks
- Assist in gathering market intelligence from different resources
- Identify market trends in terms of mission, technology, buying behaviors and business practices
- Interact and coordinate with various Business Development, and Business Area Management seeking both their input and to provide timely market data
- Contribute to innovative thought leadership pieces that advance the business and maintain our brands’ position as the expert on the young adult consumer
- Superior knowledge of Excel; familiarity with or willingness to learn SQL and large dataset manipulation
- Experience developing business strategies resulting from quantitative marketing analytics/data mining and presenting those results to various levels of leadership
- Capability to execute the complete modeling process from data extraction/manipulation through model development and presentation
8
Experience For Senior Analyst, Marketing Analysis Resume
- Capable of working in a dynamic environment, handling multiple projects, meeting deadlines, able to prioritize appropriately and respond to issues quickly and creatively with an open and positive attitude
- Results-focused approach and willingness to go the extra mile for stakeholders
- Ensure an understanding of Dell EMC’s greater marketing + sales motions and how to effectively align this alliance with those priorities. Also understand the alliance partner’s strategy + marketing plans to ensure Dell EMC is aligned and represented where appropriate
- Build and maintain tools to enable management to analyze underlying trends in performance to target
- Support strategic planning needs at all levels through in-depth analysis of market, competition and Circor business
- Set up marketing campaigns based on objectives obtained with our business partners that incorporate test and control groups wherever possible, increasingly with focus toward retail analytics and retail direct to consumer marketing
- Provide post analysis upon completion of the campaign or a suitable performance period indicating success of the campaign, and providing recommendations and key learning for future campaigns
- Plan and support exhibits at various industry events including coordinating customer meetings and marketing communication
- Participate in business council and other projects as a team lead considering both marketing analytics and credit risk perspectives
9
Experience For Analyst / Senior Analyst Marketing Resume
- Gather requirements for production reporting
- Perform ad hoc analysis as requested by the Manager
- Proficient in application of analytical and presentation tools is considered an asset
- Conduct analyses to understand the impact of potential businesss decisions on customer spend and profitability
- Position reports to the Senior Director, Customer Analytics
- Help drive customer strategy for the Marketing and Sales teams with innovative approaches to predictive modeling and multivariate testing. Collaborate with cross-functional teams to shape contact strategies based on data-driven insights and segmentation models
- Support strategic planning needs at all levels through in-depth analysis, utilizing macro-economic and served markets trends
- Gather and evaluate market and competitive intelligence to support product and business development decisions
- Define a baseline of internal and external metrics to track product line performance (end markets, customer types, etc.)
10
Experience For Senior Analyst, Marketing Ops Resume
- Effectively conduct various internal tests and reviews including BST (Business Self Testing) and PRSA’s (Process Risk Self-Assessment) to ensure partners/products are adhering to AMEX requirements and guidelines
- Providing thought leadership to analyse test results to identify gaps and opportunities that lead to improved efficiency and customer experience within Card Services
- Evaluates data and key business trends in a timely manner and communicates actionable insights and recommendations to the Marketing team
- Leads development for key presentations including internal requests, business reviews, etc
- Represents the marketing team on database operational needs (Nielsen/IRI, Siebel, etc.). Provides support as appropriate
- Lead various marketing analytics projects help drive actionable insights
- Use statistical methods to identify areas for budget optimization and make suggestions for streamlining processes
- Superior analytic problem solver, with a focus on delivering actionable recommendations
- Support operational and compliance projects related to Correction Action Plans
List of Typical Skills For a Senior Analyst, Marketing Resume
1
Skills For Senior Analyst, Marketing Analytics Resume
- Communication skills, creative and innovative profile
- One (1) year of experience creating and analyzing management reports, including dashboard design and development
- Experience in marketing, strategic consulting, investment banking and / or finance
- Intermediate to advanced programming and coding experience in SAS and/or SQL data mining and extraction tools
