Brand Consultant Resume Sample
Isidro Rohan
109 Clarabelle Greens,
Los Angeles,
CA
+1 (555) 684 7430
Work Experience
Senior Brand Consultant
02/2017
-
PRESENT
Dallas, TX
- Implementation and project management of locally and globally created visual and brand identities including stakeholder management, global and local reporting, communication/engagement and updating of brand related tools, templates and platforms
- Management of our Microsoft template management system including: Vendor management, Business As Usual updates, troubleshooting for practitioners, new template creation, User Acceptance Testing and creating and editing of relevant user guides
- Monitoring of Australian Brand national inbox and administration support, including being first point of contact for brand enquiries, approvals, invoice management and our intranet site
- Campaign support of internal brand engagement and external campaigns including written communications to the firm via email notifications, internal social media channels and our intranet site. t
- Work in partnership with Marketing and our agencies. Make sure they have the expertise to deliver the brand look and feel consistently, through the delivery of Creative Review Meetings and TAG
- Approve all customer facing material to make sure a consistent brand look and feel is achieved
- Maintain stock and distribution process of branded merchandise
- Assist Brand Director and Managers with activation of the Brand Team’s strategic objectives, including sponsorships and partnerships
- Engage shoppers and share key messages about our client's & sponsor’s products to create a "buzz" to gain attention
Brand Consultant
07/2012
-
12/2016
San Francisco, CA
- Support the development of brand management processes and capabilities within the Canadian Tire Automotive portfolio of brands
- Assist in brand building efforts focused on developing brand foundations for newly acquired brands
- Lead implementation and execution efforts for newly acquired brands, and leadership of integration efforts across the cross functional team
- Support the development and execution of both short-term and long-term new product launches (including but not limited to assortment planning, financial planning, packaging design, and briefing against Integrated Marketing communications initiatives)
- Support the development of brand management processes and capabilities, including sales and competitive analysis, consumer insights, architecture mapping, planning, ongoing reporting and measurement, ROI, standards and governance
- Continually reviews all elements of the marketing mix, to optimize sales, share, profitability and build brand equity
- Collaborate and integrate with key cross functional partners including Category Management, Product Development, Strategic Marketing, Global Sourcing, and other cross functional teams to support brand development
- Support relevant external relationships such as partner agencies and licensed brands as required
Senior Brand Consultant
05/2009
-
03/2012
Dallas, TX
- Manage/track, monitor and report against operational expenses against targets
- Integrate the brand team with legal and other cross functional teams as needed in support of trademark and/or intellectual property claims or disputes, and support implementation of action plans
- Contribute to professional development efforts through ongoing development, attending relevant conferences and continuing education courses
- Passion for Growth Hacking
- Provide professional expertise for all global, tactical and operational brand and advertising programs, to help to differentiation of the ING Brand in line with set internal and external KPI’s
- Translate ING’s commercial priorities into brand strategy providing direction and where appropriate guidelines for local markets
- Initiate and execute projects and programmes to deliver on our brand KPI’s, both internal and external
- Further development of the global brand strategy to differentiate and provide ING with competitive advantage demonstrating return on investment
- Increase Brand Ambassadorship among employees
Education
Briar Cliff University
2005 - 2009
Bachelor's Degree in Marketing
Professional Skills
- Demonstrated skills, knowledge and experience in the execution of strategic brand and marketing projects
- Very strong stakeholder management skills across a range of levels and geographies
- Excellent time management, interpersonal and presentation skills
- Strategic agility, influence and impact. Conceptual and analytical thinker. Global curiosity, business savvy, strong customer and marketing experience
- Proven ability to multi-task and prioritise workload to meet deadlines
- Or more experience in a senior branding and marketing communications role
- Budget management and reporting experience
How to write Brand Consultant Resume
Brand Consultant role is responsible for research, training, integration, architecture, reporting, marketing, administration, media, education, advertising.
To write great resume for brand consultant job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Brand Consultant Resume
The section contact information is important in your brand consultant resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Brand Consultant Resume
The section work experience is an essential part of your brand consultant resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand consultant responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand consultant position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Brand Consultant resume experience can include:
- Deliver strong consumer-driven insights to inform strategies and action plans
- Understanding of the role of brand and broader marketing within organisations
- Understanding of brand strategy and visual identity management in a large global organisation
- Outstanding communicator, able to clearly translate strategy into action
- Manage external advertising and marketing partners such as advertising agencies, marketing research firms, production companies
- Manage high ambitions and conflicting goals from a wide range of stakeholders. To successfully reach impactful and pragmatic solutions
Education on a Brand Consultant Resume
Make sure to make education a priority on your brand consultant resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand consultant experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Brand Consultant Resume
When listing skills on your brand consultant resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical brand consultant skills:
- Collaborate with local marketing communication teams to enhance economies of scale and drive marketing communications effectiveness across markets
- Marry commercial priorities with customer insights to create a compelling ING Brand Strategy
- Or more experience in a senior brand and marketing consultancy role
- Experience in working in a dynamic, political and international environment
- Experience in leading virtual teams across various locations to achieve common objectives
- Is a strong communicator in English, both verbally and in writing
List of Typical Skills For a Brand Consultant Resume
1
Skills For Senior Brand Consultant Resume
- Strategic yet creative thinking
- 5 hour online/conference call training 1-day before activation start date (Paid)
- Shows initiative, is pro-active and self-starting, and is a resourceful problem-solver
- Campaign management and agency engagement
- Work autonomously and with confidence
- Proficient with MS suites (word, excel, PowerPoint, outlook, visual basic)
- Highly adept at Power Point and Excel
- Formulate and sell recommendations based upon robust research, and assessment or risk/rewards
- Articulate a vision and strategy in a manner that inspires and motivates others to understand, meet and exceed expectations
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