Brand Activation Manager Resume Sample
Grayce Maggio
9621 Thalia Points,
Boston,
MA
+1 (555) 488 8273
Work Experience
Brand Activation Manager
09/2016
-
PRESENT
Los Angeles, CA
- Pricing strategy and Monitoring
- Brand reviews and Sales meetings – Responsible for analyzing the results and activities, priorities and available tools and give support to the Brand presentations
- Finance responsibilities –budget control, cost efficiency analysis, invoicing control
- Brand reviews and Sales meetings – Responsible for analyzing the results and activities, priorities and available tools. Brand presentations
- Prospect local and regional market in order to identify new opportunities for the Brand Activation program. Share national sponsorship potential with marketing team
- Participate in monthly calls with the Regional marketing/specialty leasing team
- Attend local and regional and industry events, as appropriate, in order to maintain brand relationships and introduce new brands to the program at assigned center
- Strategic, creative and logical thinking
Senior Brand Activation Manager
06/2013
-
06/2016
New York, NY
- Able to solve problems and make decisions
- Project management and follow-up
- Analytical person with strong business acumen
- Self-driven, able to operate effectively in the context of a high pace working environment, with significant autonomy
- Highly effective in collaborating with others and managing projects
- Business leader, with proven experience in planning/ organizing
- Energetic & enthusiast
- Positive & resilient
- Capable of fast reaction in changing situations
Assistant Brand Activation Manager
04/2007
-
12/2012
Phoenix, AZ
- Work independently who is a good initiator with strong multi-task and time management skills
- A highly capable marketer (brand or shopper) with 2-3 years' experience at Assistant Brand Manager level or existing Brand Activations role
- Multinational consumer goods experience
- Passionate collaborator -- confident managing stakeholders
- Naturally curious -- always looking at better ways to achieve brand targets
- Leads critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing
- Partners with Global Franchise Organization to develop new products ideas/concepts/designs in line with mid-long term brand strategy
- Actively influences Global Franchise Organization for strategic decision, IMC development and mid to long term portfolio strategy that best responded to local consumer needs and business priorities
- Establishes a brand building strategy and setting business plan to deliver both short term and long term business goals
Education
University of Connecticut School of Business
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Strong problem solving skills with a solution based mindset
- Good problem solving and project management skills, with delivery focus, ability to work to tight timelines and to manage priorities
- Strong communication, analytic, organization and presentation skills
- Excellent interpersonal skills (important due to multi party/external business partners bus. model)
- Excellent self-management & organizational skills and multi-task oriented
- Outstanding communication skills and ability to motivate others
- Strong consumer marketing background with strategic thinking, insight orientation and with experience in developing and executing 360 marketing campaigns
How to write Brand Activation Manager Resume
Brand Activation Manager role is responsible for interpersonal, english, digital, research, collaboration, organization, design, retail, finance, training.
To write great resume for brand activation manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Brand Activation Manager Resume
The section contact information is important in your brand activation manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Brand Activation Manager Resume
The section work experience is an essential part of your brand activation manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand activation manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand activation manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Brand Activation Manager resume experience can include:
- Experience in marketing and shopper marketing roles – 4 to 6 years of experience in similar roles
- General financial skills including a great working knowledge of budget and P+L management
- Good agency management skill to ensure timing and creative delivery (media, creative, digital agencies)
- Be able to liaise effectively with Marketing SME’s around brand guidelines, content production, and data readiness
- Working closely with Sales Team and conducting market visits and analyzing the necessary improvement priorites and development areas
- Contributing to the Cluster’s commercial activation plans in the most effective way to maximize business impact
Education on a Brand Activation Manager Resume
Make sure to make education a priority on your brand activation manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand activation manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Brand Activation Manager Resume
When listing skills on your brand activation manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical brand activation manager skills:
- Good networking skills as well as flexibility
- Effective relationship management and communication skills
- Demonstrated creativity, curiosity, strategic thinking and collaboration skills
- Strong interpersonal and communication skills in order to interact with people of diverse backgrounds and different levels within the organization
- Strong analytical, strategic and leadership skills
- Good English & Chinese language skills (spoken and written)
List of Typical Experience For a Brand Activation Manager Resume
1
Experience For Senior Brand Activation Manager Resume
- Min. 1-2 years’ experience in marketing or C&S Marketing
- Experience in using and utilizing sales data to analyze activation performance
- Build strong partnerships with media and advertising agencies at LOC to deliver world-class activations
- Communicate customer playbooks, priority calendars and selling tools, specific to each key market within designated territory
- Ensure a world-class Women’s campaign execution by focusing on brand priorities, such as key city as well as key categories, open source and speed
- Or above experiences gained in OTC and professional marketing of healthcare or cosmetic industry
- Responsible and self-motivated, able to manage a roster of ongoing priorities
- Experience within Marketing or Sales in FMCG/ Oral Care is preferable
- Able to work on multiple projects at a time while delivering strong results1700172495W
2
Experience For Junior Brand Activation Manager Resume
- Prior exposure to digital, social or trade/visual marketing
- Marketing work experience
- Work collaboratively with area teams to utilize global brand material and tool kits for effective implementations in markets
- Product management experience in FMCG or Consumer Healthcare Companies
- Persuasive communicator in English, with strong ability to work collaboratively in a multi-functional environment
- Very good team player, committed, resilient, results oriented, with high integrity and respectful of others
3
Experience For Assistant Brand Activation Manager Resume
- Willing to push the limits and boundaries of traditional marketing
- Recommending new shopper marketing programs that drive consumer engagement and sell through
- Managing the national portfolio: eurocode, masterdata mgt, Slob’s
- Being key contributor to local organization as well as regional/ global team in terms of local market needs
- Managing the brand activation calendar
- Willing to travel and re-locate on the long run
4
Experience For Consumer Brand Activation Manager Resume
- Responsible for formulating brand strategies, planning and monitoring implementation of marketing programs to drive share and sales of assigned category
- Contribute to the SOR (State of Readiness) process, working on a multifunction team and supporting the Activation Marketing Manager
- A vibrant, diverse, entrepreneurial company culture, and exciting team environment geared to fuelling and realizing ambition
- Spearhead new creative strategies regarding product storytelling for all league events we participate in including all-star and event games
- Responsible for measuring and analyzing competitors in our space to ensure we are pushing our Brand forward as aggressively as possible
- Recommends and executes marketing objectives, strategies and aligns tactics for the upcoming year, including budget elements
- Develops and execute winning local consumer connection plans with Best fit Marketing Mix based on TA and ROI
5
Experience For Digital Brand Activation Manager Resume
- Support targeting efforts of practice; perform market research and assist in lead generation and tracking efforts
- Assist supervisor in formulating brand strategies & managing P&L of assigned categories to drive share and sales
- Conduct consumer studies on concept, advertising, consumer U&A and analysis to support marketing strategies & plans development
- Work closely with cross functional team including regional, trade marketing, finance and logistics to deliver business goals
- Manage assigned MWB (Marketing Working Budget) across EM South in alignment with Supervisor
- Manage local and central POS materials for the market, working with and supporting the POS Design Manager
- Run key Below the Line components (events, sampling, consumer promotions, packaging)
- Ensure high quality local adaptation for consumer facing marketing material
- Portfolio and range management including identifying customer opportunities for the brand
6
Experience For Senior Brand Activation Manager SK / HU Resume
- Brand Activation management in cooperation with local key sales people including defining of local market needs
- Leverage social media for networking & promoting activations
- Coordinate and implement SNS management in a timely manner with synergizing marketing activities
- Take full responsibility of local brand P&L responsibility (incl. MWB planning and controlling)
- Adidas regularly communicates with targeted consumers by securing window and borowed space during key uplifted periods within the retail calendar
- Guides the extended brand team in the new product development process, following established GSK Policies and Ways of Working
- Analyzes market and competitor trends by closely monitoring sales database, research materials and coordinates with other functions