- Desired experience in B2B Marketing or Trade marketing
- Analytical marketing experience - ability to convert data points into information for action, generating ROI on initiatives
- Experience in designing and implementing data management processes
2
Skills For Senior Analyst Marketing Resume
- Experience in Marketing or Media Analytics tied to Digital Advertising
- One (1) year of experience analyzing data and benchmarking
- Functional experience in Marketing or Marketing Analytics
- Skilled in the use of tools such as SAS, R, and Python for analysis, predictive modeling, or machine learning
- Experience in writing and executing SQL queries
- Experience working in a Marketing Operations and/or Analytics environment
3
Skills For Senior Analyst Marketing Analytics Resume
- Experience and comfort in driving and leading change
- Preferably 1-2 Years General marketing experience
- Database experience using Teradata, SQL, Tableau, or similar software
- Experience in marketing analytics, business or related area
- Experience and proficiency with Excel, data transformation and reporting
- Database experience using Teradata, Netezza, SQL, SAS, Tableau, or similar software
- A strong, methodical approach to problem-solving
- Experience working in a structured database environment for analytical purposes
- Professional experience with statistics and building predictive models
4
Skills For Senior Analyst, Marketing & Other Income Resume
- Experience with Business Intelligence (BI) tools (including Tableau, MicroStrategy, SAS, Qlik, etc.)
- Proven expertise in digital marketing
- Experience in consumer and brand marketing
- Experience in sponsorship management, event planning, event management and consumer & customer hospitality activation
- Experience in working across cross-functional teams inclusive of brand, digital, media, communications and product
- Experience with digital and social marketing
- Multi-task and prioritize workload without becoming overwhelmed
- Solid understanding of the credit card business/financial services industry
5
Skills For Senior Analyst Marketing Enterprise Digital Resume
- Work closely with Sr. Manager and Product Managers to further develop existing ideas, prioritize initiatives and implement new features and benefits
- Strong working knowledge of Microsoft Excel, Power Point and Visio
- Self-motivated with 2-3 years of demonstrated success in marketing, customer, web, mobile, product, or customer analytics
- Strong working knowledge of SQL, R, and/or Python
- Previous experience in a position leveraging Digital Analytics
- Strong communication, collaboration, and problem-solving abilities
6
Skills For Senior Analyst, Marketing Effectiveness Resume
- Experience with statistical methods such as regression and hypothesis testing
- Social Media & SEO experience
- Experience with data hygiene
- Experience in a consumer insights or research function in retail
- Experience in kids and family space
- Highly organized, strong attention to detail, ability to work in fast-paced environment and multitask
- Five (5) years of professional experience
- Experience in advanced analytics techniques and tools, particularly R
- Experience in 360 consumer platform management with a focus on digital activations
7
Skills For Senior Analyst, Marketing Comms Resume
- Experience (and passion about) in social/digital media and platforms
- Demonstrated ability to work multiple projects concurrently
- Experience with web analytics tools (Adobe Analytics, DoubleClick)
- Experience using an enterprise-level analytics platform (for example: Adobe Analytics, Google Analytics, Marin Software, Google Adwords, etc...)
- Proven ability to translate business needs into program/technical requirement
- Experience with Business Intelligence tools is considered an asset
8
Skills For Senior Analyst, Marketing Analysis Resume
- Strong initiative – conceive projects and execute based on open business/analysis questions
- Experience with the business development capture process
- Manage multiple priorities against tight timelines in a fast paced environment
- Strong thought leadership and customer orientation
- Experience with data visualization tools such as Tableau and MicroStrategy
9
Skills For Analyst / Senior Analyst Marketing Resume
- Extensive experience in an analytics focused role
- Modeling -- create marketing models to understand past performance and forecast future performance
- Understanding high complex business model and regulatory environment, internal processes and procedures
- Manage monthly marketing budget reconciliation, in partnership with finance, marketing and sales teams, and report variances to management accordingly
- Define and develop marketing plan for marketing to Mass Markets small business broker channel
- Work on creative updates and testing to email marketing campaigns
- Provide ongoing campaign tracking results when required
- Provides monthly reporting, quarterly earnings reporting and key senior management reports (Nielsen/IRI, Siebel, etc.)