- SC Sport Marketing Activation
7
Experience For Junior Brand Activation Manager Verival Resume
- Coached the local team to expertly apply The GSK Marketing Way 3 C’s approach, 5 Why’s Tool & 5R’s check-list, and refine Task Map(s)
- Lead the process to sharpen local execution of the Brand Heart, in line with the global brand positioning
- Coordinate execution of the business plans, ensure execution of channel marketing plans and coordination with local sales teams, and distributors
- Category management is a big part of this job that entails the annual set-up the right product range and pricing for your market
- Timely enter all brand expenses in JD. Coordinate for timely recording of MRN
- Ensure compliance with SOP for managing OP and OJ type of orders
8
Experience For Brand Activation Manager, EKA PP Resume
- Assist with event planning and conference sponsorships
- Provide support for national marketing initiatives that drive revenue for the region
- Establish various online marketing campaigns to drive website traffic and expand brand online coverage
- Be a solution based thinker with a love for executing the details
- Execute in-market new product launches brilliantly leveraging area launch toolkits with local adaptations when needed
9
Experience For Brand Activation Manager, Shanghai, E&ES, HBT Resume
- Continuous refinement of the marketing mix through application of ROI models
- Pre- and post ROI analysis of all assigned MWB spending – max the return on all MWB investments
- Manage Women’s Influencers & Agencies including budget allocation, contracts, relationships and activation executions
- Drive EM South Women’s Brand KPIs and monitor Brand Health via tracking studies
- Review local artwork and sign off Input planning volume forecast for NPI into S&OP
- Devise and deploy professional strategy incorporating short and long-term brand vision
- Brand and shopper activation planning and implementation
- Partnership cooperation and building relationships with internal departments (sales, R&D, global team) suppliers and external stakeholders
- Partnership cooperation and building relationships with internal departments (sales) and external stakeholders (media agency, creative agency, research agency)
10
Experience For Brand Activation Manager Reebok PL Resume
- Develop consumer communication or adaptation campaigns, including TVC, print, online, PR, POSM
- Access to a global network of Marketing professionals to learn from and collaborate with
- An extensive pipeline of new technology to bring to market
- Work with local sales team in coordinating on-premise activations
- Leverage social media for networking & activation
- Innovative and challenging multinational environment
List of Typical Skills For a Brand Activation Manager Resume
1
Skills For Senior Brand Activation Manager Resume
- Excellent coordination / project management skills and ability of tasks prioritization
- Combining strong Analytical skills with external & customer focus
- Strong inter-personal/inter-departmental relationship management skills
- Demonstrated experience across product and brand through NPD launches, range planning, strategy
- Be a strong Team player, Self-motivating, Critical thinker, Problem solver, Website launch experience
- Comfortable in operating in a matrix environment: Cross functional worker, interpersonal skills
- Demonstrated brand and category management experience
2
Skills For Junior Brand Activation Manager Resume
- Effectively communicate to internal and external audiences and to persuade/ influence
- Be able to liaise effectively with Product Owners around platform capabilities
- Social communication skills
- Marketing (ideally activation / in-store) experience in Belgian market an advantage
- Ability and experience in defining, developing and leading large marketing programmes in a fast-paced, rapidly changing environment
- Experience in: Channel/ Customer and Shopper understanding, building selling stories
- Ensure effective communication/policing of wholesale Marketing Campaigns with the wider OC marketing team
- Strong cooperation with local key sales people including defining of local market needs and added value tools
3
Skills For Assistant Brand Activation Manager Resume
- Experience in brand management, activation planning and implementation including shopper and portfolio management
- Project management experiences that involve multi-tasking and working with different stakeholders
- Demonstrate success in either Brand or Customer Management, Commercial Planning or Marketing Activation within an FMCG or retail environment
- Stong insights for the consumer marketing and digital marketing based on analytical & communication skill at the same time
- Deeply grounded in Digital Business Management and Digital advertising & media with clear and proven understanding of consumer and shopper decision journeys
- Min. 2-3 years experience in marketing/sales or C&S Marketing in a FMCG environment; preferably in Beauty or Consumer Healthcare
- Brand marketing communications experience
4
Skills For Consumer Brand Activation Manager Resume
- Proven ability to manage multiple projects at one time while paying strict attention to detail
- Development of Digital marketing activities – Skillful
- Experience of working with International markets an advantage
- Customer marketing experience preferably within FMCG, consumer electronic or technology industries
- Experience in cooperation with regional/ global marketing team
- Experience in trade marketing area
5
Skills For Digital Brand Activation Manager Resume
- Drive long term effectiveness and targets in GO DIGITAL (PR/SOCIAL/Influencer marketing) area
- Experience in either consumer or shopper marketing
- Agency, Marketing, Distributor or Trade/Sales experience
- Min 3 years’ experience in relevant marketing/ commercial role
- Marketing and/or general management work experience
- Trade experience, specially with promoters agencies and event planning
6
Skills For Senior Brand Activation Manager SK / HU Resume
- Demonstrated success working in a matrix environment (global-regional-local relationship)
- Proven track record in launching new products into market that have been successful/sustained over time
- Experience in working in cross functional teams with a large group of stakeholders
- Has experience in developing TVCs, radio ads, digital
- Marketing experience in the FMCG sector
7
Skills For Junior Brand Activation Manager Verival Resume
- Experience of working with PR agencies and specifically influencers.1700161235W
- Preferable 2-3years experience in Wholesale Marketing
- Strong focus on marketing within a large international company, preferably Consumer Brand and/or Manufacturer
- Good knowledge of integrated campaign/promotion set up, ongoing communication platforms new media & media trends
- Strategic thinker and ability to translate it into framed execution plans, defining key focus and priorities
- Experience with working across different markets at the same time
8
Skills For Brand Activation Manager, EKA PP Resume
- Marketing experience, at Brand Manager level
- Develop a deep understanding of the International BU’s customers and work with internal commercial stakeholders to deliver a value-add experience
- Develop marketing promotion plans that are efficient and effective in the trade, and reach the identified consumer targets
- Monitor performance and effectiveness of marketing initiatives
- Work with MU Head of Marketing and General Manager develop solid AOP for beverage portfolio
- Develop, plan & execute integrated marketing initiatives based on strong understanding of consumer and shopper insights and business opportunities
- Manage priorities and allocate resources to generate profitable growth
- Experience on the position of Brand (Activation) Manager in FMCG market with direct reports
- Strong focus on business objectives
9
Skills For Brand Activation Manager, Shanghai, E&ES, HBT Resume
- Contribute to the Cluster commercial activation plans in the most effective way to maximize business impact
- Experience in either consumer or shopper marketing or both
- Experience in POS materials management
- Brand management / development experience within Top Tier FMCG industry
- Building and developing the business by managing biggest Danone dairy brand in the region using all needed marketing tools
- Monitoring brand performance and situation on the market, gathering and implementing learning’s to ensure delivering brand targets
- Managing marketing administration -- tracking competitor activity, tracking advertising/sales promotional spends vs budgets
- Building and developing the brand and activation strategy using all needed marketing tools
- Preparing and improving tools for clients (including tailor – made activations) and Sales Field Force based on shoppers and clients understanding
10
Skills For Brand Activation Manager Reebok PL Resume
- Leading the local Activia marketing team in implementing aligned activation plan
- Developing business by preparing and executing activation plans
- Understanding and/or proficient in Web Advertising, Graphic Design, and Social Media Channels
- Identifying and analyzing the market potential, brand's development opportunities
- Existing knowledge of Newell Brands’ established Marketing process, systems and operational management a significant advantage
List of Typical Responsibilities For a Brand Activation Manager Resume
1
Responsibilities For Senior Brand Activation Manager Resume
- Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that Reebok wins at the point of purchase by category, in key doors against the agreed KPI’s
- Computer skills in Microsoft Words, Excel, PowerPoint, Project
- PC skills – PowerPoint/Word/Excel
- Liaise with trade marketing field team, both ongoing as well as to validate local programming
- Analyze performance of priority programs and initiatives and derive learnings, in collaboration with Brand Marketing and sales teams
- Good team player who is able to drive with both local and cross-market counterparts
2
Responsibilities For Junior Brand Activation Manager Resume
- Lead the process to localize the global Category Vision, Category Growth Drivers, Brand Growth, Priorities and Tasks
- Passionate, creative, responsible and good teamwork
- Promotional / creative agency management experience
- Experience in project management and ability to work within a cross-functional team of diverse stakeholders