10
Skills For Senior Analyst, Marketing Ops Resume
- Use data and insight to co-develop marketing road-maps with marketing managers
- Establish measurement frameworks for driving consistency among critical metric tracking
- Identify strategic areas for optimization by acting as an integration point across account management, ad-ops and bid strategy, BI, Engineering
- Develop solutions for automating reporting
- Proficiency in wrangling and transforming data
List of Typical Responsibilities For a Senior Analyst, Marketing Resume
1
Responsibilities For Senior Analyst, Marketing Analytics Resume
- Support the business with process mapping, identification of process improvements opportunities, and defect eliminations for the purposes of generating cost-savings and improving customer satisfaction
- Good communication skills, able to fit well within the culture of the Operations and extended teams
- He or she need to have exceptional oral/written communication skills both in English and Chinese
- Attentive to detail, comfortable and accurate with numbers, good writing abilities, expertise in proofreading
- Preferably experienced in process management
- Previous experience and knowledge of the financial industry / electronic payments market in Brazil
- Manage key relationship with solar partner including developing a range of creative outputs and reporting on results
- Communicate clearly and concisely in both written and verbally to different audiences with varying backgrounds
2
Responsibilities For Senior Analyst Marketing Resume
- Interest and awareness in various aspects of kids programming, culture, and trends
- Proficient in a programming language
- Interface with product development team to develop marketing materials for product test and trials
- Work with mass markets organization on expansion of text messaging campaigns
- Become a subject matter expert and key point of contact for business partners on GMO’s processes & technologies
- Support change management activities (assessing change impacts, developing communications, creating & delivering training ) to help our business partners adopt enhancements to our processes & technologies
3
Responsibilities For Senior Analyst Marketing Analytics Resume
- Own creation & updates to key communications vehicles including GMO’s eNewsletter, our intranet site placements, and key communications updates to leadership & business partners
- Execute and evolve GMO’s customer satisfaction (CSAT) program including creation of communications, delivery of the survey and results reporting
- Executes specifically requested analyses, ad hoc reports, and provides the “story”, not just the data, to managers and supervisors
- Provides graphic (PowerPoint and Excel) support to easily and concisely help communicate trends
- Build analytical tools and solutions addressing Marketing business needs and questions enabling better decisions by leadership. Mine and interpret data and offer recommendations and insight around specific questions
- Create and maintain reporting and dashboards to track key marketing and customer experience metrics across multiple properties leveraging SQL, R/Python, Google Data Studio and other visualization tools; monitor for changes in trends, share insights and make recommendations
- Develop meaningful insights and stories from internal and external 3rd party data sources
- Interface across internal business teams as part of the process to provide analytics solutions
- An ability to translate business objectives into measurable goals and KPIs
4
Responsibilities For Senior Analyst, Marketing & Other Income Resume
- Clearly translate technical data into a framework and language that internal clients can understand
- Proven experience analyzing data from a variety of different sources (quantitative and qualitative), presenting the data in a clear and concise manner, and create actionable insights
- Sales analysis - analyze regular and test sales results to understand current performance, create the relevant story with the data, and make recommendations on go-forward strategy/implementation
- Ad hoc analysis/reporting - develop, execute, and deliver reports and analysis based on marketing business requirements
- Develop and maintain close working relationships with stakeholders in Marketing, Finance, IT, and Operations 8. Hypothesis generation -- develop independent ideas about value-add business objectives
- Support internal relationship tracker, including constant evolution in line with business strategy; quarterly and ad-hoc reporting that supports the aspiration of achieving top 3 Net Promoter Score (NPS)
- Responsible for working with functional partners to maintain an understanding of business initiatives impacting CX and incorporating into summaries of primary or syndicated research findings
5
Responsibilities For Senior Analyst Marketing Enterprise Digital Resume
- Responsible for maintaining a body of knowledge on current and emerging customer experience best practices and processes
- Working knowledge of data visualization tools (Dashboards, Tableau, Beckon, etc.)
- Partner with Brand, Innovation, Strategic and Go-To-Market Insights teams to identify and define business issues requiring analytics and then scoping data and analyses needed to address them
- Provide strategic advice to brand and marketing, derived from a strong analytical rigor and maintain focus on improving the effectiveness of our investments and resources
- Strong knowledge of marketing terminology and data
- Related experience within digital media analytics
- Digital analytics proficiency (Google Analytics, Twitter, Facebook, Pinterest, etc.)
- Work directly with technical owners, media team, finance and market & consumer insights to identify and lead new opportunities for data process automation and efficiency
6
Responsibilities For Senior Analyst, Marketing Effectiveness Resume
- Marketing Mix Optimization (MMO) responsibilities: data collection from business owners and agency, hands-on data transformation and execute monthly/quarterly processes that support delivery of analytical model inputs
- Develop expertise with 3rd party MMO web products and reporting; owns and executes simulation and optimization scenarios within these tools including data setup, configuration of business rules/constraints and validation of results
- Leads investigation into and rapid resolution of data discrepancies and data validation on a monthly and quarterly basis. Responsible to identify potential data issues and address within a cross-functional team
- Supports Multi-Touch Attribution (MTA): Load and validate data files from third parties, including media vendors and external MTA vendor
- Professional analytical experience
- Compiles and consolidates data from various sources to analyze and report information for use in decision making by management
- Experience using exact target or similar email platform desired
- Deep knowledge and experience with all web-based marketing vehicles
- Document, maintain and support new reporting encompassing both measurement and data insights
7
Responsibilities For Senior Analyst, Marketing Comms Resume
- Hands-on data transformation and execution of weekly, monthly, and quarterly processes that support delivery of reporting and analytical model inputs with a high attention to detail and accuracy
- Develop test scenarios and exception reporting to preemptively identify data quality gaps
- Create custom PowerPoint presentations and one-sheets using a variety of proprietary and syndicated resources
- Utilize creative data visualization techniques to showcase research stories in a fresh and thought provoking way for key internal clients
- Review data loaded from media platforms into a central platform for accuracy and recommend process improvements for data accuracy
8
Responsibilities For Senior Analyst, Marketing Analysis Resume
- Develop definitions, data quality rules, thresholds, and standard metrics of quality for data
- Locate, define and implement new process improvement opportunities within automation import and transformation code
- 15%- Collaborate with stakeholders, business partners, colleagues, developers, and business analysts to deliver high quality analytics solutions
- 65%- Data analytics with large volumes of data, using a wide variety of database applications / analytical tools including SQL, SAS, R, python, Tableau and Google Platform
- 10%- Data cleansing, validation, testing
- Experience in media or consumer research
- Proficiency in Nielsen systems and measurements (Nielsen TV Toolbox, Star Media, Lake 5), as well as digital experience (Omniture, Comscore, @Plan)
- Maintains strong working relationship with operational business partners and anticipates customer needs
- Strong knowledge of the applications used across our internal and external web portals
9
Responsibilities For Analyst / Senior Analyst Marketing Resume
- 5%- Enhancements / modifications to systems & procedures
- Be a story finder and a story teller, developing innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace
- Create custom analyses such as duplication, audience reach, reallocation as well as individual show performance reports
- Handle regular weekly and quarterly channel performance reports and competitive analyses
- Manipulate raw data to produce structured data sets for analysis
10
Responsibilities For Senior Analyst, Marketing Ops Resume
- Analyze data to understand relationships between business drivers and sales
- Relate analysis output to client business issue
- Conduct econometric and other statistical analyses
- Run ad-hoc “what if scenarios” and simulations to models and evaluate media plans
- Help train junior team members
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