- Proficiency in Microsoft Office Suite; particularly skillful in Excel and PowerPoint
- Combined channel, sales and/or brand management experience
- Years of Experience: Min 5 years of brand management
3
Responsibilities For Assistant Brand Activation Manager Resume
- Language: Good command of english
- Experience with matrix organizations desirable
- Tenacious even in the face of adversity with evidence on flex/adaptability to change
- Coach and transfer skill and knowledge to direct report
- Has experience on coordinating brand activations (big events), National consumer promotions, sampling
- Experience in pharmacy or Mass Market roles
4
Responsibilities For Consumer Brand Activation Manager Resume
- Experience in brand management, sales, trade market, market research, preferably related to OTC or FMCG industry
- Effective management and evaluation of brand budgets
- Flexibility for frequent international travel and hold a valid passport (and visa if applicable) to do so
- Proven track record of digital business management, digital production and digital media
- Manage multiple diverse projects simultaneously and good project
- Experience in a complex matrix organization and ability to guide and influence stakeholders
5
Responsibilities For Digital Brand Activation Manager Resume
- MS office (strong in Excel and Power Point)
- Possess experience working in an iterative/sprint model – including planning, execution, and reporting
- Experience in travel & hospitality sector
- Experience in CMS re-platform and / or Mobile App projects
- Experience in B2B and B2C marketing activation
- Executing patient and market researches for in depth understanding; analyzing and evaluating the results and transforming the outcomes into strategies &actions
6
Responsibilities For Senior Brand Activation Manager SK / HU Resume
- Developing and executing communication and sales promotional plans to increase awareness of brand by working in close coordination with the agencies
- Responsible for assisting supervisor in formulating brand strategies & managing P&L of assigned categories to drive share and sales
- Identifies and analyzes market conditions in existing and potential segments based on sound consumer, professional, regulatory and trade understanding
- Create selling tools for each national program. Advise on selling tools for local programs
- Strengthen instore last three feet, including digitizing, innovation, etc
- Manage advertising and media sales submissions on a timely basis and process through multiple tracking systems
7
Responsibilities For Junior Brand Activation Manager Verival Resume
- To maximise the potential to secure the best and most safe by supporting the sell-in process, and ultimately increasing the rate of sale
- Reebok Global Brand marketing: Category Teams, Business Units
- Secure the highest share of voice in the customer’s online and offsite marketing channels
- Lead brand marketing and business strategy development for OTC, Hair and oral care categories
- Lead multiple agencies to develop insight-led communications that encompass press, digital, PR, outdoor, ethical channels and BTL, esp. in emerging media
- Pannonia Sport Marketing Activation
8
Responsibilities For Brand Activation Manager, EKA PP Resume
- Author release decks for quarterly programming and annual calendar
- Support for local brand marketing operations
- Work directly with customers to collect advertising material and ensure deadlines are followed
- Develop and have day-to-day responsibilities over the direction and execution of the ATL beverage marketing calendar and launch plans
- Lead the new innovation projects, drive cross functional team including Bottler, and ensure on time deliverables
- Explore untapped opportunities for Beverage Business, including new Distribution channels (On-Premise, Industrial etc)
- Charismatic with an outgoing personality
9
Responsibilities For Brand Activation Manager, Shanghai, E&ES, HBT Resume
- Passion for sales and marketing
- University graduate or above, preferably in marketing
- Creative, thinks “young”, able to bring different dynamics to team
- Sound attention for details without losing focus on big picture
- Digital marketing
- To support the development and implementation of innovative digital marketing programs for consumer, channel & business partners across the Spaces
- Appreciation of cultural differences and working across different international geographies
- Great at teamwork, Accountable, Proactive, Pleasant, Logical, Willing to learn and grow, Work for the best quality
10
Responsibilities For Brand Activation Manager Reebok PL Resume
- Self-driven, willing & able to work independently
- Land successfully brand positioning within Target Group as well as to drive Quality Consideration Score target
- Adidas is winning with share of voice across digital and social for key categories
- Adidas is engaging with the individual category communities and the consumer that exists within them
- Wholesale staff are trained and knowledgeable on concept and product. Winning hearts and minds and
- Proactively share details/successes of campaigns/activations across all internal channels including Yammer/Alive
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